Cell # 050 3926967

Taha Khopekar tahamtk@gmail.com,

tahamtk@yahoo.com

Objective :

To gain valuable insight about the industry and get acquainted with the various aspects
of Marketing & Sales, at the same time developing new skill sets and capabilities to help
me grow as a professional as well as serve the organization better.

Education :

• MBA (Marketing) from University of Mumbai with a 1st Class aggregate -

July, 2008
• BSc (IT) from University of Mumbai with a 1st Class aggregate - May, 2006

Work Experience :
Jumbo Electronics Co .Ltd (May’08 till date)
Jumbo Electronics in UAE is the market leader in Retailing & Distribution of Consumer
Electronics, Telecom, IT, and Home Appliance products representing most of the world’s
premier brands in these industries.

Channel Sales Specialist - IT Divison – HP printers ( Sep’10 till date )

Jumbo Electronics is one of the key distributors appointed by HP to distribute its
products in the Middle east. The role includes managing sales accounts primarily of
Corporate Resellers for the divisions Imaging and Printing group in addition to Small and
medium enterprises.

Key Responsibilities:

• Planning and implementation of sales for each customer

• Servicing the resellers day to day needs with regards to HP printers
• Being a one-stop-shop for corporate for their HP printer requirements and increasing
the company’s business share with the corporate resellers
• Working closely with the resellers and creating a pipeline of orders for HP printers
• Market intelligence with regards to the pricing, schemes, and offers of other
distributors
• Working closely with the division’s product team with regards to pricing, ordering and
offers
• Liase with support functions like Finance and Logistics within the company in order to
fulfill the customers requirements in a better way

Product Officer - Agencies Division (May’08 till Aug’10 )

Handling Marketing & Sales distribution for premium brands like Sennheiser consumer
headphones, Brother sewing machines and Dyson Vacuum cleaners in the UAE.

Key Responsibilities :

Marketing

Curriculum Vitae of Taha Khopekar

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 • Responsible for the Marketing and Demand generation promotion activities for the
brands handled
• Devising PR activities to generate awareness of products handled
• Handling participation of brands in promotions held by partner retailers in addition
to timely renting of in-store spaces promoting the handled brands.
• Planning brochures, flyers, and participation in Jumbo Shopper booklets to
promote the regular promotion offers which are distributed as newspaper insert &
door-to-door drops
• Handling marketing claims with the principles
• Point of purchase (POP) management at the company’s stores including two Big
Box showrooms with procurement of in-store danglers, wobblers, posters & roll up
banners.
• Handling of merchandisers – setting targets, monitoring sales, motivating them by
giving away
Incentives / prizes

Sales
• Sales and gross margin responsibility for the brands handled
• Vendor management – Forecasting and ordering, Negotiating prices/support etc,
responsible for payments, having regular reviews with Suppliers
• Customer management – Responsible for listing of products with key retailers,
negotiating margins/rebates, maintaining good relations with purchasers/store
staff, reviewing sales and planning sales promotion when needed. Also soliciting
new clients to increase distribution for the brands handled
• Communication with regional sales team regarding sales targets, marketing
support, etc

Achievements :
• Negotiated a more than 10% increase in margin with a key vendor and a 25%
sales growth
• Rationalized product line-ups which brought down ageing inventory by more than
20%
• Managed the participation of Sennheiser headphones in GITEX’2008 and 2009 &
DSF 2009 & 2010

Strengths :

• Understanding and articulation of business & marketing processes

• Strong negotiation, communication, and analytical skills
• Ability to establish effective professional relationships with customers, vendors, and
colleagues

Computer Skills :
Proficient with MS Office packages : Excel, PowerPoint & Word

Languages Known :
English & Hindi

Curriculum Vitae of Taha Khopekar

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Extra Curriculars :
Organized events in college, Participated in sports tournaments and other events, Quiz
contest Winner

General Information :
Date of birth : 28th February, 1986
Nationality : Indian
Marital Status : Unmarried
Driving License : UAE Motor Car License

Curriculum Vitae of Taha Khopekar

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