Professional Documents
Culture Documents
Presentation Topics
• Importance of social media in advertising
• Shift in the activities of our clients online
• Define social media and contrast it with old forms
of advertising
• Review the different forms of social media
• Steps you can take to start using social media
• Template for using multiple social media platforms
• Ethical considerations
• Future of social media in the counseling profession
1
3/26/2011
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
2
3/26/2011
~ timetogetsocial, youtube.com
3
3/26/2011
~ timetogetsocial, youtube.com
e-Patients
• individuals who are equipped, enabled,
empowered and engaged in their health and
health care decisions.
• health care ought to be an equal partnership
between e-patients and health professionals and
systems that support them.
4
3/26/2011
An Obligation to
Participate
• Only 25% of people searching for health information
online verify the reliability of the source and 58% of
people will make a self-diagnosis from online
information . (healthdialog.com)
• Proliferation of inaccurate health information online
• Counselors need to:
a. Share and create reliable resources
b. Address misleading claims
c. Help clients understand issues accurately
http://www.softwareadvice.com/articles/medical/social-media-can-improve-healthcare-
but-are-doctors-holding-us-back-1030411/
5
3/26/2011
E-Patients: Emerging
Opportunities for Counselors
1. Social media represents an opportunity for
counselors to market themselves and advocate for
their ideas
2. There is a need in social media for relevant,
credible, and accurate information about issues
relating to mental health
6
3/26/2011
http://y-
desygn.com/ydesygnblog/
?tag=social-media
7
3/26/2011
8
3/26/2011
Youtube
Wikipedia
9
3/26/2011
Patients Like Me
Old Model
Storytelling
10
3/26/2011
www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html
11
3/26/2011
• Key Features:
o Create change because the people in them
want to connect around an issue
o Not about mass products or messages
o Made up of “true believers”
12
3/26/2011
~ UpsideDownIceberg, youtube.com
First Steps
1. Start Small
2. Find interested people (your Tribe)
3. Provide quality content
4. Capture their information
5. Stay in touch
13
3/26/2011
Advanced Step
• Purchase target ads
o Google AdWords
o Facebook Ads
Building Referrals
Multi-pronged approach
• Develop content that people find when searching,
googling online… want to be found by people who
would fit into your tribe.
• Develop content relevant to other professionals in
your field.
14
3/26/2011
Advocacy
• Use social media to get information in front of all
your networks.
• Connect with (aka follow) stakeholders to increase
visibility of yourself and your message.
• Connect with decision makers for the purpose of
direct advocacy.
15
3/26/2011
http://www.problogger.net/archives/2005/12/30/tens-
tips-for-writing-a-blog-post/
16
3/26/2011
Ethical Considerations
• Separate professional and personal personas and
use appropriate privacy settings
• Address social media guidelines in your privacy
policy, and /or personnel policies
• Inform clients upfront that you will not accept
“friend” requests from them. Explain that this is to
protect the counseling relationship and confidential
client information
• Don’t post inappropriate pictures or information on
your personal social media sites
17
3/26/2011
What’s Needed in
Counseling Field
• Clearer ethical guidelines
• Training on use of social media
• Embrace social media in education programs
• Greater participation from counselors
18
3/26/2011
Conclusions
• Social media is THE technology shifting how
counselors need to market themselves &their ideas
• E-patients turn to social media for health
information which informs their medical decisions
• Counselors can utilize social media to connect with
prospective and current clients and to advocate
for the counseling profession
• Most social media is free, and developing a social
media presence takes little time and little ongoing
commitment – it’s fun!
19