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Primary objective:
• To know about the stock position of pepsi brand and its competitor
“coke”.
• To study about the availability of the pepsi brands to the retailers and
the supply condition in the market.
• To find out the loopholes and the dissatisfaction in the distribution
network
Secondary objective:
• To estimate the market share of pepsico in respect of the industry.
• To identify the retailers opinion towards pepsi products.
• To know the problems of retailers and to offer the suggestion for
improving in sales.
• To know the promotional activities of sales promotion, advertising
and public relations.
• To know the strategy of pepsi and its competitor regarding the
marketing mix.
RESEARCH METHODOLOGY
Types of research -
1) Exploratory research:
DATA COLLECTION:
In this study internal and external source of data collection has been used. In
the internal and external sources of data collection these two types of data
comes into picture-
• Primary data
• Secondary data
Primary data
All the primary data for the purpose of the study were obtained by:-
• Interviewing
• Questionnaires
• Visit
• Personal observations
The questionnaire in my case was a sheet in which all the brands of pepsi
and its competitor coke were mentioned and I have to pen down the
availability of brands to the retailer of both the companies in terms of cold or
warm stock. This task was undertaken in order to have a comparative study
of both the brands and to know about the share of pepsi brands in the
market.
Secondary data
• Internet
• Magazines
RESPONDENTS
The geographical area was the outskirts areas of chandigarh i.e. darua,
manimajra, indira colony, kishangarh and naya gaon.
SAMPLE SIZE
To calculate the market share, the sample size was large and all the
respondents were retailers and it varies as per the areas allotted to me.
Darua –43
Manimajra –90
Indira colony –19
Kishangarh –34
Naya gaon – 49
WORK UNDERTAKEN
As per the data collected and as per the regular visits in the field area various
observations were made and after personal interviewing the retailers, I came
to know the loopholes and the distribution network in the area.
FINDINGS
Every company has some objectives for which the organization is formed.
The main objectives for which the pepsico is established are as follows-
• To increase the market share and become the leading soft drinks
company of the nation.