Professional Documents
Culture Documents
As Jenkins says:
With the Web as an exhibition outlet, and digital editing far simpler,
the space for amateur artists has opened up. They are producing
commercial – or near-commercial-quality content on very small
budgets. The Web gives them an opportunity to experiment and be
innovative, testing the water and developing new practices.
The ‘Media Industry’ has always been a little unsure of fan-films and
products from prosumers. On the one hand, many industries like to
rely on their audience/consumers to spread the word about their
products which would then increase the potential profit in the
product, and in some ways seeking ways of channelling the film-fan
prosumer products as a way of lowering their own production costs
(think about some of the mash-ups online of films that do a really
good job of advertising the original product but don’t cost the film
production company a penny!). But, on the other hand they are
quite frightened of losing control of their ‘product’ as once
something goes online it cannot be fully contained or channelled by
them.