The Salford MBA

Salford Business School - The Salford MBA - February 2011
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“The Salford MBA...
a fantastic learning experience...”
Matt Kolaros
Salford MBA graduate
& Head of Sales, Germanos SA
Contents
The Programme at a Glance..............................................4
Programme Structure......................................................10
Modules ...........................................................................14
The Salford MBA Community.........................................26
Business Trips...................................................................30
Business Simulation Game..............................................36
Meet the Team.................................................................38
Student Exchanges..........................................................50
Student Profiles................................................................52
Key Information...............................................................60
Facts and Figures .............................................................66
Salford in the UK..............................................................68
Information contained in this booklet is correct

at time of publication - February 2011
MBA7
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ÔÔÔ12
Ô months
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ÔÔÔPractice
Ô List ItemLed Teaching
ÔÔÔStudy
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ÔÔSalford at a Glance
The Programme
at a Glance
Next Section Title
The Programme at a Glance
The Salford MBA is one of the longest
established Masters of Business
Administration programmes in the UK.
Since its inception, it has striven to develop
bold business leaders who can provide an
enterprising and entrepreneurial approach
to management.
Salford makes sure that its graduates are

able to work in international companies,
are capable of operating within the
international business environment, are
sensitive and tolerant to cross-cultural
differences and are active contributors
within multinational teams. Salford
provides challenges to creative individuals
capable of taking responsibility. With the
use of modern technologies, our highly
qualified staff facilitate the development of
creative personalities and prepare students
for entrepreneurial careers at international
level. Our MBA graduates are potential
employers who will contribute to European
creative individuals and international economic growth.
taking responsibility
The programme runs over 12 months in full
time mode in the UK.
The Salford MBA is accredited by

AMBA, the international global quality
standard for MBA programmes.
Salford Business School is currently a

member of the European Foundation for
Management Development (EFMD). This is
the first stage towards EQUIS accreditation.

The Salford MBA 4
Salford Business School © 2011
grasp the opportunities we provide
Determined Students, Bold Leaders

To create bold leaders we require
committed students who want to grasp
the opportunities that we provide. If
you are ambitious, creative, competitive
and determined, yet realise the need for
collaboration, consensus building and
compromise, our MBA is for you. You
should also have a minimum of 3 years
managerial work experience.
You will work hard from the start but will

find the experience rewarding, challenging
and possibly exhausting!
Practice Led Teaching

We focus on enterprise and
entrepreneurship and work in partnership
with local, national and international
industry to facilitate change – and our
emphasis on practice led teaching ensures
that our MBA graduates see the benefit
of these partnership experiences in the
classroom.
Key entrepreneurial skills that we will help

you develop include:
Presentation Skills
You will engage in presentations both
individually and as groups to different
types of audience. We will help you
become an effective public speaker who
can confidently engage an audience and
effectively use a range of presentation aids.
Critical Analysis Skills

We will encourage you to think actively
rather than passively accepting what you
read and hear. To grasp entrepreneurial

5 The Salford MBA
opportunities you must be able to construct
a rational, logical, questioning approach
that is not distorted by your own bias – we
aim to turn you into a truly original critical
thinker.
Team Working Skills

Our MBA intake is small and highly
interactive – from the start of the
programme you will learn the skills that
allow a successful entrepreneur to lead and
influence the teams in which they work.
You will enhance your negotiation skills
to ensure that both you and your team
class sizes are small... perform to the maximum.
Study Trip
The Salford MBA includes a study trip to
a partner institution normally a University
also running an MBA but in a different,
perhaps international, location. All
MBA students and a selection of the
programme team will take part for
one week on activities as part of the
Entrepreneurial Leadership element of the
...engage to the MBA programme. The excursion will take
maximum place in Spring or early Summer and is an
ideal opportunity for students to spend
concentrated time together in a new and
exciting working environment.
Mixing cultural experiences with

challenging study opportunities, the MBA
study trip allows students to interact, share
ideas and learn about business in other
environments.
The study trip includes a full programme

of lectures and seminars from academic
lecturers and guest speakers, along with

The Salford MBA 6
company visits and opportunities for social
and cultural events in the destination
region.
Salford at a Glance
Salford is a metropolitan borough of
Greater Manchester within easy walking
distance of Manchester City Centre.
Manchester is a thriving, prosperous
northern hub considered the commercial
and cultural capital of the North of
England. The city is also the most
fashionable student location in Britain with
four universities - including two of the
UK’s biggest - and an associated wealth of
social, sporting and cultural activities.
The city is well served by bus, train and

tram, and the lack of hills means that
cycling is a viable alternative. Road and
rail links are good; Manchester is 184 miles
from London with trains
taking 2 hrs 10 minutes.
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7 The Salford MBA
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ÔÔÔSemester
Ô List Item 1: Theory
ÔÔÔSemester
Ô List Item 2: Application
ÔÔÔSemester
Ô List Item 3: Practice
Programme
Structure
Next Section Title
Programme Structure
The Salford MBA: an innovative programme of study
delivered in three stages:
Stage/Semester Content
ÔÔ The theory of Business in Context

Theory taught programme delivered by
a team experienced in teaching
Semester 1 consultancy and research and
with a wealth of genuine business
September-December background.
ÔÔ Input in Law, Marketing, HRM,

Finance, Operations, Information
Technology and Organisation
theory.
Application ÔÔ Apply the knowledge you gain

in Semester One in a Business
Semester 2 Simulation case driven teaching
scenario.
January-May
ÔÔ Teams of students compete in a
cocooned controlled environment
to set and reach targets for
production turnover and profit.
ÔÔ Entrepreneurial Leadership skills

Practice provision workshops.
Semester 3 ÔÔ Work based individual consultancy

placement in a genuine business
June-August environment supported by
supervisors from industry and
Salford Business School.
Programme Structure
The Salford MBA 10
Modules
Business and its Environment

(60 credits)
Highlights
Throughout the
programme:
 A comprehensive
programme of external
speakers from senior
organisational positions
sharing their knowledge
and expertise;
Strategy
(30 Credits)
 Careers Programme
Two options of events intended to
(15 credits each - see page 15) support you in your
future search for a
position in keeping with
your MBA qualification;
Entrepreneurial Leadership  Study visits and trips,

Skills software training,
(30 credits) creative development,
presentation skills
Consultancy Project enhancement events.
(30 Credits)
Programme Structure
11 The Salford MBA
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Modules
Modules
Students must complete a total of 180
credits to achieve the award of MBA. Each
goal: 180 credits semester incorporates 60 credits of work.
Semester 1

This case-driven module covers aspects of
Marketing, Human Resource Management,
Finance, Operations, Organisational Theory,
Information Technology and Law.
Assessment
 Individual coursework (30%)
 Individual presentation (10%)
 Group coursework (20%)
 Examination (40%)
60 credits / 220 hours
Non-credit bearing components

 External Speaker Programme
approximately 10 hours
 Careers Programme
Semester 2
Strategy
This is a case-driven module incorporating a
Business Simulation Game.
Assessment
 Group presentation (25%)
Modules
The Salford MBA 14
The Salford MBA includes nine optional
modules and students may select two. The
number of optional modules offered will
depend on course enrolment numbers;
any module which is selected by too few
students will not run. Students may choose
from the following modules:
Managing Projects & Supply Chains
Assessment
Corporate & Social Responsibility
Assessment
 Individual coursework 1 (50%)
Managing Risk in Organisations
Assessment
Sustainable Business
Assessment
 Individual coursework 2 (50%) reward: MBA
Customer Management
Assessment
Modules
15 The Salford MBA
Financial Management
Assessment
 Continuous assessment (20%)
Contemporary HRM
Assessment
Management in the Global Context
Assessment
The Business of Government
Assessment
 Group Presentation (40%)
 Individual Assignment (60%)
Non-credit bearing components

 External Speaker Programme
 Introduction to Business Consultancy
Semester 3
Entrepreneurial Leadership
Assessment
Modules
The Salford MBA 16
30 credits /80 hours over 4 weeks
(intensive programme)
Individual Consultancy Project
Assessment
 Initial Proposal (15%)
 Presentation (20%)
 Dissertation (65%)
Module Descriptions
The module aims:
 To develop MBA candidates’ knowledge understand and

of the major areas of business which evaluate
underpin general management;
 To develop MBA candidates’
understanding of the relationships
and interdependencies between the
major areas of business, and to develop
an holistic understanding of general
management within contemporary
organisations;
 To develop MBA candidates’
understanding of how the major
areas of business adopt innovation
and change initiatives in order to
be sustainable, evolve and remain
competitive;
 To develop MBA candidates’ critical
analysis and evaluation skills across
business areas, informed by leading
edge research and practice in the field.
Modules
17 The Salford MBA
The business discipline specific aims of the
module are:
 To enable the MBA candidates to

understand and critically evaluate
the management processes and
practices in different organizations
through philosophies and theories of
management;
 To provide the MBA candidates with an
understanding and critical awareness
of the processes of marketing in the
public, private and not-for-profit
sectors;
 To provide the MBA candidates with
an understanding of the financial
environment in which organisations
operate, the technical skills to enable
detailed analysis of financial data and
information and the knowledge to
reflect and critically appraise financial
decisions and their impact on the
stakeholders of an organisation;
analyse the understand and critically evaluate HR
implications management theories and practices,
the challenges HR practitioners face in
contemporary organisations and the
international context and strategic
aspects of HR management;
 To provide the MBA candidates with a
broad understanding of the key legal
issues involved in establishing and
managing a business;
 To provide the MBA candidates with an
understanding and critical awareness of
the alternative methods and techniques
for managing operations in both
manufacturing and service settings;
Modules
The Salford MBA 18
understand and critically evaluate
information technology adoption
approaches, ebusiness trends and
the potential impact of emerging
technological developments. your vision and drive
push the company
Strategy
Once you’ve grasped the nature of the
global market in which your organisation
operates and what assets you can deploy,
the next step is to distil these into a
cohesive strategy. It’s more than a mission
statement – your strategy sums up the
direction and corporate philosophy,
influencing every business decision with
clarity and insight.
In considering the role of strategy, you’ll be

challenged to think beyond pure business
rationales. Through extensive case studies,
you’ll be asked to analyse the implications
of a variety of business scenarios tackling
shifting economic and political climates
and seriously consider not just competing
stakeholder demands increasingly
important business dimensions of ethical
and social responsibility.
Entrepreneurial Leadership
These figures haven’t just been associated ÔÔ Steve Jobs (Apple)
with successful companies, but have defined ÔÔ Stelios Haji-Ioannou
them. They created them and then had the (EasyJet)
vision and drive to push the company and ÔÔ Ray Kroc (McDonalds)
their people to the very forefront of their ÔÔ Richard Branson
industry. Not only were they successful, but (Virgin)
they innovated as they went. ÔÔ Azim Premji (Wipro)
ÔÔ Muhammed Yunus
These are the qualities of true (Grameen Bank)
entrepreneurial leaders.
Modules
19 The Salford MBA
In this phase of your studies, you’ll combine
your existing business experience with the
theories and approaches you’ve considered
and analyse them to see how you can
develop and nurture the fundamental traits
of the most successful industry figures,
in yourself, your workforce and your
organisation as a whole.
Will industry add your name to the list

of outstanding entrepreneurial business
figures?
Individual Consultancy Project

We want you to see how you’ve advanced
and developed professionally. So in your
final semester with us you will work
with an external client organisation on a
consultancy basis to address a real-world
operational problem.
Using your background experience and the

theories and approaches from the MBA,
you’ll engineer and execute a solution that
is as unique as you are to tackle the issue.
increase your
advantage: specialise! Extend your knowledge with
in‑depth optional modules
Your studies with us will give you an
excellent grasp of all the major issues
relevant to business today, as well as
preparing you to effectively engage with
emerging challenges.
To increase your competitive advantage,

you’ll have the opportunity to take a core
element of your MBA and specialise in it.
Gaining such a focus in your studies will
Modules
The Salford MBA 20
allow you to further develop your career
prospects, opening up new avenues for
progression and professional development.
Perhaps you have in interest in leveraging Specialise in:

the skills of an organisational workforce
to achieve business goals - Contemporary Contemporary HRM
Human Resource Management is an
essential skill. Management
in a
Perhaps you’re interested in the very topical
Global Context
issue of the changing role and purpose of
business in a modern society. Corporate &
Social Responsibility looks at the ethics of Managing Projects
business and the voluntary and regulatory &
practices currently shaping coporate social Supply Chains
responsibility nationally and globally.
Financial
Gather skills and knowledge in evaluating Management
and managing organisational risk including
risk analysis, risk characterisation and Customer
risk communication in a business context. Management
Managing Risks in Organisations will
teach you to develop, apply and appraise The Business
appropriate risk management strategies.
of Government
How can you keep the business going in the
Corporate & Social
light of economic, political, ethical, cultural
and legal considerations? Sustainable Responsibility
Business enables you to appraise the
multifaceted and contested nature of Managing Risk in
sustainability, and apply this understanding Organisations
in the practical context of the business and
organisational world for both small and Sustainable Business
large enterprises.
Can’t see the wood for the trees? Expand

your vision with Management in a Global
Context; this module introduces students
to topics essential for understanding
Modules
21 The Salford MBA
how globalisation, privatisation and
deregulation impact on business decisions.
We examine the case for liberalised
global markets, and explore the business
implications of current issues within the
WTO: tariff peaks, labour standards and
environmental issues.
Do you want to improve production

efficiency & maximise your returns? Then
get to grips with Managing Projects &
Supply Chains. This module will introduce
concepts and techniques for successful
Project Implementation and Management.
It will also introduce the function of
Supply Chain Management and will help
you understand the interaction between
Projects, Supply Chains, Marketing,
Production and Logistics, and those
interactions that take place between the
legally separate firms within the product
and service flow channel.
Financial Management is the hot business

topic. Take this option to learn how to
critically explore financial statements,
undertake predictive analysis and apply
financial theory to practical business
problems.
Or are you keen to deliver the best possible

experience and relationship with your
customer, whether they are a business or a
consumer? If so, you need to know about
Customer Management.
Interested in power?! The Business

of Government examines the role
of goverment in domestic and global
Modules
The Salford MBA 22
economies and will help you appreciate the
complex relationships between business and
government.
Our portfolio of optional modules is under

constant review; in any academic year
additional optional modules may be offered
while others may be withdrawn.
Modules
23 The Salford MBA
25
The Salford MBA

Community
The Salford MBA
Community
Many students come back to Salford
Business School in person to see us and we
are always pleased to see them and hear
their news. We can supply references, visa
letters, evidence of scholarship and many
other services both social and official. We
continue to act as a source of professional
knowledge and advice for our alumni which
fosters reciprocal knowledge and insights
into evolving business practices.
During 2010 we had our first MBA baby;

Daniella was born on the 9th of July and
weighed 3.74kg - nearly 8lbs. Daniella was
born to Chioma Mgbeokwere who has since
taken interruption of study to care for her.
Chioma was at University lectures until the
week before delivery, and will return to
her MBA in time to complete her individual
consultancy project for an external client.
In December 2010 we had our first MBA

wedding between two students who met
on the MBA course. Mark Booth and Asiyeh
Touba were married in St Anne’s Church, St
Anne’s Square, Manchester and members
of the MBA staff and students attended
to give their congratulations. It really is a
community!
The student relationship with Salford

Business School and with AMBA is
continuous. We have a presence on both
Facebook and Linkedin, so you can keep in
touch and keep up to date with students
and the School.
The Salford MBA Community

The Salford MBA 26
Facebook - Official Group
 www.facebook.com/#!/group.
php?gid=199810022061
 The official site is where you can find
input from tutors and students and
pictures from our visits and study trips.
Facebook - the Informal Site

 www.facebook.com/#!/group.
php?gid=48293663852
 The informal site features contributions
from students past and present.
LinkedIn
 www.linkedin.com/groups?mostPopular
=&gid=3205533&trk=myg_ugrp_ovr
Lifelong AMBA Membership

In addition, you will become a lifelong
member of AMBA as part of your course
registration. This means you will always be
able to contact Salford Business School’s
link contact, look at job vacancies, learning
events, study evenings and lectures and
contact students from your cohort. We
will also continue to provide references to
future employers as long as you require
them.
The Salford MBA Community

27 The Salford MBA
29
Business Trips
Business Trips
As part of the MBA, students undertake a
number of interesting and informative days
out to local businesses and organisations.
Recent trips include:
 Port Sunlight
 Adidas
 Hydes Brewery
 Pilkington Glass
 Jaguar Landrover
Pilkington UK
A hot and “shattering” day out!

Glass is increasingly used as an architectural
material around the world and the modern
glass industry owes much of it’s heritage
to Pilkington, plc. Based in St Helens, 30
minutes drive from Salford , Pilkington
(founded in 1826) has grown to become the
sole British producer of flat glass and is now
part of an international group.
Visiting the production lines is a hot

experience! Re-cycled and virgin materials
can be seen being fed into a giant furnace
at over 1000 degrees. The liquid glass floats
over a white hot bath of tin and appears
down the production line (over 400 metres
long), gradually cooling until being cut into
sheets automatically with flying knives.
When things go wrong they do so in a big
way with scrap glass being shattered and
fed back for re-cycling.
The scale of the place, the heat and

sound of breaking glass is something
to remember!
Business Trips
The Salford MBA 30
The factory visit to Pilkington in St Helens
provides the opportunity to see how a
simple production of glass can become
an exceedingly profitable business when
innovation and management are skilfully
fused into creation of new products and
services.
The visit is concluded by a briefing in which

company’s experts outline production,
distribution and procurement questions and
student visitors have the opportunity to
pose searching questions.
“This
informative visit helped me to
understand their present and
future strategy framework.
We actually viewed how glass was made and sent
for commercial use through safety glasses and
wearing a safety jacket. I learnt that the process has
been continuously improved since it was developed
to benchmark and implement best practice. It
was my pleasure to visit environment friendly
Pilkington’s who are committed to recycling all
factory waste.“
Trupti Rane
MBA Student 2008/09
Business Trips
31 The Salford MBA
Halewood
The Salford MBA is about practice led
teaching - this was evident when we visited
the former Ford Halewood factory complex
on Merseyside now owned by TATA the
Indian conglomerate producing the famous
marques of Jaguar Land Rover vehicles.
“In the classroom we studied the theory

of organisations and applications of
marketing, customer management and
HR. We discussed and debated case studies
identifying opportunities for the use of
new technologies and examples of lean
and agile working. Our tour of Halewood’s
operations highlighted the way practical
applications of academic theory had come
together on a commercial scale.
“We witnessed Kaizen in action, continual

improvement, examples of good practice
in HR where the organisation had shown
initiative to keep the factory operational
in times of low demand. We saw agile and
lean production - the opposite of the mass
production of the Ford Motor Company
days.
“As we toured thee factory we had

the opportunity to discuss with TATA’s
management team how we would deal
with the challenges posed by an ever
changing world.
Business Trips
The Salford MBA 32
“We soon realised that in just a few
weeks of commencing our course we were
quickly becoming aware and developing
the skills and knowledge that would give
us the confidence and edge to become
bold leaders who could participate in
the leadership and management of
organisations such as TATA Jaguar Land
Rover.”
David Roberts - MBA Student 2008/09
“We
witnessed
Kaizen in
action...
examples of good practice...we
saw agile and lean production...
we had the opportunity to
discuss...how we would deal
with the challenges posed by an
ever changing world.”
Business Trips
33 The Salford MBA
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Business
Simulation Game
Next Section Title
Business Simulation Game
Business simulation provides MBA students
A
with an intellectual framework to engender
unique feature
a greater understanding of the complexities
of The Salford of a business environment and its effect
MBA, the Business on business activities. It intends to develop
Simulation Game competence in making marketing, HRM
was highlighted for and operational decisions related to the
commendation by management of a business entity in a
AMBA. competitive environment, and to increase
understanding of the impact of such
decisions on financial performance.
In the context of the Strategy module,

business simulation provides an excellent
opportunity for MBA students to assist
a theory-based strategy formulation by
its consequent implementation, which is
cost and risk effective comparing to the
practice in the real life circumstances. This
integrative approach enables students to:
 develop skills and competencies

needed in real business case scenarios
to be confident in the decision-making
process required at any level of business
organisations;
 critically assess the potential impact of a
competitive on the business;
 integrate operational decisions in the
Business Simulation: areas of marketing, production, quality
not just a game! management, product development,
and human resource management;
 critically assess the usefulness of a
range of management tools in various
organisational contexts.
Business Simulation Game

The Salford MBA 36
37
ÔÔThe Salford MBA Director:

Dr Polly Sobreperez
Meet the Team

Meet the Team
Dr Polly Sobreperez
MBA Programme Director
Dr Sobreperez joined the university in
2000. Polly holds a first class honours
degree, Post Graduate Diplomas in
Educational Management and Professional
Development and a PhD in Information
Systems.
She has experience in industry as an

administrator and manager and in
education as a senior lecturer, section
polly’s research leader and course manager. Her particular
teaching interests have been in the area of
interests include
information systems technologies including
‘management
project management, databases and
of resistance to research methods.
information systems’
Polly’s research interests include
organisational and management
implications of resistance to information
systems.
Professor Andrew Newman

Module: Strategy and Customer
Management
Professor Newman has established an

international reputation for his work in
several marketing and management fields,
which is evidenced by his publications
in prominent journals, international
conferences, and an acknowledgment by
international peers in these related fields.
This reputation extends to practitioners on
international both sides of the Atlantic and the media
who frequently seek Professor Newman’s
reputation
advice on global matters of consumer
behaviour and strategic marketing.
Meet the Team

The Salford MBA 38
Andrew’s ability to negotiate at high-level
in blue-chip companies, and to build long-
term relationships across the practitioner
community, has it made it possible to secure
research funding for cutting edge projects.
This is evidenced by his track record of
EPSRC, KTP funded research and project
sponsorship, and feeds productively into
MBA teaching and executive education.
Currently, Professor Andrew Newman

chairs the Marketing and Retailing Special
Interest Group at the British Academy of
Management.
Dr Sudi Sharifi
Module: Business and its Environment
Dr. Sudi Sharifi has researched and taught

over the past 20 years in different business
schools in the UK including Manchester,
Aston and Birmingham. Since joining
Salford University she has directed the MBA
programme and is currently the Director
of the Organizational Behaviour and
Leadership Research Centre in the Business
School.
Dr Sharifi’s teaching interests have mainly

been in Organization Theory, Critical
organisation
Management Studies and Organizational
Change and Innovation.
theory
Meet the Team

39 The Salford MBA
Yiannis Polychronakis
Modules: Individual Research Project
Business and its Environments
Managing Projects and
Supply Chains
Yiannis Polychronakis is a Lecturer in

Logistics and Project Management in
Salford Business School.
Yiannis has also helped a number of

organisations to develop and implement
best practice in the areas of process
management, supply chain development
logistics & supply and project management.
chains
Dr Ed Doran
Module: Entrepreneurial Leadership
Dr Doran qualified as a Chartered Engineer

and has spent twenty years in the motor
industry holding a number of senior
management positions in production and
quality He joined the University of Salford
in 1986; his main teaching areas include
management development, leadership and
creativity, project management, ethics and
corporate social responsibility, performance
management and organisational behaviour.
His research interests encompass team

20 years in the performance, entrepreneurship and
motor industry performance measurement. Dr Doran
and consultancy has provided consultancy expertise
for numerous organisations in the
expertise
areas of quality management system
implementation, management development
and performance management. He
is currently Director of Collaborative
Developments for Salford Business School.
Meet the Team

The Salford MBA 40
Professor John Davies
Module: Entrepreneurial Leadership
After working in management roles in the

chemical processing industry for 13 years,
John joined the University of Salford in
1992.
John is currently a Professor of Quality

Management and Business Development
at Salford Business School. His current
areas of research activity include the
implementation of Quality Systems and CQI advisory
Models in Higher Education and SMEs, council chair
and Enterprise and Entrepreneurial
Development.
John is chair of the Chartered Quality

Institute and a Board Member of
the Institute for Small Business and
Entrepreneurship
Barry Crocker
Module: Managing Projects and Supply Chains
Barry enjoyed a varied career in the field of

Warehousing and Supply Chain /Distribution
management before joining the business
school. He has published many textbooks in
his specialist field of ‘Excellence’ which have
been adopted by Professional Institutes.
Barry has also published several distance
learning manuals for the CIPS Diploma
Programmes and is author of several on-line
modules for Cranfield University.
varied industrial
In recent years, Barry has undertaken
experience
training and consultancy assignments
in many international locations for
organisations such as Shell UK Materials
Meet the Team

41 The Salford MBA
Services, Lucas Engineering and Systems,
The Chartered Institute of Purchasing and
Supply, (CIPS) Department of Works and
Pensions (DWP), National Health Service
(NHS),Foster Wheeler, MK Electric, BRC, BP,
Nederlandse Aardolie Maatschappij.B.V,
Abu Dhabi Company for Onshore Oil
Operations (ADCO), UK Intervention
Board, Ericsson, British Aerospace ,Shell
International BV, and Lhonro Goldfields
(Ghana ).
Barry has been an external examiner for

procurement and logistics programmes
at the London Metropolitan University ,
Leicester, Oxford Brookes, Cranfield and
Leeds Universities. He has also been an
Examiner for the professional body, The
Chartered Institute of Purchasing and
Supply(CIPS).
Professor Glen Arnold

Professor Glen Arnold is the author of

several books including the international
best-selling university textbook, Corporate
Financial Management 4th Ed, which
has been adopted by a majority of UK
universities and is also published in
translation for many overseas markets.
The Financial Times Guide to Investing is
another best-seller. Both books are used on
the programme.
international
best-sellers Glen’s work draws on his research,
live practical investment and business
experience and not least on his contacts
with students from diverse cultural and
professional backgrounds. The work of two
Meet the Team

The Salford MBA 42
of his research students has recently led to
findings which have been well-received in
the academic and financial worlds; both
students have gone on to significant posts
in finance.
Glen Arnold is in regular contact with

friends and colleagues in the City and
business world - notably fund management
and property development - who are at
grips daily with financial opportunities
and crises. The Association of Corporate
Treasurers recently asked him to prepare a
training course for treasurers in the UK and
abroad..
Trevor Bailey
Module: Individual Research Project
Trevor is an international consultant and

trainer in achieving superior performance
for many clients including IKEA and UK
local Government.
He enables organisations, teams and

individuals to deploy The Balanced
Scorecard, EFQM Excellence Model, Quality,
Environment & Occupational Safety
Improvement Systems, and Global Supplier
Assurance Strategies. Trevor’s mantra:
“Get MAD – Make
He trains and coaches manager and A Difference”
employees in auditing, problem-solving,
team effectiveness, presentation skills
and performance measurement and
management.
Meet the Team

43 The Salford MBA
Trevor has a reputation with students for
exciting, business-relevant and stimulating
teaching approaches that motivate and
encourage learning.
Dr Fiona Cheetham
Module: Business and its Environment -
Marketing
Fiona joined the University of Salford in

2002 as a Lecturer in Marketing and is
currently Programme Leader for the full-
time MSc Marketing programmes. She
gained her PhD from Keele University
and prior to that she taught marketing
at the University of Hong Kong. Before
embarking on an academic career Fiona
worked for a number of years in marketing
for International Computers Ltd (ICL) in the
UK.
international
marketing Her primary research interest is in the area
of interpretive consumer research and she
has published in the Journal of Consumer
Behaviour and in Consumption, Markets
and Culture.
decision making Dr Alex Avramenko

Strategy
Since joining Salford Business School Alex

has taught Human Resource Management
and delivered business simulations across a
range of undergraduate and postgraduate
programmes. He has also taught on the
Entrepreneurial Skills and Techniques
modules.
Meet the Team

The Salford MBA 44
Alex has been able to offer his expertise in
business and management for HEFCE and
LdV funded projects.
His research interests focus on the role of

technology in entrepreneurial decision
making including HRM related issues.
Dr Thoralf Dassler
Module: Strategy
Currently a Lecturer in Corporate Strategy,

Thoralf was previously Research Fellow at
Queen Margaret University, Edinburgh and
at Cranfield University.
Dr Dassler took his PhD at Aston University

and was formerly a member of high-level
project teams at Volkswagen Mosel in
Germany. high-level
experience at VW
Dr Kevin Kane
Module: Managing Projects and Supply Chains
Before entering higher education Kevin

worked as a management consultant in the
field of organization development both in
the UK and overseas. His primary roles were
in supply and project management.
Kevin’s research interests are in the area of

small and micro-business and the impact
of regulatory legislation on their successful
development.
international liaison
Meet the Team

45 The Salford MBA
Dr Nazam Dzolkarnaini
Modules: Business and its Environment
Financial Management
Nazam has almost 5 years working

experience in corporate financial reporting
and also some experience in personal
financial planning business.
He qualified as an Associate Chartered

Accountant (ACA) with the New Zealand
Institute of Chartered Accountants and
is also a Certified Financial Planner (CFP)
licensee of the CFP Board of Standard Inc.,
USA.
corporate finance research
Dr Dzolkarnaini specialises in the corporate
finance and Islamic finance research,
specifically on corporate capital structure
issues. He teaches accounting and finance
subjects, and is the module leader of all
finance subjects in the MBA programme at
Salford.
Professor Paul Iles

Teaches Leadership in the
Business & its Environment module
Professor Paul Iles is Professor of Leadership

and HRM, and was previously at Leeds
Business School.
Paul is a chartered psychologist, Associate

Fellow of the British Psychological Society,
and Chartered Fellow of the CIPD. He
has a particular interest in leadership
development, coaching and talent
particular interest management, and has published a number
in leadership
Meet the Team

The Salford MBA 46
of articles in recent years, including several
recent articles on talent management in
China.
He has also been involved in recent research

projects on world-class comparisons in
HRD, career development in Morrisons,
and entrepreneurship and employability in
Zhejiang. His latest book is the co-edited
HRD: Theory and Practice‚ (2010, Palgrave
Macmillan).
Lynn Massey
MBA Administrator
Lynn Massey first joined Salford in 1998

working in student admissions. She
has moved on to work in Programme
Administration and Assessments and has
been The Salford MBA Administrator since
2007.
Lynn has developed a breadth of

knowledge and experience concerning the
policies and procedures of the University
and provides support and advice on any
non-academic problems or queries that
students might encounter.
breadth of experience
Meet the Team

47 The Salford MBA
49
ÔÔActive Exchange
Programme
ÔÔOpportunity to spend
3 months at the
University of Ljubliana
in Slovenia
Student Exchanges
Student Exchanges
We have an active exchange programme
with the Faculty of Economics at the
EQUIS accredited University of Ljubljana in
Slovenia.
Each year MBA students are offered the

opportunity to spend 3 months at this
prestigious Slovenian University which has a
long tradition in research and education as
it was founded in 1946.
Today, the Faculty of Economics is the

largest faculty of the University of Ljubljana
with almost 10,000 full-time and part-time
undergraduate and graduate students and
occupies part of a spacious campus close to
the city centre.
study exchange in Slovenia
Student Exchanges
The Salford MBA 50
51
ÔÔGed Fitzgerald:
Chief Executive
Liverpool Council
ÔÔDavid Roberts,
Vicky Harvey,
Susan Mawer &
Shelly Parkin
The Salford MBA Alumni
Student Profiles
Student Profiles
Ged Fitzgerald
“I chose Salford for my MBA for several
reasons - it was a new and progressive
course with a challenging blend of input,
integration and application. It also enabled
me to learn a lot about excellent private
sector organisational experience and
thinking and to apply it to the public sector.
It was a fundamental asset in shaping my
career and continues to help me in leading
a major, complex organisation.”
Ged Fitzgerald
Ged Fitzgerald Chief Executive, Liverpool Council
David Roberts
MBA Cohort 2008-2009
“For many years I had considered returning
to academia to complete a MBA. I chose
Salford because it offered a full time one
year course.
“We experienced a series of practical Master

classes delivered by tutors with both
academic and real world experience across
the full spectrum of management topics.
“a new and progressive These Master classes continued through out
course with a blend of the year and were supplemented with talks
input, integration and from external practitioners and numerous
application” visits to businesses and organisations in the
north of England.
“During the final semester we were

required to undertake a consultancy
assignment with a real business. This was
a wonderful end to the programme and
enabled me to turn my learning experience
into practical application.
Student Profiles
The Salford MBA 52
“A feature of the Salford MBA is that the
intake is restricted which means there is
the chance to really build relationships
with other members of the course. For me
it meant having the chance to work closely
with colleagues of varied cultural and
industry backgrounds. As a result I am both
more confident and competent in working
with and within multi- cultural and multi
disciplinary teams.
Full time means full time
”Studying for a MBA is a commitment.
For me it involved hard work, it involved
change and it involved massive learning.
Full time means full time and, for students
who are fully committed, the course
provides a springboard for personal
development and career opportunity.
“Highlights of the programme included the

Business Strategy Simulation which gave me
the opportunity to put into practice
the academic learning. It gave
me the opportunity to practice
leadership and as a result it has
given me the opportunity to pursue
a career option that I had never
dreamed of.
“In addition to the taught

programme Salford University
has a unique support system for
it’s students. The learning skills
development and the career
support I was given has been
invaluable.
Student Profiles
53 The Salford MBA
“Salford was the right choice for me and I
would have no hesitation in recommending
the Salford MBA to other mature students.”
Vicki Harvey
Vicki arrived at Salford Business School with
a first degree in Biology and Biochemistry
(from Salford University) having applied
her expertise in the diverse fields of
agrochemicals, cancer research and forensic
science. This in addition to 10 years working
for the Forensic Science Service as a
manager of forensic training programmes.
She chose the Salford MBA to reinforce her
business and management experience and
to broaden her career prospects.
“The MBA was intensive, absorbing and

highly rewarding. The choice of modules
within the second semester allows a focus
according to your interests and combined
across the programme with a selection of
guest speakers and industry field visits, it
made for a good mix of theory and practice.
The business simulation was an enjoyable
exercise, giving chance to practice all that
learning and experience. Getting out
what you put in, our hard working team
managed to come out on top!
“It was a tough decision to leave my job for

further education, but have never regretted
the decision to return to Salford University,
the business school was highly supportive
and I have met some fantastic people from
the cohort. I have learnt so much and I am
looking forward to applying it in future
ventures.”
...I have learnt so much...
Student Profiles
The Salford MBA 54
Vicki is currently lecturing part time at
Salford Business School whilst looking for
a new role in marketing, PR or business
analysis.
Susan Mawer
Charterd Quality Institute
Award Winner
Susan Mawer of Stockport was
inspired to become a student
when her youngest child was
applying for university. Having
left school at 16, she longed to
test her potential and she chose
the challenge of a Master in
Business Administration (MBA)
degree at Salford Business
School.
Susan is a partner in ‘Credibility’,

a learning and development
consultancy that specialises
in training, coaching and
workplace mediation as well
as consultancy services helping
businesses to survive and
prosper. Susan now plans to help people
like her acquire the self-belief to look at
their ‘empty nest’ as a new beginning.
During the MBA, a work placement

devising a business plan for a leadership
organisation gave Susan the experience
to identify opportunities and expand her
workshops to help people achieve goals and
learn the skills needed for these challenging
times.
Student Profiles
55 The Salford MBA
So what next for Susan Mawer, MBA? A
priority is using the knowledge gained
at Salford Business School to expand
Credibility. More importantly though is her
mission to enable people like her to present
themselves more effectively and equip
them to secure their future, especially when
seeking work. These are in addition to one-
to-one coaching and working with teams.
“People ask me if I’m going to take time

off after the last 12 exhausting months of
the MBA but I feel completely invigorated
and ready to give something back so that
people like me can take on new challenges.
I would wholeheartedly recommend The
Salford MBA.”
Shelly Parkin
Shelly has gained useful knowledge and
‘learnt a great deal about the kind of
person I am’; she has also been able to
implement theory from the MBA into her
own group of companies.
Shelly is founder/Managing Director

of the Money Advice Group currently
employing 200 staff. Next year, she says,
she intends to explore the idea of having a
‘consultant’ from The Salford MBA for the
final semester: “Money Advice Group are
currently developing a ‘graduate’ scheme
to encourage new graduates to gain
experience and knowledge through our
group of companies.”
Money Advice Group offers complete,

honest and effective financial resolutions
direct to the public. This Manchester-
based company was created in 2001 with
Student Profiles
The Salford MBA 56
the aim of providing clear, ethical expert
.
support and advice to consumers across
the UK looking to effectively manage their
money. Money Advice Group provides the
following expert services: Debt Advice, Debt
Management Plans, Advice on Bankruptcy,
Mortgage and Re-Mortgage solutions,
Insurance and Utility Switch.
www.moneyadvicegroup.co.uk.
More Student Stories

Our Facebook page is currently displaying
several videos of The Salford MBA alumni
speaking about the programme:
David Roberts
 goo.gl/e6eyR
Trupti Rane
 goo.gl/g36UI
Richard Katumba
 goo.gl/jysCS
Student Profiles
57 The Salford MBA
59
ÔÔMore Highlights
ÔÔÔEntry
Ô Requirements
More Stuff
ÔÔÔHow
Ô to Apply
List Item
ÔÔÔFees
Ô List Item
ÔÔScholarships
Ô ÔList Item
ÔÔMore Information
NextInformation
Key Section Title
Key Information
Entry Requirements
Applicants should have an academic
qualification considered to be equivalent
to a UK second class, second division
(2.2) honours degree in any discipline of
study. Our experienced admissions team
understand international equivalencies and
can calculate these with a high degree of
accuracy.
Applicants must also be able to provide

evidence of at least three years of work
experience at a suitable managerial or
supervisory level. This information is
evidenced through C.V. and verifiable
references and it is essential that these are
included with any application.
As a postgraduate qualification applicants

must also satisfy the admissions team
that they have a suitable level of English
language capability. This can be represented
in a number of ways but is most commonly
evidenced through a GCSE or ‘O’ Level in
English. For applicants whose first language
is not English the University recognises a
wide range of English certificates but most
commonly IELTS – for which we expect an
overall score of 6.5.
The University of Salford is committed to

widening participation in Higher Education.
In the context of the MBA we acknowledge
significant terms of high level employment
(10 or more years) as a suitable substitute
for academic qualifications.
www.business.salford.ac.uk/MBA
Key Information
The Salford MBA 60
Applicants who are unsuccessful for the
MBA will automatically be considered for
an alternative programme offered by the
University of Salford.
Application Information
All applications should be made directly
to the University of Salford. A paper
application can be posted on request; UK Applications
however, we encourage use of our online
application system available directly from Lynn Massey
the Schools website at Programme Administrator
www.business.salford.ac.uk. University of Salford
43 The Crescent
Applications are considered as they are Salford
received and each application is considered Greater Manchester
on its individual merits; for this reason it is M5 4WT
essential that applicants complete each part United Kingdom
of the application form with as much detail
as possible. Email:
L.Massey@salford.ac.uk
Applications can be received throughout Phone:
the year but if you are travelling from +44 (0)161 295 5326
overseas please allow sufficient time to
apply for any visa that may be required.
This programme commences in September

each year. An International Welcome Week
and an Induction Week are held in the two
weeks preceding the commencement of
formal teaching.
Key Information
61 The Salford MBA
£
Fees & Scholarships
The fees for EU/UK and International
students will be £15,550 for the
2011/12 academic year.
There is a slight CPI Indexed rise in this

fee each academic year. All fees are to be
confirmed, and may be subject to slight
variations.
There are a number of options for students

to pay their fees including direct debit
and instalments. However, international
$
students who meet all our entry conditions
will be required to pay a deposit before an
unconditional offer letter will be dispatched
to them.
Loyalty Bursary
A bursary of £1,000 is available to Home
and EU students who have previously
successfully studied at the University of
Salford in any programme (or subject area)
to an honours degree level (or higher).
There are several other significant

scholarships available to students with
good academic
records or
€
substantial work
experience. You
will need to begin
the application
process to gain
details of the
scholarships that
apply to you
personally.
Key Information
The Salford MBA 62
Prize for Best Student
The Chartered Quality Institute offer a prize
for the best student from the MBA course
in terms of the highest average marks
as at the final Examination Board. The
Prize consists of £150 cheque and a year’s
subscription to Quality World; imagine that
on your CV!
More Information

Additional information about the
University, the School and Greater
@
Manchester is available from
www.business.salford.ac.uk.
If you would like this information in a

printed form please contact Lynn using the
details below.
Lynn Massey
Programme Administrator
University of Salford
Salford
Greater Manchester
M5 4WT
United Kingdom
Tel: +44 (0)161 295 5326

Email: L.Massey@salford.ac.uk
Key Information
63 The Salford MBA
65
ÔÔUniversity of Salford
ÔÔSalford Business School
Facts and Figures

Facts and Figures
University of Salford
 Long heritage as an education
institution dating from before 1896
 Located 1½ miles from Manchester
city centre
 Over 19,000 students who are
part of the largest urban student
population in Europe
 A multi-cultural population from
over 120 countries
 Set on a green 40 acre riverside
campus
 Friendly, caring and supportive
learning environment
 £150m of investment in campus
facilities over the next five years
 Some of the best value student
accommodation in the United
Kingdom
 Strong public transport links to
Manchester, the North West and the
rest of the UK
“ the Salford MBA:

entrepreneurship through practice... ”
Facts and Figures

The Salford MBA 66
Salford Business School
 90% of our graduates go on to
employment or further study
within six months of graduation
 Programmes are informed by
business and industrial needs
 Emphasis on graduate outcomes
include personal development and
employability
 Strong teaching and research
results evidenced by national
indicators
 Established support services
covering academic as well as
general welfare issues
 Over 2000 undergraduates
 Over 1200 postgraduates
 800 International students
 115 Academic staff
 50 Support staff
Facts and Figures

67 The Salford MBA
Salford in the UK
Glasgow
Edinburgh
Belfast
Salford & Manchester
Birmingham
London
Cardiff
Salford in the UK
The Salford MBA 68

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Salford Business School - The Salford MBA - February 2011

Salford Business School

Information contained in this booklet is correct

Salford makes sure that its graduates are

The Salford MBA is accredited by

Salford Business School is currently a

The Programme at a Glance

Determined Students, Bold Leaders

You will work hard from the start but will

Practice Led Teaching

Key entrepreneurial skills that we will help

Critical Analysis Skills

The Programme at a Glance

Team Working Skills

Mixing cultural experiences with

The study trip includes a full programme

The Programme at a Glance

The city is well served by bus, train and

National Express coaches Kearsley

and living costs are far M6

The Programme at a Glance

ÔÔ The theory of Business in Context

ÔÔ Input in Law, Marketing, HRM,

Application ÔÔ Apply the knowledge you gain

ÔÔ Entrepreneurial Leadership skills

Semester 3 ÔÔ Work based individual consultancy

Business and its Environment

Entrepreneurial Leadership  Study visits and trips,

Next Section Title

Business and its Environment

60 credits / 220 hours

Non-credit bearing components

Managing Projects & Supply Chains

Corporate & Social Responsibility

Managing Risk in Organisations

Management in the Global Context

The Business of Government

Non-credit bearing components

Individual Consultancy Project

Business and its Environment

The module aims:

 To develop MBA candidates’ knowledge understand and

 To enable the MBA candidates to

In considering the role of strategy, you’ll be

Will industry add your name to the list

Individual Consultancy Project

Using your background experience and the

To increase your competitive advantage,

Perhaps you have in interest in leveraging Specialise in:

Can’t see the wood for the trees? Expand

Do you want to improve production

Financial Management is the hot business

Or are you keen to deliver the best possible

Interested in power?! The Business

Our portfolio of optional modules is under

The Salford MBA

During 2010 we had our first MBA baby;

In December 2010 we had our first MBA

The student relationship with Salford

The Salford MBA Community

Facebook - the Informal Site

Lifelong AMBA Membership

The Salford MBA Community