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True Branding Creates Vision

Although many people associate brands with a logo or tagline for a company, true branding
creates a singular vision for the entire organization to become passionate about.

Organizations without a core brand essentially have no identity for their people to follow.

Discover and Cultivate Your “Active Identity”

You can discover how powerful it can be to create an “Active Identity” for your organization
through your brand.

You’ll be amazed at how easy it is to obtain focus and direction as you focus your
management and personnel around this central vision.

Cultivate a Brand that Inspires Passion

The Active ID Seminar will provide your organization with a clear perspective on what drives
your organization and makes you unique and competitive.

You’ll learn how to maximize your brand to create greater passion for your management team
and you’re people.

We’ll also show you how to integrate your brand into your organization so that it becomes
much more than a “catch phrase”, but an active part of day-to-day operation and success.

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Active ID Day One
Module 1: Understanding Discover the value of truly branding your organization and how it can
Branding Identity create a unified direction for your organization.

Module 2: The Default Identity of Through a process of review and discussion, you’ll discover what the
Your Organization “default” identity of your organization is, and how it’s impacting the
engagement of your workforce.

Module 3: Taking Control of Your Learn how to identify what it is that makes your organization unique, and
Brand build upon those competitive strengths. You’ll also determine what makes
your organization “tick”.

Module 4: Creating Purpose A good brand identity gives everyone in your organization and clear and
purposeful direction. You’ll learn how to communicate your branding
messages to your workforce, which they can embrace.

Module 5: Identifying with the You’ll identify the Problems, Solutions, and Benefits that are at the core of
PSB Formula your organization’s purpose. You will gain powerful direction with the
simplistic approach found through the PSB Formula.

Module 6: Setting the Standard How to set the Core Values of your organization, which become the non-
through Core Values negotiable standards that apply to everyone in your organization. We
review your current Core Values and/or create a new set of Core Values.

Active ID Day Two

Module 7: The Passion Behind Understanding how the right brand can actually create a passionate
your Brand following both inside and outside your organization. You’ll gain insights
into the value of brand repetition to solidify your core messaging.

Module 8: Making your Identity The best brands are something that resonates with how people think and
Active feel about your organization. You’ll learn how to promote your brand and
make it an active part of your regular efforts.

Module 9: Brand Integration: A brand is useless unless it is communicated and integrated into your
Organization entire organization. You’ll discover how an integrated brand can have
maximum impact on your organization’s structure and direction.

Module 10: Brand Integration: You’ll see how the organizational brand creates cohesion in managerial
Management efforts. You’ll learn the impact your brand can have in departments from
meetings to strategic goals.

Module 11: Brand Integration: How to integrate the organizational brand into your individual focus and
Personal efforts. You’ll understand the value of the brand on your day-to-day
direction and decisions.

Module 12: Putting Your Brand to Put all of your branding ideas into a fun song, parody, or commercial. This
Song will help you solidify the essence of your brand and bring it to life.