JACQUELINE S.

SIMMONDS

Amherst, NH 03031
603-315-0575 http://www.linkedin.com/in/jackiesimmonds
jsimmonds41@comcast.net

PROFESSIONAL SUMMARY

Dynamic, results oriented Senior Product Manager with experience in product management, market management, and
directing the advertising and communications strategy for $100M+ division. A creative and strategic thinker with proven
business experience in both the corporate and nonprofit sector. Key strengths include forging strong cross-functional
partnerships, directing complex deadline driven projects, leading cross-functional teams, and utilizing the strategic planning
process to maximize opportunities within key channels of business.

BUSINESS EXPERIENCE

Rustin Marketing Saunderstown, RI 2009 - Present

A consulting practice focused on small to medium businesses providing professional advice to improve marketing programs.
Senior Consultant
• Implement targeted marketing programs utilizing email and phone campaigns for automatic identification providers.
Programs designed to identify systems installation opportunities; efforts delivering between an 8 to 20% response rate.

Deluxe Corporation Groton, MA 2004 - 2009

$1.6B multi-channel marketer of personalized products/services designed for small business, financial institutions.
Senior Product Manager, Core Business Products
Managed a $65 million mature product line during significant corporate change, including brand transformation and moving
the primary sales model from direct mail catalog to an Internet based model.
• Drove a discount campaign among non-returning customers to combat reorder volume loss, focused on changing sales and
customer retention patterns for key reorder business.
• Teamed up with the ecommerce group and an outside agency to improve conversion rates on high volume search words for
forms product line to 2% and reduce cost per order 20% utilizing new landing pages, banner ads, and Twitter marketing.
Product team lead on a 4 year project designed to bring all brands onto one common order entry platform simplifying the
business, creating one unified product set for the market place, and significantly reducing maintenance costs.
• Partnered with IT to define the system requirements necessary for brand integration. Developed tools, managed data flow
to set-up 30,000 products, harmonized pricing across brands, providing the foundation for an $800,000+/year cost
reduction.
• Phase II: Worked with 13 cross-functional teams to implement IT requirements. Created data templates to move 5,000
products to the new platform providing the foundation for customer data conversion of the largest brand.

Manager, Business Products

Directed a $185 million dollar product portfolio designed to help the small B2B market segment manage and promote their
business. Interim assignment in 2007.
• Reallocated 6 marketing professionals to support “fast track” development for an on-line, full color product line. Created
in-depth competitive intelligence, customer case study, and support for a multi-year product plan.
• Identified a 60% improvement in quote/order processing time for full color/custom printing by standardizing procedures,
reducing hand-offs, and minimizing approvals by sponsoring a cross functional value stream mapping exercise.

New England Business Service, Inc. (purchased by Deluxe in 2004) Groton, MA 1997 - 2004
$551M B2B multi-channel marketer of short-run imprinted products. Products targeted at small companies to manage
and promote their business. Products marketed through direct mail catalogs, direct sales, distributors, Internet
channels.
Senior Business Manager
Owned new product development and life cycle activities for a $28 million dollar product portfolio. Provided product
leadership within a matrix management organization, maximized harvest activities in declining business segments.
• Increased contribution dollars by 60% in the first 3 years after assuming responsibility for the Internet Office Supplies
business;. Significantly reduced the support cost structure of handling large volume product additions.
• Led cross-functional team charged with creating a vertical catalog featuring 13,000 new products for contractors. Shaved 3
months off the normal project schedule. Shared catalog design development responsibilities.
• Key member of the initiative to adopt Six Sigma to create a substantial increase in NEBS enterprise value.
 − Identified a $450,000 cost reduction in the direct marketing catalog development process in the pilot project;
created by a 25% reduction in advertising rework and a series of process efficiency improvements.
− Leveraged Kaizen process to reduce financial losses, achieved breakeven in 6 months for key product line.

Avery Dennison, Fasson Roll Division Quakertown, PA 1995 - 1997

$5.6B division of a Fortune 500 company producing pressure-sensitive and non-adhesive label stock.
F.A.S.T. East Marketing & Business Development Manager
East coast territory manager charged with the marketing efforts for an experimental $13 million short-run, made-to-order
pressure sensitive material business serving label converters in North America.
• Reshaped business unit strategies to focus on customer needs and to improve reaction time to changes in the market place
using an extensive customer interview process as the plan’s backbone.
• Worked with a cross-functional team to successfully expand the F.A.S.T. concept to include wide-web hot melt and
emulsion coaters. Developed quick response team, modified equipment, developed new service strategies, redesigned
material flow, and developed programs designed to capture market share.

Avery Dennison, Soabar Philadelphia, PA 1987 - 1995

$100M+ division B2B marketer of converted products, bar code printing equipment, software, service solutions
Market Manager
Directed the marketing efforts required to maintain a leadership position in a $22 million retail bar code printer segment by
capitalizing on the retail movement to Quick Response vendor marking programs.
• Achieved 120% increase in carton label sales and a 20% increase in product ID tag/label sales by creating a vendor
marking program based on a customer “how to” booklet and supporting advertising.
• Successfully developed and introduced 2 bar code printers to meet newly emerging demands for carton labeling.
• Co-developed specifications for in-store and distribution center printers based on customer needs assessment, working
closely with other product managers, internal engineering department, and the Japanese supplier.
• Repositioned a $700,000 advertising program to align with the division’s strategic plan.

PRO BONO

The New England Job Show Chelmsford, MA 2009 - Present

A not-for-profit organization engaged in supporting job seekers during in their job search, producing and disseminating quality
educational information and services to help unemployed individuals in the New England region.
Chief Operating Officer
Provide leadership for the organization, refine and execute long range strategic and go-to-market plans. Align operating groups
and resources to meet mission of the organization. Identify new products to meet the needs of the job seeking community.
• Volunteer drive underway to repopulate vacant roles and add skill sets in targeted areas.
• Currently modifying organization structure to better support operations and ensure delivery of product to the audience.
• Establishing collaborative partnerships with networking organizations in Massachusetts and New Hampshire.
• Development of a comprehensive marketing plan utilizing social media as the outreach tool to build targeted audience
including measurement tools designed to monitor and improve effectiveness.
• Driving blog content, guidelines, and development of an international network of guest bloggers. Moved blog grade from
mid 30’s to 96 in less than 9 months, more than doubled the number of inbound links and average visit length.
• Survey creation and analysis to understand the NEJS product value and interests/needs of the job seeker.
• Key development member of the new web site responsible for taxonomy, page layout, and content (Joomla platform, under
construction).

EDUCATION / CERTIFICATIONS / PROFESSIONAL DEVELOPMENT

Master of Business Administration
Bachelor of Science, Business Economics
Associate in Science, Retailing
Six Sigma Green Belt Certification
Leadership in Product Management
Prof. Development in Advertising & Public Relations
Bentley College, Waltham, MA
Southern Connecticut State University, New Haven, CT
Endicott College, Beverly, MA
The Center for Excellence in Operations
University of St. Thomas, Minneapolis, MN
Villanova University, Villanova, PA