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We hereby regard our sincere thanks to Dr. Raju Rathod, Project guide under whose

guidance this project was undertaken.

‘I would like to thank our Centre Head Mr. Manish Amin of NIS ACADEMY for his
guidance and kind support as well as our project guide Mrs. Nisha Kurup for their

valuable guidance and experience.

Finally I am glad to thank our all faculties who have provided me substantial guidance &

support in preparation of this project. This successful completion of this project could not

have been possible without their co-operation and support. I would also like give some

share of thanks to my friends for their support.

We would like to thank our friends for their generous support and the respondents who

gave their valuable piece of time for participating in the survey to complete the study.
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The main objective behind this project is to get the knowledge and experience

about the real business world and I am glad to know the business tactics and was happy

to learn that how business runs and how to expand it.

Such a project is very useful to increase the ability and development of students.

It was a great experience for preparing this report.

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Viral marketing is an idea that spreads and an idea that while it is spreading actually

helps market your business or cause. Viral marketing only works well when you plan for

it, when you build it in, when you organize your offering to be spreadable, interesting and

to work better for everyone involved when it spreads.

Viral marketing offers two new insights. First, it envisions a world where marketers

can build a customer base at a (nearly) zero acquisition cost. Second, it argues for a

move from marketer-to-consumer communication to consumer-to-consumer

communication.

Viral marketing depends on a high pass-along rate from person to person. If a large

percentage of recipients forward something to a large number of friends, the overall

growth snowballs very quickly. If the pass-along numbers get too low, the overall

growth quickly fizzles.

At the height of B2C it seemed as if every startup had a viral component to its

strategy, or at least claimed to have one. However, relatively few marketing viruses
achieve success on a scale similar to Hotmail, widely cited as the first example of viral

marketing.

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This is the online term for word-of-mouth advertising. You provide something that

encourages others to spread the word about your product, quickly and inexpensively with

little effort on your part. This potentially creates exponential growth in the message's

visibility and effect. The message spreads in a viral form in a manner similar to the

spreading of a common cold virus from person to person.

One example of successful viral marketing is Hotmail, which began offering free e-mail

accounts, with a link back to Hot Mail at the end of every e-mail message sent by one of

its customers. That spread the word about the service like a virus, with every customer a

virtual "carrier" of the message.

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u adapted from~ httpu en.wikipedia.org wiki Viral_marketing‘

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Viral marketing of Maggi is spread by advertisement and other promotional offer. The

major problems are lack of measurement of viral marketing, too much creativity in ad and

internet.

Viral marketing result has either positive or negative impact so the problem is to measure

the impact of viral marketing to control its negative impact and strengthen its positive

impact. Viral marketing can lead to unanticipated growth paths.

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1. To evaluate the awareness of Maggi brand and its viral marketing campaign
In market.

2. To study influence of viral marketing with special reference to Maggi.

3. To analyze the impact of viral marketing on buying decision on Maggi.

4. To access the level of customer satisfaction in terms of marketing campaign.

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There was once a television commercial aired about a woman who loved her shampoo

so much she went on and told two friends.

Based on the convincing

recommendation, the woman's friends

who tried the shampoo was so satisfied

with the product that they were compelled

to go on and tell two more friends and so

on. Within seconds, the TV screen was filled with happy women with shiny, radiant and

manageable hair. This commercial was a perfect example of word-of-mouth marketing,

and the method works better today than ever, thanks in large measure to the Internet.

Viral marketing was a term originally coined by venture capitalist Steve Jurvetson to

describe the unique referral-marketing program created by Hotmail, one of the first free

e-mail services

Steve Jurvetson (bio) is [2005] the Managing Director of 'Draper Fisher

Jurvetson' www.dfj.com (a premier venture capital firm). This firm has

created a global network of affiliated venture funds with over $3 billion in

capital commitments and offices in the major technology centers around the

world.

How Jurvetson helped Hotmail spread using Viral Marketingu

Hotmail would include a promotional line for its free e-mail services at the bottom of every

message. Users of Hotmail were automatically promoting the free service to their friends and
colleagues every time they sent an e-mail message. The free service spread like a virus, and

Hotmail reportedly received 12 million new subscribers within 18 months of its launch from this

simple technique!!! Draper Fisher Jurvetson reported that Hotmail spent less than $500,000 on

marketing, advertising and promotion during this period while its nearest competitor, Juno,

spent $20 million for a fraction of the subscribers. Thus, it was originally Hotmail, who

developed the concept of viral marketing.

The term ³Viral Marketing´ is almost ten years old now, and refers to a new incarnation of ³word

of mouth´ advertising, a technique that¶s existed since time began.

How does ³word of mouth´ advertising classify as ³viral´ marketing you ask? Well think about it.

The concept of viral marketing is that it perpetuates itself though existing (low or no cost) mediau

word of mouth is exactly that in its purest form. Since Cain heard how much Abel was loved and

got jealous, this type of advertisement has been generating reactions from others. You can

review a lot of history, human nature and past campaigns to see what has worked and what has

not worked.

Most importantly is having or gaining an understanding of personalities and people so you can

learn how to influence them to spread your message when you want them to-and that¶s without

doing anything that can harm you or your business.

It is a well-known axiom that word of mouth can either kill or make a company, and that bad news

seems to travel much further and faster than good news. Studies have shown that people are

much more likely to speak out when they are upset than when they are happy with a service or

company. Simply put, people expect to get good service and don¶t react when they get it.

If they get poor or insufficient service or goods, they feel that they HAVE to respond to ³get even.´
The facts vary from research groups, but the consensus is that between two and eight people will

complain about something that is upsetting for every one person who will speak out about good

service. This is why it is so important to understand customer relations and what makes people

happy and what can make them upset in any interaction.

While viral marketing is more about getting the customer to come TO you, you also need to do a

good job once you get them and make sure you meet (or preferably exceed) all their expectation.

Otherwise, you may find your own viral campaign being used against you, sabotaging the results

you hoped to achieve!

How Does Viral Marketing Work?

The basic idea is to generate an 'infection' of thought among the base users, who are also lured

into the advertising gimmick for a promised commission that increases with every subsequent

sale. The ripple effect created and paid for involves sharing of product benefits with potential

users and causing nothing short of an epidemic, while generating multi level marketing

opportunities. There is a pre-designed logistic curve to map the users used to further the interests

of the campaign. The success of the marketing campaign largely depends on the rate at which

the sales take place. Viral marketing strategies are often put in place alongside other marketing

communication systems such as dedicated public relations and or extensive advertising.

The goal of viral marketing programs is to identify people who can contribute to sales via quality

social networking potential. The aim is to generate viral or easy to understand and replicate

messages that appeal to the common man and generate a dedicated marketing environment.

Extensive social networking helps to increase the probability of the product or service remaining
within the community for a longer time. Viral marketing is a stealth marketing campaign that uses

unscrupulous means of under-market advertising to generate an impression that the word of

mouth enthusiasm actually springs from use of the product or service.

Advantages of Viral Marketingu

× Viral marketing enables businesses to remain buoyant within the

competitive business world, via a strategy that is not only easy to

integrate within a defined buyer-society, but also one of that empowers

the unattached onlooker with training, marketing tips and guidance.

× This marketing strategy enables business propositions to reach out to a

global audience, by effectively putting the Internet connectivity to play.

Extensive use of Internet affiliate marketing, ezines and interactive

forums enables the entrepreneur to promote the business, globally.

× The word-of-mouth concept ripples on to peer-to-peer recommendation

of the product or service. It also enables the business to generate

revenue from local interest in the venture.

Disadvantages of Viral Marketingu

× In the viral marketing strategy, association with groups and individuals

who are unknown could generate scope for the promotion to be subject

to competitor viewing. The strength of the marketing depends on the

transmission of enthusiasm between people, with regards to the

benefits of the product being sold. The presence of a competitor within

 the generated link could dampen the desired strain.

× Exposure to the Internet, to further the interests of entrepreneurship

and generate additional revenue from a global clientèle is not without

spam threats, unwanted marketing mix, and also brand dilution.

Viral Marketing - Create More Sales Opportunities

Viral marketing is an internet marketing technique to promote online business and create more

sales opportunities.

Viral marketing is fast becoming the preferred option to promote online business and create

more sales opportunities. It is one of the most effective and inexpensive means of

spreading your marketing message. It is done through interactive Flash games, audio

clips, text messages, images and video clips.

Benefit from Innovative Viral Marketing Campaign

Viral marketing campaign plays a vital role in online advertising. Marketing campaigns are

constructed with the following five essential elements to reach the targeted audience ±

awareness, functional utility, process facility, confidence and emotional utility. Utilize a

wide range of online advertising channels to promote your campaign. Some of the media

that can be used to create a successful viral marketing campaign are e-books, forums,

blogs and articles.

Many viral marketing programs work well when a valuable and tangible incentive is

offered. To develop an effective strategy, make the message easy to transfer, build the

message exploiting common human motivations and behavior and utilize existing
 communication networks to spread the message.

Article writing and submitting is one of the quickest and easiest ways to get free publicity

for your products and services. This also helps in securing useful links back to your site.

The content used must be easy to understand and convey; good; and exciting.

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Viral marketing is a free, word-of-mouth advertising technique to market your business, improve

sales, etc.

As the advertising world is changing, more and more businesses are making use of viral

marketing strategies to enhance their online presence since these are efficient, and cost-effective

procedures. Viral marketing is a free, word-of-mouth advertising technique to increase your brand

awareness online and offline by getting people to talk about your products and services.

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Implement any of the following effective viral marketing strategies to increase your market reach

± viral opt-in list promotion, viral reciprocal linking and viral web site advertising. There are many

procedures to accomplish a result-oriented viral marketing campaign and enhance your web

presence - social networking, book marking, online directory submission, article distribution,

video audio distribution, forum marketing, blog marketing, email marketing and Forum

management promotion. Other viral marketing services includeu

X Analytics tracking and reporting

X Viral concept and design

X Viral content development or management

X Strategic viral marketing consulting

X Viral campaign strategy & development

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Viral marketing is an Internet marketing strategy that is proven to be an effective advertising

technique.

Viral marketing, an Internet marketing strategy, is proven to be one of the most powerful, low cost

and effective advertising techniques to enhance your brand image. Since it is largely word of

mouth advertising, you need to develop impressive marketing content that will appeal to others.

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An effective viral marketing strategy involves several important details that contribute towards the

success of your viral campaign. Here are some of the strategies adoptedu

X Gives away products or services for free

X Makes your message short and easy for effortless transfer to others

X Takes advantage of others' resources

X Leverage the power of existing communication networks

X Exploit common human motivations and behaviors to your advantage

There are many different methods to implement an effective advertising strategy for your online

business ± emails, articles, forums, blogs, affiliate programs, press releases, newsletters, e-
books, viral software and scripts. Take advantage of these techniques to place unique and

attractive viral content. The viral content you create must be concise and straight to the point.

Insert quality links to this content to benefit from viral marketing.

The unique Internet marketing tools and strategies encourage brand loyalty, create brand

awareness, boost web presence, drive website traffic, maximize ROI, build brand recognition and

increase link popularity through social network websites.

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Viral marketing is one of the cost-effective online marketing solutions on the Internet.

Having understood the concept and benefits of viral marketing, more and more businesses are

adopting viral marketing techniques to market their business in the most effective manner. Viral

marketing is one of the most powerful and popular cost-effective Internet marketing solutions on

the Internet.

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Nowadays, viral marketing techniques play a vital role in increasing the revenue of any online

business, be it small or medium-sized. Viral marketing techniques encourage business owners to

pass on a marketing message about their products and services to others. Different forms of

easy-to-use viral marketing methods available in today¶s online marketing world include articles,

viral emails, forums, blogs, e-books, viral software and scripts and affiliate programs.

Among these marketing techniques, one of the most popular used by online marketers to get

massive exposure is article writing and publishing. Articles that pertain to your products and
services can be submitted in discussion boards, forums, social bookmarking sites, newsletters,

press releases, social networking sites and other online resources.

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An effective viral marketing strategy must include some of the following elementsu

X Free products or services ± this is an effective method to create faster results

X Effortless transfer of message to others ± employ emails, podcasts, websites, graphics,

software downloads or videos to transfer your marketing messages

X Use of pre-existing communication networks

X Exploiting common motivations and behaviors

X Taking advantage of others' resources to place links on other websites.

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Viral marketing is an effective web marketing tool that helps to achieve business objectives.

Viral marketing is considered the most modern and innovative means of web marketing. It is an

effective tool which helps to achieve your online business objectives.

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Viral marketing is a cost-effective promotion method, which helps to reach out to your targeted

audience within a short time. This technique enables delivery of your marketing messages in a

simple and easy manner.

Through viral advertising, it is possible to build a lasting influence on the minds of the users. As a
contributing tool to achieve your business objectives, a lot of creativity, careful planning and

implementation are required. It is an advertising procedure which skillfully utilizes certain

websites, emails and instant messaging systems. Besides these, games, video clippings, file

sharing methods, images, and other means are used.

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By means of viral marketing techniques, you can create brand awareness among the users.

Through these, more and more visitors will be attracted to your business website. At a later stage,

these visitors will be converted into customers of your products and services. Thus you are able

to fulfill your main business objective ± namely, enhancing the sales and turnover.

For achieving your specific business goals through viral marketing it is important to have a well

organized and attractive website. Therefore it is essential to hire the services of professional viral

marketing service providers. To effectively handle your advertising requirements, many of these

companies have a panel of experts who have deep knowledge in the social media marketing

arena. The major services offered by these firms include the followingu

X Viral advertising consulting

X Planning and design of viral campaigns

X Development and management of viral contents

X E-mail promotion

X Blog marketing

X Promotion through forums

X Submission of press releases

X Promotion of articles

X Viral email campaigns

X Analytics tracking and reporting

Based on your unique business requirements and budget, choose the right service provider who

can offer reliable and budget friendly viral promotion services.

With the wide popularity of the Internet, the online business world is getting more and more

competitive. To survive amidst the competition, it is necessary to make use of competent

marketing methods.