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Spices constitute an essential part of any dish and are used to add that special distinctive
relish to Indian, Arabic and Mediterranean dishes for their aroma, fragrance and harmonized
flavors’ Indian spices are world famous for their aroma, tangy taste and flavor.
India meets almost 65% of the global demand for derivatives like spice oils and oleoresins.
India leads in exporting spices and condiments to foreign countries. There are hundreds of
marketers in India making good profits through spice market. The main objective of the project
was to study the market potential of Ramdev food products in a particular area. After surveying
the market, I concluded that spice is a potential market. MDH is the market leader in the national
spice market. Ramdev Food products is a major exporter Ramdev and spice processor. The local
market has huge potential for Ramdev food products. There are few competitors in local market
Retailers and end consumers agree with the unmatched quality of ramdev spices and we treat
Price wars are the major limitations of the spice market. Customer demand in this segment
arises with the awareness towards the product and then comes the taste and aroma of the product.
Retailers focus on their profit margin. They push the high profit yielding products.
INTRODUCTION OF SPICES
A Brief History : The fame of Indian spices is older than the recorded history. The story of Indian
Spices is more than 7000 years old. Centuries before Greece and Rome had been discovered,
sailing ships were carrying Indian spices, perfumes and textiles to Mesopotamia, Arabia and
Egypt. It was the lure of these that brought many seafarers to the shores of India.
Indian Spices : India is known the world over as `The Home of Spices`, thus Spices and
condiments need no introduction. The climate of the country is ideal for the growth of almost all
spices. Spices are an important group of agricultural goods, which are virtually indispensable in
the culinary art. They also play a significant role in our national economy and also in the
economies of several spice producing, exporting and importing countries. India accounts for
about 45% of the global spice exports. In India, from the point of view of both domestic
According to the International Organization for Standardization [ISO], there are about 109 spices
and India produces as many as 75 in its various agro climatic regions. The term ` spices and
condiments` applies to `natural plant or vegetable products or mixtures in whole or ground form,
which are used for imparting flavor, aroma and piquancy to the food items`. Spices are also
being used within the country for flavouring foods and in medicines, pharmaceutical, perfumery,
Spices may comprise different plant components or parts such as Floral parts [cloves, saffron
etc.], or Fruits [cardamom, chilies etc.], or Berries [allspice, black pepper, juniper etc.], or Seeds
[aniseed, caraway, celery, coriander], or Rhizomes [ginger, turmeric etc.], or Roots [angelica,
horse-radish, lovage etc.], or Leaves [bay leaves, mints, marjoram, tejpat etc.], or Kernel
[nutmeg etc.], or Aril [mace], or Bark [cinnamon, cassia etc.], or Bulbs [garlic, onion etc.], or
There is a popular belief that spicy foods are bad for health. This belief is not only far from the
truth but also that; spices in fact have medicinal properties and are good for health. Spices are
well known as appetizers and digestives and are considered essential in the culinary art all over
the world.. Some of them have anti-oxidant properties, while others have preservative properties
and are used in some foods like pickles and chutneys, etc. Some spices also possess strong anti-
microbial and antibiotic activities. Many of them possess medicinal properties and have a
profound effect on human health, since they affect many functional; processes. For example,
spices intensify salivary flow and the secretion of amylase, neuraminic acid and hexosamines.
They cleanse the oral cavity from food adhesion and bacteria; they may help to check infection,
and to protect the mucous membrane against thermic, mechanical and chemical irritation. Spices
increase the secretion of saliva rich in ptyalin, which facilitates starch digestion in the stomach,
Spices possibly activate the adrenal-cortical function and fortify resistance and physical
capacity. Stroke volume, blood pressure and stroke frequency can be markedly diminished or
augmented by means of spices. Spices inhibit thrombus formation and accelerate thrombolysis.
During World War I, and a few years after, India was principal supplier of essential oils like
thymol, produced both with the help of traditional distillation methods as well as modern steam
distillation methods. But the market was lost forever due to invention of synthetic essential oils.
Types of Spices
Caraway Cumin
Coriander Fennel
Mustard Aniseed
Anardana Celeriac
False
Coriander
Fruits type Spices :
Kokam Nutmeg
Black Pepper
Long Pepper
Chabika
Marjoram Billilotan
Parsley Tarragon
Spearmint Chervil
India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the
connection goes back many centuries. To the time when travellers like Vasco da Gama and
Columbus were still exploring the geography of the Earth. Even then, the mystique of Indian
spices magnetised them to India and paved the way for a new chapter to be written in the annals
of time.
'The lure of the unknown', which repeatedly brought visitors to the Spice Land, was the
presence of nature's rich elements in those fresh and highly aromatic spices. Spelling magic and
We, at Ramdev, have preserved the same values in all our products ever since we started as a
small unit in 1965, in Ahmedabad, India. A small step became a giant leap in no time. But there
was a binding force, a commitment that helped us keep our promise of purity and freshness in
We are aware of our responsibility towards creating, maintaining and ensuring a safe and clean
environment. We consciously comply with relevant laws and regulations as well as take
additional care to preserve the green cover. We plant invaluable saplings, develop garden and
promote lush green surroundings at our manufacturing location to work in harmony with nature.
A stretch of 2.5 km highway beautification project close to our plant has been a symbol of Green
Gujarat.
Our immense belief in the philosophy of 'reaching a customer's heart through quality' has
enabled us to spread the rich Indian heritage to millions of homes all over the globe. And that’s
spices.
In 1989, introduced spices in attractive and convenient consumer packs that set a new
thereafter.
A visionary who initiated the tough task to set a distribution net work on foreign soils
A person who consciously remains active in the socio-economic life of the state. A
member of Rifle Club, Rajpath Club, Karnavati Club, Sun-n-step Club, Gujarat Cricket
Club. Gujarat Chamber of Commerce and Industry. CFTRI, Mysore – Research and
Development.
Helped bring the honour to become the first spice company having ISO 22000:2005 in
India.
Infrastructure
Ramdev Food Products Pvt. Ltd. has world class infrastructure to meet high standard
requirements of global market. State-of-the-art technology shines through the finest machinery
having cleaning and processing capacity of more than 60,000 kg. per day.
Packed to perfection under strict conditions of hygiene and quality. Each pack is subjected to
Spread over a sprawling 37,000 sq. yard area, the plant sets the standards in best manufacturing
process, practice and capacity to match the expectations of the most discerning of buyers.
Specious factory premises houses one of the most sophisticated plants under ultra hygienic
conditions.
In-House Research &. Development Micro Laboratory, works in line with a standard set of
research methodologies adopted by research institutes of repute in India and abroad to carry out
We have a system of technical activities that measures the attributes and performance of a
process, against defined standards to verify that they meet the stated requirements for unmatched
quality. From procurement to processing to packing, stringent quality measures are taken by our
quality control experts, using the best of technology accepted worldwide. No wonder Ramdev