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Executive summary

Spices constitute an essential part of any dish and are used to add that special distinctive

relish to Indian, Arabic and Mediterranean dishes for their aroma, fragrance and harmonized

flavors’ Indian spices are world famous for their aroma, tangy taste and flavor.

India meets almost 65% of the global demand for derivatives like spice oils and oleoresins.

India leads in exporting spices and condiments to foreign countries. There are hundreds of

marketers in India making good profits through spice market. The main objective of the project

was to study the market potential of Ramdev food products in a particular area. After surveying

the market, I concluded that spice is a potential market. MDH is the market leader in the national

spice market. Ramdev Food products is a major exporter Ramdev and spice processor. The local

market has huge potential for Ramdev food products. There are few competitors in local market

like Everest, Mtr, Catch, Itc Aashirwad, Parrot.

Retailers and end consumers agree with the unmatched quality of ramdev spices and we treat

Ramdev Red chilli as the core product of ramdev spices.

Price wars are the major limitations of the spice market. Customer demand in this segment

arises with the awareness towards the product and then comes the taste and aroma of the product.

Retailers focus on their profit margin. They push the high profit yielding products.
INTRODUCTION OF SPICES

A Brief History : The fame of Indian spices is older than the recorded history. The story of Indian

Spices is more than 7000 years old. Centuries before Greece and Rome had been discovered,

sailing ships were carrying Indian spices, perfumes and textiles to Mesopotamia, Arabia and

Egypt. It was the lure of these that brought many seafarers to the shores of India.

Indian Spices : India is known the world over as `The Home of Spices`, thus Spices and

condiments need no introduction. The climate of the country is ideal for the growth of almost all

spices. Spices are an important group of agricultural goods, which are virtually indispensable in

the culinary art. They also play a significant role in our national economy and also in the

economies of several spice producing, exporting and importing countries. India accounts for

about 45% of the global spice exports. In India, from the point of view of both domestic

consumption and export, spices are important commercial crops.

According to the International Organization for Standardization [ISO], there are about 109 spices

and India produces as many as 75 in its various agro climatic regions. The term ` spices and

condiments` applies to `natural plant or vegetable products or mixtures in whole or ground form,

which are used for imparting flavor, aroma and piquancy to the food items`. Spices are also

being used within the country for flavouring foods and in medicines, pharmaceutical, perfumery,

cosmetics and several other industries.

Spices may comprise different plant components or parts such as Floral parts [cloves, saffron

etc.], or Fruits [cardamom, chilies etc.], or Berries [allspice, black pepper, juniper etc.], or Seeds
[aniseed, caraway, celery, coriander], or Rhizomes [ginger, turmeric etc.], or Roots [angelica,

horse-radish, lovage etc.], or Leaves [bay leaves, mints, marjoram, tejpat etc.], or Kernel

[nutmeg etc.], or Aril [mace], or Bark [cinnamon, cassia etc.], or Bulbs [garlic, onion etc.], or

other part of spice plants.

There is a popular belief that spicy foods are bad for health. This belief is not only far from the

truth but also that; spices in fact have medicinal properties and are good for health. Spices are

well known as appetizers and digestives and are considered essential in the culinary art all over

the world.. Some of them have anti-oxidant properties, while others have preservative properties

and are used in some foods like pickles and chutneys, etc. Some spices also possess strong anti-

microbial and antibiotic activities. Many of them possess medicinal properties and have a

profound effect on human health, since they affect many functional; processes. For example,

spices intensify salivary flow and the secretion of amylase, neuraminic acid and hexosamines.

They cleanse the oral cavity from food adhesion and bacteria; they may help to check infection,

and to protect the mucous membrane against thermic, mechanical and chemical irritation. Spices

increase the secretion of saliva rich in ptyalin, which facilitates starch digestion in the stomach,

rendering the meals, which are rich in carbohydrates, more digestible.

Spices possibly activate the adrenal-cortical function and fortify resistance and physical
capacity. Stroke volume, blood pressure and stroke frequency can be markedly diminished or
augmented by means of spices. Spices inhibit thrombus formation and accelerate thrombolysis.

During World War I, and a few years after, India was principal supplier of essential oils like

thymol, produced both with the help of traditional distillation methods as well as modern steam

distillation methods. But the market was lost forever due to invention of synthetic essential oils.
Types of Spices

Seed type Spices :

Ajowan Celery Seed

Caraway Cumin

Coriander Fennel

Dill Poppy Seed

Mustard Aniseed

Anardana Celeriac

Black Cumin Fenugreek

False

Coriander
Fruits type Spices :

Lesser Cardamom Tamarind

Kokam Nutmeg

Star Anise Juniper

Greater Cardamom Kababchini

Mace &Nutmeg Vanilla

Pepper type Spices :

Black Pepper

Long Pepper
Chabika

Leave type Spices :

Basil Leaves Curry Leaves Origanum

Chives Billilotan Savory Peppermint Leaves

Marjoram Billilotan

Thyme Leaves Sage

Parsley Tarragon

Spearmint Chervil

Rosemary Leaves Hyssop

Tejpat Laurel Leaves


RAMDEV FOOD PRODUCTS PVT. LTD.

Manufacturer Processor & Exporter of Indian Spices

A Government Recognised Export House


COMPANY PROFILE

India, the Queen of Spices, has always attracted the world with her exotic masalas. In fact, the

connection goes back many centuries. To the time when travellers like Vasco da Gama and

Columbus were still exploring the geography of the Earth. Even then, the mystique of Indian

spices magnetised them to India and paved the way for a new chapter to be written in the annals

of time.

'The lure of the unknown', which repeatedly brought visitors to the Spice Land, was the

presence of nature's rich elements in those fresh and highly aromatic spices. Spelling magic and

carrying an enviable aura, they left people spellbound.

We, at Ramdev, have preserved the same values in all our products ever since we started as a

small unit in 1965, in Ahmedabad, India. A small step became a giant leap in no time. But there

was a binding force, a commitment that helped us keep our promise of purity and freshness in

our products for all these years.

We are aware of our responsibility towards creating, maintaining and ensuring a safe and clean
environment. We consciously comply with relevant laws and regulations as well as take
additional care to preserve the green cover. We plant invaluable saplings, develop garden and
promote lush green surroundings at our manufacturing location to work in harmony with nature.
A stretch of 2.5 km highway beautification project close to our plant has been a symbol of Green
Gujarat.

Our immense belief in the philosophy of 'reaching a customer's heart through quality' has

enabled us to spread the rich Indian heritage to millions of homes all over the globe. And that’s

our pride. Indian food. The Indian way.

Chairman and Managing Director : Hasmukhbhai R. Patel

 Over 26 Years of experience in procuring, manufacturing and marketing pure Indian

spices.

 In 1989, introduced spices in attractive and convenient consumer packs that set a new

trend in Indian spice market.

 Successfully launched instant mixes, asafoetida, blended spices, pickles masala

thereafter.

 Actively involved in production planning, product formulation, business development,

project management, quality control, distribution and export management.

 A visionary who initiated the tough task to set a distribution net work on foreign soils

instead of exporting containers conventionally.

 A person who consciously remains active in the socio-economic life of the state. A

member of Rifle Club, Rajpath Club, Karnavati Club, Sun-n-step Club, Gujarat Cricket

Club. Gujarat Chamber of Commerce and Industry. CFTRI, Mysore – Research and

Development.

 Ex. Member – Advisory Committee, Labour Board, Gujarat Government.

Joint Managing Director : Ruchir H. Patel


 A dynamic young commerce graduate.

 Actively involved in production & quality control.

 Helped bring the honour to become the first spice company having ISO 22000:2005 in

India.

Infrastructure

Ramdev Food Products Pvt. Ltd. has world class infrastructure to meet high standard

requirements of global market. State-of-the-art technology shines through the finest machinery

having cleaning and processing capacity of more than 60,000 kg. per day.
Packed to perfection under strict conditions of hygiene and quality. Each pack is subjected to

multiple checks before despatch.

Spread over a sprawling 37,000 sq. yard area, the plant sets the standards in best manufacturing

process, practice and capacity to match the expectations of the most discerning of buyers.

Specious factory premises houses one of the most sophisticated plants under ultra hygienic

conditions.
In-House Research &. Development Micro Laboratory, works in line with a standard set of

research methodologies adopted by research institutes of repute in India and abroad to carry out

analysis of various products.

We have a system of technical activities that measures the attributes and performance of a

process, against defined standards to verify that they meet the stated requirements for unmatched

quality. From procurement to processing to packing, stringent quality measures are taken by our

quality control experts, using the best of technology accepted worldwide. No wonder Ramdev

has been awarded an ISO 22000 certification.

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