Internet Advertisement - QUESTIONNAIRE

1) Gender
Male
Female

2) Age
15 – 20
21 – 25
Above 25

3) How often do you use internet?

Regularly
Very Often
Sometimes
Rarely
Never

4) Time Spent on Internet a day

Less than 1 hr
1 – 3 hrs
3 – 5 hrs
More than 5 hrs

5) Where do you mostly access the internet from?

Home
Cyber Café
CBM
Anywhere using a mobile phone

6) Which internet service you are using at home?

Dial up
DSL
Cable Net
World Call
PTCL

7) Do you notice advertisements while browsing?

Always
Sometimes
Never (Skip the Questionnaire)

8) Which type of advertisements you like the most?

 Plain Ads (non-interactive, banners)
Animated
Interactive ads
Video
None

9) Have you ever clicked on an advertisement?

Mostly
Sometimes
Never (Jump to Q. 13)

10) What are your feelings about internet advertising?

(The more you agree with a characteristic, the closer you should tick to that particular
characteristic)

Informative ___ ___ ___ ___ ___ Uninformative

Irritating ___ ___ ___ ___ ___ Helpful
Boring ___ ___ ___ ___ ___ Interesting

11) Have you ever shopped online?

Yes
No (Jump to Q. 14)

12) What did you buy?

Books
Clothes
Shoes
Gift Items
Others-Specify _______________

13) Why have you never clicked on an internet advertisement?

Lack of Interest
Lack of Time
Security Reasons
Others-Specify ____________

14) Why have you never shopped online?

Shipment Problem
Security Reasons
Do not have credit card
Others-Specify ____________

THANKYOU FOR YOUR TIME!!!

HAVE A NICE DAY