Location-Based

Services—Using Cisco
Location API

BRKDEV-1111

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2

© 2006, Cisco Systems, Inc. All rights reserved. 1

Presentation_ID.scr
 Agenda
ƒ Evolution to Mobility
ƒ SONA
ƒ Location APIs for Developer Partners
ƒ Vertical Solutions
ƒ Customer Successes
ƒ How to work with Cisco
ƒ Q&A

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 3

Customer Views on Business Mobility

Premier Global Financial World’s Third
Petrochemical Services Largest Retailer
Company Company
Rebecca Jacoby, CIO
Wayne Powell, Harvey Koeppel, CIO John Fisher, VP WW IT John Stewart, CSO
Chief Telecom Architect John D’Onofrio, CTO Operations and Architecture Manny Rivelo, SVP WW Field

“Connect securely to “The all wireless “Perpetual in-store “Your office

office applications branch office” inventory moves with you”
But Their Ability to Keep Their
over any network—
wired, Wi-Fi, 3G—
from anywhere”
“Telecommuting
from home”
management”

“High value customer

”Enterprise mobility means
being out on the road,

Business Moving 24/7 Without

“Smart refueling stations
that automatically
“Bank branch
in a phone”
identification and
location tracking”
being out of the office, in
transit, but still having
access to the productivity
identify trucks and “Contractor SOSI access tools that I have
Boundaries Is Common.
perform transaction”

“The all wireless refinery,

“The portable
branch office”
from personal smartphone”

“In-home real-time
in the office.”

“Simple rich collaboration

chemical plant and “High value customer customer quoting from home, hotel, branch
offshore platform” identification and real- and scheduling” office or airport”
time location tracking”

Enterprise Mobility Is Broad

Customers Confused About the Options and Integration Challenge
BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 4

© 2006, Cisco Systems, Inc. All rights reserved. 2

Presentation_ID.scr
 More Specifically, Mobility Is About Connecting
People with Other People, Places and Things

Insight Awareness

Collaboration

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 5

Cisco Business Mobility Solutions

Delivering Rich Business Experiences Anytime, Anywhere Across Any Network

Insight Collaboration Awareness

One Cisco
Enabling Unified
Bridging the
Business Communications
Physical World
Applications at Experience
With the
the Point Anytime,
Enterprise
of Need Anywhere,
Any Device

Intelligent Network Services Securely Extending the Value of

Your Application and IT Investment
WLAN Mesh Ethernet WiMAX Cellular
BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 6

© 2006, Cisco Systems, Inc. All rights reserved. 3

Presentation_ID.scr
 Cisco Business Mobility Solutions
Delivering Rich Business Experiences Anytime, Anywhere Across Any Network

Insight Collaboration Awareness

SecureOne Cisco
all IP Networks
Enabling Unified
Bridging the
Business Communications
Physical World
Applications at Experience
With the
the Point Anytime,
Intelligent Network Services Enterprise
of Need Anywhere,
Any Device

Devices and Applications

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 7

SONA and Mobility

SONA Framework
Collaboration
and Systems
Application

FIPS encryption Location Services

Security Services
Instant Unified Meeting
Layer

Plm Crm Erp

Collaboration
Layer

Business Messaging
IDS/IPS
Messaging Place
•Asset tracking
Applications Mobility Services
ApplicationsVideo
Hcm Procurement Scm NAC
Voice and IP Phone
Ipcc Delivery
•Inventory Mmgt.
Collaboration Services
Firewall/VPN
IdentityPlatforms
Middleware And Application Services •Enhanced Security
RF Firewall Wireless Client
Application Networking
Application Delivery Services
Application-oriented Networking
Management

Rogue AP •CCX Interoperability

Interactive
Services

Adaptive

Services

Virtualization of Interactive Services Functions

Voice And Allow
Layer

Flexibility in Their Usage, Centralized Management,

Infrastructure and
Collaboration Services

Infrastructure
Increase Network Resource Services
Services Utilization Efficiency
Compute Services

The Unified Wireless Guest Networking

Identity Services
Seamless roaming
Network delivers on the Contractor Access Advanced QoS
Infrastructure
Networked

SONA promise of
Virtualization of Critical Network Infrastructure
User defined access Enterprise Load Balacing
Layer

Places In The Network

Campus Branch Data Center
Edge
Wan/Man Teleworker
Functions to Address Network Availability, Scalability
to multi-service
integrating
and value andwith Higher Level
the Interaction
Server Storage Virtual
network Services
Clients Call Admission
Control
services into the network. Identity networking

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 8

© 2006, Cisco Systems, Inc. All rights reserved. 4

Presentation_ID.scr
 Location-Based Services Applications
Problems Areas Addressed:
ƒ Lack of visibility into the location of
valuable assets and key staff
ƒ Inefficient allocation and use of people
and equipment
ƒ Excessive cost of leasing and equipment
purchases to offset lost or stolen items
ƒ Unsatisfactory service resulting from long
wait times and wasted search times
ƒ Security issues linked to lack of insight
into the location and movement of goods
and people

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 9

APIs for Developers

Cisco Location Architecture 1.
2.
Where is it?
Where was it?
3. Did it move?
3rd party Integrated 4. Telemetry info
Applications: E911, Asset
Tracking, ERP, Workflow
Automation… 1. APs collect RSSI from
Browser Based 802.11 devices and tags
Remote Console
2. RSSI Location information
SO

for Cisco WCS

HT is aggregated by LWAPP
AP

TP Cisco Wireless
WCS Controllers
/X

S Location Appliance
ML

3. Information is sent to the

SOAP/XML Location Appliance for
computation
4. Location information is
visually displayed by
Cisco Wireless LAN Cisco WCS
Controller 5. Cisco WCS provides
immediate applications for
LW

P
P

AP RF capacity management,
AP

AP

LW location based security

LW

Access and asset visibility.

Point Access
Point 6. Rich location information
can be used by Location
Appliance API for
integration and display by
3rd party location based
applications

BRKDEV-1111
14669_05_2008_X1 Wi-Fi Handsets, clients, rogues
© 2008 Cisco Systems, Inc. All rights reserved.
Cisco Public and Wi-Fi Tags 10

© 2006, Cisco Systems, Inc. All rights reserved. 5

Presentation_ID.scr
 Features Accessible Using Location API
ƒ Real-time and historical tracking of network devices
ƒ Historical database can be up to 2 years of data depending on mobility
ƒ Tracked devices include all 802.11 devices such as clients, RFID Tags,
Rogue APs and Rogue clients
ƒ API provides rich set of data on tracked devices including location, client
identification information, ap information, tag information, telemetry and
status
ƒ API allows applications to query real-time location and register for
asynchronous location events for all tracked devices
ƒ Queries can be simple “provide location of device X” or complex
expressions such as “provide all devices matching X and Y attributes on
Floor Z or Floor ZZ at specific time W”
ƒ Event triggers include updates; movement/entry/exit based on distance,
floor, building; absence notification; telemetry notifications
ƒ Event notifications can be sent using SMTP, Syslog, SOAP or SNMP
BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 11

Location Applications

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 12

© 2006, Cisco Systems, Inc. All rights reserved. 6

Presentation_ID.scr
 Staff Management

CFO Patient Nurses/

Patient Patient Patient Patient Dialysis Physicians

Emergency
Room Room Room Room Equipment
Benefits

Room
1 2 3 4 Storage

Increased Efficiency x x x
Entrance

Faster Answer to Emergencies x x

Visitor’s Chemical
Lounge Products
Better Patient Services x Storage x

Nurse
Better Employee Experience Station x

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 13

Asset Management
CFO Patient Nurses/
Physicians
Patient Patient Patient Patient Dialysis
Emergency

Room Room Room Room Equipment

Room

1 2 3 4 Storage

Benefits
Maximize Equipment Utilization x

Entrance
Less Inventory

Visitor’s
Less Stolen or Lost Equipment
Lounge
! x

x Chemical
Products
Storage
Better Patient Services x x
Nurse
Station
Better Employee Experience x

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 14

© 2006, Cisco Systems, Inc. All rights reserved. 7

Presentation_ID.scr
 Process Management

CFO Patient Nurses/

Physicians
Patient Patient Patient Patient Dialysis

Emergency
Room Room Room Room Equipment

Room
1 2 3 4 Storage
1 3 5
Benefits 2 4

Increased Efficiency x x
Entrance
Better Patient Services x
Visitor’s Chemical
Lounge Experience
Better Employee Products x
Storage
Maximize Equipment Utilization xNurse
Station
Less Inventory x

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 15

Sensor Management
CFO Patient Nurses/
Physicians
Patient Patient Patient Patient Dialysis
Emergency

Room Room Room Room Equipment

Room

1 2 3 4 Storage

Benefits
Increased Patient care and
x x
Entrance Employees control

Ensure Good Conditioning

Visitor’s
of Chemical Products
Lounge
! x
Chemical
Products
x

Storage
Avoid Products Waste x
Nurse
Station
Provide Business Continuity x x

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 16

© 2006, Cisco Systems, Inc. All rights reserved. 8

Presentation_ID.scr
 Example of Deployment

Case Study: Bronson Healthcare

ƒ Problem: Lost time locating wheelchairs
and mobile diagnostic tools
ƒ Solution: Cisco Unified Wireless Business Case:
Network with location appliance; ƒ Asset tracking
Partner Wi-Fi asset tags ƒ Delivers a potential
ƒ Benefit: Decreased patient wait-time 55% 3 year ROI with
for wheel chairs, estimated monthly a payback period of
savings of $28,000 16 months*

Source: From a commissioned study conducted by Forrester Consulting on behalf of Cisco

“The Total Economic Impact of Deploying Mobility Services: Location, Voice, Guest
Access and Advanced Security”, April 2006
BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 17

Location in Manufacturing
Today’s Location Applications in Use Today
Services
Locate People Inventory Policy Based
or Equipment Tracking Enforcement
Find Rogue Devices

Just-In-Time Visionary Applications

Manufacturing
and Guest Access Presence Choke Point Tracking
Pallet X is on the line Vendors and Partners
Enhanced by
Location Services

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 18

© 2006, Cisco Systems, Inc. All rights reserved. 9

Presentation_ID.scr
 Awareness

Production 737, 747,

Lines 767, 777
ƒ Manage tools and kits Building 472M cubic
critical to assembly of Coverage feet
Meet air craft
Customer Lifts, cranes, jet engines,
Delivery plane fuselage parts

Commitments ƒ Faster production

schedules
ƒ Reduced duplication of
parts and tools

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 19

Location in Retail
Today’s Location Applications in Use Today
Services
Locate People Inventory Policy Based
or Equipment Tracking Enforcement
Find Rogue Devices

Device and Guest

Network Services Visionary Applications
Enhanced by Location-Based Vendor Access To
Location Services Device Information Restocking Information

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 20

© 2006, Cisco Systems, Inc. All rights reserved. 10

Presentation_ID.scr
 Location in Government
Today’s Location Applications in Use Today
Services
Locate People Inventory DoD
or Equipment Tracking Compliance
Find Rogue Devices

Security and
Network Visibility Visionary Applications
Enhanced by
Public Networks Automated City
Location Services Infrastructure Reporting
Location-based access

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 21

Location in Education
Today’s Location Applications in Use Today
Services
Locate People Inventory Wireless Policy
or Equipment Tracking Compliance
Find Rogue APs

Security and
Guest Network Visionary Applications
Services
Guest Networks Student Presence for
Enhanced by Location-based access Safety, Automated
privileges
Location Services Attendance

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 22

© 2006, Cisco Systems, Inc. All rights reserved. 11

Presentation_ID.scr
 Working with Cisco

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 23

Developers Key to Solution Development

Developer/Tech
Business Integrators Partners
Faster Business Business Processes and Applications,
Pace Accelerate the Industry Experts for Networks and
Revenues Flows Customized Deployments Tags/Devices

Smarter Ways of Doing

Business Create New
Opportunities

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 24

© 2006, Cisco Systems, Inc. All rights reserved. 12

Presentation_ID.scr
 Engaging with Cisco

ƒ Solutions Development—CMO/Business Unit

ƒ Vertical Marketing and Sales teams
ƒ Overlay Sales Specialists (PSS)
ƒ Theater Teams
ƒ BD Managers

ƒ Understand where your alignment points are and

Bottom increase sales
Line ƒ Business Development Manager can help
BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 25

Where Do I Start?
ƒ Developer goes to Developer Support Central on Cisco website:
http://www.cisco.com/go/developersupport/

ƒ Click on “Getting Started”

ƒ Click on “Developer Supported Products”
ƒ First time users: register and obtain CCO profile
ƒ Log in using CCO
ƒ Access to documentation, downloads under:
Solution Technology —“Voice and Location“
Click on “Location API”

ƒ If any problems with downloading API:

:: please email: ds-wnbu@cisco.com

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 26

© 2006, Cisco Systems, Inc. All rights reserved. 13

Presentation_ID.scr
 Q and A

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 27

Recommended Reading

ƒ Continue your Cisco Live

learning experience with further
reading from Cisco Press
ƒ Check the Recommended
Reading flyer for suggested
books

Available Onsite at the Cisco Company Store

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 28

© 2006, Cisco Systems, Inc. All rights reserved. 14

Presentation_ID.scr
 Complete Your Online
Session Evaluation
ƒ Give us your feedback and you could win fabulous prizes.
Don’t forget to activate
Winners announced daily.
your Cisco Live virtual
ƒ Receive 20 Passport points for each session evaluation you account for access to
complete. all session material
ƒ Complete your session evaluation online now (open a browser on-demand and return
through our wireless network to access our portal) or visit one for our live virtual event
of the Internet stations throughout the Convention Center. in October 2008.
ƒ Return Evaluation form at Registration Desk and Receive Gift Go to the Collaboration
ƒ Send Questions to: developerforum2008@cisco.com Zone in World of
ƒ Visit Website for Program Information and Presentations at: Solutions or visit
http://www.cisco.com/go/developers www.cisco-live.com.

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 29

BRKDEV-1111
14669_05_2008_X1 © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 30

© 2006, Cisco Systems, Inc. All rights reserved. 15

Presentation_ID.scr