GP - Retail Chain

Table of contents
Chapters Particulars Page No.

Executive Summary
Acknowledgment
Chapter – 1 Introduction to retail
Chapter – 2 Retail ready made

garment showrooms in
Ahmedabad
Chapter – 3 Pantaloons
Chapter – 4 West side
Chapter – 5 Allen Solly
Chapter – 6 Peter England
Chapter – 7 Arvind
Chapter – 8 Circle P
Chapter – 9 Jade Blue
Chapter – 10 Research methodology
Chapter – 11 Swot analysis
Chapter – 12 Findings Analysis and

Conclusion
Chapter – 13 Bibliography
Chapter – 14 Annexure
TYBBA/GP/2005-06/BPCBBA Page 1 of 166

Acknowledgment
This report would not have been successfully possible without the active support
of our Director, Prof S Chinnam Reddy, Prof. R.K. Prusty, other faculty
members.
We also thank the store owners who supported us for data collection. We are
gratefully thankful to our faculty guide Prof. Devang Patel who helped us
whenever we needed.
We also express thanks to all those who have directly or indirectly contributed to
the project.

Executive Summary
This report present a study on ready made branded retail showrooms for
Ahmedabad A primary survey the 50 respondents is also done.
An attempt is also compare the various stores on preset parameters.
The project will be useful for a marketer planning to enter kalol markets for sale
of ready made branded retail brands.
The project took approximately three months to complete the data collection was
based on primary survey web sites and personal visits to the retail store the
project is approximately 160 pages.
Data analysis and the presentation is in the form of graphs.
Majority of the customers surveyed are found to be satisfied with the retail
showrooms in Ahmedabad.
Non co operation of the store owners and convenience sampling were the major
limitations.

Chapter – 1
Introduction to retail
 The major types of retail ready made garments

 Co operate chains
 Voluntary chains
 Retail co or potation
 Consumer co operatives
 Franchise organization
 Merchandising conglomerate

Retailing includes all the activities involved in selling of goods or services to final
consumer for personal, non – business use. A retailer or retail store is any
business enterprise whose sales volumes come preliminary from retailing.
Any organization selling to final consumer where it is a manufacture, wholesaler

or retailer is doing retailing. It does not matter how the goods or service are sold
by person whether it is sold though mailing, telephone, vending machine or
internet or whether they are sold in a store, on the street, or from house of the
consumer.
Consumer today can purchase the cloths from verity of retile organization. There
are store retailers, non store retailers, and retail organization.
Although many retail stores are independently owned, an increasing numbers are
part of some form of corporate retailing. Corporate retail organization achieves
economies of scale, greater purchasing power, wider brands, more credit and
better trained employees.
THE REMARKBLE WORLD OF RETAIL

The very face of the Indian retailing industry. Special weekend discounts and
offices. World over, the retail segment has performed exceptionally since its
inception in the 20th century. Sample these facts:
· Retail is currently the biggest industry in the world with · · sales of $7.2 trillion
· Every 10th billionaire in the world is a retailer.

· 25 of the top 50 Fortune 500 companies are in retail.
The Indian retail story couldn't have been more different. India has approx 12
million retail stores, more than rest of the world put together. But the per capita
square feet area under retail is just 2 sq.ft or 0.2 sq. meters with fragmented
keerana stores being the predominant players. Retailing in India has remained in
the unorganized sector and largely untouched by corporate.
However, times are changing. With the GDP at an all time high and income
levels shooting through the roof, the average Indian consumer has never had it
so good. The propensity to consume has reached peaks that had never been
scaled before. Credit cards are flashed with disdain and shopping baskets are
getting bigger all the time. Here are some factors that indicate the potential of
retail in India:
· At 271 million, one of the largest consuming base in the · world, forming 27% of
the total population
· A high spending community below 45 years comprises
81 percent of the population
· A young population with 54% population below 25 years

· Increased literacy from 44% in 1965 to 70% in 2003
· Increase in workingwomen from 1.3 million in 1961 to
4.8 million in 1998
··Increase in media penetration to 38-million cable household and 80-million
TV household in 2001
Inspire of all the above factors organized retail stands at 2 per cent in India
compared to 85% in USA, 40% in Thailand, 55% in Malaysia and 20% in China.
Consultants have predicted that retail in India is in a take off stage and expect
the share of organized retail to jump from the current 2 per cent to 10 per cent by
2010. No wonder that consultants have estimated that by 2005, the retail
business would have absorbed 5 lakh employees directly.

The major types of retail ready made garments are
follows:
• corporate chains
A corporate chain means two or more outlets commonly owned and controlled,
employing control buying and merchandising and selling similar lines of
merchandise. Their size allows them to buy in large quantities at lower price, and
they can afford to hire corporate specialist to deal with pricing, promotion,
merchandising, inventory control and sales forecasting.
• voluntary chains
A wholesale sponsored group of independent retailers charged in bilk buying and
common merchandising.
• retail corporation
Independent retailers who set up a central buying organization and conduct joint
promotion.
• Consumer co operatives.
Consumer co operative means a retail organization owned by their customers. In
consumer co operative residents contribute money to open their own store, vote
on their polices, elect a group to manage it and receive paragon dividend.
• franchise organization
Contractual accusation between a franchiser and franchisees. Franchising has
been prominent in dozen of product and service areas.
• merchandising conglomerate
A free from of corporation that combines several diversified retailing lines and
forms under central ownership along with some integration of
distribution and management.
Here in this repent we are considering a retail organization with ready made
garment and day by day it is increasing likes anything it cries a wide variety of
product ranging from clothing, home furnishings goods etc. it facilitates the
shopping of normal consumer. People now need not have to go to different
places or shop’s or stores for their different requirement or need and why should
they go when they have the facility of retail organization, which has, clothing and
apparel.
As we know that retail organization carries wide varieties of product lines. People
get more and more brand choice, product choice etc. now there is no need to
compromise, if you do not like anything you have other choice at a time. It can be
also considered as a family shop. There are different department for men,
woman and kids so a whole family can purchase at one place only.

Chapter – 2
Retail ready made garment Showrooms

in Ahmedabad

The Gujarati people are said to be entrepreneur, the land of Gujarati is said to be
land of entrepreneur. There are plenty of entrepreneur of Gujarat who have
become legend today.
The retail ready made branded show rooms in Gujarat is increasing rapidly, from
to fore years though Gujarat was suffering from earthquake, drought, riots etc.
We have chosen Ahmedabad city for research from many cities of Gujarat that is
Surat, Baroda, Rajkot, etc. though Ahmedabad has faced problem like
earthquake, riots etc. than also it is towards growth. Our chief minister Narendra
Modi is trying very hard to pull the investments from foreign and other states of
India. He is trying to make Ahmedabad metro city that is 5th metro city of India.
As we know that Gujarat is a land for entrepreneur, cities in Gujarat that is

Ahmedabad, Surat, Baroda etc. are at developing stage. Therefore it would be
the right time to invest money in any of the city of Gujarat. Thus many big family
stores and multiplexes have started in last 2 to 3 years.
The standard of living is improving day by day in Ahmedabad. As we know

before 4 to 5 years we could see very few teenagers in western outlets,
especially girls.
As we also know number of Gujarati families stay in foreign countries. We know it

is very expressive to spend on garments in foreign country compare to India, so
many families specially occasion. Usually they use to go to Mumbai for
purchasing, but as the international flights started arriving to Ahmedabad the
market of Ahmedabad started growing therefore it is a great opportunity for retail
ready made garment show rooms of Gujarat especially of Ahmedabad.
Here in our report. We have considered a store a retail ready made garment.
Which carries a wide verities of product llano ranging from clothe to household
goods. Here we have assumed the retail organization, which have broadly 4 to 5
sections in their store for men, woman, kids and other accessories. In short
complete life style family show rooms which complete the circle of one family.
Here in Ahmedabad although many stores are independently owned but the
growth of chain stores are more. As we know the major type of retail organization
are chains, retail co operatives, franchise organization and merchandising
conglomerates.
Here in our report we have found consumer satisfaction and trends of retail
organization In Headband.
The first one is Pantaloons. It is situated near mithakhali 6; road Navrangpura

Ahmedabad. It is chain store type of ratio organization. Pantaloons ranks

amongst the top five retailers in India. It is a store of Pantaloons retail India
limited.
The second one is Westside. It is also a chain store type of retail organization
and situated near mix road, Navrangpura Ahmedabad. It is a unit of Trent ltd.
Basicall7y, a tata enterprise. Westside is arguably the fastest growing retail chain
in India.
The third one is Allen solly. It is also chain stores type of retail organization. It is
situated at C.G road, opp, Peter England show room, Ahmedabad, with its
association over 100 vendors across 130 Indians and international brands; Allen
solly is truly poised to import foreign clothing to Indian retailing in a distinct
manner.
The fourth one is Jade Blue. It is independently owned retail organization. It is

situated at C.G road parishima complex, near shreeje art Ahmedabad. It is
owned by Patel family. It is a popular store in Ahmedabad city.
The fifth one is Peter England. It is situated at C.G road, opp, Allen solly show
room, Ahmedabad. It is not an independent retail organization. It’s importing
foreign clothing for Indian retailing in distinct manner.
The sixth one is Circle P. it is situated near law garden of C.G road, opp, kenzer
showroom. It is an independent showroom.
The seventh is Arvind.it is situated at Income tax of Ashram road. It is owned by

Arvind mill’s a company it self only. It is independent show room.
There are more numbers of chains store is Ahmedabad, chain stores means
outlets that are owned and controlled in common hand have central buying and
merchandising and sell similar line of merchandise. They have many advantages
over independent store. Their size allows them to buy in large authority at lower
prices. They can offer to hire corporate level specialists to deal with Ares such as
pricing promotions merchandising inventory control and sales forecasting.
Where as independent stores. The story is different and simple. They have small
quantity at a higher rate: they can not hire only corporate level specialist.

Chapter – 3
Pantaloons
 Profile
 Vision
 Mission
 History
 Board of directors
 Management team
 Location
 Business & industries
 Group company
 Rewrite retail rules
 Green card
 Entertainment

Profile
Incorporated in October 1987, Pantaloons ranks amongst the top five
retailers in India….
Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12, 1987 as
Manz Wear Private Limited under the stewardship of Mr. Kishore Biyani. The
Company was converted into a public limited company on September 20, 1991
and on September 25, 1992 the name was changed to Pantaloon Fashions
(India) Limited and the same time it went public and today it has approximately
14,000 shareholders. It later changed its name to Pantaloon Retail (India) Limited
on 7th July 1999.
From a humble beginning in 1987, Pantaloon as today evolved as a leading

manufacturer-retailer in the country with 13 Pantaloon stores and 9
hypermarkets, 13 Food Bazaars and 1 central operational across the country. It
has been a remarkable journey for PRIL as it’s evolved from a manufacturing to a
completely integrated player controlling the entire value chain.

Vision
Pantaloon has been a pioneer in introducing the concept of mega retail stores in
India called 'Pantaloons' for the entire family. In an extremely price-sensitive
market like India, the Pantaloons chain of stores has been successful in
maintaining the equilibrium between quality and price.
 ........Products that offer real value for money
Through its chain of Pantaloon stores, the Company has brought to the Indian
masses an ambiance conductive for shopping, and offers customer tremendous
convenience to shop. In addition, the superstores also offer a varied range of
brands which encompass every aspect of modern dressing in India.
 .......Caters to the entire household
To complete the idea of a family store, besides garments, Pantaloons also retails
household items, home furnishings, books, infant necessities, toys, music,
fashion accessories, etc.
 .......Customer assistance par excellence
With Pantaloons, the company believes in providing assistance par excellence to

its customers, despite the stores being self-service stores. The company aims to
deliver value to the customers through various unique avenues.
 .......Providing service of customized suits within 48 hours
One of the services being tested presently by Pantaloons is unique customized,

tailoring for trousers, blazers and suits, delivered to the customer within 48 hours.
 ......No question asked exchange policy
Another highlight of the Pantaloons service is "No question asked" exchange

policy, which allows customers to exchange products within 30 days of buying
them, without giving any reason.
 .......Building long term relationships
To further enhance and build long-term-relationships with its customers,

Pantaloons offers membership of the "Privilege Club" to its select customers.
As Pantaloons moves into the era of Multi-brand and Multi-product retailing, it is
time for its privilege program to mature. In our constant effort to offer our
customers the best service, we are migrating to a new privilege card- the GREEN
CARD

Mission
"They share the vision and belief that by improving our performance
through innovative spirit and dedication, we shall serve our customers and
stakeholders satisfactorily.”
PRIL believes that unconventional and innovative thinking will be the key
ingredients to attain leadership in the emerging retail sector where the rules of
the game are still evolving. Whereas serving the customers satisfactorily is the
core focus, the company also believes in adequately rewarding its shareholders
though concerted efforts on reducing cost and improving profitability. To
implement the corporate mission, PRIL has penned a well thought of corporate
strategy and policy which will ensure rapid growth in the coming years. This
strategy can be best described in the following words

History
Incorporated in October 1987, Pantaloon is the fastest growing retail chain
in India.
Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12, 1987 as
Manz Wear Private Limited under the stewardship of Mr. Kishore Biyani. The
Company became a public limited company on September 20, 1991 and on
September 25, 1992 the name was changed to Pantaloon Fashions (India)
Limited. It was in 1992 that the company was listed on the bourses for the first
time. On 7th July 1999, the company became known in its current avatar,
Pantaloon Retail (India) Limited. Today, the company has approximately 13,000
shareholders and a market capitalization of over Rs. 550 cores
From its humble beginnings in 1987, Pantaloon has evolved into a leading
retailer in the country with 13 Pantaloon stores and 9 Big Bazaar discount
hypermarkets and
13 Food Bazaars operational across the country.

Board of directors
A professional and broad based board is managing the company that has
experience in the relevant fields of business making it a unique balance of
experience and knowledge
Other engagements/
Name (Age) Capacity
Directorships
Managing
Kishore Biyani (41) -
Director
Executive
Rakesh Biyani (30) -
Director
Executive
Gopikishan Biyani (57) -
Director
S. Doreswamy (65) Independent Other Directorships
Director Ex-CMD- Central Bank of
India, Kirlosker Electric Co.
Ltd., Essar Shipping Ltd,
Hindustan Motors Ltd, Jindal
Viyajnagar Ltd and Ceat Ltd.
Mr. Ved Prakash Arya Director–
Operations &
Chief
Operating
Officer
Shailesh Haribhakti Independent Deputy Managing Partner -
(45) Director Haribhakti & Co.,
Vice Chairman-Indian
Merchant Chamber
Director
GIC AMC Ltd., IDBI Capital
Market Service Ltd., Zenith
Computers Ltd.
Dr. Darlie O. Koshy Independent
Director of NID.
(45) Director
Anju Poddar Independent Director, NIFT Hyderabad
(52) Director Chapter
Mr. Anil Harish Director
Nominee
Bala Deshpande (36) Whole Time director Bill
Director CICI
Junction Payments Ltd
Venture

Management team
Qualification Previous
Name (Age) Designation
& Yrs of Experience assignments
CEO-Globus, H
& R Johnson,
Director- Asianet Satellite
M.B.A.(IIM,
VED PRAKASH Operations & Communications
Ahmedabad), ESSEC-
ARYA (35 yrs) Chief Operating Ltd., Hathway
France, BE 11 yrs
Officer Investment Ltd.
(Rajan Raheja
Group)
ITC
JMD - PFH MBA - Bond University Welcomgroup,
Investment Australia, Washington Berjaya Group of
SHISHIR BAIJAL
Advisory State University, Delhi Hotels
Company Ltd. University - Eco (13 yrs) (Malaysia), Inox
Lesiure Limited
President-Food
DAMODAR MALL PGDM,B.Tech(Mech.)
Business Hindustan Lever,
(42 yrs) (18 yrs)
Division.
Dodsal Corp Pvt
Ltd, The Trident
-Jaipur,Hotel
Inter-continental
Dip in Hotel
NARENDRA M President- Food -N.Delhi, The
Management (IHMCN),
MALHOTRA & Restaurant Leela
Mgnt Training -
(39 yrs) Business Kempeinski
IHA(Paris) (16 yrs)
-Mum,
Welcomgroup
Chola Sheraton
-Madras.
Indian Designs,
BINA Head- Pantaloon
MMS(Jamnalal Bajaj Weekender,
MIRCHANDANI Category
Inst., Mumbai) 22 yrs Global Clothing
(51 yrs) Management
Pvt Ltd.
H & R Johnson
(I) Ltd, KEC
International Ltd,
Head- Risk
KRISHAN KANT ACA - ICAI, ACS - ICSI, Universal Cans &
Management &
RATHI (43 yrs) Bcom - Raj. (20 yrs) Containers, Bihar
Finance
Alloys & Steels
Ltd., Macneil &
Mayor Ltd.

KUSH MEDHORA Head- New B.COM. (15 yrs) Trent Ltd
(38 yrs) Store Venture (Westside),
(Projects) Littlewoods,
Lovelock &Lewis,
Wipro, ITC
Agrotech, PWC
Crompton
Greaves, Polyset
Plastics Ltd., Add
BE (Production) - VJTI Pens, Blow Plast
Mr. MAHESH J
Head - Furniture MMS - SP Jain Institute Ergonomics, VIP
SHAH (36 yrs)
of Mgmt, Mumbai Industries,
Damro Exports,
Nilkamal Plastics
Ltd.
MAYUR Head- Coca Cola India,
PGDM - IIM (Ahbad),
TOSHNIWAL Operations Asian Paints
B.Tech - IT (12 yrs)
(37 yrs) (North Zone) (India) Ltd.
Rare Enterprises,
Trisys Comm. (P)
Head - ACA - ICAI, CWA -
PRASHANT Ltd, United Credit
Knowledge ICWAI, Bcom - Cal. (13
DESAI (33 yrs) Securities
Office yrs)
Ltd,C.K. Kothary
& Co.
Dr. RAKESH Head- B.Sc, B.Text, PhD Grasim
MITTAL Manufacturing Industries,
Mafatlal,
Morarjee Mills
Ltd.
Head-
SADASHIV PGDBM, BE (Elec) 11 Hindustan Lever
Operations
NAYAK (34 yrs) yrs Ltd, Asian Paints,
(West Zone)
Taj Group, ANZ
- Institute of Grindlays, DHL
SANJAY JOG (45 Head - Human Management Worldwide
yrs) Resources Development & Express, Bharti
Research Telecom, RPG
Retail
SANJAY KABRA Head- Property CA, Bcom 12 yrs E-city
(46 yrs) Division Entertainment (I)
PVt Ltd. (ECEL),
Excel Glasses
Ltd, Aaren
advertising Pvt

Ltd.,
SANJEEV Head- Marketing M.B.A. , B. Tech, Balsara Home
AGRAWAL IIM, Lucknow 16 yrs Products, Modi
(38 yrs) Revlon, Procter
& Gamble,
Godrej Soaps,
Hindustan
Lever,.
Mr. VINOD BAJAJ Head - Food B.Sc Saga
(54 yrs) Bazaar (32) yrs Department
Store, Nanz
Supermarket,
Benaras IGA
Supermarket, Al
Futtaim Trading,
Dubai, Tractel
Group
Hindustan
Petroleum
Corporation Ltd.,
Voltas Limited,
Head - Home B Tech (M) - IIT, Bhu Wipro
MR. VINAY UPTA
Furnishing MMS - Sydenham Corporation,
(42)
Stores College of Management Shoppers Stop,
International
Franchise LLC,
Hakoba Group,
Welspun India
Mr. M VISHNU Head-
PRASAD Operations M.B.A., 18 yrs Arvind Mills Ltd.
(43 yrs) (South)
Chief - New
ANAND JADHAV
Business M.B.A., IIM, Lucknow 11 Globus, Shopper
UTTAMRAO
Development yrs Stop, FCB ULKA
(33 yrs)
(Big Bazaar)
CHANDRA Chief- Corporate CA , CS 14 yrs Donear
PRAKASH Planning Synthetics Ltd,
TOSHNIWAL Orient Vegetexpo
(38 yrs) Ltd., Control Print
India Ltd.
Dodsal,
CHINAR Chief-
MBA & MS (USA), BE Hindustan Levers
DESHPANDE (36 Information
14 yrs Ltd., William M
yrs) Officer
Mercer, USA

Gokaldas
Images, Pearl
Chief- Big
B.COM. 19 yrs Global Group,
HANS UDESHI Bazaar -
BLR Knits, Little
(42 yrs) General
Woods
Merchandise
International,
DCM
Inox,Reliance
Web stores,
Chief - New
JAYDEEP Indya.com, BBC
Business M.B.A. (Jamnalal Bajaj
SHETTY J. world wide India
Lifestyle Inst., Mumbai) 3 yrs
(36 yrs) limited, Shoppers
Retailing
Stop, Bennett,
Coleman & co. ,
KRISHNA Weekender,
Fashion Design (NIFT)
THINGBAIJAM (34 Chief - Design Hyderabad
9 yrs
yrs) Apparels
Niryat Sam
Chief- Big
RAJAN Apparel, M/s
Bazaar Category
MALHOTRA M.B.A 13 yrs Design
Management
(35 yrs) Connection, M/s
(Apparels)
Raymonds ltd.,
Globus Stores P
Ltd, Rathi R & S
Chief- Supply
RAJESH BIRLA Services P Ltd,
Chain CA, CWA, CS (11 yrs)
(33 YRS) Bhagat Impex P
Management
Ltd, KEC
International Ltd..
SHIRAJ DEJ Chief- Corporate CA, CS 23 yrs Lornamead
(48 yrs) Finance & Cosmetics P Ltd,
Company Adam Comsof
Secretary Ltd (ACL), SMZS
Chem. Ltd,
Masira Intl Com
Ltd, UAE, Pragati
Holdings Ltd,
Bombay
Footwear P Ltd

Location
 PANTALOONS AHMEDABAD
Location : Pantaloons-Ahmedabad
Abhijit III, Netaji Road, Near Law
Address Garden,
Ahmedabad.
Pin Code : 380 003
: (079) 26425221/ 26470048 /
S Contact Nos.
8010048
Fax No : (079) 6425225
Email id : ahmedabad.pt@pantaloon.com
Contact : Mehul Vaghela
Store Opening
: 24. May 2000
Date
Retail Space : 27,500

Retail format of pantaloons
• Pantaloon: Fashion by Pantaloon
Pantaloon is the company's departmental store and part of life style retail format.
In fact, PRIL took its very initial steps in the retail journey by setting up the first
Pantaloon store in Kolkata in 1997. In a short time Pantaloon has been able to
carve a special place for it self in the hearts and minds of the asp rational Indian
customers. The company has depth of offering for both men and women at
affordable prices. A striking characteristic of Pantaloon has been the strength of
its private label programmed. John Miller, Ajile. Scottsvile, Lombard, Annabelle
are some of the successful brands created by the company. With 13 stores
across the country and an ever-increasing stable of private brands, Pantaloon -
in the coming years is poised to become a leading fashion trendsetter.
• Big Bazaar: Is se sasta aur acha kahin nahin
Big bazaar is the company’s foray into the world of hypermarket discount stores,
the first of its kind in India. Price and the wide array of products are the USP’s in
Big Bazaar. Close to two lakh products are available under one roof at prices
lower by 2 to 60 per cent over the corresponding market prices. The high quality
of service, good ambience, implicit guarantees and continuous discount
programmers have helped in changing the face of the Indian retailing industry. A
leading foreign broking house compared the rush at Big Bazaar to that of a local
suburban train.
• Food Bazaar – Wholesale prices
Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and
International supermarket atmosphere with the objective of giving the customer
all the advantages of Quality, Range and Price associated with large format
stores and also the comfort to See, Touch and Feel the products. The company
has recently launched an aggressive private label programmer with its own
brands of tea, salt, spices, pulses, jams, ketchups etc. With unbeatable prices
and vast variety (there are 42 varieties of rice on sale); Food Bazaar has proved
to be a hit with customers all over the country.
• Central Mall - Shop, Eat, Celebrate.
Located in the heart of the city, Central are five floors of customer fantasy. From
the basic to the extravagant, from home furnishings to groceries, from apparel to
white goods, from ATM’s to restaurants……………. And many more all under
one roof!
Central will provide customers the opportunity of choosing from amongst the best
brands in apparel, toys, books, music, sports, lifestyle accessories and more.

With more than 300 brands and floors dedicated for women, men, youth and
home, Central aims to provide customers with an array of options never seen
before.
Tired of shopping? Restaurants and food courts are just a floor away. Need a
manicure, please step into the beauty parlor.
Looking for an evening out? A pub and a nightclub await you.
Central in a nutshell is a one-stop destination for shopping, eating and chilling
out.
The flagship of the Pantaloon Knowledge Group, PRIL is the fastest growing
retail chain in India. A spread over two retail format, lifestyle and value, the
company has over 50 stores across the country occupying more than 1.5 million
square feet. PRIL straddles four different retail categories comprising of
Pantaloons (high fashion departmental store), Big Bazaar (discount
hypermarket), Food Bazaar (food & grocery store) & Central (seamless mall).
The company currently has a turnover in excess of Rs. 650 cores and is on a
fast track growth plan. With more established retail categories than any other
existing player in the domestic market, PRIL expects to double the existing retail
space and the number of stores by June 2006. In the coming years, the objective
of the company is to be the preferred retailer across income segments,
geographies and product groups. The company is committed to increasing the
consumption of value add products in an enjoyable environment at the best
possible prices.
This course will provide dynamic young people the opportunity to work with
India’s premier retail organization, in a management role. At Pantaloon, we are
totally committed to our employees. We select them for their talent, abilities and
commitment, and then provide them with opportunities to unleash their potential.
We invite you to explore opportunities with Pantaloon and assure you a most
challenging and rewarding career.

Business & industries
• Pantaloon: Fashion by Pantaloon
Pantaloon is the company's departmental store and part of life style retail format.
In fact, PRIL took its very initial steps in the retail journey by setting up the first
Pantaloon store in Kolkata in 1997. In a short time Pantaloon has been able to
carve a special place for it self in the hearts and minds of the asp rational Indian
customers. The company has depth of offering for both men and women at
affordable prices. A striking characteristic of Pantaloon has been the strength of
its private label programmer. John Miller, Ajile, Scottsvile, Lombard, Annabelle,
Rig & Bare are some of the successful brands created by the company. With 12
stores across the country and an ever-increasing stable of private brands,
Pantaloon - in the coming years is poised to become a leading fashion
trendsetter.
• Big Bazaar: Is se sasta aur acha kahin nahin
Big bazaar is the company’s foray into the world of hypermarket discount stores,
the first of its kind in India. Price and the wide array of products are the USP’s in
Big Bazaar. Close to two lakh products are available under one roof at prices
lower by 2 to 60 per cent over the corresponding market prices. The high quality
of service, good ambience, implicit guarantees and continuous discount
programmers have helped in changing the face of the Indian retailing industry. A
leading foreign broking house compared the rush at Big Bazaar to that of a local
suburban big bazaar is the company’s foray into the world of hypermarket
discount stores, the first of its kind in India. Price and the wide array of products
are the USP’s in Big Bazaar. Close to two lakh products are available under one
roof at prices lower by 2 to 60 per cent over the corresponding market prices.
The high quality of service, good ambience, implicit guarantees and continuous
discount programmers have helped in changing the face of the Indian retailing
industry. A leading foreign broking house compared the rush at Big Bazaar to
that of a local suburban big bazaar is the company’s foray into the world of
hypermarket discount stores, the first of its kind in India. Price and the wide array
of products are the USP’s in Big Bazaar. Close to two lakh products are available
under one roof at prices lower by 2 to 60 per cent over the corresponding market
prices. The high quality of service, good ambience, implicit guarantees and
continuous discount programmers have helped in changing the face of the Indian
retailing industry. A leading foreign broking house compared the rush at Big
Bazaar to that of a local suburban train.
• Food Bazaar – Wholesale prices
Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and
International supermarket atmosphere with the objective of giving the customer
all the advantages of Quality, Range and Price associated with large format

stores and also the comfort to See, Touch and Feel the products. The company
has recently launched an aggressive private label programmer with its own
brands of tea, salt, spices, pulses, jams, ketchups etc. With unbeatable prices
and vast variety, Food Bazaar has proved to be a hit with customers all over the
country.
• Welcome to Central, a world of pure indulgence.
Central represents the company’s foray into seamless malls formats. Located in
the heart of a city, Central is a customer’s fantasy. From the basic to the
extravagant, from home furnishings to groceries, from apparel to white goods,
from ATM’s to restaurants, from beauty parlors to pubs and many more all under
one roof! Central will provide customers the opportunity of choosing from
amongst the best brands in apparel, toys, books, music, sports, lifestyle
accessories and more. With more than 300 brands and floors dedicated for
women, men, youth and home, Central aims to provide customers with an array
of options never seen before.
Central in a nutshell is a one-stop destination for shopping, eating and chilling out
.At present there are 2 Central’s, one each located in Bangalore and Hyderabad,
with the third mall opening very soon.

Group Companies
• Pantaloons Industries Limited (PIL)
The company manufactures and markets blended yarn fabrics for suiting and
trousers under the brand name "Pantaloons Expression". The company supplies
fabrics to Pantaloon Retail and other ready-made garment manufacturers and
assists in creating and producing innovative blends and designs.
• Pantaloon Retail Technologies Limited (PRTL)
Operating out of its 3000 square feet development centre near SEEPZ in
Mumbai, PRTL was set up in November, 1999 to provide Retail Application
Software to the Retailing Industry. The Company is working towards developing
state-of-the-art retail solution products and leverages its position in the industry.
• PFH Entertainment Limited
Incorporated in 1996, this media entertainment outfit of the group was into
Advertising, marketing and Promotional needs of the group companies and also
offered a comprehensive range of services like sports marketing and
management, Product packaging, visual merchandising, Event management,
contest etc.
In 1999, PFHEL forayed into film production, marking the first successful
corporate and bollywood tie up. After 'Na Tum Jaano Na Hum' it also released
"Chura Liya Hai Tumne" on March 21, 2003.

Rewrite retail rules
• Seamlessly integrate businesses
By seamlessly integrating business and disintermediation PRIL has a competitive

advantage over other retailers in the company. Managing the value chain from
retailing to manufacturing of apparels, which helps it to deliver value tothe
customer, contain costs and reduce time-to-market Significantly. By capturing the
value added at each level that company has also been able to capture maximum
value for its shareholders.
• Substantial Value Addition
• Blending Strategies
To targeting higher share in customer shopping basket the Company has
adopted blending strategies. By entering into multiple formats - departmental
stores and hypermarkets – PRIL has effectively blended the multiple strategies
and thereby has been successful in addressing a high Share of the customer’s
basket. Increase in this share has been primarily on Account of entering new
product categories.
• ‘Family focuses rather than ‘individual focuses

PRIL strategy is to target family as its customer rather than individual. With
Indian audience having social ethics and culture deeply rooted in them
addressing the family pulls more customers into the store. Moreover, it ensures
repeat purchases. This strategy of the company is reflected in all its
communications and product offerings.
• Paradigm shift in ‘rapid roll-out’

The company has aggressive grow plan to achieve scale of economy and take
leadership position in this evolving industry. PRIL’s ability to evolve from smaller
format into large format retail stores is well proven. With aggressive growth plans
the company has identify many locations across the company to roll out stores in
the future. The company plans to increase the retail space under control from
2.00 Lac in FY0102 to more than 1 million square feet over the next 3 years to
emerge as a ‘Godzilla’ of the Indian retail industry.
Though unconventional in redefining the ways of doing business, PRIL has never
sacrificed on its core values. It believes in retain its core values while redefining
the business rules.
• Retain Values
Will the company has ambitious growth plan, it want to retain its values. The
company believes in the following value and these will be the foundation on
which any strategy of growth opportunities will be capitalized.
• Indian-ness
The core value of company is INDIAN-NESS. We believe in ourselves. The
company is developing Indian model of retailing being India is unique country
and the Indian customers have unique culture and value systems that’s why
company’s is targeting family as customer rather then Individual, offers products
of Indian taste, combination of own category and shop-in-shop category to offer
to customer and having mix of big retailer partnering with small time shop keeper.
• Dedication
The company is dedicated to customer satisfaction that why it has no question
asked exchange policy, offering product which customer need or demand,
follows inverse pyramid structure of organization where Board of Directors is at
bottom and customer service executive is on the top.
• Leadership
The company wants to be leader and not a follower. The company has taken
initiatives and taken leadership position in retailing by launching multiple formats
of retailing and targeting all segments of society.
• Self Development
The company is on the continuous process of self-development by sincere and
hard work towards understanding customers, markets and products. The
Company has moved over times from apparel manufacturing to distribution to
franchisee retailing to departmental format retailing to hypermarket format of
retailing. The companies are on the path of continuous learning and implement
learning’s.
• Respect

The company has respect for every individual whomsoever it may be that’s why
even employees been considered as internal customer, Suppliers/Vendors are
being treated as partners in progress and company believes in relationships to
delivery value to customers rather business transactions/deals.
• Introspection
Introspection is the key corporate value. The company has passed through the
strategic points of inflection in the short life spun so far and came out well at all
the times. The company is a living organization and always looks to itself first
then others. The introspection has helped the company to move over times, from
smaller format to big & multiple formats of retailing to target all sections of
society.
• INDIA’S FIRST SEAMLESS MALL CHAIN

Central is an initiative of the Pantaloons Knowledge Group. Pantaloon Retail
(India) Limited is the largest retailer in India today operating multiple? Formats
like Pantaloons - The Family Store, Big Bazaar - The Discount Hypermarket &
Food Bazaar – Food & Grocery Super Market. The annual turnover as at
30/06/04 stood at Rs. 660 cores. Pantaloons Knowledge Group currently has
more than a million square feet space in operation. The company is in an
expansion mode and expects to reach 3 million square feet of space by the end
of 2005. Welcome to Central...!!
• Welcome to a world of pure indulgence.

Located in the heart of the city, Central are five floors of customer fantasy. From
the basic to the extravagant, from home furnishings to groceries, from apparel to
white goods, from ATM’s to restaurants……………. And many more all under
one roof! Central will provide customers the opportunity of choosing from
amongst the best brands in apparel, toys, books, music, sports, lifestyle
accessories and more. With more than 300 brands and floors dedicated for
women, men, youth and home, Central aims to provide customers with an array
of options never seen before. Tired of shopping? Restaurants and food courts
are just a floor away. Need a manicure, please step into the beauty par lour.
Looking for an evening out? A pub and a nightclub await you. Central in a
nutshell is a one-stop destination for shopping, eating and chilling out.
NON STOP SHOPPING.....NON STOP CONVENIENCE
The Mall design does away with in-between walls and offers a seamless
shopping experience, an internationally proven retail format. You will find some of
the most prestigious global and national brands in men’s wear, women’s wear,
kids wear, home segment, accessories etc rubbing shoulders with each other.

Green card- a brief by the MD Kishore Biyani
Dear green card holder,
It gives me great pleasure to welcome and usher customer into the pantaloons
green card family fold. Customer’s green card is their passport to a whole new
world of exclusive benefits and privileges.
Customer green card is their family’s calling card to special and exclusive service
at any of our pantaloons stores spread across the country.
This guide explains in detail everything customer needs to know about their
pantaloons green card. If customer have any queries or suggestions, please get
in touch with their nearest green service desk or write to green card team,
marketing dept, pantaloon retail (India) Ltd, knowledge house, shyam nagar, off
jogeshwari – vikhroli link road, jogeshwari (east), Mumbai – 400060 ot email us
at greenservice@pantaloon.com
Go ahead… discover the joys of a unique new experience called green card
shopping.
Warm regards
Kishore Biyani
Managing director.
 How the green card works?

For every Rs. 50 you spend at any pantaloons store, you get one green point.
The privileges you get on your green card depend on the number of green points
you earn.
 One stat
Enjoy one star privilege while you notch unto 399 green points in a year.
 Three star
400 or more additional green points in a year entitle you to three star statuses
with enhanced privileges.
 Five star
You reach the haloed five star statuses when you notch 800 or more additional
green points, from the day of upgrade/renewal to three star statuses.
 The privileges you get to enjoy at each level
Privileges One star Three star Five star

Green points 1 point for Rs. 50 1 point for Rs. 40 1 point for rs.25
Green bonus No Yes Yes
Exclusive green Yes Yes Yes

card shopping
day
Add on card for 1 add on card 2 add on cards 3 add on cards
family members free free free
Green promotions Yes Yes Yes
Green offers Yes Yes Yes
Green drop No Yes Yes
Green exchanges Unto 60 days Unto 90 days Up to 90 days
Green service Yes Yes Yes
desk
Green news Yes Yes Yes
Green channel No Yes Yes
Additional ad on Rs. 100 per card Rs. 100 per card Free
cards (max 3
cards)
 More about the green card more value for customer
 Green points
Customer can earn green points for all the shopping at pantaloons. Green points
can be redeemed for green vouchers of the same value. Three star green card
holders receive an additional 25% as bonus green points (i.e. rs.40 will earn 1
green pot) and five star green card holders receive an additional 100% as bonus
green points (i.e. Rs. 25 will earn 1 green point). To earn green points, customer
will need to produce your green card every time customers make a purchase at
pantaloons.
 Green add on cards

Customer green card benefits can now be shared with members of their family.
Apply for an add on card today. Green points collected by their family will get
credited to their account. Together, customers upgrade their green card status in
no time. Unto 3 add on cards can be issued. A service fee of Rs. 100 will be
charged for each ad on card.
 Green hours
These are special hours exclusively reserved for customer for promotions and
festive shopping. Green hours also entitle customer to fabulous offers at select
pantaloons stores from time to time.
 Green channel
Our special billing counter is open only to three star and five star green card
holders. Now you no longer need to wait in a queue to pay your bill.
 Green offers & promotions

These will be offered to customer on a regular basis. Just present their green
card and claim the special offers and promotions. At times, offers open to all
customers will be spiced up further for green card holders.
 Green exchange
Relax! Now customer can exchange their products within 60 days of purchase
(90 days for three star and five star green card holders).
 Green drop
Their busy schedule may not permit customer to collect their alterations or
purchases. Just ask for the green drop service and purchases will be home
delivered to customer.
 Green service desk

For all their queries, information and services, contact the green service desk at
select pantaloon and stores.
 Redemption of green points

Once their have collected a minimum of 100 green points, they can redeem
these points for equal value of green vouchers. Thus, 100 green points can be
redeemed for green vouchers worth Rs. 100. A minimum of 50 green points must
be redeemed. Further redemption is possible in multiples of 10 points. Only the
primary card members can redeem green points. Add on card members can also
redeem points. If the primary member has signed the redemption request form.
 Green vouchers
Green vouchers can be exchanged for select merchandise at any pantaloons
store. Green vouchers may not be used in conjunction with any other offer.
Customer will not earn green points for purchases made by green vouchers.
 Green statement
All green card members can check their balance points online at
www.pantaloons.com For three and five star members, a green statement will be
mailed to customer every 6 months. The green statement will include all their
green transactions chain. If they find any discrepancy in their green statement,
contact the green service desk. Or mail the statement corrections request form
with their original transactions receipts.
 Upgrade to three star or five star level

Their green card status will be automatically upgraded to the new level once they
have collected the required green points. A new green card will be sent to them
within 2 weeks.
 Renewal. Of green card

Their green card is valid for a period of 1 year. One star card will automatically be
renewed at the end of 1 year, if during the year they have collected 200 or more

green points. Else, if they are points are between 100 – 199 they will have to visit
the store green service desk within three months of expiry date, and get 50
points deducted to renew membership. One star card with less than 100 points
will not get renewed.
Three star green card will be renewed with three star privileges if they have
collected 400 or more additional points in one year. Similarly five star green
cards will be renewed with five star privileges if they have collected 1,200 or
more additional points in a year. If the green points number less than 1,200, the
green card will be renewed with three star privileges.
 Taking care of your green card

Their green card has a magnetic strip on the back. This contains vital information
about them and their green card account. Please keep the green card away from
strong magnetic fields, water and fire, exposure to these may damage it,
necessitating replacement.
 Lost / damaged card

If they have lost / damage their card please approach the green service desk. A
replacement card will be couriered to them on filling up a lost/ damaged card
replacement application form. Replacement fees of Rs. 100 will be charged

Entertainment
Entertainment is an integral part of life and at central we have gone the extra mile
to provide just that. Facilities include a Banquet hall, a fine dining restaurant, an
open – air party terrace, an open theatre for performing artists and a gallery for
art and handicraft
Services
A pantaloon thinks the most important thing about Central is you - the customer.
Everything has been tailored made, keeping this in mind. From our Royalty Card
to exclusive offers and special events to in-store restaurants where we will serve
you tasty dishes.
Celebration
Celebration is a full gift services, which gives you the opportunity to make an
occasion special in every way. Make Valentine’s Day memorable for some one
special, celebrate your anniversary like you never have, give your child a
birthday he can remember.
During its evolution the company achieved various milestone and demonstrated
innovativeness and leadership by pioneering concepts that has now become
industry standards. Some of the major milestone achieved by the company in its
life span of 14 years is enumerated below:
Pantaloon: Evolution Curve
Pantaloon: Evolution Curve

Chapter – 4
Westside
 About Westside
 Store location
 Collection

About Westside
High quality latest in style products, international shopping experience, and value
for money pricing that’s what you get at Trent. Ltd’ Westside stores. Starting with
one store at Bangalore in April ’98, Westside is already a part of the city’s
landscape in Mumbai, Hyderabad, Pune and Chennai. Westside is arguably the
fastest growing retail chain in India.
In a crowded market, Westside is one of a kind with its own brand of

merchandise, which is both trendy and individualistic. Everything you find at
Westside is exclusively designed for Westside. The range is changed frequently
(there are new introductions every week). Every time you visit you are likely to
find something different. Boasting of a variety of designs and styles. The
merchandise at the Westside store are an exciting mix with a range extending
from stylized clothes and accessories for men, women and children to well
coordinated table lines, artefacts, home accessories and furnishings. Ass to it the
plush interiors, sprawling space, prime locations, a lovely coffee shop, café west
by taj and ever helpful personnel and you have the ultimate in retail ambience. It
is shopping experience redefined. Westside store have the following departments
menswear. Woman’s wear, lingerie, kid swear, household accessories,
cosmetics, perfumes and other accessories. Each of wayside’s departments
offers a complete range.
For women there are western casual, western formals and very classy ethic wear
a look unique of Westside. In western wear again the range has great depth
spanning from basic lines to very trendy casual wear. Unlike a lot of stores, the
rang at Westside caters a wide age group and takes into the account the
diff3ering tastes and requirements. The rang does not end with clothes but
extends right into accessories. The store has a great range of handbags,
jewellery, scarves and other accessories. Kids also have huge range to select
from catering to a wide age band starting from infants to early teens the
garments sport a look that is hip trendy and very international. In menswear the
range extends from formal to casual to sporty also there is wide price range
starting from value and extending into premium.
The household section is open of the most contemporary around every item here
is exclusive and unique. The merchandise is well co ordinate and a customer can
mix and matches and put in together their way. The rang is extensive starting
from colourful towels and bathroom sets to bed linen and crockery down to brick
a bract for the household. There is also a wonderful gift section with the trendiest
of collection. The Westside stores are open on 365 days. Most of the stores offer
exclusive parking. So shopping becomes that much more convenient. So the

next time you want to feel really good about shopping striking that frin balance
between style and price, you know where to head! Westside the affordable
fashion store has the latest designs and styles for men, women and children.
Store location
 Westside - Ahmedabad
Abhijeet-V, Opp. Mayor's Bungalow,
Near Law Garden,
Mithakhali, Ellis bridge,
Ahmedabad - 380006
Tel: 079-5561 0190 / 92
Email: westside12@trent-tata.com
 Westside - Vadodara
Monalisa Centrum
off Race Course Road,
Next to INOX Multiplex,
Vadodara - 390 007
Tel: 0265-5523101-02.
 Westside - Mumbai - Andheri

Super Mall, Raheja Classic Complex,
Oshiwara, Andheri Link Rd,
Andheri (w),
Mumbai - 400058

Tel: 022-55021345
 Westside - Mumbai - Mulund

R-Mall,
L.B.S Marg,
Mulund (West),
Mumbai-400080
Tel: 022-5555 4281/82
 Westside - Mumbai - Army & Navy

Army and Navy Bldg,
Ground floor, Kala Ghoda,
148, Mahatma Gandhi Rd,
Mumbai-400001
Tel: 022-5636 0500
 Westside - Mumbai - Hughes Road

39, N S Patkar Marg,
Mumbai - 400007
Tel: 022 - 2384 1729 / 30
E mail - westside4@trent-tata.com

 Westside - Indore
17, Race Course Rd,
Indore- 452003
Tel: 0731-2432206
 Westside - Bangalore - Commercial Street

77, Commercial Street, (Opp. Police Station),
Bangalore - 560001
Tel: 080 - 25550861
 Westside - Bangalore - Koramangla

The Forum, 21 Hosur Road, Koramangla,
Bangalore- 560029
Tel: 080 - 56670121 / 0122

 Westside - Bangalore
Garuda Mall, C.T.S. 15, Magrath Road,
Opp. Karnataka Police Hockey Ground,
Bangalore- 560025
Tel: 080 - 5664123-31
 Westside - Chennai
G-50, Spencer Plaza, Phase II, 769 Anna Salai,
Chennai - 600002
Tel: 044 - 2849 0573
 Westside - Delhi - Karol Bagh

15 A, 34/35, Ajmal Khan Road,
Karol Bagh, New Delhi - 110008
Tel: 011 - 25729760/1
 Westside - New Delhi - Lajpat Nagar

A-15, Feroze Gandhi Marg,
Alankar Cinema Building,
Lajpat Nagar III, New Delhi - 110024

Tel: 011 - 2983 2158/ 59/ 60
 Westside - Noida
Centrestage Mall,
L-1, Sector 18,
Noida,
U.P. - 201301
Tel: 0120 - 251 7761
 Westside - Hyderabad
Khan Latif Khan Estate, Muncipal No. 5-8-62, Fateh Maidan Road,
Hyderabad - 500001
Tel: 040 - 5566 6000

Collection
• MENS WEAR
Men's PC formal shirts for Rs. 399 a piece. Men's jeans are available for Rs.
499. Men's cotton rich polos are available for as little as Rs. 249 and a pack of 3
Polo Shirts costs only Rs. 599. A pack of 3 briefs costs Rs. 115. Men's socks
cost Rs. 39 a pair.
 FORMAL WEAR
 TIES
 Arrow
Extremely experimental. Ready to take risks. Well turned out by design and not
by chance. Ready to expedient with fabrics, colors, cuts and styles. Arrow is
ready for the new age male.
 Zodiac
Ties in fashionable textures and designs on definitive colors. For the business
wardrobe that exudes power in a contemporary style.
 Austin Reed
Superb British style for the discerning corporate you. Augmenting your drive and
ambition with sartorial brilliance and premium taste.

 SUIT
 Van Heusen
For the fiercely ambitious, seemingly invincible corporate star - the Van Heusen
man. Premium suits from the first choice in corporate clothing.
 Raymond
The starting point to looking good - getting clothes cut immaculately from the
finest quality fabrics. The choice of colures, the weaves of fabrics and above all
the selection of styles go to make that look special and appropriate for every
occasion.
 Givo
The true Italian fit to a perfectly crafted suit. In fabrics like polywool, polyblends,
rayon blend and viscose blend.
 Retro Lounge
Retro Lounge is a blend of golden nostalgic moments with the new age culture of
lounge...This season capture the essence of relaxed comfort clothing through
variegated stripes, monochrome checks, polymeric, cords & dobbins. Get ready
for mood clothing for the neo-age.
 SHIRTS
 The Manhattan Collection from Stop

Get inspired by a line of finely crafted shirts with crisp cuts on diagonal bias, in
textured fabrics that assure both comfort & convenience.
 Arrow
Stori has introduced trousers and shirts in colours like Cool blue, Crocus green,
Butter yellow and Burnt orange
 Indian Terrain
Classics for the sartorial needs of the upwardly mobile. In a variety of weaves,
counts, constructions and designs. International in fabric quality, fit styling, trims,
washes and packaging.

 TROUSERS
 Allen Solly
Crafted from pure style. In wider, cleaner, relaxed cottons and cotton blends.
Colored in a wide range from khaki, beige and grey to shades of blue.
 Wills
Premium formal wear featuring the most luxurious fabrics crafted to perfection
with the most contemporary styling.
 Wills
Casual line of relaxed apparel that's the face of contemporary fashion.
 Life
A heavy dose of vintage glory & grunge styling with a dash of distressed look
thrown in. This season Life reflects on integral aspects of one's
existence...through individuality, Identity & attitude. The Cult is here to stay. Join
the urban tribe.
 Wills
The Catalyst collection premieres this season. Featuring edgy styles in tempting
colours of the dark - sinful blacks, heady wines and ecstatic purples. So go
ahead, set the night ablaze - be the Catalyst.
 CASUAL WEAR

 TROUSERS
 Pepe
Casuals for the urban and funky.
 Vettorio Fratini
A premium line for that touch of class to business wear, evening and weekend
wear. In wrinkle-free cotton and polyester blends.
 Life
Life a heavy dose of vintage glory & grunge styling with a dash of distressed look
thrown in. This season Life reflects on integral aspects of one's
existence...through individuality, Identity & attitude. The Cult is here to stay. Join
the urban tribe.
 Life
For the young and forward thinking. Who wants to make a statement in a clear
and distinctive style?
 Wills
Casual line of relaxed apparel that's the face of contemporary fashion.
 JEANS WEAR & COTTON

I, me, myself ... epitomizing individuality. Fashionable, good quality denims at
very affordable prices.
 Kashish
Quintessentially Indian. Uncompromising on quality, style and design. Adorned in
cottons, crepes, polycot, silks, organza and handlooms.
 Raymond
The starting point to looking good - getting clothes cut immaculately from the
finest quality fabrics. The choice of colours, the weaves of fabrics and above all
the selection of styles go to make that look special and appropriate for every
occasion.
 Buzz
Designer Gallery that houses Prêt lines from Raghuvendra Rathore, Rohit Bal
and Ashish Soni. The designer wear is available at an affordable price starting
from Rs. 1200 onwards for Menswear. Buzz is present in Shoppers' Stop Malad.
 WINTER WEAR
 JACKET
 Allen-solly
Jackets with the distinctive Allen Solly personality
 Octave
Great line of jackets that balance comfort and great looks. Durable, fashionable,
and lightweight.
 Adidas
A wide range of quality winter wears. From the world's leading sports

DESIGNERS
 By Raghavendra Rathore
The Brand-"Inde Pret" from the makers of the world’s largest shirt!! Fashion is a
statement of our life-style encompassing all age groups and segments of the
society .Keeping this in mind, the latest Inde Pret collection designed by
Raghavendra Rathore, is the perfect Indian answer to the international concept
of commercial clothing with style.
 By Ashish & Smita Soni

Ashish & Smita Soni's line of white cotton shirts with discreet detailing and black
trousers with basic touches will see a main easily through busy 9 - 5 day
 By Rohit Bal
Rohit BAL’s offerings are shirts in bright checks for those hot summer days as
well as some subdued evening wear.
 FUTURE LAUNCHES
 JEANS WEAR
I, me, myself...epitomizing individuality roducts: Denim bottom wear, shirts,

jackets, shorts and tees
Price Points: 799 to 999 - Bottoms

599 to 699 - Shirts, shorts
899 - Jackets
Fits (Jeans): Comfort, Straight, Boot cut, Low rise Boot cut - Initially only
menswear (The fits have been test marketed and the feedback has been
extremely positive).

 NEW LAUNCH
 Killer look
Killer, the premium fashion men’s wear brand has unleashed Revealing Low
Jeans for men. Killer’s entry into his category is timed to address the suave and
fashionable cool male of today Killer has raised the bar this summer collection.
Internationally styled, the collection is set to attract the elusive attention today
trendy youth by being bold and audacious. The collection comes in two fits; the
Classic straight fir and the Ultra Lows. The new state-of-the-arts laser treatment
gives the jeans a more finished quality while maintaining its rugged and worn-out
look. Something that is sure to make the collection and authoritative fashion
statement this summer
 Numero Uno
Numero Uno has a range of slim fitted shirts with diagonal vertical and horizontal
stripes with seersucker and crinkle effect that range between Rs 599 and Rs 899.
Special all white shirts are also available. Denim shirts and Kurtas are priced
between Rs 649 and Rs 849. Short denim kurtas for women have stylized floral
embroidery and range between Rs 599 to Rs 699. Alsoailable are white tops and
Blouses in crisp linen capris and trousers for men.
• WOMEN’S WEAR

Get some funky women's wear at amazing prices.
SRC jeans available at Rs. 399.
SRC Chest print tees are for Rs. 199
WW Cap Sleeve tees cost Rs. 199 each.
You can even buy panties for Rs. 99 (Pack of 3) and Rs. 149 (Pack of 5).
 FORMAL WEAR
 COTTON
 W
Unique and gorgeous clothes from W. In extra luxurious fabrics that keep you
cool and spirited.
 Haute Curry
Haute Couture for your Soul Curry. In gorgeous georgettes, silks and crepes.
Technique in prints and sequins. Embroidered by hand or machine. Crafted to
create your distinct statement.
 Kashish
Quintessentially Indian. Uncompromising in quality, style and design. Pure
cottons, natural fibres and minimal work. Capturing the essence of India.
 Stop
Cool cottons for that lovely casual feel. For you to lounge around or sashay in the
coziest of comforts. Great value-for-money.
 TOPS
 Eliza Donate in
Eliza Donate in gives power dressing a whole new dimension. Freshness is the
inspiration for the collection. So get down to business with our immaculate shirts,

trousers and skirts. Cotton, soft silks, fine linens, lightweights twills and tweeds.
 Stop
Cool cottons and casuals that are great value-for-money. For you to lounge
around in, stroll off, or just simply hang loose.
 BOTTOM WEAR
 Eliza Donate in
Eliza Donate in gives power dressing a whole new dimension. Freshness is the
inspiration for the collection. So get down to business with our immaculate shirts,
trousers and skirts. Cotton, soft silks, fine linens, lightweights twills and tweeds.
 Vibe
Unique and gorgeous clothes. In extra luxurious fabrics that keep you cool and
spirited.
 Wills
Formal wear for work and leisure. In a range of sizes and styles that go well with
your look.
 Allen Solly
Distinctive, roomy and a trifle demanding. In fabrics that impart a soft feel to go
with your feeling of ‘comfort ability’ in control.
 Life
This Season, take Life as It Comes! Party, music & with a lot of passion. We've
got the story for you to go out & have a blast. Now you don't need a reason. Do
you?
 Wills

Formal wear for work and leisure. In a range of sizes and styles that go well with
your look.
 Lee
Lee believes that every woman should wear clothing that looks good. And fits
evens better! Presenting Lee in the widest range of styles, sizes, colors, and of
course, the fit.
 CASUAL WEAR
 T - SHIRTS
 Pepe
Casuals for the urban and funky.
 Life
For the young and forward thinking. Who wants to make a statement in a clear
and distinctive style?
 Tangle
Cotton casuals in a range of great styles and comfort fits. In various cool colors.
 Reebok
Casual wear in a variety of sizes and fits. From a global sports icon.

 Tanta
100% cotton T-shirts that capture the spirit and flavor of India, and use eco-
friendly dyes.
 Vibe
Unique and gorgeous clothes. In extra luxurious fabrics that keep you cool and
spirited.
 Expozay
Casual wear for work and leisure. In a range of sizes and styles that accentuate
your natural feel and look.
 Lee
Lee believes that every woman should wear clothing that looks good. And fits
evens better! Presenting Lee in the widest range of styles, sizes, colors, and of
course, the it.
 KURTI
 Embroidered Kurti with Stole

MRP: Rs.1995
Color: Lime Green
Sizes: XS/S/M/L/XL
Stores: Available in select stores only.
 Kurti
MRP: Rs.1995
Color: Beige
Sizes: XS/S/M/L/XL
Stores: Available in select stores only.
• S/L Kurti
MRP: Rs.999
Color: Black
Sizes: XS/S/M/L/XL
Stores: All

• Kurti
MRP: Rs.1995
Color: Pink
Sizes: XS/S/M/L/XL
Stores: All
• Kurti
MRP: Rs.1595
Color: Black
Sizes: XS/S/M/L/XL
Stores: All
 JEANS WEAR
 Pepe
Jeans for the urban and funky.
 Wrangler
Western original jeans from Wrangler. Includes slim fit, low rise, and classic fit
and bare backs.
 Levis
Premium denim wears from the original jeans maker. Comfortable. Fashionable.
Fitted to wear your attitude and style.
 Stop
Cool cottons for that lovely casual feel. For you to lounge around or sashay in the
coziest of comforts. Great value-for-money.
 Haute Curry

Haute Couture for your Soul Curry. In gorgeous georgettes, silks and crepes.
Technique in prints and sequins. Embroidered by hand or machine. Crafted to
create your distinct statement.
 Buzz
Designer Gallery that houses Prêt lines from Priyadarshini Rao, Anshu Arora
Sen, Rocky S, Ravi Bajaj, Shantanu & Nikhil and Suneet Varma. The designer
wear is available at an affordable price starting from Rs. 745 onwards for
Womenswear.Buzz is present in Shoppers' Stop Malad.
 Feature brands
 Escudo
Escudo, the leading French fashion and accessories brand introduced Escudo
Island Kiss, a limited edition fashion fragrance with unlimited sensuality for
women. Island Kiss is a fruity, exotic and floral fantasy…warm and fragrant and
shimmering with luxury.
 Cardoon
Make his darkest fantasy come alive. NOX, inspired by the roman goddess of
night, is a collection of ear tops, pendants and rings crafted from 18K white gold
and genuine solitaire diamond. Sensual and exciting to wear. Breathtaking to
behold. The NOX collection is available at Bangalore, Chennai, Gurgaon,
Hyderabad, Mumbai, New Delhi and Pune.
• Kids wear
their denim indigo jeans for

young kids in the age group of (2 to 6 years) juniors are available for a special
price of Rs. 299 and for those young kids in the age group of (7 to 14 years)
seniors are also available for Rs. 299.
Kids' crew neck tees for juniors (2 to 6 years) are available for as little as Rs. 99
and those for seniors (7 to 14 years) are available for Rs. 129. The polo pique
tees, for juniors 2 to 6 years, can be bought for Rs. 129, and cost Rs. 149 for
seniors (7 to 14 years).

Customers can also buy briefs and panties for the kids - both juniors and seniors
at Rs. 29.
Socks for kids are available for Rs. 29.
Chapter – 5
Allen Solly
 About Allen Solly

 Location
 Product line
 The business brands
 News and style

About Allen Solly
The case examines the changing dynamics of the women’s wear market in India
during the 1990s and early-2000s. Changes in India’s cultural values and social
system, and the impact of these changes on the dressing styles of Indian women
are explored in detail. Madura Garment’s decision to enter the readymade
women’s Western wear segment is examined in detail in light of the above
changes. The case discusses the strategies adopted by the company in terms of
marketing research, product design, retailing and promotion. The case also
provides information about other players in the women’s Western wear market in
India and takes a look at the market’s future prospects.
Case Code MKTG042

Case Length 10 Pages
Period 2002
Organization Madura Garments
Pub Date 2002
Teaching Note Not Available
Countries India
Industry Readymade Garments
Issues
Understand the reasons for the increased activity in the branded women’s
Western wear market in India in the early 21st century.
Changing dynamics, women, wear market, India, 1990, 2000, cultural values,
social system, dressing styles, Indian women, Madura Garment, readymade
women, Western wear, marketing research, product design, retailing, promotion,
future prospects.
This case study was compiled from published sources, and is intended to be
used as a basis for class discussion. It is not intended to illustrate either effective
or ineffective handling of a management situation. Nor is it a primary information
source.

Location
Allen Solly
Opp, Peterengland,
At C.G. road,
Ahmedabad.
SOUTH
Allen Solly Studio

41, Commercial Street
Bangalore 560 001
Phone : 5582886
Allen Solly Studio

Ace Agencies
No.2 Brigade Road

Bangalore 560 001
Phone : 5580059
Allen Solly Studio

Arafa Complex
6/1168, cCherooty Road
Calicut 673 032
Phone : 0495-368311 Mobile No: 98460-8
Allen Solly Studio

Shop Nos.22 & 23, Basement
Kasi Arcade
116, Sri Thyagaraja Road
T.Nagar
Chennai 600 017
Phone : 044-822611
Fax : 044-8240244
Allen Solly Studio

Shop Nos.2 & 3
Alsa Mall, Monteith Road
Egmore
Chennai 600 004
Phone : 044-8553730
Allen Solly Studio

R.S.Clothing
17 Khader Nawaz Khan Road
Nungambakkam
Chennai 600 006
Phone : 044-82703-8264112-8236677
Fax : 044-8264228
Allen Solly Studio

40/7032, M.G.Road
Ernakulam
Cochin 682 035
Phone : 0484-368172
Allen Solly Studio

B24 & B25 Esplanade
Canal Road, Convent Junction
Cochin 682 035
Phone : 0484-392333
Mobile : 984705744
Res : 532022/53203

Allen Solly Studio
Manian Corner
382/B, D.B.Road
R.S.Puram
Coimbatore 641 002
Phone : 0422-473725-390296-432926
Shop : 393317
Allen Solly Studio

6-3-85/7c, Somajiguda
Hyderabad 500 482
Phone : 040-227359
Phone cum Fax:040-3395132
Allen Solly Studio

5-9-241 Abid Road
Hyderabad 500 001
Phone : 040-240490-240493-235067
Fax : 040-240489
Allen Solly Studio

95 Park Lane
Secunderabad 500 003
Phone : 040-7813135
Allen Solly Studio

Yenapoya Chambers
Balmatta Main Road
Balmatta
Mangalore 575 002
Tel/Fax : 0824-218-440949-218588
Allen Solly Studio

133/1, Dr.Devraj Urs Road
Mysore 570 001
Phone : 0821-423054

Product line
It's the best thing that's happened to elegant dressing in the Indian workplace,
modular interiors, laptop computers and the cellphone. The Allen Solly brand has
been in existence since 1744 and is currently a trademark of William Hollins &
Co. Ltd., England. Through association with Friday Dressing in India, this
International brand is today the symbol of a genre that has rescued business
dressing from a dip in corporate starch. For the soul that questions corporate
formality, its the brand that provides a well dressed way out.
SHIRT

Allen Solly Shirts - Extra Fabric, Roomier, A Trifle Demanding
Lift your right hand away from the mouse for an instant. Now try touching your
left shoulder blade with it. Can you? Or does your shirt hold you back? Can you
feel the tightness...the pressure...? If this is a familiar feeling, try imagining how
long you've lived with this problem. As long as worn formal shirts, perhaps?
Loosely speaking there's a lot more in an Allen Solly shirt that adds to your
comfort.
• Like a wider shoulder seam and armhole. Box pleat for fullness.
• A longer back to secure your shirt and confidence in style. Plus a
horizontal last buttonhole for ease of wear.
• The distinctive burgundy buttonhole on cuff and pocket identify the Allen
Solly wearer.
• Choice of 4 collars - button down, regular, cutaway and Mandarin. Not
forgetting contrast neckbands.
And not the least... a variety of finishes, washes and fabric that imparts a soft feel
to go with your general feeling of 'comfortably in control.'
FEARTHER FINISH SHIRTS
The latest from Allen Solly. Pure, rich cotton puffed up into a light fluffy fabric.
The process begins with weaving the fabric from super soft 2 ply yarn with a twill
weave. Then further softening it using a very, very special process, viz. Putting it
into special washing machines along with cellulose-based enzymes and
softeners which permeate deep into the garment. The result - a range of light as
feathers twill shirts, with a relaxed look that exudes something much beyond

comfort. Created in a dozen colours like burgundy, lime green, aquamarine blue
and orange. Just what you need to make light of the pressures at the workplace.
TROUSERS
Allen Solly Trousers - Crafted from pure style

A distinctive cut that is quite in keeping with the business meet and at the late
evening dinner. The wider, cleaner, relaxed-fit cut is accentuated with double
pleats. The colour palete centers around khaki, beige, grey, tan and shades of
blue. While fabrics hinge on cotton and cotton blends.
Chinos
These comfortable and extremely light trousers put you totally at ease. Woven
from rich cotton yarn, this exotic fabric owes its origin to China - which explains
the name 'Chinos'. While Chinos are a favorite the world over, what makes Allen
Solly chinos special is the unique micro-sand finish. A process that raises the
surface fibres of the fabric, making it wonderfully soft and supple. There are
even 12 trend-setting colours to choose from.
Khakis
The Allen Solly cut with a straighter fit, no pleats and a narrower thigh, give it a
jeans-like fit. Available in fabrics like cotton and blends and in all the
characteristic. As colours, they are washed to finishes like feather or peach.
T- SHIRT

The Allen Solly T-shirt is made from cotton fabrics in a variety of summer colours.
Piques, Roundnecks, Interlocked, contrast, collars and a range styling features
make the Allen Solly T-shirt a study in "comfortable style". Available in M, L, XL
and XXL sizes.
BERMUDAS
Crafted from fine cotton blend fabrics, the Allen Solly bermuda has most of the
regular trouser features like the coin-pocket and cross pocket.The turned up hem
lends a formal touch.
Socks
Choose from the Melange or the Agyle collection. The socks have a Lycra grip
that won't step the blood flowing through your legs. Its comfortable without being
constincting. Comfort is reinforced by the larger heel and toe area adding to ease
of wear.
FRIDAY DRESSING
Friday Dressing is a style of relaxed workday dressing, initially allowed only on

Fridays. High productivity rates on Fridays, proved that people worked better

when comfortable. It was then extended to the rest of the week. The Friday
Dressing ethos helps free grown men from their pinstripes, or the robot-like
assembly line uniformity.
MIX’N MATCH
mall freaks can check out colour combination at the mall, simply by clicking on
the Allen solly garment of your choice
HERITAGE
1993 The year formal office uniforms were thrown into the dustbin of history by
the Allen Solly range of casually elegant basic shirts and ties.
Beginning... with earth toned Naturals, Allen Solly moved on to Mandarin

collared linen shirts, and more recently to the Tartan Checks Collection,
inspired of course by the Scottish Highlands.
1994 The Allen Solly spectrum gets enhanced with trousers and T-shirts.
From an initial offering of Hand-painted ties, the Allen Solly Wildlife Tie
Festival took flight. Travelling closely behind were Sepia, Aqua,
Cappuccino and Cocktail, Knitted and Woolen Ties.

1995 Friday Dressing gets firmly secured in the corporate psyche with belts.
Followed by other accessories like bermudas and jackets.
Mickey and gang stare back at you from shirtfronts, through the Walt
Disney Tie Festival.
The range gets more adventurous, wild, green, inky, shady, animated and
colourful.
1997 Just a few steps behind is Khakis. A brand new trouser line, with a
brand new fit.
Friday Dressing gets even more unconventional with the Spring/Summer

Seersucker collection in crunchy cool lettuce, lime, carrot and tomato colours.
Also making a splash were a palete of colours in sunny bright yellows to beiges
and of course, whites. Today an outstanding collection of Allen Solly shirts,
trousers, ties and matching accessories can be picked up from over 90 Allen
Solly Studios, Galleries and Destinations in India
ADVENTURE SPORT
 Extra clothing

 Pleated dobby shirt rs. 799 flat front corduroy trouser rs. 1099
 Satin check full sleeve shirt rs.799 cargo trousers rs.999
 Stitch line shirt rs.699 pleated trouser rs.899.
 Regular comfort fit jeans rs.799 welf cord trousers rs.799 overyed
jeans rs. 699
 Cargo trousers rs.999 cut and sewn polo neck t-shirt rs.599 flat
front corduroy trouser rs.1099
 Yarn dyed pique t-shirt rs.499 regular comfort fit jeans rs.799
autostriper with twill collar rs. 599 flat front trouser with cargo
pocket rs.899
 Blasted distress wash jeans rs.999 pigment padded serapping
jeans rs.11999 cross hatch linen jeans rs.899 cross hatch tinted
jeans rs.1199.
 Full sleeve chain stitch print tee rs.599 tee with speed demon
badges rs, 599 short sleeve layersd tee rs.499
 Kantha work kurti rs.699 drawstring pants rs.599 long kurta with
phulkari placket rs.499 bizylizy churidar rs.299
 Black printed shirt rs.3

The business brands
 The shirt inspired by America
A forerunner in the branded shirts market, this range of

classical quality shirts are designed with international styling
and incorporate features like double stitching, plackets, pearl
buttons, button down and Seville collars.
 Pantaloons No. 1 trousers

Launched in 1987, today this product is a well recognized
name in men's wear. The formal, executive and cotton

collection is characterized by perfect fits, flawless falls, knife-edge creases and
classic cuts. Pantaloon is synonymous with the readymade trouser for the
contemporary Indian male looking for style, quality and affordability.
 Bare
Bare is the casual range by Pantaloon for men, women as
well as children. It was originally launched as a jeans brand
in 1991, but was later extended to include shirts, knit wear,
gabardines, jackets and other accessories.
 Annabelle – western wear for the contemporary modern woman
The amazing silhouettes in the "office wear" complement the

working women with sensuous lingerie, delightful
accessories, cosmetics and exotic fragrance completing her
wardrobe at Pantaloons.
 Ajile – more than sportswear

The Ajile street gear is a range of products including knitted T-shirts, polo shirts,
jogging pants, track suits, shorts and accessories, inspired by American street
fashion .This brand also confirms to the Pantaloons marketing
philosophy-'Bringing the common man what only the rich can afford'.
 Honey
 T - 2000
Enjoy the pleasures of t-2000 troMade of superfine cotton,

washed for that smart casual appearance, special processes
done on the garment provide effortless care. Get into the best
trouser of the country
 Bare kids
Bare Kids caters to children from age group of 3-14 age

groups.

The Brand has Sportswear, Street wear, Casual Wear, Jeans Wear and Khaki
Wear.
 Popeye
The Popeye & friends range of Kids clothing brought exclusively in India by
Pantaloon Retail (India ) Ltd.
The clothing range launched initially is for age groups 3-12
both boy's and girl's (with Popeye & Olive Oyl labels
respectively ). Introducing a Basics collection available in brightest colors and the
contemporary styles. The knits range consists of basic T-shirt’s, tops and
bottoms with variety of Classic Popeye prints. Priced very reasonably starting
with RS 175/- for shorts goes up to RS 295/- for some extra detailed tees.
 Disney
The Disney brand covers Characters Mickey and Friends
Winnie The Pooh.
Mickey and friends Basic Range which covers the basic casual
wear covering knits to woven to denims. Stories known As
STRs which are theme specific. Stories for Summer 2003
Marathon Mouse: sports wear Basics for boys with marathon prints.
Pool House: A casual wear range with the cool aqua look for Girls. Stories for
Summer 2003 are [Winnie The POOH] Wild Woods: A Khaki wears range for
Boys with wild animal and reptile prints. Floral Medley: A floral Girls range with
all over prints and floral chest prints.

News and style
What makes Friday Dressing, Friday Dressing?
Allen Solly belives it's an expression of what you are. Different. Irrevrential. Doing
regular things the irregular way. But doing it better. Because every day is a
challenge. Every day is Friday. When it comes to clothes, we also believe it's all
in the details.
The Allen Solly shirt
• Wider shoulder seam

• Wider armhold
• Box pleat for fullness
• Horizontal last button hole
• Longer back to avoid twisting of garment while seated
The Allen Solly trouser
• 2 pleats
• Coin pocket
• Hip pocket with flap
• 8 belt loops
• Open length
•
 STYLE TRAND
Move beyond the shallow
Explore the elegance of deep colours. Ink blue trousers balanced with
dark green and white striped shirt. The blue Solids tie completes the
relaxed formal look.
Tan without the sun

Blend a textured light blue shirt with tan relaxed fit trousers. Add to the languid
grace of this combination with blue and yellow painted silk tie.

Chapter – 6
Peter England
 Introduction
 Location map
 Peter England shirts
 Size chart
 Delivery

Introduction
This building once housed the Peter England shirt factory. Previously this
company was known as Hogg & Mitchell which were located at Great James
Street. Like so many others, they relocated in the 1970's to newer more modern
premises on the outskirts of the city. In fact they were the one who started the
trend locally. It was later taken over by Coates Viyella Branded Menswear PLC
and subsequently closed in 1996. It is currently occupied by C V Home
Furnishings who produce bed linen.

Location map

Peter England shirts
Presenting a splendid creation woven in the glorious traditions of European
shirtmaking. The classic Peter England Shirt. A name that's now synonymous
with quality as well as elegance, the world over. Undoubtedly a manifestation of
the impeccable reputation, that has stood the test of time since 1888. It is
therefore with considerable pride that we reaffirm our commitment to quality and
look forward to earning your complete satisfaction.
Classical Shirts
Presenting a range of shirts.
For a look that says you'll always remain unruffled
Please find below swatches of all the wonderful colours available in a
styled shirt
Price:$ 21.95 Price:$ 21.95

SIZE SIZE
FAWN DARK GREEN
40" 40"
42" 42"
44" 44"
Price:$ 21.95 Price:$ 21.95
SIZE SIZE
LAVENDER ORANGE
40" 40"
42" 42"
44" 44"
Price:
$
16.95
SIZE
Price:$ 21.95
SIZE 39
YELLOW APRICOT "
40" MAROON
40
42" "
44" 42
"
44
"
BLACK Price:$ 16.95 BUTTER MILK Price:$ 16.95
SIZE SIZE
39" 39"

40"
42"
40"
44"
42"
44"
Price:$ 16.95 Price:$ 16.95

SIZE SIZE
CORN FLOWER
39" CREAM 39"
BLUE
40" 40"
42" 42"
44" 44"
Price:$ 16.95 Price:$ 16.95
SIZE SIZE
ICE BLUE 39" NAVY 39"
40" 40"
42" 42"
44" 44"
Price:$ 16.95 Price:$ 16.95
SIZE SIZE
SAGE 39" SEA GREEN 39"
40" 40"
42" 42"
44" 44"
Price:$ 16.95 Price:$ 16.95
SIZE SIZE
TEAL 39" WHITE 39"
40" 40"
42" 42"
44" 44"
YELLOW Price:$ 16.95 COFFEE Price:$ 16.95
SIZE BROWN SIZE
39" 39"
40" 40"

42" 42"
44" 44"
Price:$ 16.95 Price:$ 16.95
SIZE SIZE
MEDIUM
39" LIGHT BLUE 39"
COFFEE
40" 40"
42" 42"
44" 44"
Price:$ 16.95 Price:$ 16.95
SIZE SIZE
PINK 39" GREY 39"
40" 40"
42" 42"
44" 44"
Price:$ 16.95
SIZE
LIGHT ORANGE 39"
40"
42"
44"
Ramraj Classical Shirts

Price:$ 21.95
White Shirt - Full Sleeve SIZE
40"
42"
44"
Extra Large
Price:$ 21.95
SIZE
40"
White Shirt - Half Sleeve
42"
44"
Extra Large

Dhoti from Century Textiles
Mercerised 100% Combed Cotton
Paramsukh Bleached Dhoti
127cms x 3.7 mts
Delivery : All India on working days, within seven days.

Click on the images for details.
PETER ENGLAND SHIRTS

PETER ENGLAND
TROUSERS
RAMRAJ COTTON SHIRTS

PREMIER DHOTI
LOUIS PHILIPPE SHIRTS T-SHIRTS
Size chart
T-Shirts - Size Chart
Normal Measuremen

Size Chest Thigh Waist Hips Sleeves
20.4"" 14.5" 12.4" 22" 8.2"
Small
52cm 37cm 31.5cm 56cm 21cm
21" 15" 13" 22.8" 8.6"
Medium
54cm 38cm 33cm 58cm 22cm
22" 15.5" 13.5" 23.5" 9"
Large
56cm 39cm 34.5cm 60cm 23cm
23" 15.7" 14.17" 24.4" 9.4"
X-Large
58cm 40cm 36cm 62cm 24cm
23.5" 16.14" 14.7 25" 9.8"
XXL
60cm 41cm 37.5cm 64cm 25cm
For Fitted Tees
Size Chest Sleeves

18.8"" 7.8"
Small
48cm 20cm
19.6" 8.2"
Medium
50cm 21cm
20.4" 8.6"
Large
52cm 22cm
21.2" 9"
X-Large
54cm 23cm
25.9" 9.4"
XXL
66cm 24cm
World wide delivery available

English Cottons from 'Peter England' which has become a household name,
presents another manifestation of the impeccable reputation, that has stood the
test of time since 1888.

Chapter -7
Arvind
 About Arvind
 An Indian multinational
 History
 History of Denim
 Philosophy
 Board of director
 Business at glance
 Technology
 Product range
 Customer service
 New Arrival
 Product capacity and capability
 Design and development
 Facility
About Arvind

The Arvind Mills' Denim Division was established in 1987 and has since grown
into one of the world's largest denim producer. With a turnover of US$ 180
million, Arvind Denim has a capacity for producing 110 million metres per year.
The denim is exported to more than 70 countries all over the world, besides
catering to the Indian market.
A capital investment of USD 100 million in a greenfield project with a capacity of

33.5 million yards per annum and a turnover of USD 97 million per annum of
100% high value cotton shirtings has been made at Arvind’s 450-acre Santej
textile complex near Ahmedabad.
 Technical Excellence has been achieved through:

 Investments in state-of-the-art European Technology.
 World class product & design innovation.
 Assurance of quality and consistency.
Flexible production has been made possible and is reflected through:
 Lower minimums.
 Reflection of product/fashion dynamics.
 Consistency and quality.
 Delivery Adherence – on time every time.
 Continuous product development – new fibers/yarns/finishes.
 Strong emphasis on design creation/modification to suit specific customer
needs.
The division believes in the philosophy “On time and in full”, whether it is
information, product quality or order quantity. The design studio attached to the
pilot mill is fully equipped to reproduce customer design samples and also to
make customized seasonal collections. The SAP R/3 module facilitates better
and faster material management for our customers.
Arvind’s Knits Business Division (KBD) is a part of the Arvind’s 500 million US
Dollars investment in line with the corporate vision of creating world class
differentiated fabric capacities and capabilities as Arvind’s response to the
challenges of the dynamic environment, wherein these fabrics can be converted
into strategic and deep “Garment Package Relationships” with select Global
Brands & Retailer.

Arvind Knits (KBD) is a part of the ‘Multi product textile facility’ set up at Santej,
Dist: Gandhi Nagar, near Ahmedabad in the state of Gujarat with an investment
of US $ 50 Million in technical collaboration with Alamac Knits Inc. USA. Arvind
KBD operates as one of Asia’s largest vertically integrated knitwear plants, which
features state of the art equipment and world class production capacities. Arvind
assures the best quality and total standardization with its in-house production
from yarn to the final garment.
The installed capacity of the Fabric facility is 16 TPD (Tonnes per day). Of this 11
tonnes is piece dyed and 5 tonnes is yarn-dyed fabrics. The Garmenting facility
has an installed capacity of 10,000 garments per day, to be doubled by the end
of 2005. Arvind Knits offers one of the world’s most comprehensive and most
enchanting range of knitwear products, to a clientele that comprises of the most
renowned garment brands & retailers of the World.
Cotton has been the primary focus of Arvind Knits, but lately it has ventured into
new age fibers like Lycra® blends, Modal, Polyester, Tencel®, Viscose, and their
blends. Constant evolution and innovation is the focus, to cater to the ever-
changing market demands.

An Indian multinational
The Arvind Mills was set up with the pioneering effort of the Lalbhai brothers in
1931. With the best of technology and business acumen, Arvind has become a
true Indian multinational, having chosen to invest strategically, where demand
has been high and quality required has been superlative. Today, The Arvind Mills
Limited is the flagship company of Rs.20 billion (US$ 500 million) Lalbhai Group.
Arvind Mills has set the pace for changing global customer demands for textiles
and has focused its attention on select core products. Such a focus has enabled
the company to play a dominant role in the global textile arena. With its presence
across the textile value chain, the company endeavors to be a one-stop shop for
leading garment brands.
Forevision and Technology has brought Arvind to be one of the top three
producers of Denim in the world, and on its way becoming the Global Textile
Conglomerate. Arvind is already making its presence felt in Shirting’s, Knits and
Khakhis fabrics apart from being all set to create ripples in the ready to wear
Garments world over.

HISTORY
TheEvolution
1930 was a year the world suffered a traumatic depression. Companies across
the globe began closing down. In UK and in India the textile industry in particular
was in trouble. At about this time, Mahatma Gandhi championed the Swadeshi
Movement and at his call, people from all India began boycotting fine and
superfine fabrics, which had so far been imported from England. In the midst of
this depression one family saw opportunity. The Lalbhais reasoned that the
demand for fine and superfine fabrics still existed. And any Indian company that
met this demand would surely prosper. The three brothers, Kasturbhai,
Narottambhai and Chimanbhai decided to put up a mill to produce this superfine
fabric. Next they looked around for state-of-the-art machinery that could produce
such high quality fabric. Their search ended in England. The best technology of
that time was acquired at a most attractive price. And a company called Arvind
Mills was born.
Arvind Mills started with a share capital of Rs 2,525,000 ($55,000) in the year
1931. With the aim of manufacturing the high-end superfine fabrics Arvind
invested in very sophisticated technology. With 52,560 ring spindles, 2552
doubling spindles and 1122 looms it was one of the few companies in those days
to start along with spinning and weaving facilities in addition to full-fledged
facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year
1934, three years after establishment were Rs 45.76 lakhs and profits were Rs
2.82 lakhs. Steadily producing high quality fabrics, year after year, Arvind took its
place amongst the foremost textile units in the country.
In the mid 1980’s the textile industry faced another major crisis. With the power
loom churning out vast quantities of inexpensive fabric, many large composite
mills lost their markets, and were on the verge of closure. Yet that period saw
Arvind at its highest level of profitability. There could be no better time, concluded
the Management, for a rethink on strategy. The Arvind management coined a
new word for it new strategy – Renovision. It simply meant a new way of looking
at issues, of seeing more than the obvious and that became the corporate
philosophy. The national focus paved way for international focus and Arvind’s
markets shifted from domestic to global, a market that expected and accepted
only quality goods. An in-depth analysis of the world textile market proved an eye
opener. People the world over were shifting from synthetic to natural fabrics.
Cottons were the largest growing segments. But where conventional wisdom
pointed to popular priced segments, Renovision pointed to high quality premium
niches. Thus in 1987-88 Arvind entered the export market for two sections.
Denim for leisure and fashion wear. And high quality fabric for cotton shirtings
and trousers. By 1991 Arvind reached 1600 million meters of Denim per year and
it was the third largest producer of denim in the world.

In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the
largest of its kind in India, at Santej. With Arvind’s concern for environment a
most modern affluent treatment facility with zero affluent discharge capability was
also established.
Year 2005 is a watershed year for textiles. With the mulitifiber agreement getting
phased out and the disbanding of quotas, international textile trade is poised for
a quantum leap. In the domestic market too, the rationalizing of the cenvat chain
and the growth of the organized retail industry is likely to make textiles and
apparel see an explosive growth.
Arvind has carved out an aggressive strategy to verticalize its current operations
by setting up world-scale garmenting facilities and offering a one-stop shop
service, of offering garment packages, to its international and domestic
customers.
With the Indian economy poised for rapid growth, Arvind brands with its
international licenses of Lee, Wrangler, Arrow and Tommy Hilfiger and its own
domestic brands of Flying Machine, Newport, Excalibur and Ruf & Tuf, is setting
it’s vision on becoming the largest apparel brands company in India.

HISTORY OF DENIM
Denim has its origin in tough canvas cloth from Nimmes, France (de Nimmes - of
Nimmes). Genoese sailors used this cloth to make rough-and-ready pants that
lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or
"Jeans", these trousers found favour around the world wherever men had to do
work that would ruin most other clothes. In the American Wild West, cowboys
practically lived in them, as did railroad workers and farmers.
- of Nimmes). Genoese sailors used this cloth to make rough-and-ready pants
that lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or
"Jeans", these trousers found favour around the world wherever men had to do
work that would ruin most other clothes. In the American Wild West, cowboys
practically lived in them, as did railroad workers and farmers.
In the 1950s, blue jeans were the archetypal youth wear. Marlon Brando wore
them in The Wild One. So did James Dean, in Rebel Without A Cause.
Hollywood Westerns made a cultural icon of the cowboy and helped jeans cross
over into mainstream wear.
There have been many versions of jeans - drainpipes for teddy boys,
embroidered ones for hippies, designer denims for society ladies. They
transcend fashion, income and social barriers, enjoy universal appeal, and have
been wardrobe staples for nearly half a century now. No doubt, if asked to select
the apparel equivalent of "Desert Island Discs", most people would number their
favourite pair of jeans among the must-have clothing they would want to be
marooned on a desert island with.
In today's global village, jeans are here-to-stay as everyday attire of the young
and the young-at-heart.
Behind every well-known jeans label, is quality denim. In many cases, Arvind
Denim.

Philosophy
ARVIND BELIEVES
In people and their unlimited potential.
In content and focus in problem solving.
In teams for effective performance.
In intellect & its power.
ARVIND ENDEAVOUR
To select, train and coach people to obtain higher responsibilities.
To nurture talent to build leaders for tomorrow's corporation.
To reward, celebrate and activate all intellectual business contributions.
ARVIND DREAM
Of excellence in all endeavours.
Of mutual benefit and prosperity.
Of making the world a better place to live in.
We Make Things Happen.

Board of directors
 CHAIRMAN
Mr. Arvind N. Lalbhai
He is a Science Graduate and has been associated with the Company for over 60 years. He has
been the Director since March 1974 and Managing Director since January 1975 till November
2002. He is the former President of the Federation of Indian Chambers of Commerce and
Industry.
 WHOLETIME DIRECTORES
Mr. Sanjay S. Lalbhai, Managing Director
A Science Graduate with a Master’s degree in Business Management, has been associated with
the Company for more than 25 years.
Mr. Jayesh K. Shah, Director Finance
A Chartered Accountant having distinguished academic and professional career,

has been with the group since the last 17 years.
 OTHER DIRECTORS
Mr. Deepak M. Satwalekar
A ‘B. Tech.’ from The Indian Institute of Technology (IIT), Mumbai and a post-
graduate in Business Administration from The American University, Washington
DC, he is the Managing Director of HDFC since 1993; He is also Managing
Director and Chief Executive Officer of HDFC Standard Life Insurance
Corporation Ltd.; He has been a Consultant to the World Bank, Asian
Development Bank, and other bilateral and multilateral agencies and has worked
in several countries. He is a member of Governing Council of various
management and educational institutions and government expert groups.
Ms. Rama Bijapurkar

She is a Bsc (Hons) and MBA from IIM –A and has worked for McKinsey, Lintas
and has been the Deputy Managing Director of MARG and a founder Director of
MODE Services. She has also been consulting Hindustan Lever and other Indian
and Multinational Corporates. She is visiting Professor at IIM- A. and is on the
Board of Infosys Technologies Ltd., CRISIL, Titan Industries and Godrej
Consumer Products Ltd.
Mr. Jaithirth Rao

With a Masters Degree from the University of Chicago and IIM-Ahmedabad, he is
the Chairman and CEO of MphasiS BFL Ltd. and is on the Board of Cadbury
India Ltd., Mahindra Holidays & Resorts India Ltd., IDFC Asset Management
Company Limited and Gabriel India Limited

Mr. S. Sridhar (Nominee of EXIM Bank)
He is an Executive Director of Export-Import Bank of India
Mr. Balaji Swaminathan (Nominee of ICICI Bank)

A Sr. Gen. Manager and Chief Financial Officer of ICICI Bank Ltd, he is also
Director on the Board of ICICI Infotech Ltd., ICICI One-Source Ltd., Kalyani
Forge Ltd., Orient Paper & Industries Ltd. and Unison Hotels Ltd..
 CAPACITIES
Total Capacity 110 million meters per annum

Slasher Capacity 70 million meters per annum
Rope Capacity 40 million meters per annum
 FINANCE
Arvind Mills is acclaimed in the Indian corporate field for its financial skills. Be it
the phase of rapid growth or downturn; the company has demonstrated swift,
sharp and robust financial acumen to navigate the Company through different
phases of economic cycles. Arvind Mills was the first Textile Company from India
to issue GDRs in the year 1992-93. Highly complex financial restructuring
exercise involving more than 80 domestic and international lenders which the
Company implemented following the major downturn in the business cycle during
year 2000-2002 is considered to be the benchmark for the Indian corporate.
Arvind Mills has been making judicious choice of fund-raising avenues in the
domestic as well as international markets so as to construct very efficient capital
structure, which is in the tune with operating risks and enhances the
shareholders’ value.
The Company has laid down the Risk Management policy to manage the
financial risks emerging out of currency and interest rate risks. It runs an active
treasury desk so as to make use of modern hedging tools available to manage
financial risks.
Arvind Mills was the first Textile Company in India to implement ERP, SAP as
back as in the year 1997-98. The company follows best accounting practices to
prepare its financial statements as envisaged in the Indian and international
accounting standards.
 UTILITIES
Arvind established its own Naphtha based combined cycle cogeneration plant in
1997. The same has been converted into Natural Gas fuel. Being operated on
Natural gas fuel it is totally emission free and environment friendly.
Arvind is serving the nation by preserving the precious resources with

establishment of highly efficient combined cycle cogeneration plant both at
Naroda and Santej (main two facilities). At the same time it is also serving the
objective to provide stable, reliable, uninterrupted quality power and economic
steam.
The CCPP consists of 2 x 10.45 MW GE make Gas Turbines, Waste heat

recovery steam generators and 1 x 6.4 MW BHEL extraction cum condensate
steam turbine both at Naroda and Santej. In addition to CCPP both plants have
stand by auxiliary boiler running on agro waste fuel.
The exhaust waste flue gases of Gas turbines efficiently utilized to generate the
high-pressure steam from Heat Recovery Steam generators, which again
generate the power from steam turbine. The low pressure extracted steam from
the steam turbines serve the steam requirement of the textile process. Almost 70
% of the heat energy of the fuel are being recovered.
By achieving the highest availability constant production needs is being attained.

By Maintenance of constant, quality power in terms of voltage and frequency
which attributes to consistent production rate with less maintenance of the
equipment.
 MATERIALS
Yarn, dyes, chemicals and spare-parts are forming part of other materials (other
than Cotton) in the process of manufacturing. Arvind Mills has policy to make
global sourcing so as to optimize quality and cost of these inputs. The company
has stringent quality standards and has well equipped testing facilities to ensure
adherence to these standards for inward-materials. While procuring the dyes and
chemicals it also ensures that internationally accepted Eco-norms are met with.
Arvind Mills deals with internationally renowned names.

Business at glance
• The vertically integrated plants rank among the most modern in the world.
Arvind offers both Slasher as well as Rope dyeing facilities under one roof.
• The basket of products includes denims from 6 oz. to 15.5 oz. in various
shades of indigo, yarn-dyeds, different casts, tints, naturals and over-
dyeds, both open-end and ring-spun, in various weaves, in 100% cotton
and cotton-based blends with Lycra® , Polyester, Tencel®, Bamboo, Jute,
Linen etc., and in various finishes.
• Continuous innovation and market / customer-based development is
backed by a dedicated DNTG (Development and New Technology Group)
and a fully-equipped pilot plant for sampling of new products.
• Denim from Arvind offers reliability, quality and value-addition through
services like shrink-film-wrapping and bar-coded labeling of rolls, providing
washed and unwashed shade blankets with every order and faster
documentation, using the SAP/R3 module. A customer counseling team is
devoted to resolving quality issues and achieving desired wash results.
• Global offices and independent dedicated sales teams for all locations and
key accounts enhance the customer service.
• Trend-setting seasonal collections, introduced in consultation with the
designers, and market feedback keep us miles ahead of competitors.
• To support this entire infrastructure, there is technical expertise on and off
the shop floor, a vigilant quality assurance team, a dedicated DNTG,
computer professionals and a thoroughly professional marketing and
customer service team.

Technology
With state-of-the-art technology and equipment, the plants rank among the most
modern in the world. Being one of the largest producers of denim in the world,
Arvind caters to the high quality markets of Europe, US, West Asia , the Far East
& the Asia Pacific.
 The following technologies are used to deliver quality fabric:

 Spinning - open-end
 Foam Finishing
 Spinning - Ring
 Mercerizing
 Slasher Dyeing
 Continuous Dyeing Range
 Rope Dyeing
 Air-Jet & Projectile
 Wet Finishing
All the units have in-house power generation plants, ensuring round-the-clock
power supply and an effluent treatment facility, which recycles wastewater.
Denim waste is converted into recycled denim paper.

Product range
 Besides the regular open-end, ring indigos and over-dyed denims,

the product portfolio includes:
 Cotton blended with other fibres like: Polyester, Jute, Tencel,
Bamboo, Lycra, Nylon, Linen, etc
 Interesting weaves like: Left hand twill, right hand twill, broken twill,
cross hatches, cords, dobby’s, structures, etc
 Weight ranging from : 6 oz. To 15.25 oz
 Finishes like: mercerized, water repellant, moisture management,
self cleaning, anti bacterial etc.
 New dyeing styles with various color combinations.
The new product developments include poly urethane-coated denims,

customized designer denims, printed denims and structurals. Arvind’s seasonal
collections are trailblazers in the international market. Arvind brings forth two
collections every year, the Spring - Summer and the Autumn - Winter.
COUNTS : 16s, 20s, 24s, 30s, 2/30s, 40s, 50s, 2/50s, 60s, 2/80s, 2/100s and
2/140s
 BLENDS : 100% Cotton, Tencel, Linen, Modal, Polyester Cotton, Lycra,

Silk, etc.
 VARIETIES : Yarn-Dyed Stripes, Checks, Fil-a-fils, Chambrays and Solids
in all possible
weaves like twills, satins, dobbies and jacquards.

 CHEMICAL FINISH : ETI, Stain Free, Odor Free, UV Cut, Arvi silk, Nano-
Care, Nano-Pel, etc.
 MECHANICAL FINISH : Peaching, Brushing, Biancalani, etc.
Customer service
In keeping with Arvind's customer-oriented philosophy, reliability, quality and
value-addition through services is offered to all the customers. Shrink-film
wrapping and bar coded labeling of rolls, providing of washed and unwashed
blankets along with each order and faster documentation using the SAP R/3
module, facilitate better and faster material management for the customer. A
customer counseling team is devoted to resolving quality issues and achieving
desired wash results.
APPROVALS & CERTIFICATIONS
 ISO 9001
 ISO 14001
 OEKOTEX Standard 100
 Lycra Assured Partners of Du Pont
LABS ACCREDUTED BY
 Marks & Spencer
 Levi Strauss & Co.
 NEXT

New arrivals
SPRING SUMMER ’06 COLLECTION

Immersed in strong tints, weaves blends and structures, our Spring - Summer ’06
collection is full of innovation and inspiration. It comprises of SS’06 XX & SS’06
XY
SS ’06 XX
Let the mind become fashion conscious. Be you, be naughty, apparently
malicious but feminine. Flit and flutter above the aura of petals. Touch, fly, rest,
get splashed with the colors of denim, dyed and sun blasted. Here begins the
play of force between indigo power and the pleasure of colors.
SS ’06 XY
Live clean but sway as the careless. Remove the extras, gain power in those
wings of fantasy. Stun the world with your Greek God looks, celebrate the
pandemonium of culture and fashion. Become the paparazzi’s hot dude. Born
with wings of desire, take off to a fantasy flight to hunt for colors and fragrance.
HIGHLIGHTS OF OUR SS ’06 COLLECTION
 Lighter weights with good yarn textures in dense constructions so that they
can be used for both tops and bottom-wear
 Cotton/Linen blends in light and medium weights with strong slub characters

 Bright indigo, grey indigo, grey, brown, green and yellow casted denims
 Denims with super dark indigo and multi-color shade
 Stay black denim with fine textures
 Stretch denims in different casts with comfort stretch
 Products with regular twills, canvas, broken twills, structures and new dobby
weaves
 Lighter and medium weight denims in differentiated casts
 Polyester blends with different colored polyester yarns
 Flat finished denims

Production capacities & capabilities
Capacity Million Yards/Annum

Total 33.5
The plant has an integrated manufacturing facility from yarn to finished fabrics
under one roof. The Shirting division is committed to world class quality products,
with the installation of the latest technology and continuous quality improvement
program.
It is equipped with state of the art technology right from spinning of the yarn to
final processing and testing of the high quality fabric. It is equipped to spin
compact yarn as well as slub yarns. The state of the art machinery includes
Yarn-singeing machines, Computerized yarn-dyeing machines, automatic
drawing-in machines, etc.
The testing laboratories are equipped with the latest testing equipment, which
can perform tests of international standards, and are accredited by Marks &
Spencer, Next and Tommy Hilfiger. All products are Eco-friendly and Oekotex
100 certified.
CUSTOMERS
100% cotton shirting fabric is supplied all over the world to leading brands.

Design & development
The division has an in-house Design Studio with a team of qualified professional
designers. The design Studio is fully equipped with latest technologies. It gets
continuous design inputs on latest international trends from designers based in
Italy and UK.
Range Collections:
Season-wise collections for S/S and A/W. Customized collections for key
customers(based on their concepts/inputs). Stock Service through the Classic
Line Collection.
Facilities:
Computer Aided Designing A mini mill dedicated to design & development Sample sizing &
warping for desk loom samples & road samples Independent weaving for sample making Small
package dyeing machine for new shad Comprehensive shade library to enable quick responses.
ACCREDITATIONS

The QA Lab of Shirting is accreditated by reputed brands like
 Mark & Spencers
 NEXT
 Levi's
 Dupont (for Lycra)
 FUTURE PLANS
To showcase the potential in the global arena on a sustained basis the future
plans include expansion of production capacities to meet ever-increasing
customer demands and requirements.
The plan is to increase the yarn-dyed & solid - dyed shirting capacity by 2.1 & 1.6
million yards per annum respectively during financial year 2005-6 to increase the
production capacity to 37.2 million yards per annum.
 ACCREDITATIONS AND STRATEGIC BUSINESS ALLIANCE

Arvind KBD, over the years has acquired a reputation in partnering with some of
the finest names in the industry. International buyers and vendors have taken
pride in furthering their accreditation for Arvind Knits. Tie up with distinguished
fiber companies have also been made who have lend their name to the product.
 Arvind KBD has the distinction of being the only nominated supplier of
INVISTA (DuPont) Specialty Lycra® Fabrics in the Indian Subcontinent.
Furthering the relationship, DuPont has entrusted Arvind Knits as the only
DuPont accredited Readymade Garment Vendor (RGV) source for Lycra®
based garments in India.
 Arvind KBD has tied up with International Fiber Companies like Celanese
(for Acetate), Lenzing (for Modal), Courtaulds (for Tencel®) and Wellman
who have approved Arvind knits as a Vendor for fabrics made from their
fiber.

 Arvind KBD is a nominated supplier of fabrics to Nike Golf, Marks &
Spencer, Arnold Palmer, Eddie Bauer, Calvin Klein and Columbia
Sportswear.
 Working towards total in-house solutions, Arvind KBD has also acquired
accreditation for its Laboratory and Testing Facility from esteemed clients
like Marks & Spencer, Target and Invista (DuPont).
 DESIGN AND DEVELOPMENT
Arvind Knits is at the fore front of offering full design packages to its clients –
from seasonal trend briefs to final fabric / garment designs tailored to the brands /
retailers in question. Customized Design Briefs and Product Presentation along
with Marketing Concepts is presented to all Key Customers each season.
This value-added service is supported by:
 International Design Consultants based in Europe for constant feedback

on the design and trend outlook for the Markets.
 In-house Design Cell - working on Trend and Color Stories, for seasonal
presentations, a year in advance.
 Development Cell - Constantly working on the intrinsic properties of the
Fabric like - New Yarn, Knitting Technology and Surface Finishes.

Facility
 FABRIC FACILITY
Arvind KBD till now has focused primarily on cotton fabrics and has the expertise
to handle yarn counts ranging from 10s to 2/100s.
The fabric range includes Single Jersey, Pique, Textures, Pointelles, French
Terry, Autostriper, Electronic Jacquards, Popcorn and Waffles. The Double Knits
range includes Interlocks, Needle Outs, Ottomans, Thermals, Pointelles,
Textures, Reversibles, Autostripers, Electronic Jacquards, Ribs, Fleece- Yarn
Dyed and Piece Dyed and Variegated.
To cater to changing market demands, new product innovations are constantly

being brought about. The latest range showcased by Arvind Knits includes:
Lycra®:
Arvind KBD is the only DuPont accredited readymade garment vendor (RGV)
source for Lycra® based garments in India. Arvind over the years has perfected
the art of producing garments with high Lycra® content (upto 13%). Arvind Knits
has the capability of making Lycra®, DO9M, Cool Max fabrics with all feeds and
alternate feeds.
Mercerized:
Arvind Knits has the capacity and the know-how to produce singles and double
mercerized fabrics with exquisite sheen and handfeel. Arvind Knits is one of the
few firms who can expertly produce Mercerized Lycra® Fabrics. This feat also
makes KBD a part of the elite Supima Club.
Moisture Management Fabrics:
Arvind KBD has developed technologically superior fabrics for moisture

management. Moisture Management Fabrics can also be created with chemical
treatment to any fabric for e.g. 100% Cotton at Arvind KBD. Currently supplying
to Cutter & Buck, Eddie Bauer & Nike.

New Age Fibers:
Arvind KBD has been a pioneer in experimenting with, and introducing new age
fabrics made from fibers like Modal, Tencel®, Viscose, Comfortrel, Sensura etc.
Blends:
Arvind KBD has the expertise to work on new blends. Production has already
been done on Modal/Cotton, Tencel®/Cotton, Viscose/Cotton, Polyester/Cotton,
Polyester/Viscose, Silk/Cotton and Silk/Viscose and other man made / cotton
blends
 DYEING
 Arvind KBD has a daily capacity to produce 11 tonnes piece dyed fabric
and 5 tonnes yarn dyed fabric.
 The dyeing plant has state-of-the-art machinery comprising of 20 THEN
Yarn Dyeing Machines and 11 SCLAVOS Piece Dyeing Machines
(Atmospheric and High-Temperature Dyeing Machines with autodosing of
chemicals).
 The capacity of yarn dyeing machines range from 60 to 300 Kg and the
same for piece dyeing machines range from 180 to 720 Kg.
 The Dyeing capability is assisted by the Dyeing Lab, which checks the lots
for shade variation with DATA Color Shade Matching System.
 The Processing Lab is modeled on the production setup to achieve
production results in the lab itself.
 FINISHING
 Arvind KBD has the latest machinery for fabric finishing. Tubular and
Open width finishing is done on Tubetex and Santex ranges respectively.
 We have Compacting lines and Relax Drying routes to cater to varied
requirements.
 Dornier Singeing and Mercerizing machines are used for process value
addition.
 In-house Babcock 8-chamber Stenter is used for superior heat setting (for
Lycra®) and width standardization and application of finishes.
 FINISHES

Arvind KBD is constantly updating and developing new finishes and finishing
techniques to add value to the fabric. Some of the finishes that can be provided
to the fabrics are:
 Value Addition through Finishes:

 Moisture Wicking
 Anti Microbial FinishS
 UV Protection Finish from CIBA
 NANO Finish from BURLINGTON
 TEFLON Finish from INVISTA
 Easy Care-Wrinkle Resistance
 Bio Wash / Enzyme Softening
 Peaching
 AIR-DRAPE ™ Finish (for Softer handle, and adding bounce to the fabric
through Air Beating)
 GARMENTING FACILITY
Arvind KBD Garmenting operation was an addition done to provide complete

solutions to the buyer in terms of GARMENT PACKAGE, thereby reducing cost
and lead times. Garmenting, which is the final step in the value chain is the now
the focus of Arvind Knits. It aspires to be a one-stop-shop for any apparel buyer
across the globe. What sets apart KBD is the complete material flow in one
straight line, from yarn to the final garment ensuring maximum efficiency &
optimization of resources.
 CONCEPT PRODUCTION FACILITIES
AMBAR Designed Specifically for producing Premium High End Golf-wear and
Leisurewear
AML CASUALS (SYMPHONY) Designed for producing Sportswear / Casual
wear / Cut & Sew Tees & Polos
AML ESSENTIALS To be Operational by Q4-2005- Designed Specifically for
Producing Volume Run Core Basic Products. Complete efficiency control to pass
on the price benefit to the Customers
Arvind KBD currently has a garment capacity of 10,000 garments a day, which
shall soon be doubled in the current year. The Skilled Labor Force has the
capability to shift and adapt to any new style, which is introduced in the lines.
The current Garment Portfolio includes:

 Basic Tee Shirts
 Polo Shirt
 Golf Polo Shirt
 Full Placket shirts
 Cut & Sew Tee Shirts
 Rugby Shirts
 Gym wear / Loungewear
 EMBROIDERY
 Arvind Knits has 4 BARUDAN Computer Embroidery Machines serving

with 56 heads.
 These machines are used for logo embroidery.
 METAL DETECTOR
 Arvind KBD has a Hashima Metal Detector Machine.

 100% inspection of pieces for non-conformities is conducted,
both at the cut part stage as well as at the final assembled
stage.
 QUALITY
Audit & Quality Assurance is of utmost importance at Arvind Knits Garmenting.

The accreditation given by international quality conscious buyers speak at length
about quality at Arvind Knits. Certain buyers like Nike have shown complete faith
in the company and have nominated an Arvind Knits Employee as their in-house
auditor.
 KBD follows AQL 1.5, in consonance with most of the buyers’

requirements.
 100% In-line and final checking of the garments is done to assure the
filtering of imperfect garments.
 There is a shift from the Quality Control Policy to a Quality Assurance

Philosophy. Gradually the Product control practices are being discarded
and Process control techniques are being adopted. The Garmenting plant
does a process audit along with a product audit.

Chapter - 8
Circle P
 About Circle P
 Location
 Collection
 Return And Exchange
 Shipping And Handling

About Circle P
Fashion has never remained unchanged and today it has come a very long way
with a varied range of styles, designs, textures, materials etc. Such changing
trends in fashion kindle people’s desire for wide-ranging attires and outfits.
Catering to the needs of such fashion conscious audience is a great challenge,
acceptance of which gave birth to Circle P. Established in 2000, Circle P is a
New Millennium Fashion store that satiates every single need of dressing and
adornment. This three storey boutique is situated at LawGarden - one of the
most posh and happening shopping localities of Ahmedabad. It houses
everything in clothing, right from exquisite ladies wear in contemporary and
ethnics to majestic menswear in formals and traditional to an exciting range of
kids-wear. Complementing this vivid collection is an extensive choice of
accessories too. Circle P is thus, a one stop store, where one can customize
his/her own fashion statement.

Location
Circle P the store
Law garden, off, C.G road,
Ahmedabad – 380006
Contact No.- (079) 6402622, 6402623, 6402624.
www.circlepstore.com
Email – sales@circlepstore.com

Collection
COLLECTION FOR MEN
SUITS
ST5/1
three piece designer suit with embroidered and antique embroidery waistcoat in
sequins and diamante.
ST5/2
three piece designer suit in polu crafted fabric with Lucknowi embroidery on the
vestcoat.
ST5/3
three piece suit with chinese neck vost coat and black embroidered in diamante,
sequins and beads.
SHERWANI
ST6/1
Dupion silk sherwani tap and crushed kurta with antique and resham embrodery.
ST6/2

Poly crafted sherwani with all over antique french knots, and resham embrodery.
ST6/3
Brocade marron coloured sherwani with antique embroidery.
three piece sherwani with weaved polynosie jacket embroidered with zardosi
(shawi not included)
angarkha on jamevar fabric with zardosi work and swaroski crystals. ( turban not
included)
JODHPURI SUIT
ST7/1
jodhapuri suit with pin tucks worm with jamewar waiscoat embroidery in antique
and resham.
ST7/2
Three piece jodhpuri wuit with waistcoat embroidery all over.
ST7/3
Three piece jodhpuri suit with imported polyyiscose fabric with touch of zardosi
and resham.

CHUDIDAR KURTA
CK8/1
pure silk chudida kurta with all over antique embroidery (moidi not included)
CK8/2
pure silk designer chudidar kurta with a broacade patch on the chest with
antiwue zardosi embroidery.
CK8/3
Chudidar kurta in organga fabric with highlighted motif.
CK8/4
silk chudidar kurta with antique and resham, sequins embroidery all over.
CK8/5
Silk chudidar kurta with silver antique and sequins, beads embroidery.
CK8/6
A designer three piece polinosic four button suit with princess line on the sides.

CK8/7
a two piece front open chudidar kurta on jamevar fabric with swamski crystals
and zardosi emroider.
CK8/8
Three piece chudidar kurta with traditional maroon coloured short jacket with
cream coloured long ja.
CK8/9
Front open two piece chudidar kurta.
CK8/10
short jacket chudidar kurta with zardosi work.
Woman’s wear
Saree
SR1/1
pure georgette saree with parsee work and antique border.
SR1/2
pure georgette saree with sequins resham all over with embroidery.
SR1/3
pure georgette saree with antique all over embroidery with stitched blouse.

SR1/4
Pure georgette saree with sequins resham all over with naka Tiki embroidery.
SR1/5
pure georgette saree with stitched blouse embroidery with multicoloured sequins
and reshami.
SR1/6
Pure georgette saree with multicoloured sequins and antique reshami
embroidery.
SR1/7
Chiffon georgette saree embroidered with all over katha work embellished with
diamante and gota patt.
SR1/8
Pure georgette shaded saree with stiched blouse embroidery with sequins and
stone.
SR2/1
pure crepe with french knots and antique embroidery.
SR2/2
Pure crepe saree with contrast border and heavy antique embroidery.
SR2/3
pure italian crepe sari embroidered with zari and multicoloured sequins and
beeds.

SR2/4
Pure intalian crepe sari embroidered with antique zardozi and sequins.
SR3/1
pure italian crepe sari embroidered with zari and sequins.
SR3/2
pure intalian crepe sari embroidered with multicolored resham and stones
recommended for formal wear.
SR3/3
Pure georgette sari with kashmiri embroidered resham jal work.
SR3/4
Recommended for formal wear.
SR3/5
Pure italian crepe sari all embellished with multicolored sequins and stones
recommeneded for formal.
SR4/1
pure grorgette sari embroidered with sequins, beeds and resham work.
SR4/2
Silk tissue sari embellished with zardozi recommended for formal wear.

SR4/3
Pure crepe sari embroidered with resham work. Recommended for formal wear.
SR4/4
Sari appliqued with a woven zari border and highlighted with antique zardozi and
multi coloured crystl.
SR5/1
paithanin saree with real zari.
SR5/2
Banarasi georgette with real zari all over.
SR5/3
Traditional orisa sareee with real zari.
SR6/1
a traditional “PANETAR” with jal jardozi work with patch of bandhanni on the
palav.
SR6/2
Jut silk saree in silver golden work.
SR6/3
Samo satin silk with kundan jardozi work

SR6/4
Katan silk saree with resham zari contrast border.
SR7/1
intalian crepe with silver golden zardozi work with heavy embroidered blouse.
SR7/2
A shamo satin saree with oxidised work.
SR7/3
Italian crepe saree with antique zardosi work.
SR7/4
Real georgette crush saree with applique antique work.

Kids wear
Kids waers are not for sold

BOY’S
GIRL’S

Return and exchange
Return-Policy
Keeping in mind the very basic nature of every Circle P outfit, our customers do
appreciate that each outfit ordered online is individually created, crafted and
made to fit perfectly in accordance to the measurements provided. Relatively,
fashion is an evolution. Due to the dynamism of this evolution, we respect
customers ability to support circlep’s “no return no exchange” policy to help us
deliver the very best and latest in Indian fashion.
Circle p firmly believes that all the customers who order online are aware that
colors seen on a monitor will be slightly different as compared to the colour of
actual outfit ordered.
Circle P trusts and has faith in its customers for making its online venture
successful so that every year Circlep can deliver and probably exceed
customer’s expectations and beyond.
Colour Disclaimer
Circle P firmly believes that all the customers who order online are aware that
colours seen on a monitor will be slightly different as compared to the actual
outfits, accessories or jewellery ordered. All colour options offered on the net is
an exercise to provide our customers with the maximum available choice of
circlep outfits. It is practically impossible for Circle P to replicate the same colours
on an outfit as seen on your monitor. A slight variation in the shade selected by
you is considered as a normal practice as these garments have a tendency to
reflect different shades of a color under different light and medium. We wish to
clarify and ascertain that every customer who orders any outfit from
circlepstore.com is aware of this genuine problem circlep faces.
Our effort will be to meet your expectations constantly and thus avoid any
misunderstanding or discrepancies through our online venture.
circlep trusts and has faith in its customers for making its online venture
successful so that every year circlep can deliver and probably exceed customer
expectations and beyond.
Shipping and handling

Do I have to pay customs duty at my end
Many countries do not charge duty on garments for personal use. Other
countries charge a very nominal duty. We will be more than happy to help you
minimize payment of duty wherever possible. However these levies, if any, are
the sole responsibility of the customer. International shipping restrictions

Our effort has always been to bring Indian fashion to every corner of the world. In
rare cases, it may happen that due to reasons beyond the control of circlep’s
authority it may not be possible to deliver. circlep apologises in advance for any
such shipping restrictions created or observed in the future.
Shipping of boxed gifts
Special moments and emotional occasions demands personalization. At circlep

we believe in respecting every request made by our customer. However, an outfit
/ item which is gift-wrapped at circlep, may not reach the final destination in the
same condition. This may be due to delivery procedures which may bring about
wear and tear to the gift wrapped box. Under rare conditions it may even be
opened by customs authority at either end for verification. If this ever happens to
our customers, circlep
will not be responsible in the event of such an incident.

Chapter - 9
Jade Blue
 About Jade Blue.

 Location
 Dulha Collection.
 Freedom of Choice.
 Special Diwali Offer.

About Jade Blue
Situated on the
premium location in the
city of Ahmedabad, India, Jade Blue is an exclusive Men's fashion store housing
the premium brands and the most popular Jade Blue brand shirts and trousers.
Since last two decades the Designer duo Jitendra Chauhan and Bipin Chauhan
with their inborn traditional skill and personal approach have won the applause of
all the customers who loved the latest and best in men's fashion.
About Shop

The Dulha Collection where we groom the groom. A range of sherwani in designs
those are exclusive to JADE BLUE.
Add colour to your ceremony with the variety of our colours, styles, fabrics and
embroideries from the kurta suits in the Dulha Collection. The never-ending
range of classic trousers for the formal and semiformal look. An ideal place for
today’s executives.
Jacket suits for all occasions you name the style, you name the colour, you name
the fit. We have it in a plethora of fabrics. Suiting and shirting, to dress a
gentleman. A variety, in fabrics and colours, so vast that you need look no
further.
Location

Jade blue
B-12, Gr. Floor, Parishima complex,
Nr, shreeje art. C.G. Road,
Ahmedabad-9
Dulha Collection

• Classic Sherwani
Description
This sherwani is made in Micro-Fiber fabric and is embellished with Aari and
Zardoshi embroidery.
Price: Rs.12000
Brocade sherwani embroidered with beads, sequins and resham all over. Two
piece sherwani beautifully crafted on polyyiscose fabric with French knots:
zardosi and resham. Two piece sherwani with resham work on japnese fabric.
• Front Open Jodhpuri Suit

Description
Classics modified give us this ensenble of a front open Jodhpuri suit revealing a
waistcoat of Jamewaram silk. A touch of zardozi embroidery at the front edges
and the collar band make all the difference in this ensemble of jacket, waistcoat
and a trouser.
Price: Rs.9350
two piece jodhpuri with choice in various colours on imported polyyisonse with
zaedosi and swamski.
• Chikankari Kurta
Description
Chikankari, the heritage, is revisited in this exquisite ensemble. The
unconventionally used georgette in a men’s ensemble further enhances it. A hint
of Kasabkari is seen on the front and the stole and jutti accessories complete the
look.
Price: Rs.14460
pure silk chudidar kurta in Lucknowi embroidery.
silk chudidar kurta with all over zardosi and kundan embroidery.

a long jacket chudidar kurta with resham and zardosi embroidery.
Front open long jacket chudidar kurta with resham work along with shawl.
• Optional Item
 Three Button Jacket with Stylish Suit
Description
A round-necked short jacket topped with a Chelsea-collared jacket for the casual
look in a stylish suit.
Price: Rs.9980

Special Diwali offers
 MENS WEAR
Bare denim smart T-shirt

Rig smart
T-shirt R-600+700 Bare denim Buy 2 denim & get Half slieve T-shirt Just for
Rs.199
Reebock T-shirts
Buy worth rs.2000 of reebok products & get rebook shors FREE.
 SCHOCKS
puma addidas rang 89 to 459 per 3 shocks
 UMM
New arrival
Cargos
T-shirt- 499 to 549,399
Shorts- 799,1099
Underground music movement freash fashion cargo 1399 Rs. f 1499Rs.
Akkriti
Oatj waer & ethnic wear Festive surprises By fact Rs. 200 opp, on the 2nd
He can’s are their for new stock around 40 shirts carries the only.
 Lombard
Buy Lombard apprard worth Rs. 2500 and complete jour look with Lombard
accessories at a special price. Lombard watch Rs. 1995 for only Rs. 4991 size
39 to 42
 John miller
John miller also market ties rang 250rs. To 799 Rs. Offers buy john miller worth
Rs. 1500 fget a gift voucher of Rs. 500

 Sub segments are their
 jone millers
 akkriti
 UMM
 Lee f factors
 JM sports
 Indigo nation cpntra formals best before 30
 Lombard.
 Shirts & other items
 Sculler
 Sartel
 Akkriti
 F the factor
 Scotsulle
 Classic polo T-shirt
 Bare leisure
 Kurta pya jana
 Sharvani
 Ajile sport T-shirts
 Formal T-shirt
 FEAMLE WEAR
 UMM
 Annabelle
 Rig utility clothing
 Bare denim
 Black & white T-shirt

 Ajile
 Honey
 Scullers
 Buy honey merchandise worth rs. 1000 & get worth rs. 999
for rs. 400 only.
 Special diwali Offer

Before after
1699 1399
1799 1499
2099 1699
 Earn
Spend Rs. 50 and they will give us 5 kids honey.
 18 major languages
 6400 caster & sub caster
 6 major religions
 52 major tribes
 29 major ethnic groups
 F 1.2 billion people! Rs. 279 only Indian heritage collection.
 KIDS WEAR
 Freedom
Get gifts and toys in exchange for kids money. Condition open for kids between 3
and 12 years.
 Kids bank
Get your kid to join kids bank and make him learn to earn for good saving habits
should being at an early age. T-shirt now get for rs. 79, 99 and 149. chalk party
wear Rs. 199 for the 3rd garment.
 Sub segment
 Gini & jony

 Freedom wear
 Kids studio
 Challh
 Infants
 Ethic wear

 Offer
Hi I’m EARNIE kids bank learn to earn join buy from the kids section worth
Rs. 800 and join kids bank.
 The right gift
Every time Let your loved onces choose from the widest range of fashion
appared and accessories with gift vouchers from jade blue available in
denominations of Rs. 100, Rs. 250,Rs 500 and Rs1000
 Salary
Salary is 4000 for sales person and 6000 for employers of jade blue working
hours 8 bonus rate is as per working skills Diwali Bonus with one salary etra.
 Facility
In every department the air freshner room sparay or smale is different. There are
barista coffee store in jade blue. 12 trial rooms.
 Schemes for NRI

If NRI is their then he must be having passport or driving licence and if he buy
more then 2500 Rs. Cloths than he will get 4% discount on it but he will not get
scheme benefited he will get discount on his purchase only in his bill.
 Shop of hop festival offer

Celebrate festival with plant sports buy goods worth Rs. 3000 and get a pair of
sports shoes worth Rs. 1700 absolute free !!! Dressing of sales persons Blue
shirt and black formal trouser which is given by jade blue it self to their all
workers. More over before joining jade blue they are giving training also.
 Freshness guaranteed
This new jade blue store sings the emergence of a fresh vibrant and self
confident India. We believe that fashion has to be always be new fresh and
different recognizing this need. We bring to you fresh fashion as frequently as
you would like to visit the store. While trends will be sent more frequently quality
and value for money will always be our guarantee.
 Exchange policy
They do understand that you may wish to exchange merchandise purchase. We
will exchange un conditional in the store within 30 days of purchase. Please
ensure that the items you need exchanged are not used and or altered and that
you retain the sales receipt.
 Billing system

They are having software of RAM [retail enterprise manager] this software is
made by store it self. Scanning system for bills price tags are scanned. Cards are
allowed. Screeches
 Insurance
Jade blue has taken insurance from TATA AIG.
 Mike system
Mike system is there for announcement or instruction to their workers or for to
pass out any massage to any person roaming in store special to give instruction
to their workers for customers service and other announcement.

Chapter – 10
Research Methodology
RESEARCH METHODLOGY
1. RESEARCH OBJECTIVES
• To know the level of satisfaction of consumer for branded ready-made

retail organization in Ahmedabad city .
• To study the products offered by major branded retail ready made out
lets in Ahmedabad.
• To study the preference of customers for ready made versus tailor
made garments.
• To compare various stores on specific parameters.

2. RESEARCH SCOPE
 Ahemadabad and kalol

 7 stores of Ahmedabad
3. Secondary data
 catalogues, brochure, support material provided by the stores

 company web sites
 news papers and magazines
4. primary data
 unstructured primary interview with the staff of the stores

 survey of 50 respondents in kalol based on a questionnaire
5. sampling
 convenience sampling method was used for primary survey in kalol

 7 stores in Ahmedabad were selected on geography basis
 the sample size was also chosen to support analysis
6. data analysis and tools used
 after the data was collected though the questionnaire data table were
prepared an analysis was done on using pie charts
7. limitations
 the staff of the stores in Ahmedabad gave an average response to our

questions
 we did not cover the unorganized market for the survey
 samples were only drawn in kalol
 sample size of 50 may be unreasonable
 disadvantages for convince sampling also hold true
 majority of the secondary data was collected from company web sites
1. state your preference for branded ready made garments V/S tailor
Made garments for your garment purchase [please tick]
Strongly Prefer Do not Strongly

prefer do not
prefer
1. Branded
ready
made

garments
2. Tailor
made
garments
2. please give details for the following:
No. of visits Average spender per Over all satisfaction With how
in lat 6 visit many
months people you
invites
< 1 3 5 < 500 750 100 Str Satis Not Str 1 1 3 5
1 to to + 500 to to 0+ Satis satis not to to +
3 5 700 100 satis 3 5
0
Pantaloons
Allen solly
Jade Blue
Circle P
West side
Peter
England
Arvind
Chapter-11
Swot analysis
Identification of the threats and opportunities in the environment and the strength
and weaknesses of the retail organization is the corner stone of the business
policy formulation.
• Strengths
• They provide different product under one roof.
• They help in saving time.
• They survive with good brands and quality.
• They survive in a sophisticated manner.
• They have different counters for different products.
• They can provide different schemes and special discount offers.
• Weaknesses
• How to attract the customers?
• They have to employ perfectly trained personnel where the cost increases.
• To survive with how many brands at a same time.
• Image at the people is that of a costly outlet/store.
• Opportunities
• Headband is at developing stage
• The standard of living changing at a fast scale.
• Private label is assuming the new level of significance by establishing a
distinctive identity among retailers.
• Foreigner visits increasing day by day.
• Threats
• Financial crises to survive in current scenario.
• Many retail organization.
• The foreign brands boom in India.
• Specialized stores pose a threat to them.

• Seasonal business.
Chapter 12
GFINda[fpsagfjklj

1. state your preference for branded ready made garments V/S tailor Made
garments for your garment purchase [please tick]

prefer do not
prefer
1. Branded 24 25 1 0
ready
made
garments

2. Tailor 14 19 12 5
made
garments
 BRANDED READY MADE GARMENTS
10
24
25
 24 people is strongly satisfied

 25 people would like to prefer
 1 people do not prefer
 0 people are strongly do not prefer
maximum of the people would like to prefer branded ready made garments and
none are strongly do not prefer it majority of people is strongly satisfied from it.
 TAILERE MADE GARMENT

5
2
14
19
 14 people are strongly satisfied

 19 people would like to prefer
 12 people do not prefer
 5 people are do not prefer
maximum people would like to prefer tailor made garments and there is a people
who strongly do not prefer it.

 NUMBER OF VISITS IN LAST 6 MONTHS
<1 1 to 3 3 to 5 5+
Pantaloons 16 31 3 0
Allen solly 29 14 7 0
Jade Blue 16 27 6 1
Circle P 38 5 6 1
West side 34 12 2 2
Peter England 26 17 7 0
Arvind 24 21 2 3
• PANTALOONS
0
16
33
31
<1 1 to 3 3 to 5 5+
16 31 3 0
Maximum people have visited pantaloons for 1 to 3 times in last 6 months. But
none have visited pantaloons more than 5 times.

• ALLEN SOLLY
0
16
33
31
<1 1 to 3 3 to 5 5+
29 14 7 0
Maximum of the people would like to visit allen solly once in a 6 month but no
one would like to visit is more than 5 times
• JADE BLUE
6 1
16
27
<1 1 to 3 3 to 5 5+
16 27 6 1
Maximum people would like to visit jade blue 1 to 3 times only one people would
like to visit jade blue 5 times.

• CIRCLE P
6 1
38
<1 1 to 3 3 to 5 5+
38 5 6 1
Maximum people would like to visit circle p once and only 1 people would like to
visit it more than 5 times
• WEST SIDE
2 2
12
34
<1 1 to 3 3 to 5 5+
34 12 2 2
Maximum people would like to visit west side once and only 2 people would like
to visit it more than 5 times.

• PETER ENGLAND
7 0
26
17
<1 1 to 3 3 to 5 5+
26 17 7 0
Maximum people would like to visit peter England once and no one like to visit it
more than 5 times.
• ARVIND
2 3
24
21
<1 1 to 3 3 to 5 5+
24 21 2 3
Maximum people would like to visit arvind once and 3 people would like to visit it
more then 5 time.

 AVERAGE SPEND PER VISIT
< 500 500 to 750 to 1000 +

700 1000
Pantaloons 4 19 9 2
Allen solly 6 8 6 1
Jade Blue 18 18 13 2
Circle P 2 6 2 2
West side 3 7 4 2
Arvind 2 12 7 5
• PANTALOONS
2 4
19
< 500 500 to 700 750 to 1000 1000+

4 19 9 2
Very few people are spending more in pantaloons but maximum spender is
spending 500 to 700 in it.

• ALLEN SOLLY
1
6
6
< 500 500 to 700 750 to 1000 1000+

6 8 6 1
Maximum people are spending between 500 to 700 in allen solly only one person
is spendind more then 1000
• JADE BLUE
2 1
13
18
< 500 500 to 700 750 to 1000 1000+

1 18 13 2
Maximum people are spending between 500 to 700 in jade blue and only one
person is spending less then 500 in it.

• CIRCLE P
2 2
< 500 500 to 700 750 to 1000 1000+

2 6 2 2
Maximum people are spending 500 to 700 in circle p others are same.
• WEST SIDE
2 3
< 500 500 to 700 750 to 1000 1000+

3 7 4 2
Maximum people are spending between 500 to 700 in west side and very few are
spending more those 1000.

• PETER ENGLAND
3 3
11
< 500 500 to 700 750 to 1000 1000+

3 7 11 3
Maximum people are spending 750 to 1000 in peter England And than after 500
to 700.
• ARVIND
5 2
7 12
< 500 500 to 700 750 to 1000 1000+

2 12 7 5
Maximum people are spending 500 to 700 in arvind and very few people are
spending < 500.

OVER ALL SATISFACTION
Str Satis Not Str

Satis satis not
satis
Pantaloons 7 22 4 1
Allen solly 4 13 2 2
Jade Blue 10 20 4 0
Circle P 3 8 1 0
West side 3 16 3 0
Arvind 12 10 4 0
• PANTALOONS
4 1
7
22
Strongly Satisfied Not satisfied Strongly not

satisfied satisfied
7 22 4 1
Maximum people are satisfied from pantaloons and only one person is strongly
not satisfied from pantaloons.

• ALLEN SOLLY
2 4
2
13

satisfied satisfied
4 13 2 2
Maximum people are satisfied from allen solly
• JADE BLUE
4 0
10
20

satisfied satisfied
10 20 4 0
Maximum people are satisfied from jade blue and no one is strongly not satisfied
from jade blue

• CIRCLE P
1 0
3

satisfied satisfied
3 8 1 0
No one is strongly not satisfied from circle p but maximum people are satisfied
from it.
• WEST SIDE
3 0 3
16

satisfied satisfied
3 16 3 0
Maximum people are satisfied from west side and no one is strongly not satisfied
from it.

• PETER ENGLAND
1 1
8
14

satisfied satisfied
8 14 1 1
14 people are satisfied and only 1 person is not satisfied from peter England
• ARVIND
4 0
12
10

satisfied satisfied
12 10 4 0
12 people are strongly satisfied from arvind and no one is strongly not satisfied
from arvind

 WITH HOW MANY PEOPLE YOU WENT FOR SHOPPING
1 1 3 5
to to +
3 5
Pantaloons 8 1 4 4
8
Allen solly 1 7 3 0
1
Jade Blue 7 1 7 1
9
Circle P 3 6 3 0
West side 4 7 4 1
Peter 6 1 4 3
England 1
Arvind 5 1 4 7
0
• PANTALOONS
4
8
4
18
1 1 to 3 3 to 5 5+
8 18 4 4
18 people are visit pantaloons with 1 to 3 people and 4 people are visiting
pantaloons with more them 3 people.

• ALLEN SOLLY
3 0
11
7
1 1 to 3 3 to 5 5+
11 7 3 0
11 people are visiting allen solly with only 1 person and no one is visiting
more them 5 people.
• JADE BLUE
1
7
7
19
1 1 to 3 3 to 5 5+
7 19 7 1
19 people are visiting jade blue with 1 to 3 people and only 1 person is visiting
jade blue with more them 5 people.

• CIRCLE P
0
3 3
1 1 to 3 3 to 5 5+
3 6 3 0
6 people are visiting circle p with 1 to 3 people and no one is visiting circle
p with more them 5 people.
• WEST SIDE
1
4
4
1 1 to 3 3 to 5 5+
4 7 4 1
7 people are visiting west side with 1 to 3 people and only 2 person is
visiting west side with more then 5 people.

• PETER ENGLAND
3
6
11
1 1 to 3 3 to 5 5+
6 11 4 3
11 people are visiting peter England with 1 to 3 people and 3 people are
visiting peter England with more them 5 people.
• ARVIND
5
7
4
10
1 1 to 3 3 to 5 5+
5 10 4 7
10 people are visiting arvind with 1 to 3 people and 4 people are visiting arvind
with only 3 to 5 people.

Chapter - 12
Conclusion

1. It was a great experience to be a student-researcher and give research
findings but it is very difficult to get response form respondent. You have
to create faith in the person to answer your question but once you know
the trick nothing like it. It will be too easy to do this work again.
2. We also learned that it is very difficult to work in groups and be collective
about the total work on a single goal
3. We also learnt how to collect data from the internet and also from the
stores
4. We made an attempt to apply the learnings of BBA in the project
Other general suggestions and conclusions
1. We conclude that the majority of the consumers are satisfied with the retail
ready made garment.
2. Consumers are getting whatever they want at reasonable prices and in
their budget and it is the only reason of positive growth of retail ready
made garment sector in Ahmedabad.
3. Consumer feels status while visiting the showroom so they should
advertise themselves on status criteria rather than other beneficial criteria.
4. They should advertise in a specific way to attract the customers of
Surrounding areas of Ahmedabad as to their style of living.
 As ladies love discount they should promote different schemes which

would give maximum benefit to the customers.
 They should have sufficient parking place in their store.
 They should try to serve with many brands at a time.
 They should take care of over all hospitality.
 Amdavadis are fond of food and new cloths so all that stores which are
having food facility that are more in benefit.

Chapter -13
Bibliography

 Koltler, Phlip, Principles of marketing, prenticehall of India, 2002
 Web sites
 www.pantaloonsretailindia.com
 www.jadeblue.com
 www.circlep.com
 www.peterengland.com
 www.allensolly.com
 www.arvind.com
 www.westside.com

Chapter-14
Annexure

1. Questionnaire
1. state your preference for branded ready made garments V/S tailor
Made garments for your garment purchase [please tick]

prefer do not
prefer
1. Branded
ready
made
garments
2. Tailor
made
garments
2. please give details for the following:
No. of visits Average spender per Over all satisfaction With how
in lat 6 visit many
months people you
invites
< 1 3 5 < 500 750 100 Str Satis Not Str 1 1 3 5
1 to to + 500 to to 0+ Satis satis not to to +
3 5 700 100 satis 3 5
0
Pantaloons
Allen solly
Jade Blue
Circle P
West side
Peter
England
Arvind

2. Articles from news paper (times of India)
18/aug/2005
Arvind dresses up for cult denim biz
It’s as haute couture as it gets, at least for denim. With a pair of top-end jeans
costing as high as an eye-brow raising $2000 apiece, you could call them the
Harley Davidson of all jeans brands.
And gearing up to join this exclusive club of cult denim labels like 7 for all
mankind, nudie, paper denim, Ernest sewn, rogn, 45 rpm, AG and melting pot is
Ahmedabad based arvind mills Ltd.
These are brands that are never advertised and sold only through exclusive high
street outlets in US, Europe and Japan.
This premium market is valued at a whopping $2.5-3 billion per annum. Enough
reason for Arvind to acquire American rights for cult denim brand REDS,
promoted by top-shot Italian designer stephano Turk for an undisclosed amount.
New Arvind is also gearing up to slip into the role of a preferred fabric supplier to
haute brands with its own fabric brand @, designed by top notch Japanese
designer Hiroshi Kato.
Sanjay Lalbhai has put in place a dedicated team of around 15 people to take
care of the premium denim business code named 2X – running right from design
through to production to marketing. The team includes Japanese designers Kato
and Alire, along with Turk.
It has also designed a different business model and strategy for its foray into this
rarefied space catered to only by right-odd denim fabric markers from Japan,
Italy and Turky.
This includes operation on the Italian concept of ‘proonto moda’ (meaning

immediate shipment) and even manufacturing as small a lot as 2 meters of a
particular design. The canvas includes denim blended with natural fibers like jute,
silk, paper and linen.
But what prompted an Indian player to aim for the top league? “The global denim
market is getting crowded but the premium space had very few players globally.
With our economies of scale, we can easily take on the Japanese and Italians,”
explains Jayesh Shah, director and chief financial officer, Arvind mills.

11/aug/05
Pantaloon may buy landmark.
Mumbai: landmark, one of the country’s largest and best-known
bookstore chains, is on the verge of being sold. Its promoters, the Chennai-
based Ramaiah family, are currently negotiating a sale with pantaloon, India’s
largest retail chain.
Landmark CEO Hemalatha Ramaiah, who along Ramaiah holds majority stake,
has confirmed that various options were being considered.
It is too early to comment on who and what it will be,” she said. Pantaloon CEO
Kishore Biyani, however; denied any such deal.
Landmark and pantaloon have been in talks for over a month now, said insiders.
Sources added that Rakesh Biyani, Kishor’s cousin, has been in touch with the
Ramaiah family. Apparently, Hemalathan Ramaiah is keen to run the business,
while her brother may eventually choose to exit it.
10/sep/05
Pantaloon to invest RS 250cr

Bangalore: retail major pantaloon plans to invest Rs. 250 crore in the next two
years in its new home solutions retail business. The plan is to create multiple
formats in the category, including ‘home towns’ that will have just about
everything you would need to build and manage a home.
Rahu Pillai, managing director & CEO of the pantaloon group company home
solutions retail India, said the target is to set up 1 million sq ft of retail space in
the next 30 months. : the potential is so huge that we think we should be able to
do Rs. 1,000 crore turnover a year by 2007-08, the first full year of operations,”
he said. Pillai recently moved to pantaloon from the RPG group, where he
headed the latter’s retail business.
28/june/05
Retail boom: ancillary industries grow fast

New Delhi: the boom in India’s $180 billion retail trade has triggered growth
across a spate of organized ancillary industries. In addition to specialized retail
storage firms, supply chain management providers and organized retail design
companies, demand is also being fuelled from IT hardware and software firms,
and manufacturers of air conditioners and microwave ovens.
Hyderabad based retail storage solutions major, makings group, has generated
business worth Rs. 20.4 crore from its material division this fiscal itself, with a
client list that includes pantaloon’s Big Bazaar and food Bazaar, RPG group’s
giant and food world, and metro cash & carry. : based on growth figures of the

retail industry, we have estimated revenues of Rs. 35 crore for the material
division by 2005-06,” said MK Agrawal marketing manager, makings group.
Supply chain management is another area that’s preceding the retail boom. Said
Ravi Mathur, CEO of supply chain and logistics solutions firm EAN India,
“globally, supply chain costs account for 20% of production costs, therefore
efficiencies in supply and logistics management had been identified as a key
driver to profitability.” EAN is working with closely chains like crossroad, food
world and Nilgiris.
The KK Modi group’s 24x7 chain of convenience stores had hired the pune-
based consultancy firm elephant design to carve out a distinct retail identity for
itself. Said Ashini Deshpande, director at elephant design. “Exposure to the
international market has set this trend. “The logo of the store will be synergized
with the stationary and staff outfits.
Yum restaurants-owned pizza Hut has been sourcing chillers and freezers from
blue star, while microwave ovens are being sourced from Samsung, said an
official at yum restaurant. “besides, there is a lot of emphasis on interiors – a key
factor to attract customers,” a yum restaurants” officials said.
Existing retail chain like shoppers stop pantaloon, local and multinational food
services providers, durables firms LG, Samsung and Sony, and lifestyle and
apparel Arvind Mills, Nike and Reebok are not the only once driving the retail
boom. Together with some of the country’s biggest industrial houses like
Reliance, Hero, Godrej and Wipro, a cumulative investment of Rs. 3,000- 4,000
crore is expected too be pumped into retail expansion in the next year, even
without foreign direct investment.
20/july/05
Denim in demand: Nanadan to double production capacity.

Ahmedabad: Nandan exit Ltd, the chiripal group company which is engaged in
textiles fabrics manufacturing is planning to invest Rs. 179 crore in doubling its
denim capacity as well as cotton-spinning facilities and a captive power plant.
“The company will invest Rs. 29 core in doubling its denim production capacity to
20 million meters per annum. Term loan of Rs. 22.2 crore has ready been
sanctioned by banks and the rest will be funded through internal accruals,” said
Ved prakash chiripal, chairman of NEL, at a press conference will be completed
by end of 2005-06.
Company has lined up another Rs. 150 crore project for whish it is finalizing the
loans from banks. The equity component will be raised through either a private
placement or a rights issue. “Around Rs. 100 crore will be invested in setting up
cotton spinning facilities. Another Rs. 50 crore will be used for a gas – based
captive power generation plant,” said chiripal.

NEL’s stock price jumped by 18.65% to close at Rs. 79 on the BSE on Tuesday.
In the past one weekly it has risen by 33%. The company’s initial public offer
(IPO) at Rs. 20 per share a few months back had got oversubscribed by 32
times.
For the first quarter ended June 30, net sales stood at Rs. 22 crore and net profit
was Rs. 1.38 crore against Rs. 59 crore and Rs. 2.17 crore, respectively for the
whole of 2004-05. The company also produces bottom weights for whish it has a
capacity of 8 million meters per annum.
Chiripal claimed that the domestic demand for denim is strong and it is growing
at 25%per annum. “Currently, our realizations from domestic denim sales are
higher than exports. We sell denim fabric to garment manufactures, many of
whom are exporting,” he added.
7/sep/05
Textile ministry to sign pact for apparel parks

ahmedabad: the union textiles ministry centre is all set to join hands with is try
centre is all set to join hands with IL&FS set up 25 apparel parks across the
country in a year’s time by merging the apparel park for exports scheme
(APSES) with the textile centres infrastructure development scheme shankersinh
vaghela has said.
“We will be signing a MoU with IL&FS on September 15 for the shceme. We
propose to set up a special purpose vehicle for the same and ensure a single
window clearance to proposed projects,” veghela said at an interactive session
with the textiles industry here on Monday.
The move will also enable easy availability of finance for new projects, each of
whish will ensure employment to around 10,000 – 15,000 people, he added.
The new scheme will not only speed the process of setting up the much needed
apparel parks required for India to compete globally by eliminating the role of
state governments and local civic bodies but also make available more funds to
apparel exporters from the centre.
Union textiles minister Shankershinh Vaghela with members off the textiles
industry.
“Under the new scheme the ministry will give Rs 50 crore subsidy to each
apparel pak as opposed y ors. 40 crore that they could get under both the
shames put together. Besides, we have observed that state governments have
been slow in rising to the challenge of coming up with apparel parks,” he said.

While the first such apparel park has come up at Tirupur, others are proposed at
location like Surat, Lidhiyana, Vishakhapatnam, Bangalore, Thiruvananthapuram
and Jaipur, among others.
4/8/05
States may get say in letting FDI into retail Package likely before prime
minister’s US visit
New Delhi
State governments could have a major say in allowing FDI into the retail sector.
As part of the effort to evolve a politically doable policy package that would
remove the existing ban on FDI in retail, it is proposed that the prospective
foreign investors would have to first secure state government’s clearance on
location of retail outlets and stores before being allowed to bring in FDI.
A section of UPA government at the centre feels that powers to the states could
be a possible way of resolving the political logia because of stiff opposition from
the left parties to any move to allow FDI into the retail sector, officials said. After
the stand-off on BHEL disinvestment is resolved, government is expected to
soon open a dialogue with the left parties on opening up India’s $180 billion and
fast growing retail market.
The policy for a measured opening of the retail sector to FDI is very much on the
reforms agenda of the government for the next few weeks and officials except
the move to fructify before this month’s visit of the PM to the us.
Adequate safeguards to protect the country’s lakes of small “pop and son” stores
and a say for the state governments in FDI approval could form the basis for the
discussion with the left parties.
‘power for the state governments” was a major mitigating political factor which
enabled UPA government recently to allow FDI up to 100% in the development
and construction of housing, shopping malls, hotels and commercial premises,
the policy clearly enunciated the role that the state governments would have in
deciding the locations of the projects.
The policy package for FDI is being evolved keeping in view the fact that
unorganized trade and small shops at present account for as much as 98% of the
retail market share in the country.
15/8/05
Mall math: movies & food sell, brands do not
New Delhi:

Setting up a new mall? Forget high street brands. The only things that sell are
movie tickets, food and drink and activities like bowling or miniature adventure
sports. Developers say that over 60% of people who visit malls end up watching
a movie and eating out, but only 30% actually end up shopping. On weekends,
about 50,000 to 60,000 people visit malls.
Tushar dhingra, V-P, PVR cinemas says, “A cinema hall is the tenant of May
mall. Last year, for example, 3.9 militant people visited PVR cinemas across our
Bangalore. This year, we expect the figure to cross 10 million. “According to
cross dhingra, average occupant levels at PVR theatres on weekends crosse4s
60%. “Being a specialty mall we get only serious buyers. People do not visit gold
soak simple to kill time or when they have power cuts at home,” says Gaurav
gupta director, aerens.


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Table of contents

Chapters Particulars Page No.

Chapter – 1 Introduction to retail

Chapter – 2 Retail ready made

Chapter – 4 West side

Chapter – 5 Allen Solly

Chapter – 6 Peter England

Chapter – 9 Jade Blue

Chapter – 10 Research methodology

Chapter – 11 Swot analysis

Chapter – 12 Findings Analysis and

TYBBA/GP/2005-06/BPCBBA Page 1 of 166

TYBBA/GP/2005-06/BPCBBA Page 2 of 166

TYBBA/GP/2005-06/BPCBBA Page 3 of 166

 The major types of retail ready made garments

TYBBA/GP/2005-06/BPCBBA Page 4 of 166

Any organization selling to final consumer where it is a manufacture, wholesaler

THE REMARKBLE WORLD OF RETAIL

· Every 10th billionaire in the world is a retailer.

TYBBA/GP/2005-06/BPCBBA Page 5 of 166

TYBBA/GP/2005-06/BPCBBA Page 6 of 166

TYBBA/GP/2005-06/BPCBBA Page 7 of 166

Retail ready made garment Showrooms

TYBBA/GP/2005-06/BPCBBA Page 8 of 166

As we know that Gujarat is a land for entrepreneur, cities in Gujarat that is

The standard of living is improving day by day in Ahmedabad. As we know

As we also know number of Gujarati families stay in foreign countries. We know it

The first one is Pantaloons. It is situated near mithakhali 6; road Navrangpura

TYBBA/GP/2005-06/BPCBBA Page 9 of 166

The fourth one is Jade Blue. It is independently owned retail organization. It is

The seventh is Arvind.it is situated at Income tax of Ashram road. It is owned by

TYBBA/GP/2005-06/BPCBBA Page 10 of 166

TYBBA/GP/2005-06/BPCBBA Page 11 of 166

From a humble beginning in 1987, Pantaloon as today evolved as a leading

TYBBA/GP/2005-06/BPCBBA Page 12 of 166

 ........Products that offer real value for money

 .......Caters to the entire household

 .......Customer assistance par excellence

With Pantaloons, the company believes in providing assistance par excellence to

 .......Providing service of customized suits within 48 hours

One of the services being tested presently by Pantaloons is unique customized,

 ......No question asked exchange policy

Another highlight of the Pantaloons service is "No question asked" exchange

 .......Building long term relationships

To further enhance and build long-term-relationships with its customers,

TYBBA/GP/2005-06/BPCBBA Page 13 of 166

TYBBA/GP/2005-06/BPCBBA Page 14 of 166

TYBBA/GP/2005-06/BPCBBA Page 15 of 166

TYBBA/GP/2005-06/BPCBBA Page 16 of 166

TYBBA/GP/2005-06/BPCBBA Page 17 of 166

TYBBA/GP/2005-06/BPCBBA Page 18 of 166

TYBBA/GP/2005-06/BPCBBA Page 19 of 166

TYBBA/GP/2005-06/BPCBBA Page 20 of 166

TYBBA/GP/2005-06/BPCBBA Page 21 of 166

• Pantaloon: Fashion by Pantaloon

• Big Bazaar: Is se sasta aur acha kahin nahin

• Food Bazaar – Wholesale prices

• Central Mall - Shop, Eat, Celebrate.

TYBBA/GP/2005-06/BPCBBA Page 22 of 166

TYBBA/GP/2005-06/BPCBBA Page 23 of 166

• Big Bazaar: Is se sasta aur acha kahin nahin

• Food Bazaar – Wholesale prices