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Big Bazaar group offers more than 100 stores all over the country with an
amalgamation of Indian bazaars’ feel and touch with a convenience and
choice of the modern retail facilities. The retail format of the Big Bazaar
group includes Aadhar, Rural & Home-Town retail chain, Ezone home-
improvement chain, sportswear retailer, depot and music chain is few
among others.
Currently, Big Bazaar has 98 stores in the country, including the recently
opened store in Mysore on September 26th 2008. Further to this, Big
Bazaar will be opening three more stores in a single day – i.e. 30th
September 2008, which will take the eventual count to 101 stores in the
country. These three stores opening shortly in Pune (Kalyani Nagar),
Cuttack (Darga Bazaar) and Delhi (Rajouri Garden).
Big Bazaar’s journey began in October 2001, when the young, first
generation entrepreneur Kishore Biyani opened the country’s first
hypermarket retail outlet in Kolkatta (then Calcutta). In the same month,
two more stores were added – one each in Hyderabad and Mumbai, thus
starting on a successful sojourn which began the chapter of organized
retailing in India.
The journey of Big Bazaar can be divided into two phases – one pre and
the other post January 26th, 2005, when the company rewrote the retail
chapter in India, with the introduction of a never-before sales campaign
“Sasbe Sasta Din”. In just one day, almost the whole of India descended
at various Big Bazaar stores in the country to shop at their favourite
shopping destination.
Further, what followed was the time and again rewriting of the Indian
Retail experience, wherein understanding of the Indian consumers
reflected in the products and services offered, creating innovative deals,
expanding in the tier II and tier III towns, tying up with branded
merchandise to offer exclusive products and services to its customers.
Rajan Malhotra, who is also the first employee of Big Bazaar, joining the
organization in early 2001 adds, “Since beginning, we have kept Big
Bazaar as a soft brand, which reflects the India and the Indianess. We
believed in growing with the society, participating and celebrating all
regional and local community festivals, giving customers preferences
above everything else.”
Every Big Bazaar is a small family by its own and the head of the family
– Karta – is the store manager. Kishore Biyani, the CEO of the Future
Group, has a vast understanding of the consumer’s insight, has inculcated
the habit of ‘observing, understanding customers’ behaviour’, in every
employee of the group.
Future Group is confident of the Indian Retail Story. The Group has not
slowed down its expansion plans despite the fiscal woes in the economy
present today. Future Group plans to have 300 stores and is expecting
revenues of Rs 13,000 crore by year 2011.
Location: Saligramam
Express Avenue, No.2, Club House Road, Anna Salai, Chennai, Tamil
Nadu - 600002
Contact: (91)44-28464311
Locations
Though, the products Big Bazaar stores stocks might not be advanced,
but the customers are assured to avail the worth of the money spent by
them. In 2001, the group opened its first store on the VIP Road, Calcutta,
which was the primary departmental store offering regulated services of
parking, steel vessels, apparel, electronics etc under the one roof at the
competitive prices. Big Bazaar has become a massive hit with lower
middle-class and middle class people as a major client base.
At present, the Future Group comprises various formats and brands like
Pantaloons, F123, Copper Chimney, Etam, Staples, One Mobile, Urbana,
Brand Factory, LootMart, HomeTown and Central. The Big Bazaar has
several stores located all over the India, among that Chennai, Hyderabad,
Ahmedabad, Bangalore, Kolkata, Pune, Mumbai and Delhi is those metro
cities where the stores of Big Bazaars are located.
• Online shopping:
• Discounts:
“Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein
extra and special discounts were offered on Wednesday every week, to
attract the potential buyers into their store.
• Security check: