Professional Documents
Culture Documents
MAKING IT WORK
typographic details
page 26
TIME TO COMMIT
font licensing and creation
page 38
Why settle for casual flirtation
when looking for a long-lasting
relationship? Finding the perfect
match is easy if you know the
rules. MEET YOUR TYPE will help
you overcome common obstacles,
and keep your heart thumping for
your one true love:
Ø5 THE BIRDS & THE BEES
typeface vs. font
typography.
TIME FOR ”THE TALK”
the elements of type
fuzz
peach MILO THIN 08
bra
MILO REGULAR ITALIC
MILO TEXT
TRAINING
MILOTHIN.OTF = FONT
ABCDEGHIJK
LMNOPQRST
UVWXYZ
abcdefghijkl
mnopqrstuv
wxyz MILO EXTRA BOLD
007 THE BIRDS & THE BEES
typeface vs. font
FF DIN PRO
DESCENDER TERMINAL
The male anatomy of a Even though it sounds
lower case letter that hangs life-threatening, it is
below the baseline. just the endpoint of
the letterform.
DOES (POINT) SIZE MATTER? 010
type measurement
POINT
PICA
011
INCH
72 POINTS = 1 INCH
6 PICAS = 1 INCH
Oh,
196 PT
17.5 PT
THE LENGTHS I GO
to plea∞e you.
OXTAIL OT
44 PT
ARE WE MEANT FOR EACH OTHER?
type history & classification
Blackletter type Display faces are Don’t expect The trashy Telling someone
was originally the crazy ones your parents to romance novel how you feel can
designed to you date before understand the you hope will be hard to put
mimic the getting married lure of exotic, never end–script into words–enter
calligraphy of to someone nice non-western type. evolved from dingbats, or
12th century from the Midwest. The language of cursive styles. symbol fonts–
European monks. They’re not built love knows Best used when the best way
Poor lonely, for long-reading no bounds. things start to get to say…
single monks. relationships. serious.
f+O=Ù
ï
in between. They begin to work as complete
typographic systems–in-laws and all.
TRADITIONAL FAMILY : FF Scala
COUGAR
on the
prowl
AQUAMARINE OT
POSTER BODONI BT
Make
OFFICE ROMANCE
Play the
Game FF FONTESQUE SANS & BOKKA SHADOW yourself
@---------->------------------
FIRST CRUSH
PRESENTABLE
TIMES NEW ROMAN
headline copy?
NO YES
NO
WHAT’S YOUR MESSAGE?
NO
boy toy
Consider this type when you need to make a
statement, put on a show for your friends, or
just have some fun. These outspoken faces are
FF TOKYO
known for setting a mood, but can sometimes
be over the top. They may be great for a summer
fling – just don’t get too attached.
TEXT FACE
FF SERIA
one
ONLY
SCREEN FONT
friend request
FF META OFFICE
Any love doctor will tell you, to make it work, you’ve got
to be in synch. So when playing matchmaker, choose
your typefaces carefully. Each one has a role to play –
whether the task is commonplace or kinky.
When combining CONTRAST Opposites attract. If your fonts are too similar
two typefaces (even to each other, it seldom works. Consider
if they’re the same
pairing a flashy, extrovert (display face) with an
point size), you may
need to adjust their
understated, introvert (text face). Also consider
point sizes to make pairing another weight from the same family
their x-heights match. (type family that is).
023
MAKING IT WORK
typographic details
TAKING THE LEAD 026
hierarchy
THE WHIP
FF AVANCE BOLD
****************
Make your type BREE THIN
3
HONEY,
can you loosen
the handcuffs?
JUSTIFIED
→ CENTERED ←
←← FLUSH LEFT
FLUSH RIGHT →→
029 WHEN THE STARS ALIGN
type alignment
Lust
XOXOXOXOXXOX0
UPTIGHT AND HARD TO READ
XOXOXOXOXOXXOX
OXOXOXOXOXOX
XOXOXOXXOXOXOXO
Love
XOXOXOXOXXOX0 IT‘S GETTING AWKWARD
PLAYING TOO FAST AND LOOSE
XOXOXOXOXOXXOX
OXOXOXOXOXOX
KERNING
XOXOXOXXOXOXOXO
XOXOXOXOXXOX0
AHH, PERFECTION CORPULENT COMPATIBLE CHARACTERS FF META PRO MEDIUM
LETTERSPACING
DELICATO BOLD
l o n e l y healthy smother
WE’RE DRIFTING APART LOVE AT FIRST SIGHT I NEED SOME SPACE
LOVE ME AS I AM 032
type distortion
456 789 NUMBERS Old style figures1 are designed to work within
text, while lining figures2 align better in charts
1 2
and graphs.
When you’re sure you’ve found the one, you gotta lock it
down. Licensing a font sounds like a big commitment,
but making it official supports the development of the
next generation of beautiful type. Do it for the kids.
BE ADVISED:
Abduction is not the same as adoption.
CALL THE LOVE DOCTOR 042
expert advice
i
background patterns or busy styles in your project. The old
photos behind the type. adage ‘two’s company three’s a
crowd’ works with type as well.
POINT SIZE Always choose the
body copy size first, and make WIDOWS & ORPHANS Show
everything else work with it. compassion to orphans (words
abandoned at the beginning
SPACING ISSUES Tighten up the of a column) and widows
letterspacing when using large (words left alone at the end
type, such as in a headline. of a paragraph).
FontStruct fontstruct.com
Hate the game? Make the typeface of your dreams with this
online font generator. You don’t even have to wait for a visa!
FOLDSTRUCT
045
IT ONLY GETS SWEETER 046
more FontShop resources
Font fontshop.com/blog/fontmag
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typography publication and regular new font updates for nothing.
“Baby, if you were on a page, they’d call you fine print.”
TheFontFeed fontfeed.com
Impress them with your typographic knowledge. This über blog has it all:
interviews, eye candy and new typefaces, all gleaned from sources worldwide.
FontShuffle apple.com/iphone/apps-for-iphone
Say goodbye to boring dates! Bust out this handy app when your date just isn’t
cutting it. Just don’t let him catch you drooling at all the other FontFont hotties.
FontCase fontshop.com/products/fontcase
It’s hard to keep track of them all, so let this award-winning font manager keep
your fonts organized and at your fingertips.