SYNOPSIS ON:

CONSUMER PERCEPTION TOWARDS

PARLE PRODUCTS, PATNA

Submitted By:

Name: Dheeraj Kumar

University Register Number
09WJCMA011

DON BOSCO INSTITUTE OF BIOSCIENCES &

MANAGEMENT STUDIES

Research Guide: Mr. Jagadish A.,Lecturer.

Submitted To: Bangalore University,Bangalore.

INTRODUCTION

Good Marketing is no accident but a result of a careful planning and execution. Marketing
practices are continually being refined and reformed in virtually all industries to increase the
chances of success. Marketing excellence is rare and difficult to achieve. Marketing is both
“Art and Science” There is constant tension between the formulated side of Marketing and
the creative side.

The world economy has undergone a radical transformation in the last two decades
Geographical and cultural distance have sunk significantly with improvement in the
production, Transformation and communication. These advances have permitted companies
to widen substantially both these Markets and their supplier sources. And thus the role of
Marketing becomes wide. Marketing Research is an essential process to develop the
company collection of data. Analysis, reporting of the data to specific situation to any
Marketing activities that the company facing with the increase in the competition &
development of various Marketing activities.

Marketing includes all the activities like promotion Distribution, Advertising etc. To fulfill
the all Segment of consumers Marketing is also to converts social Needs into profitable
opportunities. So This topic provides all the essentials to theoretical Knowledge with
practical knowledge and inculcate the efficiency. It is also requirement for the company to
improve their services quantity and distribution System for achieving their ultimate goal.

Biscuits Industries is one of the fast growing Industries in India. Marketing includes all the
activities like promotion, distribution, advertising etc.A strong distribution system is
Marketing base for FMCG Sector.

This project reports endeavors to study of “To study the distribution system of PARLE”

Reserch for selecting this topic I was assigned to study the distribution channel of PARLE
product Pvt Ltd. Channel of distribution plays a greater and important role in the entire
Marketing efforts being carried out by PARLE Product Pvt,Ltd.

“To generate more sales as well as to create and maintain an image of its product”
The topic is related to physical distribution. Which plays very important role for FMCG
products. Its also makes improvement in market share and increase in sales simultaneously. It
is also helpful for me to learn the distribution pettern and observe their attitude towards
demand of particular products practically.

Objectives of the Study:

 To find out Parle Coverage in various areas of Patna.

 To check the availability of the company products at different stores.

1) To compare the Brand with its competitive Brands like ITC, Britannia, Priyagold in
terms of coverage, number of brands available and monthly sales.
2) To analyze that which type of biscuits and candies are most preferred and demanded
by the customer. It was done by asking storekeepers as well as consumers.
3) To analyze the availability of Parle biscuits launched in the market.
4) To compare the organized retail stores with unorganized retail stores in terms of
availability of Parle Biscuits.

RESEARCH METHODOLGY
Research Type:
EXPLORATORY RESEARCH
EXPLANTION: The study was conducted by Parle Products Pvt. Ltd in 9 areas of Patna
mentioned below (source list) for the first time regarding market review and comparative
analysis between unorganized and organized retail stores.. Thus it is an exploratory type of
research.

Sample Design
A sample design is a definite plan for obtaining a sample for a given population. It refers to a
techniques or procedure adopted in selecting items for the sample.

Sampling:
Further, the design that has been adopted for the study of the given topic is CONVENIENT
SAMPLING.
Area of Research- Patna

Research Instruments- Open & close ended questions.

Unorganized retail stores (Areas): 9

[1] Boaring Road [2] Nageshwar Colony [3] Chitkohra

[4] Mitha pur [5] Patna city [6] Phulwari Sharif& Birla colony
[7] Mandiry [8] Anisha Bad [9] Kankar Bag

Organized retail stores: 3

[1] 9 to 9
[2] A to Z (Supper Market)
[3] Vishal Mega Mart

Tools and techniques for Data Collection

Primary Data:- The researchers collected primary data during the course of research period
with the help of the questionnaire that was designed for the storekeepers as well as consumers
to collect the information that was required to carry out the research.

 Secondary Data:- Secondary data was collected from books, articles, Internet and
previous research papers that had been conducted by the company representatives and
officials.

STATEMENT OF THE PROBLEM:

The study aims to analyze the varieties of parle products in retail stores,this also aims to
know the demand of competitors(britannia ,ITC,priya gold)products in a market. To compare
the organized retail stores with unorganized retail stores in terms of availability of Parle
Biscuits.
Limitations of the Study:
.

 No proper data was available about the stores in the city.

 There were not a big number of unorganized retail stores in Patna to carry out the
research more efficiently.

 Many retailers don’t express their original perception and views because of biasness.
Questionnaires

Name of the Customers:-_____________________________

Contact No.:__________________Mobile No.____________

1. Which brand comes first in your Mind When you think of biscuit.?
(A) Parle (B) Britannia
(c) I.T.C (D) Others

2. Which biscuit of parle do you consume.?

(A) Parle G (B) Hide & Seek
(C) Crack jack (D) Monaco (E) Others

3. Which factor influence you to purchase a biscuit of PARLE.?

(A) Price (B) Test
(C) Packaging (D) Others

4. Why you purchase Parle biscuit & what quantity size do you usually go for.?
(A) Small (B) Medium
(C) Large (D) Others

5. How frequently do you buy Biscuit.?

(A) Daily (B) Weakly
(C) Forth night (D) Monthly

6. Do offer or scheme effect your buying behavior.?

If yes then specify ……………………………………….
If no then specify……………………………………….

7. Who Consume PARLE Biscuits (the most)in your Home.?

(A) Children (B) you
(B) Old people (D) Other

8. If your preferred Biscuits PARLE is not available you go for which Brand.?
(A) priya gold (B) Britannia
(C) I.T.C. Sun fest (D) Others

9. If you get extra Benefit & Feather some other Brand then when you will switch over.?
Yes …………………… No…………………….
\BIBLIOGRAPHY

Books:
1) KOTHARI .C.R.
Research Methodology, New Delhi
Vikas publishing House Pvt. Ltd.

2) KOTLER PHILIP & KELLER KEVIN LANE ,Marketing

Management ,Practice Hall ,New Delhi

Websites:

www.wikipedia.com

www.parleproducts.com

Search engine:

www.google.com