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The evolution of information systems: their impact on

organizations and structures

Ananda Mukherji
Department of Management and Marketing, Texas A&M International University,
Laredo, Texas, USA

Keywords (URMs) were widely used for limited


Information systems, Introduction business data processing in the 1930s, the
Organizational structure, Internet,
This article looks at ways in which world's first fully automatic computer is
Corporate strategy
computerized information systems have considered to be the MARK I which was set in
Abstract impacted modern business organizations. operation in 1944 (Whisler, 1970a). This was
Information systems and While the influence of these systems on followed by the ENIAC (1946), short for
organization structures have been
organizations in general has been both Electronic Numerical Integrator and
highly interconnected with each
other. Over the years, information powerful and wide ranging, this article Calculator, the EDSAC (1949), the Electronic
systems architectures as well as focuses primarily on how organization Delayed Storage Automatic Computer, and
organization structures have structures have specifically been impacted. by the EDVAC (1952), the Electronic Discrete
evolved from centralized to more Variable Automatic Computer (Kanter, 1982;
To properly frame the various issues that are
decentralized forms. This research
looks at the evolution of both addressed, this article briefly traces early Lynch and Rice, 1975; Whisler, 1970a). All
information systems and computers, and mentions their development these machines had been designed and built
organization structures. In the by generations. Over the decades, both for military, scientific, or mathematical
process, it looks into the impact of purposes. Von Neumann, an early pioneer,
computer systems and organization
computers on organizations, and
structures have moved from a centralized to who developed the concept of the stored
examines the ways organization
structures have changed, in a decentralized design. This movement has program, was convinced that computers
association with changes in had major implications in what could solve many important unsolved
information system architectures. organizations are capable of doing in the face problems in applied mathematics (Ulam,
It also suggests logical linkages 1980; Whisler, 1970a).
between information system
of a turbulent environment by adopting
architectures and their ``fit'' with organic and network like structures. These Some time during the 1950s, the potential of
certain organization structures organizational metamorphoses have been computers in the realm of business was
and strategies. It concludes with possible, in large part, by the support recognized, and a powerful impetus was now
some implications for emerging given to marry technology with commerce.
provided by information technology that
and future organizational forms,
The first commercial computer, a UNIVAC 1,
and provides a quick review of the allowed autonomy and distribution of
effect of the Internet on small responsibility. A review of information manufactured by Rand Corporation, was
businesses traditionally using system architecture and organizational form delivered to the US Bureau of the Census in
stand-alone computers.
is made to underscore a natural 1951, while the first non-government
compatibility or fit between information installation, also a UNIVAC 1, was installed
systems and organization structures. In at General Electric's appliance plant in
conclusion, attention is drawn to the ways Louisville, Kentucky (Kanter, 1982).
Some portions of this paper information systems are likely to create According to Lynch and Rice (1975), the
were presented at The 1995 organizational interfaces between an period from 1956 to 1958 saw three significant
Annual Meeting of the organization's suppliers and customers, and developments in computing. These were:
Academy of Mnagement in how this may result in radically new 1 breakthroughs in increased core
Vancover, Canada. memories;
structures.
2 development of more standardized and
higher level languages; and
3 the development of a system for operating
Early developments
a computer or the operating system (OS).
Modern computers, as we understand them,
were essentially designed and developed in
the USA around half a century ago. While Computers in business
Management Decision punched card based unit record machines
40/5 [2002] 497±507 Computer development by generations
# MCB UP Limited The field of computers developed by what is
The current issue and full text archive of this journal is available at
[ISSN 0025-1747] now recognized as generations, starting with
[DOI 10.1108/00251740210430498] http://www.emeraldinsight.com/0025-1747.htm
the first generation half a century ago onto
[ 497 ]
Ananda Mukherji the end of the fourth generation today. The in the manufacturing industry owing to the
The evolution of information concept of generations is both artificial and dramatic effect of computers and
systems: their impact on arbitrary, but is a useful framework for
organizations and structures information. Computers have been used to
understanding developments in this field. systematize and solve problems in diverse
Management Decision
40/5 [2002] 497±507 Commonly, generations are associated with areas of business including planning, R&D,
levels of computer technology and processing engineering, marketing, procurement,
speeds. The first generation computers, up to production, storage, distribution, operations
the mid-1950s, were associated with valves and service, and management (Engel, 1969).
and electric relays. The second generation Very simply, computers allowed the
computers, developed in the late 1950s, used development of planning techniques hitherto
transistors instead of vacuum tubes. They too complex to develop, compute, or control.
occupied far less space than their These included the development of systems
predecessors, were faster in operation, planning like PERT/CPM models, planned
required less maintenance, and were more program budgeting, and simulations (Gotlieb
reliable. and Borodin, 1973), as well as developments
Third generation computers of the 1960s in areas like production, automation, and
and early 1970s were characterized by large other planning and control systems (Kanter,
scale integration (LSI) of integrated circuits. 1982). Other contributions of computers were
Introduced with the third generation in the areas of high volume and repetitive
machines was the concept of the family of computations, measures for operations
computers, and users could move upward ± control, and as an information and decision
adding computing power, storage capacity, tool (Lynch and Rice, 1975). There is no doubt
and peripheral capability ± without costly that the contributions of computers are
conversions (Kanter, 1982). Each generation numerous and well-known, and US industry
was characterized by a marked improvement has, on the whole, been radically and
in performance, capability, and a fall in beneficially affected by these contributions
prices. Fourth generation computers, from (Engel, 1969).
the early 1970s, were characterized by very
large scale integration (VLSI), and the use of
semiconductor memory and sophisticated
Growth of information systems and
software. Computers of this generation, apart
business organizations
from high speed and massive computing
power, were characterized by the use of Over the last three decades, computer-based
microprocessors, virtual memory, and highly information systems and business
developed communication and database organizations developed in unique and
facilities. They not only became powerful and special ways. As far as computers are
fascinating, but their usage in business concerned, the manner of hardware and
generally accelerated the possibilities and software development resulted in unique
potentialities of growth. architectures evolving over time. At the
same time organization structures developed
Computer installations in business special forms to suit and fit their specific
The combination of increased computing environmental and strategic requirements.
power, powerful software, and continuously
falling hardware prices became a very Development of information systems
attractive proposition for business Computer based information systems are
organizations, and from the mid-1960s categorized by their architecture or topology
onwards installations in businesses (Burch, 1985), which are a set of
increased rapidly. From an installed base of interconnections or nodes in a network.
ten computers in 1950 valued at $0.01 billion, Categorizing information systems
a total of 138,000 computers valued at $53.0 architecturally is appealing since it is not
billion were installed by 1980 (Kanter, 1982). idiosyncratic to particular settings, and
The transformation of the US economy further, these architectures are fairly well
took place in the 1950s when the information established and accepted (Leifer, 1988). This
age overtook the industrial age. Sprague and section briefly discusses the four main types
McNurlin (1993, p. 2) mention, ``It was in 1957 of information systems architectures or
that the USA passed from the industrial era typologies consisting of centralized,
to the information era. In that year, the distributed, decentralized, and stand-alone
number of employees in the country whose systems.
jobs were primarily handling information The combination of hardware, software,
surpassed the number of industrial data, and communication formed the core of
workers''. This was important not only in the information systems. As each of these
service or information industry, but also the dimensions developed and integrated, the
[ 498 ]
Ananda Mukherji concept, design, and capability of to as ``peer networks'' (Durr, 1987) and have
The evolution of information information systems underwent massive no central processor through which
systems: their impact on changes. The earliest systems were the communications must pass, and hence there
organizations and structures
classic centralized systems typically are more degrees of freedom in
Management Decision
40/5 [2002] 497±507 characterized by a mainframe host computer communication, and communication
supported by an array of peripherals, constraints are substantially less than for
including ``dumb'' terminals, which allowed distributed systems.
interactive, information processing activities A fourth kind, though less common, are
mostly of a transactional nature (Leifer, stand-alone systems, typically PCS, used in
1988). These centralized systems were modest individual departments or as information
in size in the earlier generation computers, systems in small organizations (Leifer, 1988).
but grew from small, medium to large Because of their limited capabilities and low
centralized mainframe systems over time. cost, most large organizations do not plan for
This was the trend up to the 1970s, and for the them (LaPlante, 1987), and their effect is on
first 20 years discussions on data and systems the work of individuals rather than on the
were about techniques to manage data in a organization as a whole (Lee, 1986).
centralized environment (Sprague and
McNurlin, 1993). Changes in organization structures
In the early 1960s, the main concern among Businesses in the USA have changed in many
hardware manufacturers and data different ways during the course of this
processing managers was achieving machine century. The earlier trends were essentially
efficiency. With increasing demands and the development of single businesses that
sophistication of users of information, and preferred to retain overall control through
with the availability of powerful personal vertical integration, and Chandler (1990) has
computers (PCS), data processing activities observed that US organizations have
became more distributed. This gradual shift invariably stressed the ascendancy and
from information availability in report form development of functional areas. In the 1960s,
to information becoming available on there were a spate of acquisitions and
demand, and forming a part of a decision mergers primarily as a response to anti-trust
support system (DSS), accelerated the trend laws (Schleifer and Vishny, 1991). Companies
from centralized to distributed systems, went into unrelated businesses and formed
consisting of clusters of minicomputers huge conglomerates. In the 1980s, this trend
networked through LANs, or local area changed through a process of readjustment,
networks at the intra-organizational level, disinvestment, and restructuring, and the
and the later WANs or wide area networks at degree of unrelatedness was reduced
the inter-organizational level. The growth somewhat, and large diversified businesses
and importance of minicomputers, so were formed. Many structural changes have
fundamental to this trend, can be gauged taken place during the last 30 to 40 years, and
from Table I. the direction of these changes has been to
Distributed systems are defined as ``peer- move from centralized to decentralized
to-host systems'' (Durr, 1987), and are organizations through various stages. These
designed as ``spokes'' or terminals around a stages started with the earlier centralized
central processor or mainframe. Spokes single business organizations which were
might have their own processor, storage vertically integrated, and then moved onto
device, and terminals that have their own the divisionalized structures used at Du Pont,
computing facilities and databases (Leifer, and later at General Motors.
1988). Distributed systems are now giving This basically was a movement away from
way to decentralized information systems, functional control to divisionalized control.
and the role of the user is becoming This was typical of the M-form of
paramount. This trend is continuing through organizations where a division would be
the 1990s. Decentralized systems are referred given complete autonomy and each division
would have its functional areas under its
Table I control. The head or corporate office would
Minicomputers installed 1970-1980; purchase have an essentially coordinating role, and
price $ billions each division would function with its
divisional level corporate setup. These
Year Number Value
changes took place in order to handle
1970 31,000 1.9 changes more appropriately in the
1975 202,000 6.0 environment, and to have more effective
1980 840,000 19.3 responses to competition. Organizations
Source: Kanter (1982) found that a decentralized setup was in many
cases better suited to cope with an
[ 499 ]
Ananda Mukherji environment marked with rapid changes. (SBUs), determine the strategic portfolio
The evolution of information Perhaps the one key reason decentralization of the organization. They may be
systems: their impact on could meaningfully take place is by the decentralized from the perspective of the
organizations and structures
support provided by information systems total organization, but can be centralized
Management Decision
40/5 [2002] 497±507 that allowed decentralized communication from within the division, or may exist in
and control. any other combination.
Decentralization has moved further, and 5 Adhocracy. These can be construed as
later structures have been in the form of divisionalized forms, held together by a
matrix, hybrid (Daft, 2001), and network strong culture. These are usually small
(Miles and Snow, 1986; Snow et al., 1992) and have the characteristics of a young
organizations. Each of these structures have organization (without necessarily being
been found to be a more appropriate response young). Mutual coordination and
to cope with increasing turbulence in the cooperation are critical which cause these
external environment. In modern business organizations to behave like project
organizations, effectively handling a complex teams. They are essentially highly organic
and turbulent environment has been the with little formalization.
fundamental problem that top management
and organizational administrators must cope Integrating computer architectures and
with (Milliken, 1987; Thompson, 1967). Again, organization structures
new structures to cope with new It is interesting to note, based on the earlier
environmental realities have been possible discussion on computer systems and
in large part due the possibilities of organizations, that evolving computer
information and control provided by architectures and changing organization
computers. structures bore a similarity of form, in that
An important view of evolving both evolved from a centralized to a
organizations has been the five typology decentralized design. This shift in both cases
structure provided by Mintzberg (1979, 1981, can be understood as a distribution of power
1983), and similar typologies have also been from one central node to a number of
suggested by Daft (2001). These typologies are decentralized sources because of the many
based in part on organizational life cycle, advantages that accrued from such a shift. In
type of business, and the competitive both computers and in organizations, such a
environment. The five part typology of shift was characterized by a significant
organization structures consists of the reduction in formality, or in computer terms,
following: a reduction in ``protocol.''
1 Simple structures. These are characteristic In the computer or information system
of both young, start-up, entrepreneurial environment, such a shift from a centralized
organizations as well as well entrenched controller or ``authority'' had many
autocracies. They are usually small, implications. From a relatively rigid system
operating in a market niche within a of a single central processor servicing
dynamic environment with few rules. requirements of peripheral units, and
2 Machine bureaucracies. These are handling requests on a rigid set of heuristic
characterized by standardization, or algorithms, distributed systems distribute
functional structural design, and large both data and processing to multiple
size. These structures are generally machines and results are exchanged (Leifer,
differentiated both horizontally and 1988). While both centralized and distributed
vertically, and are normally associated systems required varying degrees of central
with standardized, routine, mass control and authority, distributed systems
production technologies in a stable had far higher levels of communication and
environment. task accomplishment at relatively lower
3 Professional bureaucracies. These rely on levels. With decentralized systems, there is
standardization of skills as a basis for no central controller, and both
coordination, and have a high communication and task responsibilities
informational component. These have been devolved to independently be able
organizations are decentralized down to to communicate and share resources with
the level of those professionals relatively high degrees of freedom. Although
responsible for carrying out the terminals or other systems communicate
organizations' tasks. through bridges or gateways and require
4 Divisionalized forms. These are integrated rules for connectivity, these constraints are
sets of semi-autonomous entities loosely substantially less than for distributed
joined by an administrative framework. systems, and this flexibility gives
The semi-autonomous entities, often decentralized systems the capability to cope
referred to as strategic business units with a wide variety of information
[ 500 ]
Ananda Mukherji requirements (Leifer, 1988). In other words, of forces, including the environment,
The evolution of information the power of decentralized systems is competition, and technology. How is it
systems: their impact on maximum when protocol or rules are at a possible to evaluate and separate this
organizations and structures
minimum. Electronic mail, local area relationship, between computers and
Management Decision
40/5 [2002] 497±507 networks, telecommunication systems, group organizations, into cause and effect? This is
decision-making systems, etc., allow hard to do except to understand that evolving
messages to be sent through the network in computer architectures impacted and
an interactive mode which results in an enabled newer organizational forms, and
increase in the quality, quantity, reliability, over time changing organizational
and capability of the system to process requirements impacted the shape and design
information (Leifer and Triscari, 1987). of computer systems and architectures.
Organizations, in the last half century, Our discussion so far has been to examine
have undergone extensive structural the evolution of computer architectures and
changes, in large part due to changes in the organization structures separately. In the
operating environment, and also due to following sections we combine the separate
advances in management and organization evolutions and discuss the impact of the
theory. To be highly efficient through a relationship between computers and
machine bureaucracy like structure was the organizations in two ways. First we discuss
requirement of an earlier age. Such a the impact of computers on organizations in
structure is still viable in an environment the last few decades. This is then followed by
characterized by stability and reduced analyzing, based on some conceptual and
complexity. Such structures are relatively empirical studies, whether certain computer
uncommon today as business organizations architectures are associated with certain
have moved from the criteria of efficiency to types of organization structures.
that of effectiveness, and such moves have
seen machine bureaucracies evolving into The impact of computers on organizations
more organic structures. One of the earliest and more well known
Many scholars, including Mintzberg (1983) studies of the impact of computers on
and Daft (2001), have highlighted that organizations was undertaken by Whisler
different types of structures are more (1970b) in the late 1960s. In a study of 23 large
appropriate for different types of insurance firms, the study revealed a
environments. Effectiveness was provided number of interesting effects, some contrary
better by divisionalized organizations to what were expected from computer-based
operating in hybrid or matrix like structures, information systems. Perhaps the kind of
as is common today, compared to the earlier results highlighted in the study (Table II)
centralized structures. According to Snow et were due to the earlier stress on data
al. (1992), today's competitive pressures processing as opposed to the later emphasis
demand both efficiency and effectiveness, of using computers primarily as
and firms must adapt with increasing speed communication and decision support
to market pressures and competitors' systems.
innovations, while simultaneously The study indicated a decline in the
controlling or even lowering product or number of levels in the organization
service costs. Under these conditions, they structure, greater consolidation and rigidity
suggest that by using a network structure, a in decision making, increased centralization
firm can operate an ongoing business both of authority, and routinization in the content
efficiently and innovatively, focusing on of lower level jobs. The impact of computers
those things that it does well and contracting created shifts in power that were not
with other firms for the remaining resources. anticipated before. In the initial stages of its
It is quite clear from the above discussion introduction, the power of information was
that the move from centralized to in the hands of the departments in which
decentralized information architectures, computers were installed, which was
coupled with a similar move in organization typically the accounting department.
structures, should be associated with each ``Information is power'' has become a maxim,
other because of the way both have such and with it the realization that power
close similarities in their evolution. It must devolves upon those who gather, process,
be remembered that both computers and disseminate, or simply possess information
organizations evolved and changed form for (Gotlieb and Borodin, 1973). According to
different reasons. Computers architectures them, the increasing value of information as
evolved, at least in the earlier era, due to the a commodity brings with it the potential to
pressure and impact of communication change the bases of power and create new
technology, while organization structures ones. Over the years, the availability of
evolved as they were impacted by a multitude decentralized information systems allowed
[ 501 ]
Ananda Mukherji Table II
The evolution of information Early impact of computers on organizations
systems: their impact on
organizations and structures Organization structure Decision making Authority and control Job content
Management Decision
40/5 [2002] 497±507 Decline in clerks and Consolidation of separate Centralization of control Routinization at lower
supervisors decision systems levels and broadening at
upper levels
Increase in upper-level Upward shift in decision Increase in machine Decline in interpersonal
managers making control communication after
computers
Decline in number of levels Rational and quantified Control over individual Increase in communication
decision making behavior during system development
Consolidation of Rigidity and inflexibility in Blurring of traditional lines Decline of skill levels at
departments decision making of authority and control lower and middle levels
Increase in skill levels at
upper levels

organizations to go ahead and attempt to department of its own, usually called the EDP
decentralize their structures to more and later the management information
effectively cope with their environments. system (MIS) department. This department
Organic structures such as hybrid, matrix, then serviced various departments in the
and network organizations were possible in entire organization, and became an
large part because of distributed and information hub. This stage is still
decentralized decision-making powers made characterized by centralized computer
possible from new information architectures. systems, but they were generally high
Mintzberg, (1983) has provided extremely capacity mainframes that could take on the
compelling illustrations of how inadequacies increased load. The current state of
in the machine bureaucracy structure led to development in organizations is indicative of
formations of more effective structures, and a situation where every department is
how management information system (MIS) networked into an information and
capabilities were used to form new communication system supported by the
structures. He mentioned that as the MIS/IS department. This is the stage of
environment remained stable, the machine distributed and decentralized systems that
bureaucracy had no great difficulty in are typical of a network environment. The
adaptation. As environments changed, three stages in the evolution of information
generating new non-routine problems, systems are given in Figure 1.
managers at the strategic apex quickly The network environment presented in
became overloaded due to the high degree of Figure 1 is suggestive of an information
centralization inherent in such structures. system that primarily operates as a decision
One of the ways to overcome these support system (DSS). Here, users or user
information bottlenecks was to restructure, departments drive the system, communicate
distribute authority, and decentralize with each other, share resources including
management. A combination of databases, take greater responsibility for the
environmental turbulence associated with data and the supporting information system,
information systems' capabilities provided a and use the MIS/IS department mainly for
strong impetus and capability for technical and software support. According to
organization structures to constantly Wiseman (1985), over the years information
reshape. system technologies have evolved from MIS,
to DSS, to strategic information systems
Phases of computerization in organizations (SIS), and now serve the purpose of
In many organizations, computers were combining with organization structures to
initially introduced as a part or a section in serve as competitive weapons.
the accounting department, usually under Another view of the growth, evolution, and
the title of electronic data processing (EDP), impact of computers on organizations is
and, for administrative purposes, was also given by Gibson and Nolan (1974). These
under the control of the accounting researchers have provided an excellent four
department. At this stage, computers were stage framework (Table III), covering the
generally centralized systems consisting of evolution and growth of EDP departments as
low capacity mainframes. As the need, usage, computers were introduced into the
and capabilities of data processing increased, organization.
the data processing section in the accounting These four stages were:
department became an independent 1 initiation;
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Ananda Mukherji 2 expansion; development and getting software projects on
The evolution of information 3 formalization; and stream.
systems: their impact on 4 maturity.
organizations and structures Expansion
Management Decision At each stage they have looked at three This phase was characterized by a profusion
40/5 [2002] 497±507 specific dimensions, namely, growth of of applications which typically dealt with
applications, growth of specialized cash flow, general ledger, budgeting, capital
personnel, and management techniques budgeting, forecasting, personnel inventory,
applied. order processing, sales, and inventory
Initiation control. As can be seen from the type of
Computers were introduced into the applications, the emphasis was on greater
organization with a view to essentially save sophistication and in creating specific
costs, and computers were looked upon as competencies, and computers had
labor saving devices with great internal considerable capabilities in improving
utility. Typical applications where customer and supplier relationships. In
organizations realized considerable initial terms of personnel, the emphasis was on
savings were payroll, accounts receivable, systems programmers, scientific and
accounts payable, and customer billing. business applications programmers, and
Personnel requirements at this stage were systems analysts. The department became
oriented to efficient utilization of computers, large in size, and the thrust was to ``sell''
and the emphasis was on selecting operators, computer services within the company.
programmers, and analysts. Management
Formalization
within the EDP section was typically lax as
Here the applications developed emphasized
the environment was one of system
``control'' specifically in the areas of
purchasing, production planning,
Figure 1
scheduling, and cost control systems. Here
Three-part evolution of early information systems
the personnel emphasis was on maintenance
programmers, and to have functional
software specialists (like finance, marketing,
and manufacturing). The emphasis in
management was control oriented within the
department.
Maturity
Along with consolidation of resources, the
applications became more sophisticated
both in terms of software complexity, and in
providing strategic information support to
the organization. Applications typically
included simulation and planning models,
on-line query systems, and complex data
base management systems. Networking and
teleprocessing at this stage became
increasingly more popular. The department
was managed as a resource, and its
importance was at a total organization
level.

Table III
Four-stage growth of companies in organizations
Initiation Expansion Formalization Maturity
Applications Cost reduction Proliferation of Emphasis on control Database
applications applications
Growth of personnel Specialization for Specialization to Specialization for Specialization for
computer efficiency develop variety of control and database technology
programs effectiveness and tele-processing
assurance
Management Lax management Sales oriented Control-oriented Resource-oriented
techniques applied management management planning and control
Source: Gibson and Nolan (1974)
[ 503 ]
Ananda Mukherji Linkages between computers and access to mainframe processing capabilities,
The evolution of information organization structures as well as local processing linked to
systems: their impact on
organizations and structures While organizations evolve to adapt to their specialized databases. Divisionalized
environments, the purpose behind such organizations use centralized, distributed,
Management Decision
40/5 [2002] 497±507 evolutions and transformation is essentially and decentralized systems because
a question of strategy, that is to do with the divisionalized structures may take many
organization's adaptation, survival, growth, forms. Some may be loosely coupled, while
and improved performance. Organization others may be tightly coupled. The coupling
structures, therefore, serve a function which may be by way of formal controls, or through
essentially suggests that an organization can a strong culture. The division may have a
function best when it assumes certain forms. centralized or decentralized relationship
The objective of this article is two-fold: one is with its corporate office, and the structure
to examine the evolution of information within the division may be centralized or
systems and organization structures, and the decentralized. Divisions, therefore,
other is to assess the relationship between depending on the way they are organized,
certain computer system architectures and will have unique and different types of
how they support particular organizational information architectures. Adhocracies, on
structures and forms. Based on the operating the other hand, are linked with decentralized
environment and competitive strategy, systems as these are small autonomous
organizations can take certain structural structures that are highly organic and
forms as suggested by Mintzberg (1979, 1981, behave like project teams.
1983), or certain strategic forms or In an empirical study by Tavakolian (1989),
orientations as suggested by Miles and Snow 52 firms were analyzed to verify their
(1978), or by Porter (1985). While the strategy-structure relationship with a
Mintzberg typologies have been discussed, particular type of information system
the Miles and Snow, and Porter architecture. It is well accepted that
organizational strategies basically suggest a proactive firms are more decentralized and
proactive ``prospector'' or ``differentiation'' autonomous in their organization structures
strategy versus a less proactive ``defender'' or compared to reactive or less proactive firms.
``cost leadership'' strategy. Miles and Snow It was presumed that proactive firms
(1978) also have an intermediate ``analyzer'' following ``prospector'' (or differentiation)
strategy. Each of these various strategic strategies would be characterized by more
typologies or strategy types require certain decentralized information technology (IT)
organizational forms. structures compared to ``defender'' (or cost-
In a conceptual study by Leifer (1988), there leadership) organizations. ``Analyzer''
were certain ideal matches between the four organizations would have centralization
information architectures discussed earlier levels of IT structures somewhere in between
and the Mintzberg typologies. Leifer suggests these two. The findings of the study indicated
that certain organization structures are more that the three strategy types differ
compatible with certain information significantly in the degree of centralization of
architectures. A mismatch, according to him, their IT or information architectures, in line
would result in inferior performance, unless with the basic hypotheses.
a change was effected onto either the
architecture or the structure, or both.
It will be noticed from Table IV that Implications for emerging and
bureaucracies are matched with centralized future organizations
systems, while professional bureaucracies
What are emerging and future organizations
use both centralized and distributed systems.
going to be like? And, what is the role of
This is because such organizations need
information systems in shaping future
organizations? Many scholars have suggested
Table IV
that environmental factors, managerial
Linkage between organization structure and information architecture
attitudes, workforce sophistication, and
Types of organization structure Type of information architecture numerous other factors are likely to affect
Simple structure Stand-alone PCs the form, structure, and functioning of future
Machine bureaucracy Centralized systems organizations. According to Galbraith and
Professional bureaucracy Centralized and distributed systems Lawler (1993), emerging and future
Divisionalized form Centalized, distributed and decentralized organizations are more likely to be
systems characterized by decentralization of decision
Adhocracy Decentralized systems making, and in order to facilitate this, they
are likely to be designed as distributed
Source: Leifer (1988)
organizations. The newer structures are
[ 504 ]
Ananda Mukherji likely to have extremely close links, organizational boundaries become extremely
The evolution of information especially through computer based fuzzy, and become less relevant. Customers
systems: their impact on information systems, with their suppliers can and do directly interface with their
organizations and structures
and customers. Enhanced coordination is producer's manufacturing systems to initiate
Management Decision
40/5 [2002] 497±507 likely to result, as is happening with production, specify production
electronic data interchange (EDI) being specifications, and change other parameters.
increasingly used to integrate the operations Manufacturers, too, can and do interface
of two or more organizations that do business directly with supplier systems to procure
with each other (see Figure 2). Network material without actually setting up a formal
organizations with their internal and purchase order. The new structural
external networks, high performance work possibilities bypass traditional transactions,
teams, flexible work groups, centrality of and create levels of interactions and
customers, close coordination with suppliers dynamism that organizations may find
and contractors, and the ability to respond difficult to cope with. The relationship
quickly to changes are perhaps the shape of between organization structures and
organizations of the future. information systems has a potential that is
Network structures would be an not very well understood, and a power to
appropriate response to cope with these create more change than can be currently
complex and dynamic forces facing comprehended.
organizations that include globalization
(Bartlett and Ghoshal, 1989; Ohmae, 1990), The Internet, stand-alone computers and
heightened turbulence and demographic small businesses
changes (Toffler, 1980; McDermott, 1985; With the advent of the Internet, the greatest
Morris, 1992; Thomas, 1990), and extra- impact has been on the role and operations of
economic goals (Etzioni, 1988; Keeley, 1988; small businesses. Traditionally, small
Meyer and Gustafson, 1988). Giving support businesses with simple structures
to the shape of things to come, Gerstein and (Mintzberg, 1983) used stand-alone
Shaw (1992) have suggested that due to the computers. Small businesses were
forces of technology, competition, constrained to using relatively simple off-the-
oversupply, globalism, customer shelf software packages that provided
expectations, government participation, and standardized solutions for typical business
ownership and workforce dynamics, problems. Prior to the Internet, small
organizations are being forced to reshape businesses were neither networked nor were
themselves to survive and prosper. they capable of interorganizational
One characteristic of network communications using computers. However,
organizations is the quasi-integration of the Internet has changed all that and has
information systems with both suppliers as created completely new dynamics in the way
well as customers. Such integration is small businesses can leverage the World
possible because of technology and the Wide Web to overcome the disadvantage of
environmental dynamics organizations face. size and accessibility.
What are the implications of such structures A recent study indicated that consumers
that are created from the integration of and businesses equipped with personal
information systems? One outcome is that computers (PCS) and Internet access were
poised to bypass paper transactions in favor
Figure 2 of electronic information exchange (Friel,
Areas of interface among emerging organizations 1999). Studies have indicated that 60-67 per
cent of small businesses were equipped with
a computer and modem, were using online
banking functions, and had their own Web
pages (Security Distribution and Marketing,
1998; Friel, 1999). Another survey revealed
that about 61 per cent of small businesses
operate some kind of computer network, and
20 per cent of those that do not plan to do so
within the next 12 months, and nearly 40 per
cent of the survey respondents plan to update
their networks within a year (Pepe, 1999). An
IBM survey in 1994 indicated that less than
half of small business executives were aware
of the Internet's existence, while in 1999 the
Internet has become an integral part of the
daily business operations of small businesses
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global reach and impact as the largest
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