Media Mind-prints 2010: 24-City Youth Meet on Media and Environment

For details and queries contact: Niraj Langote (niraj.langote@isbmmedia.edu.in)
Pankaj Badade (pankaj.badade@isbmmedia.edu.in)

Why Media Mind‐prints 2010?

1. Industry exposure for the students by the students.
2. Experience of organizing a major event from scratch.
3. Leadership quality and team‐work development.
4. Coordination, bonding and evolving as the best media trainee team in the country.
5. Communication skills development by performing various functions in organizing the
event.
6. Acquiring crisis management abilities.
7. Development of enterprise and business acumen, as the project is executed with
only a seed capital and requiring further resources to be raised.
8. Industry contacts of the speakers for media coverage.
9. Opportunity to know one’s own and other cities well.
10. Promotion and branding of ISB&M School of Communication.
Cities for each Zone
West: Mumbai, Pune, Raipur, Ahemdabad, Indore, Nagpur,Vadodara.
East: Kolkata, Patna, Ranchi, Guwahati, Jamshedpur, Shillong.
North: Noida, Lucknow, Jaipur, Udaipur, Dheradun, Delhi, Chandigarh.
South: Bangalore, Hyderabad, Chennai, Cochin.
Partners: Media, Radio, Online, Hospitality, Food & Beverage, Outdoor.
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MESSAGES
DECODING THE BUSINESS OF COMMUNICATION
The media and entertainment industry is said to have crossed Rs.65,000 crores, growing at year‐on‐year
average rate of 14.5% over the last decade, which is much higher than the average GDP growth‐rate in
the same time, and is currently employing at least 20 lakh people altogether in the organized or
unorganized sectors of the ‘industry.’ The tag and status of industry to media and entertainment is itself
very new, something only as old as the current decade.
But the understanding of the business dynamics of this industry and the application of organized
management principles herein is still low. One, the leadership of the industry is largely in the hands of
maverick creative people believing more on intuitions than research, and on hearsay than on proven
trends. Two, the talent pool on the marketing side of the industry has been focused largely on sales
rather than long‐term brand‐building. Three, the HR policy and practices have been conspicuous by their
absence in most companies, barring a few at the top.
We, in the ISB&M School of Communication, believe that there is not only the need for professional
marketers, HR professionals and finance managers to run the Media & Eentertainment industry, but also
that the very creative core of the industry should have an initial schooling in media management.
Hence, the training here blends media skills with management practices, fuses the art with the science,
the aesthetics with the organization.
Media Mind‐prints 2010 upholds this spirit of blended learning, by taking it around the nation informally
yet emphatically in 24 cities by a valiant group of around 300 youths and 25 staff members of the ISB&M
School of Communication.
My heartfelt best wishes and congratulations to this courageous pioneering team for doing what they
are over the next two months across India.
Dr Pramod Kumar
President
International School of Business & Media

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MIND‐PRINTS: A CHANCE TO LEARN BY LEARNING TO DO
Media Mind‐prints 2010: an initiative across 24 cities. It is being shouldered by around 300 students of three
campuses of ISB&M School of Communication along with around 20 staff members working at front and back end.
It aims to create a nationwide classroom on issues of media and environment. It also creates the largest ever
national youth fest in India on media and the green battle that mankind is waging today. Sheer numbers tell it all.
Some 24,000 youth are expected to attend the 24‐city series. At least 50,000 youth will be reached out to,
personally, by the 300 valiant organizers to finally bring half of them at these venues. Several times more youth
will be reached out through the radio, newspapers, online portals and local television partners, apart from outdoor
campaigns and road shows.
And all of these will focus on the challenge of protecting our planet and on the challenges of communicating that
to the larger masses. Also, the series shall be focusing on understanding the various nuances of media today and
careers in the industry.
We need to change the way we look at professional education today. More so, in the context of media and
communication. We need to make things more hands‐on, more out‐there, more for‐you‐to‐involve. This initiative
is exactly that.
Also, an education brand, if it is honest, should not be built by the power of money through paid ads and
hoardings. But, it must rest on the faith and the initiative of the stake‐holders, the beneficiaries, the students. The
first customers of an institute are its best advocates if they get what they want and dream of. Media Mind‐prints
hence is a series completely handled by those who should do the job: the trainees of ISB&M School of
Communication pioneering the largest ever youth meet across India with one purpose and under one banner.
The competition in life, if at all has to be there; should be with oneself, against yesterday’s failures, for tomorrow’s
achievements. And this series challenges each organizer to do the same, and do it with pride and joy, and not
under pressure.
Apart from the sheer size of the event, the urgency of the cause of raising awareness of ecological protection with
practical solutions among the youth of the youngest nation of the world (64% of Indians are below 35 years today,
almost the reverse being in USA, UK, Japan, France and Germany) is at the core of this initiative We need to make
the non‐conventional, the conventional sources of energy. We need to make the status‐symbol of wasting fuel and
energy, the object of mass contempt. We need to have Individual Social Responsibility to protect our own
environs, just as every corporate should have its own Corporate Social Responsibility, or government its own
responsibility for this.Most people above 40 years, and more so those beyond 60, find most things wrong with the
20‐somethings. I urge every parent of my 300 courageous Green Warriors and the parents of many of those who
will participate in these events, to come and see for themselves what youths can do if motivated, trusted and given
real‐life responsibilities of social and their personal good.
Let us create history, and literally so. Love you all. Bon voyage. Return successful and satisfied with YOURSELF.
Prof Ujjwal K Chowdhury
Executive Director
ISB&M School of Communication
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DAILY PLAN OF WORK DURING OCTOBER‐NOVEMBER 2010
6.30am: Get up; Ablution; Check the plan of the day.
7am to 9am: ONE Chapter a Day of the Self Study Books (think first on what you learnt the previous day,
check it, and then move to the next to make it effective learning), newspapers/magazines.
9am to 10am: Breakfast, Travel to the NGO office/any other appointment.
10am to 4pm: NGO Office, Appointments with media houses/sponsors/colleges for MMP, Opinion
Survey Assignment; Appointments for interviews and feature‐writing (on phone, in person, or on email).
4pm to 8pm: Media rounds, Team meetings: review; further plan of work.
8pm onwards: Internet based research, writing of the surveys, features, interviews, organizing your
communication, phone follow‐ups, emails to speakers, media, sponsors, etc. Dinner and rest.
TRY TO STICK TO THIS AS MUCH AS YOU CAN IN THE INTEREST OF COMPLETING ALL TASKS SUITABLY.
Individual work in MMP (at least in the key city of your activity and/or nativity
(A) At least one sponsor brought in (cash or kind), or more.
(B) At least one media coverage or partnership ensured, or more.
(C) At least one speaker responsibility: complete, from invitation, welcome, mementos, etc.
(D) At least 3‐6 schools/colleges responsibility for networking for participation.
(E) At least one contest/exhibition/documentation/D‐day event responsibility, or more.
Reporting Mechanism:
(A) Each city team will submit the following MMP report of their city at 10 am on December 13 in
Pune or Kolkata or NOIDA (one copy for each city is enough), in a hard bound copy, plus soft
copy mailed to the Executive Director and central coordinators (Niraj Langote and Pankaj
Badade): Report in 1200 words (press release with content of talks, winners of contests, etc);

(B) photo of each speaker, moods of audiences, contests, winners, awards, etc. Detailed team
names, ids, contact numbers of cell and landlines, exact role executed (very carefully to note
this, and city faculty coordinator to endorse this). CDs of video shoot (and also the mini DV
later). Detailed list of ALL venue managements, sponsors, media houses, speakers, award
winning potentials, colleges, etc, contacted with email ids, addresses, contact persons, numbers,
and responses finally received noted. Detailed list of ALL winners (first three to four
prizes/winners) in each contest, with their contact details, etc., for any national finals later. Also,
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a detailed income and expenses statement, bills and receipts. This report will also have
suggestions, do’s and don’ts for the future batches with respect to a similar activity next year.
Each trainee shall be evaluated on 100 marks for role in MMPs, which is divided into three
categories: 40 marks common to the team for city performance, 40 marks specific to the
individual for his or her role in the Key City, and 20 marks specific to the individual trainee for his
or her role in other cities (Peripheral City), if any.

(C) Each city will also submit a spiral bound record of all database of passes sold, and actual
registrations on the D‐day, without losing any data in the process of event management.

(D) Each individual trainee completing an NGO internship must submit personal report in hard
bound copy and a soft copy sent to their respective Academic Chairpersons with the following
components in the report: 1000‐1200 words feature which can be published as a first person
account of your experience, work and learning from this internship; and a few good photos;
along with the NGO database of this organization, evidences of your work, newspaper clippings,
creative work, etc, NGO certificate and evaluation of your work on a scale of 100.

D‐Day Plan: To be UNIFORM across all cities.
7am: Team to gather; backdrop and registration décor etc, plus audio‐visual and light checks. Use
recycled paper, handmade files, kulhar for water, earthen glasses on dais, potted plants for stage décor
and a plant to each speaker and winner of awards later (branding on the pot being done: design to be
given centrally). Have average or small size backdrop to make minimum use of flexes. Use LCD/
computer generated designs extensively, changing them with each speaker and session, on large white
screen. You may use music and a DJ if you have the budget to add entertainment value, intermittently.
8.30am: Registration opens: first twenty registrations may be given some small sponsored prize.
9am: Film showing MUST start, whatever is the audience size.
Films suggested: An Inconvenient Truth by Al Gore, any Greenpeace or ecological film (collect from
market). Student‐made films (Kolkata, Pune and Noida). Then, the ISBM Management and Media films.
Any short film on Media Pulse. Etc. (collect from Studio in Pune). Films on sports and perfection; I am
India, etc (will be given). May have short films of the sponsors (national and local). Minimum one hour
of AV preparations should be there.
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9.30am: Inauguration of the Social Communication Exhibition; PHOTOGRAPHY and POSTERS Contest
display of entries: focus of both contests being Youth & Environment. Some guest (may be from among
the speakers) to be there for this.
9.45am: Welcome by Emcees and call the cultural troupe/dance performer/s.
9.50am: Can have a solo dance by any of our team members or a few ‘special’ children, etc. Or can have
a short folk‐dance by a group. Or a short musical presentation. Not exceeding 15 minutes.
10.05am: INAUGURAL SESSION: Guests invited on dais; Lighting of the lamp with a bhajan or chanting of
hymns. Can have songs like Garvi Gujarat vandana in Gujarat, and similar other local songs as well, or
Saraswati Vandana.
Have proper one para introductions of all ISB&M seniors (President, Executive Director, any other
Director, Faculty) also ready to be used when calling them: get from group websites. Guests and ISBM
seniors: all to be introduced in not more than 4 to 6 sentences, i.e. not more than 1 minute long.
10.15am: Executive Director invited to give the backdrop of MMP and the objectives, etc. Will introduce
the entire team as he ends his talk. All should be ready to come and stand behind the guests or at the
centre of the stage and acknowledge. Good photo opportunity. The data to be given in the morning
itself of all team members (including the faculty guides) which must have these data: Name, Last
education, Current education with specialization, Internship being done or already done, Special
achievements in life, any humorous aspect of the team‐member.
10.30am: President of ISBM or any Management Director of ISBM to be invited to speak briefly on the
ISBM philosophy, culture and values; management education focus.
10.45am: First Guest of Honour: one celebrity of media/ environment/ etc.
11am: Second Guest of Honour: another celebrity of media/environment/ etc.
11.15am: Awards to Young Communicators and Young Green Warrior: UKC to announce the awards;
Emcees to announce their names with their backgrounds etc, and all guests together to give away the
same. They speak for 2‐3 minutes each. Awards to include a potted plant, a plaque/memento,
sponsored gift hamper, framed certificate, and a shawl. Only Certificate design and actual plaque/
memento shall be given from College, rest to be managed locally.
11.30am: Chief Guest speaks: Choices: Chief Minister, Governor, Mayor, Education Minister,
Environment Minister of state government (for Delhi, central government minister preferred) ONLY.
11.45am: Faculty in charge of the City MMP proposes a Vote of Thanks.
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11.50am: Comfort Break for ten minutes.
12 noon: GREEN SESSION: Guest speakers invited on the dais. At least one ppt, one short film and two to
three good speakers must be there. UKC will moderate. Attempt to have one writer/journalist/film‐
maker on environmental issues, one young activist on ecology (may be the Award‐winner of the first
session), one NGO activist (Indian), may be someone from Greenpeace or WWF or any UN or known
global body, may be someone from TERI (depending on the city; if Dr Pachauri available in some cities,
he should be in the inaugural).
1‐1.30pm: Comfort Break for Lunch.
1.30 pm to 2.30pm: MEDIA SESSION: Two to maximum three known speakers of media, at least one
nationally known celebrity speaker. Faculty/UKC to moderate.
2.30pm: QUIZ Contest: Final round: Only 8 teams to be here (each of two members): Focus on Media
and Environment for the quiz contest.
3.30pm: ORATORY Contest: Final round: only the best 8 speakers to speak here (each of 6 minutes):
Focus on one issue of Media: provocative issue.
4.30pm: Participation Certificates can be given from this time onwards. NOT EARLIER.
4.30pm: Mr and Ms Mindprints Contest: final round with 6 men and 6 women only (MUST be a Plus 2 or
a UG student of that city).
5.30pm: Green Fashion Show: Contest: only the last 5 teams to participate (each with 15 minutes time).
7pm: Closing, Awards, and if any Short Musical Concert organized.
8.30pm: Complete Closure.
9pm: Review Meeting and Dinner together of the team with faculty/Directors available, at a hotel
suitably. Plan it in advance.

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Criteria for Selection of Award winner

Two Young Communicators between 20 and 30 years of age from each city, one from celebrity
background (music, RJ, actor, theatre, artist) and another from media (journalist, ad‐man, PR person,
events professional, film director, cyber communicator, etc), ideally.

Young Green Warrior award to be given to one under 30 years environment or wildlife activist. Each
of these awards must be given to people born and brought up in that city, and those who have done
some substantial work in that city even if they have gone to other cities later.

All the awards must have an ISBM plaque (to be designed: two sets as noted above), a shawl, a flower‐
pot, a framed Certificate, and any sponsored gift hamper. Certificate design and the plaque are to be
given from the institute. Rest to be managed in each city with sponsorship support.

Deliverables

(1) Seed capital: For A‐category cities, what is drawable from the college is Rs.50K, for B‐category cities
Rs.40K, and C‐category cities Rs.30K. All further expenses to be raised and met locally. Delhi, Mumbai,
Kolkata, Bengaluru and Chennai are A‐category cities. Hyderabad, Chandigarh, Pune, Noida and Jaipur
are in B‐category and the rest C‐category.

(2) Media partners: English newspaper, Hindi/local language newspaper, Radio, TV News, GEC TV
(Entertainment), Online youth/fashion portal, diaspora media New Global Indian and online media
portal (this can be www.icmlive.com).

(3) Inauguration: MUST be one of these three if in state capitals: Chief Minister, Governor, Education
Minister, Tourism/Industry Minister. In case these dignitaries are absolutely impossible to get, the
Mayor can be the last choice as chief guest. The head of a leading chamber of commerce and/or a media
baron can be the guest/s of honour. This forum is not for academics beyond those of the host institute,
ISB&M Group. These guests need to be invited NOW, much in advance to make it happen.

(4) One national and one local celebrity as guests of honour in each city. Can be film, media, sports or
music/dance personalities.

(5) One or two environmentalists of local or national repute in each city.

(6) Plus three to eight media and communication practitioners, depending upon whether the day has
full day or half day session.

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(7) One interactive and/or one fun/entertainment component must be included.

(8) NGI October or November or December issue shall be formally launched in each city, issue

depending on the date of the event. Also, some 100‐150 copies of earlier issues of NGI can be used
during the campaign to establish our work in journalism where students and faculty, including the
Director, are involved.

(9) Two Young Communicators between 20 and 30 years of age are to be identified and honoured in
each city, one from celebrity background (music, RJ, actor, theatre, artist) and another from media
(journalist, ad‐man, PR person, events professional, film director, cyber communicator, etc).

(10) Young Green Warrior award to be given to one under‐30 environment or wildlife activist. Each of
these awards must be given to people born and raised in that city, and those who have done some
substantial work in that city even if they have gone to other cities later.

(11) All the awards must have an ISBM plaque (to be designed: two sets as noted above), a shawl, a
flower‐pot, a framed certificate, and any sponsored gift hamper.

(12) Video shoot, photography, session by session, speaker by speaker report writing are compulsory
documentary work in each city.

(13) The faculty/staff in charge of the city MUST start immediate interaction with the city coordinators
of each city and ensure that the entire team and participants from all campuses in that city should gel
well and make comparable contributions to ensure the best output. Team spirit in such a diverse team is
key to the project success. PG I and UG students of all campuses in your city MUST gel well.

(14) In each city, there must be an overall student coordinator, one coordinator for content (all writing,
photos, etc of MMP, NGI, fashion and ICM portals, etc), and one coordinator for branding and media
relations involved in all of these work.

(15) Each team member MUST have some role in content, speakers/sponsors, participation and
branding/marketing, apart from D‐day role. 100 marks evaluation of this task shall be done of each
student by the faculty/staff and Director together.

(16) Each city will get 100 prospectus copies @Rs.300, full proceeds of which can be used for the MMP
costs in that city, with the data given in the prescribed format to Pune marketing department,
particularly to Ms Kadambari Kulkarni.
(kadambari.kulkarni@isbmmedia.edu.in)

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STANDARD BUDGETING BREAK‐UP FOR A‐ CATEGORY CITIES (50K)
Ticket price for A cities=50/‐
Seed capital= 50k
Guideline for Budget

Category Amount in thousand
Venue 60
Refreshments 15

Publicity 25
Sound/Lights 20
Printing 20
Guest (2 outstation) 30

Local travel 15
Others 15
Total 2 lakhs

Participation contribution‐ 50k
Rest by sponsorship.

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STANDARD BUDGETING BREAK‐UP FOR B‐ CATEGORY CITIES (40K)
Ticket price for B cities=40/‐
Seed capital= 40k

Venue 40
Refreshments 10

Publicity 10
Sound/Lights 10
Printing 10
Guest(2 outstation) 30
Local travel 10
Others 10
Total 1.3 lakhs

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STANDARD BUDGETING BREAK‐UP FOR C‐ CATEGORY CITIES (30K)
Ticket price for C cities=30/‐
Seed capital= 30k

Venue 35
Refreshments 10
Publicity 10

Sound/Lights 10
Printing 10
Guest(2 outstation) 30
Local travel 10
Others 05

Total 1.2 lakhs


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SPONSOR LETTER AND CONTRACT (SAMPLE)

Date:
To:
Respected Sir/Madam,
The ISB&M School of Communication is pleased to announce the Media Mind‐prints 2010
series of seminar and youth festival events in 24 cities on a variety of themes, drawing more
than 120 eminent professionals across the country as speakers to raise interest in media
education.
While we are expecting more than 20,000 high school and college students in these 24 day long
Mind‐print sessions, more than a lakh youth will be informed about the events through our
online, radio and print campaigns across the nation.
We wish to invite (name of company) to become a sponsor of Media Mind‐prints 2010 to be
held on (day), (month) (date), 2010 from (starting time) to (ending time) at (name of place or
location and city) and support our endeavour.
Media Mind‐prints 2010 sponsorship form, sponsorship categories, rules and contract are
enclosed with this letter.
We are grateful for your kind consideration and we look forward to your participation.
Sincerely,

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ISB&M School of Communication
Sponsorship Category in each city.
MEDIA MIND‐PRINT 2010

TITANIUM SPONSOR — R.s 60,000/‐ (Only One)

1. This sponsor will get every benefit listed below and be the sole sponsor of the event.
They will also be allowed one category of exclusivity.

PLATINUM SPONSOR ‐‐‐ Rs 25,000/‐ (2 max)

1. 6’x 6’ show booth on a premium spot at the event location.
2. Name/Logo prominently displayed in all promotion and feature pitches.
3. Naming Rights to exhibition hall, if present based on availability. #
4. 1 speaking slot of 10 min or 10 min for short film or presentation on the event main
stage during event ‐ premium time slot, based on availability.
5. Inclusion of organization name in announcements throughout event.
6. Prominent display of logo on show signs throughout event.
7. Mention in all our publicity write‐ups related to the show/program.
8. Participation highlighted in press releases.
9. Opportunity to purchase the naming rights to the main stage, based on availability and if
there is no national sponsor.*
10. Opportunity to purchase attendance data of participant’s post‐Expo. *

GOLD SPONSOR — Rs 15,000/‐ (3 max)

1. 5’x 6’ show booth on a premium spot at the event location.
2. Name/Logo prominently displayed in all promotion and feature pitches.
3. Naming Rights to exhibition hall, if present based on availability. #
4. 1 speaking slot of 5 min or 5 min for short film or presentation on the event main
stage during event ‐ premium time slot, based on availability.
5. Inclusion of organization name in announcements throughout event.
6. Prominent display of logo on show signs throughout event.
7. Mention in all our publicity write‐ups related to the show/program.
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9. Opportunity to purchase the naming rights to the main stage, based on availability
and if there is no national sponsor.*
10.Opportunity to purchase attendance data of participant’s post‐Expo. *

SILVER SPONSOR — Rs 5,000/‐ (5 max)
1. 5’x5’ Show Booth on premium place on the event place & event day.
2. Name/Logo displayed in all promotion and feature pitches.
4. Inclusion in public address announcements.
5. Display of Logo on show signs.
6. Opportunity to purchase the 6’x6’ show booth on a prime place at the event venue. *
7. Opportunity to purchase the naming rights to one special event, based on availability.*
8. Opportunity to purchase attendance data of participant’s post‐Expo. *

*Benefits listed above will be available with additional payment as follows.

1. Naming Rights to Main Stage. Rs 20,000/‐
2. Attendance data list post‐Expo Rs 2,000/‐

Special sponsor category‐(If present)

• Naming Rights to exhibition hall, based on availability. Rs 10,000/‐
(For other than Titanium and Platinum sponsors)

Note‐ Titanium sponsors need not give any premium cost to get naming rights to exhibition
hall.

# If there is an exhibition hall, a Platinum sponsor will get 40% discount on the premium cost.

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Rules and Regulation
MEDIA MIND‐PRINT 2010

NAMING RIGHTS
Sponsors other than Titanium sponsors (who shall have exclusivity), can share naming rights as
follows.
1. Main stage naming rights can be shared between 2 sponsors by paying extra
Rs 1,000/‐ each.

2. Titanium & Platinum sponsors cannot share naming rights of an exhibition hall if it is
available.

BOOTH ASSIGNMENT
1. Upon receipt of signed application and payment of the Sponsor fee, a notification of
booth assignment will be emailed to Sponsor. Space is generally assigned on a first‐
come, first served basis. If space preferred by Sponsor has previously been reserved,
ISB&M MEDIA MIND PRINT 2010 may assign the next best available space.

2. ISB&M MEDIA MIND PRINT 2010 organisers cannot be held liable for issues like security or
missing material from booth on the day of event. The sponsor must make sure that at least one
authorized person of yours will be with booth throughout the day of event.

PAYMENT POLICIES

Payment of the total contracted amount is required with submission of the application as per
sponsorship category selected by sponsor five days before the event. Full payment must be
done before the event since this is a not‐for‐profit initiative which is being organized with
sponsorship and seed capital put in by institute.

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Sponsorship Contract
MEDIA MIND PRINT 2010

AGREEMENT

By execution of this contract, the sponsor agrees to lease space and avail of promised
opportunities from the ISB&M MEDIA MIND PRINT 2010 to be held on (date, day, year, place, city,
timing). as mentioned below.
By signing this contract, the sponsor agrees to abide by the ISB&M MEDIA MIND PRINT 2010 rules
and regulations.
Sponsorship Details ‐
TYPE DESCRIPTION AMOUNT(R.s)

Sponsorship Category.
Benefits.
Special Sponsorship category.

TOTAL (Rs) –
SPONSOR INFORMATION ‐
Organization Name: ___________________________________________________
Address_____________________________________________________________
Contact Person(s) _____________________________________________________
Telephone_____________________________Fax____________________________
Email Address_______________________________________________________

PAYMENT –
We are enclosing our cheque made payable to (…) for Rs ______________
Or paying to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in cash.

If paying by cheque, please complete the following:

Name of bank: _________________________________
Cheque number: ________________________________

Signature of Authorized person of organization sponsoring event_____________________

Date____/______/________
.
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GUEST INVITATION LETTER
Date‐
To,
I am (Your name) writing as team coordinator of Media Mind‐prints 2010 (name of city), which is part
of a nationwide series of media and environment awareness seminars being organized by the ISB&M
School of Communication across 24 cities, with an expected participation of 15,000+ youth.
As a prominent figures in the (name of area in which speaker/guest have been working .e.g.
Media industry/Social service.etc), we respectfully invite you as (inaugural guest/as guest for
panel discussion/as speaker) for the Media Mind‐prints in (Name of city).
We would be honoured if you will speak at (time) for a period of (time period) on the subject
(name of subject on which speaker is supposed to speak.)
Please reply by (day and date up to which you are expecting confirmation from guest) to
confirm your participation.
Detailed schedule of Media Mind‐prints 2010 is attached with this letter.
We look forward to seeing you there.

Sincerely yours,
Signature
(Name of coordinator)
PS: Should you have any queries, please call (Give contact number & mail id)
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MEDIA TIE‐UP LETTER (SAMPLE)
Date:‐
To
The Programming Head / Editor.
(Name of media organization/group)
The ISB&M School of Communication is pleased to announce the Media Mind‐prints 2010 series of
seminar and youth festival events in 24 cities on a variety of themes, drawing more than 120 eminent
professionals across the country as speakers to raise interest in media education.
While we are expecting more than 20,000 high school and college students in these 24 daylong Mind‐
print sessions, more than a lakh youth will be informed about the events through our online, radio and
print campaigns across the nation.
We wish to formally invite (name of company) to become a (print/radio/TV/outdoor) media partner of
MEDIA MINDPRINTS 2010 to be held on (day), (month) (date), 2010 from (starting time) to (ending time)
at (name of place or location and city).
Our expectations and what we can provide you in return along with schedule of Media Mind Print 2010
is attached along with this letter.
We are grateful for your kind consideration and look forward to your participation.
Sincerely yours,

Sd/‐
Student coordinator
Media mind Print2010 (Name of city)
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WE ARE EXPECTING THE FOLLOWING FROM (NAME OF MEDIA) AS MEDIA PARTNER‐
Note –In case of T.V/radio you can ask for live or recorded coverage and in case of print media you can
expect coverage in news bulletin. This deal could be for particular duration of time or days before event
day and on the day of event depends on how you pitch.
E.g. ‐ ( PLEASE write conditions workable in your city and the media house. What’s suggested below
as an example of a Mirchi sponsorship is only meant as a guide)
1. 10 spots and 4 RJ mentions for 5 days before the day of event.
2. On Saturday 26th sep. 10 we will have two links by respective OB about the event on Radio Mirchi.
3. On Monday 28th sep.10 we will have one link where the results of the event will be declared.
4. Again on 28th sep.10 we will have a space for the personal interview of the winner of the event on air.
5. All the links will be played on BUMPER TO BUMPER in between 6 to7 pm.

Alternately we will provide a platform (name of media) to reach mass ‐
E.g. ‐ (
1. Radio Mirchi’s 3 umbrellas will be posted. Two at registration desk, two at personality event, and two
quiz contest.
2. Radio Mirchi’s three banners of size (2x2) will be displayed. One in the entrance of our college, one in
the auditorium hall, and one in the refreshment hall.
3. Radio Mirchi’s colored logos will be there on MMP(name of city) 2010 promotion.
4. Radio Mirchi’s color logos will be displayed in our banners.
5. In all the events there will be a clear advertisement of Radio Mirchi from our side in the form of audio
and shot presentation every time for 30 seconds after a span of 1 hour.
6. We will provide Radio Mirchi’s with all the photograph of the respective events after the completion of
the event.
)
All considered, we feel confident the proposal is to mutual advantage and will be acceptable to you.
Hence we will be grateful if you will join hands with us by having (name of media) as
(print/radio/TV/outdoor) media partner of Media Mind Print 2010(name of city)
Sincerely,
Student coordinator
Media mind Print2010 (Name of city)
20 | P a g e

COVER LETTER FOR NGO INTERNSHIP (SAMPLE)
To
....

Sub: Request for internship Oct 1 to Nov 30, 2010

Dear ...........

Greetings from ISB&M School of Communication, Pune, which offers a Post
Graduate Programme in Media Management along with a Master's Degree in Public Relations,
Advertising and Journalism.

Nearly 1,250 students have benefited from our classroom and on‐site training methodology and
enjoyed 100% placement, since our founding 10 years ago. Our
website http://isbmmedia.edu.in gives further details.

Under the dual‐certification course plan spread over two years that we have pioneered, our
students have to do 3 internships and 8 live projects to supplement the curriculum which allows
them to specialise in:
• Advertising – (Marketing Communication, Client Servicing, Creative & Branding)∙
• Public Relations – (Corporate Communication, Event Management, Media Relations)
• Film & TV Production
• Journalism – (Print & Broadcast)
Our first internship for the latest batch ‐‐ from Oct 1 to Nov 30 ‐‐ rightly aims to make
students aware of the reality around them and inspire them to use communication skills to
deal with that as socially responsible citizens.

It is our earnest desire that they get this grounding by working with an NGO such us yours.
Please help us in this mission to instill the value of social relevance in our media men and
women of the future.

With warm regards,

Ujjwal Kumar Chowdhury,
Executive Director
ISB&M School of Communication.

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WHY NGO INTERNSHIP?
Communication for Social Change

Communication for social change has an up‐front emphasis on equity and participation, and recognises
the need to amplify the voices of those who are politically, socially and economically marginalised. It is
directed by principles of self‐determination, equity, social justice and participation. Social commu‐
nication is essential to create awareness and empower people to take the initiative to proactively
address social evils and further the interests of the society. Creative and effective use of mass media can
essentially enhance the scope and reach of social communication.

The key role of social communication is to help foster attitudes that contribute to development and
motivation. Social communication has the potential to enable millions of people in the developing
countries to lift themselves through their own efforts, from a state of ignorance, poverty and disease to
one of economic, social and moral well‐being. Social communication can help raise people’s awareness,
e.g., of development projects and opportunities.

Social communication can help to provide support for specific development projects and social services
including health care, agricultural or vocational skills training and family planning projects.
Why should a socially relevant educational institute organize
internships in the development sector?
Carrying forth its legacy, ISB&M School of Communication, India's premier integrated media and
communication institute, based in Pune, will be sending its media trainees of Batch of 2010‐2012 for a
six week long Social communication internship to various NGOs across South and South‐east Asia,
largely in India; wherein they would be contributing in all communication related areas like making an
organizational film, drafting a social ad campaign, web‐site, book on success stories of NGOs, conducting
social surveys, conducting communication workshops for volunteers, etc. The period is any six to eight
weeks between 1st October and 30th November.
This project will help the young media trainees of ISB&M School of Communication get an insight into
the social reality of our times, understand and be sensitive to the needs at the grassroots, particularly in
the field of communication. Also, with changing times, where trainees from most of the B‐schools find
their calling in the social sector, it’s good that they get exposed to this sector early in their career graph.
On the other hand, the voluntary sector and development organizations shall get the support of media
trainees in an assorted bouquet of 10 possible areas of media and communication work, and from those
who are being professionally trained in media now.
22 | P a g e

ACTIVITIES WHICH CAN BE DONE DURING NGO INTERNSHIP.

1) FIELD WORK:
Will have to excel in any form of interaction on the field thereby contributing immensely to the
organization.
2) RESEARCH OF COMMUNICATION TOOLS OF THE NGO:
This research will include all necessary primary and secondary research needed to be done for preparing
any magazine, newsletter, book, posters, films, audio products etc for the work of the organization.
3) COMMUNICATION STRATEGIES:
An analytical and informed trainee is expected to design communication strategies for the organization
with regards to the present scenario & future trends which in due course of time will be adopted by the
organization.
4) DOCUMENTATION:
Documentation is maintaining records for future use and reference.
5) DESIGNING AND EDITING CASE STUDIES/JOURNALS/BOOKS AND MAGAZINES:

Case studies & success stories are imperative for any well established organization as it adds to its
credibility. Trainee have to provide a helping hand in formulation, documentation, updating & editing of
the same. Organizations engaged in development communication may consider using issue‐ centric‐
books, journals and magazines to document, create awareness and further support the cause of the
campaign. ISB&M trainee have to conceptualize, compile and edit the content of these.
6) TAKING MINUTES FOR MEETINGS:

Taking minutes for meetings includes jotting down the main agendas/ issues/ solution discussed. An
effective documentation would help for future reference.
7) SOCIAL RESEARCH/ SURVEY:
A Social organization often conducts social researches and surveys. Trainee has to design
questionnaires, collecting data and analyzing trends.

23 | P a g e

8) EXTERNAL COMMUNICATION:
Organizations do need to communicate their objectives/ strategies/n POA`s for sponsorship and funds
and also to create more visibility for their cause.
• FORMULATING PRESS RELEASES:
Informing media and giving press releases to local and national newspapers, this can be of great help to
an organization.
• NEWSLETTERS:
Newsletters can prove to be an effective communication tool. Newsletters can facilitate communication
within the organization and effectively reach out to the target audience.
• STRENGTHENING MEDIA RELATIONS:
Strengthening media relations would include interaction with all the relevant media houses to make
them aware of the organization; its functioning, policies & projects undertaken.
9) INTERNAL COMMUNICATION:
Internal communication would include all communications that take place in an organization. It helps
employees to understand the organization’s vision, values, and culture and establishes formal role &
responsibilities for employees.
10) ORGANISING SOCIAL EVENTS LIKE SEMINARS/ CONFERENCES/ WORKSHOPS etc.:
Social events can enable organizations to earn goodwill and reach out to a larger audience. Trainees can
conceptualize, plan and efficiently organize such social events. Such social events include photography
exhibitions, competitions, etc.
10) FILM MAKING:
The trainees can also contribute towards making films/documentaries for the NGOs which showcase the
NGO’s main field of functioning and interests or can also make films which can raise awareness
regarding key issues that the organization is working towards.
24 | P a g e

GUIDELINES FOR LIVE PROJECTS
Live projects form a part of ISB&M School of Communication learning process, and a major
differentiator with other media training initiatives in India. They add value to your portfolio and
CV and must be done with utmost care and success. Projects may be suggested from the
college at times, but largely procured by the students themselves and approval taken on the
same.
The following are the guidelines that students have to abide by during the learning years.
1) Live projects denote that every student has to work on the field directly with the client.
The client could be a publishing house, advertising agency, public relations agency, event
management firm, photography studio, film production house, visual design firm and media
planning house, an NGO or any corporate house with communication work, etc.
2) Every student has to work for EIGHT projects during the entire PG or UG programme
which is a compulsory task.
3) Every student has to put in minimum 60 hours of time for each live project. Some projects
may need more time to be given.
4) Each live project must be communicated well in advance to the academic chairperson and
this should be done only after it is approved by the concerned client.
5) Every student must submit their live project report after the completion, including
evidences of work done, report on job profile completed and lessons learnt, and along with
copy of the letter from the client on the work done.
6) Each live project will be evaluated and assessed for the program here, each on 100 marks.

25 | P a g e

7) The following are the list for live projects
a. Writing: could be in the form of articles, features, interviews and blogs.
i. To constitute as one live project in writing—you should have your articles
published with minimum 10‐12 bylines.
ii. For writing blogs:—you need to procure minimum 24 blogs written by you and
uploaded on your personal blog or blogs of different websites. A file with soft and hard copies
should be maintained.
b. Film‐making: Film making may be in the form of documentary, short films, feature films
and ad films. It is a team activity. The film leader or the person who conceives and
conceptualizes the idea gets the project credit for the project. The audio visual production
equipments can be provided by the college on a rotation basis. Any trainee who has worked on
at least three films on technical jobs can get a project status as well.
c. Advertising and public relations campaign: Every Communication Management student
must actively do a live project in an advertising agency or a public relations firm. Each student
must be actively involved in both pre and post stages advertising campaign for any company,
product, service or a brand during the campaign season. It could be assisting in the client
servicing, creative department, ad film production or media planning department.
d. Market/Social research survey: Student can participate in gathering data through
interviews and questionnaires. They can work in the market or social research based
organization and assists them in the process of data collection, analysis and evaluation. Ideally
every one must have ONE research project for sure.
e. Photography: Each student can work under any well known photographer in different
areas of photography. He or she can design his or her photography portfolio on the basis of the
particular theme of his or her area of interest. The photographic equipments can be your own
or from the media studio department depending upon its availability.

26 | P a g e

f. Events: Students can also volunteer in any kind of events with an event management firm
or with a company. Be it corporate nights, promotional campaigns, weddings, fashion shows,
trade fairs, exhibitions and so on. Preferably, each student should aim to participate in an
event right from the conceptualization stage till the final execution of the event. The event also
includes the post event activities.
g. Brand manual and strategy: Every student can design a brand manual for the clients. The
clients could be small and medium enterprises, new ventures or an existing small sized shop. It
could be a logo, design, color, slogan, positioning statement, and so on. These designs must be
then taken forward to create print ads, outdoor hoardings, visiting cards and other brand
related promotional material, or collaterals. You can also formulate a brand strategy in
consultation with the client.
h. Advocacy campaign: Every student must ideally take up a cause related issue for an
advocacy campaign on behalf of an NGO or CSR of a company (not the ones done under the
NGO Internship: the
credit for that is in internship category). Each student must prepare media related promotional
materials by way of brochures, radio jingle, film production and so on focusing on the cause
taken.
CONTENT DEVELOPMENT PROJECT: 100 marks:
One story to be sent on each SUNDAY from October 10th onwards till December 5th (last three
Sundays, two each week): MUST DO: and within deadlines. To be sent to these email ids:
The following are compulsory nine content creation tasks for every trainee of UG I to PG I,
inclusive of all UG batches. These will together make ONE Industry Project Status as there are
publications/portals for each, and will make for 100 marks work. Each must have two to three
good quality photos of 300K or higher size. No two students should be working on the same
theme or interviewing the same person. All contributions MUST have a title, a byline in a
sentence form with your name to be used just below the title, and sub‐headings (four to six as
needed). Each of these should be PUBLISHABLE quality. No copying from any portal or public
domain content at all.
27 | P a g e

(A) A feature on a theme of your province/city (business, social activism, art, culture,
charity) which NRIs and educated professionals in other parts of India would love to
read about. 900‐1200 words maximum.

(B) An interview of a person of your city (political/business/sports/cultural/NRI
entrepreneur/ Social Entrepreneur) who can be interviewed with a 1000 words
story/interview and who would be liked by NRI readers.
(C) A feature on recent fashion trends: one focused area: like bridal fashion, fusion fashion,
city youth fashion trends, ethnic fashion, seasonal fashion, etc. with quotes of designers
and users, experts and writers, photographers, etc., of 1000‐1200 words (good and
many photos).
(D) An interview of a fashion designer or a larger fashion store/ popular boutique owner on
trends, work, options with them, consumer insights, future plans, industry observations
etc: 900‐1100 words, good research done, good photos.
(E) A case of a good local brand in your own city: who, since when, how evolved, what
strategies and creative work used, consumer insights, etc., with quotes of people in
ownership, selling, branding, and buying used, with photos. 1200‐1300 words.
(F) An interview of a senior advertising/ PR/ Events or branding professional of your city,
focusing on the person’s education, training, grooming, growth, achievements, major
body of work, trends and observations with regards to his area of work, future

(G) possibilities of himself/herself and the industry, human resources development in
branding, etc. 900‐1100 words, with pics.

(H) Case‐study of a successful fight against Diabetes by a person you know well: when
detected, how reacted, what line/s of treatment, suggestions for prevention and/or
cure of others, etc, with a couple of pics (with permission): 900‐1000 words.
(I) Case‐study of a good work in pro‐preservation/conservation of environment in your
city: organization, initiative, CSR by a corporate, any success‐story, with pics: in the
format of a 1000‐1200 words feature.

28 | P a g e

(J) Interview of an environmental activist in your city focusing on his/her work, issues
tackled, impact made, cases, suggestions for citizens’ role, corporate and government
role in that area of work, media role, etc: 900‐1100 words, with two to three pictures.
Opinion Polls/Market Research/ Survey Assignments: Each of 20 marks:
(A) 10 senior professionals from these fields only to be interviewed on a given questionnaire
focusing on New Global Indian magazine (you can collect ten copies of NGI from any of our
campuses), and submission of the report in Q&A format along with the visiting cards of these
persons interviewed: doctors, engineers, senior academicians, lawyers, managers, IT
professionals, NRI professionals, media professionals.
(B) 10 design students/professionals/marketers/designers to be interviewed on a given
questionnaire focusing on a new fashion portal coming up soon, and submission of the report in
Q&A format along with the visiting cards of the professionals, or full details of the students if
they do not have visiting cards.
(c) Each One Name Ten: Each trainee will do a personal market survey among the
known peers in their cities of origin or of MMP and name ten youths interested in
higher education in media, communication, design etc, covered by us as named in the
Courses, with their contact details, current education and college/school, and email ids,
and what they are seeking as careers and education hereafter. Assignment of 20 marks
in real life market survey.

We will give questionnaires for all these three opinion polls by email to all later.

Information on courses at the ISB&M School of Communication

(if people ask you about next year’s admission during your internship break)

In all four campuses: NOIDA, Pune, Kolkata and Bengaluru: each of two years duration: Fees
Rs.4 lakh for two years + taxes + Rs.1 lakh University fee.
(A) Post Graduate Programme in Media & Communication: Advertising Management focus.
Along with MBA (Global) in Media & Entertainment Management from Annamalai
University. Each campus not exceeding 60 admissions.
29 | P a g e

(B) Post Graduate Programme in Media & Communication: Communication Management
focus (PR, Events, Corporate Communications). Along with MBA (Global) in Media &
Entertainment Management from Annamalai University. Each campus not exceeding 60
admissions.

Only in Pune and Bengaluru campuses: each of two years duration: Fees Rs.4 lakh for two years
+ taxes + Rs.1 lakh University fee.
(A) Post Graduate Programme in Retail Communications & Brand Management. Along
with MBA (Global) in Media & Entertainment Management from Annamalai University.
Each campus not exceeding 40 admissions.
(B) Post Graduate Programme in Media HR Management. Along with MBA (Global) in
Media & Entertainment Management from Annamalai University. Each campus not
exceeding 40 admissions.
Only in Pune and NOIDA campuses: of two years duration: Fees Rs.4 lakh for two years + taxes
+ Rs.1 lakh University fee.
Post Graduate Programme in Sports Communication & Management. Along with MBA
(Global) in Media and Entertainment Management from Annamalai University. Each
campus not exceeding 40 admissions.
Only in Pune and Kolkata campuses: of two years duration: Fees Rs.4 lakh for two years + taxes
(inclusive of University fees):
Post Graduate Programme in Audio‐visual Communication (focusing on Radio, TV and
Film Studies). Along with MJMC (Masters in Journalism & Mass Communication) from
Guru Jambeshwar University. Each campus not exceeding 40 admissions.
Only in NOIDA and Bengaluru campuses: of two years duration: Fees Rs.4 lakh for two years +
taxes (inclusive of University fees):
Post Graduate Program in Journalism (across media: print, television, cyber and radio).
Along with MJMC (Masters in Journalism & Mass Communication) from Guru
Jambeshwar University. Each campus not exceeding 40 admissions.
30 | P a g e

The UG admission in all four campuses:
Graduate Programme in Media & Communication. Along with BBA (Global) in Media &
Communication Management from Annamalai University. (Rs.3 lacs total Plus taxes, inclusive of
university fees).
Another new feature for 2011 will be an ISB&M School of Design In Pune, Noida and Bengaluru:
(A) Post Graduate Programme in Design Management. One year course for those who
have a design, multi‐media, fashion degree formally completed. No additional
University degree. Not more than 40 admissions in each campus. Fees: Rs.2 lakh plus
taxes.
(B) Graduate Programme in Design Studies. Four years course. Along with B Sc in
Multimedia and B Sc in Fashion Technology from a UGC recognized University
(Distance Education). Two areas of specialization: Fashion, and
Multimedia/Communication Design. Not more than 40 admissions in each course in
each campus. Rs.4 lacs plus taxes (inclusive of University fees).
31 | P a g e

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