SPONSOR AND EXHIBITOR

OPPORTUNITIES

Summit Overview
CONTENTS

Premier Sponsorship & Coaching Clinics

Exhibiting Opportunities
Branding & Advertising Options
Reservation Form
Summit Overview
MarketingSherpa and MarketingExperiments are excited to introduce the inaugural Optimization Summit, taking place
this June in Atlanta. For more than a decade, MarketingSherpa has been providing top-tier marketing tactics and best
practices based on exclusive data and proven results. For this new and exciting event, MarketingSherpa will be joined by
MarketingExperiments to build upon this research and incorporate the testing and analytics behind the results.

The Optimization Summit is like no other in the industry and will feature:

• A pre-summit workshop taught by Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS
• Two days of client-side case studies and how-to presentations
• One-to-one coaching clinics
• Numerous networking opportunities

Remember, marketing and sales pitches are not permitted on stage. The podium is reserved exclusively for marketers to
share their advanced tests and results with their peers.

Summit Hours Quick Facts

Wednesday, June 1, 2011 Date
9:00am-4:00pm Pre-Summit Workshop June 1-3, 2011
10:00am-5:00pm Sponsor floor set-up
Location
Thursday, June 2, 2011 Westin Peachtree Place, Atlanta, GA
7:00-8:15am Networking breakfast and registration
7:30am-7:00pm Expo floor open Price
8:15-10:00am Sessions $1,695 Summit
10:00-10:45am Networking break on expo floor $495 Pre-Summit Workshop
10:45am-12:15pm Sessions
12:15-1:30pm Networking lunch in the Augusta Room
Ticket Goal
1:30-3:00pm Sessions
150+ paid attendees
3:00-3:45pm Networking break on expo floor
200+ total attendees
3:45-5:30pm Sessions
(including sponsors and speakers)
5:30-7:30pm Networking reception in rooftop restaurant

Friday, June 3, 2011

8:00-9:00am Networking breakfast
8:00am-4:00pm Expo floor open
9:00-11:00am Sessions
11:00-11:15am Networking break on expo floor
11:15am-12:45pm Sessions
12:45-2:00pm Networking lunch in the Augusta Room
2:00-4:00pm Sessions
3:00-close Sponsor floor breakdown

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 Past Attendee Info Summit Floor Diagram
MarketingSherpa and MarketingExperiments joined for Table Top Selection
forces to provide to 2010 ROI Tour in cities throughout
the US and Canada. Below is a sampling of companies
Choose your Table Top location from the options
and titles for those that attended. We expect a similar in the map below
mix of attendees for Optimization Summit 2011
AccuQuote VP, Marketing and Business Development
Actuate Marketing Programs Manager
Affinity Federal Credit Union AVP eCommerce
allconnect Art Director
American Cancer Society Managing Director, Internet & New Media
Apple Web Marketing Manager
Arrow ECS Marketing Manager
Bell Canada Associate Director, e-Marketing
BMC Software Automation Specialist
Boston Pizza Director of Marketing
Briggs & Stratton Corporation Marketing Coordinator
Cannon Financial Director of Strategy
CareerBuilder Product Manager
Cox Communication Sr, Mgr, E-Commerce
Deloitte Online Marketing Manager
Discover Financial Services Project Manager
Earthlink Sr. Mgr. Consumer Insights
Epicor Senior Marketing Programs Specialist
Experian Marketing Manager

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Financial Times Online Marketing Manager SO
Geosoft Director, Corporate Communications
Gerber Scientific Products Marketing Specialist
Hewlett Packard Search Marketing Mgr.
HoneyBakedHam Database & Interactive Marketing Manager
Infosurv President
JobsInSports.com President

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SO
KPMG Director, Marketing Information Services
LexisNexis Senior Brand Marketing Manager
LiveCareer CEO
Meridian Systems Web Solutions Manager
Motorola Manager, Demand Programs
National Instruments Contact Capture & Conversion Team Lead
National Semiconductor Manager, WW Marketing Communications
NetSuite Director Demand Generation
New York Times Online Marketing Specialist
optionsXpress Online Marketing Manager
Oracle Business Development Sr. Manager
Parker Hannifin Corporation Marketing Communications
Patelco CU SVP Marketing
Pitney Bowes eCommerce Manager
Qumu, Inc. Director, Field Marketing
Research In Motion Manager, Marketing Metrics
Royal Canadian Mint Manager E-Commerce
Sage Online Marketing Manager
Schlumberger On-Line Marketing Manager
Scholastic Senior Marketing Manager
Tabs Direct Business Development Manager
The Weather Channel Product Analyst
Thomas Publishing Director, Corporate Planning & Research
Time Inc. Assistant Marketing Manager
Tripp Lite Media/PR Mgr
TRUSTe Director
Turner Broadcasting Marketing Technology Manager
Varicent Director, Marketing Services
Wachovia Center Assistant Interactive Marketing Manager
Yellow Pages Group Performance Marketing Advisor

Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com 3
Premier Sponsorship
Price $25,000
Limited
Limited to one sponsor to 1
Sponsor!
Your brand will shine with this exclusive opportunity!

Keynote Speaker & Book Giveaway

MarketingSherpa has secured a keynote speaker, Bob Heyman, author of Marketing By the Numbers, How to Measure & Improve the
ROI of Any Campaign, to provide a 45-minute presentation on Tuesday, June 2, 2011 during general sessions.

• Your company will be mentioned as the sponsor of this keynote address.

• Each attendee will receive a copy of the Marketing By The Numbers book which will be held up by our summit moderator on

Networking Cocktail Reception

•
•
•
•
Logoed beverage napkins
Bar signs with your logo
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stage. Your company will be credited with providing the book as part of your sponsorship.
• A representative from your company may introduce Bob Heyman prior to his keynote. Your representative may not sell from the stage.
• After keynote delivery, Bob Heyman will host a book signing for all attendees during the cocktail reception.

Your company will be the only company to sponsor the Networking Cocktail Reception held in the rooftop restaurant after sessions
on Thursday, June 2, 5:30-7:30pm. Reception includes:

Two drinks per attendee (includes beer, wine, soft drinks) - cash bar thereafter
Appetizers
Multiple mentions and thanks from moderators at the conclusion of sessions, before the Cocktail Reception, and at the opening
SO
of the following morning’s sessions

Complimentary Exhibit Space on Expo Floor

Your company will have the only outside vendor booth on the expo floor, which will include:

• 10x10 space, wireless Internet connection, table, chairs, electrical connection and trash receptacles
• Final list of all Summit attendees so you can conduct easy follow-up after the Summit. List includes postal mailing addresses and
phone numbers (Note: We do not share email addresses)

3 Complimentary Summit Passes

• Three base-level Summit tickets, valued at $1,695 each. Tickets include access to all sessions, meals, breaks and receptions
Additional Benefits
• Logo on website displaying your company as the Premier Sponsor of the Summit
• Your company logo on video screens in session room during breaks and lunch, displaying your company as the
Premier Sponsor of the Summit
• Numerous mentions from the podium throughout Summit events
• Full-page color ad on back cover of Summit Guidebook - deadline to receive ad is April 15

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 One-to-One Coaching Clinics
Price $6,000 Limited
Limited to 5 sponsors to 5
Sponsors!
Send specialists to meet with attendees about their optimization strategies. This is a great opportunity to
meet prospects one-to-one! Clinics are reserved for qualified, expert advisors.

You may offer one-to-one coaching on multiple topics including:

1. Metrics and analytics setup

2. Metrics and analytics interpretation
3. Test Setup
4. Test Validity
5. Value Proposition
6. Conversion optimization

Benefits
• Six-foot table and seating for one consultant and two attendees per table
• Headshot, bio and clinic brief included in the official Summit Guidebook (subject to MECLABS approval)
• One base-level Summit ticket, valued at $1,695
• Access to Genbook online scheduler, where attendees can log in and book appointments directly with your company/expert
(Note: A laptop will be set up at the Summit as well so attendees may book on-site)
• Wireless Internet connection

Pre-Summit/Onsite Promotion
• Listing on Summit website (includes company description and bio for experts)
• Two email blasts to paid attendees prior to Summit (to include promotion of scheduling)
• On-site signage
• Final list of all Summit attendees so you can conduct easy follow-up after the Summit list includes postal mailing
addresses and phone numbers (Note: We do not share email addresses)
• Quarter-page ad in Summit Guidebook - deadline to receive ad is April 15th

“ClickMail has found tremendous value in the MarketingSherpa One-to-One Coaching Clinics over the past two
years. MarketingSherpa does a great job of promoting the clinics and, as a result, we end up having meaningful
conversations with great prospects.”

Marco Marini
CEO
ClickMail Marketing, Inc.

Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com 5
Table Top Exhibitor Opportunities
Price $5,000
Limited
14 Table Top opportunities available (first come, first served basis) to 14
Sponsors!
• Six-foot table, Internet connection, electrical connection, chairs and trash receptacles.
• Your logo displayed alongside other Table Top exhibitors in the Summit Guidebook.
• Final list of all Summit attendees so you can conduct easy follow-up after the Summit. List includes
postal mailing addresses and phone numbers. (Note: We do not share email addresses.)
• One base-level Summit ticket, valued at $1,695. (Note: If a premium ticket package is released and you prefer to purchase one,
you will be responsible for the difference in ticket price.)
Floor map on page 3 for your Table-Top selection >>

Branding Options
Limited budget? No problem! Your company can still leave a lasting impression with any of the below opportunities.
Choose any one option or more from the list below. May be combined with another offer.

Welcome Gift Left at Each Attendee Desk Educational Marketing Drop

Price: $5,000 Price: $2,500
Limited to one sponsor Limited to two sponsors

• Your company will be the only company to leave a gift for each • MarketingSherpa will distribute copies of an educational
marketing piece at each attendee’s desk on one morning of
attendee at the start of general sessions on Thursday, June 2.
the Summit. (Note: MarketingSherpa must approve piece
(Gift example: Company-branded USB drive preloaded with
prior to distribution.) Your company will provide all copies
your whitepapers and case studies. All gift ideas subject to
of the marketing piece and are responsible for delivering to
MECLABS approval.)
Summit.
• Your branded gift will be displayed from the stage by the
Summit moderator during opening remarks
• Summit moderator will present the marketing piece while
on stage and thank your company for providing it.
• You may include an educational marketing piece to be placed
on desks to accompany gift (Marketing piece is subject to
• You will receive final list of all Summit attendees so you
can conduct easy follow-up after the Summit. List includes
MECLABS approval.)
postal mailing addresses and phone numbers. (Note: We
do not share email addresses.)
Registration Items
Select any one or more! Your company logo will be placed on the item. MarketingSherpa to purchase item and distribute at attendee
registration.
Reusable water bottles $3,000 Pens $1,000
Lanyards SOLD $1,500 Notepads $2,000
Reusable tote bags $1,500

Summit Guidebook Advertisements

You ad will be seen by all Summit attendees! Ads will be included in Summit Guidebook distributed at attendee registration.

Size Costs Ad Dimensions

Inside Full-Page, 4-color $1,395 8.5w x 11h finished ad, ⅛ in. bleed, ¼ in. margin on sides
Inside Half-Page, 4-color $995 8.5w x 4.75h finished ad, ⅛ in. bleed, ¼ in. margin on sides
Inside Quarter-Page, 4-color $695 8.5w x 3h finished ad, ⅛ in. bleed, ¼ in. margin on sides

The Deadline to receive ads is April 15th

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 Reservation Form
Select Sponsorship Package Below Branding Options
Premier Sponsor
$25,000
SOLD
(limited to one sponsor)
Welcome Gift Left at Each Attendee Desk
$5,000 (limited to one sponsor)

One-to-One Coaching Clinic Educational Marketing Drop

$6,000 (limited to six sponsors) $2,500 (limited to 2 sponsors)

Table Top Exhibitor Re-Usable Water Bottles

$5,000 (limited to 14 sponsors) $3,000 (limited to one sponsor)
Table Top selection: ___________

Summit Guidebook Advertisements Lanyards

$1,500
SOLD
(limited to one sponsor)
Inside full page - 4 color
$1,395 Re-Usable Tote Bags
$1,500 (limited to one sponsor)
Inside ½ page - 4 color
$995 Pens
$1,000 (limited to one sponsor)

Inside ¼ Page - 4 color

Notepads
$695
$2,000 (limited to one sponsor)

Conditions
By signing this agreement, both parties agree to the terms listed on the preceding pages. This document serves as a legally binding
agreement and will supersede any contract previously agreed upon. Should either party cancel agreement, 100% of the funds are
non-refundable and non-transferable unless the event is cancelled by MECLABS.

Payment Schedule
Charge my: VISA MasterCard AMEX
Your Optimization Summit 2011 will not be confirmed until this
contract is signed AND a deposit is received.
Name on Card: _______________________________________________
• 50% of total sponsorship value is due upon receipt
• Remaining 50% of sponsorship is due no later than Friday,
May 6, 2011.
Card Number: ________________________________________________
I have read this contract and agree to abide by the information held
within this document.
Exp:___________ Amount to be charged: $_____________________
Accepted by:

Athourized Signature: ___________________________________________

Authorized Signature:__________________________________________________

Date:_______________
Biling Address (if different)___________________________________

MarketingSherpa Signature:___________________________________________ _______________________________________________________________

Date:_______________
_______________________________________________________________

Contact: Aimee Croke | Phone (401) 247-7355 ext. 104 | Fax: (401) 633-6519 | aimee.croke@meclabs.com 7