Professional Documents
Culture Documents
INTRODUCTION
1
Introduction to the study
2
INDUSTRY PROFILE
3
INDUSTRY PROFILE
The word ‘furniture’ is derived from the French word ‘furniture’ which
means equipment. Furniture is a collective team for the movable objects
which may supports the human body (Seating furniture and beds), provide
storage or hold objects on horizontal surfaces above the ground. Storage
furniture (which often make use of doors, drawers, and shelves) is used to
hold or contain smaller objects such as cloths tools books and house bold
goods.
Furniture can be a product of artistic design and is considered as form
of decorative art. In addition to furniture’s functional role, it can serve a
symbolic or religious purpose. Domestic furniture works to create in
conjunction with furnishings such as clocks and lighting, comfortable and
convient interior spaces. Furniture can be made from many materials,
including metal, plastic and wood.
Scarcity of woods, non-availability of skilled carpenters, high cost of
woods and labour needs etc have led to the change in people’s taste and
preference due these reason several furniture items conventionally made of
woods is now being made by steel, plastic etc.
With the needs of growing population, furniture has become an
industrial product. Its form varied from the simple to highly decorative, setting
a standard that forever changed the furniture industry. But the objectives of
modernist designers where to give ornamental and aesthetic appeal to the
product applying these parameters the red and blue chair (designed by Gerrit
Rietveld in 1917) can be considered as the first truely modern chair.
After the Second World War, new technology allowed the use of
material like molded plywood, cast aluminum and a little later plastic stepped
on the scene. The furniture industry group is comprised of companies
primarily engaged in manufacturing furniture designed for office use such as
Almirahs, chairs, desk, work station, office partitions and panels included in
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this sector. A range of intermediaries such as retailers, wholesale agent,
interior designers, Architects and space planners often specified and
recommenced particular brands, product lines, finishes and configurations to
meet the customer’s needs.
Environmental
1. Volatile organic
2. Non-compliance and Regulations
3. Recyclables of materials
Economical
Function of exchange rate with use collar
1. Foreign (off shore) low cost.
2. Tan harmonization.
3. Numerous intermediaries.
4. Access to foreign Marker.
Social
1. Attraction and retention of employees.
2. Education and sustainability.
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INDIAN FURNITURE IDUSTRY
Furniture and furnishing industry is a manufacturing sector in
India with a long history. It includes the production of household, office and
kitchen furniture as well as mattresses, bedding and part of furniture. A vast
variety of raw materials are used in production including woods, plastic, and
metal. Among others, wooden furniture is the major production and exports of
industry.
Indian furniture manufactures strive to reduce costs, initiate quality
control, improve design concept and capability, and up grade management
skill and increase marketing and sales effectiveness.
Indian companies have a strong design capability. A wide variety of
raw materials are used in production, including wood, plastic and metal.
Among this, wood furniture are the major production and export of the
industry. It includes made at rose wood and black wood especially wooden
tables, chairs etc.
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MAJOR ISSUES IN FURNITURE INDUSTRY
Rising steel price continue to have an industry-wide effect on furniture
companies. Including steel case have implemented a metal surcharge.
The steel case metal surcharge put into effect in April 2005 will
continue to be 11 of published list price and is not subject to discounting. The
surcharge applies to products in the steel case North American printed
specification guide and electronic price list.
Steel case will continue to monitor market condition and will eliminate
this surcharge when the steel price return to normal levels has reported by
CRU monitor, an independent global source of steel pricing.
COMPANY MISSION
To do business of manufacturing, assembling, trading, distributing,
export-import, and deal in all types of interior decoration items made of wood,
steel, plastic and such other related materials. To have branch all over India,
to appoint branch managers and branch staff and to send agents, officers and
employees allover such branch. To appoint agents, co-agents factors,
brokers, auctioneers for carrying on the business of the company.
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ORGANIZATION PROFILE
8
COMPANY PROFILE
It is an industry with diverse activities and well organized. Well
managed experience, and professional qualified people. The group has been
in existence for the past two decades.
UDAYA GROUP OF COMPANIES has started its furniture production
in 1980 under the proprietorship of Mr. T.R. Velayudhan – Ajantha Furniture
(P) Ltd. Ajantha Furniture is a private limited company, which is also a small-
scale industrial unit. The company is located at NH 17 Randathani in
Malappuram District. The company has started its operation on 2-December
1998 with and authorized capital of 50Lakhs divided into 50000 shares of
Rs.100 leach later in the year 2002, paid up capital has been increased to 1
crores (1,00,00000).
This company manufactured high quality steel furniture namely, steel
table, steel almirahs, steel safe lockers, Library book shelves and different
type of stairwells suitable for all application, like office domestic and
commercial establishment and marketed in the name UDAYA.
The articles are fabricated with almost care by highly skilled
technicians. Painting is done by high grade furniture showing enamel through
different process and dries in hot air even for better holding of enamel film
over the metallic surface. This facility is not available in all furniture industry
safe efficient transportation of finished goods is done by the organization own
vehicles.
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ORANISATIONAL STRUCTURE
ManagingDirector
GeneralManager
Staf
Workers
MD of the company has supreme authority of the AFPL. He will
precede the board meeting. GM of the company supervises overall
performance of the company. And he given the directors for the development
of the company. Production manager deals with the production process and
purchasing the raw materials from different agencies. Finance manager
supervises the various activities of the finance Department. Marketing
Manager deals with the marketing dept and distributes the good to retailers at
right time.
LOCATION OF THE COMPANY
The company is situated at NH 17 Mullamada Road Randathani in
Marakkara Grama Panchayath in Malappuram District only 5 km away from
Kottakal, which is an ideal location as it provides easy and speedy
transportation of raw materials and finished products. It is also very near to
the Tirur Railway Station.
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1. Raw materials
Raw material is a very important factor of production. It is the staring
point from which the first operation starts. With raw material production cannot
be started and no product can be produced. The company uses the raw
materials like iron sheets, iron pipes, paints, key and locks and also some
other items like sand paper, nuts, bolts, hand levers, screw, rivets etc. the
company now faces the problem of unstable iron sheet price.
2. Transportation
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Some other objectives are
1. To have branches all over India.
2. To amalgamate or a merged, absorbed into, or with any other company or
companies with any object or objects or business similar to that of the
company.
PRODUCT PROFILE
The company product served different type of steel furniture like
almirahs, tables, bed coats, glucose stand for hospital and doors and security
rooms (for banks for storing money, gold etc) are of different types and
models. But the company mainly concentrates on the production of almirahs
and tables. The other items are produced only on the basic of specific order.
The important products of the company are as follows.
1. Almirahs
The company is now producing varieties of Almirahs in size, quality etc.
The following are the important size of almirahs.
a) 4.5 feet
b) 5.5 feet
c) 6.5 feet
Wide variety of almirahs according to their quality and facility and also
included in the above three sizes like sadha, special model etc.
2. Tables
Tables are other important products of Ajatha furniture Pvt Ltd. The
company products the following different types of tables.
a) 18 X 36 Inches
b) 24 X 36 inches
c) 24 X 44 inches
d) 24 X 48 inches
e) 30 X 54 inches
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The above sizes also include varieties according to their quality and
facility like SADHA, SUPER, DELUXE, SUPER DELUXE, EXICUTIVE Tables.
Product Mix
13
Production Process
The following are the stage in the production process of AFPL.
1. Marketing
2. Cutting
3. Bending or Folding
4. Cleaning and Premier coating
5. Welding and Fitting
6. Door and Head level fitting
7. Painting
8. Locks and Handle fitting
9. Miscellaneous fittings
10. Packing and covering.
TECHNOLOHY
The company used machine-based technology; Ajantha furniture
industry used various types of machinery for production or steel furniture.
The plant and Machinery are following.
1. Spot welding machine
2. Sheeting bending machine
3. Air compressor 10 hp and standard accessories.
4. Horizontal grinder
5. Electronic over for storing enamel 12 kw
6. Kirloskar make DM 20 model 20 hp air cooled diesel oil engine directly
assembled on common base.
7. Sparely gun and pipes
8. Strong rack for sheet
9. Tools and Accessories
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PRICE
Price is an amount of money which is needed to acquire in exchange
some combined assortment of a product and its accompanying services.
Market price is prices at which goods exchange hands, they are the
price of which one person to another for the purchase of the same offers
goods for sale. Price, which tends to cost of production for a long period of
time is regarded.
Discount
The company also provided discount to their customer like Trade
discount, Quality discount, cash discount and seasonal discount etc. And also
provide the allowances and some other kind of benefit.
The company provides credit to their customers. But they fix the
payment time. He maximum credit period is one month.
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Promotion
The term ‘promotion’ is used in a specific in marketing. According to
American marketing Association, sales promotion include all “those marketing
Activities other than personal selling, advertising and publicity that stimulate
consumer purchasing and various non recurrent selling co efforts, and in the
ordinary routine.”
Sales promotion activities are essentially aimed at increasing sales.
They are undertaken in addition to the basic methods of demand creation
through advertising and personal selling. Sale promotional adivilies aim at
supplementing and coordinating personal selling and advertising.
Sales promotion methods may be studied under three heads.
1. Consumer Promotion
2. Deals Promotion.
3. Sales force Promotion
Under the consumer promotion
Sales promotion directed at consumers may be under taken either:-
1. Free samples.
2. Bonded offers.
3. Coupons.
4. Premium Offers.
5. Free Gifts
6. Contents.
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Under Sales force Promotion
These are intended to improve the efficiency of the sales force of the
manufactures. These may be taking the following forms-
1. Incentive bonus may be paid to the sales force if the sales exceed the
specified limit.
2. Contest may be arranged among the members of the sales force.
3. Frequently sales meeting, salesmen’s conventions and conferences
may be arranged.
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Management and Administration
Accounts Department
Production Department
Marketing Department
HR Department
System.
18
HUMAN RESOURCE MANAGEMENT (HRM)
1. Nature of HRM
The concept of HRM including “Human Capital Theory” and “Human
asset accounting” can be found in the literature from 1970’s. However the
modern view of HRM first gained importance in 1981 with the introduction of
the prestigious MBA at Harward University business school.
HRM is a philosophy of people management based on the belief that
the human resources are extremely important for sustained business success.
An organization acquires competitive advantages by using its people effecting
and utilizing the expertise to meet clearly defined objectives. HRM is aimed at
recruiting capable flexible competent they are to by appointed at the right
place at the right time. A healthy atmosphere is to by created to maintain
sound industrial and human relation.
2. Scope of HRM
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Job analysis and design
Job analysis are a detailed and systematic study of jobs. This is
undertaken to know the nature and characteristics of people to be
employed in different kinds of jobs. Job design is related with deciding
the contents of job in terms of its duties and responsibilities.
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Employee and Executive Remuneration
Motivation
The human resource manager should adopt appropriate
measure to motivate employees to achieve organizational objectives.
Communication
Communication involve transmission of idea information, fact,
opinions, or emotions by two or more persons. Communication helps
much in managing and coordinating the employees of an organization
more effectively.
Human Welfare
Labour welfare aims at providing such service facilities and
amenities, which enable a worker to perform their work in building
atmosphere
Industrial Relations
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The management should give due consideration for maintaining
a harmonious relationship between management and employees.
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STRUCTURE OF EMPLOYEES
S KI LL E D UNSKILLED
CLERICAL STAFF
WORKERS WORKERS
REMUNARATION SYSTEM
The company is working 24 to 26 days in a month. Presently the
company has only one shift of working i.e. 8.30 am to 5.30 pm. The
managers, officers and security staffs are getting reasonable monthly salary.
The company is following piece rate system for factory workers. It is the duty
of the production manager to distribute the wages among his subordinate
according to the units produced by them. On the receipt of wages each
workers has to put their signature on the payroll.
EMPLOYMENT PATTERN
The company has 54 employees. Out of these, four are clerical staff.
Out of these factory workers 18 are permanent and 32 are contract workers
and it is further subdivided into skilled and unskilled workers. The contract
workers are appointed by the permanent workers after consulting with the
management.
EMPLOYMENT PATTERN
23
2 PERMANENT 12
CONTRACT 28
40
3 UNSKILLED 10
TOTAL 54
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Research Problems
2. The working place was noisy so there will not conduct effective
communication with workers.
4. Most of workers are not educated so they were not able to give
a right feed back to some questions.
5. The figures used for analysis have been taken from annual
report of AFPL. The data contained in the records are historical and
does not take into account the fluctuation in the value of money
caused by inflation.
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OBECTIVES OF THE STUDY
I. Primary Objectives.
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RESEARCH METHODOLOGY
1. Statement of problem
The particular topic is chosen because job satisfaction exercises a
potential influence on employee productivity and human relation climate in an
organization. The project is aimed at understanding the satisfaction of
employees relating to their job. Their working condition their supervisors, their
fellow workers their payment and overall organization.
2. Purpose of study
a. The purpose of doing this project is to find whether the
employees are satisfied in general.
b. The type of training programs given to the workers and to find
out whether there where a healthy relation between the workers.
3. Scope of study
27
The study is conducted for Ajantha Furniture to find out the job
satisfaction of employees. The study also covers the tools which
increase the productivity and find out the benefits otherthan salary
which receives by the employees.
4. Questionnaire design
The questionnaire was prepared after gathering primary information
about the current motivation system and techniques in the
organization.
5. Nature of Data
The data where collected both primary and secondary sources.
The primary source consists of information arrived from
employees through interview schedule. The secondary source
includes company records books, manual etc.
6. Method of data collection
The data where collected from employees through a structured
questionnaire and interview schedule.
7. Sampling plan
1. Sampling unit.
The universe of the study consists of factory workers
belonging to the different section of manufacturing
process.
2. Sample size:-
The sample size is 50
3. Sampling method
The sampling method is used from the study is random
sampling. Different data where identified and samples
has been taken.
4. Tools of analysis
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The data was analyzed by applying the percentage
analysis as the statistical tool.
8. Chapterisation plan
The research report is presented in the following chapters.
1. Introduction
2. Review of literature
3. Data analysis
4. Data analysis
5. Summary, findings and recommendations.
CHAPTER – 2
REVIEW OF LITERATURE
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JOB SATISFACTION
To be successful, organizations must continuously ensure the
satisfaction of their employees. Job satisfaction is an attitude of employees
about their work and is based on numerous factors, both intransient and
extrinsic to the individual. Job satisfaction is important from the perspective of
maintaining and retaining the appropriate employees within the organization.
DETERMINENTS OF JOB SATISFACTION
The following are the determinants of job satisfaction.
1. Individual factors
• Age
• Educational level
• Other factors
2. Nature of job
• Occupational level
• Job content
3. Situational factors
• Working conditions
• Supervision
• Equitable rewards.
EFFECT OF JOB SATISFACTION
Job has a variety of effects such as productivity, absenteeism
and turn over so on.
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o Productivity
There are two views about the relationship between job
satisfaction and productivity.
• A happy worker is a productive worker
• A happy worker is not necessary a productive works.
The first view establishes a direct cause and effect relationship
between job satisfaction and productivity. When job satisfaction increases
then the productivity decreases. The basic logic behind this is that a happy
worker put more efforts for job performance.
o Employee turnover
It is related to job satisfaction. When an individual feels
dissatisfaction in the organization with in a given period of time.
o Absenteeism
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3. Discrepancy Theory
Discrepancy theory, as described by Lawler (1973), was the result of
the difference between an actual outcome a person received and some other
expected outcome level. A comparison, in which an actual outcome level was
lower than an expected out come level, would result in dissatisfaction.
4. Two factor theory
Herzbery developed one of the earliest theories relating to job
satisfaction in the 1950’s. His “two-factor” theory emphasizes that there are
factors in the work place that create satisfaction and those which lead to
dissatisfaction if they are not present.
CHAPTER – 3
DATA ANALYIS
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DATA-1
33
The response of employees about their employment basis
70%
60%
50%
No. of respondents
40%
64%
30%
20%
36%
10%
0%
Permanent Employees Contract basis Employees
Basis
Interpretation
The above table shows that 36% of employees is permanent and the
rest 64% are contract base workers.
DATA-2
The response of employees about their work experience in the concern
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The response of employees about their work experience
50%
45% 44%
40%
40%
35%
30%
No. of employees
25%
20%
16%
15%
10%
5%
0%
1-5 years 10-15 years morethan 15 years
Basis
Interpretation
The above table shows that 44% of employees work with 1-5 years and
40% is 5-15 years and rest 16% of employees given their services to the more
than 15 years.
DATA-3
35
The Response of Employees About The Nature Of Their Work
60%
54%
50%
46%
40%
No. of Employees
30%
20%
10%
0%
0%
Risky work Less Risky work No Risk At All
Interpretation
The above table shows that 46% of employees works are risky and 54 % of
employee’s works are less risky.
DATA-4
36
The Response of Employees About Their Working Environment
80%
76%
70%
60%
50%
No. Of Employees
40%
30%
24%
20%
10%
0%
0%
Excellent Good Poor
Interpretation
The above table shows that 24 % of employees working environment are
excellent and 76 % of employee’s working environment are good.
DATA-5
37
The Response Of Employees about The Facility Providing By The Concern
90%
80%
80%
70%
60%
No. Of Respondents
50%
40%
30%
20%
20%
10%
0%
0%
Excellent Good Poor
Interpretation
The above table shows that 20 % of employees get full facility in the company
and the rest 80 % employees the facility is average.
DATA-6
38
The Response Of Employees About Overtime Work Facility
80%
70%
70%
60%
50%
No. Of Employees
40%
30%
30%
20%
10%
0%
Yes No
Overtime Work
Interpretation
The above table shows that 70 % of the employees get the facility of overtime
working.
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CHAPTER – 4
DATA ANALYSIS AND
INTERPRETATION
DATA-1
40
Piece rate 0 0%
Time rate 0 0%
Others 32 64 %
Total 50 100 %
36%
64%
Interpretation
The above table shows that 36 % of employees get monthly salary.
The rest are contract basis workers. Hence less than half of the employees
have a fixed income and are secured about their future.
DATA-2
41
The Response Of Employees About The Attitude Of Superiors
16%
Excellent
Good
84%
Interpretation
The above table shows that 84 % of employees have an excellent
attitude of supervisors and 16 % of employees have good attitude of
supervisors. Thus it can be concluded that overall the employees are happy
about their superior’s attitude towards them.
DATA-3
42
The Response Of Employees About The Attitude Of Their Co-workers
0%
100%
Interpretation
It can be informed that all the workers are happy about the co-operation
received from their co-workers. There are proper co-ordination and co-
operation among them which helps in building up a friendly and efficient work
environment.
DATA-4
43
The response of Employees about medical services
36%
64%
Interpretation
The above table shows that 64 % of employees are satisfied their
medical service and rest 36 % said to improve this facility.
More than 50% of the workers are satisfied with the medical facility
provided to them. But there is scope for improvement in this area like giving
them medical insurance converge, medical allowance etc.
DATA-5
44
The response of employees about Festival offers
28%
72%
Yes No
Interpretation
The above table shows that 72 % of the employees get festival offer
and 28 % of employees will not allow the festival offers.
DATA-6
45
The response of Employees about the facility provided by the company
0%
0%
0%
100%
Interpretation
The above table shows that 100 % of the employees get the medical
benefit of the company.
DATA-7
46
The Response of Employees about Training
4%
96%
Interpretation
The above table shows that 96 % of the employees get training in the
organization and 4 % of employees are non-trained.
Almost all the employees are given training when they first start their
carrier with the organization. If it is felt that an incumbent is experienced, then
training is not given & directly inducted into the organization.
DATA-8
47
The response of employees about the satisfaction of their job
24%
76%
Interpretation
The above table shows that 24 % of employees are very satisfied in
their job and rest 76 % are satisfied.
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CHAPTER – 5
SUMMARY, FINDINGS AND
RECOMMENDATIONS
SUMMARY
49
This project is a study on job satisfaction of employees at Ajantha
Furniture (P) Ltd. After conducting this study I have arrived at a conclusion
that the employees are satisfied with their job and their working condition and
also fond that the organization takes special interest on its employees and
living condition. And the company given all the accessories to do the work
easier and all these accessories are easy to use and powerful so an
employee can do his work without strain. By concluding this types of study,
we can find that the company provides the perquisites to the employees as
bonus. In the company, there is a healthy relationship between the
supervisors and subordinates and among the employees so it reveals that
there is a healthy relationship and communication takes place smoothly and
generally all the employees are happy.
FINDINGS
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2. The fact that the 100% of employees get medical facility provided
by the concern, it reveals that the company care about the
employee’s health.
3. The study also indicate that the 70% of employees have got
overtime work and 30% are exclude from overtime work. Majority of
the employees are ready to do overtime work.
4. The study reveals that the 100% of the employees have co-
operation among them, it implies that there is better level of co-
operation in the organization.
5. The study indicate that the majority of employees have an excellent
opinion about the attitude of their superiors, it reveals that the
superiors maintain a good relation with the subordinates.
6. It is clear that the majority of employees have got training, It reveals
that the concern is interested to develop the skill of employees.
7. Some of the employees of the company have got festival offers, it
indicates that the company has a social and curing attitude.
RECOMMENDATIONS
51
2. Some of the employees said that their work nature is risky so make
them skillful by giving proper training on their work or use more
better machines to make their job become easy.
3. Most of employees said that they have get overtime work so make
them skill in their work.
4. It is clear from the study that some of the employees do not get
training so give all the employees proper training.
5. Give opportunity to every employee for overtime work if they are
interested and give them standardized payment depending on the
nature of work.
6. The study observed that the company does not provide canteen
facility, so give them canteen facility.
7. The study revealed that majority of employees are not educated, so
to develop personality, introduce proper personality development
programmes.
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APPENDIX
QUESTINNAIRE
53
NAME OCCUPATION SEX
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BIBLIOGRAPHY
Memorandum
Ajantha Furniture (P) Ltd
Marketing Management-
By Philip Kotter, 11th Edition.
Production Management-
By S.N. Cherry
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