Customer satisfaction survey on Distribution channel of

Baroda dairy:
_________________________________________________________________
Personal details:
Contact no:
Center code no:□□□□□□
Root number of van: □□□
Name of the area:
_________________________________________________________________
[1] Types of parlor: Full time □ Morning □ Parlor □ Institute □
[2]Average daily demand of product :

Product name Less 50 – 100 100-150 More than

than 50 litters litters 150 litters
litters
Amul Gold
Amul Sakti
Slim & Trim
Amul cow’s
milk
Goras chhas
Jira chhas

[3] Demand of the product are same for every day?

Yes □ No □
[4] On which basis you placed ordered to dairy?
Previous days demand □
Average monthly sells □
Depends on festivals □
Whenever need □
[5]How many times you placed the ordered daily?
One time □ Two time □ Three & more times □
[6] Are you satisfied the demand of your all customers?
Yes □ No □
 [7] How many customer will not meet their demand?( Average approximately)
Less than 5 □ 5-10 □
10-15 □ More than 15 □

[8] Perception of customer about delivery systems:

Read the following questions carefully and Strongly Agree Neutral Dis- Strongly
Tick appropriate answers agree agree Dis-
agree
We are always getting all products as per our
demand.
Delivery time is same in all days

Quantities of the demanded product are

always same as ordered quantity.

Behavior of delivery boy is good enough &

co-operative.
Time accuracy of delivery systems are not at
satisfactory level
Because of late delivery we loose customer
Some times
There is no need to change the current
delivery systems
During festival seasons number of
distribution channel should be increases.
24 hour parlor timing will increases
consumption of milk and their products

[9] Which of the following channel through you generally pay your payments?
Direct cash □
Cheque □
Demand Draft □
[10] Are you satisfy with current payment systems?
 Yes □ No □
[1] Have you internet facility?
Yes □ No □
[2]Have you mobile facility?
Yes □ No □
[3] Which channel through ordering systems you preferred most?
E-mail ordered □
SMS ordered □
Running system □
Others (please specify) ___________

[4] If dairy provides emergency delivery services (EDS) would you decrease
your profit margin?
Yes □ No □ Depends on services □
[5] How many percent decrease your profit margin for EDS?
Up to 20 % □
20 % to 40% □
40 % to 60 % □
On the MRP □