Professional Documents
Culture Documents
WiMAX
Sergio Cruzes
PMP certified
Table of Contents
Brazil launched in 2010, its National Broadband Plan. The aim is to grow
broadband at home from 12 million to 40 million by the end of 2014. This means
to provide broadband coverage to 72% of total households of the country.
The different ways to access the internet are changing the people’s
behavior. It can be in the business environment , at home or at any other place.
At the same time, Telco’s revenue from circuit switching telephone systems
are decreasing due to mobile systems user’s growth and the emergence of VoIP
systems.
WiMAX is a wireless broadband access technology for the last mile based
on 802.16 standard from the Institute of Electrical and Electronic Engineering
(IEEE). WiMAX means Worldwide Interoperability for Microwave Access. This
name was introduced by the WiMAX Forum which is an organization with a goal
to promote, standardize and define the strategy of WiMAX.
The aim of this work is to capture the most important items that influence
the WiMAX business case at 2,5 GHz band and provide insights to minimize
risks and uncertainties that occur in the deployment of a WiMAX network. It is
shown an example of deployment in São Paulo city, Brazil, containing numbers
of base stations, subscribers, payback period and internal rate of return.
So, Telcos are investing in fixed broadband access technologies which are
showing high growing rates.
The exhibit 2.1 shows the ARPU for cellular operators in Brazil
32
30 30.1
29.3 29.4 29.6
22
20
1H07 2H07 3H07 4H07 1H08 2H08 3H08 4H08 1H09
For most cellular operators in the world, the mobile data revenue has
reached more than 20% of the service revenues.
The exhibit 2.2 shows the mobile data revenue participation in the total
revenue of the Cellular operators in Brazil.
% of data revenue in the total revenue
Vivo Tim Oi/BrT Brasil
13.10%
14.00%
11.30%
11.30%
11.20%
10.90%
10.90%
10.80%
10.30%
9.90%
12.00%
9.80%
9.70%
9.50%
9.40%
8.70%
8.40%
10.00%
6.80%
6.40%
6.30%
8.00%
5.60%
6%
6.00%
4.00%
2.00%
0.00%
1H08 2H08 3H08 4H08 1H09
Based on the above chart there is still a big room to increase the
availability of data services.
2. DEMAND ANALYSIS
These numbers show that the broadband penetration in Brazil is still very
low and it is below the world average (See Exhibit 3.1)
Broadband penetration: Brazil versus World (per 100
inhab.)
6 6.1
5.1 5.3
5 Brazil
4.3 4.1 World
4
3 3
2
2006 2007 2008
In terms of internet users and internet accounts, there is a big gap showing
a potential demand for internet services. Exhibit 3.2 shows this scenario.
53.9
60
50
40
Internet users
30 Fixed broadband access
20 10.43
10
0
1
Exhibit 3.2 – Internet users versus number of Internet accounts (in million
users – 2008)
In terms of technology, the ADSL is the leader one followed by the Cable
Modem (DOCSIS). Exhibit 3.3 depicts the percentage market share of each
technology (69.55% for ADSL, 26.42% for Cable Modem and 4.02% for other
technologies)
12000 10435
10000
8000 7258
Globally the ADSL is also the market leader penetration for fixed
broadband access with 290 million lines representing 68%, followed by the Cable
modem with 21% and FTTx with 9% (source: Pyramid Research 2008). The
exhibit 3.4 details the fixed technologies participation in the world.
World broadband connections
70%
60%
50%
40%
30% World broadband
connections
20%
10%
0%
ADSL Cable FTTx Others
Modem
It is expected that the FTTx technology will be the leader on the growth rate
on the next years when compared with other technologies.
In the state of São Paulo there were 1,188 thousand wireless broadband
connections, 3G HSPA and CDMA 1xEV-DO (source: Anatel)
Based on Yankee Group and Ericsson research (2009), in 2012 there will
be 46 million 3G subscribers. Pyramid Research (2008) forecasts that WiMAX
will capture 2% of the total 3G subscribers. So, there will be 920 thousand
WiMAX subscribers by 2012. Assuming that São Paulo state will have the same
subscribers growth rate of Brazil, it is expected that by 2012 there will be 206
thousand WiMAX subscribers in the state.
According to Infonetics Research (2009), Brazil is a great potential market
for WiMAX. It is expected that the number of WiMAX subscribers in the country
move from 184,000 to 8 million in 2013.
50000 46000
40000
30000 3G
WiMAX (Pyramid)
20000
WiMAX (Infonetics)*
10000 8000
5300
184 184 920
0
Maio 2009 2012/2013*
The exhibit 3.6 depicts the estimated number of WiMAX users for the
Stated of São Paulo based on Brazil’s estimate numbers.
Exhibit 3.6 – Wireless broadband forecast for São Paulo state (thousand
of connections)
3. BROADBAND REVENUE
The wireless broadband will be the main driver of mobile operator revenues
in Latin America in accordance to the Pyramid Research analysis (source:
Teletime magazine, 29/June/2009). This also applies to the fixed wireline
operators. The main drivers are:
Telefonica in Brazil has its fixed broadband access called Speedy. This
service represented in 2008 to 30% of the company revenue.
4. BROADBAND BARRIERS
The broadband access price in Brazil is the main barrier for the
popularization of internet.
One study done by the United Nations in 154 countries appointed Brazil as
one of the countries with the most expensive broadband access. In USA, the
broadband access represents in average 0.4% of the population average salary
while in Brazil it represents 9.6% of the population average salary.
Government launched this year the Broadband National Plan whose idea is
to provide to the population access to the internet at reasonable prices.
Regarding new entrants operators, the main barrier is the need of a huge
amount of capital to build a network and cost to interwork with the internet (in
order to provide internet access to its end users). The price in Brazil is very
expensive compared to the USA prices.
5. END USERS
For the end-user media consumer, the open TV main content provider in
Brazil. However it is beginning a trend to search for different forms to access
content , entertainment or information, at devices such as PCs and mobiles.
A study done by Yankee Group and Ericsson shows that the 3G user in
Brazil is predominantly young (Teletime news, 29/July/2009).
The social classes in Brazil are distributed as per Exhibit 5.1 (source:
Associação Brasileira de Pesquisas, 2009)
16000 14400
14000
12000
10000 8100
8000
6000 4600
4000 2300 1400
950 620 440
2000
0
A1 A2 B1 B2 C1 C2 D E
Exhibit 5.1 – Social classes in Brazil and family income per month
In order to better estimate the total potential users based on income salary,
the table 5.1 simplifies the number of classes. The total potential number in Brazil
is 15,789 thousand users. This number can be derived for the state of São Paulo
based on the Wireless broadband rate between Brazil and São State. So, the
potential wireless broadband internet users in São Paulo state is 3,946 thousand
subscribers.
The exhibit 5.3 depicts the estimated growth rate of the WiMAX
subscribers between 2008 and 2014 in Brazil and in the state do São Paulo. It is
expected a CAGR of 30.8%.
1000 920
800
600 Brasil
400 São Paulo*
237
184
200 47
0
2008 2014
6. BROADBAND OFFERINGS
The cable modem access reaches only 184 cities representing 74 million
people, or 40% of Brazilian population which represents 53% of total Brazilian
consumption in accordance to the IPC/Target.
While the broadband competitiveness is so tough, the end user has few
choices. The leader subscription service is called Speedy (from Telefonica and it
is present only on the state of São Paulo).
The exhibit 6.1 depicts the main fixed broadband offerings in 2009.
2460
2500
2120
2000 1920
1762
1500 1320
1000
500 402
80
0
Telefonica NET Oi Brasil Telecom CTBC GVT TVA
7. WiMAX CONSIDERATIONS
WiMAX Operators around the world point the following key factors of this
technology:
• Broadband access where it is not possible to reach with xDSL
technology. The facility to focus the service at regions where there
is demand allows a better return on investments
• IP architecture
8. MACRO ENVIRONMENT
Brazil, which has the fifth greater population and the eighth consumer
market in the world, it is becoming one of the best option for business in the
world. The internal market growth and the continuous class C expansion has
boosted the consumption in Brazil.
Regard the fixed telephone market, the operators are updating their ADSL
networks with ADSL2, ADSL2+, VDSL and also are beginning to deploy the
FTTH technology.
In the latest years the WiMAX technology had the following successes:
• ITU accepted WiMAX as the sixth aerial interface for the IMT-200
• At the end of 2008 there was more than 800 HSPA devices (mobile
phones, PCMCIA cards, USB modem, laptops, etc) available on the
market
This proves that the HSPA has a great world market and continues gaining
room and benefiting from the economies of scale.
One of the crucial factors for the WiMAX market is the availability of end-
users devices. The first devices, the CPEs (table devices and outdoor ones) had
a very restricted market while laptops and USB cards will have a bigger market.
The WiMAX success is directly linked to the availability of devices. This makes
the user visualize value and bring advantage competitiveness to the business.
Until now the device availability is very shy.
The great movement on this area was the TVA acquisition by Telefonica in
the cities of São Paulo, Rio de Janeiro, Curitiba and Porto Alegre. It is
commented that Telefonica paid between R$ 1 billion and R$ 1.6 billion and that
most part of this value was due to the acquisition of the spectrum which is
currently used by MMDS operation (2.5 GHz range). Recently Telefonica
acquired Vivo which means that their interest on WiMAX may not exist anymore.
Anatel intends to use the 2.5GHz spectrum with services such as LTE.
The 3.5 GHz spectrum range is another band to be used for WiMAX.
There are few operators on this range such as Embratel (whole country license),
Brasil Telecom (license for 12 ANs), Grupo Sinos (AN RS1), Neovia (DirectNet)
in the state of São Paulo, and WKVE (6 ANs in the states of Minas Gerais,
Espírito Santo and Bahia).
It should also be noticed that there is the lobby from cellular operators
which had already invested billions to obtain their spectrum license. They
argument that a MMDS operator deploying WiMAX would have a non fair
advantage by offering wireless broadband services with WiMAX technology.
As already commented on this paper, the content is the crucial part of the
wireless broadband business. Users are not only interested on the broadband
pipe. They want the applications and services that the broadband can provide.
This means that the broadband provider needs to do partnerships with content
distributors and also brings to the market the more advanced end-user WiMAX
devices.
The business and competitor knowledge will allow to determine the key
successes factors which are the minimum requirements that are necessary for a
enterprise to compete with possibilities of success.
1 Potential Demand
Fixed broadband access lines should increase from 10.38
millions to 18.9 millions by 2013 (source: Pyramid Research
2008)
The number wireless broadband connections will surpass the
number of broadband fixed connections by 201, when it wil reach
28 million connections (source: Pyramid Research 2009)
5 Technical viability
6 Economic viability
The goal of this chapter is to provide a base foundation for, given the
opportunities analysis, to structure and develop a strategic proposal for , in the
sequence, to verify its viability.
This study will show a business plan for a new business. This plan has as
the first goal to dissolve doubts for a possible decision maker about the quality of
the plan
• Technology: wireless
The planning can be distinguished into three types: strategic, tactic and
operational.
The scenario that is expected for the next years (2010 – 2014) is
characterized by a sustainable economic growth (better than 4% a year). The
increase in the power consumption of the population will stimulate the
appearance of new services and increase the dispute among cellular operators,
internet via Cable Modem and ADSL service providers.
According to OLIVEIRA, (2007, p.65), the vision is defined as the limits that
the owners and main executive people can visualize within a certain period of a
longer time and one wider approach. Within this context, the vision provides a
solid outline of the strategic planning to be developed and deployed by the
organization. The vision represents what the organization intends to be.
The marketing strategy should be elaborated with the aim of reaching the
purposes of the organization and or of the business.
1. Segmentation
2. Market Niche
3. Local Market
The marketing mix, also know as the 4P’s - product, price, promotion, and
distribution (place) - translates into actions that should be performed in order to
influence the buyer.
• Price: attributes that reflect the cost of the product to the consumer,
as the price itself, payment conditions, acceptance or not of credit
cards among others. It includes price list, discounts, licenses,
payment deadline, credit conditions.
• Service will be delivered in any place in São Paulo city where there
is network coverage
The table 12.1 presents a summary frame of the business plan conception.
Dimension Definition
Business: Broadband and content access anywhere
Function: entertainment, research, games, information
1 Business Plan
Groups: portable computer and smartphones users
Technology: wireless (WiMAX)
The subject matter of this work is the supply of wireless broadband services
and contents with an objective of return on investment in seven years.
The scenario that is expected for the next years (2010 – 2014) is
2 Strategic Planning
characterized by a sustainable economic growth (better than 4% a year). The
increase in the power consumption of the population will stimulate the
appearance of new services and increase the dispute among cellular
operators, internet via Cable Modem and ADSL service providers.
Vision: innovate and offer entertainment, information and communication at
Purpose of the any place
3
Organization Mission: provide excellence in content services
Main objective: reach 360 thousand subscribers within five years
Cost leader when compared to 3G systems. The differentiation will appear as
Generic
a consequence of the business. If a fixed wireline operator deploys this
4 Competitive
project, it will be the only company to offer fixed and mobile broadband
Strategies
access at the same time
5 Marketing Strategy
Executive summary: the broadband service will attend firstly the urban areas
where there are greatest fixed broadband subscriber density
Current market situation is dominated by a great expansion of 3G broadband
subscribers. 3G system quality is still a issue (EXAME magazine report,
15/July/2009 p. 91)
As described in the beginning of this work, there will be a great demand for
1 Marketing Plan
broadband services on the next years. This is the great opportunity The
threat is the lack of user devices such as smartphones, USB dongles, and
laptops with embedded WiMAX modem
Be present in the fixed broadband users market, by offering them wireless
broadband access by a small additional amount. The plan is to capture 360
thousand subscribers in five years
Market Use demographic segmentation: the network rollout will start in the high
2
Segmentation income areas and reach the suburban areas in a later date.
Product: wireless broadband and differentiated content
Competitive price when compared to the 3G systems
Establish a process where the service subscription may be completed in five
3 Marketing Mix
minutes
Service will be delivered in any place in São Paulo city where there is
network coverage
The elaboration of the business plan is the first step in order to build a
WiMAX network. It is a critical step whose final results will depend heavily on the
assumptions defined on this phase. Bad assumptions will improperly influence
the next steps of the project.
The business plan should consider the competitors that are part of the
broadband market and their technologies, initial investment to build the network
and the operation costs of this network. The competitors are the 3G networks
(1xEVDO and mainly the HSPA networks0, WiFi networks, Cable modem
internet service providers, and ADSL internet service providers (Haig Sarkiassian
and Randal Schwartz, 2007), and the LTE networks. Some authors such as
Ethevaldo Siqueira (2008), mention that WiMAX will be an advanced alternative
for the broadband access, while the 3G and WiMAX would complement
themselves.
The sensibility analysis will determine what are the factors that strongly
affect the return of investiment of the business.
The first step for the elaboration of the business plan is to obtain all
relevant parameters that concerns to the business.
For this plan, the intention is to attend the areas described in the table
13.1
Total area
Environment (km²)
Dense urban / urban 187.06
Urban / Suburban 519.62
Suburban / Rural 504.13
Total 1210.81
For this plan, it is assumed a bandwidth of 30 MHz (each BTS will have 3
channels of 10 MHz) in the 2.5 GHz spectrum band.
The tables 13.2 and 13.3 show the generic link budget of a 2.5 GHz
WiMAX network for both downlink and uplink. The propagation model used is the
SUI (Erceg and others, 1999). Columns A, B and C refer to the morphologic
environment that can be referenced to the dense urban/urban, suburban and
suburban/rural.
Parameters Uplink
A B C
Terminal transmitter power (dBm) 26 26 26
Terminal antenna gain (dBi) 5 5 5
Receiver jumper losses of the BTS (dB) 0.5 0.5 0.5
Receiver antenna gain of the BTS (dBi) 17.5 17.5 17.5
Diversity gain (dB) 2 2 2
Array anrenna gain (dB) 0 0 0
BTS receiver sensibility (dBm) -99 -99 -99
Fading margin (90% area reliability) (dB) 5 5 5
Interference margin (dB) 3 3 3
Building penetration loss (dB) 18 15 8
Sub-channelization gain (512 kbps na
borda) 3 9 9
Maximum allowed loss (dB) 126 135 142
Coverage radius based on SUI model(km) 0.75 1.55 2.55
The business plan intends to deploy 300 BTSs in São Paulo city (and
possibly in some areas in the metropolitan area) as:
The CAPEX includes the acquisition and construction cost of the stations,
the BTSs cost, the BTSs installation cost, power equipments, transmission
backhaul and Core network (ASN, routers, DHCP servers, AAA servers, billing
servers, NMS and CRM servers).
1. Sites
For this plan, it will be used the strategy described in the table 13.4.
Sites Percentage
New sites 30%
Existing sites 30%
Shared sites 40%
‘Table 13.4 – Sites deployment strategy
2. Spectrum
For this plan, it is assumed a price for the spectrum much greater than the
world average price. It is being assumed a price of R$ 0,20 per Megahertz per
population. Segregating for the São Paulo city, the spectrum price will be R$ 66
millions (30 MHz spectrum band). This price is well in accordance with the price
Telefonica paid to acquire 190 MHz of spectrum from TVA for the cities of São
Paulo, Rio de Janeiro, Curitiba and Porto Alegre. These cities represent 21
million inhabitants. However, due to the need of guard band between MMDS and
WiMAX systems, it is being assumed a value of R$ 90 millions for 30 MHz
spectrum in the city of São Paulo.
3. BTS
It is being assumed that the proposed network will require 210 radio point-
to-point links. The remaining backhaul transmission will be provided by fiber
optics whose cost will be assumed as network operation. The table 13.5 shows
the estimated costs of acquisition of BTSs and accessories, antennas, radio links
and installation material.
Unit
price
Item (R$) Number Total price
BTS, acessories, installation material 95.000 300 28.500.000
Antennas 600 1800 1.080.000
Digital - point-to-point (70% of the sites)
including the installation material 68.500 210 14.385.000
Total 43.965.000
Table 13.5 – Expected costs for BTSs, antennas and radios acquisition
4. Civil costs
The civil part includes all the necessary elements in order to prepare the
site to start the WiMAX BTS installation. It includes site acquisition costs
(purchase or rent), civil infra-structure construction costs and powering.
The table 13.6 exemplifies the costs where the scenario consists of 30%
new sites, 30% existing sites and 40% shared sites.
The WiMAX core basically consists of the ASN (Access Service Network)
and CSN (Customer Service Network) entities.
The ASN includes the necessary functions to provide radio access to the
users terminals. The ASN entity consists of the BTSs and the ASN gateway.
The table 13.7 shows the assumed values used for the Core network.
This plan is limited to the São Paulo city where there is an estimation of a
capacity of up 2 million users of wireless internet in the next years. The goal is to
capture 360 thousand subscribers as depicted below:
1. Service plan
Users Price
Class QoS DL OSR distribution (R$)
Minimum 1500 kbps 25
Business Maximum 5000 kbps 50 5,0% 129
Minimum 512 kbps 25
Platinum Maximum 1500 kbps 50 10,0% 44.9
Minimum 256 kbps 25
Gold Maximum 1000 kbps 50 35.0% 34.9
Silver Best Effort 512 kbps 50 50,0% 24.9
Table 13.8 – Service Plan (QoS: Quality of service, DL: downlink, OSR:
oversubscription rate)
The OSR parameter informs the amount of the designed overload for the
network, i. e. , how much capacity is exceeded if all users access the network at
same under their designed nominal rate. Typical overload values are between 25
and 40.
The business plan does not consider additional value services that the
operator may offer to their subscribers such as video and music download,
content distribution such as online news and specific on demand entertainment.
OPEX represents the costs incurred to keep the firm in an operational state.
It includes the network operational costs and planning, transmission backhaul
maintenance, power, site rents, sales, marketing, promotion and customer
support.
The main Project output parameters are the period of return of the
investment, the Internal Rate of Return (IRR) and also the Net Present Value
(NPV) .
The sensibility analysis shows that the more sensible items are spectrum
license price and the internet connectivity price.
Together with the Project Management, the Six Sigma methodology has
been deployed by project managers and other professionals in search of greater
efficiency and effectiveness in the deployment of projects and business
management. ISREFANI C. de PAULA and others (2006) compare the approach
of Project Management and Six Sigma methodology, identifying similarities and
differences.
One of the more common myths in the world of project management is that
all projects are similar and that tools and similar methods can be used for all
project activities. This erroneous concept took several projects to succumb to the
failure and created great disappointments to the project managers, stakeholders
and project sponsors.
The exhibit 14.1 shows the Diamond Model that was defined for the
project described on this work.
In terms of novelty, it is a platform, i. e., the final user will have a product
(internet access) which is not a disruptive technology, i. e., the embedded
technology of this product is transparent for the user (user wants to access the
internet with mobility). In terms of complexity, this project fits as a system, i. e.,
the deployment will request a reasonable number of interactions in the
organization. In terms of technology, this project fits as high-tech because it has
never been deployed by the organization. Also, WiMAX is a relatively new
technology and considered as disruptive by many authors such as ORTHMAN
(2005). The deployment pace is fast / competitive (most of cellular network
deployments fits on this pace).
High Tech
Medium Tech
Fast /
Competitive
Time-
Critical
Blitz
Pace
• Milestone schedule
• Summarized budget
The table 14.1 provides the main topics of the project charter.
Information Answer
Opportunity of offering wireless broadband internet access to Fixed internet users.
Problem or Opportunity
Therefore, compete with 3G systems
Deploy a wireless broadband network using the WiMAX technology in the city of São
Paulo. The network consists of 300 BTSs providing a total coverage area of 1200 km2.
Note: The business plan forecasts that 42.5% of the sites will be installed in dense
Proposition to solve the problem or
urban / urban environment, 42.5% in urban / suburban environment and 15% in
taking advantage of the opportunity
suburban / rural environment
Goal: reach 360 thousand subscribers after 5 years of network operation
Sponsors, stakeholders, project team, vendors, government agency (Anatel), real state
Interested parties
agencies,subscribers
Definition of 300 hundred locations – for WiMAX BTS installation and Core Network
installation
The new sites that will built represent 30% and the shared sites represent 40% of the
total sites. Te remaining 30% of the sites will be existing ones.
Definition of the vendors for:
Project Scope
- WiMAX BTS
- Antennas
- Digital radios
- Core network (ASN, CSN, routers, DHCP severs, DNS servers, billing, security, CRM)
Local government approval of the installation projects and civil work of the sites.
Project description - External
Strikes in the Brazilian Federal Revenue Office may delay the customs clearance ;
dependencies
Regulatory agencies (eg.: Anatel) may delay the certification of the BTSs
Exchange rate: dollar price between R$ 2.00 and R$ 2.20
Availability of human resources for the several needs of the firm. Special attention to
the project management team which should contain experienced and certified people
due to the existence of several simultaneous activities in the project and several
acquisitions
The site civil projects need to be approved in the local government in a maximum
deadline of 20 days.
The average number of subscribers in the sixth year of operation should be close to
360,000 users. In order for this to become true, it is important that the Brazilian PIB
Project description - assumptions
grows in average 4% per year on this period.
The BTSs will be purchased from a vendor which meets the required deadlines and
whose technical specifications of its WiMAX product be in accordance with the
standard. This vendor will also provide the ASG (BTS controller), NMS (BTS and ASG
management), WiMAX terminals, BTS antennas, routers, firewall, AAA platform, CRM
and spectrum clearance certification. During the network operation, the IP costs of
internet access should drop 10% per year.
Project description - restrictions Regulatory ( Anatel, city hall, others), budget, deadline
Exhibit 14.2 depicts the WBS for the proposed WiMAX implementation.
Exhibit 14.2 – WiMAX deployment WBS
Firm Responsibilities
At the same time that the estimation of the duration and resources of the
activities are done, it is possible to create the sequence of the activities.
The exhibit 14.3 shows the activities sequencing of the WiMAX project.
The Project plan includes assumptions and these contain embedded risks.
So, the risks should be managed in way of increasing the probability and the
impact of positive events and lowering the probability and impact of pessimistic
events. According to the PMBOK 2004, the risks management of the project
includes the processes which deal with the identification, analysis, responses,
and monitoring and control on a project.
The tables 14.3 and 14.4 show the identified risks and possible mitigation
actions in the deployment of a WiMAX network.
Event Probability Impact Actions
Work with a priority plan of the sites
Raining level above the average low high once the project starts
According to the PMBOK 2004, the critical paths have either a zero or
negative total float. It may be necessary adjustments in the activities duration,
logic relationships, leads and lags or other restrictions to the schedule may be
necessary in order to produce networks paths with a zero or positive total float.
Anatel: www.anatel.gov.br
Barômetro Cisco 2008 (Resumo Barômetro Cisco Banda Larga Brasil 2005-
2010): http://www.cisco.com/web/BR/assets/docs/Barometro_Site_v1.pdf
Pyramid Research (2008): Global Fixed and Mobile Broadband Outlook, The
Transformation of Networks - Business Models and Growth Opportunities,
December 2008
Teleco: www.teleco.com.br