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Desktop Publishing

Introduction

This courseware aims to introduce the students to


the basics of desktop publishing, such as
designing, developing, producing, and presenting
documents. It also includes instructions on
planning, page layout, and the use of templates
in the creation of posters, newsletters, plus
information on the methods of distribution (both
electronic and written formats).

TechFactors, Inc.
Desktop Publishing
Learning Goals

By the end of this courseware, the student is


expected to:
2. Learn the fundamentals of layout and
graphic design.
3. Understand and practice the basics of
desktop publishing.
4. Create simple publications using different
desktop publishing software.
5. Be aware of publishing ethics and
guidelines.

TechFactors, Inc.
Desktop Publishing
Lesson 1

Overview of
Desktop Publishing

TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing

Desktop Publishing – the process of


using the computer and publishing
software in order to merge text and
graphics to produce documents
(brochures, newsletters, posters, etc.)

Graphic Design – the creative process of


integrating design elements

TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing

Basic Phases in Desktop Publishing


Design – the creative process of
combining lines, shapes, space, colors,
textures, and text/type for effective
visual communication

Setup – the preparation of the software


to be used for creating the publication;
involves setting paper size and margins

TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing

Text – the preparation of all the written


parts of the document; involves
paragraph formatting, font selection,
and laying out of the text input

Image – the preparation of pictures,


photographs, and other graphical
elements of a document; involves
cropping, applying color filters, hue and
contrast adjustments, etc.

TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing

File Preparation – the pre-press stage;


involves application of the design, setup,
and image into the document that is
managed by the software
Printing/Uploading – for print
material, this stage involves handing in
the softcopy of the document to a
professional printer to have the
document printed out on printable
material; for Web content, this involves
applying the content to a Web page
TechFactors, Inc.
Desktop Publishing
Lesson 2

Review of Basic
Operations in
Word Processing

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Lesson Outline
 Starting a Word Processing Program
 Typing, Erasing, and Editing Text
 Find and Replace
 Spelling, Grammar, and Thesaurus
 Saving, Retrieving, and Printing Documents
 Page Layout
 Formatting Text and Paragraphs
 Previewing a Document and View Options

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Word Processing – a skill in


computing that pertains to the
effective inputting and manipulation
of texts and text documents

Text Document – the file or data


generated by a word processing
software that mostly contains text
information

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Starting a Word Processing


Program

 Turn on the computer and log in to


Windows.
 Click the Start button.
 Click All Programs > Microsoft
Word.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Typing, Erasing, and Editing Text


Click the New button ( ) to create a new
document. Or press Ctrl+N.
Begin typing. To go to the next line,
press Enter.
To delete a character, position the cursor
to its right, press Backspace. Or position
the cursor to its left, press Delete.
To delete a block of text, highlight the
section then press Backspace or Delete.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Find and Replace


 Go to the menu at the top of the
program screen and click Edit >
Find. Or press Ctrl+F.
 A dialog box will appear on the
screen, enter the details asked for
in the Replace tab.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Spelling, Grammar, and


Thesaurus
To check spelling:
 Right-click the word underlined
with red jagged lines to view the
suggested correction/s.
 Choose the most appropriate one
and click it to change the word.
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To check grammar:
 Right-click any part of the sentence
underlined with green jagged lines to
view the suggested correction/s.
 Choose the most appropriate one and
click it in order to revise the sentence.
 To recheck the whole document for
spelling and grammar errors, press F7.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To access the thesaurus:


To search for a word’s synonym,
highlight the word and right-click it.
Position your mouse pointer over
Synonyms for the submenu to appear.
You may choose from the selection of
words if any suggestion is given in the
submenu. Or proceed to the next step.
Select Thesaurus. Choose from the
selection of words provided.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Saving, Retrieving, and Printing


Documents
If saving for the first time:
 Click File > Save As....
 A dialog box will appear asking you to
which location you will save the file and
what name you will be giving the file.
 Click the Save button when you have
entered the details.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

If saving at any time after the first


save: press Ctrl+S. Or click the
Save button ( ) in the Standard
toolbar.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To open a previously saved file:


 Go to the Standard toolbar and click
the Open button ( ). Or press Ctrl+O.
 The Open dialog box will appear. Select
the drive or folder where you saved the
document and look for the file there.
 Select the file or type its name in the
empty field and click Open.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To print a copy of the document:


Click File > Print. You may opt to click
the Print button ( ) in the Standard
toolbar or simply press Ctrl+P.
The Print dialog box will appear. You
may indicate other specifications on
how you would want the document to
be printed out.
Click OK to print the document.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Page Layout
Word has a default page setup for new
files but you can also adjust the
margins, paper size, and layout.
 Click File > Page Setup.
 This will open the dialog box that allows
you to input the changes.
 Click OK to set the changes you want.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Formatting Texts and


Paragraphs
The font attributes of texts can be
changed by adjusting the entries
in the Formatting toolbar. Just
click the arrow on any drop-down
list to access the choices.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To apply different font styles:


Select any part of the document.
Click Format > Font. Or press
Ctrl+D.
Set the changes in the different
options.
Click OK to apply the changes.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To change paragraph formatting:


 Select the paragraph.
 Click Format > Paragraph.
 Set the changes in the different
options.
 Click OK to apply the changes.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

Previewing a Document and


View Options
To preview a document:
 Click File > Print Preview. Or click
the Print Preview button ( ) in
the Standard toolbar.
 Click Close to return to the
original document view.

TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing

To magnify/shrink the document view:


 Click View > Zoom.
 Select from the choices in the dialog
box.
 Click OK to apply the changes.

Another way is to access the Zoom


drop-down list.

TechFactors, Inc.
Desktop Publishing
Lesson 3

Manipulating Images

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

Image – a visual representation of


something seen in real life; can be
two-dimensional (e.g., painting) or
three-dimensional (e.g., sculpture)
Graphics – may refer to the
process by which a computer
displays images or to images
themselves

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

Image Manipulation – editing or


adjusting an image’s size, shape,
and color settings

Image Programs – software used


to acquire, manipulate, and store
digital images

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

Different Image File Formats


Vector graphics – composed of
mathematical formulas that represent
images; best used for illustrations
Raster graphics (bitmapped graphics) –
image information rendered as pixels
Meta format images – can accommodate
both vector and raster information

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images

Resolution – clarity of an image


measured by dots per inch (dpi)
Scanner – hardware that converts
light reflected from the object being
scanned and creates a digital image
of the object; these digital images
have a resolution predetermined by
the scanner settings

TechFactors, Inc.
Desktop Publishing
L3: Microsoft® Paint Tools

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

To resize an image:
 If the resulting image is too large,
the image may be resized by
clicking Image > Stretch/Skew....
 Type equal values for Horizontal
and Vertical under Stretch, then
click OK.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

To crop an image:
 Click the Select tool.
 Click and drag the bottom-right
marker over the portion you want
to isolate.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

To flip an image:
 Open the image to be
manipulated, or select the portion
to be flipped.
 Click Image > Flip/Rotate....
 Select which axis you would flip
your image on.
 Click OK.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

To rotate an image:
 Open the image to be
manipulated, or select the portion
to be rotated.
 Click Image > Flip/Rotate....
 Select orientation in degrees.
 Click OK.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

Another creative way to put an


effect to your image is by using
the Invert Color feature.
This creates an image with
inverted colors much like a film
negative of a color photograph.
To do this, simply press Ctrl+I.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint

To save the file to be used later on in


other applications:
 Click File > Save As....
 Type the filename of the image,
then choose the image file format
(JPG, GIF, or BMP).
 Click OK.

TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Word

Once you have prepared your images in


Paint, you can further tweak or adjust
them when you insert them in your
Word document. To do this, access the
Word Picture toolbar.

TechFactors, Inc.
Desktop Publishing
Lesson 4

Designing Using
Microsoft® Word

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

Lesson Outline
 AutoShapes
 Text Box
 WordArt
 Clip Art
 Inserting Pictures
 Arranging Design Elements
 Formatting Elements

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

The Drawing toolbar is, by default,


readily available at the bottom
portion of the Word window.

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

To insert a simple shape into your


document:
 Just click an AutoShape.
 This will change your mouse pointer
to a crosshair and will prompt Word
in opening a drawing canvass on
your document.
 Click and drag over the drawing
canvass to insert the AutoShape.
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

To insert a text box:


 Click the Text Box button.
 Click and drag over the space you
want to have your text box.
 Type the text content.
 Notice that the text only occupies
the inside of your box.

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

Word has a WordArt feature for


you to create colorful and playful
texts. WordArt is particularly useful
for banners and headings.
To create WordArt, just click the
WordArt button and it will open up
a dialog box that will guide you in
creating a WordArt.

TechFactors, Inc.
Desktop Publishing
L4: WordArt Toolbar

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

To insert pictures:
 Click the Insert Picture button.
 Select the image file from the
dialog box.
 Click OK.

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

Clip arts are vector graphics that


can be used in different office
applications. One advantage with
vector graphics is that they
maintain their quality even if you
resize them.

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

To insert clip art:


 Click the Insert Clip Art button.
 Search for an image in the task
pane.
 Double-click the clip art you want
to insert from the list to place it in
your document.

TechFactors, Inc.
Desktop Publishing
L4: Arranging Design Elements

Techniques to keep your design


elements (i.e., lines, shapes,
images, and texts) organized:
 Create a wireframe model – the
dummy placeholder of texts/shapes
 Apply text wrapping
 Arrange the order of the elements

TechFactors, Inc.
Desktop Publishing
L4: Sample Wireframe Model

TechFactors, Inc.
Desktop Publishing
L4: Text Wrapping and Ordering Elements

Text Wrapping –
behavior that the text
(and other elements)
will take when an
element is placed

Ordering – arranging
objects as if they are
layered one on top of
the other

TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word

You can further apply formatting


to AutoShapes, WordArt, and
text boxes. Just right-click the
element and select Format
<Element>. A dialog box will
open featuring different tabs that
let you change the features of
your element.

TechFactors, Inc.
Desktop Publishing
L4: Sample Formatting – Colors and Lines

TechFactors, Inc.
Desktop Publishing
Lesson 5

Creating Reports

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Directness
Efficiency
Contextualization
Organization
Relevancy
Underscoring
Maximizing

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Directness
Make the message straightforward.
As far as reports and presentations
go, their aim is to communicate, so
unlike art forms which are
necessarily creative and symbolic,
they must be clear and direct.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Efficiency
Strive for efficiency in
communicating an idea. There
is a danger that the point of
any information might be lost
in a jumble of text effects,
pictures, and colors.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Contextualization
Introduce the reader to the
context through visuals. Serious
information should be given a
formal, elegant treatment which
should be evident from the visual
arrangement of elements. This
prepares the reader to receive
the information in a certain way.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Organization
Follow a structure whose logical
sequence boosts understanding
(e.g., intro–body–conclusion).
A good structure aids readers
in finding specific details and
getting a sense of what the
information says as a whole.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Relevancy
Use only relevant content. The
guide for determining whether a
picture insert or a text effect will
be useful is how meaningful the
overall result becomes upon
adding it.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Underscoring
Create sub-elements under
the main point and use them
to enhance the emphasis on
a particular idea.

TechFactors, Inc.
Desktop Publishing

L5: Guides to Effective Visual Communication

Maximizing
Incorporate graphics and
data together with text
for the greatest impact.

TechFactors, Inc.
Desktop Publishing

L5: Creating a Report

Important Things to Remember:


A template should never be a substitute
for a well thought-out design.
The design you will create should
complement the report’s purpose.
The title page should have a strong
impact on the viewer by effectively
giving the basic information and
establishing your theme.
Images should always support the data
and should never draw attention away
from the topic.
TechFactors, Inc.
Desktop Publishing

L5: Sample Title Page

TechFactors, Inc.
Desktop Publishing

L5: Content Page

The Header and Footer option allows


you to have a consistent content at the
top and bottom parts. To access this
feature, just click View > Header and
Footer.
The Background option allows you to
apply color and fill effects and it even
lets you insert an image to serve as the
document’s background. To access this,
click Format > Background.

TechFactors, Inc.
Desktop Publishing
Lesson 6

Creating a Greeting
Card

TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card

The most important aspect


of any design task is
planning what to include
in your publication, why
these contents should be
used, and how they will
work as a whole.

TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Line
– a continuous mark on a surface
– comes in several weights or points,
which determine how thick it looks
– connects, separates, and organizes
elements
– guides the eye in following a design
– helps convey emotions

TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Shape
– the enclosed space defined by lines
– adds visual weight to a design
– helps divide a design into areas
– can be geometric or organic
– can also imply a mood or convey
symbolic meaning

TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Space
– the area around and within objects
– manipulated using close proximity
to create relationships with and give
emphasis to objects
* Use white space to set apart an
important object and put a related
object closer to it.

TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Color
– the reflection of light bounced back
by an object
– has these properties: hue, the color
itself; intensity, the degree of
lightness of a hue; value, the relative
lightness or darkness of a hue
– comes in tints (variations produced
by adding white) and shades
(variations produced by adding black)
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Texture
– the feel of a surface or illusion of it,
which may come from the use of the
other elements
* Common paper texture types:
cast-coated or coated (a high-gloss
surface), laid (similar to the grainy
feel of handmade paper), linen (a
smooth weave and soft finish), and
matte finish (a no-finish, soft
texture).
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design

Type
– the letterforms of text or words
– in itself creates a shape which can
evoke emotions
– the typeface or font (style of the
letterforms) creates associations w/
objects
– can stand alone w/o enhancements
– can be serif (w/ extensions at their
ends) or sans serif (w/o extensions)

TechFactors, Inc.
Desktop Publishing
L6: Using a Template to Create a Greeting Card in
Microsoft® Word

 Open Microsoft Word.


 Choose File > New....
 On the task pane, click Templates
on Microsoft.com.
 On the Microsoft Office website, click
Templates > Holidays and Occasions
> Greeting Cards.
 Choose Occasions and Events >
Birthday Card (with balloons).

TechFactors, Inc.
Desktop Publishing
L6: Using a Template to Create a Greeting Card in
Microsoft® Word

1. Click Download Now.


2. Add the recipient’s name on the
front of the card (placed upside
down like the design on the front).
3. Add your personal message on the
inside of the card by clicking inside
the existing text boxes and typing.
4. Print your card using your printer.
You can now deliver it to your
intended recipient!
TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card from Scratch

TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card from Scratch

TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card from Scratch

TechFactors, Inc.
Desktop Publishing
Lesson 7

Creating Newsletters

TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters

Newsletter
– a publication that talks about a
specific topic of interest to a
particular audience
– meant primarily to inform and
update its readers of
developments on that topic
– usually follows a consistent
layout style called a grid, which
aids readers in finding information
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters

Types of Newsletters:
Promotional – for promoting a
product or service
Relationship – for building a
community of people with a
common interest in something
Expert – for sharing expertise on
business matters and technology
issues; usually, but not always,
paid-for subscriptions
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters

Parts of a Newsletter:
Nameplate – identification mark
of the newsletter containing its
name, logo, and publication
information
Head/Title – label of an article
Byline – who wrote an article
Body – actual text of an article

TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters

Masthead – has other details


about the publication, such as
publisher information, its staff,
and its contributors
Continuation Lines – indicators
of where an article will be
continued on the page or in the
newsletter

TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters

Other parts of a newsletter: decks,


kickers, and pull-quotes (they aid to
organizing information better)

Grid
– an imaginary pattern of crossed lines
which serves as a guide for placing
items in relation to one another
– gives the newsletter its identity and
makes it look orderly

TechFactors, Inc.
Desktop Publishing
L7: Publishing a Newsletter

Getting Started
– the design should be based on
how you intend to use the
newsletter
– the readability of information
comes first
– the preferences or expectations
of the target audience play a
major role in your design
TechFactors, Inc.
Desktop Publishing
L7: Using a Template to Create a Newsletter in
Microsoft® Word

 Choose File > New from template >


Templates on Microsoft.com.
 In the Microsoft Office website, go to
Templates > Microsoft Office Programs
(under Browse Templates) > Word >
Newsletters.
 Select the Newsletter Wizard template
for a general newsletter template. Or
choose a template according to
newsletter-type.
TechFactors, Inc.
Desktop Publishing
L7: Using a Template to Create a Newsletter in
Microsoft® Word

1. Edit the text by clicking inside the


box you want to edit.
2. Replace or delete the clip art as
needed. Add graphics as needed.
3. Save your newsletter.

*You can also create a newsletter


from scratch like in Lesson 6.
TechFactors, Inc.
Desktop Publishing
L7: Creating a Newsletter from Scratch

TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication

Unity
Equated with consistency or
harmony, it can be achieved by
using visual cues such as frames,
boxes, borders, lines, and color
combinations used with a grid. All
your graphics and pictures should
be uniform.

TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication

Rhythm/Repetition
The “flow” of elements
associated with eye movement
following visual cues along
every page, it helps move the
eye along. Repeat elements
according to your desired
hierarchy of information.

TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication

Balance
Considered as an arrangement
pleasing to the eye, may be
symmetrical (formal) or
asymmetrical (informal). The
contents within a page should
appear balanced. The design
should not favor or overload just
one portion with many elements.

TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication

Dominance
Linked to emphasis and contrast,
implies a hierarchy or levels of
importance. The text should be
easy to scan, read, and
understand. Use design elements
to lead your reader’s eye to a
dominant area (i.e., to the most
important information).

TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication

Proportion
Related to dominance, it is the
relative size of one section or
part of an object or design in
relation to another section, or the
relation of one object to another
object in terms of size.

TechFactors, Inc.
Desktop Publishing
L7: Integrating Text and Graphics

Make sure that your graphic is meaningful


within the article’s context.

 Use white space.


 Watch your words.
 Remove the spaces between paragraphs.
 Use standard punctuation.

TechFactors, Inc.
Desktop Publishing
L7: Integrating Text and Graphics

 Use no more than three fonts in a


publication to keep the page neat.
 Consider how best to align your text.
 Use an appropriate font size for your
body copy line length.
 Use clip art sparingly.

TechFactors, Inc.
Desktop Publishing
L7: Saving Options in Microsoft® Word

Choose File > Save As... > Web Page.


Or choose File > Save as Web Page.
Choose the filtered Web page (i.e.,
stripped of the tags that only Microsoft
Office programs use) option only when
editing of the publication is done.
Specify a location where it will be
stored.

TechFactors, Inc.
Desktop Publishing
Lesson 8

Creating an Advertisement

TechFactors, Inc.
Desktop Publishing
L8: Creating an Advertisement

Advertisements (or “ads”)


– stress the image of the product
– call or draw the attention of the
viewers to take notice of the
product or idea
* They have to be very creatively
done so as to be powerful enough
to persuade the viewers.

TechFactors, Inc.
Desktop Publishing
L8: The Art of Advertising Design

Research shows that people notice


five advertising design elements
(in the following order):
 Visual
 Caption
 Headline
 Copy
 Signature

TechFactors, Inc.
Desktop Publishing
L8: Tips and Tricks in Designing Advertisements

A Picture Is Worth a Thousand Words


Know Your Customers
Remember Your Goal
Maintain Balance
Contrast is Good

Example of a Good Advertisement


TechFactors, Inc.
Desktop Publishing
L8: Creating an Ad with a Template

Search for specific ad


templates such as posters
and flyers in the Microsoft
Office website:
http://office.microsoft.com/en-us/default.aspx
.

* If templates are not available, you


can always do it from scratch.

TechFactors, Inc.
Desktop Publishing
Lesson 9

Distribution of Publication

TechFactors, Inc.
Desktop Publishing
L9: Distribution of Publication

Distribution allows the message


contained in your publication to be
received and read by the public.
You can always print your own publication
using a desktop printer.
Two types of printers for small-scale use:
impact (they leave a mark on the paper
surface by striking moveable keys or pins
against paper through an ink ribbon) and
non-impact (e.g., laser and inkjet).

TechFactors, Inc.
Desktop Publishing
L9: Distribution of Publication

Both impact and non-impact printers


are lesser in quality compared to
commercial printers which are
capable of very high resolutions and
volume runs (the rate hardcopies are
produced in terms of quantity & speed).
High resolution printing is especially
important when you use many graphics
and you will print it in volume for
specific official or professional purposes.

TechFactors, Inc.
Desktop Publishing
L9: The Service Bureau

A service bureau (a.k.a., pre-press


shop) offers a range of services
apart from printing, such as:
Scanning – high resolution
image scanning in color or black
and white
Typesetting – composing a
page or publication from
encoded text
TechFactors, Inc.
Desktop Publishing
L9: The Service Bureau (cont’d.)

Color Correction – adjusting the


colors of an image for optimum
printing results
Color Separations – full color
printing that requires separate
printouts of the four colors that
make up a full color print
Digital Proofs – producing a
blueprint or preview of the actual
printout from a digital file
TechFactors, Inc.
Desktop Publishing
L9: Online Distribution

The basic steps involved in online


distribution are:
 Signing up for a free account with
a Web hosting provider.
 Uploading the Web page
publication as your website home
page.
 Maintaining the Web page
publication.
TechFactors, Inc.
Desktop Publishing
L9: Uploading and Maintaining Your Publication

Upload your existing Web page


publication to an address the Web
hosting provider specifies for you.
Change the filename to index.html to
facilitate the process of publishing your
publication on your new website.
The website wizard or site manager
will publish the site for you once you
upload your publication to the file
server of your Web hosting provider.

TechFactors, Inc.
Desktop Publishing
L9: Uploading and Maintaining Your Publication

Upload the rest of the contents of the


folder so no item will be missing on the
live Web page.
Check on your Web page publication
periodically to make sure it displays
properly (also try visiting the site using
other Web browsers). Any graphics
you used must be present, and the
information in your publication must be
kept up-to-date.

TechFactors, Inc.
Desktop Publishing
Lesson 10

Publishing Ethics

TechFactors, Inc.
Desktop Publishing
L10: Publishing Ethics

Intellectual Property (IP) – a


creative work or idea that is a
product of the mind or intellect;
exclusive use of intellectual
property by its owner is
guaranteed and protected under
intellectual property rights (IPR)

TechFactors, Inc.
Desktop Publishing
L10: Types of Intellectual Property

Patent – granted by the government


to an inventor, which may be an
individual or a company, as proof of
the exclusive right to manufacture
and market the invention.
Trademark – the word, symbol,
design, or logo that identifies a
business and its products and
services. IP rights are granted to
prevent the misuse of trademarks
and misrepresentations.

TechFactors, Inc.
Desktop Publishing
L10: Types of Intellectual Property

Design – the distinguishing patterns


of colors, lines, shapes, and letters
that mark the packaging of a product.
Copyright – the exclusive right to
reproduce, distribute, and
commercialize an IP. For literary and
artistic works, copyrights expire 50
years after the death of the holder.
From then on, they become public
property.

TechFactors, Inc.
Desktop Publishing
L10: Publishing Ethics

Even in desktop publishing, there


are certain rules of behavior that
you must always adhere to.
These are known as publishing
ethics.
1. Serve the interest of your readers.
2. Preserve your integrity.
3. Be transparent.

TechFactors, Inc.
Desktop Publishing
L10: Publishing Ethics

4. Preserve and uphold a free press.


5. Respect the intellectual property
rights of others.
6. Keep your copyrights.
7. Be fair in your business dealings.
8. Never publish misleading content.
9. Sell your publication on its own
merit.
10. Be responsible.

TechFactors, Inc.
Desktop Publishing
L10: Types of Intellectual Property

Plagiarism – the use of the ideas,


words, statistics, pictures, diagrams,
etc. of others as if they are one’s own
Piracy – the illegal activity of selling
materials copied from legal producers
and distributors
Cybercrime – the umbrella term for
all unlawful activities that are
computer- and/or Internet-related

TechFactors, Inc.
Desktop Publishing

THE END

TechFactors, Inc.

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