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Introduction
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Desktop Publishing
Learning Goals
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Desktop Publishing
Lesson 1
Overview of
Desktop Publishing
TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing
TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing
TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing
TechFactors, Inc.
Desktop Publishing
L1: Overview of Desktop Publishing
Review of Basic
Operations in
Word Processing
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Desktop Publishing
L2: Review of Basic Operations in Word Processing
Lesson Outline
Starting a Word Processing Program
Typing, Erasing, and Editing Text
Find and Replace
Spelling, Grammar, and Thesaurus
Saving, Retrieving, and Printing Documents
Page Layout
Formatting Text and Paragraphs
Previewing a Document and View Options
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
To check grammar:
Right-click any part of the sentence
underlined with green jagged lines to
view the suggested correction/s.
Choose the most appropriate one and
click it in order to revise the sentence.
To recheck the whole document for
spelling and grammar errors, press F7.
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
Page Layout
Word has a default page setup for new
files but you can also adjust the
margins, paper size, and layout.
Click File > Page Setup.
This will open the dialog box that allows
you to input the changes.
Click OK to set the changes you want.
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
L2: Review of Basic Operations in Word Processing
TechFactors, Inc.
Desktop Publishing
Lesson 3
Manipulating Images
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Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Manipulating Images
TechFactors, Inc.
Desktop Publishing
L3: Microsoft® Paint Tools
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
To resize an image:
If the resulting image is too large,
the image may be resized by
clicking Image > Stretch/Skew....
Type equal values for Horizontal
and Vertical under Stretch, then
click OK.
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
To crop an image:
Click the Select tool.
Click and drag the bottom-right
marker over the portion you want
to isolate.
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
To flip an image:
Open the image to be
manipulated, or select the portion
to be flipped.
Click Image > Flip/Rotate....
Select which axis you would flip
your image on.
Click OK.
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
To rotate an image:
Open the image to be
manipulated, or select the portion
to be rotated.
Click Image > Flip/Rotate....
Select orientation in degrees.
Click OK.
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Paint
TechFactors, Inc.
Desktop Publishing
L3: Image Manipulation Using Word
TechFactors, Inc.
Desktop Publishing
Lesson 4
Designing Using
Microsoft® Word
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Desktop Publishing
L4: Designing Using Microsoft® Word
Lesson Outline
AutoShapes
Text Box
WordArt
Clip Art
Inserting Pictures
Arranging Design Elements
Formatting Elements
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: WordArt Toolbar
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
To insert pictures:
Click the Insert Picture button.
Select the image file from the
dialog box.
Click OK.
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: Arranging Design Elements
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Desktop Publishing
L4: Sample Wireframe Model
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Desktop Publishing
L4: Text Wrapping and Ordering Elements
Text Wrapping –
behavior that the text
(and other elements)
will take when an
element is placed
Ordering – arranging
objects as if they are
layered one on top of
the other
TechFactors, Inc.
Desktop Publishing
L4: Designing Using Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L4: Sample Formatting – Colors and Lines
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Desktop Publishing
Lesson 5
Creating Reports
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Desktop Publishing
Directness
Efficiency
Contextualization
Organization
Relevancy
Underscoring
Maximizing
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Desktop Publishing
Directness
Make the message straightforward.
As far as reports and presentations
go, their aim is to communicate, so
unlike art forms which are
necessarily creative and symbolic,
they must be clear and direct.
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Desktop Publishing
Efficiency
Strive for efficiency in
communicating an idea. There
is a danger that the point of
any information might be lost
in a jumble of text effects,
pictures, and colors.
TechFactors, Inc.
Desktop Publishing
Contextualization
Introduce the reader to the
context through visuals. Serious
information should be given a
formal, elegant treatment which
should be evident from the visual
arrangement of elements. This
prepares the reader to receive
the information in a certain way.
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Desktop Publishing
Organization
Follow a structure whose logical
sequence boosts understanding
(e.g., intro–body–conclusion).
A good structure aids readers
in finding specific details and
getting a sense of what the
information says as a whole.
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Desktop Publishing
Relevancy
Use only relevant content. The
guide for determining whether a
picture insert or a text effect will
be useful is how meaningful the
overall result becomes upon
adding it.
TechFactors, Inc.
Desktop Publishing
Underscoring
Create sub-elements under
the main point and use them
to enhance the emphasis on
a particular idea.
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Desktop Publishing
Maximizing
Incorporate graphics and
data together with text
for the greatest impact.
TechFactors, Inc.
Desktop Publishing
TechFactors, Inc.
Desktop Publishing
TechFactors, Inc.
Desktop Publishing
Lesson 6
Creating a Greeting
Card
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Desktop Publishing
L6: Creating a Greeting Card
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Desktop Publishing
L6: The Elements of Graphic Design
Line
– a continuous mark on a surface
– comes in several weights or points,
which determine how thick it looks
– connects, separates, and organizes
elements
– guides the eye in following a design
– helps convey emotions
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design
Shape
– the enclosed space defined by lines
– adds visual weight to a design
– helps divide a design into areas
– can be geometric or organic
– can also imply a mood or convey
symbolic meaning
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design
Space
– the area around and within objects
– manipulated using close proximity
to create relationships with and give
emphasis to objects
* Use white space to set apart an
important object and put a related
object closer to it.
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design
Color
– the reflection of light bounced back
by an object
– has these properties: hue, the color
itself; intensity, the degree of
lightness of a hue; value, the relative
lightness or darkness of a hue
– comes in tints (variations produced
by adding white) and shades
(variations produced by adding black)
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design
Texture
– the feel of a surface or illusion of it,
which may come from the use of the
other elements
* Common paper texture types:
cast-coated or coated (a high-gloss
surface), laid (similar to the grainy
feel of handmade paper), linen (a
smooth weave and soft finish), and
matte finish (a no-finish, soft
texture).
TechFactors, Inc.
Desktop Publishing
L6: The Elements of Graphic Design
Type
– the letterforms of text or words
– in itself creates a shape which can
evoke emotions
– the typeface or font (style of the
letterforms) creates associations w/
objects
– can stand alone w/o enhancements
– can be serif (w/ extensions at their
ends) or sans serif (w/o extensions)
TechFactors, Inc.
Desktop Publishing
L6: Using a Template to Create a Greeting Card in
Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L6: Using a Template to Create a Greeting Card in
Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card from Scratch
TechFactors, Inc.
Desktop Publishing
L6: Creating a Greeting Card from Scratch
TechFactors, Inc.
Desktop Publishing
Lesson 7
Creating Newsletters
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Desktop Publishing
L7: Creating Newsletters
Newsletter
– a publication that talks about a
specific topic of interest to a
particular audience
– meant primarily to inform and
update its readers of
developments on that topic
– usually follows a consistent
layout style called a grid, which
aids readers in finding information
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters
Types of Newsletters:
Promotional – for promoting a
product or service
Relationship – for building a
community of people with a
common interest in something
Expert – for sharing expertise on
business matters and technology
issues; usually, but not always,
paid-for subscriptions
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters
Parts of a Newsletter:
Nameplate – identification mark
of the newsletter containing its
name, logo, and publication
information
Head/Title – label of an article
Byline – who wrote an article
Body – actual text of an article
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters
TechFactors, Inc.
Desktop Publishing
L7: Creating Newsletters
Grid
– an imaginary pattern of crossed lines
which serves as a guide for placing
items in relation to one another
– gives the newsletter its identity and
makes it look orderly
TechFactors, Inc.
Desktop Publishing
L7: Publishing a Newsletter
Getting Started
– the design should be based on
how you intend to use the
newsletter
– the readability of information
comes first
– the preferences or expectations
of the target audience play a
major role in your design
TechFactors, Inc.
Desktop Publishing
L7: Using a Template to Create a Newsletter in
Microsoft® Word
TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication
Unity
Equated with consistency or
harmony, it can be achieved by
using visual cues such as frames,
boxes, borders, lines, and color
combinations used with a grid. All
your graphics and pictures should
be uniform.
TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication
Rhythm/Repetition
The “flow” of elements
associated with eye movement
following visual cues along
every page, it helps move the
eye along. Repeat elements
according to your desired
hierarchy of information.
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Desktop Publishing
L7: Guides in Customizing Your Publication
Balance
Considered as an arrangement
pleasing to the eye, may be
symmetrical (formal) or
asymmetrical (informal). The
contents within a page should
appear balanced. The design
should not favor or overload just
one portion with many elements.
TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication
Dominance
Linked to emphasis and contrast,
implies a hierarchy or levels of
importance. The text should be
easy to scan, read, and
understand. Use design elements
to lead your reader’s eye to a
dominant area (i.e., to the most
important information).
TechFactors, Inc.
Desktop Publishing
L7: Guides in Customizing Your Publication
Proportion
Related to dominance, it is the
relative size of one section or
part of an object or design in
relation to another section, or the
relation of one object to another
object in terms of size.
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Desktop Publishing
L7: Integrating Text and Graphics
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Desktop Publishing
L7: Integrating Text and Graphics
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Desktop Publishing
L7: Saving Options in Microsoft® Word
TechFactors, Inc.
Desktop Publishing
Lesson 8
Creating an Advertisement
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L8: Creating an Advertisement
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Desktop Publishing
L8: The Art of Advertising Design
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Desktop Publishing
L8: Tips and Tricks in Designing Advertisements
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Desktop Publishing
Lesson 9
Distribution of Publication
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L9: Distribution of Publication
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Desktop Publishing
L9: Distribution of Publication
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L9: The Service Bureau
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L9: Uploading and Maintaining Your Publication
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Desktop Publishing
Lesson 10
Publishing Ethics
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L10: Publishing Ethics
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Desktop Publishing
L10: Types of Intellectual Property
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Desktop Publishing
L10: Types of Intellectual Property
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Desktop Publishing
L10: Publishing Ethics
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Desktop Publishing
L10: Publishing Ethics
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Desktop Publishing
L10: Types of Intellectual Property
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Desktop Publishing
THE END
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