BRAD R.

WEBBER
630.xxx.xxx 61xx Beaver Court, Naperville, IL 60089 bwebber@ xxxx.com

CONSUMER PRODUCTS INDUSTRY EXECUTIVE

MARKETING & BUSINESS DEVELOPMENT
EXPERTISE
Converged classical sales, marketing and brand management expertise with first-of-their-kind
business development initiatives to drive double-digit revenue growth in markets worldwide. • Global Business Strategy
Launched newproducts, captured newmarkets and outpaced major competitors through strong • Mergers & Acquisitions
anddecisive business leadership andoutstandingsuccess in client relationship management. • Joint Ventures & Alliances

Deep and rich knowledge of consumer products, packaged goods and HBA products and • Emerging Markets
markets. Cross-functional experience in mass merchant, wholesale club, grocery, drug, catalog, • Product Development
luxury, department andspecialtyretail sectors andonline e-commerce markets. MBA degree. • Brand Management
Guest appearances on CNN, CNBC, Fox News, ABC News and MSNBC. • Executive-Level Sales
• Multimedia Marketing
Quoted in major print media including NY Times, London Times, WSJ and Chicago Tribune.
• Global Distribution

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

Vice President of Business Development 2002 to Present
Director of Marketing 1999 to 2002
ACME CONSUMER PRODUCTS, Naperville, IL
($250M manufacturer/distributor/sales organization with 515 consumer products in 50+ market sectors)

Recruited by CEO to orchestrate a complete turnaround and revitalization of marketing organization as part of
company’s plan to recapture lost market share and restore profitability. Realigned the entire marketing function,
restaffed key positions, redefined performance goals and instilled a culture of customer-centric performance excellence.

Promoted based on top-flight financial and organizational results, and given lead responsibility for marketing, business
development, sales strategy, M&A transactions, strategic alliances and multiple other revenue-producing ventures.
Currently lead a team of 45 professionals responsible for the positioning, marketing and sale of all company product
lines throughout domestic and international markets. Manage $22M operating budget and $8M annual tech investment.

• Achieved/surpassed 1st-year revenue goals within 9 months, far exceeding corporate expectations.
• Conceived, developed, launched and managed company’s first-ever online catalog and ordering system for wholesale
customers. Built new business line from start-up to current $8.5M annual volume.
• Reversed 4 years of eroding market share for the company’s top 5 brands, delivering double-digit gains in all key
customer markets despite intense price-based competition.
• Partnered with distributors and key customers throughout Latin America to expand market penetration for both
brick-and-mortar and e-commerce sales. Contributed to a consistent 14% increase in sales growth in the market.
• Evaluated mergers, acquisitions and joint ventures to determine financial risk, viability and long-term, sustainable
profitability. Collaborated with attorneys and financiers to negotiate, close and transact more than $40M in deals.
BRAD R. WEBBER •PAGE 2 630.xxx.xxxx •bwebber@ xxxx.com

Executive Marketing & Business Development Consultant US & International 1996 to 1999
BRAD WEBBER INC., NewYork, NY

Executive Consultant and Advisor to C-level executives, senior operating management teams, board directors and
investors in the consumer products, packaged goods and HBA industries. Provided expert strategy and leadership in
product development and commercialization, newmarket penetration, international business development, Fortune 500
sales, mergers and acquisitions, and press relations. Completed 12 engagements over 3 years. Highlights included:

• Personally negotiated and closed $56M+ in consumer product sales on behalf of 7 newand early-stage companies.
• Recruited field sales organization for NYC-based company seeking to expand nationwide. Identified target markets
and customers, wrote multimedia marketing communications and helped close company’s first $10M sale.
• Represented private equity firm and its consumer products company before major broadcast and cable media to gain
wide coverage for newproduct launches and line extensions that generated $15M+ in new revenue.
• Appointed Interim Chief Marketing Officer for HBA start-up seeking to penetrate emerging Asian markets with
high-quality luxury products. Built organization that closed $14M in 1st-year sales and $32M in 2nd-year sales.

Director of Retail Sales 1980 to 1996

EZ CONSUMER PRODUCTS, NewYork, NY
(Leading US consumer products supplier to major retailers – Macy’s, Saks, Lord & Taylor, Ann Taylor)

Fast-track promotion through a series of increasingly responsible sales management and leadership positions during a
period of spectacular growth and expansion, from 3 manufacturing locations and $22M in annual revenue to 17
manufacturing and distribution centers throughout the US, Canada and Latin America and $345M in annual revenue.

• Identified market opportunities and captured new business segments that generated $60M in new annual sales
despite entrenched competition from both emerging and well-established B2C companies from the US and Europe.
• Developed newproduct offerings and line extensions that generated an average of $25M in new revenue each year
for 8 consecutive years.
• Led development, automation and implementation of new order pipeline process that improved on-time product
delivery by 11% the 1st year, 19% the 2nd year and 33% the 3rd year.
• Introduced leading-edge technology systems and software solutions that reduced cost of goods by an average of
4% for each major product line.

Previous Experience: Honed classical sales, marketing and CRM skills as Sales Manager with Procter & Gamble.
Specialized in product launch, customer capture and new market penetration. Honored with 6 Sales Manager of the
Quarter awards and 3 Top Producer awards for specialized product incentive and marketing campaigns.

EDUCATION & PROFESSIONAL DEVELOPMENT

MBA Marketing, University of Chicago Graduate School of Business Administration, Chicago, IL
BA Cum Laude Graduate, Columbia University, NewYork, NY

Executive Leadership Development Program, Yale University, NewHaven, CT

Mergers, Acquisitions & Joint Ventures, Ernst & Young, NewYork, NY