: SYNOPSIS REPORT :

SCHOOL OF ECONOMICS

DAVV INDORE (M.P)

Marketing of Banking service

A comparative study of some selected private

commercial bank in india

Submitted to submitted by

Mrs. Akansha singhi Sneha tirpude

INTRODUCTION
EVOLUTION OF SBI

The origin of the State Bank of India goes back to the first decade of the nineteenth century
with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the
bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique
institution, it was the first joint-stock bank of British India sponsored by the Government of
Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed
the Bank of Bengal. These three banks remained at the apex of modern banking in India till their
amalgamation as the Imperial Bank of India on 27 January 1921 Bank of Bengal H.O.

Establishment
The establishment of the Bank of Bengal marked the advent of limited liability, joint-stock
banking in India. So was the associated innovation in banking, viz. the decision to allow the
Bank of Bengal to issue notes, which would be accepted for payment of public revenues within a
restricted geographical area. This right of note issue was very valuable not only for the Bank of
Bengal but also its two siblings, the Banks of Bombay and Madras

Business
The business of the banks was initially confined to discounting of bills of exchange or other
negotiable private securities, keeping cash accounts and receiving deposits and issuing and
circulating cash notes. Loans were restricted to Rs.one lakh and the period of accommodation
confined to three months only. The security for such loans was public securities, commonly
called Company's Paper, bullion, treasure, plate, jewels, or goods 'not of a perishable nature' and
no interest could be charged beyond a rate of twelve per cent. Loans against goods like opium,
indigo, salt woolens, cotton, cotton piece goods, mule twist and silk goods.

PRODUCT AND SERVICES OF SBI

  PERSONAL BANKING

• SBI Term Deposits

• SBI Loan For Pensioners
• SBI Recurring Deposits
• Loan Against Mortgage Of Property
• SBI Housing Loan
• Loan Against Shares & Debentures
• SBI Car Loan
• Rent Plus Scheme
• SBI Educational Loan
• Medi-Plus Scheme
• SBI Personal Loan
• Rates Of Interest

 SERVICES

• DOMESTIC TREASURY
• BROKING SERVICES
• REVISED SERVICE CHARGES
• ATM SERVICES
• INTERNET BANKING
• E-PAY
• E-RAIL
• SAFE DEPOSIT LOCKER
• GIFT CHEQUES
my target segment for my research topic is distinct loan offered by sbi and to have a
coparative analysis of different loans, customers perceptions and views towards the different
loan policies;
 : My target segment for my research topic is distinct
loans offered by SBI and to have a comparative analysis
of different loans , customers perceptions and views
towards the different loan policies :

REVIEW OF LITERARTURE
According to the study done by Rajshree Kiragi at the KLES institute of management studies &
research, SBI customers are satisfied by using the SBI retail products & are very much
influenced by factors like convenience, rate of investment, less hidden costs & time.

According to a study at Delhi University on personal banking services of SBI, the gap between
SBI & rest of the banks is so wide that SBI comes out as the number one on almost all counts.
This includes assets, branch network, ATM network, number of employees & profits.SBI enjoys
customer’s trust as it is the oldest & largest bank in the country.Also, the tenure of loan
repayment is more flexible as compared to private banks.

According to the study by Chinmaya Parija, IILM , Bhubaneshwar, All of SBI customers are
satisfied with the services provided by the bank. Many of these customers satisfied with the low
interest rate and longer repayment period of the advance product.

Gurleen Kaur Sethi , IBS Pune concluded that SBI scores over other banks through its Brand
name, Market Position, Wide Distribution Network, Diversified Portfolio and Low Transition
Costs.

Although according to her study, SBI lacks in some factors as SBI has the highest non-
performing assets (NPAs) in the industry. SBI also lacks with respect to private players in terms
of modernization of its processes, infrastructure, centralization, etc.
OBJECTIVE OF THE STUDY

There are mainly two objectives namely.

(a) Primary objective.

(b) Secondary objective.

Primary objective:

To study consumer perception of financial product of State Bank of India ,

Secondary objective:

1. To compare the financial products offered by STATE BANK OF INDIA To know

strengths and weaknesses of financial products of State bank Of India.

2. To know viewpoint of customers.

3. To know customers new requirements & suggestions.

RESEARCH METHODOLOGY

The research approach for this study was conclusive research. Conclusive research is designed to
help executives to choose among various possible alternatives to make a viable business
decision. Further this research on satisfaction was of descriptive type, which is an offshoot of
conclusive research.

For the proper analysis of data simple statistical techniques such as percentage were use. It
helped in making more accurate generalization from the data available. The data, which was
collected from a sample of respondents.

Sources of Information:-

The sources of information were dual.

 The Primary data: - The primary data was gathered from consumers who filled the
questionnaires and provide us necessary information required for the research. They gave
us all the relevant information pertaining to research work.

 The Secondary data: -

The books on the subject by different authors for the study on particular issues.
Internet is another source of information.

TYPE OF STUDY

The study conducted is a conclusive descriptive statistical study. Conclusive because after
conducting the study, the researcher comes to a decision that is precise and rational. The study is
descriptive because it is in the descriptive study, that the data is collected for a definite purpose
and here the purpose is definite i.e. the data is collected, to find out the satisfaction of the
customers with the services. The study is statistical because throughout the study all the similar
samples are selected and grouped together. All the similar responses are taken together as one
and their percentages are calculated.

Thus, this, conclusive descriptive statistical study is the best study for this purpose as it
provides the necessary information which is utilized to arrive at a concrete decision.

SAMPLE DESIGN

Under the secondary source for the study both the internal & external data have been used and
this is collected from the regional office, Indore and from internet.
Another method adopted for interpretation of data collected from primary sources,
comprehensive questionnaires were developed & Interviews were conducted with the help of
these structured questionnaires.

Under this survey, a sample size of 150 for the consumers was analysed. Questionnaires were set
for the purpose of the study, there were predefined questions and one question was for
suggestion purpose.

TOOLS OF ANALYSIS

To know the response, the questionnaire method is used in the sample survey. In this method
questionnaire was distributed to the respondents and they were asked to answer questions in the
questionnaire. The questionnaires were structured non-disguised questionnaire because the
questions, which the questionnaire contained, were arranged in a specific order besides every
question asked was logical for the study; no question can be termed as irrelevant.

The questions were arranged in logical order and finally distributed /approached among the
target audience.

The structure of the questions: -

 Multiple choice questions
 Dichotomous questions
 Open ended questions
.