c



    

One of the innovative cars which is very popular, especially in south India, is the electric car, Reva. It has
now begun to capture other markets too, with the emphasis now shifting on saving fuel. Other
carmakers such as Hero Electric and M&M are also coming out with electric versions.

Recently, after the announcement of the Nano by Tata Motors, the global automotive market has
shifted its focus on the huge potential of small car segment. The landmark innovation has shed light on a
vast market of potential consumers who were hitherto unable to afford a car.

The Invest India Incomes and Savings Survey 2007, by IIMS Dataworks, and another study by CRISIL
Research suggest that there is a huge demand base for entry level cars in India. The immediate potential
demand base for a car of 1.6 million units, according to the former, is based on the respondents who do
not own a car at present but aspire to own one in the next 12 months. Nearly all automotive giants have
geared up towards leveraging the prospect of this segment.

ͻp Guite a few of Indian auto-makersͶMaruti-Suzuki with its 'Splash' and 'A Star', Hyundai
with 'i20', Fiat with 'Grande Punto'Ͷplan to roll out new small car models.
ͻp General Motors plans to roll out its new mini car next year from its Talegaon plant, near
Pune. This will be followed by the launch of a sedan category car named Cruz by 2010.
ͻp Tata Motors is also set to offer an all-new version of its Indica which has lured the Indian
auto consumer segment for the last many years.
ͻp Many new players would also make an entry into the small car segment. Honda, with its
much-awaited 'Jazz', and Volkswagen, with an Indianised version of its popular 'Polo
compact', are among the prominent ones.
ͻp Global biggies like Toyota and General Motors are also expected to join the bandwagon by
2010.
ͻp After India's first hybrid car, Honda's 'Civic', which was launched in June 2008, home-grown
majors like Tata Motors and Mahindra & Mahindra are also developing hybrid cars.
ͻp Even BMW is planning to introduce its hybrid car to India within two years of its global
launch, which is due in the next 18 months.

Hyundai

Since inception, HMIL has dominated the automobile market with the reputation of being the fastest
growing automobile manufacturer in India. HMIL's growth has been driven by volume-oriented revenues
coupled with technological soundness and superior designs.

A major force in the Indian automobile scenario, HMIL is the second largest manufacturer in India.
Focusing on the latest technologies and innovative marketing strategies, HMIL has carved out a niche for
itself in the market today with most of its models leading in their respective segments. It͛s been a
long journey from just 8,447 units in 1998, till today when HMIL has become a key player in driving
the industry growth year after year.

In calendar year 2010 (Jan ʹ Dec) HMIL grew by 7.8% cumulatively registering total sales of 603,819
units as against 559,880 units of 2009 with domestic sales surging by 23.1% over 2009. Domestic sales
accounted for 356,717 units in 2010 as against 289,863 in the year 2009. Overseas sales accounted for
247,102 units as against 270,017 units in 2009 which reflects a decline of 8.5% for the calendar year
2010.