“The very best social media conference

I’ve attended in the last year”

Stacy DeBroff, CEO, Mom Central

The Second Annual

Corporate Social Media Summit 2011

Leverage the power of

social media for better marketing,
customer engagement and
enhance profitability
Two-day business conference, 21-22 June 2011
The Helmsley Hotel, New York City usefulsocialmedia.com/newyork

A practical and interactive business conference built for a corporate audience: Get exclusive insight
from our senior
How to leverage social How to effectively embed corporate speaker
media to turbo-charge social media throughout your lineup including:
customer engagement company and construct
and build lasting relationships a more cohesive strategy

Assess your social media Location based social media’s

impact and monetize to boost impact on your future social
your bottom line media strategy

Learn and share with an exclusively corporate community:

– speakers are leading strategists from

multinational corporations
– sessions are designed to enhance and improve
your corporate media strategy – and success
– topics have been requested by your peers
and deal with the major issues affecting your
company today – and tomorrow

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda
Dear colleague
Social media is out there, transforming the business world.
That’s why you need to be here:
The 2011 Corporate Social Media Summit.
Social media — facebook, twitter, and beyond — is
transforming the way businesses communicate
and interact with their customers. As a business
professional, if you fail to fully understand and
completely commit to leveraging social media in
your business, you are at a major disadvantage.
Whether you do or do not have a social media presence,
you need to hear and see how the social media
pioneers and your peers are using this revolutionary
technology. Today, thousands of companies worldwide
are leveraging the power of social media to get closer
to their customers and become more effective,
efficient, and profitable enterprises:
• 7 7% of major corporations are increasing their
social media presence in 2011.
• 79 of the 100 largest Fortune 500 corporations
are using social media as a major channel of
their marketing, communications – and customer
service.
Why are these companies doing
this? Social media is where their
customers live:
• In the U.S., internet users spend up to 25%
of their online time at social media sites. This
phenomenon is catching fire globally
And in 2011 social media will stop being just
about marketing. It’s about totally engaging your
customers, understanding what they want, and
delivering products and services they need:
• In 2011, 73% of the companies polled will
use social media for more than marketing and
communications.
• 57% of the social media teams within corporations
are in departments other than marketing.
• 70% of companies in the U.S. now use social
media for customer care.
Your customers now expect you to be
fully using with social media for far more
than pushing out marketing messages.
Social media is now an integral part of your
competition’s marketing and customer relations
strategy. If you’re not on track to integrate it within
your business, you will get left in the dust.
Case in point: there are companies and brands
that now have more than 18,000,000 friends
on facebook. Clearly, the potential for maximum
customer communication and retention is there. For
the first time ever, social media gives your company
a warm, human channel to engage, respond, and
personalize customer service more effectively and
efficiently than ever before.
Even better, the feedback you get will give
you insights into the needs and wants of your
customers that you can only get through social
media. Insights that will help you develop better,
customer-sensitive products and services—and gain
a competitive edge.
Good enough is not good enough
anymore.
The Corporate Social Media Summit is the
only conference that gives you the insights and
strategies to profitably harness the power of social
media across your whole company. It’s the only
social media conference that lets you profit from
the knowledge and experiences of senior corporate
practitioners – and gain insights and best practices
that you can take back to your own office and
implement immediately.
Every session on our agenda has been requested
exclusively by your peers, the ‘in-house’
practitioners and strategists shaping the future of
social media.
If your company works has a social media presence
– or not – this is the conference you need to attend.
• T here are four themes to equip you with the
knowledge, skills, and best practices to ensure
your company’s social media strategy is a success
for 2011 and beyond.
• Our speakers are seasoned social media
professionals from big business; Whole Foods,
Kodak, Coca Cola, PepsiCo, Best Buy; giving you
in-depth insight into what makes their social
media so successful and giving you practical
information that you can apply in your business
immediately.
• The conference offers 12 hours of dynamic and
interactive sessions across a range of formats.
• You’re guaranteed abundant networking time to
share and learn from your peers and gain insights.
Do not miss this opportunity to get out on the
leading edge of corporate social media. Not
attending can mean missing where your customers—
and revenues—are going in 2011 and beyond.
Sincerely,
Will Taylor
Useful Social Media
Do you understand the
importance of social media
to your business?
Then you need to attend the
Corporate Social Media Summit.
Why?:
1. Targeted,
relevant learning
An exclusively business focused
conference agenda – created from
months of research with senior
practitioners and strategists
2. Engage with your
community
A meeting place for corporate
social media movers and shakers.
Over 170 big corporates attended
last year - like NASCAR, Dunkin’
Brands, Hertz, Cadbury and Desigual
3. Insights that will
shape your future
Get best practice and advice from
over 20 large corporations at the
forefront of corporate social media
4. Get the answers
you need straight
from your peers:
Every session has inbuilt question
time and interactivity as standard
5. An independent
forum
Our agenda is the product of primary
research, and it is entirely independent.
We are not here to sell you solutions/
software/services. You will receive a
well-balanced, innovative and informative
briefing to enable you to make the best
decisions for your business
6. Measure social
media value
for you
Get solid advice from peers on
how to define social media’s
effectiveness for your company
– and make your CFO smile
What makes this event better
than all the other social media
conferences out there? “GREAT day at #CSM10 today!!”

Simple. An exclusive Radian 6

focus on business.
Too many events in this area are populated by ‘social
meda gurus’ (read service providers and consultants)
as speakers, and discuss ‘social media issues’ in the
broadest possible terms.

They’re barely relevant to a corporate audience at all.

The Corporate Social Media Summit is different.

Why?

• Designed for you – the corporate. • High end discussion

3 months of research to ensure every session speaks
directly to a corporate audience.
• Unrivalled networking opportunities
Last year Samsung, Air France KLM, Publix and
McDonalds were some of the 170+ in attendance.
• Best practice from leading corporate peers:
All speakers are from big corporates with skin
in the game experience.
The conversation is on how to take your business
to the next level with advanced topics and high
end strategy.
• A proven track record of success
95% of past attendees say they learnt useful
strategies and best practice at the Corporate
Social Media Summit.

20+ of the leading strategists in corporate social media – in one place

Coca Cola AT&T Pfizer Office Max
Ashley Brown Christopher Baccus Kate Bird Director, Mark Andeer
Director of Digital Communications Executive Director of Digital Corporate Internet Communications Vice President of Brand Strategy
and Social Media
Best Buy Union Pacific South West Airlines
Gina Debogovich Dell Tim McMahan Head of Web Team Alice Wilson
Director and Social Media Leader Richard Binhammer Manager of Social Marketing
Head of Social Media
Hewlett Packard
American Express and Corporate Reputation Management
Michael Procopio
Web Trends
Laura Fink Social Media Strategist
Hope Frank Chief Marketing Officer
Vice-President Social Media Marriott
John Wolf Head of Digital
Turbo Tax
Newell Rubbermaid Chelsea Marti Web Trends
Bert DuMars Vice President Adobe Social Media Manager Justin Kistner
Maria Poveromo Senior Social Media Manager
E-Business and Interactive Marketing
Director of Social Media
SAP
Kodak William Robb Epic PR Group
Tom Hoehn
Whole Foods Director Global Social Media Marketing Adele Cehrs
Bill Tolany Head of Social Media President
Director of Interactive Marketing PepsiCo
Citi Josh Karpf Senior Manager,
Paul Butcher Head of Digital Digital Media Communications AND MANY MORE!
DAY ONE 21 June 2011
The Future is Now: How to leverage social
media to turbo-charge customer engagement
and build lasting relationships
Improve customer retention
with a more comprehensive and
advanced engagement strategy
As social media has grown, so have the amount
of people engaging with companies on sites like
Facebook and Twitter. If you’re a social media
manager, you probably have big groups of followers
who have ‘liked’ you in one way or another.
Today, whilst growing your social media fan base is still
crucial – retention is just as important. It’s the new acquisition.
And, with this new reality come new challenges.
How do you keep up the relationship - and keep
customers coming back for more?
In this session, you will learn how three huge and very
different brands have created a large following, kept
it engaged, and reaped the rewards:
• Maximize interactions: Learn the most productive
ways to interact with your customers and communities
• Retain your audience with quality content: Discover
the latest innovations and how to use their power
• Humanize your brand: Move from a faceless
corporation to trusted friend
Coca Cola Director of Digital Communications
Ashley Brown
Union Pacific Head of Web team Tim McMahan
American Express Vice-President Social Media
Laura Fink
Leverage social media for
better customer care and
to humanize your brand
Everyone knows that good customer service leads to
positive sentiment about your company. It’s a fantastic
way for your company to improve its brand reputation.
And with the advent of corporate social media, customer
service has changed almost beyond recognition. Social
media can enormously enhance your ability to spot and
address customer complaints – and turn your most
fervent critics into your biggest advocates.
In this session you’ll learn how Best Buy - whose
Twelpforce program is a great example of customer
service through social media - capture and retain long
term customers. Most importantly, you’ll learn how
to apply their lessons to your business:
• Build a better customer service team: Optimize
resources to train and create a successful customer
care unit
• Transform your business: Learn how social media
ensures your customer care program promotes
the best attributes of your employees and your
company ethos
• Manage crisis more easily: See how integrating
social media into customer service helps to turn
critics into brand ambassadors
Best Buy Director and Social Media Leader
Gina Debogovich
Office Max Vice President of Brand Strategy
Mark Andeer
The earlier you book, the less you pay: Register by the 25th March to SAVE $400!
How to ensure that you can
use what you hear to drive
brand strategy
Using social media correctly, a company can collect
a vast amount of business critical data quickly and
(relatively) easily.
But turning that data into something you can use to
inform brand strategy is what will give your company
a competitive advantage. The potential to influence
product design, better understand your customers,
and map out a more robust future strategy is huge.
Kodak is a leader in this very area. In this session,
you will discover how they have developed models
to convert what they hear to what they say.
• Stop, Look, LISTEN: Learn techniques for finding
the best data and being in the right places. Don’t
miss out on the conversation
• Who should be doing the listening? Get a look at
successful listening models and how to apply them
to your teams
• Discover Aural Espionage: Embed your company
into a community and discover brand perceptions
by monitoring the right channels
• See how sharing is caring: Convert the results of
your monitoring into a format other departments
can use effectively
Kodak Director of Interactive Marketing Tom Hoehn
Multiple Identities: How to
handle different social media
while maintaining brand identity
and unity
Having a strong, clear brand identity is crucial. And
in corporate social media it is becoming ever more
difficult. There are a huge number of different platforms
and presences you need to manage. How do you
ensure a unified message across such a fragmented
communications landscape?
In this session, Marriott and Newell Rubbermaid will
address exactly this question.
Marriott – the leading hotel chain – will demonstrate how
they’ve promoted three of their biggest brands across
various channels and engaged on a variety of platforms.
The Newell Rubbermaid family extends across over
40 brands, B2C and B2B. They will discuss an
innovative technology they have developed, something
that has the potential to shape how large corporations
handle their social media presence for years to come.
• Be clear now: Make that differentiation between
brands and learn how to better manage them
• Manage multiple services over multiple platforms: See
how to align the best platforms to the best products
and maintain an effective social media presence
• Make the right decisions: Learn how to decide what
merits social media promotion and what doesn’t
• Keep up appearances: Ensure that your core
company message doesn’t get lost when spread
across so many social media platforms
Marriott Head of Digital John Wolf
Newell Rubbermaid Vice President Bert DuMars
Effectively expand social media
throughout your company and
construct a more cohesive unit
Lay the groundwork for future
success: Where to embed social
media at your company
Social media’s rapid adoption by 79% of the
Fortune 100 is just the beginning. Up to now, 96%
of companies have used social media pretty much
exclusively for marketing and communications.
But over 2011, 75% of companies plan on extending
their use of social media – and using it for things like
employee engagement, product development and
customer service. Social media will become the force
that is now uniting teams, engaging employees, and
accelerating product development.
If you want to keep ahead of the curve, you need to think
about embedding social media throughout your business.
What do you want to use social media for? And where
should you draw the line? One thing is certain - you need
to look beyond your marketing and comms department.
In this session, Dell will demonstrate how they did just that:
• Be resourceful: Put the correct measures and
resources in place to deal with growth and
customer demands
• Find the right place: Discover where you need to embed
social media in your company - and where you shouldn’t
• Promote internal cohesion: Clear the lines for better
internal communication and company harmony
Dell Head of Social Media and Corporate
Reputation Management Richard Binhammer
South West Airlines Manager of Social Marketing
Alice Wilson
Avoid hot water: Design and
implement guidelines for
employee social media activity
Negative publicity is bad for business. As we all know
social media has the capacity to create a tremendous
amount of it from the smallest mistake.
And if you look at recent examples, there’s a
worrying trend of these mistakes being made by
your employees. Examples: Chipotle in the US and
Vodafone in the UK.
If you have 20,000 employees, that’s 20,000 things
that can go wrong.
You need to ensure your employees know the rules
of the game and how to play to win.
In this session, Citi and Pfizer will share their insights
on how to avoid mistakes and ensure that your team
understands company policy and strategy.
• Let go of the reins: Learn how to maintain a balance
between employee engagement and company policy
• Avoid problems: See the best examples of social
media policy to guide employees through a
potential minefield
• Train for success: Discover how to train your staff to
effectively match customer needs on social media
• Prosper in a regulated industry: Learn how to thrive
within today’s regulatory framework
Citi Head of Digital Paul Butcher
Pfizer Director, Corporate Internet
Communications Kate Bird
Epic PR Group President Adele Cehrs
DAY TWO 22 June 2011
A look at the personnel:
The best model for organizing
social media expertise
at your company
Every company has different requirements when
it comes to social media. So it follows that the
structure of social media expertise at your company
is personalised for you. Choose the right model of
organization and you have an efficient, responsive
social media team that ensure you reach your goals.
Get it wrong, and you expend a lot of energy for very
little result.
So how do you choose which model works best?
Is a ‘hub and spoke’ system correct? Or is a ‘social
media silo’ better? In this session we’ll discuss how
you should organise your internal resources:
• Find the right location: Where does your social
media team live and who’s in it?
• Make one size fit all: Learn how to use your
resources for maximum productivity
• Tune into new channels: Marketing was traditionally
the focus of your social media team. Is that
changing?
• Get the right person for job: Discover who makes
a good advocate of social media and how you
to identify that person
• Achieve maximum productivity: See how to
strategically allocate your resources and establish
best practices
SAP Director of Global Social Media Marketing
William Robb
“Great day one of the
Corporate Social Media
Summit! Pumped for
tomorrow – the schedule
looks awesome”
Lisa D’Aromando,
Social Media Manager, Sprint
“I normally find social media
events frustrating - they don’t
provide content on my level. This
event was different. I learned
new things... because of the real
world experience and expertise”
Kelly Feller, Senior Social
Media Strategist, Intel
The only social media conference designed exclusively for a corporate audience!
Monetize your social media efforts
and assess their success
Find the diamonds in the rough:
How to collect the right data for
your company to drive your
social media strategy
Social media monitoring delivers a wealth of data.
One of your challenges is turning the fire hose of
information into a stream of relevant data that you
can use to answer the big question: how much proven
success are we seeing?
You need to sift through an awful lot of information,
and identify the critical sets of data that show that your
social media strategy is making a positive impact.
In this session, AT&T and Adobe will demonstrate and
help you to monitor the right things and ensure you
can track your social media success:
• Find the right balance: Learn how to identify and
use the right metrics to match your organization’s
goals with your social media strategy
• Learn how to translate innovation into revenue:
Keep your focus on ROI, while promoting
experimentation and innovation
• Turn data into decisions: See how to use data
to make solid and informed business decisions
AT&T Executive Director of Digital and Social
Media Christopher Baccus
Adobe Director of Social Media Maria Poveromo
What is ‘social media ROI’ –
and how does it apply to you?
Seeing social media deliver dollar and cent return
on investment is about the most contentious issue
in corporate social media.
And now the days of corporate social media use as
experimental have long since passed. Your bosses are
increasing the pressure on you to show bang for your
buck.
But is ROI the right metric to use? How do you judge it?
In this session, learn how ROI models are being
applied to justify and prove the effectiveness
of social media.
• Crack the ROI Conundrum: Learn the alternative
ways of measuring ROI – is it more than dollars?
• Become a student in ROI 101, 2011: Discover
the latest models that big businesses are using
to gauge success
• See what it takes to make it pay: Gain insights into
what your social media efforts need to achieve
bottom line results—and results beyond ROI
Hewlett Packard Social Media Strategist
Michael Procopio
Turbo Tax Social Media Manager Chelsea Marti
Turn followers into dollars:
How to find the path from ‘likes’
to your bottom line
Social Media is a new weapon to add to your sales
armoury. But how do you drive sales without ruining
a relationship with the customer?
In this session we’ll look at ways to maximise your
company’s use of social media to drive sales.
We will be learning from Whole Foods, the master
of converting fans into consumers.
• Learn the nuts and bolts: Walk through the basics
of how to take advantage of your relationship with
your customers
• See how money talks: Get proof from a fiscal
perspective that social media adds to the bottom
line through real sales
• Profit from staying in touch: Discover the true value
of a ‘like’ and ‘re-tweet’ and what that means for
your business model
Whole Foods Head of Social Media Bill Tolany
A look at location: How will it
impact your future social media
strategy?
A recent Microsoft study showed that globally 51% of
people using smartphones had used a location based
service and 62% were aware of it and interested in
using it. That’s a lot of potential customers. And that’s
why a successful location based social media strategy
is the ‘holy grail’ for 2011.
Yet those successfully harnessing this potential can
be counted on one hand. Many companies aren’t even
considering it – thinking that it’s not relevant to their
business, or just a fad.
However, innovative strategies from companies like
Starbucks and McDonald’s are proving that this view
is often misguided.
In this session we will examine the potential barriers
(both actual and mental) for a successful location
based social media strategy. Learn how to apply it
to your business model, improve engagement, and
increase R.O.I.
PepsiCo is one of the first companies to use location
based social media. And they do so without having
a ‘bricks and mortar’ location – so offer hope to
other companies not simply looking to drive
increased footfall.
Attend this session and learn:
• Does it work for you?: Can location-based social
media ever be applicable if you don’t have a
physical location?
• What is the secret for success: What models
have worked in the past and what can be learnt
from them
• Get the right metrics: Learn how to measure
successes in location based social media
PepsiCo Senior Manager, Digital Media
Communications Josh Karpf
Web Trends Chief Marketing Officer Hope Frank
Web Trends Senior Social Media Manager Justin Kistner
Who you’ll meet Who’s in the Room? Seniority of Attendees
4%
19% CEOs 3%
28% Vice Presidents Others
At the Corporate Social media summit you will have the Service
unique opportunity to connect with unrivalled numbers Providers
of peers from across large corporates in the US. It is a 9%
forum for the best practitioners and strategists to share Senior
experience and learn from each other. Managers
2%
Extensive networking time and interactive forums Other
mean you’ll be leaving with a multitude of new
contacts to bounce ideas off. 65% 24% 41%
5% Journalists Corporates Directors Managers
Don’t take our word for it, have a look and Instituitions
at last year’s attendees:

Sony Intel Hertz Gulf Power Company Desigual WhiteWave Foods

McDonald’s Mars Johnson & Johnson SunLife Financial Amazon.com Cabot Creamery
Samsung Virgin Mobile USA Polo Ralph Lauren Siemens US Bank AllState Insurance
Microsoft NASCAR Panasonic Frito-Lay BAE Systems Canon
Sears Dunkin’ Brands Air France KLM Nationwide New York Life Insurance
Nokia General Motors Calvert Investments Prudential Insurance Sunny Delight Beverages
BASF Timberland Prudential Financial Halliburton AMD AND MANY MORE!

What do your peers think of the conference?

“Day Two proving to be very insightful. “Conf has ended. What great content for
Happy to be here” us Corp social media types. Thanks”

Stacy Parker, Manager - Community Outreach, Norfolk Southern Kelly Feller, Social Media Strategist, Intel

“Great people sharing great information” “I’ve definitely learned a lot from the
amazing folks you had on board”

Gulsah Boye, Social Media and Digital Strategist, Hertz Lisa D’Aromando, Social Media Manager, Sprint

“Excellent opening remarks from

Citi and PepsiCo” “Great!”
Lincoln Wood, Southern Co Esteban Contreas, Social Media Manager, Samsung

“Exceeded my expectations, “Good stuff coming from Corporate Social

attendees were a wealth of info” Media Summit in NY: 20+ speakers”

Chris Lorence, Chief Marketing Officer, ICBA Ellen Seebold, Founder, Seebold Marketing Communications

Join the conversation! You can follow us at:

@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

 Catch Every Presentation...
It can be difficult to catch every word of
every presentation - and with the expertise
REGISTER NOW IN 3 EASY STEPS
on offer, you’ll want to. We will record every
presentation so you don’t miss a thing. The Second Annual
Simply purchase a Premium Pass when you CORPORATE SOCIAL MEDIA SUMMIT, 21-22 June 2011
register. You’ll be given access to the online
video within 10 days of the event.
The Helmsley Hotel, New York City

Register for a Premium Pass

on the form opposite!
1 Choose Your Pass

Save Big with our Standard Premium

Group Discounts • Access to all super-panels, • Access to all super-panels,
Take advantage of Useful Social Media’s workshops and case studies workshops and case studies
unique team discounts. Every third person
• Networking lunch and coffee • Networking lunch and coffee
in your group comes for half price.
breaks breaks
Contact the Useful Social Media • Evening drinks reception • Evening drinks reception
team on +1 800 814 34 59
+ Access to presentation slides + MP3s of every session
or info@usefulsocialmedia.com
post-conference at the conference

Book by 25th March $1400 SAVE $400 Book by 25th March $1600 SAVE $400
20+ Hours of Networking
Book by 29th April $1650 SAVE $150 Book by 29th April $1850 SAVE $150
Meeting key figures from within the industry
in person can be an invaluable experience. Full price $1800 Full price $2000
We know that a formidable chunk of you have
networking as your primary reason for attending.
The Summit is designed to maximize networking

2 Give us Your Contact Details

time - with highlights including a networking
party on the close of day one - Tuesday June
21st. Over 20 hours of applied discussion time
will take place over the 2 days. You’ll also have
the chance to arrange meetings with other
attendees before the event. First name: Telephone:

Last name: Email:

Position/Title: Address:
Solution and Service Providers – ever
find yourself asking these questions? Company:
• Where can I find new customers for my social media ZIP:
analytics products and services?
• Which emerging challenges will offer my business lucrative
opportunities going forward?
• Which partnerships will allow me to take my solutions into
new markets and add significantly to my bottom line?
3 Register Your Place
Well ask no more! Secure a sponsorship or exhibition package at
the Corporate Social Media Summit and you’ll be guaranteed to
meet and do business with your focused and senior audience of
corporate executives with a responsibility for social media strategy CALL US: EMAIL US:
– all of whom need your solutions and services!
+1 800 814 34 59 register@usefulsocialmedia.com
The Corporate Social Media Summit offers an excellent range of
sponsorship and exhibition opportunities to suit every need and
budget. We can literally tailor-make a sponsorship package to your FAX US: VISIT OUR WEBSITE:
needs – meaning you speak, build your band or organize meetings +1 800 814 34 60 www.usefulsocialmedia.com
with the leading figures in the CSM space. DO not miss out on the
unrivalled opportunity to do business and secure sales from the
CSM industry.
TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 22nd April 2011
Contact or email Andrew Bold today: incur an administrative charge of 25%. If you cancel your registration after 20th May 2011 we will be obliged
to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we
Call 1 800 814 3459 ext 7188 will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme
or email andrew.bold@usefulsocialmedia.com without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged,
where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice.
NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT
 “Terrific Corporate Social Media 2010”

Ashley Brown, Director of Digital Communications, Coca Cola

The Second Annual

Corporate Social Media Summit 2011

Leverage the power of

social media for better marketing,
customer engagement and
enhance profitability
Two-day business conference, 21-22 June 2011
The Helmsley Hotel, New York City usefulsocialmedia.com/newyork

A practical and interactive business conference built for a corporate audience: 5 reasons you can’t
afford to miss out:
Coca Cola Marriott Turbo Tax
Ashley Brown John Wolf Chelsea Marti
1 Unrivalled
Director of Digital Communications Head of Digital Social Media Manager
speak line-up:
See 20+ senior representatives
Best Buy Adobe SAP
from Best Buy, Coca-Cola, AT&T,
Gina Debogovich Director Maria Poveromo William Robb Director
and Social Media Leader Director of Social Media Global Social Media Marketing Pfizer, Dell and many more!

2 Fill your contact book:

American Express Whole Foods PepsiCo 12+ hours of networking
Laura Fink Bill Tolany Josh Karpf Senior Manager,
Vice-President Social Media Head of Social Media Digital Media Communications
opportunities with a senior
targeted audience of social
media professionals
Newell Rubbermaid Citi Office Max
Bert DuMars Paul Butcher Mark Andeer
3 Prepare for the future:
Vice President Head of Digital Vice President
What you’ll learn will shape
your forward strategy
Kodak Pfizer South West Airlines
for years to come
Tom Hoehn Director Kate Bird Director, Corporate Alice Wilson
of Interactive Marketing Internet Communications Manager of Social Marketing
4 Find answers
to your questions:
AT&T Union Pacific

AND
Christopher Baccus Executive Tim McMahan
Unparalled opportunity to
Director of Digital and Social Media Head of Web team ask the burning questions

Dell Hewlett Packard MANY that matter to you

5 Best practice
MORE!
Richard Binhammer Michael Procopio
Head of Social Media & Corporate Social Media Strategist and benchmarks:
Reputation Management
Get practical insights from
Sponsor Co-sponsor companies that have been
there and done that

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda