Company Profile

January 2011

This document is only available online

and is designed to act as an
information point for shareholders
and potential investors in
J Sainsbury plc.

The Company Profile document

will be updated regularly.
To get the latest version, please
check www.j-sainsbury.co.uk
Contents 2

3 Investor contacts
3 Dividend details
4 Key dates
5 Financial statisitcs - 5 year summary
6 Retail statistics - 5 year summary
7 Key Management
8-9 Shareholder Q&As

Company Profile – January 2011

Investor Contacts 3

Institutional Investors
Anna Tee
Head of Investor Relations
J Sainsbury plc
33 Holborn J Sainsbury plc will only reply to emailed queries of an investment or
London EC1N 2HT company-related nature. We do not have the resources to reply to
unsolicited email.
Switchboard 020 7695 6000

Tel 020 7695 0080 Under the Financial Services Act 1986, we are not authorised to provide
Fax 020 7695 7144 advice to investors on share dealing. For advice on dealing, please
Email Investor.relations2@sainsburys.co.uk contact your stockbroker or independent financial advisor.

Dividend details
Financial Year 03/04 04/05 05/06 06/07 07/08 08/09 09/10

Interim 4.33p 2.15p 2.15p 2.4p 3.0p 3.6p 4.0p

Final 11.36p 5.65p 5.85p 7.35p 9.0p 9.6p 9.6p

Total net 15.69p 7.8p 8.0p 9.75p 12.0p 13.2p 13.6p

Dividend Reinvestment Plan (DRIP)

The Company operates a DRIP which allows shareholders to reinvest their cash dividends in
more J Sainsbury plc shares bought in the market through a specially arranged share dealing
service. No new shares are allotted under this DRIP and some 32,500 shareholders currently
participate in it. Full details of the DRIP and its charges, together with mandate forms, are
available from our registrars.

Key dates for the forthcoming interim dividend are as follows:

Last date for return of revocation of plan mandates 14 December 2010

Plan shares purchased for participants 7 January 2011

Plan share certificates issued 19 January 2011

ADR Information

American Depositary Receipts For further information please contact: Toll-free telephone number for
J Sainsbury plc has a Level 1 American domestic callers:
Depositary Receipt (“ADR”) program. The Bank of New York +1 888 BNY ADRs (1 888 269 2377)
Investor Services
The ADRs trade under the symbol P.O. Box 11258 Telephone number for international
‘JSAIY’ in the U.S. over-the-counter Church Street Station callers: +1 610 382 7836
market. One J Sainsbury ADR New York, NY 10286-1258
represents four existing shares of the USA Email:
Company. The Bank of New York is the shareowners@bankofny.com
Depositary Bank. CUSIP: 466249208
Website:
www.adrbny.com

Company Profile – January 2011

Key dates 4

Announcements 2009/2010

2010 Annual General Meeting (FY 2009/10) 14 July 2010

2010/2011

Q1 Trading Statement 16 June 2010

Q3 Trading Statement 6 October 2010

Interim Results Announcement 10 November 2010

Q3 Trading Statement 12 January 2011

Q4 Trading Statement 23 March 2011

Preliminary Results Announcement 11 May 2011

Ordinary dividend 2009/2010

Final dividend 2009/10

Final dividend payment date 16 July 2010

Company Profile – January 2011

Retail statistics – 5 year summary 5

2010 2009 2008 2007 2006

Financial results (£m)

Revenue1 21,421 20,383 19,287 18,518 17,317

Revenue (inc VAT) - continuing operations 21,421 20,383 19,287 18,518 17,317

Underlying operating profit

Retailing 671 616 535 429 352

Sainsbury’s Bank - - - 2 (10)

671 616 535 431 342

Underlying net finance costs2,3 (79) (113) (99) (92) (98)

Share of post-tax profit/(loss) from joint ventures 18 16 (2) - -

Underlying profit before tax2,3,4 610 519 434 339 244

Increase on previous year (%) 17.5 19.6 28.0 38.9 2.5

Underlying operating profit margin excluding

Sainsbury’s Bank (%) 3.36 3.26 3.00 2.54 2.24

Earnings per share

Underlying basic (pence)2,4 23.9 21.2 17.4 13.0 9.5

Increase on previous year (%) 12.7 21.8 33.8 36.8 21.8

Proposed dividend per share (pence)5 14.20 13.20 12.00 9.75 8.00

1 Includes VAT at Sainsbury’s Supermarkets.

2 Previous periods are restated for the change in the definition of underlying profit before tax as described in note 3.
3 Net finance costs before financing fair value movements, IAS 19 pension financing (charge)/credit and one-off items that are material and infrequent in nature.
4 Profit before tax from continuing operations before any gain or loss on the sale of properties, investment property fair value movements, impairment of goodwill, financing fair value
movements, IAS 19 pension financing (charge)/credit one off items that are material and infrequent in nature.
5 Total proposed dividend in relation to the financial year.
6 Includes all convenience stores and convenience acquisitions.
7 The 2010 and 2009 figures have been adjusted for the effect of the VAT change from 17.5 per cent to 15 per cent on 1 December 2008 to 31 December 2009 to ensure the data is
presented on a like-for-like basis.

Company Profile – January 2011

Retail statistics – 5 year summary 6

2010 2009 2008 2007 2006

Retail statistics for UK food retailing

Number of outlets at financial year-end

excluding checkout space1

Sainsbury’s Supermarkets

over 55,000 sq ft sales area 45 34 24 20 15

40,001 - 55,000 sq ft sales area 125 130 130 124 116

25,001 - 40,000 sq ft sales area 156 153 161 167 177

15,000 - 25,000 sq ft sales area 115 108 100 98 92

under 15,000 sq ft sales area 431 367 408 379 352

872 792 823 788 752

Sales area including checkout space (000 sq ft)

Sainsbury’s Supermarkets6 17,750 16,703 16,191 15,715 15,166

Net Increase on previous year

Sainsbury’s Supermarkets6 (%) 6.3 3.2 3.0 3.6 1.8

New Sainsbury’s Supermaket openings6 89 29 35 40 34

Sainsbury’s Supermarket’s sales intensity 12.7 21.8 33.8 36.8 21.8

Excluding checkout space (including VAT)6,7

Per square foot (£ per week) 20.42 20.01 19.69 19.30 18.40

1 Includes VAT at Sainsbury’s Supermarkets.

2 Previous periods are restated for the change in the definition of underlying profit before tax as described in note 3.
3 Net finance costs before financing fair value movements, IAS 19 pension financing (charge)/credit and one-off items that are material and infrequent in nature.
4 Profit before tax from continuing operations before any gain or loss on the sale of properties, investment property fair value movements, impairment of goodwill, financing fair value
movements, IAS 19 pension financing (charge)/credit one off items that are material and infrequent in nature.
5 Total proposed dividend in relation to the financial year.
6 Includes all convenience stores and convenience acquisitions.
7 The 2010 and 2009 figures have been adjusted for the effect of the VAT change from 17.5 per cent to 15 per cent on 1 December 2008 to 31 December 2009 to ensure the data is
presented on a like-for-like basis.

Company Profile – January 2011

Key Management
David Tyler
Chairman
David joined the Board on 1 October
2009 and became Chairman on 1
November 2009. He is Non-Executive
Chairman of Logica plc and a Non-
Executive Director of Experian plc and
Burberry Group plc, where he also
chairs the Remuneration Committee.
He was previously Group Finance
Director of GUS plc (1997-2006) and
has held senior financial and general
management roles with Christie’s
International plc (1989-96), County
NatWest Limited (1986-89) and
Unilever PLC (1974-86). He was also
Chairman of 3i Quoted Private Equity
plc (2007-09) and a Non-Executive
Director of Reckitt Benckiser Group plc
over the same period.
To view the full J Sainsbury plc Board, please go to the About Us section of our corporate website,
www.j-sainsbury.co.uk/management
Company Profile – January 2011
Justin King
Chief Executive
Appointed Executive Officer on 29
March 2004 and is also Chairman of
the Operating Board. He has been a
Non-Executive Director of Staples,
Inc. since September 2007 and was
appointed to the board of the London
Organising Committee of the Olympic
Games and Paralympic Games in
January 2009. He was formerly
Director of Food at M&S and from 1994
to 2001 he held a number of senior
positions at ASDA/WalMart in Trading,
HR and Retail. Justin was previously
Managing Director of Häagen Dazs
UK and spent much of his early career
with Mars Confectionery and Pepsi
International.
7
John Rogers
Chief Financial Officer
John was appointed Chief Financial
Officer on 19 July 2010 and is also a
member of the Board of Sainsbury’s
Bank Plc. John joined Sainsbury’s in
March 2005 as Director of Corporate
Finance and then became Director of
Group Finance from March 2007 to
June 2008. In June 2008 John was
appointed to Sainsbury’s Operating
Board as Property Director. Prior to
Sainsbury’s, John was Group Finance
Director for Hanover Acceptances, a
diversified corporation with wholly
owned subsidiaries in the food
manufacturing, real-estate and
agribusiness sectors. Previous roles
include Senior Manager at Monitor
Company and Manager at Arthur
Andersen.
Shareholder Q&A’s
Institutional Investors
If you are an institutional investor,
please email:
InvestorRelations2@sainsburys.co.uk.
Registrars
Who are the Company’s Registrars
and how do I contact them?
J Sainsbury’s Registrars are:
Computershare Investor Services PLC
PO Box 82
The Pavilions
Bridgwater Road
Bristol BS99 7NH
Tel 0870 702 0106
How do I check my shareholding
details on-line?
You need to go to the J Sainsbury
web page especially for shareholders.
Please go to:
www.j-sainsbury.co.uk/shareholders
How do I transfer shares into another
person’s name?
You need to obtain a stock transfer
form from our Registrars,
Computershare Investor Services
PLC. This needs to be completed
and returned together with your
share certificate(s) to Computershare.
For further information and to obtain
a stock transfer form, please contact
Computershare directly
on 0870 702 0106.
Note: Where the transfer is for a cash
consideration you will need to seek
advice about the payment of
stamp duty.
Company Profile – January 2011
Contact your local Inland Revenue
office. For details of your local office
call 01604 541100 or Computershare
Services PLC.
Dividends
Are there any options for choosing
how I get my dividend?
You can be paid by cheque or direct
transfer into your bank account.
See below for the procedure to change
your method of payment. Alternatively,
you can convert your dividend cash
into shares in the Company. See
the section below on the Dividend
Reinvestment Plan.
How can I change the method
of payment of my dividend?
You must advise the Registrar in
writing (with both signatories if joint
ownership), quoting your name(s),
address and any relevant bank
account details.
Where is my dividend cheque?
If you have not received your dividend
cheque, contact the Registrar
on 0870 702 0106.
How do I contact the appropriate
person at the Registrar?
For all enquiries concerning shares
and/or dividends, please contact the
Registrar on the above number. If the
helpline cannot deal with your query
they will put you through to the
appropriate department.
8
Do you have a Dividend
Reinvestment Plan?
The Company has a Dividend
Reinvestment Plan which will allow
shareholders to reinvest their cash
dividend in shares bought on the
London Stock Exchange through
a specially arranged share dealing
service. An explanation of how
the plan operates and the charges,
together with a mandate for
shareholders, is available from our
Registrar at www.computershare.co.uk.
Share Dealing
Do you have a low-cost dealing
service?
The Share Centre Ltd, in conjunction
with SBC Warburg Dillon Read, operates
a share-dealing service for J Sainsbury
plc ordinary shares at an attractive
commission rate.
For further information contact The
Share Centre:
PO Box 2000
Aylesbury
Bucks.
HP21 8ZB
Tel (UK freephone) 0800 800 008
Overseas callers +44 1296 41 41 41
Can I donate some or all of my
J Sainsbury plc shares to charity?
A number of organisations carry
out this service. Share Gift is one
such organisation and can be
contacted on 020 7461 4501.
Shareholder Q&A’s continued
Announcements
When are your next set of results
being announced?
J Sainsbury plc will be announcing
its Fourth Quarter Trading Statement
(FY2010/11) on 23 March 2011.
When is the 2011 Annual General
Meeting?
The 2011 AGM will be held on 13 July
2011.
What is the difference between
quarterly results and interim/
preliminary results?
The quarterly trading statements
set out our trading performance
and include our like-for-like
sales performance.
The interim and preliminary results
cover sales and profit figures together
with the declaration of the dividend.
Company Profile – January 2011
More Information
How do I get a copy of the Annual
and Interim reports?
You can either download a copy
of the report from the Investor
Section of our corporate website
at www.j-sainsbury.co.uk/investors
or phone 0800 015 4330 or write to:
Company Secretary’s Office
J Sainsbury plc
33 Holborn
London
EC1N 2HT
I have questions about tax
on my shares and/or dividends -
who should I direct them to?
Your financial advisor, stockbroker
or accountant.
I bought shares in J Sainsbury plc
several years ago, but cannot
remember what price I paid. I now
need this information to complete
my tax return. Where can I get hold
of the original share price?
The London Stock Exchange can
provide this information. For details,
please phone 020 7588 2355. There
will be a small charge.
9
ADR Information
American Depositary Receipts
J Sainsbury plc has a Level 1 American
Depositary Receipt (“ADR”) program.
The ADRs trade under the symbol
‘JSAIY’ in the U.S. over-the-counter
market. One J Sainsbury ADR
represents four existing shares of the
Company. The Bank of New York is the
Depositary Bank.
CUSIP: 466249208
For further information please contact:
The Bank of New York
Investor Services
P.O. Box 11258
Church Street Station
New York, NY 10286-1258
USA
Toll-free telephone number for
domestic callers:
+1 888 BNY ADRs (1 888 269 2377)
Telephone number for international
callers: +1 610 382 7836
Email:
shareowners@bankofny.com
Website:
www.adrbny.com