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Everything
Wikinomics: How Mass Collaboration
Changes Everything
Don Tapscott & Anthony D Williams
Atlantic Books, London, revised edition 2008.
Millions of media buffs now use blogs, wikis, chat rooms and
personal broadcasting to add their voices to a noisy stream of
dialogue and debate called the ‘blogosphere’. Customers have
become ‘prosumers’ by co-creating goods and services rather than
simply consuming the end production.
Explosive Growth
Ordinary people and firms are linking up in
imaginative new ways to drive innovation and
success. A number of these stories
revolve around the explosive growth of
phenomena such as MySpace, flickr,
Second Life and YouTube. These
organisations are harnessing mass collaboration to
create real value for participants and have enjoyed
phenomenal successes as a result.
Peer Production
As of August 2006, the online networking extravaganza MySpace
had one hundred million users – growing by half a million a week
(how many would that be in 2009?) – whose personal musings,
connections, and profiles are the primary engines of value creation
on the site. MySpace, YouTube, Linux and Wikipedia – today’s
exemplars of mass collaboration – are just the beginning;
Media Buffs
Rather than consume the TV
news, you can now create,
along with thousands of
independent citizen
journalists who are turning
the profession upside down.
Tire of the familiar old faces
and blather on network
news? Turn of your TV, pick
up a video camera and some
cheap editing software, and
create a news feature for
A précis from Wikinomics: How Mass Collaboration Changes
Everything
Current TV, a cable and satellite network created almost entirely by
amateur contributors, originally set up in the States but now over
here too. Though the contributions are unpaid volunteers, the
content is surprisingly good. Current TV provides online tutorials for
camera operation and storytelling techniques, and their guidelines
for creating stories help get participants started. Viewers vote on
which stories go to air, and so only the most engaging materials
makes prime time.
http://current.com/get-on-tv/