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FMW 4 Apps
Ashish SHARMA
FMW4Apps , Business Development & Strategy Lead
What is this presentation about?

• You will get a overview of key

challenges in the lifecycle of
packaged application
• For each challenges area, a
lightbulb slide will explain how
fusion Middleware helps with these
challenges
• You will get industry-based
customer examples of how Fusion
Middleware adds value to Oracle
apps

2
 Oracle’s Unique Perspective

Oracle understands the challenges of

applications technology like no other software
vendor …
Challenge Knowledge Innovation
45 acquisitions in 4 Oracle knows how to Application Integration
years integrate solutions Architecture (AIA)
Fusion Apps Oracle ramped up Fusion Middleware
development skills & 3,500 developers to (FMW)
productivity build Fusion Apps

3 3
Oracle’s Corporate Strategy

• Deliver a complete, open, integrated

stack of hardware, infrastructure,
database, middleware, and business
applications

• Exploit processor, systems, storage,

and networking trends to deliver
breakthrough innovations by combining
Oracle software with Sun hardware

• Integrate components of Oracle’s

software stack to provide unique value
to customers

4
Middleware in Oracle’s Corporate Strategy

• Comprehensive foundation for building

and running custom and packaged
applications
• Extremely well integrated
• Industry-leading reliability and performance
• Unified development and management
• Basis for Oracle Fusion Applications
• End-to-end security

• Built with and for Java technology

5
Apps Implementation Economics
Typical Total Cost of Ownership

$5M
Apps license $
30m 30m 5 year total:
$40M
$5M $5M
$25M
services $
Implementation Upgrade 1 Upgrade 2

• Time: Integrations are critical path of implementation

• Risk: Customizations are “wildcards” for upgrades

6
Enterprise Packaged Application Lifecycle
• Sooner or later customisation is necessary
• Business requirements evolve
• Ultimately no package provides all functionality out
of the box

Customisation with Logic

Extensions
Install and
Configuration Customisation
with Integration

Customisation
with Cross-App
Process
Automation
Upgrade

7
How does FMW help here?

• All of our applications are certified

with our standards-based FMW
• Standards can help with
extensions and customisations
• Customers can extend the life of
existing apps
• Customers are ‘future proofing’ by
using FMW to extend life of apps –
makes upgrading to Fusion apps
easier

8
 FMV value for Apps Customers ICVP
CHALLENGES Problems/ Issues FMW Solution & Value

• Point to Point Integrations build with

Complex Integrations MAS
(Tandem)
• Standard Based SOA Suite & AIA
Diverse native technologies
AIM

TopPlan

MAS

• Lower TCO of Integration

Planalytics RTE(Z)
Tandem

TMS RDM
RMS

• Costly to maintain over time

Sorter
EquityEdge

RDM

PeopleSoft RDW
(FMS)

• Maximize re-use of Integration

RDM
Sales
ReconNet Audit
EJ
PeopleSoft
(HR)

Aspect

• Difficult to re-use for broader

Stores Stores Stores Stores Stores

BlueBird
Tandem
(Fine
Jewlry)

Credit
Switch Business
Warehouse
components
Credit
Authorizer

Integration needs

• Extensive Customizations difficult to

Invasive Customizations • E2.0 with SOA Suite
upgrade
• Rapidly develop & deploy based on
• Based on native apps technology apps web service
• No re-use of skill set • Rationalize skill set, Lower TCO, easily
upgradable

• No visibility into apps workflows

Limited Visibility
• Business users don’t have a view that
spans many apps
• Difficult to predict & react to problems
• SOA Suite , BAM
• Visibility inside and outside the apps
• Better SLA, regulatory compliance,

Gaps in Process Quality • Business Process change rapidly • BPM &SOA Suite, E2.0
• Require manual steps, involve paper • Complete process Automation &
handling Managements
• Apps processes are difficult to adapt • Improved productivity & end to end
rapidly visibility

9
What is the Integration problem?

• Applications need to be integrated

• Direct integration of apps (called
point to point) is labour intensive
and costly
• Our standards-based middleware
makes integration simpler and
cheaper
• And it’s based on the Fusion
Platform – the technology platform
for our Apps

10
 Oracle’s Solution to Integration
Optimal Apps Integrations
MAS

• Programming
(Tandem)
AIM

TopPlan

code-free
MAS

Planalytics RTE(Z)
Tandem

TMS
RMS
RDM Integrations
Sorter
EquityEdge

RDM

PeopleSoft RDW

• Productized,
(FMS)

RDM
Sales
Audit

pre-built
ReconNet
EJ
PeopleSoft
(HR)

Aspect
Stores Stores Stores Stores Stores integration
BlueBird
Tandem
(Fine
Jewlry) components &
Credit
Switch Business
Warehouse solutions
Credit
Authorizer

SOA Suite 11g

+ AIA Foundation Pack
+ SOA Governance

 Lower integration costs

 Faster implementation and upgrades
 Standardized skill sets across packaged and custom apps

11
 3-4 times faster Integration projects
with AIA
• AIA Foundation Pack and Oracle
SOA Suite benefits at Dell:
• Cuts development costs by up
to 20%
• Accelerates deployment of SOA
infrastructure by up to 30%

With our SOA infrastructure and Oracle

AIA Foundation Pack, we’ll be able to
complete integration projects 3 or 4 times
faster than was previously possible 

Dwij Trivedi, IT Manager,

Enterprise Application Integration

12
 KPN Drives a Customer-Centric Approach and
Simplifies IT Systems with Oracle AIA
Challenges

• Accelerate time-to-market for Services

and Products
• Leverage common services across
multiple channels Results
• Simplify IT landscape and reduce IT
costs
• Automated Order to Billing Activation
process
Solution

• Integrated: • Reduced overall effort to go to market

• Oracle Siebel CRM 8.0
• Oracle Financials
• Oracle PeopleSoft Human Resources
• Oracle Communications
• Using
• Oracle SOA Suite
• AIA PIPs for Oracle Communications
by 10-20%
• Deployment in consumer fibre
services division in less than 6 months
• Accelerated time to market for new
products and services by 30%
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What is the Customization problem?

• The application no longer meets

business requirements
• Option 1: Customize app (EBS)
• Option 2: Build / buy niche third
party app extension
• Option 3: Extend using standards-
based middleware

14
Oracle’s Solution to Invasive
Customizations
Upgrade-Safe Extensions
• Customizations
avoided via
composite apps
on top of apps
services
interfaces

• Rapidly
SOA Suite assembled from
middleware
+ WebCenter/ ADF components

 Flexible, future-proof application extensions

 Faster, less expensive application upgrades
 Standardized skill sets for integration and extensions

15
Upgrade-Safe Extensions Business Value

Business Issue:
• Expensive, manual warranty
mgmt. process (fax, phone)
With FMW:
• 3 months implementation of
online self-service
• Layered Extension on top of
E-Business Suite
• Saved $2M annually
• Re-assigned 3 FTEs

16
What is the Visibility problem?

• Business users cannot see

information across multiple apps
• Difficult to predict problems or
react
• Difficulty in handling exceptions
across application boundaries

17
Oracle’s Solution to Limited Visibility
Process Visibility
•Business
Activity
Monitoring
(BAM) to
visualize
exception
events inside
and across
SOA Suite (including BAM)
applications

 Full process visibility, even for already integrated

applications
 Reduced number of exceptions
 Improved SLA compliance
 Improved regulatory compliance

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1h SLA met with Improved Apps
Process Control

EDI
Business Issue:
• Each PO manually reviewed &
modified (>3 days)
BPEL
With FMW:
• Quote-to-Invoicing Process
actively monitored

BAM • PO Submit to receiving Order

Status with Accurate
Scheduled Ship Date: 1 Hour

19
What is the Process gap problem?

• Business processes change – they

need to span multiple apps
• Processes can include many
manual steps
• Processes can involve paper-
based components (e.g. invoices,
cheques)

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Oracle’s Solution to Process Quality Gaps
Workflow Automation (BPM)

• Automate
workflows
external to
and across
applications

 Process & productivity improvements

 Reduced process exceptions
 End-to-end process visibility and management
 Standardized skill sets across packaged and custom apps

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 Boeing Speeds up manual processes

BUSINSS OBJECTIVE
• Re-organisation of Supply chain. How they respond to
RFPs is first phase.
Boeing RFP Process
CHALLENGES Perform Initial RFP
End Item Parts Route RFP to Boeing
Perform Initial RFP Perform Detailed RFP Get RFP End Item
Get RFP Basis of Determine RFP Price
Create Boeing Perform Management
Publish Boeing
Get and Prioritize RFP Validate Customer End Item Parts End Item Parts Parts Source Proposal response to Review of Boeing Cancel RFP
Bid/Nobid Evaluation Site
Bid/Nobid Evaluation Validation Characterization
Estimate & Lead Time
RFP Proposal to RFP
Proposal to RFP

• Automate business processes in a standards-based

fashion.

S: Website + database
Business Rules are site specific. They include

Bid Rules Mngr

conditions underwhich parts will be considered
nobid, such as: Determine if Part# can be bid per Process Business Rule

(C&P)
•Potential value below a minimum threshold. Business Rules Deviation Request

• Ability to work within Boeing’s supply chain semantics •Type of part (such as panstock; which St. Louis
nobids, but Philly does not)
https://supportsystems.web.boeing.com/finmd/#
Request Part Business
Rule Evaluation
Part Business
Rule Evaluation
Request Part Business
Rule Deviation

M: ?
P: ?
without considerable effort. EBOM: Defines the engineering design of the part

Team Center should be where engineering info is

There is currently no single part info system of record (Item Master). stored for tactical aircraft (TacAir) at all sites. Sites

• Cost and time to implement pilot were a concern. Part info is stored in a variety of systems, using different part#s. are at different stages of maturity. MS2 has some
Engineering Bill
There is a need, eventually, to have a centralized Part Info system of Large Aircraft (LASR) part info. SLIC may provide
of Materials (EBOM)
record that can be used by all systems. In the RFP Pilot timeframe, provisioning data, original EBOMs, and supercedence
this is probably not feasible, and an interim solution that can go and info, but is not accurate.
get part info from a variety of sources to support the RFP Workflow
will be needed. Part Info:
MBOM: Translates the the engineering design •Part IDs
(EBOM) into a manufacturing design that accounts •Links to Associated Part#s:

Part Info Mngr

Manufacturing Bill for manufacturing specific issues. EBOM, MBOM, Synthetic, etc.

P: Team Center 2005 ACAS Template

If Valid: Get Associated of Materials (MBOM) •Source Type (B/S, StO/MtO)

(PS)
Determine if Part# is Part#s (alternate Part#s, MES can provide only Build-To (Planning •Suppliers

S: MES, Haystack, Other sources

valid Boeing Part# related Part#s - MBOM, Control/Synthetic) Part#s (As Build dwgs) •Design Authority (B/S)

SOLUTION Request
Associated Part#s
EBOM, synthetic, other)
Associated
Part#s Response Lists other part#s that are used to refer to the same
•Effectivity (Platform, Tail#)
•Superceded by Part ID
•Obsolete

M: MES, Team Center?

physical part. •Part# mappings
Alternate Part# List •Engineer to Build

• Siebel as the data store, BPM as the UI and workflow

Haystack can convert the customer number •Customer to Boeing
(generally a National Stock Number NSN) to an •National Stock # (NSN)
Engineering Number •Other

layer and SOA Suite as the messaging layer between Synthetic Part# List
Take into account manufacturing and/or customer
specific differences in a part relative to existing
EBOM or MBOM information. We may also need to

the UI and data store. Request Determination if

capture information about the purpose of the part.

It is not clear if there are formal systems in place to

RFP Workflow & Info Mngr

Boeing Part & provide handle Synthetic parts. Some of this info may be
associated Part#s stored in MS2.

If Valid: Add associated Request Part Are there additional RFP Record has
(PS)

Choose an End Item Mark Part as Bid or Valid Part

Get RFP Record Part#s to RFP Record End Bid/NoBid Business Parts in the RFP to
Part to Validate Nobid
Item Part. Rule Evaluation evaluate?

BENEFIT If Not Valid: Request more info from

Customer or Mark RFP Record Part as
Not Biddable: Request
Deviation if desired
IMIM

Invalid-Nobid and Notify Customer

• Can now respond to a far greater number of RFPs with

much greater efficiency and higher accuracy than their
current manual process

22
 Summary FMV value for Apps Customers ICVP
CHALLENGES Problems/ Issues FMW Solution & Value

• Point to Point Integrations build with

Complex Integrations MAS
(Tandem)
• Standard Based SOA Suite & AIA
Diverse native technologies
AIM

TopPlan

MAS

• Lower TCO of Integration

Planalytics RTE(Z)
Tandem

TMS RDM
RMS

• Costly to maintain over time

Sorter
EquityEdge

RDM

PeopleSoft RDW
(FMS)

• Maximize re-use of Integration

RDM
Sales
ReconNet Audit
EJ
PeopleSoft
(HR)

Aspect

• Difficult to re-use for broader

Stores Stores Stores Stores Stores

BlueBird
Tandem
(Fine
Jewlry)

Credit
Switch Business
Warehouse
components
Credit
Authorizer

Integration needs

• Extensive Customizations difficult to

Invasive Customizations • E2.0 with SOA Suite
upgrade
• Rapidly develop & deploy based on
• Based on native apps technology apps web service
• No re-use of skill set • Rationalize skill set, Lower TCO, easily
upgradable

• No visibility into apps workflows

Limited Visibility
• Business users don’t have a view that
spans many apps
• Difficult to predict & react to problems
• SOA Suite , BAM
• Visibility inside and outside the apps
• Better SLA, regulatory compliance,

Gaps in Process Quality • Business Process change rapidly • BPM &SOA Suite, E2.0
• Require manual steps, involve paper • Complete process Automation &
handling Managements
• Apps processes are difficult to adapt • Improved productivity & end to end
rapidly visibility

23