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Thanks to the bum economy, not many people are hitting the malls these days. But that hasn't
stopped developers from building them bigger and better than ever.
In Asia, where land is cheap and labour costs are low, enormous shopping malls are popping up in
Dubai, China, and the Philippines, with India expected to jump into the fold soon. The latest to open:
The Dubai Mall in the United Arab Emirates, a mini metropolis featuring 1,200 stores, a 22-screen
movie theatre and a five star hotel.
Based on gross leasable area, or the amount of space devoted to revenue-producing operations like
stores, amusements and food, Asia is home to eight of the world's 10 largest malls, six of which
have been built since 2004. That's added some 27 million square feet of shopping space to cities like
Dubai, Beijing and Kuala Lumpur, Malaysia.
While many traditional malls in North America are getting squeezed by the likes of Wal-Mart Stores,
Best Buy and Target, Asia's rapidly growing economy has spawned a new wave of consumers
looking for places to shop and play.
A pair of Chinese malls that rank as the world's two largest--the South China Mall in Dongguan and
Golden Resources Mall in Beijing--feature windmills and kids' theme parks. Golden Resources Mall
is surrounded by newly built apartments and office buildings.
Just five years ago, a list of the world's 10 largest malls would have included a pair of popular
California destinations--South Coast Plaza in Costa Mesa and Del Amo Fashion Center in Los
Angeles--along with the King of Prussia Mall in Pennsylvania and the famed Mall of America in
Bloomington, Minn. No more. While the U.S. trends toward big-box retail and mixed-use centers for
shopping and living, Asia is putting up bigger, glitzier malls than ever.
"It's almost unimaginable, the boom that has occurred in these Eastern cities," says Emil Pocock, a
professor at Eastern Connecticut State University whose American Studies department has
documented the sizes and amenities of the world's largest malls. Many more of those regions'
consumers now own cars, he notes, a phenomenon that has stimulated demand for more
destination shopping centers. That's attracted money from mall management groups from outside
the country, largely from Indonesia and Japan.
"These people need a place to shop, and it's not going to be at the old shopping districts that date
back to the days of traditional socialist rule," Pocock says.
There's a downside to all this building in China, at least in the short term. With many residents still
accustomed to shopping in small local shops, demand isn't keeping up with supply at the new, big
malls, according to information supplied to Eastern Connecticut State by Steven Beasley, co-founder
of the Institute of Shopping Centre Management in Hong Kong. Malls built outside the downtown
areas of major metros could have trouble surviving, he thinks. The sluggish global economy only
increases the risks.
In the U.S., the traditional shopping mall is part of a saturated market, thanks to big-box retailers and
retail-industry consolidation that wiped once-popular anchor stores like Montgomery Ward from the
landscape. Many malls are revamping or downsizing to survive. At the Houston Mall in Texas, for
example, a traffic court and outpatient health care services have replaced big stores like Sears.
At Illinois' Park Forest Mall, near Chicago, Sears and other big stores were razed about 10 years
ago to make way for a Main Street thoroughfare that includes a town green, residential units and a
series of smaller stores.
Elsewhere, mixed-use "lifestyle centers," a sort of outdoor urban village that mixes retail, theatre and
condos, are lining the map more and more. At Biltmore Fashion Park in Phoenix, outdoor walkways,
myriad restaurants and spas surround top retail names like Neiman Marcus and Gucci. And at The
Oaks, originally a 1970s-era mall in Thousand Oaks, Calif., near Los Angeles, a 1993 makeover
helped it fit in with a planned suburb that includes growth areas like Simi Valley, Camarillo and
Agoura Hills.
Who knows? If the trend holds, the future of malls may not include stores at all.
Indian retail scenario
The retail industry in INDIA has changed its face and approach. Sales people working in this
industry play major role in handling the customers effectively. This study is done to evaluate the
training system used by the retail industry in INDIA and also to understand training aspects
which keeps the sales force of retain industry fit and ready to face any kind of challenges,
particularly due to increasing domestic and international competition.
INDIAN RETAIL SCENARIO
The word retail is derived from the French word ‘retailer’, meaning ‘to cut a piece off’ or ‘to
break bulk’. Error! Hyperlink reference not valid. involves a direct interface with the
customers and the coordination of business activities from end to end. The retail scenario in India
is unique. Much of it is in the unorganized sector. With over 12 million retail outlets of various
sizes and formats. Almost 96% of these retail outlets are less than 500sq.ft. In the size and the
percapita retail space in India being 2 sq.ft compared to the U.S. figure of 16sq.ft. India’s
percapita retailing space is the lowest in the world. With more than 9 outlets per 1000 people,
India has the largest number in the world. Most of them are independent and contribute as much
as 96% to total retail sales. There is an incredible amount of activity in terms of creation of
retail-oriented space across India. As per some estimates, there are over 200 retail mall projects
under construction or under active planning stage spanning over 25 cities. This may translate into
over 25 million sq. f t. of new retail space in the market within next 24 months.
The retail industry in INDIA has changed its face and approach. Sales people working in this
industry play major role in handling the customers effectively. This study is done to evaluate the
training system used by the retail industry in INDIA and also to understand training aspects
which keeps the sales force of retain industry fit and ready to face any kind of challenges,
particularly due to increasing domestic and international competition.
. INDIA – A Vibrant Economy & Resplendent Market
A country with the largest young population in the world- over 867 million people below 45
years of age!
More English speaking people in India than of in the whole of Europe
300 million odd middle class - the Real consumers - is catching the attention of the world
With over 600 million effective consumers by 2010 India to emerge as one of the largest
consumer markets of the world by 2010.
Looking Ahead
Many strong regional and national players emerging across formats and product categories Most
of these players are now geared to expand far more rapidly than the initial years of starting up
Most have regained / improved profitability after going through their respective learning curvesv