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OnTheMOve / Tallahassee Democrat Monday, February 21, 2011 / Page 5
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Page 8 / Monday, February 21, 2011 ON THE MOVE Tallahassee Democrat / OnTheMOve
‘03 HYUNDAI ‘00 JEEP Grand ‘05 NISSAN Sentra ‘03 HYUNDAI
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OnTheMOve / Tallahassee Democrat ON THE MOVE Monday, February 21, 2011 / Page 9
long hood and short back. the past year, Chrysler cars and trucks world-
But the remade version still lags competitors in wide. But the company Gem Mazda $13,995 Gem Mazda $17,995
is sleeker, and Chrysler fuel economy. Its lineup sold only 1.5 million vehi- 888-432-2914 888-432-2914
toned down the gangster- last year got an average cles last year, meaning
mobile grille and replaced of 19.2 mpg, below the it must boost sales by
its round headlamps with expected industry aver- one-third this year just
subtle rectangular ones. age of 22.5 mpg, and far to stem the losses. It will
Gas mileage went up 8 below industry leader need even higher sales to
percent and the interior Toyota Motor Corp. at impress Wall Street with
has softer-looking sur- 25.4 mpg. net profits.
faces and cool-blue dash- Even Detroit rivals Such a huge sales gain
board lighting. who once relied on SUVs in one year is rare in
Chrysler wants it to and trucks as Chrysler the auto industry. Even
attract a broad range of does, have shifted small- South Korea’s Hyundai,
buyers, from those who er. Ford has introduced which had a banner 2010
want a larger car to those the Fiesta and new Focus in the U.S., could man-
who seek high-perfor- in the past year, both of age a mere 24-percent
mance luxury. which can get nearly increase.
Like the company that 40 mpg on the freeway. Some signs of prog-
builds it, the 300 used to Chrysler’s small offer- ress are already evident.
generate millions in prof- ings, except the Fiat 500 Engineers went through
its, but has been neglect- minicar, are in the low the cars and trucks, elim-
ed for years. Introduced 30s. inating rattles, firming
in 2004, sales peaked “If we are looking at up suspensions and add-
in 2005 at 144,000, but $4 plus-gallon gasoline, ing insulation to make
barely topped 37,000 last it’s got to nick their real them quieter. Cheap-look-
year. And just like the money makers,” said Joe ing plastic interiors were
reborn company, the big Phillippi, president of replaced with soft mate-
car has the odds stacked New Jersey-based Auto- rials. Seats became more
against it. Although the Trends Consulting LLC. supportive. The upgrades Chrysler/The Associated Press
new car’s gas mileage “They run the risk of los- made a huge difference This undated image provided by Chrysler, shows the exterior of a 2011 Chrysler 300 sedan.
went up 2 mpg on the ing sales to all other com- for the new Jeep Grand
highway with a V-6, the petitors that have a big Cherokee. Sales tripled more than 13 million this is so significantly bet- aimed at keeping the
big car comes out at a stable of high fuel econ- in December from a year year — as many analysts ter than what they had company going until new-
time when experts pre- omy vehicles.” earlier, when Chrysler expect — from last year’s before,” says Bragman. er, more efficient models
dict that gas prices could Still, the company is still sold the old model. 11.6 million, says Aar- “It’s no longer rental car with Italian technology
reach $4 per gallon this better off than it was in Chrysler should ben- on Bragman, an analyst specials, its significantly arrive in the U.S. in the
year. 2009, when it required efit if total auto sales in with IHS Automotive. improved vehicles.”
Chrysler’s top-selling a $12.5 billion govern- the United States rise to “They have stuff that T he re desig n s a re See CHRYSLER, pAGE 12 / CARS
Page 12 / Monday, February 21, 2011 ON THE MOVE Tallahassee Democrat / OnTheMOve
REVIEW
From Page 10 / CARS it’s expected to compete percent ownership of
with Detroit sedans like Chrysler, has said that
the Cadillac CTS, Buick he’d like to repay the gov-
BEST-HAN
next couple of years, says LaCrosse and Ford Tau- ernment loan and return
Bragman. rus. But Chrysler said to the stock market with
The new 300 is to get well-equipped versions in initial public offering
27 mpg (11.5 kpl) on the with the V-8 Hemi engine late this year.
highway, not bad for a big can compete with the The U.S. government
car but not an attractive more expensive BMW owns 10 percent of the
buy when gas is expen- 5-Series and Lexus LS company and would sell
sive. 460. at least part of its stake
When the current 300 T he 30 0 a nd other to recoup more of the
came out, some called
it a “ b a by B e nt ley ”
Chrysler vehicles also
have been wounded by
bailout money. A union
health care trust fund
REVIEWS OF THE
because of its likeness
to the exclusive British
quality issues. For years
the company has relied on
owns most of the rest
at 68 percent, while the BEST-HANDLING CARS.
cars. Its grille and big bold designs and perfor- Canadian government
wheels were jarring to mance to attract custom- controls 2 percent.
some. Others loved the
sedan’s 1920s gangster
ers rather than reliabil-
ity scores from outside
Phillippi says Chrysler
can’t go to Wall Street REVIEWS OF THE
look and it became a sta-
tus symbol in suburban
groups such as Consumer
Reports magazine.
with an IPO in late 2011
unless it makes money BEST-HANDLING CARS.
neighborhoods and cities. Last year the Chrysler earlier in the year.
Sales stayed strong for brand ranked last of 27 “If you can’t post a net
several years but start- brands in the maga- profit in a market that’s
ed to slide by 2008, when zine’s reliability survey, a million units better
gas prices jumped and while Jeep ranked 20th this year than it was last
the design began to look and Dodge was 24th. No year, you’re going to have
dated. Luxury car sales Chrysler vehicles scored a really hard time selling
generally drop when gas above average in reliabil- your story to the Street,”
prices go up. ity. he said. ©2011 Classified Ventures, LLC™. All rights reserved.
‘07 NISSAN Sentra ‘09 FORD ‘01 VOLKSWAGEN ‘02 MAZDA MX-5
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