All for Less (New & Existing) 2011

2011 Promotion
Process and Ordering Job Aid

Effective Date:

1/17/2011 – 4/30/2011
Essential Information

Offer Summary:
The All for Less Package for New and Existing Customers combines 1) Local, 2) Long Distance and 3) Broadband or Mobility at a discounted
package rate. Customers can choose one of three packages: Basic starting at $70 ($75 SE), Standard starting at $85 and Premium starting at
$110. Additional upgrade services are available: Mobility, TS360, Backup and Go, Shared Web Hosting, U-verse TV, Direct TV and additional
lines.
Objectives:
Offer customers an All for Less package at a discounted rate rather than standalone products at rack rates.
Customer Target:
New and Existing RLBM and NBM Small and Medium business customers are eligible.
(For Save and Winback: Use All for Less packages for Save and Winback customers.) SBSC should refer Save and Winback customers to
Save/Winback teams.

To qualify, Customers must purchase 1) Local, 2) Long Distance and 3) Broadband or Mobility
At a minimum, the Broadband or Mobility must be a NEW subscription.
If the customer already has Broadband, they can purchase NEW Wireless to qualify.
Customers can also purchase both, NEW Broadband and NEW Mobility to qualify.
Local, LD and Broadband components require a restart of term, if already existing.
Local:
 Business Local Calling Option B in the Basic package; Business Local Calling Option A in the Standard and Premium Packages (13 states)
o In SW, CBSII can be substituted as the local package for Existing DSL customers. BLC with Existing DSL will be available Feb 1st in
Southwest region. CBS II is on sales hold as of 2/1/11 for all customers.
 Complete Choice for Business (9 states)
Long Distance:
 Business Unlimited Flex (SE) (Eff. 3/1/11, plan name is changing to AT&T Business Unlimited Calling SM)
 AT&T Business Unlimited Calling (13 states)
 AT&T Business Block of Time II (BOTs) (13 states) (Except BOT II 200)
High Speed Internet:
 H.S.I. /DSL; ADSL2+ (IPDSLAM); and U-verse (where available)
Wireless:
 Wireless service (Voice Plan/Data Plan/Basic, Quick Messaging (QMD), or Smartphone/LapTopConnect Devices) under a 2 year term
commitment qualify.
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Outside AT&T Knowledge Ventures, L.P. without written agreement
 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

MIDWEST, SOUTHWEST, WEST & EAST:

BASIC STANDARD PREMIUM

REQUIRED Compensation KCTAD KCTAE KCTAF

USOC
Local Voice BLC B $30 BLC A $35 BLC A $35
UM $10
Long Distance Unlimited $10 Unlimited $10 Unlimited $10
BOTs also available at BOTs also available at BOTs also available at
current rates(excluding BOT 200) current rates (excluding BOT 200) current rates (excluding BOT 200)
NEW Broadband 1.5-6M $30 1.5-6M $30 1.5-6M $30
DSL/ADSL2+(IPDSLAM) or 768K available at $30 768K available at $30 768K available at $30
Uverse
AND/OR *Mobility at current rates *Mobility at current rates *Mobility at current rates
NEW Mobility
Tech Support 360 & NA BU&GO $10 TS360 &
Tech Support 360 Backup & BU&Go $25
Go

Total Bundle Price $70 $85 $110

without Mobility
+++ OPTIONAL SERVICES +++
Additional Services  AT&T U-verse TV Basic (20+ channels) - $20
 AT&T U-verse TV Standard (100 channels) - $65
 AT&T U-verse TV Deluxe (200 channels) - $80
 Additional AT&T U-verse TV offers available: U-verse Super Promotion      
 DIRECTV – starting at: $34.99
 SWH starting at: $10.12
*Mobility Voice Plans; Data Plans; Devices: Basic, Quick Messaging (QMD), Smartphones &
LapTopConnect Devices.
Pricing option will vary per the customer’s needs-
Voice Plans-
 Nation 450 Plan MRC $39.99, AMB 6% discount $37.59, AMB 10% discount $35.99.
 Nation 900 Plan MRC $59.99, AMB 6% discount $56.39, AMB 10% discount $53.99.
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

 Nation Unl MRC $69.99. (AMB Service discounting does not apply)
 Nation FamilyTalk 550 Plan MRC$59.99, AMB 6% discount $56.39; $9.99 secondary
lines (AMB service discount applies to primary line only)
SmartPhone Data plans-
 DataPlus Personal MRC $15 (Not available for CRUs under an AMB Agreement)
 DataPro Personal MRC $25 (AMB Service discount does not apply)
LapTopConnect plans-
 DataConnect MRC $35 (AMB Service discount does not apply)
 DataConnect MRC $60, AMB 6% discount $56.40, AMB 10% discount $54.00
Additional Lines Local & ULD: $40/line Local & ULD: $45/line Local & ULD: $45/line
Broadband: $30/line Broadband: $30/line Broadband: $30/line
Upgrades Unified Messaging= $10 Unified Messaging = $10 Unified Messaging = $10
Broadband: Broadband: Broadband:
$70 – 12M $70 – 12M $70 – 12M
$85 – 18M $85 – 18M $85 – 18M
$95 – 24M $95 – 24M $95 – 24M

SOUTHEAST:
BASIC STANDARD PREMIUM
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

REQUIRED Compensation KCTAD KCTAE KCTAF

USOC
Local Voice CCB $35 CCB $35 CCB $35
VM $10
Long Distance Unlimited Unlimited Unlimited
Flex* $10 Flex* $10 Flex* $10
NEW Broadband 1.5-6M $30 1.5-6M $30 1.5-6M $30
DSL/ADSL2+ or U-verse 768K available at standard 768K available at standard 768K available at standard
AND/OR rates rates rates
NEW Mobility
*Mobility at current rates *Mobility at current rates *Mobility at current rates
Tech Support 360 & NA BU&GO $10 TS360 &
Tech Support 360 Backup & BU&GO $25
Go

Total Bundle Price $75 $85 $110

without Mobility
* Effective 3/1/11, plan name is changing to: AT&T Business Unlimited Calling SM

+++ OPTIONAL SERVICES +++

Additional Services  AT&T U-verse TV Basic (20+ channels) - $20
 AT&T U-verse TV Standard (100 channels) - $65
 AT&T U-verse TV Deluxe (200 channels) - $80
 Additional AT&T U-verse TV offers available: U-verse Super Promotion   
 DIRECTV – starting at: $34.99
 SWH starting at: $10.12
*Mobility Voice Plans; Data Plans; Devices: Basic, Quick Messaging (QMD), Smartphones &
LapTopConnect Devices.
Pricing option will vary per the customer’s needs-
Voice Plans-
 Nation 450 Plan MRC $39.99, AMB 6% discount $37.59, AMB 10% discount $35.99.
 Nation 900 Plan MRC $59.99, AMB 6% discount $56.39, AMB 10% discount $53.99.
 Nation Unl MRC $69.99. (AMB Service discounting does not apply)
 Nation FamilyTalk 550 Plan MRC$59.99, AMB 6% discount $56.39; $9.99 secondary
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

lines (AMB service discount applies to primary line only)

SmartPhone Data plans-
 DataPlus Personal MRC $15 (Not available for CRUs under an AMB Agreement)
 DataPro Personal MRC $25 (AMB Service discount does not apply)
LapTopConnect plans-
 DataConnect MRC $35 (AMB Service discount does not apply)
DataConnect MRC $60, AMB 6% discount $56.40, AMB 10% discount $54.00
Additional Lines Local & ULD: $45/line Local & ULD: $45/line Local & ULD: $45/line
Broadband: $30/line Broadband: $30/line Broadband: $30/line
Upgrades Voicemail = $10 Voicemail = $10 Voicemail = $10
Broadband: Broadband: Broadband:
$70 – 12M $70 – 12M $70 – 12M
$85 – 18M $85 – 18M $85 – 18M
$95 – 24M $95 – 24M $95 – 24M

Channels Impacted

RLBM Inbound Call Centers AMC Account Management Center

Valued Client Telemarketing Group (VCTG) Business Integrated Solutions
National Business Markets (NBM) Solution Providers
Stackability:

NOT stackable with:

 AT&T Broadband on the Go
 H S I Upgrade offer
 H S I Direct Wireless (Cord Cutter)
 UM One Mo Free $14 per mo after
 UM Promo Rate Renewals Rates $8 / $10 / $12
 UM SAVE $7 offer
 UM Winback $5 offer

Can be stacked:
 Tech 360 – 75% off can be stacked with incremental units of TS360 1st month subscriptions with Broadband purchase
 12 states AT&T Business International Calling 1 Year Reduced MRC Promotion
 AT&T U-verse 2 year Super Promotion
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

 Web Advantage

Save/Winback:

This is not a Save offer, customers threatening to leave AT&T should be transferred to the Save Desk.
For Save and Winback: Use All for Less packages for Save and Winback customers.

Line Size Limits

Line Size Limits

Midwest, Southwest, West, 1-10 lines if sold with Bus. Unlimited
East: No line limit if sold with a BOT
Southeast: 1-15 lines (Business Unlimited Flex)

Bundle Details, Pricing and Ordering Codes

Place the appropriate All for Less – New/Existing USOC on the wireline service order from the tables below.

BASIC STANDARD PREMIUM

REQUIRED AFL Package KCTAD KCTAE KCTAF

USOC*

*IMPORTANT: These required USOCs will be used for Compensation, Customer Confirmations Letters and Package Sales Tracking. Use
appropriately.
The MW Tracking USOCs are ordered via ASON Proper. (You will need to issue your order for Local and LD service in ESON, and add the
tracking USOCs in ASON Proper.)

Place orders for individual products and services using the ordering codes below:
Local

Midwest, Southwest, West

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Business Local Calling (12 month or 24 month term)

Line Line USOC 1 Year 2 Year

Size Option
1-19 Unlimited A PGO9J $35.00 $34.00
1-19 Unlimited B PGO9K $30.00 $29.00
Notes:
- Include appropriate BLC Optional Calling Plan USOCs and TAC FID. See Business Local Calling M&P for details.
- Can NOT use Business Local Calling Option C or D.
- In SW, CBSII can be substituted as the local package for Existing Broadband customers.

East
Business Local Calling Option A/B (12 month or 24 month term)

Category BOPS Code Term USOC - Package MRC

1-19 lines P1201 12 month PGORD – Unlimited A $35

PGOTG – Unlimited B $30
1-19 lines P2401 24 month PGORE – Unlimited A $34
PGOTH – Unlimited B $29
Notes:
- Include appropriate BLC Optional Calling Plan USOCs and TAC FID. See Business Local Calling M&P for details.

Features:
BLC Unlimited A includes: Caller ID, Caller ID with Name, Three-Way Calling and Call forwarding.
BCL Unlimited B includes: Caller ID, Caller ID with Name.

Southeast
Complete Choice for Business (12 month or 24 month term)

eCBR TAC FID eCBR TAC FID Discounted to

  12 month term 24 month term Net (MRC)
Alabama $35 per line
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

CCB - Flat Rate Option 1ALZ 2ALZ

Florida
CCB - Flat Rate Option 1FLZ 2FLZ
Georgia*
CCB - Flat Rate Option RG2 1GA2 2GA2
CCB - Flat Rate Option RG5 1GA5 2GA5
CCB - Flat Rate Option RG7 1GA7 2GA7
CCB - Flat Rate Option RG12 1GA1 2GA1
Kentucky 1KYZ 2KYZ
CCB - Flat Rate Option 1KYZ 2KYZ
Louisiana
CCB - Flat Rate Option 1LAZ 2LAZ
Mississippi
CCB - Flat Rate Option 1MSZ 2MSZ
North Carolina
CCB - Flat Rate Option 3 1NCZ 2NCZ
South Carolina
CCB - Flat Rate Option 1SCZ 2SCZ
Tennessee*
CCB - Flat Rate Option RG1-4 1TN1 2TN1
CCB - Flat Rate Option RG 5 1TN5 2TN5

Include appropriate Complete Choice for Business USOCs and TAC FID. See Complete Choice for Business M&P for details.
* To determine rate group, refer to: http://orbit.bst.bls.com/usocrates/bookr_usocrates.html

Long Distance

Midwest, Southwest and West:

AT&T Business Unlimited CallingSM – 1 Yr term (1 to 10 lines)
Line Business MW SW West Promo Tariff TELEGENCE TELEGENCE
Size Unlimited Promo USOC & Promo USOC & Promo USOC MRC MRC PLAN PROMO
Calling Trailing FID Data Trailing FID Data & Trailing FID CODE CODE
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

USOC Data
1 LH19A PMRTK/ 01883 PMRTK/ 98503 LDPAU/ 99983 $10 $20 UNL1Y1LN WB$10BU1
2 LH19B PMRTK/ 01884 PMRTK/ 98504 LDPAU/ 99984 $20 $40 UNL1Y2LN WB$10BU2
3 LH19C PMRTK/ 01885 PMRTK/ 98505 LDPAU/ 99985 $30 $60 UNL1Y3LN WB$10BU3
4 LH19D PMRTK/ 01886 PMRTK/ 98506 LDPAU/ 99986 $40 $80 UNL1Y4LN WB$10BU4
5 LH19E PMRTK/ 01887 PMRTK/ 98507 LDPAU/ 99987 $50 $100 UNL1Y5LN WB$10BU5
6 LH19F PMRTK/ 01888 PMRTK/ 98508 LDPAU/ 99988 $60 $120 UNL1Y6LN WB$10BU6
7 LH19G PMRTK/ 01889 PMRTK/ 98509 LDPAU/ 99989 $70 $140 UNL1Y7LN WB$10BU7
8 LH19H PMRTK/ 01890 PMRTK/ 98510 LDPAU/ 99990 $80 $160 UNL1Y8LN WB$10BU8
9 LH19J PMRTK/ 01891 PMRTK/ 98511 LDPAU/ 99991 $90 $180 UNL1Y9LN WB$10BU9
10 LH19K PMRTK/ 01892 PMRTK/ 98512 LDPAU/ 99992 $100 $200 UNL1Y10LN WB$10BU10
SM
AT&T Business Unlimited Calling – 2 Yr term (1 to 10 lines)

Business West
Lin Unlimited MW SW Promo USOC & TELEGENCE TELEGENCE
e Calling Promo USOC & Promo USOC & Trailing FID Promo Tariff PLAN PROMO
Size USOC Trailing FID Data Trailing FID Data Data MRC MRC CODE CODE
1 LK15A PMRTK/ 01975 PMRTK/ 98595 LDPAU/ 99782 $10 $20 UNL2Y1LN $10BU2Y1L
2 LK15B PMRTK/ 01976 PMRTK/ 98596 LDPAU/ 99783 $20 $40 UNL2Y2LN $10BU2Y2L
3 LK15C PMRTK/ 01977 PMRTK/ 98597 LDPAU/ 99784 $30 $60 UNL2Y3LN $10BU2Y3L
4 LK15D PMRTK/ 01978 PMRTK/ 98598 LDPAU/ 99785 $40 $80 UNL2Y4LN $10BU2Y4L
5 LK15E PMRTK/ 01979 PMRTK/ 98599 LDPAU/ 99786 $50 $100 UNL2Y5LN $10BU2Y5L
6 LK15F PMRTK/ 01980 PMRTK/ 98600 LDPAU/ 99787 $60 $120 UNL2Y6LN $10BU2Y6L
7 LK15G PMRTK/ 01981 PMRTK/ 98601 LDPAU/ 99788 $70 $140 UNL2Y7LN $10BU2Y7L
8 LK15H PMRTK/ 01982 PMRTK/ 98602 LDPAU/ 99789 $80 $160 UNL2Y8LN $10BU2Y8L
9 LK15J PMRTK/ 01983 PMRTK/ 98603 LDPAU/ 99790 $90 $180 UNL2Y9LN $10BU2Y9L
10 LK15K PMRTK/ 01984 PMRTK/ 98604 LDPAU/ 99791 $100 $200 UNL2Y10LN $10BU2Y10
 Plan and Promo USOCs and Trailing FID data must both be on the order to receive promotional rate
Order Example- (1 line):
I1 LH19A (Business Unlimited Calling 1 Line USOC)
I1 PMRTK/PB 01883 (MW Promo USOC and Trailing FID data)
I1 PMRTK/PB 98503 (SW Promo USOC and Trailing FID data)
I1 LDPAU/PB 99983 (W Promo USOC and Trailing FID data)

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

OR, Choose a Block of Time II:

Over Block
Plan Name Term USOC MRC Rate
Block of Time 700 II 1 Year LK1L1 $31 $0.045
Block of Time 700 II 2 Year LK1L2 $30 $0.043
Block of Time 1200 II 1 Year LK1L3 $50 $0.042
Block of Time 1200 II 2 Year LK1L4 $48 $0.041
Block of Time 2500 II 1 Year LK1L5 $100 $0.041
Block of Time 2500 II 2 Year LK1L6 $97 $0.039
Block of Time 5000 II 1 Year LK1L8 $190 $0.039
Block of Time 5000 II 2 Year LK1L9 $186 $0.038
Block of Time 7500 II 1 Year LK1LB $273 $0.037
Block of Time 7500 II 2 Year LK1LC $268 $0.036
Block of Time 10000 II 1 Year LK1LE $350 $0.036
Block of Time 10000 II 2 Year LK1LF $342 $0.035

EAST:
AT&T Business Unlimited CallingSM (1 to 10 lines)
Ter Promo BOPs Promo Tariff
Plan Name Line Size Call Plan Code
m Code MRC MRC
AT&T Business Unlimited Calling 1 Yr 1 thru 10 UNRL1 BUCLK $10/LN $20/LN
AT&T Business Unlimited Calling 2 Yr 1 thru 10 UNRL2 B2Y10 $10/LN $20/LN

OR, Choose a Block of Time II:

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

BOPS Plan
Price Plan Term Code MRC Over Block Rate
Block of Time 700 II 1 Year UNBS1 $31 0.045
Block of Time 700 II 2 Year UNBS2 $30 0.043
Block of Time 1200 II 1 Year UNBC1 $50 0.042
Block of Time 1200 II 2 Year UNBC2 $48 0.041
Block of Time 2500 II 1 Year UNBG1 $100 0.041
Block of Time 2500 II 2 Year UNBG2 $97 0.039
Block of Time 5000 II 1 Year UNBF1 $190 0.039
Block of Time 5000 II 2 Year UNBF2 $186 0.038
Block of Time 7500 II 1 Year UNBL1 $273 0.037
Block of Time 7500 II 2 Year UNBL2 $268 0.036
Block of Time 10000 II 1 Year UNBM1 $350 0.036
Block of Time 10000 II 2 Year UNBM2 $342 0.035

SOUTHEAST:
Effective 1/17/11 through 2/28/11:
Business Promo MRC Tariff MRC
eCBR
Line Unlimited
Plan Name Term TAC
Size Flex
FID
USOC
12 $24 - $14 = $10 1st LN
Business Unlimited Flex* 1 thru 15 BSLDX FX12 $24/$17
months $17 - $7 = $10/Subsequent LN

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

24 $24 - $14 = $10 1st LN

Business Unlimited Flex* 1 thru 15 BSLDX FX24 $24/$17
months $17 - $7 = $10/Subsequent LN

Effective 3/1/11:

Business Promo MRC Tariff MRC

eCBR
Line Unlimited
Plan Name Term TAC
Size Flex
FID
USOC
AT&T Business Unlimited 12
Calling SM months 1 thru 15 BSLDX FX12 $20 - $10 = $10/LN $20/LN
AT&T Business Unlimited 24
Calling SM months 1 thru 15 BSLDX FX24 $20 - $10 = $10/LN $20/LN
* Effective 3/1/11, plan name is changing to: AT&T Business Unlimited Calling SM
Order Example
---BILL
ITAC XXXX
---S&E
I1 BSLDX/TN xxx-xxx1
I1 BSLDX/TN xxx-xxx2

Broadband

Midwest, Southwest, West, East:

Product Speed Rate per Ordering Code (MW-SW-W) Ordering Code (East)
month
H.S.I. 768K $30 1 yr: 5190; 2 yr: 5191 1 yr: 5AL13; 2 yr: 5AL14
H.S.I. 1.5M $30 1 yr: 5158; 2 yr: 5164 1 yr: 5AL01; 2 yr: 5AL07
H.S.I. 3M 1 yr: 5159; 2 yr: 5165 1 yr: 5AL02; 2 yr: 5AL08
H.S.I. 6M 1 yr: 5160; 2 yr: 5166 1 yr: 5AL03; 2 yr: 5AL09
H.S.I. STATIC - includes 5 IP 1.5M $45 1 yr: 5161; 2 yr: 5167 1 yr: 5AL04; 2 yr: 5AL10
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

H.S.I. STATIC - includes 5 IP 3M 1 yr: 5162; 2 yr: 5168 1 yr: 5AL05; 2 yr: 5AL11
H.S.I. STATIC - includes 5 IP 6M 1 yr: 5163; 2 yr: 5169 1 yr: 5AL06; 2 yr: 5AL12
ADSL2+ Basic 768K $25 Business as usual pricing
U-verse Max 12M $70 Business as usual pricing
U-verse Max Plus 18M $85 Business as usual pricing
U-verse Max Turbo 24M $95 Business as usual pricing
U-verse / ADSL2+ Bolt $15 (8) Add 8 static IPs
(Static IP Addresses) On $25 (16) Add 16 static IPs
$30 (32) Add 32 static IPs
$35 (64) Add 64 static IPs

U-verse/ADSL2+ without TV:

U-verse / ADSL2+ 1.5M $30 If selling HSI Express 1.5M, Pro 3M or Elite 6M without TV:
3M Offer the All For Less New and Existing promo. At the Negotiate Pricing and Billing (NP&B)
6M screen, click on the pencil icon next to the HSI pricing row to select the All For Less New and
Existing promo. Select the following for All For Less New and Existing:
U-verse:
Sales Offer Mode: Connections
Basic Promotion:
1) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL
And EFFECTIVE 1/31/11:
2) AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

ADSL2+ (IPDSLAM):
Sales Offer Mode: IPDSLAM
Basic Promotion:
1) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL
And EFFECTIVE 1/31/11:
AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

U-verse with TV:

U-verse 6M $30 If selling Elite 6M or Max 12M with TV:

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

U-verse 12M $40 Offer the Super Promotion with a 2 year term agreement. Select the HSI speed; then
click on Get Packages button to select the promotional package that applies. Pricing
for both HSI and TV will be handled by the system.
Job aids with screen shots are located in OIL. On the Products A to Z tab, select
Product Name “AT&T U-verse High Speed Internet – Business Edition” or “AT&T U-
verse TV – Business Edition”. Select Content Category - “Promotion.”

EAST USOCs:

Exp-D Pro-D Elite-D Exp-S Pro-S Elite-S

N83AK N83AO N83AS N83AM N83AQ N83AU

Southeast:
Product Speed Rate per Ordering Code
month
FastAccess DSL (Dynamic IP)* 768K $36.95 TAC FID: DTL4 (1 yr); DTL5 (2 yr);
($31.95
w/CCB)
FastAccess DSL (Dynamic IP) 1.5M $30 TAC FID: DY12 (1 yr); DY24 (2 yr); ($49.95 off)
FastAccess DSL (Dynamic IP) 3M TAC FID: DY12 (1 yr); DY24 (2 yr); ($59.95 off)
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 All for Less (New & Existing) 2011
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Process and Ordering Job Aid

FastAccess DSL (Dynamic IP) 6M TAC FID: DY12 (1 yr); DY24 (2 yr); ($69.95 off)
FastAccess DSL (Static) includes 1 IP 1.5M $45 TAC FID: ST12 (1 yr); ST24 (2 yr); ($34.95 off)
FastAccess DSL (Static) includes 1 or 5 IP 3M TAC FID: ST12 (1 yr); ST24 (2 yr); ($44.95 off)
FastAccess DSL (Static) includes 1 or 5 IP 6M TAC FID: ST12 (1 yr); ST24 (2 yr); ($54.95 off)
ADSL2+ Basic 768K $25 Business as usual pricing
U-verse Max 12M $70 Business as usual pricing
U-verse Max Plus 18M $85 Business as usual pricing
U-verse Max Turbo 24M $95 Business as usual pricing
U-verse / ADSL2+ (Static IP Addresses) Bolt On $15 (8) Add 8 static IPs
$25 (16) Add 16 static IPs
$30 (32) Add 32 static IPs
$35 (64) Add 64 static IPs

U-verse/ADSL2+ WITHOUT TV:

U-verse / ADSL2+ 1.5M $30 If selling HSI Express 1.5M, Pro 3M or Elite 6M without TV:
U-verse / ADSL2+ 3M Offer the All For Less New and Existing promo. At the Negotiate Pricing and
U-verse / ADSL2+ 6M Billing (NP&B) screen, click on the pencil icon next to the HSI pricing row to select
the All For Less New and Existing promo. Select the following for All For Less
New and Existing:
U-verse:
Sales Offer Mode: Connections
Basic Promotion:
3) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL
And EFFECTIVE 1/31/11:
4) AT&T U-verse High Speed Internet - $30 for 24 mos – AFL
ADSL2+ (IPDSLAM):
Sales Offer Mode: IPDSLAM
Basic Promotion:
2) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL
And EFFECTIVE 1/31/11:
AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

U-verse WITH TV:

U-verse 6M $30 If selling Elite 6M or Max 12M with TV:
U-verse 12M $40 Offer the Super Promotion with a 2 year term agreement. Select the HSI speed;
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

then click on Get Packages button to select the promotional package that applies.
Pricing for both HSI and TV will be handled by the system.

Job aids with screen shots are located in OIL. On the Products A to Z tab, select
Product Name “AT&T U-verse High Speed Internet – Business Edition” or “AT&T
U-verse TV – Business Edition”. Select Content Category - “Promotions”.

U-verse Max (Dynamic IP) 12M $70 Business as usual order – Rack rate pricing
U-verse Max 18 (Dynamic IP) 18M $85
U-verse Max Turbo (Dynamic IP) 24M $95
U-verse / ADSL2+ (Static IP Bolt $15 Add 8 static IPs
Addresses) On (8) Add 16 static IPs
$25 Add 32 static IPs
(16) Add 64 static IPs
$30
(32)
$35
(64)

*The DSL Lite (768K) is available with a 12, 24 or 36 month term. A customer can sign a separate DSL Lite term agreement if they are
purchasing DSL Lite to qualify for AFL.

Broadband Non-recurring charges:

13 state – HSI CPE & Rebates:
o HSI DSL: Modem = $62.05 (Available on Dynamic IP plans only) + $12.95 Shipping* (S&H fee applies to Self-Install option). Router or
Gateway = $87.05 (Required for Static IP plans) + $12.95 Shipping* (S&H fee applies to Self-Install option and available on Dynamic IP
plans only). Rebate Available: $62.05 (Dynamic IP plans) or $87.05 (Static IP plans).
* A shipping and handling fee applies to Dynamic IP Plans for AT&T-provided modem/gateway/router. Prices vary depending upon shipment
method. Additional $150-$200 charge will apply if technician install is required or desired on Dynamic IP Plans.
13 state - Installation:
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

o Standard DSL: Free Self-Install Kit or $200 Tech Install (Dynamic IP options) or Tech Install (Static IP options), which is instant credited
for $250.
9 state – HSI CPE & Rebates:
o Standard DSL: CPE – Modem = $75 (DOES NOT include Shipping/Available on Dynamic IP or Static IP options) Router or Gateway
= $100 (DOES NOT include shipping/required for Static IP options). Rebate Available: $75 (All modems and Router on 1.5M only
speed option) or $100 (Routers on 3M and 6M speed options). Shipping/Handling fee of $14.95 (or higher for special shipment
options) applies (rebate available online).
Southeast - Installation:
o Standard DSL: Free Self-Install Kit or $199.95 Tech Install (except for 6.0M, which is free). $50 Activation Fee (except for 6.0M, which
is free).
22 States U-verse /IPDSLAM (ADSL2+) - CPE & Rebates:
o U-verse HSI only (no TV):
 CPE Charges –
 Internet Gateway - $100
 Rebates –
 Internet Gateway - $100
o IPDSLAM (ADSL2+):
 CPE Charges –
 Modem = $75 (available with Dynamic IP only – no wireless services needed)
 Modem+Tethered EdgeMarc250 Router combination = $150 (available with Dynamic IP only - wireless
services/multi-user capabilities required). Customer pays $25 after rebate.
 Internet Gateway = $100 (supports speeds up to 6M only – customer requests Static IP)
 Rebates -
 $75 - Modem
 $100 - Internet Gateway
 $125 - Modem+Tethered EdgeMarc250 Router combination
22-States U-verse/IPDSLAM Installation:
o ADSL2+/U-verse HSI: Free Professional Tech Install.
Unified Messaging and AT&T Voice Mail for Business

Unified Messaging (13 states)

MW & SW Region 1YR Reward
USOC Rack Rate TAC FID Discount AFL UM Billed Rate
Unified Messaging Standard US1MX $17.95 10U1 $7.95 $10
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Unified Messaging Lite US1BB $14.95 10U1 $4.95 $10

Unified Messaging Fax Plus US1FX $19.95 10U1 $9.95 $10
Unified Messaging Standard - DID US1DX $17.95 10U1 $7.95 $10
Unified Messaging Lite - DID US1LX $14.95 10U1 $4.95 $10
Unified Messaging Director US1XM $17.95 10U1 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10U1 $4.95 $10
Alternate ID's for Line in Hunt US1XA $2.95 10U1 $2.95 $0
2YR Reward
MW & SW Region
USOC Rack Rate TAC FID Discount AFL UM Billed Rate
Unified Messaging Standard US1MX $17.95 10U2 $7.95 $10
Unified Messaging Lite US1BB $14.95 10U2 $4.95 $10
Unified Messaging Fax Plus US1FX $19.95 10U2 $9.95 $10
Unified Messaging Standard - DID US1DX $17.95 10U2 $7.95 $10
Unified Messaging Lite - DID US1LX $14.95 10U2 $4.95 $10
Unified Messaging Director US1XM $17.95 10U2 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10U2 $4.95 $10
Alternate ID's for Line in Hunt US1XA $2.95 10U2 $2.95 $0
Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

1YR Reward
West Region
USOC Rack Rate TAC FID Discount AFL UM Billed Rate
Unified Messaging Standard with
CFBLDA US1MX $19.95 10U1 $9.95 $10
Unified Messaging Standard US1OX $17.95 10U1 $7.95 $10
Unified Messaging Lite with CFBLDA US1BB $16.95 10U1 $6.95 $10
Unified Messaging Lite US1CX $14.95 10U1 $4.95 $10
Unified Messaging Fax Plus with 10U1
CFBLDA US1FX $21.95 $11.95 $10
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Unified Messaging Fax Plus US1HX $19.95 10U1 $9.95 $10

Unified Messaging Standard - DID US1DX $17.95 10U1 $7.95 $10
Unified Messaging Lite - DID US1LX $14.95 10U1 $4.95 $10
Unified Messaging Director US1XM $17.95 10U1 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10U1 $4.95 $10
Alternate ID's with Call Forwarding US1XZ $4.95 10U1 $4.95 $0
Alternate ID's for Line in Hunt US1XA $2.95 10U1 $2.95 $0
2YR Reward
West Region
USOC Rack Rate TAC FID Discount AFL UM Billed Rate
Unified Messaging Standard with
CFBLDA US1MX $19.95 10U2 $9.95 $10
Unified Messaging Standard US1OX $17.95 10U2 $7.95 $10
Unified Messaging Lite with CFBLDA US1BB $16.95 10U2 $6.95 $10
Unified Messaging Lite US1CX $14.95 10U2 $4.95 $10
Unified Messaging Fax Plus with
CFBLDA US1FX $21.95 10U2 $11.95 $10
Unified Messaging Fax Plus US1HX $19.95 10U2 $9.95 $10
Unified Messaging Standard - DID US1DX $17.95 10U2 $7.95 $10
Unified Messaging Lite - DID US1LX $14.95 10U2 $4.95 $10
Unified Messaging Director US1XM $17.95 10U2 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10U2 $4.95 $10
Alternate ID's with Call Forwarding US1XZ $4.95 10U2 $4.95 $0
Alternate ID's for Line in Hunt US1XA $2.95 10U2 $2.95 $0
Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

East:

1YR
BOPS
East Region
Promo Reward
USOC Rack Rate Code Discount AFL UM Billed Rate
Unified Messaging Standard with
CFBLDA US1MX $19.95 10UM1 $9.95 $10
Unified Messaging Standard US1OX $17.95 10UM1 $7.95 $10
Unified Messaging Lite with CFBLDA US1BB $16.95 10UM1 $6.95 $10

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Unified Messaging Lite US1CX $14.95 10UM1 $4.95 $10

Unified Messaging Director US1XM $17.95 10UM1 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10UM1 $4.95 $10
Alternate ID's with Call Forwarding US1XZ $4.95 10UM1 $4.95 $0
Alternate ID's for Line in Hunt US1XA $2.95 10UM1 $2.95 $0

2YR
BOPS
East Region
Promo Reward
USOC Rack Rate Code Discount AFL UM Billed Rate
Unified Messaging Standard with
CFBLDA US1MX $19.95 10UM2 $9.95 $10
Unified Messaging Standard US1OX $17.95 10UM2 $7.95 $10
Unified Messaging Lite with CFBLDA US1BB $16.95 10UM2 $6.95 $10
Unified Messaging Lite US1CX $14.95 10UM2 $4.95 $10
Unified Messaging Director US1XM $17.95 10UM2 $7.95 $10
Unified Messaging Extension Mailbox US1EX $14.95 10UM2 $4.95 $10
Alternate ID's with Call Forwarding US1XZ $4.95 10UM2 $4.95 $0
Alternate ID's for Line in Hunt US1XA $2.95 10UM2 $2.95 $0

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

AT&T Voice Mail for Business (9 states)

1 yr 2 yr Reward AFL UM
SE Region
USOC Rack Rate TAC FID TAC FID Discount Billed Rate
AT&T Voice Mail for Business BVBMP $14.95 10V1 10V2 $4.95 $10

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Tech Support 360 Premium Subscription & Back Up & Go Premium

Back Up & Go:

 $10/month
 Ordered in BOOST

Tech Support 360 Premium Subscription & Back Up & Go Premium:

 $25/month
 Ordered in BOOST

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

 http://marketing.web.att.com/oil/download?oilID=6b18010b34fc6c&file=NewAppsbundles-order_Process_Job_Aid_FINAL.doc&title=Apps
Bundle JA (Application Services Process and Ordering Job Aid)

The Tech Support 360 services in the 2011 All For Less offers is the same as the Apps Bundle with Tech Support 360 Premium and
Backup and Go Premium for $25 in terms of service and ordering; the PC Tune-up is included (with no additional charges to the
customer). The standalone Backup and Go Premium for $10 in BOOST is the same one for the AFL offers—no special code. Remember
the Apps Bundle Tech Support 360 Premium and Back up and Go Premium requires the customer to have or purchase qualifying
services such as AT&T broadband DSL or U-verse, Internet MIS and/or Flex Reach.

Alliance Channel:
SPs do not access BOOST for Tech 360, rather you fill out an ‘order form’ and send to the back office for processing via regional ordering tools.

The path in SPOT to the ordering process is:

Products>Hosting & Application Services>Hosting Services>Tech Support 360
SPOT Link

Direct Link to Tech 360 Process Job Aid in SPOT

Process - Tech Support 360 Sales Process

Wireless

Customer’s should be positioned with the required plans that meet their service needs. Available Mobility Services/Products Include:
 Voice Plans
 Data Plans
 Devices: Basic, Quick Messaging, Smartphones
 LapTopConnect Devices

NEW Mobility Requirements

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

 2 year term commitment

 Mobility requires COMBINED BILLING (NOT Consolidated), unless there are Phoenix system limitations as provided in the Phoenix Small
Business Combined Billing and Support Document.
 AMB agreement required
o Customers may activate either CRU or IRU lines of service under the AMB agreement.
o Exception: RLBM may activate eligible customers as Sole Prop (AMB Service Discount will not apply.)
o NOTE: Customers who do not contract as a CRU/IRU under an AMB agreement with a FedTaxID are not eligible to receive AMB
Service Discounts.
 Service discount applies to qualified plans meeting the requirements per the agreements Program Terms/Description; service
discount only applies to the primary line of service.
 Current RLBM Marketing Strategy is to lead with:
o Corporate (Federal TAX ID contracted CRU account (AMB) or
o Small Business Personal Liability (SBPL based on Federal TAC ID – and SSN for credit purposes), or
o Sole Proprietor (non-contracted CRU account).
 Wireless service order must be provisioned via Phoenix.
o Smartphone activations require a qualified voice and data plan for the duration of the device on the account.
 Customers may purchase any available voice or data plan.
 Existing wireless can qualify by adding a new primary line with voice and/or data plan or standalone voice and/or data.
 Secondary lines of FamilyTalk and BusinessTalk ($9.99) do not qualify as eligible “New” Wireless / add a line(s).

All for Less (New/Existing) Written Agreements:

MW – SW – W – E Regions:
 24-Month Written Agreement will be posted on the Pre-Signature website; link is provided below to the All For Less Matrix page; however, if you
have issues with the link, you may access the All For Less page by following these steps:
 Pre-Signature Website > Sales Contracts > Legacy S > All For Less
 Link to Pre-Signature Contract website – Legacy S section > All For Less section:
https://spsf04.web.att.com/sites/GSO/ContractProp/contractg/SContracts/Legacy%20S%20Products/all_for_less/sc_matrix_afl.docx
 Agreement Title: All For Less (New/Existing) (2011), 2 Year Agreement (agreement covers MW, SW, W & E regions)

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

SE Region:
 12-Month and 24-Month Written Agreements will be posted on the Pre-Signature website; link is provided below to the All For Less Matrix page;
however, if you have issues with the link, you may access the All For Less page by following these steps:
 Pre-Signature Website > Sales Contracts > Legacy B > All For Less
 Link to Pre-Signature Contract website – Legacy B section > All For Less section:
https://spsf04.web.att.com/sites/GSO/ContractProp/contractg/SContracts/Legacy%20B%20Products/all_for_less/sc_matrix_afl_bls.docx
 Agreement Titles:
1. All For Less (New/Existing) (2011), 1 Year Agreement (agreement covers SE region only)
2. All For Less (New/Existing) (2011), 2 Year Agreement (agreement covers SE region only)

Alliance Channel:
All For Less 24-Month Written Agreements will be posted on SPOT. The Agreements will be titled to denote region specific coverage. The
agreements can be found in the following section:
Library > Promotions > Bundle Offers

Terms and Conditions

(The following terms are specific to this offer and may not represent the terms of these services sold outside of AFL (New /Existing) packages.)

MW, SW, WEST, EAST: 12 MONTH VERBAL AGREEMENT

Affiliate Product Re- Early Termination Fees End of Term Rate Agreement
subscription (ETFs)
Local BCL Option B, or Yes $15/line/mo remaining auto-renew 2X’s, then AFL 12 month verbal
BLC Option A Except East MI: $9.50/line/mo remaining $40/line (A)
IL: $6.50/line/mo remaining $35/line (B)

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

LD AT&T Business Unlimited Calling Yes $10/line/mo remaining Auto-renew ongoing at AFL 12 month verbal
SM
Except East $20/line
East converts to standard
MTM rates
AT&T Business Block of Time SM II Yes 50% of MRC/mo remaining Auto-renew ongoing at AFL 12 month verbal
(Except BOT II 200) Except East standard rates
East converts to standard
MTM rates
Messaging UM Yes NA auto-renew 2X’s, then AFL 12 month verbal
standard rates

Broadband H.S.I, No $15/mo remaining $30 MTM ($45 Static) Separate agreement
East: $99 East: $30

Broadband H.S.I. 768K No $99 $30 MTM Separate Agreement

Broadband ADSL2+ NA NA Rack Rate Separate verbal agreement
Broadband U-verse NA NA Rack Rate Separate verbal agreement
Application Tech Support 360 Advanced Yes $12.50/mo remaining Auto-renews, ongoing Separate agreement
services Subscription & Back Up & Go Currently BU&Go ETF is $25;
in April it will be the 50% of
MRC X # of months
remaining. 
Wireless Voice/Data Plans; Basic, Quick No Advanced Devices Separate agreement
Messaging, Smart-phones; (Smartphones, iPhone
LapTopConnect Devices Netbooks)-$325; declining by
$10 per each month
completed within the
agreement term
Standard Devices
(Basic/Quick Messaging and
LapTopConnect cards)-$150;
declining by $5 per each
month completed within the
agreement term

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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

MW, SW, WEST, EAST: 24 MONTH WRITTEN AGREEMENT

Affiliate Product Re- Early Termination Fees End of Term Rate Agreement
subscription (ETFs)
Local BCL Option B, or No $15/line/mo remaining $40/line (A) AFL 24 mo. written
BLC Option A MI: $9.50/line/mo remaining $35/line (B)
IL: $6.50/line/mo remaining
LD AT&T Business Unlimited Calling Yes $10/line/mo remaining Auto-renew ongoing at AFL 24 mo. written
SM
Except East $20/line
East converts to standard
MTM rates
LD AT&T Business Block of Time SM II Yes 50% of MRC/mo remaining Auto-renew ongoing at AFL 24 mo. written
(Except BOT II 200) Except East standard rates
East converts to standard
MTM rates
Messaging UM No NA standard rates AFL 24 mo. written
Broadband H.S.I, No $15/mo remaining $30 MTM AFL 24 mo. written
East: $99 East: $30
Broadband H.S.I. 768K No $99 $30 MTM AFL 24 mo. written
Broadband ADSL2+ (Effective 1/31/11) NA NA Rack Rate Separate verbal agreement
Broadband U-verse (Effective 1/31/11) NA NA Rack Rate Separate verbal agreement
Application Tech Support 360 Advanced Yes $12.50/mo remaining Auto-renews, ongoing AFL 24 mo. written
services Subscription & Back Up & Go Currently BU&Go ETF is $25;
in April it will be the 50% of
MRC X # of months
remaining. 
Wireless Voice/Data Plans; Basic, Quick No Advanced Devices Separate agreement
Messaging, Smart-phones; (Smartphones, iPhone
LapTopConnect Devices Netbooks)-$325; declining by
$10 per each month
completed within the
agreement term
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

Standard Devices
(Basic/Quick Messaging and
LapTopConnect cards)-$150;
declining by $5 per each
month completed within the
agreement term

SOUTHEAST: 12 MONTH WRITTEN AGREEMENT

Affiliate Product Re- Early Termination Fees End of Term Rate Agreement
subscription (ETFs)
Local Complete Choice for Business Yes $20/mo remaining Re-subscribes 2X’s, AFL 12 month written
then rack rates
LD Business Unlimited Flex* Yes $10/mo remaining Re-subscribes 2X’s, AFL 12 month written
then MTM rates**
Voice Mail Voice Mail Yes NA Re-subscribes 2X’s, AFL 12 month written
then rack rates
Broadband Fast Access DSL Yes $15/mo remaining Re-subscribes 2X’s, AFL 12 month written
then $30 MTM

Broadband Fast Access DSL (768K) Yes $29/mo remaining Re-subscribes 1X then Separate agreement
$49.95 MTM
Broadband ADSL2+ NA NA Rack Rate Separate verbal agreement
Broadband U-verse NA NA Rack Rate Separate verbal agreement
Application Tech Support 360 Advanced Yes $12.50/mo remaining Auto-renews, ongoing AFL 12 month written
services Subscription & Back Up & Go Currently BU&Go ETF is $25;
in April it will be the 50% of
MRC X # of months
remaining. 
Wireless Voice/Data Plans; Basic, Quick No Advanced Devices Separate agreement
Messaging, Smart-phones; Lap- (Smartphones, iPhone
top Card w/Plan Netbooks)-$325; declining by
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

$10 per each month

completed within the
agreement term
Standard Devices
(Basic/Quick Messaging and
LapTopConnect cards)-$150;
declining by $5 per each
month completed within the
agreement term
*Eff. 3/1/11, plan name is changing to AT&T Business Unlimited Calling SM
**Eff. 3/1/11 plan month-to-month rates are changing to $20 each line, 1-15
SOUTHEAST: 24 MONTH WRITTEN AGREEMENT
Affiliate Product Re- Early Termination Fees End of Term Rate Agreement
subscription (ETFs)
Local Complete Choice for Business No $20/mo remaining rack rates AFL 24 mo. written

LD Business Unlimited Flex* No $10/mo remaining MTM rates** AFL 24 mo. written

Voice Mail Voice Mail No NA rack rates AFL 24 mo. written

Broadband Fast Access DSL No $15/mo remaining $30 MTM AFL 24 mo. written

Broadband Fast Access DSL (768K) Yes $29/mo remaining Re-subscribes 1X then Separate agreement
$49.95 MTM
Broadband ADSL2+ (Effective 1/31/11) NA NA Rack rate Separate verbal agreement
Broadband U-verse (Effective 1/31/11) NA NA Rack rate Separate verbal agreement
Application Tech Support 360 Advanced Yes $12.50/mo remaining Auto-renews, ongoing AFL 24 mo. written
services Subscription & Back Up & Go Currently BU&Go ETF is $25;
in April it will be the 50% of
MRC X # of months
remaining. 
Wireless Voice/Data Plans; Basic, Quick No Advanced Devices Separate agreement
Messaging, Smart-phones; Lap-
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

top Card w/Plan (Smartphones, iPhone

Netbooks)-$325; declining by
$10 per each month
completed within the
agreement term
Standard Devices
(Basic/Quick Messaging and
LapTopConnect cards)-$150;
declining by $5 per each
month completed within the
agreement term
*Eff. 3/1/11, plan name is changing to AT&T Business Unlimited Calling SM
**Eff. 3/1/11 plan month-to-month rates are changing to $20 each line, 1-15.

Wireless: Early Termination Fees (ETF) apply for all lines associated with a contract term. ETF is based on the type of device purchased and
the remaining months in the contract term.

 All for Less–(New/Existing Customers) is the lead offer for bundled sales Small Business
 Only orders of qualifying services are eligible. Existing Wireless customers must order a new line of Wireless service to qualify (new $9.99
ADLs do not qualify.).
 Legacy T customers migrating to legacy S do not qualify.
 Products must be purchased or re-termed at the same time to qualify.
 Follow business as usual processes for notating accounts for verbal agreements.
 SE ONLY - Promotion is allowed on SINGLE LOCATION accounts – no BTN arrangements allowed. Customers with existing BTN billing
arrangements with their local accounts must remove the BTN arrangement to participate in this offer.
 In Broadband red areas - the customer must purchase Local, Long Distance and Wireless to qualify.
 In Wireless red areas - the customer must purchase Local, Long Distance and Broadband to qualify.

Migrations:

Existing customers under a local service term agreement, DSL term agreement or multi-service term agreement (i.e. CCB Term Plan,
Exclusively 40 or 50, CCB Advantage, DSL standalone term agreement) may migrate to the All For Less New/Existing package offer as
long as they have 12 months or less remaining on their current term.
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 All for Less (New & Existing) 2011
2011 Promotion
Process and Ordering Job Aid

SE Edits

- Waive line connections charges

- Local CCB required
- LD Business Unlimited Flex required (AT&T Business Unlimited Calling)
- Not stackable with any other offers
- Cannot BTN account that TAC FID is on
- Business accounts only
- Effective 1/17/2011
- Available in all 9 states
- Not stackable with itself
- All For Less (New/Existing) is not allowed on an account that has COMP4 or COMP9 ($9 voicemail when sold with CCB).

Q&A

1. How will this offer and the associated product sales be tracked?
a. The package tracking USOCs will be used to track the offer and associated product sales.

2. What if we refer the wireless piece to the Scanner/Wireless Specialist and the wireless sale does not go through? Will the customer
still get the promo pricing? What should sales do in this case? Inbound team cannot handle call back to customers.
a. Sellers should qualify customers up-front:
i. Advise customers if they are not credit qualified OR that a deposit is going to be required.
ii. If the customer does not want to pay the deposit or is not credit qualified, the wireless order would stop there.
iii. If they are willing to pay the deposit, continue on to the Scanner.

3. What if a customer orders DSL but when the Technician gets to the premise, it is actually unavailable? Will the customer still get the
promo pricing? What should sales do in this case?
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a. The customer would still get All for Less promotional pricing on the remaining components.

4. We realize the higher speeds of U-verse do not qualify for this promotion, but what if the customer has the other required components
and wants higher speed U-verse?
a. The customer can subscribe to 12,18 or 24M U-verse where available, they will pay the associated rates for those speeds. The
customer will still receive the All for Less pricing on the remaining components.

5. We cannot order Shared Web Hosting and Tech Support 360 for brand new customers in BOOST because they don’t have a BTN yet.
a. Follow the same process that you have today.
b. If they have a live BTN, they can bill it to that BTN.
c. If the BTN is not yet established, sales can hold the order until the BTN is ‘live’ or the customer can credit card bill.
d. New order functionality launched Mid-September in BOOST to allow for the order to be taken before the BTN is ‘live’ and the
system will automatically ‘look’ for the BTN for 30 days.

6. If a customer TSAs / supersedes an account, would we be able to sell All For Less to that customer?
a. A newly superseded account would have to meet the AFL qualifications just like any other customer. If an account had an
established AFL Agreement on it, that account is not eligible to transfer responsibility of the remaining T&Cs of the AFL
Agreement to a new customer.

7. How do we treat customers who become eligible for higher speeds once they’ve purchase the bundle, i.e. from 3M to 6M DSL (not
ADSL2+)?
a. The Broadband rate in this offer is $30 for 1.5-6M. So the customer could upgrade.

8. Does the bundle discount apply to HSI Direct (Dry Loop)?

a. This offer requires an access line and local package.

9. If the customer removes a component of the All for Less, will we be rerating them to rack or current rates, and if we are to rerate the
LD and DSL will the customer be on a new 1-yr term?
a. All for Less is a virtual bundle. If a customer removes a component under their agreement they will be responsible for the ETF
on that component.

10. In SE, for customers who don’t do AFL and just have a CCB package, is $9 VM still available or is it moving to $10 for them as well?
a. The $9 VM with CCB is still available.

11. Is the agreement in Siebel going to be called All for Less (New/Existing)?
a. Yes.

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12. It states that after the term ends the DSL is still $30 MTM.  Is that forever?  Or is it subject to change? 
a. It is on month to month, but that implies that it that the price could change at any time after point. There is no contractual
obligation for the customer to stay and also no commitment from AT&T to keep the prices constant during that period of time.  

13. If the customer already has CBB, Flex, and DSL can we get them All For Less by selling a 2nd DSL?  And would both DSLs go to the
$30 price?
a. Yes and Yes, $30 for 1.5-6M.

14. If we have an All For Less qualified customer, new broadband or new wireless, if customer has more than 1 line....do we put the AFL
USOC on each line or just the main?
a. The tracking USOCs are account based, so one per account.

15. The customer adds Broadband which qualifies them for All For Less, they choose Basic package, we get a call 2 weeks later & sell
them the Backup and Go which would make them a Standard AFL instead of Basic. Do we O/I the AFL USOC so it shows the correct
USOC on the last order the customer placed?
a. No, you should just bolt on the Back Up and Go.

16. The Local service in the Basic package is BLC B. Can a customer order BLC A instead of BLC B and still qualify for the Basic
package?
a. Yes.
17. When a When a customer orders a package for a main line, should the customer order the same package for additional lines? If a
customer orders Premium for a main line, for example, could the customer order Basic for additional lines or should the customer
order Premium for additional lines?
a. Lead with additional Premium lines, but if the customer does not want the BLC (for example) on all lines you can substitute
BLC B on the additional lines. However, when Unlimited LD is sold it must be on all lines. From a tracking USOC perspective,
apply the tracking USOC for the highest package sold.

18. In order to get All For Less pricing for additional lines, should a customer order additional HSI or Mobility for each additional line?
Or can they get AFL pricing on their additional lines even if single HSI or Mobility is newly ordered.
a. No, one new subscription to Broadband or Mobility qualifies all additional lines.

19. What if a customer with existing Local, LD and DSL service is moving to a new location where only IPDSLAM/U-verse is available? If
the customer orders IPDSLAM/U-verse in addition to qualified Local & LD plans, would the customer qualify for this All for Less offer?
a. Yes.

20. Will AFL customers lose their promo and be responsible for ETFs when they move to a new location before their term ends?

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a. T&F customers would not loose offer and have to incur ETFs, they would however have to establish all services at the new
location.

21. Does the $10 Unlimited LD have to be on all lines on the Account? Or can some lines be PIC’d to NONE like the other ULD plan we
offer?
a. All lines must be on the ULD Plan in SE. All lines must be on the ULD Plan in the 13 states if ULD is chosen rather than a BOT.

22. Do we know how the SE CCB package will appear on the customer’s bill?
a. The customer will see the full CCB rate for their state and rate group in the local services section of the bill. In the other
charges and credits section they will see a credit for the discounted amount to get the CCB to a NET rate of $35.

23. Do Broadband speed upgrades or upgrades from DSL to U-verse qualify as NEW Broadband?
a. No, speed upgrades or upgrades from one Broadband platform to another do not qualify a customer for AFL. Existing
Broadband customers must order an additional Broadband (2nd) service or New Wireless service to qualify.

24. If an existing customer orders NEW Wireless to qualify for AFL, what do I need to do to their existing services?
a. You must re-term their existing local, ld and dsl to a new 1 or 2 year term and ensure they are on the correct plans (see codes
in this document) to secure the AFL rates.

25. If a multi-line customer orders the Premium package with BLC A on the main line can they order BLC B on the additional lines?
a. Yes, at a minimum there must be one line with BLC A to qualify for the Standard and Premium packages in the 13 states.

26. Is Hunting an extra charge in Business Local Calling B/A and Complete Choice for Business?
a. Hunting is an optional included feature in both the BLC and CCB packages at no additional charge.

27. Do the iPad, MiFi and Samsung Galaxy Tab Wireless devices qualify for AFL?
a. To qualify for All for Less, the customer must agree to a 2 year wireless plan. The AT&T Hotspot (MiFi) requires a 2 year
agreement and would qualify. Stand alone sales of the above mentioned tablets (iPad and Galaxy Tab) without a Plan would not
qualify for All for Less. Customer may purchase a WL Voice/Data device, in addition to the above devices, or New Broadband to
qualify for AFL.

28. Can a customer in SE that originally ordered Fast Access DSL Static @$45 change to Dynamic after install? Will they be billed ETF?
a. Effective with orders issued 2/3, customers can change their DSL service from Static to Dynamic and vice versa after install.
Sales should leave the original TAC FID as is, the appropriate discount will be applied based on the current service on the account
on bill date, no ETF will be billed. Any customers that want to make this change that installed prior to 2/3 please contact your
Channel Manager to escalate to Product Management for assistance. A ‘fix’ process is under development for these cases.

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 All for Less (New & Existing) 2011
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29. Is Voice Mail $10 in Mississippi under AFL, I believe it is $9 in the tariff.
a. VM is not tariffed in SE. The rack rate is $14.95 in Mississippi and in AFL (New/Existing) it can be purchased at a discounted rate
of $10 per mailbox. Please refer any information stating otherwise to your Channel Manager to escalate to Product Management.

30. All for Less requires a Combined Bill, unless there are reasons that Combined Bill is not possible, where can we find those reasons?
a. Correct, AFL does require a Combined Bill unless there are Phoenix system limitations as provided in the Phoenix Small Business
Combined Billing and Support Document. See the link to this document for details on the AFL OIL site:
b. http://marketing.web.att.com/oil/service.htm?ajax=Y&service=9788&servicename=All+For+Less

Additional Information

See M&P for complete offer details:

Midwest: http://apexauthoring.web.att.com/bookviewbcsmw/bookview.jsp?bookname=ATT-TELCO-BCSMW-07-0060
West: http://atlas.it.att.com/AtlasWeb/ SW_WE_PR_103373_B.dcr
Southwest: http://atlas.it.att.com/AtlasWeb/ SW_WE_PR_103373_B.dcr
East: http://telco.snet.com/ASSISTNET/
Southeast: http://apexauthoring.web.att.com/bookview/bookview.jsp?bookname=ATT-TELCO-EBSSE-57-0811

Questions on the promotion should be referred to:

Product Marketing: Michelle Hanson, Product Marketing Manager – (847) 248-8500, ml1692@att.com

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