Triology

EVENT Introduction

Triology will test a participant’s holistic understanding of marketing

theories and principles. Each stage is more challenging than the previous
and all the facets which go into making a true marketer will be tested
through this event. Triology is a potpourri of integral marketing concepts
such as product conceptualization, advertising, consumer behaviour and
market research. Loads of creativity, a bit of Kotler and tonnes of
enthusiasm are the only pre-requisites for participating in this event.
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EVENT FORMAT

• Stage 1: Participants are required to do an Analysis of a particular Consumer Industry of their

choice. Also a product innovation (in the same industry) must be submitted. Top 6 teams will
then be invited for the subsequent on campus stages.
• Groups can use their own methodologies to analyze the segment; the segment presentation
should be on the following lines**: ( Maximum of 5 Slides)
• - Segment Market Overview
- Value Chain
- Key Markets worldwide
- Drivers and Inhibitors
- Trend Analysis
- Unmet Needs
- Barriers to entry
- Regulatory Landscape
- Key Players and their SWOT
- Brand Perception Survey

• The Innovation should revolve around the Product (Maximum of 5 Slides).

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EVENT FORMAT

• Stage 2: Comprises the submission of a comprehensive Integrated Marketing Communications

plan (Includes Social Media, Video (max of 1 min. ad) and Storyboard). This Stage is only for
the top 6 teams that are selected for the On-Campus Round.

• Stage 3: Details to be disclosed On-Campus .

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RULES AND REGULATIONS

1. Event is open to all B-schools

2. Maximum no. of members in a team is 3. Each team can submit a maximum of 1 entry.
3. No participant should be a part of more than 1 team
4. Any number of teams from an institute can take part in this event
5. The Participants have to register themselves through the online event registration portal on the
site. Event Registrations will start on 18th October, 2010.
6. The Participants are required to mail their entries to triology@iimklive.com by 23:59 hrs. IST,
30th October with the Subject as Triology_<TeamName>_<Institute>
7. Each entry should have a cover slide mentioning team name, names, e-mail id’s and mobile nos.
of the team member(s) and the name of the institute they belong to.
8. The File should be in PDF Format with the following naming convention:
Triology_<TeamName>_<Institute>_Industry
9. Members of the selected teams would be reimbursed sleeper class fare upto a maximum of
Rs.2000 (2-way). They would be required to submit original tickets.
10. The decisions of the organizers of the contest and the panel of judges will be final and binding
on all the participants.
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PRIZES AND IMPORTANT DATES

PRIZES

•First Prize: Rs. 25,000

•Second Prize: Rs 15,000

IMPORTANT DATES

•Event Launched: 16th October

•Registration Starts: 18th October
•Deadline for Submission of Stage 1 entries: 30th October
•Results of Stage 1 declared: 5th November
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Contact details

Coordinator Contact:

• Hitesh Chopra
hiteshc13@iimk.ac.in
+91 95390 11940

• Saumya Rathor
saumyar14@iimk.ac.in
+91 90487 09020

For any another assistance please feel free to contact us at:

• Email ID: backwaters@iimk.ac.in
• Website : http://www.iimkbackwaters.com