The cover

.Personality
.Content
.Attracting attention
Covers have other responsi-
bilities too, besides attracting
attention and shifting copies
On Magazine Design: .Familiar framework
.New content
Magazine Design, Owen W., Laurence .Long term brand impression,
King Ltd, 1991

Magazine Design, Foges C., Rotovision The masthead

SA, 1999

.The shape of the letterforms

Format and Layout that make up the musthead are
almost as familiar as the name
.Visual identity. itself.
.Recogninition. Vogue, Esquire have achived
iconic status.
The traditional purpose: of the .Most mastheads have fixed
format and grid is to provide designs.
ease of production, consisten- .Colors may change, size also
cy and clarity of form; a partic- but lettering itself remains the
ular hierarchy of type was de- same.
veloped based on the objective .Some ignore this conven-
function of each element of the tion like Blah, Blah, and some
page. Essentially the headline more..
is larger than the standfirst, the .Masthead is magazines
standfirst larger than the body signature.
text, etc. and body text is sized
according to the column width.
This is not, however, the sum
of evolution in magazine ty-
pography.
 Titles
Captions
Cover images Body text
Picture treatment
Cover images Photography, Illustration
.Text base stories ( Only a few
news weeklies) Basic Terminology
.A hundred years fifty years ago,
covers were generally seen as Bleed: The extension of an illus-
nothing more than protective tration beyond the type area to
wraps. the edge of a page.
.Usually head or the body shot( Break of the book: The alloca-
celebrity, politician, unknown tion of spaces for an articles, fea-
model etc.) tures and all material printed in
.Mostly magazines future woman the book.
on the cover. Content page: Lists all the ar-
.More complex detailed covers ticles and their location
(New Yorker) Cover: Includes not only the
front page but the other three
Format pages making up the outside
wrap of the magazine.
Miniature 11,5/15,5cm Folio: The page number, date
Pocket 15,5/23cm and the name of the periodical
Basic 21,5/28cm Logo: The magazines nameplate
Picture 26/33cm Masthead: Logo+ date of publi-
Sunday Supplement 28/33cm cation+ description of the maga-
Some unusual sized magazine. zine
Standfirst: Line of text under the
Sections: headline that gives more info.
about the article.
Content Pages Subhead: One line text under the
Flannel panel headline.
Features (Subject) Caption: text printed below a
Department pages picture used to describe who
took it.
Feature: A longer, more in-depth
Typography article.

Typographic styling
Familiarity