Professional Documents
Culture Documents
Spring 2011
Chapters 1-3
Key Concepts
Seven Principles:
1. Scarcity
2. Cost-benefit
3. Incentive
4. Comparative advantage
6. Equilibrium
7. Efficiency
1. Adam Smith
2. David Ricardo
3. Alfred Marshall
Chapter 1
Marginal analysis – making decisions based on the extra costs and benefits of an action
• Opportunity costs
• Economic surplus
• Decision pitfalls
Economic models – simplifying descriptions of reality, to make analysis and understanding easier
Economic naturalism: observing what actions people actually make and trying to understand them, from a
scientific perspective.
Chapter 2
Production/productivity, specialization
Production advantages:
• Absolute advantage
• Comparative advantage
• More resources
• Improvements in technology
• Differences in regulations
• Offshoring / outsourcing
Chapter 3
• market system
• planned system
• mixed system
• demand curve
o Income effect
o Substitution effect
• Supply curve
• Equilibrium
• Preferences / tastes
Shifts in Supply
• Technologies
• Weather
Collective action: rules, laws about market activity made by organizations and governments
For public good, collective action can improve on the efficiency of some markets
• pollution
• monopolies