Jessica

Leeds
Education
jess.leeds88@gmail.com
@jessleeds; www.jessicaleeds.com

Syracuse University S.I. Newhouse School of Public Communications, Syracuse, NY, May 2011
Masters of Science in Public Relations
Deans Scholarship recipient
The College of New Jersey, Ewing, NJ, May 2010
B.A. in Communication Studies, Public & Mass Media Track; Minor in English and Marketing
Dean’s List; Member of Lambda Pi Eta, Communications Honor Society
The American University of Rome: Summer Session, Rome, Italy, Summer 2008

Experience
Public Relations and Internal Communications Intern, Welch Allyn Corporate Headquarters, January 2011-Present
Write news releases, pitch media, plan events, write copy for the internal email “What’s New on The Pulse,”
maintain and create content for internal digital screens, create employee surveys, write copy for event posters
Hill Communications, S.I. Newhouse School of Public Communications, Fall 2010-Present
PRSSA nationally recognized student-run agency; Selected from a pool of applicants to promote and run Cotton
Incorporated’s national campaign entitled “Cotton. From Blue to Green;” extensive research campaign for the
Burton Blatt Institute
Public Relations Graduate Assistant, S.I. Newhouse School of Public Communications, Fall 2010-Present
Write news releases, assemble media lists, maintain website, create posters using the Adobe Creative Suite,
manage social media, organize events and promote the national Healthy Monday Campaign on campus
Public Relations Intern, Utopia Communications, Fall 2009
Pitched products and stories to reporters, conducted extensive client research, wrote media advisories and
editorial calendars, and created magazine clippings
Marketing Intern, New Jersey 101.5 Millennium Radio, Summer 2009
Publicized the station at prominent events by handing our promotional material and interacting with listeners
Strategies of Public Relations, The College of New Jersey, Fall 2008
Created and presented a public relations plan and media kit for Lions TV, TCNJ’s television station
Health Intern, Princeton Partners, Fall 2008
Conducted qualitative research on clients, proofread advertisements, created PowerPoint presentations,
wrote creative pieces
Research Intern, Somerset Medical Center Foundation, Winter 2007–2008
Conducted and analyzed qualitative research on prospective hospital donors; performed administrative duties
Vice President of Programming and Facilitator, Leadership Development Program, Fall 2006–Spring 2010
Planned, publicized, and managed leadership events and conferences; presented custom workshops to campus
organizations and high school students

Activities
Public Relations Student Society of America, S.I. Newhouse School of Public Communications, Fall 2010-Present
Student Representative Committee, S.I. Newhouse School of Public Communications, Fall 2010-Present
Elected by peers; chair of the Graduate Program Committee and the Promotion Committee
Theta Phi Alpha Sorority, The College of New Jersey, Fall 2007-Spring 2010
Held numerous leadership positions including Recruitment Chair, Scholarship Chair, and Standards Board
Volunteer, Deloitte’s United Way Spring Break Alternative, March 2008
Traveled to Lake Charles, LA, to help recover the devastation caused by Hurricane Rita; restored multiple parks
Skills Social media
Cision PR Software; Industry Weapon Social media strategist and manager:
Adobe Creative Suite 5 (Photoshop, InDesign, Ilustrator) Healthy Monday Campaign
Microsoft Office 2008; Audacity; Final Cut Express Experienced with:
Working knowledge of Spanish Twitter, Facebook, Foursquare, blogging
Research database experience