Sahara India Pariwar is a major entity on the corporate scene having diversified

business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Commodity Sales with Services and Retail Chain, Consumer Products,
Manufacturing and Information Technology.

Quality
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued
us. We look forward to reaching the zenith and reaffirm our commitment to the process
of sound nation-building

WE CHASE QUALITY, QUANTITY CHASES US

Core Commitments - Our Strength

Emotion
Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit, from their
point of view. EMOTION is THE KEY that generates the required energy and enthusiasm for desired quality
performance.

Discipline
The enthusiastic obedience of laws and orders, which are given by the rightful authority.

Duty
The enthusiastic obedience of laws and orders, which are given by our CONSCIENCE.

No Discrimination
Never should we discriminate in any of our actions, reactions, attitudes, decisions, conclusions, in any of
our expressions while caring for the six healths of other human beings, namely physical, material, mental,
emotional, social and professional healths.

Quality
Results from honouring Rules, Regulations, Commitments, Values, Fairness, Performance of Duties by
honestly balancing one's own and others' reasonable point of view in the matters of Material & Emotional
aspects.

Give Respect
To definitely make others feel important and respected by giving sincere regard to others' feelings,
reasonable wishes & thoughts with an open and receptive mind and warmth.

Self-Respect
To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm feelings for
oneself among others on a continuous basis.
Truth
Means total transparency in action, reaction, attitude and all other expressions and the conviction to follow
the right course.

Collective Materialism
Means to progress and prosper together for collective sharing and caring and not individually or for a
select group.

Religion
There is a religion higher than religion itself - it is NATIONALITY. We may practise our religions in the
confines of our homes, but outside, we should be Indians and only Indians. 'Bharatiyata' or Nationalism
thus becomes our supreme religion.

Absolute Honesty
People generally manipulate and deceive for achieving their unreasonable desires and greed if others do
not or can not see, hear or understand. But we firmly believe that our mind inside knows the truth and we
should be absolutely honest to our mind inside and accordingly our actions, reactions, directions, decisions
and all our expressions should be present in all human dealings.

PHILOSOPHY

SAHARA INDIA PARIWAR'S PHILOSOPHY - "Collective Materialism"

In any human relationship, it becomes imperative to take into consideration the materialistic
aspect of life - we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with
emotionalism, results in continuous collective growth for collective sharing and caring, that
gives an impetus to our philosophy - "COLLECTIVE MATERIALISM".

BHARTIYATA
There is a religion higher than religion itself - it is the INDIAN NATIONALITY. The swirl of the
Tricolour never fails to move a Sahara Worker. For we believe, it is the great feeling that
transcends all castes, creed and sects. Bharat Parva is Celebrated on every 26th of January
and 15th of August with a spirit and gaiety rarely seen.It comes from our heart.

In business profit earnings and overall growth of business

get the highest priority and are certainly creditable, but
ultimate credibility of business enterprise, particularly of
larger ones is in the utilisation of profit, be it for best possible
upliftment of its workforce and for espousing Social, National
Development causes or for rendering services to mankind
as a whole. Fulfilling the Qualitative aspect of utilisation of
profit, the world's largest family ‘Sahara India Pariwar' is
proud to have reached today new horizons of growth and
development.

On the basis of our philosophy of Collective Materialism we

have always given importance to the fact that profit earning
is the Quantitative aspect whereas the proper utilisation of
profit is the Qualitative aspect. Ironically, we only recognise
and get recognised by the Quantitative aspect.

I, therefore earnestly appeal to one and all in Politics, Media,

Business etc. that every action, reaction, selection,
appreciation or criticism should be oriented strictly towards
the Qualitative aspect. I appeal to anybody and everybody
to accord top priority to Qualitative aspect in anything and
everything for peaceful, prosperous and progressive co-
existence of mankind anywhere and everywhere.

Today, I feel proud of the fact that I am the Guardian of the

World's largest family. Perhaps, I am the world's only person
whose family is so vast, so disciplined, so dedicated and so
committed. Such a vast family as Sahara India Pariwar has
a grand and infinite future and I am sure that we will sustain
our duty, consciousness, discipline and dutifulness with a
sense of dedication, as we have always done in the past, so
that together we could build an India full of energy and
radiance.

"Saharasri" Subrata Roy Sahara

Managing Worker & Chairman
Sahara India Pariwar

Our Chief Guardian's Classes

Our Chief Guardian's classes for teaching of life's philosophy, the
psychological aspect, that is the emotional aspect of life, in other words the
realities of life are generally 10 hour sessions and he must have addressed
thousands of such classes. He strongly believes that the chief of any
organisation should primarily be a teacher, a guide and a guardian.

Shanti, Sukh : Santushti

Through this book it is absolutely convincing that the most dominating need
of every human is strong security feeling of life, health, material, respect and
love and then more material, more respect and more love. 24 hours - 365
days all your actions, reactions, planning and all expressions revolve around
the above needs and continuous achievement of all these depends on you,
and you need not depend on others.

Maan-Samman, Atmasamman
Emotions are of two kinds - love and respect. Love is an inferior emotion
which has been given by God to fulfill your reasonable, unreasonable needs.
But in human society since we have the thinking power, respect for others
and sense of self-respect are the most superior emotions.

"Saharasri" - Subrata Roy Sahara

 The Man And His Vision
He has talked about problems and proposed the solutions on 5 social issues
namely Population, Education, Political (Election) system, Media & Religion,
besides interacting on various aspects of life and professional life. According
to him if these five issues are taken care of properly, our beloved country
shall be the best in the world.

WHAT
A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &
everybody - Be it to a depositor, newspaper reader, consumer .... all business associates
and Sahara India Family Members.

NEED
India needs effective consumer protection and protection of workers' genuine rights. There
are various agencies, promising protection & action. But no external body can provide justice
unless the company becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO
DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very dominating
nature.

MOTTO
We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH QUALITY -
means enthusiastic, productive performance of duty "KARTAVYA' towards the consumer',
workers' genuine satisfaction.

AIM
To provide justice - be it a matter of the tiniest imperfection or injustice in our COMMITMENT
- products or services. direct or indirect, short term or long term.

WHERE
Kindly rush your grievances/suggestions or any queries releated to Sahara India Pariwar to
the nearest Sahara establishment and/or to:

'SAHARA INDIA PARIWAR KARTAVYA COUNCIL'

Sahara Shaher, Gomti Nagar,

Lucknow-226010
Website: www.sahara.in
e-mail: kartavyacouncil@sahara.co.in