The world will experience football as never before.

In all 208 FIFA countries and regions, every person

will share the excitement and joy of the World Cup

regardless of ethnic, cultural, and language barriers.

Everyone, including those affected by issues such

as poverty, discrimination, and health concerns, will

smile and enjoy the FIFA World Cup™.

A World Cup of Smiles will spread across the globe.

This will be Japan’s 2022 FIFA World Cup™.

 In Pursuit of Achieving
“208 Smiles”
In order to make 208 Smiles a reality, Japan will develop the “next
generation” World Cup that would guarantee a revolutionary
and permanent development of world football. To ensure that
we fulfil our proposition of contributing to the development of
global football and to the sustainable development of society
and mankind, and also to achieve 208 Smiles, Japan presents the
following five proposals:

Proposal 1
Revolutionary Football Content
Made Possible by the Latest Technologies
Freeviewpoint Vision
Full Court 3D Vision

Proposal 2
Revolutionary Stadium Experience
Ultra-realistic Communication Technologies

Proposal 3
Revolutionary Fan Fests
Universal Fan Fest in 208 Nations

Proposal 4
Revolutionary Internet Business
FIFA Hyper Application

Proposal 5
Revolutionary Educational Activities
for the Next Generation
208 Kids Dream Japan Tour
208 Kids Dream Workshop
208 Kids Dream Fund

04 05
Proposal 1
Revolutionary Football Content Full Court 3D Vision

Made Possible by the Latest Technologies • The 200 x 8K high-definition cameras will capture a
bird’s-eye view of the pitch, and the action on the pitch
The latest ultra-realistic communication technologies will provide an exciting, inspiring will be recreated by projecting the images on huge

football experience and will deliver 208 Smiles to every corner of the world. glasses-free flatbed 3D displays.

• The 3D images that protrude from the flatbed screen will

be able to be viewed from any direction without the use
of special spectacles.

• This technology, mainly provided for use at the Fan

Freeviewpoint Vision Fest sites, will dramatically change the public viewing
experience — viewers will be overwhelmed by the realistic
3D images of players running on the giant display of the
• The action on the pitch will be captured with 200 x 8K
Full Court 3D Vision.
high-definition cameras installed providing 360-degree
coverage, generating a Freeviewpoint Vision that will
capture the movement of the ball and every player on The amazing football content provided by the Freeviewpoint

the pitch from all angles, and provide such realistic and Vision and the Full Court 3D Vision will change the stadium

intense images that viewers will feel as though they are experience forever, and will also be delivered to Fan Fests in

on the pitch playing in the match. all 208 countries and regions affiliated with FIFA. Furthermore,
Internet and mobile devices will allow an unprecedented
• The Freeviewpoint Vision images will be displayed on ultra
one billion people to share the excitement and joy of the
high-definition giant screens installed in the stadiums.
FIFA World Cup™.
Spectators will be able to hear the players’ breathing and
feel their every heartbeat, allowing them to “experience”
the match from the player’s point of view rather than just
watching the match.

• These Freeviewpoint Vision images can also be transmitted

to public viewing screens at Fan Fests.

Sound power generator system

8K high-definition cameras
Generates electricity from sounds in the
stadium such as the spectators cheering
200 x 8K high-definitioan cameras installed
and foot stamping, that will be combined
providing 360-degree coverage of the
with electricity generated from solar panels
movements of each player and the ball.
installed on the roof to provide all the
electrical power needed in the stadium.

High sensitivity omni-microphones

High capacity computing system
70 high sensitivit y omni-microphones A high capacity computing system capable
installed below the pitch to record all of real-time editing of video and audio that
sounds including the ball being kicked, the can instantly transmit images to the giant
referee’s whistle blowing, and the players screen in the stadium and to the global
clashing with each other. television audience.

06 07
Proposal 2
Revolutionary Stadium Experience
Japan’s ultra-realistic communication technologies and hospitality will greatly
enhance people’s experiences at the stadium.
Ultra-realistic communication technologies
Japan will re-examine the concept and meaning of stadiums
to maximise the fun and attraction of the FIFA World Cup™.
The core of the stadium experience is the response to the
action on the pitch by all five senses. If people were able
to have a heightened experience with all five senses, then
the FIFA World Cup™ stadium experience would become
incomparable. This will be achieved with the proposed
concentration of ultra-realistic communication technologies.
Football’s fundamental attraction will be maximised, and for
the four million spectators at the stadiums, the excitement
and passion will be heightened to the extreme.
08
Freeviewpoint Vision Images
Freeviewpoint Vision images will provide a whole new
stadium experience. After a spectacular play, the replay
will be delivered in ultra-realistic audio-visual images on
the giant screens and new sound systems, giving viewers
the impression that they are standing right next to the
players or seeing through the eyes of the players instead
of watching from the stands. Spectators will become
totally absorbed in the game, completely identifying
with the players, and the quality of their live experience
at the stadium will be dramatically enhanced.
The stadium AR (Augmented Reality) support feature will be used to instantaneously
obtain information of players on the pitch.
Real-time Automatic
Translation System
With the innovative Real-time Automatic Translation System,
spectators from over 50 nations will experience seamless
communication in and around the stadiums and will not
be hampered by language barriers. This system will help
promote communication between spectators inspired by
witnessing a spectacular match.
The 50-language Real-time Automatic Translation System will be used to enjoy
the camaraderie of worldwide supporters without being hampered by language
barriers.
09
Proposal 3
Revolutionary Fan Fests: As part of its plan to realise 208 Smiles, Japan proposes a
Universal Fan Fest in 208 Nations as the core strategy to share
Universal Fan Fest in 208 Nations the enthusiasm and excitement of the FIFA World Cup™ with
people in all countries and regions affiliated with FIFA.
Japan’s capability to achieve business objectives combined with ultra-realistic
This Universal Fan Fest in 208 Nations expands upon the
communication technologies and hospitality will help the Fan Fests evolve into
existing FIFA Fan Fests to establish them in every FIFA
a global event at a scale never before possible.
Member Association country and region so that the FIFA
World Cup™ can be shared and celebrated worldwide in a
unique manner.
It will utilise leading-edge technologies, including the
Freeviewpoint Vision at public viewing sites and the Full
Court 3D Vision at dedicated dome venues where videos of
matches will be broadcast. People attending the Universal
Fan Fest in 208 Nations will get a truly unique and realistic
impression from viewing these images as though they are
in a stadium in Japan, and they will be able to experience
the exciting action and ambience shared by the stadium
spectators in Japan.
400 locations = 360 million people
10
The Universal Fan Fest in 208 Nations set up at about 400
locations around the world will dramatically increase the
number of people experiencing the FIFA World Cup™.
This innovation is estimated to reach 360 million people,
producing a positive effect in promoting and developing
football around the globe. At the same time, the popularity
and values of the FIFA World Cup™ and its immeasurable
impact on society will be enhanced.
The broad appeal of the Universal Fan Fest in 208 Nations
can be used to reinforce FIFA’s CSR activities, which aspire to
contribute towards the sustainable development of society
and humanity.
Not only will the people in FIFA’s member countries and
regions have the opportunity to enjoy the sport and the
colourful and passionate festivities through the Universal
Fan Fest in 208 Nations, but this innovation will expand and
develop FIFA’s Football for Hope movement in a sustainable
way throughout the entire world.
11
Proposal 4
Revolutionary Internet Business:
FIFA Hyper Application
Japan’s ultra-realistic communication technologies will expand the services and
the range of business of the Internet.
Spectators, Fan Fest participants, and viewers worldwide
will be able to obtain various services and new content on
their personal devices to enjoy football. The Internet will be
used to encourage interaction between football fans across
the globe.
Japan proposes to develop the FIFA Hyper Application in
cooperation with FIFA. This application, which will allow
the worldwide audience to enjoy the Freeviewpoint Vision
content, will provide additional services that will enhance
the FIFA World Cup™ experience. The FIFA Hyper Application
Digital ticketing system
12
This will attract an estimated cumulative audience of one
billion Internet users who will pay for the contents, and will
support the continuous growth and expansion of the football
market even after the conclusion of the Competitions.
The FIFA Hyper Application can also be installed on mobile
devices, which will make possible the offering of the following
additional services:
will be designed to transmit the appealing aspects of football • Digital ticketing system combining a match ticket with a
and the passion and excitement of the FIFA World Cup™ public transport ticket;
through the Internet to the greatest number of people. It • Electronic money service similar to a credit card;
will provide a new FIFA World Cup™ experience to football
• Augmented reality (AR) support services for stadium
fans around the world and encourage the football family to
spectators, including GPS navigation to venues, match
build a solid community that is not restricted by language. In
commentaries, etc.; and
view of the rapid and continuous increase of Internet users
around the world, the FIFA Hyper Application will set off a • Real-time Automatic Translation System that can support
tremendous increase in the worldwide audience tuning in 50 languages.
to the FIFA World Cup™.
Digital signage with GPS navigation
This will allow spectators with a single mobile phone installed
with the FIFA Hyper Application to comfortably travel around
Japan and attend matches without a hard ticket or cash.
They will also be able to enjoy exchanges about football and
interact with supporters from different countries without
language difficulties.
This FIFA Hyper Application will also enhance Customer
Relationship Management (CRM) and will secure market
growth and expansion for FIFA on a continuous basis,
becoming the fourth revenue stream after ticketing, marketing,
and broadcasting rights.
As a result of the extraordinary increase in the paid use of
the internet, together with the other commercial services
provided, the FIFA Hyper Application has the potential to
become a major new revenue source.
AR support services for stadium spectators
13
Proposal 5
Revolutionary Education Activities 208 Kids Dream Workshop
The 208 Kids Dream Workshop will involve the 6,000 kids

for the Next Generation participating in the 208 Kids Dream Japan Tour, and kids around
the world via the internet. The workshop will discuss the
Ultra-realistic communication technologies and the Universal Fan Fest in 208 Nations topics of peace, the environment, and future dreams.
initiative will present spectacular programmes on a global scale that will benefit the
future of our children. • Under the peace theme, which will be principally oriented
to the World Cup Ambassadors, there will be visits to
Hiroshima and Nagasaki where they will study the misery
brought about the atomic bombing, and world peace.
208 Kids Dream Japan Tour
• Under the environment theme, in addition to studying
Around 6,000 children representing all of the 208 countries the current situation relating to global warming and
and regions affiliated with FIFA will be invited to Japan during environment destruction, a group discussion aimed at
the final tournament as World Cup Ambassadors. This initiative come to understand that regardless of differences in race
solving these problems will be held.
will create long-lasting international friendships developed or ethnicity, they can be friends with anyone with the same
• Under the future dream theme, in classes held with FIFA interests and feelings. They will also realise that on this large
through the kids’ participation in the following activities:
World Cup™ players from all over the world, the players planet of ours, there are many other friends who share their
will discuss their dreams and their experiences in realising dreams and hopes.
• Experiencing the FIFA World Cup™ at a Japanese stadium;
those dreams as well as communicating to the children
• Visiting Hiroshima and Nagasaki; the importance of having dreams and goals for the future.
• Participating in the 208 Kids Dream Workshop; The children will discuss amongst themselves their own
208 Kids Dream Fund
• Playing in a kids football tournament; and dreams and hopes for the future. In order to continue organising the 208 Kids Dream Workshop
project after the 2022 FIFA World Cup™, a 208 Kids Dream
• Interacting with local kids and other international participants.
and excitement of the Japanese experience with their Through participation in the 208 Kids Dream Workshop, children Fund will be established in consultation with FIFA and with

friends. This new sense of empathy and spreading that will become aware that there are children whose lifestyle, the financial support of JFA.
After returning to their countries and communities, the
message around the world may well act as a powerful culture, language, and customs are completely different from
children who have participated in the 208 Kids Dream Japan
force in raising global consciousness. their own. Through talking with each other the children will
Tour will be able to communicate and share the surprises

14 15
Contribution to World Football and Society
The Next Generation World Cup
Presented by Japan
Japan hopes to show gratitude to the world by extending
the “World Cup of Smiles” to all 208 FIFA Member Association
countries and regions. Football and the FIFA World Cup™
now play an important role in social development in Japan.
Through hosting the 2022 FIFA World Cup™, Japan wishes
to contribute to a better global society and to help uncover
revolutionary new solutions that would promote FIFA’s goal
of building a brighter future.
208 Smiles is our proposal. 208 Smiles is the combination of
the unique Japanese spirit of omotenashi, and the integration
of new leading-edge technologies that capture the excitement
and passion of football. Japan is fully capable of realising
the “next generation” World Cup that integrates humanity
through the innovative use of technology.
Revolutionising World Football
Japan will provide Freeviewpoint Vision content to all 208
FIFA Member Associations through the Universal Fan Fest
in 208 Nations initiative. The Freeviewpoint Vision captures
every motion of the players, including even their muscle
movements, and transmits the techniques, strategies, and
fighting spirit of elite players and teams.
This will become an ideal tool for professional football players,
youth players, and coaching staff around the world to perform
strategy analysis and technical analysis. It will eventually
improve the quality of football and accelerate the growth
of players and the national teams.
People who experience the enthusiasm and excitement of
the FIFA World Cup™ through the images of the Full Court 3D
Vision will realise that their interests shift from just “watching”
the fun to “participating” in the fun. This increase in interest
among both children and adults in playing football will lead
to enhanced grassroots football participation.
16
Expanding the Business Value of the
FIFA World Cup™
The 208 Smiles project proposed by Japan aims to contribute
towards the development of football worldwide. The business
value of the FIFA World Cup™ will be enhanced by increasing the
profitability of the Competitions and therefore strengthening
FIFA’s financial foundation, providing a solid basis and increased
resources for global football development. This increased
profitability will potentially result from:
• Revenues from the Universal Fan Fest in 208 Nations and
the FIFA Hyper Application; and
• License fees for the use of the Freeviewpoint Vision and
the Full Court 3D Vision.
Revenues will be generated in developed nations by charging
for the Universal Fan Fest and value-added internet media
content such as the Freeviewpoint Vision and the Full Court
3D Vision. License fees for the use of the Freeviewpoint Vision
and the Full Court 3D Vision may be sold to the media as well
as to sports bars and cafes where the FIFA World Cup™ will
be broadcasted live to the general public. Similarly, rights
fees may be generated by selling the right to use these
technologies to other sports organisations.
Details of these business revenues and license fees will be
developed in consultation with the council of FIFA and will
take into consideration the interests of FIFA’s commercial
affiliates and stakeholders such as broadcasters.
Profits from these business revenues and license fees may
be reinvested for the continued operation of the Universal
Fan Fest in 208 Nations facilities as a legacy of the 2022 FIFA
World Cup™.
17
 889,288 130,000m² 0
Registered football players in 2008

100% Total floor space of the IBC

Incidents by international terrorist organisations in Japan (Since 2001)

554,099,000,000,000
Public transport use by spectators and volunteers

30,330,000 25%
2008 GDP in yen

Current number of broadband lines (as of March 2009)

Reduction of 1990 greenhouse gas emissions by 2020

4,000
360,000,000 Sport doctors recognised by Japan Sports Association

0 13
Fans attending the Universal Fan Fest in 208 Nations

3,000
Third-party contracts exceeding $300,000

47
Footballs distributed to children in Asia each year

64
233m²
Proposed number of stadiums

Proposed number of Team Base Camps

5,012
Prefectures in Japan

30,253,979
Size of Ritz-Carlton Suite at the Official FIFA Hotel

Seats in the venue for the draw

84,411 National daily newspaper circulation

1,735 1,000,000+
Existing accommodation facilities in Japan

Classes conducted by the JFA Kokoro Project

Candidate Host City population

18 19
Introduction to Japan and the Host Cities
An Overview of Japan
Japan is an archipelago of 6,852 islands off the east coast of
the Asian continent. Surrounded by the Pacific Ocean, the
Japan Sea, the East China Sea, the Philippine Sea and the
Sea of Okhotsk, it is a bow-shaped island chain stretching
approximately 3,000km north to south.
Japan has the world’s tenth-largest population, with about
128 million people. The Greater Tokyo Area, which includes
the capital city of Tokyo and several surrounding prefectures,
is the largest metropolitan area in the world, with over 30
million residents.
While Japan is generally known for its bustling financial
metropolises such as Tok yo, Yokohama, and Osaka,
unexpectedly 66% of the country is forested. Accordingly, just
out of the cities, there is a rich natural environment. There is a
large variety of scenic beauty according to region, where the
natural changes across the four seasons can be enjoyed.
Japan became a unified country around 660 B.C., or 2,670
years ago. This long history, combined with its geographical
20
characteristic of being surrounded by sea on all sides, has
given birth to a unique culture not seen anywhere else in the
world. This can be seen in Japan’s art, such as paintings and
woodblock prints; performing arts, such as noh and kabuki; a
literary heritage exemplified by haiku poetry (17 syllable verse)
and tanka lyrical poetry (31 syllable verse); lifestyle cultures,
such as the tea ceremony and flower arrangements; as well
as its parks, gardens, and traditional architecture.
Overview of Potential Host Cities
Japan is putting forward 11 candidate Host Cities for the
2022 FIFA World Cup™. Each of the candidate Host Cities
has a population of more than one million or is located in
close proximity to such a city, and accordingly has a fully
established social foundation befitting a Host City for the
FIFA World Cup™. In addition to an excellent transportation
infrastructure that is evidenced by the airports, bullet trains
(shinkansen), and expressway networks, all these cities
already have a full range of advanced information and
telecommunications networks, prestigious hotels providing
ample accommodation, and hospitals that can provide
medical services of the highest level. Also, the very low
crime rate driven by its stable society allows anyone to feel Sapporo
safe and comfortable during their stay in Japan.
All of the candidate Host Cities can uniformly provide high
quality services and optimum conditions. This ensures an
environment that allows not just the players and officials but
also the media as well as the FIFA Delegation and partners
Niigata
involved in the operation of the event to deliver their best
performances and duties.
The 11 candidate Host Cities each have their own unique Toyota
Kobe
features and characters, but what must be emphasised above
all else is that their local communities are passionate about Ibaraki
hosting the FIFA World Cup™. FIFA praised the 2002 FIFA Saitama
World Cup™ as the “World Cup of Smiles” in recognition of the Tokyo
friendliness and the smiles on the faces of the Japanese people Yokohama
who always provided omotenashi (a warm reception and Osaka Shizuoka
hospitality) to visitors from all over the world. The Japanese
Oita
football supporters have already started preparations to
further expand this spirit at the 2022 FIFA World Cup™ with
the aim of contributing to the world football family and the
broader global society.
21
Next Generation Stadiums

Osaka Ecology Stadium will be constructed in the Osaka Ecology Stadium

heart of western Japan’s most populous city.

Table: List of Proposed Stadiums

JFA and the Japan 2022 Bid Committee firmly believe that enhanced. Simultaneously, the stadiums will be equipped with Of the thirteen stadiums proposed by Japan, eight were
No. Candidate Host City Stadium
world-class stadiums are essential to stage elite level matches all the facilities necessary to share with the global population used during the 2002 FIFA World Cup™. Twelve stadiums,
1 Sapporo Sapporo Dome
between top level teams. World-class stadiums mean using the excitement and enthusiasm that are generated only at including these eight, are existing stadiums. Renovation of
2 Ibaraki Kashima Soccer Stadium
the highest grade architectural technologies for safety and FIFA World Cup™ stadiums. the facilities will take place where necessary, including the
3 Saitama Saitama Stadium 2002
the environment; installing state-of-the-art broadcast and integration of the above-mentioned technologies that will
4 Tokyo Tokyo Stadium
IT infrastructure; satisfying the most stringent security The FIFA World Cup™ is a celebration of humanity and people deliver “next generation” football and expansion of the seating
5 Tokyo National Stadium
and safety standards; adopting advanced environmental therefore wish to place themselves in that time and place capacity. The Osaka Ecology Stadium, the only facility to be
6 Yokohama International Stadium Yokohama
measures; and providing the most comfortable stadium for to participate and experience the event. In reality, however, newly built for the 2022 FIFA World Cup™, will have a seating
7 Niigata Niigata Stadium
players and spectators alike. the stadiums have a limited capacity. Japanese stadiums capacity for 83,300, and the opening and final matches of
8 Shizuoka Shizuoka Stadium
will make the wishes of people around the world possible the Competition are proposed to be hosted here where a
9 Toyota Toyota Stadium
Not only do all 13 stadiums proposed by Japan satisfy these by providing experience and joy to those who wish to join new legacy will be born.
10 Osaka Osaka Ecology Stadium*
fundamental requirements, but they are . that look into in on the excitement of the stadium spectators.
11 Osaka Nagai Stadium
the future where the joy of watching football matches is
12 Kobe Universiade Memorial Stadium

13 Oita Oita Stadium

*Tentative name
22 23
Sustainable Social and Human
Development
Promoting Social Harmony through
Hosting the FIFA World Cup™
The FIFA World Cup™ is a festival with the power not just to
influence people on a conscious level but also to generate
pure emotion. Japan pledges to utilise the 2022 FIFA World
Cup™ to tackle head on social issues that confront the whole
world, including poverty, discrimination, and education.
For players, officials, fans, and all people involved throughout
the world, participation in the 2022 FIFA World Cup™ will
also entail participation in FIFA CSR activities. Accordingly,
participants will realise that they are involved in global issues,
and will be provided with the impetus to take concrete action
to help solve them.
24
Japan has identified education as the most important aspect
of CSR activities at the 2022 FIFA World Cup™. Education
can develop the knowledge to address poverty and social
discrimination, and provide the ability to tackle their abolition.
It will also provide the wisdom necessary to encourage social
harmony. After all, the younger generation will be responsible
for the future of our planet. Only ongoing education can
ensure that they realise their potential.
Universal Fan Fest in 208 Nations as a
Platform for FIFA’s CSR Activities
The Universal Fan Fest in 208 Nations will provide an
opportunity through which various international and
domestic organisations and bodies such as the United
Nations, NPOs, local governments, and the private sector
will be able to conduct activities to build the base for
social development and a brighter future for all the
countries and regions involved.
The content of the activities implemented in each country
and region through the Fan Fest will vary according to local
conditions. For countries and regions with less wealth, rather
than merely providing financial assistance, the major focus
will be the dispatch of human resources, education, and
training, as well as providing the tools for self-advancement
and technology development to ensure sustainable social
development. For the wealthier countries and regions, in
addition to promoting an understanding of the existence JFA Kokoro Project
of less fortunate countries and regions, a major focus will This project aims to help children develop positive mental attitudes.
Under this programme, Japanese football players visit schools to
be the broad range appeal for support from the private talk about the importance of having dreams and goals. A total of
1,735 programmes involving about 50,000 children have been
corporations, organisations, and individuals and a call for
conducted in Japan and abroad.
action from the participants themselves.
25
Environmental Protection
Environmental protection is a matter of worldwide concern. Environmental Project: “Stadium Clean-up Activities”

Japan has been strongly committed to the protection of the
environment by adopting a range of measures to counter
global warming and conserve biodiversity. Under the Kyoto
Protocol adopted in 1997, Japan pledged to reduce its
greenhouse gas emissions by 6% during the first commitment
period of 2008 to 2012. The Government of Japan has now
Stadium Clean-up Activities is a campaign where supporters who come to watch a
football match participate in collecting and separating waste after the match. The
campaign is aimed at maintaining Japan’s globally acclaimed football stadiums
with the help of passionate and ardent football supporters so that children,
women, and the elderly can also come to enjoy a match in a safe and comfortable
environment. The result is not only a beautifully maintained stadium, but also the
promotion of environmental protection in the local area. The Stadium Clean-up
Activities project, which began in 2003, is expanding each year and over 14,000
“clean-up supporters” have taken part in the movement to date.

set a further goal of achieving a 25% reduction of 1990

greenhouse gas emissions by 2020. By taking advantage of
leading-edge environmental technology and the expertise
acquired over the years, Japan hopes to contribute to harmony
with nature and a sustainable humanity and society.

In conjunction with the Ministry of Environment and

environmental experts, JFA has compiled a Manual for
Assessing and Reducing Carbon Dioxide Emission at Sporting
Events. The manual outlines a method to assess the levels of
carbon dioxide emission during football matches and other
sports competitions. It also suggests methods to reduce the
level of carbon dioxide emitted from energy, water, transport,
procurement, and waste during the match operation; from JFA Green Project
transportation to and from competition venues; and during JFA and the J.League are promoting the planting of grass at schools and public
grounds to help promote sports and enrich community life. JFA is donating
the preparation for matches and related events. Based on
300,000 seedbeds (equivalent to 50,000 sq.m.). 29 locations across the country
this manual, JFA has already begun a JFA Stadium Environment benefited from this project in 2008.

Research Programme to fully comprehend the environmental

burden at a football stadium during a match. JFA and the
LOC will use the research results together with the advice
from environmental experts to create a 2022 FIFA World
Cup™ Environmental Assessment Guideline, which will be the
foundation of a comprehensive research and analysis of the
climatic and environmental impact of staging the 2022 FIFA
World Cup™. Further, a 2022 FIFA World Cup™ Environmental
Protection Plan will be prepared based on this research. The
plan will include the six core issues raised by FIFA — water,
waste, energy, transportation, procurement, and climate
change — and will identify specific measures to be taken
before, during, and after the Competitions. This plan will
serve as the overall carbon minus objective and programme
for the 2022 FIFA World Cup™.

26 27
 FIFA U-17 World Championship for the JVC Cup
J.League Kick off Ceremony
2002 FIFA World Cup Korea / Japan™
28
TOYOTA European/South American Cup
Achievements of Japan
Phenomenal Development of Championship. Japan has also hosted the FIFA Club World Cup
Japanese Football
The development of Japanese football is a unique and
miraculous case study in the world of football. In 1993, Japan
launched a professional football league called the J.League,
bringing to life a long-time dream of the Japanese football
FIFA World Youth Championship
community. This attracted many top players from Europe,
South America, Africa, and Asia such as Zico, Gary Lineker,
Pierre Littbarski, and Ramon Diaz — all who had won many
caps for their respective national teams. The J.League kicked
off smoothly and was an instant success, turning football into
a major national sport.
At the same time as the establishment of the J.League, JFA
also started working on a bid to host the FIFA World Cup™.
JFA felt that hosting this great event in Japan would help
develop high standard football facilities, and would inspire the
next generation through watching live world-class football.
The legacy of the FIFA World Cup™ would be priceless,
particularly to the development of Japanese football.
With the backing of the global football family, this dream
was realised in the form of the 2002 FIFA World Cup Korea/
Japan™. Japan aimed to stage the greatest FIFA World Cup™
ever in order to show its gratitude to the world football family
for its extended support.
After witnessing the warm and friendly atmosphere created
by Japan, FIFA called the tournament the “World Cup of Smiles”.
The world football family embraced the Japanese spirit of
omotenashi, and the Japanese appreciated this compliment
from FIFA.
AFC Champions League
Sharing Football Development Asia. Through the hosting of the 2022 FIFA World Cup™, Japan
Knowledge and Experience
Japan has successfully hosted and staged various FIFA
competitions including the 2002 FIFA World Cup Korea/
Japan™, the 2001 FIFA Confederations Cup, the 1993 FIFA
U-17 World Championship, and the 1979 FIFA World Youth
and its predecessor, the TOYOTA European/South American
Cup, for nearly 30 years up to 2008.
As a Member Association of the Asian Football Confederation
(AFC), JFA has a track record of supporting Asian football
development through such initiatives as the AFC Professional
League Project and the JFA Dream Asia Project. These efforts
are a sign of JFA’s dedication to Asia and football, and JFA has
been described as a model member of AFC.
The aim of the AFC Professional League Project is to make Asia
a leading football region in the world. Specific initiatives
include JFA staff visiting Member Associations to study and
analyse the current status of football facilities, technical level,
and development.
These initiatives have had many positive outcomes. Several
AFC Member Associations have now established a professional
football league in their country with the advice and assistance
of the project team. Further, the AFC Champions League was
established in 2002 as the premier club team competition
in Asia. The AFC Champions League is the evolution and
integration of the three previously contested competitions:
the Asian Club Championship, the Asian Cup Winners Cup,
and the Asian Super Cup.
As a legacy of the 2002 FIFA World Cup™, the East Asian
Football Federation (EAFF) was founded with the aim of
developing football in the region and contributing towards
regional peace through football. The EAFF secretariat is
located in Tokyo.
Japan has been actively contributing towards the promotion,
development, and improvement of football competitions in
would be in a position to further develop these programmes
across Asia and more significantly to establish them on a
worldwide basis. However, JFA is committed to sharing its
extensive experience and knowledge for the development
of world football.
29
The “Next Generation” World Cup
that Only Japan can Deliver
Japan’s proposal takes a unique position compared to
conventional bids that are based on the approach of
“please come to our country”. Japan proposes that the
excitement and enthusiasm of the FIFA World Cup™ and
its value as a solution to future social development can
be maximised with the realisation of the “next generation”
World Cup. The 2022 FIFA World Cup™ will also be the
catalyst for permanent global football development and
it will contribute towards sustainable social and human
development.
By selecting the Host Country for the 2022 FIFA World Cup™
twelve years in advance, whichever bidding nation is chosen
must accept the responsibility from FIFA to help shape the
direction of global football development in the coming
decade.
In the coming years leading up to 2022, the globalisation of
information will progress even further, and the international
community will be ever more multipolar and diversified.
This development will also dramatically change people’s
awareness and values. In this rapidly changing world, it is
imperative that football and the FIFA World Cup™ also evolve
and progress.
Staging a “next generation” World Cup is an important step
for world football that will promote permanent development
and raise the value of world football as a solution for social
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progress. The task of staging the “next generation” World Cup
that comes with such enormous responsibilities can only be
fulfilled by Japan for the following reasons:
• Japan has the valuable experience of successfully hosting
the 2002 FIFA World Cup™;
• Japan has the vision to drastically revolutionalise the FIFA
World Cup™;
• Japan has the state-of-the-art technologies needed to
realise the “next generation” World Cup;
• Japan has excellent operational capabilities required to
stage the “next generation” World Cup; and
• Japan has the hospitality to pass on “208 Smiles” with
a personal touch to everyone, everywhere throughout
the world.
As a candidate to host the 2022 FIFA World Cup™, JFA has
established a Humanity & Technology Department within the
Japan 2022 Bid Committee. Furthermore, in all fields including
finance, feasibility studies have been initiated to investigate
the “next generation” World Cup. Japan is fully committed
and prepared to host the FIFA World Cup™ in 2022 and to
deliver the “next generation” World Cup.
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