Leading behaviour change

About “The NSMC plays a crucial role in raising

the standard of social marketing in public
The NSMC
health, in the UK and abroad.”

Established by the British Dr Fiona Adshead,

Government and the National Former Director of Chronic Disease and Health Promotion
Consumer Council in 2006, at WHO and Deputy Chief Medical Officer for England
we are a centre of excellence
for social marketing and
behaviour change.

Our mission: to maximise

the effectiveness of
behaviour change
programmes.
The NSMC at a glance: Why social marketing? Why The NSMC? Programmes like ‘Healthy For more information and
• Provide strategic support to Social marketing helps you plan Quite simply, our goal is always Foundations’, a segmentation resources on social marketing,
We do this for a growing list
policymakers behaviour change interventions to help you achieve yours; study with the Department and over 80 case studies, visit
of public sector organisations
• Ensure the quality and and policies. It helps you decide lasting, positive behavioural of Health, which provided a www.thensmc.com.
through a broad range of
consistency of behaviour which people to work with, change. From concept to 360-degree view of England’s
strategic analysis, advice,
change programmes what behaviour to influence, implementation and review, population.
support and training across
• Develop products and how to go about it and how to our world-leading expertise will
all levels of the social
services to improve the measure it. guide your strategy and engage As social marketing procurement
marketing process.
effectiveness of behaviour your stakeholders to produce guidance mentors for the NHS,
change policies and Combining ideas from commercial powerful and sustainable results. we’ve deep experience assessing
World leaders in our field,
programmes marketing and the social sciences, the quality and effectiveness of
we draw on expertise from
social marketing is a proven tool Creative and cost-effective, behaviour change programmes
the UK, USA, Europe, Asia
for influencing people’s behaviour we can help you think smartly and providers. So we can help
and the Pacific and adapt it
in a sustainable and cost- about your audience and design you prepare clear, focused briefs
to meet the needs of UK and
effective way. projects and programmes to ensure you match the right
international audiences.
that really meet their needs. agency to the right project.
Our years of policy
and strategy develop-
ment and of building
partnerships at the
highest level have
given us unrivalled skill
and know-how across a
vast range of scenarios:
• In the UK, we’ve worked with
the public sector, advising
on numerous programmes
to support healthy
behaviours, protect the
environment and enhance
public safety and wellbeing.
• In South East Europe, we
These include campaigns to
help people quit smoking,
exercise more regularly, and
insulate their homes
• We have created bespoke
training for hundreds of
organisations worldwide,
including: the UK’s
Change4Life programme;
the Department for
International Development;
the Department for
Environment, Food, and Rural
Affairs; Sport England; the
World Health Organisation;
the World Meteorological
Organisation; the Qatar
National Health Authority;
the Slovenia Institute for
Public Health; and the Hong
Kong Department of Health
helped the British Council
design a stakeholder
engagement strategy for
their social entrepreneur-
ship programme
• We’re using our extensive
behaviour change expertise
to develop a value for
money tool with top
health economists and
the National Institute for
Clinical Excellence (NICE).
It will help organisations to
develop more cost-effective
campaigns and interventions
• We help organisations use
research tools to understand
their customers and develop
more effective behaviour
change programmes
“The NSMC has Tailored training
Exploiting our expertise to
helped us to think
develop yours, we can build the
about the role of skills of your people through
social marketing in bespoke workshops – designed
purely around your strategic
understanding and
objectives. Much more than
responding to the ‘how to’ sessions, our training
needs of our different events can help your staff and
stakeholders agree on practical
target audiences.”
steps to address complex
behavioural challenges.
Sarah Hendry,
We’ve trained over 3,000 NHS
Director in Defra’s Food
staff – among many others. Most
and Farming Group
critically, 71 per cent of them
said they would change how
they worked on future behaviour
change campaigns. We’ve also
developed a suite of ‘off-the-
shelf’ courses on everything from
understanding your audience
to evaluating campaigns and
master classes.

Proven tools and resources
To embed behaviour change
expertise in your organisation,
you need the right tools.
Responding directly to your
needs, we can tailor a set of
flexible, intuitive resources
that will empower your
colleagues and build in-house
capabilities. Our work improving
public and private sector
ability to plan, procure and
deliver behaviour change
interventions means we draw
on a wealth of resource
development experience.
Our online Planning guide and
toolbox has been a boon for
practitioners the world over. We
subsequently produced tailored
versions for Department of
Health’s national cancer team,
NHS Tayside and the British
Council. We’re also adapting a
quality improvement framework
to allow organisations to build
and learn from their many
successes and challenges.
Whatever the behaviour change,
we have a tool that can help.
Who we work with:
As one of the world’s first central
government-established social
marketing organisations, we
support and advise a growing
list of organisations from the
UK and throughout the world.
They include:
• The Department of Health
• The Department of
International Development
• The Department for
Environment, Food and
Rural Affairs
• The Cabinet Office
• The National Audit Office
• The Office of Public
Management
• Sport England
• The World Health
Organisation (WHO)
• The USA’s Academy for
Educational Development
(AED)
• The European Commission
(EC)
• The US Centers for Disease
Control and Prevention
(CDC)
• The Pan-American Health
Organisation (PAHO)
• The Department of Health
in Hong Kong and China
• Scottish Government
• The British Council
“The NSMC helps
public sector agencies
and their suppliers to
achieve tangible
outcomes from their
behaviour change
programmes.”
Sue Nelson,
Social Marketing Director,
Kindred
“The Chinese
Government appreciated
the high quality of
the training that The
NSMC provided for
key stakeholders
working in the area of
HIV prevention. We
believe this is a strong
commendation because
the Chinese Government
set the bar very high.”
John Leigh,
Team Leader for the Millennium
Development Goals,
DFID China
Contact

The NSMC
c/o Consumer Focus
4th Floor, Artillery House
Artillery Row
London SW1P 1RT

020 7799 7900

www.thensmc.com

The NSMC is a strategic

partnership between the
Department of Health and
Consumer Focus.