INDIA

The Great Business

Opportunity
st
of 21 Century
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 “Virgin Atlantic
campaigned for several
years to be able to operate
its award-winning services
in India, and despite
numerous hurdles and
set-backs,
we got there eventually
and it was well worth the
effort.”

Sir Richard Branson

 Official languages : 22
No. of Dialects :844
100 Different ways to cook
the Potato.
All major Autos are now
made in India
48% of world’s
Programmers are Indian
25 million Indians settled
Worldwide
India is one country made of
dozens of nations – cultures –
languages – music – religions –
ideologies

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 India will be World’s 3rd largest
Economy by 2020
Indian companies spent $61.3
billion buying 631 assets
overseas for 2005 - 2009

Indian Stock Market rose 81%

in 2009, 5000 Listed
Companies

Forex reserves of about US

$294bn, 3.5x from 2003

$78bn FDI in India from April-

Sept 2010

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 Widening Prosperity

Fiscal 2009 GDP growth 7.2% . Doubled since 1991. 2011-12 forecast 9%.
8.9% for Q3/2010
India placed 3rd in the world for the number of billionaires,
58 after the USA and China in the Forbes list.
Of 10 Richest people in world – 4 are Indian and they are all self made
entrepreneurs
Combined wealth of India's 100 richest people $276bn in 2008
126,700 HNIs in 2009 up 50% from 2008
400 out of the Fortune 500 companies are investing in India
A middle class of 400 mil
Largest population of qualified professionals in the world
Over US$ 500 billion capex and infrastructure spending till 2012
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 2010 Rebound after Slowdown in 2009

67 M&A deals were announced during 2009, for $10.03 billion

454 deals worth $30.95 billion in 2008
676 deals of $ 51.11 billion in 2007
272 VC & PE deals at $4.4 billion, down 60% from 2008 in value.
411 M&A from Jan-July 2010 of value $50 billion approx.

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 Unique challenges , too
A very large, vibrant & diversified country, diverse culture & customs
All the usual excitements and challenges of a developing economy
Expectations to perform are high
Extremely price sensitive and competitive market
Most entrepreneurs and executives are very highly educated
Strong western educated business management in leading companies
Significant political interference because of a vibrant democracy and local interests
A constant negotiation between strongly held traditional values and emerging modern
business practices
A culture of family run businesses that weight business values different from professional
companies.

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 Formulae for Success

There is no short cut to success in India: Get Involved for the long term,
demonstrate commitment, invest in stakeholder issues, research, be local,
understand culture of family ties and networks, learn to deal with bureaucracy
and politicians.
Take time to understand specific complexities of business & culture in various
regions.
Long term vision & local presence or local partnership view is a must – on
business & personal level.
Build relationships. Most Indians tend to deal with those they know and
trust

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 Now You Know the Potential

To understand the Risks and Challenges of new business development;

strategies for realizing full potential of Indian market, drop us a line at:
noraso[at]norasco[dot]com

We update this presentation regularly. This is February 2010 version. For latest version,
please write to us.

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