Latin America B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
63
Covered Countries
Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela
Price
€1,950 (excl. VAT)

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Latin America B2C E-Commerce Report 2010

Key Findings
Covering Brazil, Argentina, Chile, Colombia, Mexico, Uruguay & Venezuela

• Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009,
followed by Mexico (28 million).

• Nationwide B2C E-Commerce spending in Chile for 2009 was expected to reach USD 27 billion, up +14%
compared to 2008.

• In 2008, 17 million Colombians had Internet access, accounting for 39% of the total population.

• Between 2007 and 2008, E-Commerce in Mexico grew by +70% with sales of USD 1.6 billion.

• In Venezuela, Internet penetration is considerably lower than the Latin American average, with 5.9 million
Internet subscribers nationwide.

Company and Product Information

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Latin America B2C E-Commerce Report 2010

Table of Contents
1. Regional 2. Brazil (cont.)

• Population and Internet Usage Statistics, ranked by • Facts about Lojasmm.com

Internet Users, 2009 • Facts about Walmart.com.br
• Internet Users and Hours spent Online, • Facts about Casasbahia.com.br
September 2009 • Facts about Paodeacucar.com.br
• Facts about Giulianaflores.com.br
2. Brazil (Top Country)
• News about regional Retailers
• B2C E-Commerce Trends in Brazil: Sales and Top 3. Argentina
Players
• B2C E-Commerce Trends in Brazil: Christmas • E-Commerce Trends; incl. B2C/C2C E-Commerce
Sales 2009 Sales, in ARS billion, 2008-2010f
• Mobile Phone Subscribers in BRIC, in millions, • E-Commerce Travel Trends
2009 & 2014f • Leading B2C E-Commerce Players; by Assortments
• Mobile Activities of Mobile Phone Users in Brazil, in • Leading B2C E-Commerce Players; by Unique
% of Respondents, September/November 2008 Visitors and Audience Reach, February 2010
• B2C E-Commerce Sales and total Retail Sales in
Brazil, in BRL billion, 2006-2009 4. Chile
• B2C E-Commerce Share of total Retail Sales in
Brazil, in %, 2006-2009 • E-Commerce Market Overview
• Ranking of Top Retail Sub-Categories, total Brazil, • Internet Usage and E-Commerce Trends
Age 15+, Home and Work Locations, by total • E-Commerce Sales, in USD million, 2008-2009
Unique Visitors (thousand) and Reach in %, • Major Product Categories in E-Commerce, 2007
July 2008 • Leading B2C E-Commerce Players; by Assortments
• Development of Internet Users (millions) and its • Leading B2C E-Commerce Players; by Unique
Percentage of Country Population in Brazil, Visitors and Audience Reach, February 2010
2007-2011f
5. Colombia
• Age and Number of Internet Users in Brazil, in
millions, 2008-2010f; Internet Users by Age in
• General E-Commerce Trends
Brazil, in %, Sep/Nov 2008
• Internet Usage and E-Commerce
• Age / Gender Profile of the Brazilian Internet
• Online Banking and Online Projections
Audience, incl. Target Audience (000), %
• Leading B2C E-Commerce Players; by Assortments
Composition Unique Visitors, Total Minutes (MM),
• Leading B2C E-Commerce Players; by Unique
Total Pages Viewed (MM), % Composition Pages,
Visitors and Audience Reach, February 2010
% Composition Minutes, Total Visits (000),
September 2009 6. Mexico
• Online Buyers in Brazil, in millions, and Percentage
of Internet Users, 2006-2009 • E-Commerce Development
• Online Buyers in Brazil by Gender and Age, in % • Internet Users and E-Commerce
of Respondents, September/November 2008 • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players in Brazil; by • Leading B2C E-Commerce Players; by Unique
Assortments Visitors and Audience Reach, February 2010
• Leading B2C E-Commerce Players in Brazil; by
7. Uruguay
Unique Visitors and Audience Reach, February
2010
• Major Product Categories in E-Commerce, in %,
• Visitation and Engagement for 20 selected Retail
2008
Web Sites in Brazil, incl. total Unique Visitors
• Frequency of Online-Shopping, in %, 2008
(000), Average Minutes per Visit, Average Visits
• Preferred Online-Shop, in %, 2008
per Visitor, July 2008
• Facts about B2W (Submarino.com.br, 8. Venezuela
Americanas.com, Shoptime.com.br)
• Facts about Magazineluiza.com.br • Internet Usage and Penetration
• Facts about Portcasa.com.br

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Latin America B2C E-Commerce Report 2010

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

Brazil (68 million) was the leading Latin American country in terms of
Internet users in September 2009, followed by Mexico (28 million).
Latin America: Population and Internet Usage Statistics, ranked by Internet Users, 2009

Population Internet Users, % Population User Growth

Countries/Regions % Users in Table
(2009 estimate) September 2009 (Penetration) (2000-2009)
Brazil 198,739,269 67,510,400 34.0% 1,250.2% 38.6%
Mexico 111,211,789 27,600,000 24.8% 917.5% 15.8%
Argentina 40,913,584 20,000,000 48.9% 700.0% 11.4%
Colombia 43,677,372 19,792,718 45.3% 2,154.3% 11.3%
Chile 16,601,707 8,368,036 50.4% 376.2% 4.8%
Peru 29,546,963 7,636,400 25.8% 205.5% 4.4%
Venezuela 26,814,843 7,552,570 28.2% 695.0% 4.3%
Dominican Republic 9,650,054 3,000,000 31.1% 5,354.5% 1.7%
Guatemala 13,276,517 1,960,000 14.8% 2,915.4% 1.1%
Ecuador 14,573,101 1,759,472 12.1% 877.5% 1.0%
Costa Rica 4,253,877 1,460,000 34.3% 500.0% 0.8%
Cuba 11,451,652 1,450,000 12.7% 2,316.7% 0.8%
Uruguay 3,494,382 1,340,000 38.3% 262.2% 0.8%
Bolivia 9,775,246 1,000,000 10.2% 733.3% 0.6%
Puerto Rico 3,966,213 1,000,000 25.2% 400.0% 0.6%
Panama 3,360,474 934,500 27.8% 1,976.7% 0.5%
Paraguay 6,995,655 894,200 12.8% 4,371.0% 0.5%
El Salvador 7,185,218 826,000 11.5% 1,965.0% 0.5%
Honduras 7,833,696 658,500 8.4% 1,546.3% 0.4%
Nicaragua 5,891,199 185,000 3.1% 270.0% 0.1%

Source: Internet World Stats, September 2009

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We deliver the facts – you make the decisions

Garbarino.com was the leading B2C E-Commerce player in terms of

unique monthly visitors in Argentina (320,000 in February 2010).
Argentina: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010
Leading B2C E-Commerce Players Leading B2C E-Commerce Players
by Unique Visitors by Audience Reach

garbarino.com 320 garbarino.com 2,7

fravega.com.ar 270 fravega.com.ar 2,2

cotodigital.com.ar 71 cotodigital.com.ar 0,6

compumundo.com.ar 69 compumundo.com.ar 0,6

di
discovirtual.com.ar
it l 22 di
discovirtual.com.ar
it l 0,2

0 50 100 150 200 250 300 350 0 0,5 1 1,5 2 2,5 3

in thousand in %

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;
Ranking based on company list of previous chart. Selected online players with high traffic may not be included.

Source: Google

38

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