For more information, contact:

Zenaida Mendoza
ALPFA,
Ph: 213.243.0004
zenaida.mendoza@national.alpfa.org

ALPFA Taps Fleishman-Hillard’s FH Hispania to Promote the Organization’s

Commitment to Build More Latino Leaders

LOS ANGELES, February 7, 2011—ALPFA, a national nonprofit that advances opportunities for
Latino professionals and students, has tapped FH Hispania, the Hispanic marketing arm of
Fleishman Hillard, to manage public relations efforts in 2011. For nearly 40 years, ALPFA has
worked to forge the path for more Latino business leaders to join the ranks of corporate America.
With the assistance of FH Hispania, ALPFA will increase awareness of the organization, and assist
in expanding the reach of its programs.

“This was a critical step in the evolution of our organization,” stated Manny Espinoza, ALPFA CEO
“We have grown tremendously within a specific niche, but the number of Latinos in higher
education and executive positions is not reflective of the potential and talent that exists. We must
impact and engage more of the Latino community to create a stronger voice, and FH Hispania
presented innovative thinking, professionalism and commitment to furthering our mission.”

The relationship begins immediately and will focus on key ALPFA initiatives such as the highly
anticipated annual conference in Anaheim on August 6-10, 2011 and regional and national
programs including Women of ALPFA, and the Student Symposiums.

“We are excited to bring new ideas and help ALPFA reach more members and partners and are
proud to support their mission,” said Maribel Ferrer, Senior Vice President, National Co-Chair, FH
Hispania.”

###

ABOUT ALPFA
Established in 1972, ALPFA is the first national Latino professional association created in the United States, uniting
professionals in the fields of business, accounting, finance, and other professions and connecting them to a
community of resources to help them succeed and rise through corporate ranks Today, with 15,000 members,
including CEOs, CFOs and board members, through 39 professional chapters and 80 student chapters in
campuses around the nation, the organization has the largest member base and footprint among professional
associations for Latinos. ALPFA provides $130,000 in scholarships, mentoring, career growth training and
leadership skills. Its members are active in the local communities and many volunteer in providing financial
counsel to For more information visit: www.alpfa.org