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DSBSPGDMA09003
Max New York Life Insurance Company Ltd. is a joint venture between
New York
Life and Max India Limited. CHANNEL DEVELOPMENT AT MNYL. New York
Life is a Fortune 100 company and Max India Limited is one of India's
leading multi-business corporations. The company has positioned itself
on the quality platform. It has developed a strong corporate governance
model based on the core values of excellence, honesty, knowledge,
caring, integrity and teamwork. The strategy is to establish itself as a
trusted life insurance specialist through a quality approach to business.
In line with its values of financial responsibility, Max New York Life has
adopted prudent financial practices to ensure safety of policyholder's
funds. The Company's paid up capital is Rs. 657 crore, which is more
than the norm laid down by IRDA. Max New York Life has identified
individual agents as its primary channel of distribution.
Mission
Research Methodology
STATEMENT OF THE PROBLEM
This Study will help us to understand the consumer’s perception about
life insurance companies. This study will help the companies to
understand, how a consumer selects, organizes and interprets the
Quality of service and product offered by life insurance companies.
SAMPLE DESIGN:
Sampling Unit:
The sample unit of this survey was the customers having life insurance
policies in
Asansol city.
Sample Size:
Sources Of Data
Secondary Data:
Secondary data sources are as follows:
Primary Data:
Primary data are those, which are collected for the first time. Primary
data is collected by
framing questionnaires.