A project report

On
Tourism Sector
Prepared by
Virendra Rana
Submitted to
Mr. V. Agarwal
At
Parul Institute of Management
Introduction to Tourism

To urism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who

"travel to and stay in places outside their usual environment for more than twenty-four
(24) hours and not more than one consecutive year for leisure, business and other
purposes not related to the exercise of an activity remunerated from within the place
visited.”

Tourism has become a popular global leisure activity. In 2008, there were over 922
million international tourist arrivals, with a growth of 1.9% as compared to 2007.
International tourism receipts grew to US$944 billion (euro 642 billion) in 2008,
corresponding to an increase in real terms of 1.8%.

As a result of the late-2000s recession, international travel demand suffered a strong

slowdown beginning in June 2008, with growth in international tourism arrivals
worldwide falling to 2% during the boreal summer months.[3]

This negative trend intensified during 2009, exacerbated in some countries due to the
outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4% in 2009 to
880 million international tourists arrivals, and an estimated 6% decline in international
tourism receipts.[4]

Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain and
Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines
and the Seychelles, due to the large intake of money for businesses with their goods
and services and the opportunity for employment in the service industries associated
with tourism. These service industries include transportation services, such as airlines,
cruise ships and taxicabs, hospitality services, such as accommodations, including
hotels and resorts, and entertainment venues, such as amusement parks, casinos,
shopping malls, music venues and theatres.
Definition of Tourism:
In 1976, the Tourism Society of England's definition was: "Tourism is the temporary,
short-term movement of people to destination outside the places where they normally
live and work and their activities during the stay at each destination. It includes
movements for all purposes."
Theobald (1994) suggested that "etymologically, the word tour is derived from the Latin,
'tornare' and the Greek, 'tornos', meaning 'a lathe or circle; the movement around a
central point or axis'. This meaning changed in modern English to represent 'one's turn'.
The suffix –ism is defined as 'an action or process; typical behavior or quality', while the
suffix, –ist denotes 'one that performs a given action'. When the word tour and the
suffixes –ism and –ist are combined, they suggest the action of movement around a
circle. One can argue that a circle represents a starting point, which ultimately returns
back to its beginning. Therefore, like a circle, a tour represents a journey in that it is a
round-trip, i.e., the act of leaving and then returning to the original starting point, and
therefore, one who takes such a journey can be called a tourist.

In 1994, the United Nations classified three forms of tourism in its Recommendations on
Tourism Statistics:[10]

• Domestic tourism, involving residents of the given country traveling only within
this country.
• Inbound tourism, involving non-residents traveling in the given country.
• Outbound tourism, involving residents traveling in another country.

History
Wealthy people have always travelled to distant parts of the world, to see great
buildings, works of art, learn new languages, experience new cultures and to taste
different cuisines. Long ago, at the time of the Roman Republic, places such as Baiae
were popular coastal resorts for the rich. The word tourism was used by 1811 and
tourist by 1840.[23] In 1936, the League of Nations defined foreign tourist as "someone
traveling abroad for at least twenty-four hours". Its successor, the United Nations,
amended this definition in 1945, by including a maximum stay of six months.[5]

Leisure travel
Leisure travel was associated with the Industrial Revolution in the United Kingdom – the
first European country to promote leisure time to the increasing industrial population.
[citation needed]
Initially, this applied to the owners of the machinery of production, the
economic oligarchy, the factory owners and the traders. These comprised the new
middle class. Cox & Kings was the first official travel company to be formed in 1758.[24]
The British origin of this new industry is reflected in many place names. In Nice, France,
one of the first and best-established holiday resorts on the French Riviera, the long
esplanade along the seafront is known to this day as the Promenade des Anglais; in
many other historic resorts in continental Europe, old, well-established palace hotels
have names like the Hotel Bristol, the Hotel Carlton or the Hotel Majestic – reflecting the
dominance of English customers.

Many leisure-oriented tourists travel to the tropics, both in the summer and winter.
Places of such nature often visited are: Bali in Indonesia, Brazil, Cuba, the Dominican
Republic, Malaysia, Mexico the various Polynesian tropical islands, Queensland in
Australia, Thailand, and Florida, Hawaii and Puerto Rico in the United States.

Winter tourism
Major ski resorts are located mostly in the various European countries (e.g. Andorra,
Austria, Bulgaria, Czech Republic, France, Germany, Iceland, Italy, Norway, Poland,
Sweden, Slovenia, Spain, Switzerland), Canada, the United States, New Zealand,
Japan, South Korea, Chile, Argentina, Kenya and Tanzania.

Mass tourism

High rise hotels such as these in Benidorm, Spain were built across Southern Europe in
the 1960s and 1970s to accommodate mass tourism from Northern Europe.

Mass tourism could only have developed with the improvements in technology, allowing
the transport of large numbers of people in a short space of time to places of leisure
interest, so that greater numbers of people could begin to enjoy the benefits of leisure
time.

In the United States, the first seaside resorts in the European style were at Atlantic City,
New Jersey and Long Island, New York.

In Continental Europe, early resorts included: Ostend, popularised by the people of

Brussels; Boulogne-sur-Mer (Pas-de-Calais) and Deauville (Calvados) for the Parisians;
and Heiligendamm, founded in 1793, as the first seaside resort on the Baltic Sea.
Adjectival tourism
Adjectival tourism refers to the numerous niche or specialty travel forms of tourism that
have emerged over the years, each with its own adjective. Many of these have come
into common use by the tourism industry and academics.[citation needed] Others are emerging
concepts that may or may not gain popular usage. Examples of the more common niche
tourism markets include:

• Agritourism • Medical tourism

• Culinary tourism • Nautical tourism
• Cultural tourism • Pop-culture tourism
• Ecotourism • Poverty tourism
• Extreme tourism • Religious tourism
• Geotourism • Space tourism
• Heritage tourism • War tourism

• LGBT tourism • Wildlife tourism

Types of Tourism:
Sustainable tourism
"Sustainable tourism is envisaged as leading to management of all resources in such a
way that economic, social and aesthetic needs can be fulfilled while maintaining cultural
integrity, essential ecological processes, biological diversity and life support systems."
(World Tourism Organization)

Sustainable development implies "meeting the needs of the present without

compromising the ability of future generations to meet their own needs" (World
Commission on Environment and Development, 1987)[26]

Ecotourism
Ecotourism, also known as ecological tourism, is responsible travel to fragile, pristine,
and usually protected areas that strives to be low impact and (often) small scale. It
helps educate the traveler; provides funds for conservation; directly benefits the
economic development and political empowerment of local communities; and fosters
respect for different cultures and for human rights.

Pro-poor tourism
The pro poor tourism has to help the very poorest in developing countries has been
receiving increasing attention by those involved in development and the issue has been
addressed either through small scale projects in local communities and by Ministries of
Tourism attempting to attract huge numbers of tourists. Research by the Overseas
Development Institute suggests that neither is the best way to encourage tourists'
money to reach the poorest as only 25% or less (far less in some cases) ever reaches
the poor; successful examples of money reaching the poor include mountain climbing in
Tanzania or cultural tourism in Luang Prabang, Laos.[27]

Recession tourism

Recession tourism is a travel trend, which evolved by way of the world economic crisis.
Identified by American entrepreneur Matt Landau (2007), recession tourism is defined
by low-cost, high-value experiences taking place of once-popular generic retreats.
Various recession tourism hotspots have seen business boom during the recession
thanks to comparatively low costs of living and a slow world job market suggesting
travelers are elongating trips where their money travels further.

Medical tourism
When there is a significant price difference between countries for a given medical
procedure, particularly in Southeast Asia, India, Eastern Europe and where there are
different regulatory regimes, in relation to particular medical procedures (e.g. dentistry),
traveling to take advantage of the price or regulatory differences is often referred to as
"medical tourism".

Educational tourism
Educational tourism developed, because of the growing popularity of teaching and
learning of knowledge and the enhancing of technical competency outside of the
classroom environment. In educational tourism, the main focus of the tour or leisure
activity includes visiting another country to learn about the culture, such as in Student
Exchange Programs and Study Tours, or to work and apply skills learned inside the
classroom in a different environment, such as in the International Practicum Training
Program.

Creative tourism
Creative tourism has existed as a form of cultural tourism, since the early beginnings of
tourism itself. Its European roots date back to the time of the Grand Tour, which saw the
sons of aristocratic families traveling for the purpose of mostly interactive, educational
experiences. More recently, creative tourism has been given its own name by Crispin
Raymond and Greg Richards, who as members of the Association for Tourism and
Leisure Education (ATLAS), have directed a number of projects for the European
Commission, including cultural and crafts tourism, known as sustainable tourism. They
have defined "creative tourism" as tourism related to the active participation of travelers
in the culture of the host community, through interactive workshops and informal
learning experiences.[28]

Meanwhile, the concept of creative tourism has been picked up by high-profile

organizations such as UNESCO, who through the Creative Cities Network, have
endorsed creative tourism as an engaged, authentic experience that promotes an active
understanding of the specific cultural features of a place.

More recently, creative tourism has gained popularity as a form of cultural tourism,
drawing on active participation by travelers in the culture of the host communities they
visit. Several countries offer examples of this type of tourism development, including the
United Kingdom, the Bahamas, Jamaica, Spain, Italy and New Zealand.

Dark tourism
One emerging area of special interest tourism has been identified by Lennon and Foley
(2000) as "dark" tourism. This type of tourism involves visits to "dark" sites, such as
battlegrounds, scenes of horrific crimes or acts of genocide, for example: concentration
camps. Dark tourism remains a small niche market, driven by varied motivations, such
as mourning, remembrance, education, macabre curiosity or even entertainment. Its
early origins are rooted in fairgrounds and medieval fairs.

Tourism Competitiveness Report:

The Travel and Tourism Competitiveness Report was first published in 2007 by the
World Economic Forum. The 2007 report covered 124 major and emerging economies.
The 2008 report covered 130 countries and the 2009 report expanded to 133 countries.

The index is a measurement of the factors that make it attractive to develop business in
the travel and tourism industry of individual countries, rather than a measure of a
country attractiveness as a tourist destination. The report ranks selected nations
according to the Travel and Tourism Competitiveness Index (TTCI), which scores from
1 to 6 the performance of a given country in each specific sub index. The overall index
is made of three main sub indexes:

(1) Regulatory framework;

(2) Business environment and infrastructure; and

(3) Human, cultural, and natural resources.

The Report also includes a specific Country Profile for each of the nations evaluated,
with each of the scores received to estimate its TTCI, and complementary information
regarding key economic indicators from the World Bank, and country indicators from the
World Travel and Tourism Council.
Variables
For the 2008 index, each of the three main sub indexes is made of the scoring of the
following 14 variables, called pillars in the TTC Report. Several changes were
introduced in the 2008 TTCI in the definition of the variables as compared to the
definitions of the 2007 TTCI.[2] First, the “environmental regulation” pillar was improved
with help from the IUCN and the UNWTO, and for the 2008 index was re-named the
“environmental sustainability” pillar to “better reflect its components and to capture the
increasingly recognized importance of sustainability in the sector’s development.”[4]
Second, the original pillar “natural and cultural resources” was divided into two separate
subcomponents: “natural resources” and “cultural resources”, thus, allowing to
differentiate those countries which do not necessarily have the same strengths or
weaknesses in these two different resources. In general, the model was improved with
better data and new concepts were introduced.[2] The 2009 report kept the same 14
variables.[3]

Pillars by Subindexes

Regulatory Business environment Human, cultural, and

framework and infrastructure natural resources
Policy rules and
regulations Air transport infrastructure Human resources

Environmental
sustainability Ground transport infrastructure Affinity for Travel & Tourism

Safety and security

Tourism infrastructure Natural resources
Health and hygiene Information and Communications
Cultural resources
Techn. infrastr.
Prioritization of Travel Price competitiveness in T&T
and Tourism industry

World tourism statistics and rankings

Most visited countries by international tourist arrivals
In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9%
as compared to 2007. In 2009, international tourists’ arrivals fell to 880 million,
representing a worldwide decline of 4% as compared to 2008. The region most affected
was Europe with a 6% decline.

The World Tourism Organization reports the following ten countries as the most visited
from 2006 to 2009 by the number of international travellers. When compared to 2006,
Ukraine entered the top ten list, surpassing Russia, Austria and Mexico,[3] and in 2008,
surpassed Germany. In 2008, the U.S. displaced Spain from the second place. Most of
the top visited countries continue to be on the European continent, followed by a
growing number of Asian countries.

In 2009, Malaysia made it into the top 10 most visited countries' list. Malaysia secured
the ninth position, just below Turkey and Germany. In 2008, Malaysia was in 11th
position. Both Turkey and Germany climbed one rank in arrivals, occupying seventh and
eighth positions respectively, while France continued to lead the ranks in terms of tourist
arrivals.

International International International International

UNWTO
tourist tourist tourist tourist
Rank Country Regional
arrivals arrivals arrivals arrivals
Market
(2009) (2008) (2007) (2006)

1 France Europe 74.2 million 79.2 million 80.9 million 77.9 million

United North
2 54.9 million 57.9 million 56.0 million 51.0 million
States America

3 Spain Europe 52.2 million 57.2 million 58.7 million 58.0 million

4 China Asia 50.9 million 53.0 million 54.7 million 49.9 million

5 Italy Europe 43.2 million 42.7 million 43.7 million 41.1 million

United
6 Europe 28.0 million 30.1 million 30.9 million 30.7 million
Kingdom

7 Turkey Europe 25.5 million 25.0 million 22.2 million 18.9 million

8 Germany Europe 24.2 million 24.9 million 24.4 million 23.6 million

9 Malaysia Asia 23.6 million 22.1 million 21.0 million 17.5 million

10 Mexico Latin 21.5 million 22.6 million 21.4 million 21.4 million
 America

International tourism receipts

International tourism receipts grew to US$944 billion (€642 billion) in 2008,
corresponding to an increase in real terms of 1.8% from 2007. When the export value of
international passenger transport receipts is accounted for, total receipts in 2008
reached a record of US$1.1 trillion, or over US$3 billion a day.

The World Tourism Organization reports the following countries as the top ten tourism
earners for the year 2009. It is noticeable that most of them are on the European
continent, but the United States continues to be the top earner.

International International International International

UNWTO
Tourism Tourism Tourism Tourism
Rank Country Regional
Receipts Receipts Receipts Receipts
Market
(2009) (2008) (2007) (2006)

United North
1 $94.2 billion $110.1 billion $97.1 billion $85.8 billion
States America

2 Spain Europe $53.2 billion $61.6 billion $57.6 billion $51.1 billion

3 France Europe $48.7 billion $55.6 billion $54.3 billion $46.3 billion

4 Italy Europe $40.2 billion $45.7 billion $42.7 billion $38.1 billion

5 China Asia $39.7 billion $40.8 billion $37.2 billion $33.9 billion

6 Germany Europe $34.7 billion $40.0 billion $36.0 billion $32.8 billion

United
7 Europe $30.1 billion $36.0 billion $38.6 billion $34.6 billion
Kingdom
8 Australia Oceania $25.6 billion $24.8 billion $22.3 billion $17.8 billion

9 Turkey Europe $21.3 billion $22.0 billion $18.5 billion $16.9 billion

10 Austria Europe --- $21.8 billion $18.9 billion $16.6 billion

International tourism expenditures

The World Tourism Organization reports the following countries as the top ten biggest
spenders on international tourism for the year 2009. For the fifth year in a row, German
tourists continue as the top spenders.

International International International International

UNWTO
Tourism Tourism Tourism Tourism
Rank Country Regional
Expenditures Expenditures Expenditures Expenditures
Market
(2009) (2008) (2007) (2006)

1 Germany Europe $80.8 billion $91.0 billion $83.1 billion $73.9 billion

United North
2 $73.1 billion $79.7 billion $76.4 billion $72.1 billion
States America

United
3 Europe $48.5 billion $68.5 billion $71.4 billion $63.1 billion
Kingdom

4 China Asia $43.7 billion $36.2 billion $29.8 billion $24.3 billion

5 France Europe $38.9 billion $43.1 billion $36.7 billion $31.2 billion

6 Italy Europe $27.8 billion $30.8 billion $27.3 billion $23.1 billion

7 Japan Asia $25.1 billion $27.9 billion $26.5 billion $26.9 billion
 North
8 Canada $24.3 billion $26.9 billion $24.7 billion $20.6 billion
America

9 Russia Europe $20.8 billion $23.8 billion $21.2 billion $18.1 billion

10 Netherlands Europe $20.7 billion $21.7 billion $19.1 billion $17.0 billion

Most visited cities

Top 10 most visited cities by estimated number of international visitors by

selected year

International
City Country visitors Year/Notes
(millions)

2009 (Excluding extra-muros

Paris France 14.8
visitors)

London United Kingdom 14.1 2009

Singapore Singapore 9.7 2009

Kuala
Malaysia 9.11 2009
Lumpur

Hong Kong China 8.95 2009

New York
United States 8.7 2009
City

Bangkok Thailand 8.45 2009

Istanbul Turkey 7.51 2009

United Arab
Dubai 6.81 2009
Emirates

Shanghai China 6.29 2009

Tourism in China

An example of cultural site: the Terracotta Army in Xian.

An example of natural site: the Jiuzhaigou Valley.

Tourism in China has greatly expanded over the last few decades since the
beginning of reform and opening. The emergence of a newly rich middle class and an
easing of restrictions on movement by the Chinese authorities are both fueling this
travel boom. China has become one of the world's most-watched and hottest outbound
tourist markets. The world is on the cusp of a sustained Chinese outbound tourism
boom.

China is the world's fourth largest country for inbound tourism. The number of overseas
tourists was 55 million in 2007. Foreign exchange income was 41.9 billion U.S. dollars,
the world's fifth largest in 2007. The number of domestic tourist visits totaled 1.61 billion,
with a total income of 777.1 billion yuan.

According to the WTO, in 2020, China will become the largest tourist country and the
fourth largest for overseas travel. In terms of total outbound travel spending, China is
currently ranked fifth and is expected to be the fastest growing in the world from 2006 to
2015, jumping into the number two slot for total travel spending by 2015.

China's tourism revenue reached $185 billion in 2009.

Local tourism

Travel within China has become easier in recent years with the lifting of travel controls,
massive investment in transportation facilities such as roads, railways and airlines, and
the rapid rise in incomes. The number of domestic tourists increased from 695 million in
1998 to 878 million in 2002, boosting domestic tourism receipts from Rmb239.1 billion
(US$28.9 billion) to Rmb387.8 billion (US$46.9 billion).

Inbound

Night view of Shanghai showing The Bund

China has become a major tourist destination following its reform and opening to the
world in the late 1970s instigated by Deng Xiaoping. In 1978, China received about
230,000 international foreign tourists, mostly because of the severe limitations that the
government placed on who was allowed to visit the country and who was not.[3] In 2006
China received 49.6 million international visitors, making it the fourth most-visited
country in the world. In 2007 international tourist arrivals to China increased to 54.7
million.
While the gap between the massive luxury hotels in the big cities in China and the more
limited facilities elsewhere, hotel building continues apace. The number of tourist hotels
increased from 5,782 in 1998 to 8,880 by 2002. By 2003 China had some 9,751 tourist
hotels and a burgeoning hospitality industry, much of it joint ventures with foreign
partners.

Outbound

Rising middle class incomes and a pent-up demand to see the rest of the world will
make China one of the most significant outbound tourism markets in the coming
decade. Controls on foreign travel are being gradually eased. Rising disposable
incomes and constant exposure to foreign countries on television have also contributed
to a surge in outward tourism. One indication of this is the increase in the number of
travel agencies, from 6,222 in 1998 to 11,552 in 2002, which has accompanied a rise in
the number of Chinese tourists going abroad from 3.2 million to 10.1 million in the same
period. The proportion of Chinese going abroad for "private purposes" rose steadily
during that time from 38.1% to 60.8%. Almost all the growth in travel agencies has so
far been in Chinese-owned agencies, which increased from 4,910 to 10,203, while
international travel agencies in China have remained at just over 1,300.

Chinese nationals spent more than US$15 billion on tourism abroad in 2002, and
US$19.1 billion in 2004. In 2006 some 34.5 million mainland Chinese trips were taken
outside of China. China has been the leading source of outbound tourists in Asia since
2003, though most Chinese tourists (71% in 2005) only go to Hong Kong and Macau.

The impact of Chinese outbound tourism is starting to be felt in Asia (17% in 2005), with
far fewer going to Europe (5% in 2005) and elsewhere. In addition, Chinese tourists are
among the biggest spenders when they travel overseas, making them a highly desired
market.

Mainland Chinese are currently able to take organized leisure tours to over 100
countries that have "Approved Destination Status". The major omission on that list, and
the one place that more Chinese want to visit than any other, was until recently, the
United States. After the two countries signed a memorandum of understanding in 2007,
the first Chinese groups began arriving in the US in June 2008. By 2020 China is
projected to produce 100 million outbound trips going to every corner of the globe,
making it the largest producer of tourists in the world, by far.
Cities
Notable ancient capitals

Jiming Temple in Nanjing

• Beijing
• Xi'an
• Nanjing
• Luoyang
• Hangzhou
• Zhengzhou
• Anyang
• Kaifeng

Renowned historic cities and old towns

Pingyao in Shanxi province Nakhi dongjing music ians in Lijiang

• Chengde Chengdu
• Chongqing Dali
• Fenghuang Guangzhou
• Hancheng Huai'an
Huanglongxi Jinan
• Jianshui Lijiang
• Lizhuang Luzhi
• Macao Nanxun
• Pingyao Qufu
 • Shanghai & Zhujiajiao Shenyang
• Suzhou Tianjin
• Tongli Wuhan
• Wuzhen Xitang
• Yangzhou Zhengding
• Zhenjiang Zhouzhuang

Famous sites

A section of the Great Wall of China at Jinshanling

Emei Shan in Sichuan province

Tai Shan in Shandong Province

 Sunset at Sanya Bay, Hainan

The most popular tourist attraction in China is the Great Wall of China. Also popular are
the Forbidden City in Beijing, which was the center of Chinese Imperial power, and the
Terracotta Army of the Qin Dynasty Emperor's mausoleum in Xi'an, a vast collection of
full-size terracotta statues of Chinese Imperial soldiers and others.

Tourist resources
Tourist resources in China can be divided into three main groups: natural sites,
historical and cultural sites, and folk customs.

Natural sites

The terraced rice paddies of Yuanyang County, Yunnan

China's mountains, lakes, valleys, caves and waterfalls:

Mount Tai in the east, Mount Hengshan in the south, Mount Hua in the west, Mount
Hengshan in the north, and Mount Song in the center of China have been called the
Five Sacred Mountains since antiquity. Mount Taishan, which snakes through central
Shandong Province, is admired by Chinese as paramount among them. Another
mountain celebrated for its beauty is Mount Huang in southern Anhui Province, known
for its graceful pines, unusual rocks, cloud seas and hot springs.

Jiuzhaigou, Huangguoshu Waterfall, and Guilin are all located in southwestern China.
Jiuzhaigou in northern Sichuan Province is a beautiful "fairyland valley" running over
40 km through snow-covered mountains, lakes, waterfalls, and forest. The
Huangguoshu Waterfalls in Guizhou Province are a group of waterfalls, 18 above-
ground and four below, which can be heard from five km away. The Lijiang River in
Guangxi Zhuang Autonomous Region winds its way through karst peaks for 82 km
between Guilin and Yangshuo.

On the plateau in northern China are many spectacular lakes. The Tianchi (Heavenly
Pool) in the Tianshan Mountains in Xinjiang Autonomous Region is 1,980 meters above
sea level. This 105-m-deep lake is crystal clear, the high mountains surrounding it
carpeted with green grass and colorful flowers.

Along the renowned Three Gorges of the Yangtze River are many scenic spots and
historical sites; the Qutang Gorge is rugged and majestic, the Wu Gorge elegant, deep
and secluded, the Xiling Gorge full of shoals and reefs and rolling water. The Lesser
Three Gorges are lush with greenery, flanking water so clear you can see to the bottom.
The Three Gorges Dam built here is China's biggest key hydro-power project.

Historical and cultural sites

Beauties Wearing Flowers, by Zhou Fang, 8th century

China's long history has left many cultural relics and the title of "China Top Tourist City"
has gone to the first group of 54 cities. The Great Wall, a symbol of the Chinese nation,
is also a prime example of historical sites that have become major tourist attractions. As
the greatest defense-structure project in the history of human civilization, it dates back
more than 2,000 years ago to the Spring and Autumn and the Warring States periods -
huge in its scale and grandeur. There are more than ten sections of the Great Wall open
to tourists, including the passes, blockhouses and beacon towers at Badaling in Beijing,
Laolongtou in Hebei and Jiayuguan Pass in Gansu Province.
Grottoes filled with precious murals and sculptures are concentrated along the ancient
Silk Road in Gansu Province. The best known are the Mogao Caves, a "treasure house
of oriental art", with 492 caves with murals and statues on the cliff faces. There are
45,000 sq m of murals and over 2,100 colorful statues, all of high artistry. In the south,
grotto art is represented in Sichuan Province by the Leshan Giant Buddha, carved into a
cliff face. Seventy-one meters high and 28 meters wide, it is the largest sitting Buddha
in stone, showing the carving skill of ancient craftsmen.

The Shaolin Temple in Henan Province, the birthplace of Chinese Zen Buddhism and
famous for its Shaolin Kung Fu martial arts, dates back to 495 A.D. Here can be seen
the Ming period Five-Hundred-Arhats Mural and Qing period Shaolin kungfu paintings.
In central China's Hubei Province, beautiful Wudang Mountain, with 72 peaks in 30 km²,
is a sacred site of Taoism, which preserves one of China's most complete and largest-
scale ancient Taoist architecture. In western Sichuan Province, Mount Emei, dotted with
ancient Buddhist temples and structures, is one of China's four sacred Buddhist
mountains｡

Most of China's 101 cities classified as famous historical and cultural cities are over
1,000 years old. South of the Yangtze River, Suzhou and Hangzhou, long known as
"paradise on earth", are crisscrossed with rivers, lakes, bridges, fields and villages, as
beautiful as paintings. Today's well-preserved ancient cities includes that of Pingyao in
central Shanxi Province, but was also the site of the Neolithic era Yangshao and
Longshan cultures, 5,000 to 6,000 years ago. Ancient Lijiang in Yunnan Province is not
only the center of Dongba culture of the Nakhi ethnic group but also a meeting place for
the cultures of Han, Tibetan and Bai ethnicities. Built in the Song Dynasty, this city has
many stone bridges, stone memorial arches and dwelling houses, which provide
precious materials for architectural history and can be called a "living museum of
ancient dwelling houses."

Folk customs

Lugu lake in Yunnan

"March Street" celebrated by the Bai people in Dali, Yunnan Province, is associated
with the Buddhist Goddess of Mercy suppressing a devil to help the Bai people. It
became traditional to burn incense and offer sacrifices to commemorate her virtues
every year and the festival has become a major annual gathering for Bai commercial,
cultural and sports activities.

The Water-Sprinkling Festival of the Dai ethnic group in Xishuangbanna, Yunnan

Province, is a lively occasion taking place in the spring. People chase and pour water (a
symbol of good luck and happiness) over each other, among other activities such as
dragon boat racing and peacock dance.

Lugu Lake between Sichuan and Yunnan provinces has become a tourist destination
following the building of a new highway giving access to this area. The matriarchal
society of the 30,000 local Mosuo people is noted for its "no marriage" traditions and is
called the last women's kingdom on the earth. Mosuo women, local dugout canoes and
undulating singing style are considered unique to Lugu Lake.

Tourist themes
The China National Tourism Administration promotes a tourist theme every year; 1992
was "Friendly Sightseeing Year." Then came "Landscape Tour", "Tour of Cultural Relics
and Historical Sites", "Folk Customs Tour", "Holiday Tour", and "Ecological Environment
Tour." From 2000 to 2004, the themes were "Century Year", "Sports and Health of
China", "Folk Arts of China", and "Culinary Kingdom of China", and "Catch the
Lifestyle."

The themes for 2005 are "China Travel Year" and "Beijing 2008 -- Welcome to China."
In order to strengthen exchange and cooperation with the international tourism industry,
the China National Travel Administration is planning a series of related events, including
the Shanghai-hosted "2005 International Tourism Fair of China", the Beijing-hosted
2005 annual meeting of the Federation of Travel Agencies of France, and "the 2005
China-Australia Tourism Symposium." The China International Online Travel Fair 2005
held in March was comprehensive, providing a online exchange and trading platform
between tour companies themselves and with their customers.

Asian Games provide tourism windfall

GUANGZHOU - With some 150,000 overseas and 500,000 domestic tourists expected
in this southern city during the Asian Games, its global image is in for a boost, along
with its coffers.
Yin Tao, director of the Institute of Industrial Economy and Enterprise Management
under the Guangzhou Academy of Social Sciences, said the city's tourism revenue is
expected to receive $80 million from overseas tourists and 1 billion yuan ($147 million)
from domestic ones during the Games.
In preparation for the influx of visitors, the city's transport network, telecommunications
systems and tourism facilities have all been upgraded, along with improvements to the
quality of its air and water, Yin said.
Michelle Caporicci, general manager of the Ritz-Carlton, Guangzhou, said the hotel
anticipated a steady stream of bookings, including tourists, delegations from
participating countries and members of the Asian Games committee.
"The Games will change people's perception of Guangzhou as primarily a business
destination, so we are expecting many more domestic tourists in Guangzhou," she said.
"Local corporations are taking this opportunity to invite guests to Guangzhou to
showcase the city's potential.
The Games will also attract local tourists from the Pearl River Delta and neighboring
cities, because of their proximity," she said.
CITS Guangdong Co, a major travel agent, also anticipates increased bookings for
inbound flights and trips to other provinces, said managing director Gu Xuncai.
The company has improved its facilities and services for the Games, including tour
guides who are proficient in foreign languages, Gu said.
The province's tourism industry is expected to continue to benefit after the Games,
especially due to all the improvements that have been made in the host city, he added.
Banks in Guangdong province plan to increase the number of their outlets, provide
multilingual services and cater to the disabled during the Games, said Liu Fushou,
director of the Guangdong Bureau of the China Banking Regulatory Commission.
Guangzhou had 118 million tourists last year, which generated 99.404 billion yuan in
tourism revenue, including $3.624 billion in foreign currency, according to the tourism
administration of Guangzhou.
In tandem with generating revenue, consumption in Guangzhou is expected to rise by
1.9 billion yuan during the Games, Yin said.
Investment for the Asian Games will add 815.24 billion yuan to the local gross domestic
product, Yin said, with direct investment for the Games creating 304,000 jobs.

Tourism in India
Every year, more than 3 million tourists visit the Taj Mahal in Agra.

with 34000 temples of centuries old, Tamil Nadu holds the credit of Top state in
attracting the maximum number of foreign tourists in India The above picture shows
one of the five UNESCO Heritage sites in the state.

Tourism is the largest service industry in India, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. India witnesses more than 5
million annual foreign tourist arrivals and 562 million domestic tourism visits. The
tourism industry in India generated about US$100 billion in 2008 and that is expected to
increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of
Tourism is the nodal agency for the development and promotion of tourism in India and
maintains the "Incredible India" campaign.

According to World Travel and Tourism Council, India will be a tourism hotspot from
2009–2018, having the highest 10-year growth potential. The Travel & Tourism
Competitiveness Report 2007 ranked tourism in India 6th in terms of price
competitiveness and 39th in terms of safety and security. Despite short- and medium-
term setbacks, such as shortage of hotel rooms, tourism revenues are expected to
surge by 42% from 2007 to 2017.

India has a growing medical tourism sector. The 2010 Commonwealth Games in Delhi
are expected to significantly boost tourism in India.

Tourism by state
Andhra Pradesh
Charminar in Hyderabad

Andhra Pradesh has a rich cultural heritage and a variety of tourist attractions. The state
of Andhra Pradesh comprises scenic hills, forests, beaches and temples. Also known as
The City of Nizams and The City of Pearls, Hyderabad is today one of the most
developed cities in the country and a modern hub of information technology, ITES, and
biotechnology. Hyderabad is known for its rich history, culture and architecture
representing its unique character as a meeting point for North and South India, and also
its multilingual culture, bo

Andhra Pradesh is the home of many religious pilgrim centres. Tirupati, the abode of
Lord Venkateswara, is the richest and most visited religious center (of any faith) in the
world. Srisailam, the abode of Sri Mallikarjuna, is one of twelve Jyothirlingalu in India,
Amaravati's Siva temple is one of the Pancharamams, and Yadagirigutta, the abode of
an avatara of Vishnu, Sri Lakshmi Narasimha. The Ramappa temple and Thousand
Pillars temple in Warangal are famous for some fine temple carvings. The state has
numerous Buddhist centres at Amaravati, Nagarjuna Konda, Bhattiprolu, Ghantasala,
Nelakondapalli, Dhulikatta, Bavikonda, Thotlakonda, Shalihundam, Pavuralakonda,
Sankaram, Phanigiri and Kolanpaka.

The golden beaches at Visakhapatnam, the one-million-year old limestone caves at

Borra, picturesque Araku Valley, hill resorts of Horsley Hills, river Godavari racing
through a narrow gorge at Papi Kondalu, waterfalls at Ettipotala, Kuntala and rich bio-
diversity at Talakona, are some of the natural attractions of the state. Visakhapatnam is
home to many tourist attactions such as the INS Karasura Submarine museum (The
only one of its kind in India), Yarada Beach, Araku Valley, VUDA Park, Indira Gandhi
Zoological Gardens. The weather in Andhra Pradesh is mostly tropical and the best time
to visit is in November through to January. The monsoon season commences in June
and ends in September, so travel would not be advisable during this period.

Bihar
Mahabodhi Temple is a UNESCO World Heritage Site

Bihar is one of the oldest continuously inhabited places in the world with history of 3000
years. The rich culture and heritage of Bihar is evident from the innumerable ancient
monuments that are dotted all over this state in eastern India. This is the Place of
Aryabhata, Great Ashoka, Chanakya and many more.

Attractions:

• Patna - The capital of Bihar, famous for its rich history and royal architecture.
• Gaya - Known for Budhism,where Gautam Buddh got knowledge.Attraction of
Japaness,Chiness
• Barauni - Petrochemical work for national level
• Muzaffarpur - Famous for its education.
• Kesariya - World's largest Buddhist Stupa located here.
• Nalanda - World's oldest university remains here.
• Sasaram - Tomb of Sher Shah Suri, the great Emperor of Mughal age who
defeated Humayun.
• Sonpur - The Sonepur Cattle Fair or Sonepur Mela,it is the biggest cattle fair of
Asia and stretches on from fifteen days to one month.

Bihar is one of the most sacred places of various religions such as Hinduism,
Buddhism, Jainism, Sikhism & Islam. Famous Attraction includes Mahabodhi Temple, a
Buddhist shrine and UNESCO World Heritage Site is also situated in Bihar, Barabar
Caves the oldest rockcut caves in India, Khuda Bakhsh Oriental Library the Oldest
Library of India.

Delhi
Lotus Temple

Delhi is the capital city of India. A fine blend of old and new, ancient and modern, Delhi
is a melting pot of cultures, religions. Delhi has been the capital of numerous empires
that ruled India, making it rich in history. The rulers left behind their trademark
architectural styles. Delhi currently has many renowned historic monuments and
landmarks such as the Tughlaqabad fort, Qutub Minar, Purana Quila, Lodhi Gardens,
Jama Masjid, Humayun's tomb, Red Fort, and Safdarjung's Tomb. Modern monuments
include Jantar Mantar, India Gate, Rashtrapati Bhavan, Laxminarayan Temple, Lotus
temple and Akshardham Temple.

New Delhi is famous for its British colonial architecture, wide roads, and tree-lined
boulevards. Delhi is home to numerous political landmarks, national museums, Islamic
shrines, Hindu temples, green parks, and trendy malls.

Goa

Goa is noted for its resorts and beaches.

Goa is one of the most famous tourist destinations in India. A former colony of Portugal,
Goa is famous for its excellent beaches, Portuguese churches, Hindu temples, and
wildlife sanctuaries. The Basilica of Bom Jesus, Mangueshi Temple, Dudhsagar Falls,
and Shantadurga are famous attractions in Goa. Recently a Wax Museum (Wax World)
has also opened in Old Goa housing a number of wax personalities of Indian history,
culture and heritage.
The Goa Carnival is a world famous event, with colorful masks and floats, drums and
reverberating music, and dance performances. The celebrations run three days
culminating in a carnival parade on fat Tuesday.

Jammu and Kashmir

Jammu & Kashmir is known for its scenic landscape

Jammu and Kashmir is the northernmost state of India. Jammu is noted for its scenic
landscape, ancient temples, Hindu shrines, castles, gardens and forts. The Hindu holy
shrines of Amarnath in kashmir attracts about .4 million hindu devotees every year .
Vaishno Devi alsoattract tens of thousands of Hindu devotees every year. Jammu's
historic monuments feature a unique blend of Islamic and Hindu architecture styles.

Tourism forms an integral part of the Kashmiri economy. Often dubbed "Paradise on
Earth", Kashmir's mountainous landscape has attracted tourists for centuries. Notable
places are Dal Lake, Srinagar Phalagam, Gulmarg, Yeusmarg and Mughal Gardens etc.
Kashmir's natural landscape has made it one of the popular destinations for adventure
tourism in South Asia.Marked by four distinct seasons,Ski enthusiasts can enjoy the
exotic himalayan powder during winters. 7000000 tourists arrived in kashmir in the
months of April,May and June alone

In recent years, Ladakh has emerged as a major hub for adventure tourism. This part of
Greater Himalaya called "moon on earth" comprising of naked peaks and deep gorges
was once known for the silk route to High Asia from the subcontinent. Leh is also a
growing tourist spot.

Kerala
Kerala, nicknamed as "God's own country," is famous for its houseboats.

Kerala is a state on the tropical Malabar Coast of southwestern India. Nicknamed as

one of the "10 paradises of the world" by National Geographic, Kerala is famous
especially for its ecotourism initiatives. Its unique culture and traditions, coupled with its
varied demography, has made it one of the most popular tourist destinations in India.
Growing at a rate of 13.31%, the tourism industry significantly contributes to the state's
economy.

Kerala is known for its tropical backwaters and pristine beaches such as Kovalam.

Maharashtra

Mumbai is the most cosmopolitan city in India, famous for its architecture, shopping,
gastronomy, and Bollywood. Maharashtra accounts for second largest foreign tourists
arrivals in India.[11]

Maharashtra is the second most visited state in India by foreign tourists,[11] with more
than 2 million foreign tourists arrivals annually. Maharashtra boasts of a large number of
popular and revered religious venues that are heavily frequented by locals as well as
out-of-state visitors.

Ajanta Caves, Ellora Caves and Chhatrapati Shivaji Terminus are the three UNESCO
World Heritage sites in Maharashtra and are highly responsible for the development of
Tourism in the state.

Mumbai is the most cosmopolitan city in India, and a great place to experience modern
India. Mumbai famous for Bollywood, the world's largest film industry. In addition,
Mumbai is famous for its clubs, shopping, and upscale gastronomy. The city is known
for its architecture, from the ancient Elephanta Caves, to the Islamic Haji Ali Mosque, to
the colonial architecture of Bombay High Court and Chhatrapati Shivaji Terminus.

Maharashtra also has numerous adventure tourism destinations, including paragliding,

rock climbing, canoeing, kayaking, snorkeling, and scuba diving in places like Kolad,
Tarkarli, Koyna, Manor. Maharashtra also has several pristine national parks and
reserves, some of the best ones are Tadoba with excellent accommodation and safari
experiences besides little known by amazing wildlife destinations like Koyna, Nagzira
(very small with incredible sightings), Melghat (disturbed with massive mining truck
movement), Dajipur, Radhanagari and of course the only national park within metropolic
city limits in the world - Sanjay Gandhi National Park. The Bibi Ka Maqbara at
Aurangabad the Mahalakshmi temple at Kolhapur, the cities of Nashik, Trimbak famous
for religious importance and the city of Pune the seat of the Maratha Empire and the
fantastic Ganesh Chaturthi celebrations together contribute for the Tourism sector of
Mahrashtra.

Cherrapunjee is one of the most popular tourist spots in North East of India. It lies to the
south of the capital Shillong. The town is very well known and needs little publicity. A
rather scenic, 50 kilometer long road, connects Cherrapunjee with Shillong.

The popular waterfalls in the state are the Elephant Falls, Shadthum Falls, Weinia falls,
Bishop Falls, Nohkalikai Falls, Langshiang Falls and Sweet Falls. The hot springs at
Jakrem near Mawsynram are believed to have curative and medicinal properties.

Orissa

Konark Sun Temple built by the Eastern Ganga dynasty is a UNESCO World Heritage
Site.

Orissa has been a preferred destination from ancient days for people who have an
interest in spirituality, religion, culture, art and natural beauty. Ancient and medieval
architecture, pristine sea beaches, the classical and ethnic dance forms and a variety of
festivals. Orissa has kept the religion of Buddhism alive. Rock-edicts that have
challenged time stand huge and over-powering by the banks of the river Daya. The
torch of Buddhism is still ablaze in the sublime triangle at Udayagiri and Khandagiri
Caves, on the banks of river Birupa. Precious fragments of a glorious past come alive in
the shape of stupas, rock-cut caves, rock-edicts, excavated monasteries, viharas,
chaityas and sacred relics in caskets and the Rock-edicts of Ashoka. Orissa is also
famous for its well-preserved Hindu Temples, especially the Konark Sun Temple and
The Leaning Temple of Huma.[12]

Orissa is the home for various tribal communities who have contributed uniquely to the
multicultural and multilingual character of the state. Their handicrafts, different dance
forms, jungle products and their unique life style blended with their healing practices
have got world wide attention. The Sitalsasthi Carnival is a must see for everyone who
wants to see a glimpse of the art and culture of Odisha at one place.

Rajasthan

Umaid Bhawan Palace

Rajasthan, literally meaning "Land of the Kings", is one of the most attractive tourist
destinations in Northern India. The vast sand dunes of the Thar Desert attract millions of
tourists from around the globe every year.

Attractions:

• Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture
and motidungari lord ganesha temple.
• Jodhpur - Fortress-city at the edge of the Thar Desert, famous for its blue homes
and architecture.
• Udaipur - Known as the "Venice" of India.
• Jaisalmer - Famous for its golden fortress.
• Barmer - Barmer and surrounding areas offer perfect picture of typical Rajasthani
villages.
• Bikaner - Famous for its medieval history as a trade route outpost.
• Mount Abu - Is the highest peak in the Aravalli Range of Rajasthan.
• Pushkar - It has the first and one of the very Brahma temples in the world.
• Keoladeo Bird Sanctuary - A UNESCO world heritage site
• Nathdwara - This town near Udaipur hosts the famous temple of Shrinathji.
• Ranthambore - Situated near Sawai Madhopur, this town has one of the largest
and most famous national parks in India.

Tamil Nadu
The Nilgiri Mountain Railway, a UNESCO World Heritage Site provides a scenic view of
hills through out its 41 km journey between Mettupalayam and Ooty (7500 FT above
ground level).

Tamil Nadu is the top state in attracting the maximum number of foreign tourists in
India. Tamil Nadu. Marina Beach, Carnatic music, Bharata Natyam dance and country's
largest Shopping locality.This city is also famous for Medical tourism and houses Asia's
largest hospital. Archaeological sites with civilisation dating back to 3800 years are
found in Tamil Nadu.

With more than 34000 temples this state also holds the credit of having maximum
number of UNESCO heritage sites (5) in India which includes Great Living Chola
Temples and Mahabalipuram.Country's largest temple srirangam and Pichavaram the
world's Second largest Mangrove forest are located in this state.

Kanyakumari is the southernmost tip of India provides sceneic view of sunset and
sunshine over the Indian ocean.Hill stations like Yercaud, Kodaikanal, Ooty, Valparai,
Yelagiri are widely visited. Velankanni Church and Nagoor Dharga are visited by people
of all religion.Water Falls and Wildlife sanctuaries are located across the state.

Uttarakhand

The Valley of Flowers and Nanda Devi National Parks are UNESCO World Heritage
Sites.

Uttarakhand, the 27th state of the Republic of India, is called "the abode of the Gods". It
contains glaciers, snow-clad mountains, valley of flowers, skiing slopes and dense
forests, and many shrines and places of pilgrimage. Char-dhams, the four most sacred
and revered Hindu temples: Badrinath, Kedarnath, Gangotri and Yamunotri are nestled
in the Himalayas. Haridwar which means Gateway to God is the only place on the
plains.

It holds the watershed for Gangetic River System spanning 300 km from Satluj in the
west to Kali river in the east. Nanda Devi (25640 Ft) is the second highest peak in India
after Kanchenjunga (28160 Ft). Dunagiri, Neelkanth, Chaukhamba, Panchachuli, Trisul
are other peaks above 23000 Ft. It is considered the abode of Devtas, Yakashyas,
Kinners, Fairies and Sages.[citation needed] It boasts of some old hill-stations developed
during British era like Mussoorie, Almora and Nainital.

Glaciers Wildlife Reserves Adventure Sports

Pindari Glacier, Milam Corbett National Park, Skiing at Mundali,
Glacier, Gangotri Rajaji National Park, Auli, Dayara Bagyal
Glacier, Bunder Asan Conservation and Munsiyari.
Punch Glacier, Reserve, Nanda Devi Paragliding at
Khatling Glacier, National Park, Govind Yelagiri. Trekking at
Doonagiri Glacier, Wildlife Sanctuary, Mussoorie,
Dokrani Glacier, Askot Musk Deer Uttarkashi,
Kaphini Glacier, Sanctuary (Askot), Joshimath,
Ralam Glacier Valley of Flowers Munsiyari,
Chaukori, Pauri,
Almora, Nainital

West Bengal

Victoria Memorial in Kolkata

Kolkata, one of the many cities in the state of West Bengal has been nicknamed the
City of Palaces. This comes from the numerous palatial mansions built all over the city.
Unlike many north Indian cities, whose construction stresses minimalism, the layout of
much of the architectural variety in Kolkata owes its origins to European styles and
tastes imported by the British and, to a much lesser extent, the Portuguese and French.
The buildings were designed and inspired by the tastes of the English gentleman
around and the aspiring Bengali Babu (literally, a nouveau riche Bengali who aspired to
cultivation of English etiquette, manners and custom, as such practices were favourable
to monetary gains from the British). Today, many of these structures are in various
stages of decay. Some of the major buildings of this period are well maintained and
several buildings have been declared as heritage structures.
From historical point of view, the story of West Bengal begins from Gour and Pandua
situated close to the present district town of Malda. The twin medieval cities had been
sacked at least once by changing powers in the 15th century. However, ruins from the
period still remain, and several architectural specimens still retain the glory and shin of
those times. The Hindu architecture of Bishnupur in terracotta and laterite sandstone
are renowned world over. Towards the British colonial period came the architecture of
Murshidabad and Coochbehar.

Notable site of West Bengal Places of Worship

Cooch Behar · Cooch Behar · Darjeeling · Dakshineswar Kali Temple · Kalighat
Kalimpong · Kurseong · Dooars · Digha · Temple · Birla temple · Belur Math ·
Bishnupur · Malda · Mukutmanipur · Bhoothnath · Tipu Sultan Mosque ·
Ayodhya Hills · Murshidabad · Kolkata. Nakhoda Mosque · St. Paul's Cathedral · St.
John's Church · Parsi Fire Temples ·
Japanese Buddhist Temple · Pareshnath
Jain Temple

Historic monuments
The Taj Mahal is one of India's best-known sites and one of the best architectural
achievements in India. Located in Agra, it was built between 1631 and 1653 by Emperor
Shah Jahan in honor of his wife, Arjumand Banu, more popularly known as Mumtaz
Mahal. The Taj Mahal serves as her tomb.

The Mahabodhi Temple A 2000 year old temple dedicated to Gautam Buddha in Bodh
Gaya. It is a UNESCO World Heritage Site.

The Nalanda Vishvavidyalaya, located in the Indian State of Bihar, was a Buddhist
center of learning from 427 C.E to 1197 C.E partly under the Pala Empire.[13][14] It has
been called "one of the first great universities in recorded history.".[14] According to
historical studies the University of Nalanda was established 450 C.E under the
patronage of the Gupta emperors, notably Kumaragupta.[13]

The Brihadishwara Temple in Thanjavur, Tamil nadu built by the Cholas, this temple is
one of India's most prized architectural sites.

The Airavateswara temple located in the town of Darasuram, near Kumbakonam,

Tamil nadu.

The Shore Temple, along with the collection of other monuments in Mahabalipuram,
Tamil nadu have been declared as UNESCO World Heritage Sites.

The Golden Temple is one of the most respected temples in India and the most sacred
place for Sikhs. The Golden Temple is located in Amritsar, Punjab, India.
The Bahá'í temple in Delhi, was completed in 1986 and serves as the Mother Temple
of the Indian Subcontinent. It has won numerous architectural awards and been
featured in hundreds of newspaper and magazine articles. (It is also known as the
Lotus Temple.)

The Hawa Mahal in Jaipur also known as Palace of Winds is major attraction in
Jaipur.

The Taj Mahal Palace is an icon of Mumbai.

The Victoria Memorial in Kolkata

Nature Tourism
India has geographical diversity, which resulted in varieties of nature tourism.

• Water falls in Western Ghats including Jog falls (highest in India).

• Western Ghats
• Hill Stations
• Wildlife reserves

Wildlife in India

Royal Bengal Tiger in Sundarbans. The world's largest mangrove forest as well as a
UNESCO World Heritage Site.

India is home to several well known large mammals including the Asian Elephant,
Bengal Tiger, Asiatic Lion, Leopard and Indian Rhinoceros, often engrained culturally
and religiously often being associated with deities. Other well known large Indian
mammals include ungulates such as the domestic Asian Water buffalo, wild Asian
Water buffalo, Nilgai, Gaur and several species of deer and antelope. Some members
of the dog family such as the Indian Wolf, Bengal Fox, Golden Jackal and the Dhole or
Wild Dogs are also widely distributed. It is also home to the Striped Hyaena, Macaques,
Langurs and Mongoose species. India also has a large variety of protected wildlife. The
country's protected forest consists of 75 National parks of India and 421 Sanctuaries, of
which 19 fall under the purview of Project Tiger. Its climatic and geographic diversity
makes it the home of over 350 mammals and 1200 bird species, many of which are
unique to the subcontinent.

Some well known national wildlife sanctuaries include Bharatpur, Corbett, Kanha,
Kaziranga, Periyar, Ranthambore, Manas and Sariska. The world's largest mangrove
forest Sundarbans is located in southern West Bengal. The Kaziranga National
Park,Manas National Park, Sundarbans and Keoladeo National Park is UNESCO World
Heritage Site.

Hill stations

A summer view of Khajjiar, a hill station in Himachal Pradesh.

A panaromic view of Ooty, one of the finest hill-stations in India

Main article: List of Indian hill stations

Several hill stations served as summer capitals of Indian provinces, princely states, or,
in the case of Shimla, of British India itself. Since Indian Independence, the role of these
hill stations as summer capitals has largely ended, but many hill stations remain popular
summer resorts. Most famous hill stations are:

• Mount Abu, Rajasthan

• Pachmarhi, Madhya Pradesh - It is also known as The Queen of Satpura.
• Araku, Andhra Pradesh
• Gulmarg, Srinagar and Ladakh in Jammu and Kashmir
• Darjeeling in West Bengal
• Munnar in Kerala
• Ooty, Yercaud and Kodaikanal in Tamil Nadu
• Shillong in Meghalaya
• Shimla, Kullu in Himachal Pradesh
• Nainital in Uttarakhand
• Gangtok in Sikkim
• Mussoorie in Uttarakhand
 • Manali in Himachal Pradesh
• Tawang in Arunachal Pradesh
• Mahabaleshwar in Maharashtra
• Haflong in Assam

In addition to the bustling hill stations and summer capitals of yore, there are several
serene and peaceful nature retreats and places of interest to visit for a nature lover.
These range from the stunning moonscapes of Leh and Ladhak, to small, exclusive
nature retreats such as Dunagiri, Binsar, Mukteshwar in the Himalayas, to rolling vistas
of Western Ghats to numerous private retreats in the rolling hills of Kerala.

Beaches

Elephants and camels rides are common on Indian beaches. Shown here is Havelock
Island, part of the Andaman and Nicobar Islands

India offers a wide range of tropical beaches with silver/golden sand to coral beaches of
Lakshadweep. States like Kerala and Goa have exploited the potential of beaches to
the fullest. However, there are a lot many unexploited beaches in the states of Andhra
Pradesh, Gujarat, Maharastra, Tamil Nadu and Karnataka. These states have very high
potential to be develop them as future destinations for prospective tourists. Some of the
famous tourist beaches are:

• Beaches of Vizag, Andhra Pradesh

• Beaches of Puri, Orissa
• Beaches of Digha, West Bengal
• Beaches of Goa
• Kovalam Beach, Kerala
• Marina Beach, Chennai
• City Beach, Puducherry
 • Beaches of Mahabalipuram
• Beaches in Mumbai
• Beaches of Diu
• Beaches of Midnapore, West Bengal
• Beaches of Andaman and Nicobar Islands
• Beaches of Lakshadweep Islands

Adventure Tourism

Skiing in Manali, Himachal Pradesh

• River rafting and kayaking in Himalayas

• Mountain climbing in Himalayas
• Rock climbing in Madhya Pradesh
• Skiing in Gulmarg or Auli
• Boat racing in Bhopal
• Paragliding in Maharashtra

Where Culture Echoes,Traditions Speak,

Beauty Enthralls and Diversity Delights
This Is India
• WTTC has identified India as one of the fastest growing countries in terms of
tourism demand.
• Demand growth- estimates put it in excess of 250 million tourist per annum –
• While China and India used to attract the same number of foreign tourists way
back in 1978, today while more than 27 million international tourists visit the
former annually, India manages only around one-twelfth of the above.
• Tourists from US continue to remain the highest spenders
• South Asia accounted for 26.5% of India’s inbound tourists.
• India’s share in world tourism receipts has been 0.66%
• Tourism receipts in India in 2003stood at US $ 3.04 billion.
• 21.1% tourists fall in the age category of 35-44 years, 20.1%25-34 years.
• Estimated average length of stay of foreign tourists in India is 31.2 days. .
• The domestic tourism has witnessed a sustained boom. 234 million
• The tourism and travel economy contributes 4.8 per cent of GDP and
23,839,800 jobs
• Personal travel-7.9%
• Business travel- 0.7 %
• Government’s expenditure on the sector -3.8%.
• Capital investments-6.8%
• Kerala leads India’s Tourism growth
• India promotes cruise tourism

Government initiatives
• The government has waived the visa free for tourists coming from China and
SAARC countries
• Indian citizens already enjoy the privilege of non-requirement of visa to come to
Nepal
• Government of India has decided to set up two Bharat Darshan Parks at
Bangalore and New Delhi.
• The initial duration of the India Tourism Initiative is 5 years, now reviewed for
progress on an annual basis .
• Government has extended infrastructure status to tourism, thus opening the
doors to cheap, long-term funds to help finance tourism infrastructure
• The divestment of government’s stake in government run hotels is another step
in the right direction
• The ‘Incredible India’ campaign is a step in this direction.“
• The Government of India is open to 100 per cent foreign direct investment
through the automatic route.
• Income tax exemptions and certain subsidies if the hotels or convention centres
are set up in areas other than the metropolitan cities.
• A drastic reduction in tariff on import of capital goods, and concessional finance
at the rate of 1 to 5% per annum
• 21 Government-run Hotel Management and Catering Technology Institutes and
14 Food Craft Institutes were also established for imparting specialised training in
hoteliering and catering.
• Tourism Conservation, Preservation and Trade Act
• Department of Tourism has taken up three major infrastructure projects under
Rural Infrastructure Development Fund of NABARD
• To boost tourism include grant of export house status to the tourism sector
• Incentives for promoting private investment in the form of Income Tax
exemptions, interest subsidy and reduced import duty.
• Entails automatic approval of direct investment up to 51 per cent of foreign equity
and allowing 100 per cent non-resident Indian investment
 • The present network of ITDC comprises 26 Ashok Group Hotels, 6 Joint Venture
Hotels, 5 Restaurants, 11 Ashok Travel and Transport units, 29 Duty Free Shops
at 6 Airports and a Down-Town Duty Free Shop in Delhi
• Govt. of India Tourist Offices in 18 destinations overseas have been promoting
India tourism product
• Government has acted as facilitator and catalyst in encouraging private sector
investment in development of tourism infrastructure
• Using of Television and Internet media for marketing
• Government of India has sanctioned projects worth of Rs. 15.00 crores during
the year for infrastructure development and promotion.
• The existing Export Promotion of Capital Goods Scheme (EPCG) was extended
to tourism and related services:
• The simplification and rationalisation of taxes in all sectors of the industry.
The reduction of customer taxation.
• The reduction of bureaucratic immigration procedures for foreign visitors,
including smoother border controls.

2010 Commonwealth Games Expected

as Boom to India Tourism
March 26, 2010 rakadewa 1 comment

The 2010 Commonwealth Games are scheduled to be held in the month of October in
New Delhi, the Capital City of India. New Delhi is one the largest cities in the world.
Delhi has hosted Asian Games in 1951 and 1982. It is expected that this event will bring
more boom to India tourism. It is expected that extra lakhs of tourists will visit India
during this event. So this event will be surly boom to tourism industry in India. According
to recent studies along with tourism; hospitality, aviation and hotel industries also will be
benefited immensely during the 2010 Commonwealth Games in India.

It is expected that larges gathering of tourists from each corner of the world will plan
their holidays in India very close to the event of 2010 Commonwealth Games. It will
provide tourists dual enjoy – amazing tourism as well watching different sport activities.
Government of India is working rapidly to prepare perfect infrastructure to host 2010
Commonwealth Games. Hotels industries, aviation industries, apartment builders are
also working to provide delightful experience of India visit during the period of Common
Wealth Games 2010. Delhi is and its suburban are going to set world class facilities to
provide tourists coming from all over the world during the period of common wealth
event in 2010.

New Delhi is already a well-planned modern city with several international features.
However to get ready to huge gathering of international tourists coming for India tour
during the period of common wealth games in 2010, Indian government has taken
several steps to make Delhi city perfect for the event. To make transportation system
smooth running, government has launches several new AC buses. Government is
extending its metro train networks in Delhi NCR. Stadiums are being prepared and
improved to cater perfectly sports activities of 2010 Commonwealth Games. Airports of
major cities of India like Delhi, Nagpur, Mumbai, Bangalore, Goa, Cochin, etc are going
to be modernized for the preparation of event of Commonwealth Games of 2010.

Experts from tourism, hospitality and aviations industries are expecting that the event
will certainly make a dramatic change and boom in tourism of India . They are expecting
event will increase tourism in nearby famous places like Agra, Jaipur, Udaipur, Jodhpur,
Fatehpur Sikri, Bharatpur, Ranthambhore, etc. Delhi tourism is also ready to give
delightful experience of travel and tourism in India.

Tour operators and travel agencies are planning and preparing tour packages for India
travel during the event of Common Wealth Games of 2010. They are especially
focusing on Agra – famous for world heritage Taj Mahal, the star attractions of India,
Jaipur – the Pink City of India, Ranthambhore – the land of tigers, and Corbett National
Park. The beautiful hill stations like Shimla, Manali, Kashmir, Mussoorie, etc are also
going witness large gathering of international tourists during the event of 2010
Commonwealth Games in India.

Games of Commonwealth 2010 are not going to benefit tourism of India, but they are
also going to create several jobs among local people. Private sectors like hotels, travel
agencies, tour operators, airlines, airports, etc are going to require extra staff to handle
large flux of tourists. Thus is clear that the much-hyped 2010 Commonwealth Games
are going to set tremendous boom in tourism in India.

What is Atithi Devo Bhavah?

A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the
full potential of tourism in India. Ministry of Tourism, Government of India has
introduced “Atithi Devo Bhavah Program”- A nation wide campaign that aims at
sensitising key stakeholders towards tourists, through a process of training and
orientation. The endeavour is to boost tourism in India, which in turn would act as a
catalyst for India’s economic growth. To launch a national level initiative that works at
many levels to address all the above issues.

Atithi Devo Bhava aims at creating awareness about the effects of tourism and
sensitizing people about preservation of our rich heritage & culture, cleanliness and
warm hospitality. It also re-instills a sense of responsibility towards tourists and re-
enforces the confidence of foreign tourist towards India as a preferred holiday
destination.

The entire concept is designed to complement the ‘Incredible India’ Campaign.

Why Atithi Devo Bhavah?
Last year we had 3.3 million visitors, but when you consider that
Singapore gets 7 million a year. Thailand 9.6 million a year. Malaysia
11.5 million.

There is no reason why we can’t aim to increase our numbers by

100%. And that too would be just a beginning. However to do this we
need to change our attitude towards those who visit us. Often tourists
are Mistreated, Cheated and rudely dealt with.

It’s simple logic, if someone in a house is rude to you, as a guest, you don’t encourage
your friends and relations to go there.

This is perhaps the reason why in spite of an incredible wealth of Tourist spots, Cultural
Attractions, Natural Wonders and Destinations for the soul, India still isn’t amongst the
top 15 tourist destinations Of the world. The time has definitely come to get together to
change this.

To change our attitude.

We’ve lost touch with the hospitality we were famous for. Now it’s a time that we make
an effort to make it a part of us again.

Inspiration behind Atithi Devo Bhavah ?

Respect has always been an integral part of the Indian soul. From time immemorial we
have always respected - Our teachers, our elders, our parents And our guests

Perhaps this is why a great Indian Emperor once observed

'In Hindustan our manner is very respectful and our hearts are always open'

In many ways, at that time India was the ultimate destination for the enlightened
travelers. Now, thousands of years later, we can bring that golden age back again.

This inspired us to go back to those years, when Indian hospitality set the standard for
the world

And we found the keystone of what we want to do

Or guest is blessed.
Our visitor is God.
That how we arrive at our mission called

'Atithi Devo Bhavah'

The seven point Atithi Devo Bhavah Program

 Atithi Devo Bhavah is a 7 point program of hospitality and training

Samvedan Sheelta or Sesitisation-

Here we will sensitise the various sections of the tourism industry about how each of
them to contribute for the growth of the tourism industry and how they will benefit from
it.

Prashikshan or Training and Induction -

This involves explaining to them the needs and expectation of the tourist, how they
should respond and behave in order to satisfy them needs and meet those
expectations.

Prerna or Motivation -
This is motivation to participate in this program through various measures e.g. awards
for the best worker in the segment. Because when you are enthused you can do
wonders.

Pramani Karan or Certification -

Certification to ensure standards shall be done at an appropriate stage in the training
program

Pratipushti or Feedback -
Feedback shall be obtained from tourists about the Service they have received and the
experience they had, in order to improve the training program on a continuous basis

Samanya Bodh or General Awareness -

The mass media communication campaign will be undertaken to create general
awareness among the public about the necessity and the benefits of the Atithi Devo
Bhavah programme.

Swamitwa or Ownership-
The Atithi Devo Bhavah programme is a movement we will urge all segments of the
Indian society to adopt, and look upon as their own.

Tourism Service Providers Associations

Federation of Hotel & Restaurant Association of Domestic Tour

Associations of India Operators of India

Hotel Association of India Adventure Tour Operators Association

of India

Indian Association of Tour Operators India Convention Promotion Bureau

Travel Agents Association of India All India Resort Development
Association

Indian Tourist Transporters Association