Increasing Relevance &

Encouraging Utilisation
of FTAs
by SMEs in East Asia
7 October 2010

Agenda
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Background
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 Challenges to Optimising Usage of FTAs

Challenges to Optimising FTAs

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Text

Source: Masahiro Kawai and Ganeshan Wignaraja, ADBI Working Paper Series, The Asian “Noodle Bowl”: Is It Serious for Business?, No. 136, April 2009
Key Benefits Accrued to FTA Usage

Key Benefits Accrued to FTA Usage

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 : Increasing Relevance and
Usage of FTAs

Complete
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AUTHENTICATED COMMUNITIES

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BUSINESS COMPLEXITIES MADE SIMPLE

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PRODUCTIVITY
Reduce
COST
E-hunt for viable Active E-
business leads Marketing

Supporting FULL Business Cycle

E-hunt for viable Active E- Transaction/ Business Re-

business leads Marketing Fulfillment engagement

Enable more accurate search
Leads from multiple sources:
key regional trade associations
Active interaction tools for
negotiation:
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•Compare Quotations
•Purchase Order
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•Email
Active leads notification
Identification of FTA-qualified
suppliers
Business matching
collaboration with Trade
Associations
E-catalogue
FTA optimisation
Leads from key regional trade
association
Website to promote
Easy to publish e-newsletter/
marketing emailers
Complementary product
recommendation
Virtual trade shows
e-auction
Search Engine Optimisation
Access to critical business CRM tool
services
Inventory management
E-payment
Business Intelligence Reports
E-commerce enabled
E-documentation
Shipping
Access to compliance and
domain expert resource
Escrow payment facility in
partnership with bank

e-credit check Multilingual Translation

Tariff and FTA Database

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business leads Marketing Fulfillment engagement

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