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3. Technology 3
5. Potential 5
The Indian ornamental fish sector is a small but vibrant segment, with potential
for tremendous growth and large-scale gainful employment generation. At
present the ornamental fish export from India is dominated by the wild caught
species, which cater to a small portion of the global market. India’s contribution to
global ornamental fish trade is negligible. The country is bestowed with climatic
conditions ideally conducive for growth, maturation and breeding of many exotic
as well as indigenous ornamental fishes. Our rich and diverse agro-ecosystem is
gifted with 164153 km of rivers and canals, 1.9 million ha reservoirs, 2.0 million
ha tanks and ponds, 1.5 million ha beels and oxbow lakes and 1.4 million ha
brackish waters.
In spite of these advantages Indian ornamental fish sector is yet to be tapped for
its potential. Development of the sector requires strategies involving sustainable
exploitation of the existing natural resources and breeding of native and exotic
varieties under controlled conditions. Presently the industry is not organised and
the earning potential of the sector is not being exploited in a technology driven
manner in harmony with nature.
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USA and Japan. Asia (Singapore, Malaysia, Indonesia, Thailand, Sri Lanka,
Philippines, Hong Kong and China) leads as the largest global exporter of
ornamental fishes with a contribution of 55 %.
The domestic market for ornamental fish is evolving at a fast rate. The major
markets are metropolitan cities, larger cities and small town in all the states of
India including North East India. The marketing chain comprises breeder, whole
salers and retailers.
Fish health is one of the key regulations governing the trade through the recently
updated Aquaculture Health Directive of EU. This Directive refers to the animal
health status and certification requirements for imports of tropical and cold-water
fish for ornamental purpose. This EU directive implements to the OIE (Office
International des Epizooties) guidelines and requires compliance by all EU
members and their trading partners, including third countries.
The above Directive is also linked to the new transport regulations on the
protection of live animals during transport and related operations. This Directive
requires EU and third countries to comply with strict rules governing treatment,
handling, welfare and health status of animals including fish to be transported
The imports of genetically modified organisms into the EU are also regulated by
European Directive, governing the release and marketing of Genetically Modified
Organisms (GMOs) in the European Union. Import of GMOs is currently banned
in EU and Singapore but trading is allowed in countries such the USA and China.
The green/ eco trend is coming up in other leading importers such as US.
3. Technology
3
Maturation 2 weeks
1st
month
Breeding 2 weeks
Larval
3-4 weeks 2nd month
rearing
Conditioning
4th
7-15 days
month
Sales
The breeding cycle given above is suitable for majority of the live bearers and
egg layers. But this may not be the case with some high value species like
Arowana, Discuss, which normally takes more than a year to reach the
commercial size.
4
Government of India has identified ornamental fish sector as one of the thrust
areas for generating employment opportunities and augmenting our foreign
exchange earnings. Govt. of India has sanctioned a scheme for the development
of export oriented ornamental fish industry in India. As per the MPEDA scheme
the beneficiaries will be selected after comprehensive evaluation. The
beneficiaries will be given a financial assistance up to 7.5 lakhs (50% of
investment) on completing the construction of farm as per the guidelines of the
Scheme.
Grade-1 units are micro scale units set up in a cluster comprising a minimum of
10 units. The maximum assistance per unit in the cluster of 10 will be Rs. 75000/-
or 50 % of the capital cost which ever is less.
Grade-2 units are small-scale ornamental fish breeding units, which can be set
up as individual units. The maximum assistance will be Rs. 2 lakhs or 50 % of the
capital cost which ever is less.
Grde-3 units are larger individual multi-species ornamental fish breeding units
breeding high value ornamental fishes. The maximum assistance will be Rs. 7.5
lakhs or 50 % of the capital cost which ever is less.
Ornamental Fish Marketing Societies: Apart from the breeding units, in order
to develop effective marketing of ornamental fishes produced, financial
assistance will be provided to set up Ornamental Fish Marketing Societies
(OFMS) by breeders / entrepreneurs and will be registered as per the guidelines
prescribed by MPEDA. OFMS can avail maximum financial assistance of Rs. 5
lakhs subject to conditions.
The details of items/heads eligible for financial assistance are given in Annexure-
1.
5. Potential
Assuming the Global market for ornamental fish to grow at the rate of 6% per
annum, the demand is likely to reach US $ 7.0 Billion in a period of 5 years. India
is presently a marginal player in the Global trade, but it is possible to raise our
share to the level of 10% in the next 15 years.
5
6. Ornamental fish breeding unit
Site should be located in a flood free area having of continuous supply of good
quality water. The water source can be dug or tube wells, ponds and rivers
having required water quality parameters. Accessibility by road, rail and air is a
prime requisite for transportation of broodstock/ other raw materials as well as to
move the produce (live fish) to domestic/ international markets. Apart from these,
uninterrupted power supply is essential for water pumping, aeration, lighting/
other machineries.
Species such as guppies, mollies, sword tails, angelfishes etc. can be matured,
bred and grown up in glass aquaria and small cement tanks, where as
goldfishes, barbs and many of the cichlids require a minimum water volume of
1000 liters and requires larger cement tanks. Earthen ponds of larger capacities
are also used for grow out purpose. Apart from cement tanks, breeding and
grow out of catfishes and carp varieties, require earthen ponds having a
minimum water volume of 10 to 20 m3. Earthen ponds lined with plastic sheets
are commonly used as breeding/ holding tanks for ornamental fishes. But the
possibility of getting holes and strength loss associated with sunlight exposure
are some of the problems associated with lined ponds.
Generally one species is stocked in one tank/ pond but a number of compatible
species can be stocked in one tank/ pond. The number of tanks/ ponds/ aquaria
required depends on the variety of species bred. However a total
tank/pond/aquaria capacity of 30,000 litres is considered sufficient for a small-
scale model.
6
7. Breeding and culture of ornamental fishes
The fishes reproduce by fertilization of eggs from which young ones emerge. The
critical aspects of breeding are-
Fishes such as guppies, mollies, platys and sword tails are the common live
bearers and produce only few numbers of offsprings in comparison to egg layers
though their breeding is relatively easy. Hundreds of varieties of live-bearers are
traded in the market, the popular among them being Guppy, Black molly, Platy
and Sword tail.
Among egg layers, fishes such as goldfish stick their eggs to some substratum,
where as tiger barbs are egg scaterers. Many of the African cichlids are egg
layers and do parental care by mouth brooding of fertilized eggs. Cichlids such
as Betas produce floating bubble nests on to which the eggs are fertilized eggs
attached. Brooders are selected from standing crop or are purchased and
reared. The fecundity of the live-bearers range from few to even 300 babies,
where as most of the egg layers will produce 500-1000 eggs per spawning.
7
7.2. Larval rearing
The new borne larvae of livebearers are transferred to larger glass aquaria/
cement tanks with aged water. In the case of egg-layers such as gold fish and koi
carp, the fertilized eggs can be hatched in aquaria/ hatching tanks with adequate
aeration and water exchange. Temperature is the most critical factor affecting the
egg development and hatching as well as for the growth and metamorphosis of
the larvae. Generally, at 28-30 °C, the eggs will hatch in about 24 -48 hours time.
Similarly in mouth brooding cichlids the mouth of parent fish is examined for
hatched out fry, and the fry are further transferred to larval rearing tanks.
Many larvae in the egg layers group are extremely small at hatching, and survival
rate is often very low in the first days of their lives. The situation can be improved
by providing adequate quantities of live foods (rotifers and daphnia).
Brooder fishes collected from wild or sourced from farmers is bred in captivity
and the young ones produced are reared for a period of 3 to 4 months to reach
the marketable size. It is assumed that 3 production cycles can be taken in a
year for many of the live bearers and egg layers.
7.4. Feeding
The maturation of ornamental fishes requires feeding with high quality diet
ensuring adequate supply of nutrients for sexual maturation and production of
superior quality young ones with higher survival. Generally fresh feeds of animal
origin (fish and shrimp meat) or live feeds (blood-worms, polycahaets,
chironomid larvae etc.) are fed to brood fishes. The larval fishes are mainly fed
with live feeds such as daphnia, infusoria, rotifer, and artemia nauplii where as
juvenile fishes are fed with boiled egg yolk, tubifex worms etc. Daphnia is
collected from ponds during early morning hours and fed to the fish in the
morning. Daphnia is an ideal feed for larval and juvenile fishes. Dried block of
Tubifex worms is available in market can be used for juveniles, and preferred for
its ease of storage, handling and acceptance. Feeding is generally done twice a
day - morning and evening, for post-juveniles and adults. The larvae are fed ad-
libitum by assuring adequate quantity of live feed in the rearing water. The
juvenile fishes also feed on mosquito larvae. In addition to the natural feeds,
supplementary feed consisting of oil cake, rice bran and fishmeal prepared in the
farm shall also be used as per requirement. Production of fish feed, brood stock
diet and larval diet needs special attention. Formulated feeds imported as well as
locally produced for shrimps/ carps are also fed to the fishes.
8
7.5. Culling
The fishes from the grow-out are periodically culled for the desired characteristics
and graded for the size. During this process, the stunted, diseased and weak
fishes are discarded. The grading will help assuring size uniformity of saleable
fishes.
7.6. Marketing
Marketable size fishes are sold to traders or their agents who repack them and
sent to markets either national or international. The marketing channel for the
domestic trade is given below.
Retailer
s
Middle men/
Breeders Wholesalers
Exporter
s
Fishes from far of places will reach Kolkota, Chennai and Mumbai by air or even
by rail, which will be further exported, to EU, USA and Japan.
Ornamental fishes are live animals and needs utmost care during handling and
packaging to avoid mortality. Similarly fishes needs to be conditioned prior to
transportation to trade destinations from the breeders’ point, to eliminate
transportation associated stress, disease and death. As per the IATA
(International Air Transport Association) regulations, ornamental fishes comes
under the category of “Perishable Commodity” and therefore transportation
associated storage for longer period is limited.
To avoid the issues stated above, strong market linkages between buyers and
sellers as well as domestic and international markets are essential. In order to
strengthen India’s position in international ornamental fish trade, MPEDA
envisages various strategies to enhance country’s capabilities in terms of
technology and infrastructure and to develop export demand based production
for major importers in EU, USA and Japan. Further the thrust will be given on
quality improvement in terms of disease free/ healthy and developing superior
genetic strains.
7.7. Pricing
9
8. Salient aspects for successful production of ornamental fish
10
dioxide is present, and this change causes stress on the organisms. But in the
case of soft water species and sensitive naked cells like egg and milt, excess
hardness causes problems in absorbing substances through its delicate
membranes. Hence soft water has been found to play a vital role in successful
reproduction of many species of ornamental fishes and for purpose of fish
breeding a soft solution is desirable.
Temperature 24 to 28 degrees C
pH 7.0 to 8.5
Carbon di oxide <10 ppm
Alkalinity 75 to 120 ppm as CaCO3
Hardness 60 to 100 ppm as CaCO3
Dissolved Oxygen 6.0 to 8.0 ppm
Free Ammonia < 0.05 ppm
Ionized Ammonia < 0.4 ppm
The entrepreneur will start with easy to breed fishes like livebearers and egg
layers. Once sufficient experience is gained and a suitable market is established
with wholesalers/ exporters, breeding of more price and most sought after
varieties will be taken up.
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2 Cement cisterns litres 2
3 Netting for top surface of LS "
tanks
4 Hand nets
5 Glass tanks 5.5
6 Electrical fittings and LS
generator
7 Motor and water pump LS "
8 Life saving equipments LS
9 Air pump, tubings and fittings LS
10 Water supply facilities LS "
11 Water filtration system LS "
(Biological filter)
TOTAL
12
Egg layers (goldfish, bw ~ 75 g)
Grade1- 10 20 2000 13000 6500
Grade-2 27 54 2000 36400 18200
Grade-3 80 160 2000 107288 53644
12.2. Benefits
13
14. Lending norms
14.1. Unit Cost (in Rs., at unit sale price of Rs. 2.50)
14
ANNEXURE-1
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Capital cost (Rs.) 150000
Recurring cost 32500 65000 65000 65000 65000
Total cost 182500 65000 65000 65000 65000
No of fish / yr 23328 58320 58320 58320 58320
Price rate (Rs.) 2.5 2.5 2.5 2.5 2.5
Income 58320 145800 145800 145800 145800
Repayment schedule
Year 1 2 3 4 5
Principal 0 34219 34219 34219 34219
Principal o/s 136875 136875 102656 68438 34219
Interest @12% 16425 16425 12319 8213 4106
Repayment 16425 50644 46538 42431 38325
BANKABILITY
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Gross income 58320 145800 145800 145800 145800
less recurring cost 32500 65000 65000 65000 65000
Gross surplus 25820 80800 80800 80800 80800
Repayment 16425 50644 46538 42431 38325
Net surplus 9395 30156 34263 38369 42475
DSCR 1.57 1.60 1.74 1.90 2.11
Av DSCR 1.78
MEDIUM SCALE ORNAMENTAL FISH BREEDING UNIT
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Capital cost ( Rs.) 448000
Recurring cost 95750 191500 191500 191500 191500
Total cost 543750 191500 191500 191500 191500
No of fish / yr 65520 163800 163800 163800 163800
Price rate (Rs.) 2.5 2.5 2.5 2.5 2.5
Income 163800 409500 409500 409500 409500
Repayment schedule
Year 1 2 3 4 5
Principal 0 101953 101953 101953 101953
Principal o/s 407813 407813 305859 203906 101953
Interest @12% 48938 48938 36703 24469 12234
Repayment 48938 150891 138656 126422 114188
BANKABILITY
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Gross income 163800 409500 409500 409500 409500
less recurring cost 95750 191500 191500 191500 191500
Gross surplus 68050 218000 218000 218000 218000
Repayment 48938 150891 138656 126422 114188
Net surplus 19113 67109 79344 91578 103813
DSCR 1.39 1.44 1.57 1.72 1.91
Av DSCR 1.61
LARGE SCALE ORNAMENTAL FISH BREEDING UNIT
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Capital cost 1766000
Recurring cost 179750 359500 359500 359500 359500
Total cost 1945750 359500 359500 359500 359500
No of fish / yr 193190 482976 482976 482976 482976
Price rate (Rs.) 2.5 2.5 2.5 2.5 2.5
Income 482976 1207440 1207440 1207440 1207440
Repayment schedule
Year 1 2 3 4 5
Principal 0 364828 364828 364828 364828
Principal o/s 1459313 1459313 1094484 729656 364828
Interest @12% 175118 175118 131338 87559 43779
Repayment 175118 539946 496166 452387 408608
BANKABILITY
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Gross income 482976 1207440 1207440 1207440 1207440
less recurring cost 179750 359500 359500 359500 359500
Gross surplus 303226 847940 847940 847940 847940
Repayment 175118 539946 496166 452387 408608
Net surplus 128109 307994 351774 395553 439333
DSCR 1.73 1.57 1.71 1.87 2.08
Av DSCR 1.79