Professional Documents
Culture Documents
B.R.C.M. COLLEGE OF
BUSINESS ADMINISTRATION
A Project Report On:
INCREDIBLE INDIA
Subject:
Marketing Management
Prepared by:
Priti D. Bunki 41
Bharti Bansu 08
S.Y.B.B.A. (3rd sem)
Submitted to:
Submitted on:
Mr. Pratik Patel 09/09/2010
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INDEX
9.6 Language 21
10. Sports 22
11. Wildlife in India 23
12. Communication 24
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13. Bibliography 24
1. INTRODUCTION
India is a country in Asia. Other names for the country are Hindustan, Bharat
and Republic of India. India has more than 1.12 billion (1,120,000,000)
people, which is more than any other country in the world except China. It is
the seventh largest country in the world. India has seven
neighbors, Pakistan in the north-west, China and Nepal in the
north, Bhutan and Bangladesh in the North-east, India region of the country
and Myanmar in the east and Sri Lanka in the south. India is the
largest democracy in the world by population. The capital of India is New
Delhi. India is a peninsula, bound by the Indian Ocean in the south,
the Arabian Sea on the west and Bay of Bengal in the east. The coastline of
India is of about 7,517 kilometers (4,671 mi) long. India has a higher rate of
malnutrition among children under the age of three (46% in year 2007) than
any other country in the world.
2. HISTORY
From the 16th century, European powers such as Portugal, the Netherlands,
France, and Great Britain established trading posts and later took advantage
of internal conflicts to establish colonies in the country. By 1856, most of
India was under the control of the British East India Company.
On 15 August 1947, India gained independence from British rule, but at the
same time the Muslim-majority areas were partitioned to form a separate
state of Pakistan. On 26 January 1950, India became a republic and a
new constitution came into effect.
Since independence, India has faced challenges from religious violence,
casteism, naxalism, terrorism and regional separatist insurgencies, especially
in Jammu and Kashmir and Northeast India. Since the 1990s terrorist
attacks have affected many Indian cities. India has unresolved territorial
disputes with the People's Republic of China, which, in 1962, escalated into
the Sino-Indian War, and with Pakistan, which resulted in wars
in 1947, 1965, 1971 and 1999. India is a founding member of the United
Nations (as British India) and the Non-Aligned Movement.
In 1974, India conducted an underground nuclear test and five more tests in
1998, making India a nuclear state. Beginning in 1991, significant economic
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3. DEMOGRAPHICS
With an estimated population of 1.2 billion, India is the world's second most
populous country. The last 50 years have seen a rapid increase in population
due to medical advances and massive increase in agricultural productivity
due to the "green revolution". India's urban population increased 11-fold
during the twentieth century and is increasingly concentrated in large cities.
By 2001 there were 35 million-plus population cities in India, with the largest
cities, with a population of over 10 million each,
being Mumbai, Delhi and Kolkata. However, as of 2001, more than 70% of
India's population continues to reside in rural areas.
As per the 2001 census, over 800 million Indians (80.5%) were Hindu. Other
religious groups include Muslims (13.4%), Christians (2.3%), Sikhs (1.9%),
Buddhists (0.8%), Jains (0.4%), Jews, Zoroastrians and Baha’is. Tribal
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India's literacy rate is 64.8% (53.7% for females and 75.3% for males). The
state of Kerala has the highest literacy rate at 91% while Bihar has the
lowest at 47%. The national human sex ratio is 944 females per 1,000 males.
India's median age is 24.9, and the population growth rate of 1.38% per
annum; there are 22.01 births per 1,000 people per year. According to the
World Health Organization 900,000 Indians die each year from drinking
contaminated water and breathing in polluted air. Malaria is endemic in
India. Half of children in India are underweight, one of the highest rates in
the world and nearly same as Sub-Saharan Africa. Many women are
malnourished, too. There are about 60 physicians per 100,000 people in
India.
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4. GEOGRAPHY
India is the seventh largest country in the world. It is the main part of
the Indian subcontinent. The countries next to India
are Pakistan, Bangladesh, Myanmar, China, Bhutan, and Nepal. It is also
near Sri Lanka, an island country.
India has different climates. In the South, the climate is mainly tropical,
which means it can get very hot in summer and cool in winter. The northern
part, though, has a cooler climate, called sub-tropical and even alpine in
mountainous regions. The Himalayas, in the alpine climate region, can get
extremely cold. There is very heavy rainfall along the west coast and in the
Eastern Himalayan foothills. The west, though, is drier. Because of some of
the deserts of India, all of India gets rain for four months of the year. That
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time is called the monsoon. That is so because the deserts attract water-
filled winds from the Indian Ocean, which give rain when they come into
India. When the monsoon rains come late or not so heavily, droughts (when
the land wears out because there is less rain) are possible.
5. GOVERNMENT
Flag Tricolors
Flower Lotus
Tree Banyan
Fruit Mango
Calendar Saka
River Ganges
5.1 Constitution
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The Constitution of India, the longest and the most exhaustive among
constitutions of independent nations in the world, came into force on 26
January 1950. The preamble of the constitution defines India as a
sovereign, socialist, secular, democratic republic.
5.3 Legislature
The Legislature of India is the bicameral Parliament, which consists of the
upper house called the Rajya Sabha (Council of States) and the lower house
called the Lok Sabha (House of People). The Rajya Sabha, a permanent body,
has 245 members serving staggered six year terms. Most are elected
indirectly by the state and territorial legislatures in proportion to the state's
population. 543 of the Lok Sabha's 545 members are directly elected by
popular vote to represent individual constituencies for five year terms. The
other two members are nominated by the President from the Anglo-
Indian community if the President is of the opinion that the community is not
adequately represented.
5.4 Judiciary
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India consists of 28 states and seven Union Territories. All states, and the
two union territories of Pondicherry and the National Capital Territory of
Delhi, have elected legislatures and governments patterned on the
Westminster model. The other five union territories are directly ruled by the
Centre through appointed administrators. In 1956, under the States
Reorganization Act, states were formed on a linguistic basis. Since then, this
structure has remained largely unchanged. Each state or union territory is
further divided into administrative districts. The districts in turn are further
divided into tehsils and eventually into villages.
5.6 States:
15. Maharas 22. Rajasthan
8. Haryana
1. Andhra htra 23. Sikkim
9. Himachal
Pradesh 16. Manipur 24. Tamil
Pradesh
2. Arunachal 17. Meghala Nadu
10. Jammu and
Pradesh ya 25. Tripura
Kashmir
3. Assam 18. Mizoram 26. Uttar
11. Jharkhand
4. Bihar 19. Nagalan Pradesh
12. Karnataka
5. Chhattisgarh d 27. Uttarakha
13. Kerala
6. Goa 20. Orissa nd
14. Madhya
7. Gujarat 21. Punjab 28. West
Pradesh
Bengal
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B. Chandigarh
E. Lakshadweep
G. Pondicherry
6. POLITICS
India is the most populous democracy in the world. It has operated under
a multi-party system for most of its history. For most of the years since
independence, the federal government has been led by the Indian National
Congress (INC). Politics in the states have been dominated by national
parties like the INC, the Bharatiya Janata Party (BJP) and various regional
parties. From 1950 to 1990, barring two brief periods, the INC enjoyed a
parliamentary majority.
The INC was out of power between 1977 and 1980, when the Janata
Party won the election owing to public discontent with the state of
emergency declared by the then Prime Minister Indira Gandhi. In 1989,
a Janata Dal-led National Front coalition in alliance with the Left
Front coalition won the elections but managed to stay in power for only two
years. As the 1991 elections gave no political party a majority, the INC
formed a minority government under Prime Minister P.V. Narasimha Rao and
was able to complete its five-year term.
In the 2004 Indian elections, the INC won the largest number of Lok Sabha
seats and formed a government with a coalition called the United Progressive
Alliance (UPA), supported by various Left-leaning parties and members
opposed to the BJP. The UPA again came into power in the 2009 general
election; however, the representation of the Left leaning parties within the
coalition has significantly reduced. Manmohan Singh became the first prime
minister since Jawaharlal Nehru in 1962 to be re-elected after completing a
full five-year term.
In recent years, India has played an influential role in the SAARC and the
WTO. India has provided as many as 55,000 Indian military and police
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India maintains the third-largest military force in the world, which consists of
the Indian Army, Navy, Air Force and auxiliary forces such as the Paramilitary
Forces, the Coast Guard, and the Strategic Forces Command. The official
Indian defense budget for 2010 stood at US$31.9 billion (or 2.12% of
GDP). According to a 2008 SIPRI report, India's annual military expenditure in
terms of PPP stood at US$72.7 billion. The President of India is the supreme
commander of the Indian Armed Forces. India maintains close defense
cooperation with Russia, Israel and France, who are the chief suppliers of
arms. Defense contractors, such as the Defense Research and Development
Organization (DRDO) and Hindustan Aeronautics (HAL), oversee indigenous
development of sophisticated arms and military equipment, including
ballistic missiles, fighter aircraft and main battle tanks, to reduce India's
dependence on foreign imports.
8. ECONOMY
The Bombay Stock Exchange, in Mumbai, is Asia’s oldest
and India’s largest stock exchange by market capitalization
From the 1950s to the 1980s, India followed socialist-inspired policies. The
economy was shackled by extensive regulation, protectionism, and public
ownership, leading to pervasive corruption and slow growth. In 1991, the
nation liberalized its economy and has since moved towards a market-based
system. The policy change in 1991 came after an acute balance of payments
crisis, and the emphasis since then has been to use foreign trade and foreign
investment as integral parts of India's economy.
A 2007 Goldman Sachs report projected that "from 2007 to 2020, India’s GDP
per capita will quadruple," and that the Indian GDP will surpass that of the
United States before 2050, but India "will remain a low-income country for
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several decades, with per capita incomes well below its other BRIC peers."
Although the Indian economy has grown steadily over the last two decades;
its growth has been uneven when comparing different social groups,
economic groups, geographic regions, and rural and urban areas. The World
Bank suggests that India must continue to focus on public sector reform,
infrastructure, agricultural and rural development, removal of labor
regulations, improvement in transport, energy security, and health and
nutrition.
9. CULTURE
Traditional Indian dress varies across the regions in its colours and styles and
depends on various factors, including climate. Popular styles of dress include
draped garments such as sari for women and dhoti or lungi for men; in
addition, stitched clothes such as salwar kameez for women and kurta-
pyjama and European-style trousers and shirts for men, are also popular
9.2 Cuisine
In Indian cuisine, food is categorized into six tastes - sweet, sour, salty, spicy,
bitter and astringent. A well-balanced Indian meal contains all six tastes, not
always can this be accomplished. This principle explains
the use of numerous spice combinations and depth of
flavour in Indian recipes. Side dishes and condiments
like chutneys, curries, daals and Indian pickles
contribute to and add to the overall flavour and texture
of a meal and provide balance needed.
Food in India is wide ranging in variety, taste and flavour. Being so diverse
geographically, each region has its own cuisine and style
of preparation. Indian cuisine, renowned for its exotic
gravies seems complicated for any newcomer. The
Mughlai cuisine of North differs sharply from the
preparations of the south. The Wazwan style of Kashmir
is luxurious but the same can be said about Bengal's
Macher Jhol, Rajasthan's Dal Bati, Uttar Pradesh's Kebabs and Punjab's
Sarson Ka Saag and Makki di Roti. In India, recipes are handed down from
generation to generation
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9.3 Religions
9.4 Festivals
Many Indian festivals are religious in origin, although several are celebrated
irrespective of caste and creed. Some popular festivals are Diwali, Ganesh
Chaturthi, Ugadi, Thai Pongal, Holi,Onam, Vijayadashami, Durga Puja, Bakr-
Id, Christmas, Buddha Jayanti and Vaisakhi. India has three national
holidays which are observed in all states and union territories —Republic
Day, Independence Day and Gandhi Jayanthi. Other sets of holidays, varying
between nine and twelve, are officially observed in individual states.
Religious practices are an integral part of everyday life and are a very public
affair.
9.5 Music
Indian music covers a wide range of traditions and regional styles. Classical
music largely encompasses the two genres – North Indian Hindustani, South
Indian Carnatic traditions and their various offshoots in the form of regional
folk music. Regionalized forms of popular music include filmy and folk music;
the syncretism tradition of the bauls is a well-known form of the latter.
Indian dance too has diverse folk and classical forms. Among the well-
known folk dances are the bhangra of the Punjab, the bihu of Assam,
the chhau of West Bengal, Jharkhand and sambalpuri of Orissa and
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the ghoomar of Rajasthan. Eight dance forms, many with narrative forms
and mythological elements, have been accorded classical dance status by
India's National Academy of Music, Dance, and Drama. These
are: bharatanatyam of the state of Tamil Nadu, Kathak of Uttar
Pradesh, kathakali and mohiniyattam of Kerala, kuchipudi of Andhra Pradesh,
Manipuri of Manipur, odissi of Orissa and the sattriya of Assam.
The Indian film industry is the largest in the world. Bollywood, based in
Mumbai, makes commercial Hindi films and is the most prolific film industry
in the world. Established traditions also exist in Bengali, Kannada,
Malayalam, Marathi, Tamil, and Telugu language cinemas.
The earliest works of Indian literature were transmitted orally and only later
written down. These included works of Sanskrit literature such as the early
Vedas, the epics Mahabharata and Ramayana, the drama Abhijnana
sakuntalam (The Recognition of Sakuntalam) and poetry such as the
Mahakavya and the Tamil language Sangam literature. Among Indian writers
of the modern era active in Indian languages or English, Rabindranath
Tagore won the Noble Prize in 1913.
9.6 Language
There are many different languages and cultures in India. The only
geographical place with more different languages and cultures is the African
continent. There are two main language families in India, the Indo-Aryan and
the Dravidian languages. About 69% of Indians speak an Indo-Aryan
language; about 26% speak a Dravidian language. Other languages spoken
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in India come from the Austro-Asiatic group. Around 5% of the people speak
a Tibeto-Burman language.
Hindi is the official language in India with the largest number of speakers. It
is the official language of the union. Native speakers of Hindi represent about
41% of the Indian population (2001 Indian census). English is also used,
mostly for business and in the administration. It has the status of a
'subsidiary official language'. The constitution also recognizes 21 other
languages. Either many people speak those languages, or they have been
recognized to be very important for Indian culture. The number of dialects in
India is as high as 1,652.
In the south of India, many people speak Kannada, Telugu, Tamil, and
Malayalam. In the north many people speak Chhattisgarhi, Panjabi, Bengali,
Gujarati, Marathi, Oriya and Bihari.
10. SPORTS
Tennis has become increasingly popular, owing to the victories of the India
Davis Cup team. Association football is also a popular sport in northeast
India, West Bengal, Goa and Kerala. The Indian national football team has
won the South Asian Football Federation Cup several times. Chess,
commonly held to have originated in India, is also gaining popularity with the
rise in the number of Indian Grandmasters. Traditional sports
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include kabaddi, kho- kho, and gilli-danda, which are played nationwide.
India is also home to the ancient martial arts, Kalarippayattu and Varma
Kalai.
The Rajiv Gandhi Khel Ratna and the Arjuna Award are India's highest awards
for achievements in sports, while the Dronacharya Award is awarded for
excellence in coaching. India hosted or co-hosted the 1951 and the 1982
Asian Games, the 1987and 1996 Cricket World Cup. It has also successfully
hosted the Men's Field-hockey World Cup 2010 and is scheduled to host
the 2010 Commonwealth Games and later the 2011 Cricket World Cup.
under the purview of Project Tiger. Its climatic and geographic diversity
makes it the home of over 350 mammals and 1200 bird species, many of
which are unique to the subcontinent.
12. COMMUNICATION
The Indian telecommunications Network is the fifth largest in the world and is
the second largest among the emerging economies of Asia. Today it the
fastest growing market in the world. Private operates have made mobile
telephony the fastest growing (over 164% p.a.) in India.
With more than 33 million users (both CDMA and GSM), wireless is the
principle growth engine of the Indian telecom industry. Intense competition
between the four main private groups – Bharti, Hutch, Tata and Reliance and
with the State sector incumbents- BSNL and MTNL has brought about a
significant drop in tariffs.
13. BIBLOGRAPHY
http://www.incredibleindia.org
http://en.wikipedia.org/wiki/India