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IIPM (2010-13)

UGP_II_SEMESTER

PROGRAMME STRUCTURE FOR


IIPM
S NO SUBJECTS CREDITS
1. Introduction to Portfolio Management 2
2. Introduction to Cross Cultural Management 2
3. Indian Business Environment 2
4. Web Designing & Marketing 3
5. Introduction to Rural and Services Marketing 2
6. Sales and Distribution Management 2
7. Introduction to Consumer Behaviour & Branding 2
8. Advertising Creatives 2
9. Corporate Accounts 2
10. International Business and Management 2
11. Mass Media and Integrated Marketing 2
Communication
12. Case Study Analysis 2
13. French Language – II 2
14. Executive Communication – II 3

INTRODUCTION TO PORTFOLIO MANAGEMENT


IIPM (2010-13)
UGP_II_SEMESTER
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

1. INVESTMENT OPTIONS (10 HRS)


 The investment decision process: types of investors; types of investments– commodities,
real estate, and financial assets; concept of return and risk (4 HRS)
 Indian securities market: options available and their evaluation (4 HRS)
 Impact of taxes and inflation on returns (only a preliminary account) (2 HRS)

2. PORTFOLIO MANAGEMENT (10 HRS)


 Meaning; portfolio selection; optimal portfolio mix (2 HRS)
 Portfolio analysis: Traditional; Markowitz optimization; diversification (4 HRS)
 Managed portfolios (Meaning and evaluation); types of mutual funds; advantage of
managed portfolios; SEBI guidelines relating to mutual funds (4 HRS)

3. PORTFOLIO ANALYSIS AND COMPUTERS (4 HRS)


 Basic idea about portfolio construction (for only 2 assets) and analysis using spreadsheets.

BASIC TEXTS
 VK BHALLA: Investment Management – Security Analysis and Portfolio Management
(S. Chand & Company)
 PRASANNA CHANDRA: Security Analysis and Portfolio Management (TMH)

INTRODUCTION TO CROSS CULTURAL


MANAGEMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

1. MANAGING ACROSS CULTURE (4 HRS)


 Various cultural predispositions; cultural models of Hofstede and Trompenaars; issues in
managing multiculturism – motivation, leadership, communication, negotiations, and
human resource practices.

2. COMMUNICATING ACROSS BORDERS (4 HRS)


 Meaning and process; medium; environmental context; barriers; communication across
borders and cultures

3. NEGOTIATION AND DECISION MAKING (4 HRS)


IIPM (2010-13)
UGP_II_SEMESTER
 Meaning and process; environmental context; managing of negotiation and conflict;
 Decision making: Meaning and process; factors involved; managerial implications

4. WORK MOTIVATION (4 HRS)


 Meaning; theories; applying cultural framework to motivation

5. LEADERSHIP ISSUES (4 HRS)


 Meaning; theories of leadership; leadership across cultures and borders; non – Western
styles of leadership.

6. TEAM WORKING (4 HRS)


 Individualism vs. collectivism; working as individuals vs. working as teams; team
formation, working, and cohesion.

7. BUSINESS CULTURE OF VARIOUS REGIONS

(Note: There will be no teaching on topics included here. The student groups will
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
prepare and present reports on one particular nation to their respective faculty)

 Work culture of the following:


- Japanese companies
- Any West European country corporation (British, French, German, etc)
- Korean chaebols
- Chinese enterprise

The marks assigned will determine ‘internal assessment’ performance and will carry 30 – 50% of
total weightage

BASIC TEXT
 DAVID C. THOMAS: Essentials of International Management: A Cross Cultural Perspective
(Sage)
INDIAN BUSINESS ENVIRONMENT

1. ECONOMIC SYSTEMS AND BUSINESS DECISIONS (4 HRS)


 Various economic system (Capitalism, Socialism, and Mixed Economy) and role of
business enterprises (private and public) in them; roles of govt: planning, entrepreneurial,
facilitation, and control

2. BUSINESS ENVIRONMENT (4 HRS)


 Meaning and scope: Micro, meso, and macro; economic and noneconomic; domestic and
international; short term and long term

3. BUSINESS ENVIRONMENT IN INDIA (6 HRS)


IIPM (2010-13)
UGP_II_SEMESTER
 Role of govt. and private sector in India: Historical perspective since 1951 and the current
position; rationale for change
 Economic planning: Changing contours since Independence and relevance in
contemporary scenario
 Liberalisation, privatization, and globalization in Indian economy

4. POLICY ENVIRONMENT FOR INDIAN BUSINESS (6 HRS)


 Industrial policy; trade policy; foreign investment (inward and outward) policy; monetary
policy; fiscal policy
 Consumer Protection and Competition Act

5. NON ECONOMIC ENVIRONMENT (4 HRS)


 Political environment
 Ecological concerns
 Sociocultural environment
 Corporate Social Responsibility

BASIC TEXT
 K. ASWATHAPA: Business Environment for strategic Management (HPH)

WEB DESIGNINING & MARKETING


COURSE DURATION: 3 HR PER WEEK FOR 12 WEEKS
COURSE CREDITS: 3

SECTION-A: WEB DESIGNING

1. INTERNET INFRASTRUCTURE (1 HR)


 Web Integrated technologies
 Server applications
 Myths & realities of internet

2. OVERVIEW OF HTML (1 HR)


 Overview of HTML
 Introduction to HTML
 Creating an HTML Document

3. INTRODUCTION TO WEB PAGE EDITORS (1 HR)


 Adobe Dream weaver
 Microsoft FrontPage
 Microsoft Publisher
IIPM (2010-13)
UGP_II_SEMESTER

4. CREATING A WEB PAGE (2 HRS)

 FORMATTING TEXT WITH FRONT PAGE


 Paragraph Formatting with Front page
 Character Formatting with Front Page
 Comparing Procedural and Descriptive Formatting

 ADDING LOCAL AND REMOTE LINKS


 Adding Local and Remote Links
 Adding Internal Links with the Named Anchor Tag
 Links to non web Internet Services

 ADDING GRAPHICS
 Linking and Embedding Graphics

 CREATING LISTS IN FRONT PAGE


 Creating Lists and Nested Lists

 CREATING TABLES IN FRONT PAGE


 Creating and Modifying Tables
 Creating Advanced Table Elements

 SETTING BODY AND BACKGROUND ATTRIBUTES


 Setting Background and Text Colors

5. HOSTING (1 HR)
 Free Host Servers & Paid Host Servers
 Domain Name

6. PUBLISHING (1 HR)
 FTP
 Uploading all contents
 Introduction into Search Engine Optimization

7. CASE STUDIES (1 HR)


 Discussion on various Challenges while web designing and development
 Strategies by top web sites
 Banner advertising
 Google site model

SECTION-B: INTERNET MARKETING

1. DIGITAL COMMUNICATION (1/2 HR)


 Internet as A Communication Medium to Help Market
IIPM (2010-13)
UGP_II_SEMESTER

2. MARKETING THROUGH INTERNET (1/2 HR)


 Internet to Enhance Existing Products / Services
 Internet to Promote & Recruit New Customers

3. INTERNET TRANSACTIONS (1/2 HR)


 Internet to Conduct Transactions
 Challenges in Executing Online Transactions

4. CUSTOMER SATISFACTION (1/2 HR)


 Internet to Provide Customer Services
 Creating Seamless & Satisfying Online / Offline Customer Experience

5. NEW PRODUCT DEVELOPMENT FOR NET (1 HR)


 Developing & Offering Digital Products for the Internet to Distribute

6. SELLING THROUGH NET (1 HR)


 Marketing & Sales Operations at Dot-com Companies
 Internet to support Innovative Pricing & Payment Collection

(V. IMP: This paper carries weightage of 3 credits. Hence it is a 36 teaching hours course. Out
of these 1 hour per week will be devoted to class room teaching, while 2 hours per week will be
spent on practical work)

BASIC TEXTS
 WARD HANSON: Principles of Internet Marketing (Thomson)
 STEVEN HOLZNER: HTML Black Book
 DANIEL A. TAUBER, BRENDA KIENAN & MOLLY. E. HOLZSCHLAG:
Mastering Microsoft front Page (BPB)

INTRODUTION TO RURAL AND SERVICES


MARKETING

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS


COURSE CREDITS: 2

SECTION-A: RURAL MARKETING


IIPM (2010-13)
UGP_II_SEMESTER
1. RURAL ECONOMY AND MARKET IN INDIA (2 HRS)
 Structural features and trends in the rural economy in India; India’s rural market

2. RURAL MARKETING (6 HRS)


 Uniqueness of rural markets in terms of consumers, institutional set up, and sellers
 Market strategies and their tactical execution in Indian rural markets
 Institutional participants: Govt. as facilitator, controller and marketer.

SECTION-B: SERVICES MARKETING

1. SERVICES: CONCEPTUAL AND STRATEGIC ISSUES (2 HRS)


 Meaning and classification of services; uniqueness of services; role and significance of
services sector in India

2. SERVICES MARKETING (6 HRS)


 Unique requirements of services marketing; service encounter; consumer behaviour in
service markets; marketing of services through 7 P’s framework

SECTION-C: SOCIAL MARKETING

1. SOCIAL MARKETING: CONCEPT (2 HRS)


 Meaning, scope, and application of marketing in the context of non – profit
organizations; distinction from commercial marketing.

2. OPPORTUINITY ANALYSIS (3 HRS)


 Segmentation, targeting, and positioning approach; beneficiary behaviour; setting up of
objectives; obstacles faced

3. MARKETING: PLANNING AND EXECUTION (3 HRS)


 Use of Marketing mix by marketer of not for profit products

BASIC TEXTS:
 KRISHNAMACHARYULU & RAMAKRISHNAN: Rural Marketing (Pearson)
 GOVIND APTE: Services Marketing (OUP.)
 ANDERSEAN & KOTLER: Strategic Marketing for Non Profit organizations (PHI)

SALES AND DISTRIBUTION MANAGEMENT


COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

SECTION-A: SALES MANAGEMENT


IIPM (2010-13)
UGP_II_SEMESTER
1. PERSONAL SELLING AND SALES PROCESS (2 HRS)
 Sales management, personal selling, and salesmanship; objectives of personal selling;
the selling process

2. SALES PLANNING (4 HRS)


 Sales organization; sales forecasting; budgeting; territory designing; managing sales
quota; sales control and cost analysis

3. SALES FORCE MANAGEMENT (6 HRS)


 Recruitment and selection; motivation; compensation; evaluation; control of sales force

SECTION-B: DISTRIBUTION MANAGEMENT

1. DISTRIBUTION MANAGEMENT (2 HRS)


 Role and functions of distributing, intermediaries, and channels in marketing activity;
vertical and horizontal marketing systems

2. RETAILING AND WHOLESALING (5 HRS)


 Importance of channel partners; retailing – type of retailers, retail management
strategies; wholesaling – role and types; management of channel members

3. SUPPLY CHAIN AND LOGISTICS MANAGEMENT (5 HRS)


 Objectives; order processing; ware housing; inventory management; transportation;
management of physical distribution

BASIC TEXT
 P. VENUGOPAL: Sales and Distribution Management (Response)

INTRODUTION TO CONSUMER BEHAVIOUR &


BRANDING

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS


COURSE CREDITS: 2

SECTION-A: CONSUMER BAHAVIOUR

1. CONSUMER BEHAVIOUR: AN INTRODUCTION (3 HRS)


 Why does a consumer buy a product; influences on consumer (internal, external and
market induced); buying and consumption stages
IIPM (2010-13)
UGP_II_SEMESTER
2. CONSUMER AS INDIVIDUAL (3 HRS)
 Role of needs, motivation, personality, values, and lifestyle on consumption behaviour
 Consumer perception and learning process

3. CONSUMER BEHAVIOUR AND EXTERNAL INFLUENCES (3 HRS)


 Role of family, groups, social class, and culture on consumption
 Other situational influences (time, opportunity, ability, etc)

4. CONSUMER DECISION AND CONSUMPTION (3 HRS)


 Stages in buying decision, culminating into purchase
 Consumption and post consumption behaviour

SECTION-B: BRAND MANAGEMENT

1. BRANDS AND BRANDING (5 HRS)


 Meaning of brand; significance of brand for buyer and seller; brand elements and
building brand equity through them; mental maps and brand positioning; branding and integrated
marketing communication; secondary associations to build brand equity.

2. MANAGING BRANDS (4 HRS)


 Product and corporate branding; brand hierarchies; brand portfolios; line extension;
category/subcategory; reinforcing brands; revitalizing brands

3. SPECIAL BRANDING STRATEGIES (3 HRS)


 Global branding
 Branding of a service
 Branding in not for profit offerings

BASIC TEXTS
 HENRY ASSAEL: Consumer Behaviour and Marketing Action (Cengage Learning)
 HARSH VERMA: Brand Management (Excel)

ADVERTISING CREATIVES
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

1. INTRODUCTION (2 HRS)
 Anatomy of an ad./ commercial: copy and layout; script: audio and video
 Communicating through the ad./commercial: Role of various elements

2. GETTING SET TO WRITE THE AD/COMMERCIAL (4 HRS)


IIPM (2010-13)
UGP_II_SEMESTER
 Planning the ad copy / commercial
 Setting objectives (seeking attention to intention to buy)
 Sources of idea for commercial / ad words and visuals plus audio elements
 Content considerations:
- Use of attributes, benefits, proof of delivery points
- Use of human interest material and other extraneous devices
- Highlighting of negative vs. positive benefits
- Length vs. brevity considerations
3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: (4 HRS)
 Communication strategum to
- seek attention
- arouse interest and create desire
- convince the listener / viewer / reader
- induce action (to know more / buy)

4. ACTUAL COPY/SCRIPT WRITING (1 HR)


 Beginning, main body, and the ending

5. SPECIFIC COPIES / SCRIPTS FOR (8 HRS)


 Newspaper ads
 Magazine ads
 Mail order / other direct mailers
 Outdoors
 Radio
 TV
 Online
(Note: The students should be encouraged to actually write copy / scripts)

6. DESIGN AND LAYOUT (5 HRS)


 Artwork
 Material
 Plates
 Color separation / processing / new methods.
 Preliminery ideas about production of audio and video commercials

(Note: The students should be asked to make presentations)

Note:
 The emphasis in this paper will be on ‘learning by doing’; therefore no formal lecture
system will be followed.
 Evaluation will be on the basis of preparing a minimum of 2 advertising campaigns, one
print and another one a TVC / Audio Commercial.
 If possible, the faculty will organize visits to various sites for advertising / commercial
preparation and production.
IIPM (2010-13)
UGP_II_SEMESTER
BASIC TEXTS
 WALLADERES: Craft of copywriting
 SCHLEMMEN: Handbook of Advertising Art Production

CORPORATE ACCOUNTS
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

1. NEED AND RELEVANCE OF ACCOUNTING FOR A CORPORATE ENTITY (2


HRS)
 Books maintained by a company on voluntary and statutory basis; benefits to the
company of maintaining these record
 Accounting standards: Relevance and significance; national and international standards

2. SHARE CAPITAL TRANSACTIONS (4 HRS)


 Issue of shares at par, premium, and discount; forfeiture and reissue of shares; buy back
of shares; redemption of preference shares; rights issue.
 Statutory compliances and corresponding accounting treatment for all of the above

3. DEBENTURE CAPITAL (3 HRS)


 Issue and redemption of debentures; conversion of debenture into share. Accounting
treatment and procedures for the above

4. UNDERWRITING OF AN ISSUE (3 HRS)


 Accounting treatment of underwriting, acquisition of business, profits prior to
incorporation, and preliminary expenses

5. FINAL ACCOUNTS OF JOINT STOCK COMPANIES (4 HRS)


 Preparation as per statutory requirements; provision and reserves; managerial
remuneration, appropriations out of profit; transfer of profits to resources; dividend payment;
unpaid dividend transfer to investor education and protection fund; bonus shares; payment of
interest out of capital

6. AMALGAMATION AND RECONSTRUCION OF COMPANY: BASICS (2 HRS)


 Amalgamation and its accounting treatment
 Reconstruction and its accounting treatment

7. VALUATIONS OF GOODWILL AND SHARES (4 HRS)


 Meaning of goodwill; need for valuation of goodwill; factors affecting the value of
goodwill; various methods for valuation of goodwill
IIPM (2010-13)
UGP_II_SEMESTER
 Needs for valuation of shares; valuation of stock exchange prices; methods for valuation
of shares

8. ACCOUNTING AND COMPUTERS (2 HRS)


 Computerized accounting; accounting applications using DBMS; special accounting
softwares

BASIC TEXT
 RL GUPTA AND M. RADHA SWAMY: Corporate Accounting (Sultan Chand)
INTERNATIONAL BUSINESS & MANAGEMENT

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS


COURSE CREDITS: 2

1. NATURE AND SCOPE OF INTERNATIONAL BUSINESS (2 HRS)


 Introduction; drivers; globalization and its implications; domestic vs. international
business; routes of globalization.

2. MULTINATIONAL CORPORATION (2 HRS)


 Nature; case for and against global corporations; Indian MNCs

3. TRADE AND INVESTMENT (2 HRS)


 Foreign trade: rationale; policies; theories; firm specific theories; Indian scenario
 FDI: Nature; theories of FDI; factors influencing; Indian share

4. INTERNATIONAL BUSINESS ENVIRONMENT (4 HRS)


 Political environment: Political systems; political risk
 Legal environment: Legal systems; dispute resolution; areas of concern for MNCs
 Cultural environment: Nature; level; elements of culture; implication for international
business
 Technological environment: Impact and management; technology transfer; international
technology issues
 Economic environment: Country classification by income, economic systems, and
regional criteria; trade policies; treaties, conventions and institutions

5. STRATEGIC MANAGEMENT (2 HRS)


 Nature of SM; process of strategic management

6. ORGANISATIONAL STRUCTURE (2 HRS)


 Nature of organizational design; factor influencing organisation structure; choosing a
structure; various issues in designing organisation globally

7. STRATEGIC ALLIANCES (2 HRS)


 Nature; benefits; pitfalls; scope; development of alliance; steps in formation; making
alliance work
IIPM (2010-13)
UGP_II_SEMESTER

8. OPERATIONS MANAGEMENT (3 HRS)


 Nature; domestics vs. international operations; competitive advantage through
international operations; strategy and international operations; sourcing and vertical
integration.

9. INTERNATIONAL MARKETING (3 HRS)


 Domestic vs. international; benefits; major activities; marketing strategy.

10. INTERNATIONAL HRM (2 HRS)


 Nature; domestic vs. international; management of HRM; expatriate management

BASIC TEXT
 K.ASWATHAPA: International Business (TMH)

MASS MEDIA AND INTEGRATED MARKETING


COMMUNICATION
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

SECTION-A: MASS MEDIA

1. COMMUNICATION (3 HRS)
 Nature, element, and characteristics of communication process
 Alternative forms of communication: written, oral, and visual; personal and non personal;
commercial and non commercial
 Mass communication: Role, target audience, media, and participants involved;
communication effects on interpersonal, social, cultural, economic, and political processes.
 Effectiveness of communication: Prerequisites; barriers

2. MEDIA FOR COMMUNICATION (9 HRS)


 Need and relevance of media for effective communication; commercial and
noncommercial use of media, classification of media according to alternative schemes
 Detailed discussion about:
- Print media
- Audio media
- Audio video
- Other traditional forms
- Newer media (viz. internet, mobile, etc)
Actual position and significance of these media for achievement of commercial and non
commercial (social/developmental) objectives
IIPM (2010-13)
UGP_II_SEMESTER
SECTION-B: INTEGRATED MARKETING COMMUNICATION

1. MARKETING COMMUNICATION (2 HRS)


 Meaning and significance for a marketer; players involved; purpose of marketing
communication; factors determining effectiveness; barriers to effective communication.

2. INTEGRATED MARKETING COMMUNICATION (3 HRS)


 Concept and relevance for a marketer
 Brief idea about tools and techniques for 360o communication
 IMC Process

3. TOOLS AND TECHNIQUES FOR IMC (7 HRS)


 Meaning, significance, and process of the following tools of IMC
 Advertising
 Public relations, including media relations
 Event sponsorships and management
 Direct marketing
 Sales promotion
 Exhibitions and conferences
Their relative suitability and nonsuitability for communication

BASIC TEXTS
 KEVAL J. KUMAR: Mass Communication in India (JAICO)
 JV VILANILAM: Mass communication in India (BR Publications)
 CLOW & BAACK: Integrated Advertising, Promotion, and Marketing (EEE)

CASE STUDY ANALYSIS


COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

1. INTRODUCTION (3 HRS)
 What is a case study; case studies in business and management; case method of learning;
case method vs. lectures – their relative suitability; types of case studies; meaning of ‘solution’
to the case problem/ situation.
 Contribution of case study method towards bringing in real business scenario in the class
room set up, and development of decision making skills

2. CASE STUDY ANALYSIS (9 HRS)


 Types of analysis: Qualitative and quantitative
 Tools of analysis for analyzing: strategy/ marketing/ HR/ finance/ operations cases
IIPM (2010-13)
UGP_II_SEMESTER
 Approach to case analysis:
- Problem identification and analysis
- Generation and evaluation of alternative solutions
- Recommendations
- Pathway for implementations

3. CASE WRITING (AT HOME EXERCISES)


 Selection of the company and/or management issue
 Conduct preliminery desk and/or field research
 Conduct additional research
 Write first draft of the case
 Contact company (in case of field research) and/or other experts for comments
 Revise the draft and finalize

4. PRESENTATION AND DISCUSSION ON CASE (12 HRS)


 Presentation of cases on management issues (general management/ HR/ Finance/
marketing/ operations/ ethics/ CSR/ any other)
- Simple case (3-4 pages): 1st round
- Detailed case (At least 10 pages long): final round
 Tools for presentation: written, oral, visual (including movies/ commercials…), role play
etc

IMPORTANT NOTES (ONLY FOR FACULTY)


 Case study analysis session must not be theoretical and lecture based! At the very least
they should be demonstrative and interactive
 Faculty should use innovative tools like movies/ video clippings/ audio tracks, etc. as
case material.
 The end term examination will carry 30% weightage and will have 2 cases to analyse.
70% marks will be allotted to classroom presentations.
 Each group will make presentation on 1 simple and 1 one detailed case
FRENCH LANGUAGE - II
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2

The students are now quite well versed with the basics of grammar and spoken French.
During this trimester the emphasis will be on written and verbal communication. They will be
studying from their book as well as through pre prepared material.
Creation of dialogues, role plays, writing about a situation and speaking about it, and writing
letters (formal and informal) will be the thrust areas in this trimester.

OUTLINE TOPICS:
 Introduction to future proche
 Introduction to passé recent
IIPM (2010-13)
UGP_II_SEMESTER
 Future
 Introduction of verbs pronominaux
 Imperatif
 Pronouns-possessif ,Démonstrative, interrogative
 Passé Composé tense (Limited to common verbs)
 Informal letter writing

1. le tourisme
2. Conjugation and the usage of all relevant verbs in the first, second and third groups in
present,
Review numbers
 Usage of Il faut ,pour+verb,other usages of verb in infinitive.
Usage of etre , avoir, aller , venir and 1st groupe verbes, to conjugate verbe Faire and its
usage to know about the second and third group verbs and how to use them Pouvoir and vouloir
Prendre, mettre,
 Verbes Pronominaux
Role play : Introduce someone, ask for someone’s identity, and give your identity
 Speak about your family and what each member of the family does.
 Describe a given picture
 Some common social etiquettes and common sentences in a social environment
 Body parts ( review )
 Visit to a doctor _ imagine a conversation informing him of your discomfort
2. le tourisme Location et directions
 Impérative
 Position ‘Où’ ( prepositions sur sous, dans , devant derriere , de, à etc
 adjective interrogative Quel ... ?, pronom interrogative lequel….etc
 Locations of places and map reading ‘ Dans quel direction’
 Describe an existing location
 To learn how to ask and to give directions on phone or/and on paper
Usage of “on”
 Usage of Imperative in office environment (with pre -prepared material) Usage of
Imperative in other areas (revision)

3. le tourisme

Introduction to Future proche and passé recent


Adjective demonstrative ( review ) ….Pronom Demonstrative

 Taking an appointment as per the convenience of the client asking for the number of the
telephone on which the client can be contacted
 review time
 Vocabulary pertaining to travel and tourism industry. Arrivals - departures
 À , en and de + nom des villes et pays
 Using dans combine de temps,dans, depuis ,pendant, Il faut
IIPM (2010-13)
UGP_II_SEMESTER

4. le tourisme
Seasons
Describe the various seasons and the weather
Verbe , Faire ,
Il Fait , il neige , il pleut etc
Role play ;
 How to enquire about destinations ,
 Make reservations for a flight , find out about weather in a particular month from travel
agents.

5. Food and Restaurants The comparatif and superlatif


.
 Usage of quelqu’un,quelque chose,l’alimentation.,les articles partitifs, L’alimentation et
restaurants Vocabulary pertaining to food and restaurants
 How to order in restaurants
 Le comparative et le superlative
 Making invitation ( informal )
 Writing to thank someone for the invitation
 How to express agreement or refusal to a , invitation proposal

6.
Grammar –future tense
Adjective Possessif -pronom possesif le mien la mienne etc

To learn how to ask questions about someone and talk about one’s family or office using
Adj possesif –pronom possesif

7. La publicité
 La publicité les petits announces

 Advertisements making them and responding to them asking inquiries etc


Classified ads --about accommodation qu’y a-t-il ?Y a-t-il/ modes de transport( review )

 Role play conversation between a client responding advertisement and the marketing
personnel of a firm ; the inquiries made and answered
 Role play: Respond to a given advertisement
 You work for a firm make an advertisement which will be put in letter boxes
 Making a classified ad and reading a classified advertisement and responding to it ( house
rentals etc )

8. la mode – entrepreneur -Coco channel


 Grammar- Le passé compose
 Passé compose with auxiliaries Avoir
IIPM (2010-13)
UGP_II_SEMESTER
 le dejeuner du matin , Poem by Jacques pervert

9.
le passé compose entrepreneur -Coco channel continued
 aux Etre with relevant text from various texts

10. Group discussion/ presentation 30 marks on any personality (or a topic of your
choice)

(in French using passé compose , future proche and passé recent )Topic to be decided

Personal interview: the candidate can speak about himself, his institute, his plans for the
future and any visit that he has done in the past . -4-5 minutes

NOTE: Allocation of teaching hours for individual topics will be at the discretion of the
faculty.

Mode of Evaluation
At the end of the trimester the students will be required to make a group project and
presentation in French on any topic of their choice. And will have to give a personal interview
This will comprise of 50% of their in their internal assessment. In addition there will be periodic
graded assignments and verbal communication evaluation.

BASIC TEXTS
 Dictionnaire
 Handouts by the faculty
 G. MAUGER: La Langue et civilization Francias
 French to English, English to French dictionary (Collins make easy)

EXECUTIVE COMMUNICATION – II

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS

COURSE CREDITS: 2

Note: The syllabus for Executive Communication – II (UGP Programs) is yet to be finalized and
approved by the national coordinator Prof. Rajita Chaudhuri. Hence that shall be marked to you
in the next week.
IIPM (2010-13)
UGP_II_SEMESTER

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