Professional Documents
Culture Documents
UGP_II_SEMESTER
BASIC TEXTS
VK BHALLA: Investment Management – Security Analysis and Portfolio Management
(S. Chand & Company)
PRASANNA CHANDRA: Security Analysis and Portfolio Management (TMH)
(Note: There will be no teaching on topics included here. The student groups will
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
prepare and present reports on one particular nation to their respective faculty)
The marks assigned will determine ‘internal assessment’ performance and will carry 30 – 50% of
total weightage
BASIC TEXT
DAVID C. THOMAS: Essentials of International Management: A Cross Cultural Perspective
(Sage)
INDIAN BUSINESS ENVIRONMENT
BASIC TEXT
K. ASWATHAPA: Business Environment for strategic Management (HPH)
ADDING GRAPHICS
Linking and Embedding Graphics
5. HOSTING (1 HR)
Free Host Servers & Paid Host Servers
Domain Name
6. PUBLISHING (1 HR)
FTP
Uploading all contents
Introduction into Search Engine Optimization
(V. IMP: This paper carries weightage of 3 credits. Hence it is a 36 teaching hours course. Out
of these 1 hour per week will be devoted to class room teaching, while 2 hours per week will be
spent on practical work)
BASIC TEXTS
WARD HANSON: Principles of Internet Marketing (Thomson)
STEVEN HOLZNER: HTML Black Book
DANIEL A. TAUBER, BRENDA KIENAN & MOLLY. E. HOLZSCHLAG:
Mastering Microsoft front Page (BPB)
BASIC TEXTS:
KRISHNAMACHARYULU & RAMAKRISHNAN: Rural Marketing (Pearson)
GOVIND APTE: Services Marketing (OUP.)
ANDERSEAN & KOTLER: Strategic Marketing for Non Profit organizations (PHI)
BASIC TEXT
P. VENUGOPAL: Sales and Distribution Management (Response)
BASIC TEXTS
HENRY ASSAEL: Consumer Behaviour and Marketing Action (Cengage Learning)
HARSH VERMA: Brand Management (Excel)
ADVERTISING CREATIVES
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
1. INTRODUCTION (2 HRS)
Anatomy of an ad./ commercial: copy and layout; script: audio and video
Communicating through the ad./commercial: Role of various elements
Note:
The emphasis in this paper will be on ‘learning by doing’; therefore no formal lecture
system will be followed.
Evaluation will be on the basis of preparing a minimum of 2 advertising campaigns, one
print and another one a TVC / Audio Commercial.
If possible, the faculty will organize visits to various sites for advertising / commercial
preparation and production.
IIPM (2010-13)
UGP_II_SEMESTER
BASIC TEXTS
WALLADERES: Craft of copywriting
SCHLEMMEN: Handbook of Advertising Art Production
CORPORATE ACCOUNTS
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
BASIC TEXT
RL GUPTA AND M. RADHA SWAMY: Corporate Accounting (Sultan Chand)
INTERNATIONAL BUSINESS & MANAGEMENT
BASIC TEXT
K.ASWATHAPA: International Business (TMH)
1. COMMUNICATION (3 HRS)
Nature, element, and characteristics of communication process
Alternative forms of communication: written, oral, and visual; personal and non personal;
commercial and non commercial
Mass communication: Role, target audience, media, and participants involved;
communication effects on interpersonal, social, cultural, economic, and political processes.
Effectiveness of communication: Prerequisites; barriers
BASIC TEXTS
KEVAL J. KUMAR: Mass Communication in India (JAICO)
JV VILANILAM: Mass communication in India (BR Publications)
CLOW & BAACK: Integrated Advertising, Promotion, and Marketing (EEE)
1. INTRODUCTION (3 HRS)
What is a case study; case studies in business and management; case method of learning;
case method vs. lectures – their relative suitability; types of case studies; meaning of ‘solution’
to the case problem/ situation.
Contribution of case study method towards bringing in real business scenario in the class
room set up, and development of decision making skills
The students are now quite well versed with the basics of grammar and spoken French.
During this trimester the emphasis will be on written and verbal communication. They will be
studying from their book as well as through pre prepared material.
Creation of dialogues, role plays, writing about a situation and speaking about it, and writing
letters (formal and informal) will be the thrust areas in this trimester.
OUTLINE TOPICS:
Introduction to future proche
Introduction to passé recent
IIPM (2010-13)
UGP_II_SEMESTER
Future
Introduction of verbs pronominaux
Imperatif
Pronouns-possessif ,Démonstrative, interrogative
Passé Composé tense (Limited to common verbs)
Informal letter writing
1. le tourisme
2. Conjugation and the usage of all relevant verbs in the first, second and third groups in
present,
Review numbers
Usage of Il faut ,pour+verb,other usages of verb in infinitive.
Usage of etre , avoir, aller , venir and 1st groupe verbes, to conjugate verbe Faire and its
usage to know about the second and third group verbs and how to use them Pouvoir and vouloir
Prendre, mettre,
Verbes Pronominaux
Role play : Introduce someone, ask for someone’s identity, and give your identity
Speak about your family and what each member of the family does.
Describe a given picture
Some common social etiquettes and common sentences in a social environment
Body parts ( review )
Visit to a doctor _ imagine a conversation informing him of your discomfort
2. le tourisme Location et directions
Impérative
Position ‘Où’ ( prepositions sur sous, dans , devant derriere , de, à etc
adjective interrogative Quel ... ?, pronom interrogative lequel….etc
Locations of places and map reading ‘ Dans quel direction’
Describe an existing location
To learn how to ask and to give directions on phone or/and on paper
Usage of “on”
Usage of Imperative in office environment (with pre -prepared material) Usage of
Imperative in other areas (revision)
3. le tourisme
Taking an appointment as per the convenience of the client asking for the number of the
telephone on which the client can be contacted
review time
Vocabulary pertaining to travel and tourism industry. Arrivals - departures
À , en and de + nom des villes et pays
Using dans combine de temps,dans, depuis ,pendant, Il faut
IIPM (2010-13)
UGP_II_SEMESTER
4. le tourisme
Seasons
Describe the various seasons and the weather
Verbe , Faire ,
Il Fait , il neige , il pleut etc
Role play ;
How to enquire about destinations ,
Make reservations for a flight , find out about weather in a particular month from travel
agents.
6.
Grammar –future tense
Adjective Possessif -pronom possesif le mien la mienne etc
To learn how to ask questions about someone and talk about one’s family or office using
Adj possesif –pronom possesif
7. La publicité
La publicité les petits announces
Role play conversation between a client responding advertisement and the marketing
personnel of a firm ; the inquiries made and answered
Role play: Respond to a given advertisement
You work for a firm make an advertisement which will be put in letter boxes
Making a classified ad and reading a classified advertisement and responding to it ( house
rentals etc )
9.
le passé compose entrepreneur -Coco channel continued
aux Etre with relevant text from various texts
10. Group discussion/ presentation 30 marks on any personality (or a topic of your
choice)
(in French using passé compose , future proche and passé recent )Topic to be decided
Personal interview: the candidate can speak about himself, his institute, his plans for the
future and any visit that he has done in the past . -4-5 minutes
NOTE: Allocation of teaching hours for individual topics will be at the discretion of the
faculty.
Mode of Evaluation
At the end of the trimester the students will be required to make a group project and
presentation in French on any topic of their choice. And will have to give a personal interview
This will comprise of 50% of their in their internal assessment. In addition there will be periodic
graded assignments and verbal communication evaluation.
BASIC TEXTS
Dictionnaire
Handouts by the faculty
G. MAUGER: La Langue et civilization Francias
French to English, English to French dictionary (Collins make easy)
EXECUTIVE COMMUNICATION – II
COURSE CREDITS: 2
Note: The syllabus for Executive Communication – II (UGP Programs) is yet to be finalized and
approved by the national coordinator Prof. Rajita Chaudhuri. Hence that shall be marked to you
in the next week.
IIPM (2010-13)
UGP_II_SEMESTER