hamdard business review_hamdard business review 03-03-2010 6:39 AM Page 1
CIT Group files for bank-
ruptcy
CIT GROUP, the US lender to
thousands of small and medi-
umsized businesses, filed for
bankruptcy on Sunday as the
global financial crisis left it un-
able to fund itself and the re-
cession clobbered its loans.
The bankruptcy, among the
largest in US corporate history,
has been widely expected for
months.
WINDOWS 7 FREE OF
TAX TANGLE
Computer users in India will
soon be able to buy Microsofts
new operating system Win-
dows 7 to replace their old op-
erating systems, as the
government has removed the
anomalies in taxation of pack-
aged software sold through
physical media such as CDs.
The Windows 7 consignment
to India was held up at Cus-
toms because of a tax dispute.
Sachin to help Adidas open
innings in sports goods
The worlds second largest
sports goods manufacturer,
Adidas, now has a new expan-
sion: All Day I Dream About
Sachin. Perhaps the best way
the German brand could have
announced its entry into the
cricket equipment market. It
has launched Three Stripes
cricket goods by getting the
Adidas logo on the highest run-
making bat in world cricket.
Sachins multi-year bat en-
dorsement deal (including that
of apparel and footwear) has
been inked for close to Rs 3.5-
Rs 4 crore ($1 million) per
year.
Tech Mahindra net up 21%
IT major Tech Mahindra on
Tuesday met expectations with
a 21% sequential rise in net
profit in the September quarter
and also announced that it had
reached an in-principle agree-
ment with its largest client,
British Telecom, to protect its
future revenues.
GST may bring small-scale
producers in tax ambit
A host of small-scale producers
could come into the tax net
under the proposed goods and
services tax (GST) as the draft
being examined by states seeks
to impose the new levy on
units with a minimum annual
turnover of Rs 10 lakh. At pres-
ent, all taxes and levies have
separate threshold levels.
- Compiled by
Vivek Parashar
We are seeing a lot more of
this kind of foundation prob-
lem these days!
Hon’ble Min. Ghulam Nabi
Azad at NCRDCA ‘09
The Department of Computer
Science, Jamia Hamdard held
the National Conference on
Recent De-
velopments
on Comput-
ing and its
Applica-
t i o n s
(NCRDCA
’09) on to
draw to-
gether re-
searchers
and devel-
opers from
academia
and indus-
try across
all fields of
Computing
and to discuss the practical
challenges encountered and the
solutions adopted. Papers were
Walt Disney: The Leader Wonder
“I have been up against tough
competition all my life. I
wouldn't know how to get
along without it.” -Walt Dis-
ney
Walt's optimism came from his
unique ability to see the entire
picture. His views and visions
came from the fond memory of
yesteryear, and persistence for
the future. A pioneer and inno-
vator, and the possessor of one
of the most fertile and unique
imaginations the world has
ever known. Even thirty years
after his death, we still con-
tinue to grasp his ideas, and his
creations, remembering him
for everything he's done for us.
Disney, the Biz Leader:
A magical world is almost
every kid’s dream and it was
the dream of one man too. Walt
Disney is one of the most cele-
brated business leaders of our
time who bridged the past and
the future through his magical
world of wonder.
"When You Wish Upon A
Star", one of Disney's famous
musical scores, says it all. In-
deed, Disney's imaginative
thoughts led him to be a victor
in the entertainment business.
Disney's success tells a tale of
a roller coaster ride.
invited for the same and ac-
cepted ones were published
too.
The Chief Guest was Hon’ble
Ghulam Nabi Azad, Minister
of Health and Family Welfare,
Disney: The Journey:
Disney's story of success roots
from his early childhood days
during his stay at Marceline,
Missouri and Kansas City. His
love for drawing was inspired
by a farm where he lived with
his family and by the tracks of
Santa Fe Railroad where he
worked selling candies and
newspapers.
Coming back from World War
I in France, Disney asked for
his father's support to begin his
artistic career. Rejected, Dis-
ney tried his luck by himself
and worked at the Pesemen-
Rubin Art Studio where he met
Ubbe Iwwerks.
In 1920, Disney and Iwwerks
put up their own company "Iw-
erks- Disney” which eventu-
ally collapsed. Soon after, they
both joined Kansas City Film
Ad as animators. Disney's Film
Ad days made him venture into
animation experiments which
led him to form Laugh-O-
Gram Films in 1922.
Disney produced short car-
toons and later live-action
films such as Alice's Wonder-
land. With Alice's Wonderland
unfinished, Laugh-O-Gram
Films filed for bankruptcy.
Disney went to Hollywood to
try film direction but with no
FOREWORD BY THE HOD, MANAGE-
MENT SCIENCES, JAMIA HAMDARD
Dear Professors, students, staff members, on the pro-
pitious occasion of launching the first newsletter of
Govt. of India while the Guest the Department of Management studies, Jamia Ham-
of Honour was Prof. Kiran
dard, I extend to all of you, my best wishes for your
Walia. Recent developments in
the related happiness, good health and prosperity.
field were
discussed at Founded in the year 1998 , Department of Man-
length and agement, Jamia Hamdard has since been a centre of
the authori-
ties were en-
learning and development. It has been constantly
couraged, by metamorphosing itself to be at the forefront of the
one and all, evolutionary academic entity on one side and a
to start
skilled human resource provider to the corporate
n e w e r
courses like
world on the other. The faculty here continues to
MBBS to fa- make great strides in moving the department for-
cilitate edu- ward.
cation at all
levels and to
keep the
We continue towards establishing a better and com-
baton of petitive arena for our students in the management
Jamia Ham- sphere, and we truly believe that “The role of man-
dard high. agement is not getting work done from people, but
- Anismita Ghosh, MBA
(Pharma) 2nd Yr
developing people through work”.
Professor & Head
such luck and not much of an
experience, he then asked his
brother, Roy, to finance him to
Bruce Weitzman visits
put up again a studio, Disney
Brothers' Studio. In 1925, Dis- Jamia Hamdard
ney hired more people to join Bruce Weitzman gave a guest Unfortunately, the U.S. style is
his team. lecture on the importance of very different from Indian-
U.S.-style writing. Mr. Weitz- style writing. U.S. readers fail
The Disney studio grew man, a Harvard-trained lawyer, to understand what you’re try-
through Oswald the Lucky is president of Andworth ing to say, no matter how hard
Rabbit's success. Unfortu- Chambers LLC, a U.S. firm in they try. Or worse, readers
nately, Disney lost the rights Chicago. might think they understand
to the Oswald character along but reach a con-
with his staff in 1928. This Why You clusion that is the
downfall led to the creation of Should Learn opposite of what
Steamboat Willie where About U.S.- you intended.
Mickey Mouse became his Style Writing Sometimes, read-
popular cartoon character. ers will look at
Disney regained the studio Writing in the your document
and even got an Academy U.S. style is a and conclude that
Award in 1932. skill that can be you are stupid or
crucial to your incompetent.
During the 1930s, Disney success, espe- Sometimes, read-
started to produce full-length cially if you ers will simply
features such as Snow White write anything not bother to read
and the Seven Dwarfs, earning for anyone from the U.S. your document. They will con-
$8 million. The big break was clude that the effort would be
short-lived due to World War II U.S. readers expect everything more trouble than it’s worth.
and slowly recovered in the to be written in the U.S. style. - Continued, P 4
late 1940s. Disney continued
producing Peter Pan and Alice
in Wonderland full-length pic-
tures also adopting Technicolor
and sound scores for his works.
The birth of Disneyland along
with other theme parks came
during the 1950-1960s. It was
at the same time when Disney
had its first daily TV show now
widely known as The Wonder-
ful World of Disney. The fol-
lowing years after his death in
1965, Walt Disney Company
continually expanded through
the opening of Magic King-
dom, EPCOT, Disney -MGM
Studio Theme Park and the
2005 acquisition of Pixar Ani-
mations.
Mantras of Walt Disney's
Life:
-Get your hands dirty: Don't be
afraid to roll your sleeves up
and get out there where the
customers are.
- Continued, P2
hamdard business review_hamdard business review 03-03-2010 6:39 AM Page 2
During a training session, the
trainer asked us to close our
eyes and think about a ma-
chine. He asked us to think
about its surroundings, its
vicinity, the people around it
and everything else around it.
Then he asked us to open our
eyes and tell him what each
one of us saw. All of us had dif-
ferent answers for the ma-
chines but the answer for its
vicinity was the same – a fac-
tory churning out smoke and
filthy water. When asked about
the people in the vicinity, most
of us saw workers working on
those machines in heat and
sweat, but the owners sitting in
air-conditioned rooms super-
vising the work from there.
I am not of the view that the
companies have not changed
from this scenario to a much
better one, but what has not
changed is the perception of a
factory in the minds of the peo-
ple. A common man still be-
lieves that a business house can
never do any good to the
mankind and the owners of the
companies care only about the
profits. To some extent this is
true as well. To change this
perception of the people about
the companies, the leading
business houses of the world
Top Stress Busters at Work
In the current financial climate,
which brings almost universal
stress, it is more important than
ever to find ways to help re-
duce stress in the workplace.
Here are ten tips to get you
started:
1. Short breaks
Encourage employees to take a
5-minute break in the morning
and afternoon, ideally they will
stretch their legs with a short
walk, which not only gives
them time out, it also gets the
blood flowing.
2. Treat your body well
While it’s not your role to act
like a parent, you can lead by
example health-wise, and per-
haps offer information on how
your employees can eat a bal-
anced diet, get enough sleep,
exercise regularly and reduce
coffee intake.
Stimulants such as alcohol,
caffeine or cigarettes actually
increase stress levels. You
might also consider providing
a daily fruit basket to promote
healthy snacking - and demon-
strate that you’re interested in
helping your employees lead
healthier lives.
3. Stress Management semi-
nars
"A counselor or facilitator of-
10 things for an MBA student
Being in the MBA program for
3 months taught me quite a few
things. Although most of them
are important, some of them
can be described as plain
weird. I have compiled a list of
10 points that seem just weird
to me.
1. Has to have a STRONG
opinion on the budget
2. Has to have a STRONG
opinion on the recession
3. Has to get himself/herself
subscribed to a financial news-
paper (for a more elite feel,say
things like "'The Economics
Corporate Social Responsibility
have pioneered to become Cor-
porate Citizens and perform
Corporate Social Responsibil-
ity.
Bringing about a sudden
change in the minds of people
is very difficult. And what’s
even tougher is to measure the
magnitude of change that the
efforts have brought about. For
instance, it is difficult to meas-
ure how many voters in India
voted due to the awareness cre-
ated by Jaago Re campaign by
Tata Tea. Similarly, it is not
possible to measure the amount
of Critical Thinking induced in
the students of New York City
by the iSchool initiative of
Cisco.
So, how should the companies
change the perception of peo-
ple about the companies? I pro-
pose a three step proces:
1) Work with and work for the
people
The mission statement of Shell
reads as ‘To safely market and
distribute energy and petro-
chemical products while offer-
ing innovative value added
services.’ Similarly, the vision
statement of Citi Institutional
fers an objective way to look at
an issue or problem during
group or individual supervi-
sion, often using a solution fo-
cused approach.
4. Meditation, yoga and breath-
ing exercises
You don’t need to pay for
classes to introduce your work-
ers to the benefits of Eastern
relaxation and wellbeing prac-
tices - there are plenty of prac-
titioners who will visit your
workplace for gentle group
sessions.
5. Fix the environment with er-
gonomics
"Make whatever adjustments
you need to the lighting, tem-
perature, noise level and other
controllable factors in your of-
fice.
6. Mentoring
"Mentors can be highly effec-
tive in reducing stress experi-
enced by junior staff. Not only
do they give career guidance,
they can also provide psy-
Times' is Bullshit. 'Business
Standard' is better")
4. Read the above paper every-
day and have a STRONG opin-
ion on each and every article in
it
5. Should be able to give un-
necessary presentations at the
drop of a hat
Consulting says, ”We believe
that excellence in consulting
requires client advocacy and
stewardship, a passion for lead-
ing-edge investment solutions
and the delivery of experienced
consulting services in a way
that helps us exceed our
clients’ expectations every
day.” Though there’s nothing
wrong with this mission and
vision, but none of them talks
about the environment that
they are operating in or the
people whose lives are being
affected by their operations but
who are not their ‘clients’. To
transform into a responsible
Corporate Citizen, the first step
is to orient the company to-
wards a people-oriented organ-
ization that works to solve the
chosocial support based on
their own experience of stress-
ful situations.
7. Sporting activities
Enjoying sports, from golf to
cycling to tennis, can be a fun
way to get exercise and relieve
stress, providing endorphins
and a social outlet.
Team activities are also a great
way to enhance working rela-
tions. Sponsor a company
sporting team, such as netball,
soccer, and rugby.
8. Back massages
Workplace massage services
remain one of the more popular
stress-releasers for businesses
large and small because they’re
easy to organize, affordable
and time-efficient.
9. Music in the workplace
According to the Australian
Music Therapy Association
music is a great stress reliever
and contributor to wellbeing, to
the point that it's being used in
hospitals.
10. Laughter classes
Some companies take a novel
and creative method to reduc-
ing stress, boosting morale and
improving productivity in the
workplace: laughter classes.
- By Asgar Ali Shah,
MBA (Gen) 1st Yr
6. Should support his above
presentation with unnecessary
but logical points
7. Has to know how to bullshit
on all of the above points
8. Has to know how to bullshit
about anything
9. Has to know how much a
person is bullshitting
10. A better MBA knows how
to bullshit the bullshitter
-Sulaiman Shakil Taji,
MBA (Gen) 1st Yr
problems of the society. For in-
stance, the vision of Philips
Electronics is, “In a world
where complexity increasingly
touches every aspect of our
daily lives, we will lead in
bringing sense and simplicity
to people.”
2) Empower the down-trodden,
don’t pity them
It has always been a notion
among the people to HELP the
down-trodden sector of the so-
ciety as a part of the CSR ini-
tiative. Many organizations do
this through donations to char-
ities, direct donation to the
people and sponsorship pro-
grams. But sadly, this category
of initiatives doesn’t do any
good to the society in the long
Mantras of Walt Disney's Life:
-Believe people can do more
than they think: To 'wow' cus-
tomers in over-crowded mar-
kets you need to draw
exceptional performances out
of your people. That means
having confidence in them and
pushing them beyond their
comfort zone.
-There is no box: Today you
hear people talk about 'thinking
outside the box'. But Walt
would say, 'No! Don't think
outside the box! Once you say
that, you've established that
there is a box.'
-Have a vision: Walt Disney
died before Disney World in
Florida could be completed.
On opening day in 1971, al-
most five years after his death,
someone commented to Mike
Vance, creative director of
Walt Disney Studios, 'Isn't it
too bad Walt Disney didn't live
to see this' 'He did see it,' Vance
run. In fact, they lay a founda-
tion for a dependent commu-
nity and hence a dependent
country. As Ms. Sharmila
Katre puts it, Corporate Social
Responsibility is about em-
powerment, and does not mean
‘giving’ but ‘encouraging, de-
veloping, nurturing and sus-
taining’. Initiatives like ‘Cloth
for Work’ and ‘School to
School’ run by Goonj
(www.goonj.info) in New
Delhi are perfect examples of
the type of CSR programs that
should be executed by the cor-
porate houses. These will not
only empower the people at the
bottom of the pyramid but also
create a potential customer
base or at least a valid referral
for the companies and thereby
act as powerful change agents
for the perception change dis-
cussed earlier in the article.
3) Build a brand, not a trade-
mark
Companies need to be very
careful in assessing the impact
of the projects taken up by
them or the business deals un-
dertaken by them. It takes
years to build a brand that rep-
resents trust and confidence
but one wrong move brings the
replied simply. 'That's why it's
here.'
-Inspire people; then let them
get on with it: Walt challenged
and inspired you by talking to
you. He wouldn't give you de-
tailed instructions about what
he wanted you to do. Instead,
he would simply point you in
process of change to a halt.
Tata, for example, is undoubt-
edly the most trusted brand in
India and represents the most
philanthropic business house-
Tata Sons. But Greenpeace In-
ternational has claimed that the
port being built by Tata Steel at
Dhamra is a serious threat to
the turtles’ nesting grounds and
the issue has been done a seri-
ous damage to the image of
Tata’s in India.4 So, while try-
ing to bring about a change in
the perceptions of people, the
organizations should carefully
select the projects keeping all
the stakeholders in confidence
and working for the mutual
benefit for all of them.
Corporate Social Responsibil-
ity as a business model is still
in its nascent stages and is a
developing form of business.
Still, the seriousness of the reg-
ulatory bodies all over the
world, the legislations and the
corporate governance policies
of the governments indicate
that CSR will emerge as the
major agent of change for the
corporate image
- Ekta Ahuja &
Kanica Kanungo,
MBA (HM) 1st Yr
the direction he wanted you to
go, and then leave the rest up
to you.
- Connect with people on a per-
sonal level: Whenever anyone
called him Mr. Disney he got
upset. It was always Walt for
everyone.
- Encourage people to learn:
Walt ran the studio like a uni-
versity. Everyone was learning
all the time.
- Stop being afraid: The rest of
us live in fear. Walt had no fear.
His life is summed up by this
famous quote of his:
"I only hope that we don't lose
sight of one thing - that it was
all started by a mouse.”
-Asgar Ali Shah,
MBA (Gen) 1st Yr
hamdard business review_hamdard business review 03-03-2010 6:39 AM Page 3
Pharma News Feed Hamdard A new light on the horizon
ORG IMS reports IPM sales
growth at 9.6% in Sept '09
The value growth of Indian
Pharmaceutical Market for the
month of September 2009 was
recorded relatively lower at 9.6
per cent as compared to 16.5
per cent growth in month of
August 2009, according to
ORG IMS, the world’s leading
provider of market intelligence
to the pharmaceutical and
healthcare industry. The top
gainers were Sanofi Aventis,
Emcure and Intas Pharma.
Astellas, Medivation enter
worldwide pact to co-com-
mercialize MDV3100 to treat
prostate cancer
Astellas Pharma Inc. (Astellas)
and Medivation, Inc. an-
nounced that they have entered
into a global agreement to de-
velop and commercialize
MDV3100 which is Mediva-
tion's investigational drug for
the treatment of prostate cancer
wherein the parent firm will re-
ceive a total cash payment of
$1000 million.
Glenmark’s consolidated net
profit declines by 31% in Q2
Glenmark Pharmaceuticals, the
research-led global integrated
pharmaceutical company, has
suffered a setback during the
second quarter ended Septem-
ber 2009 and its consolidated
net profit declined sharply by
31.1 per cent to Rs 80.89 crore
Globalization
As social determinant of Health
The phenomenon of globaliza-
tion is having a major impact
on food systems around the
world. Food systems are
changing, resulting in greater
availability and diversity of
food, although access to this
food is by no means universal.
Many of these changes are
closely associated with urban-
ization, increasing incomes,
market liberalization and for-
eign direct investment. Com-
petition for a market share of
food purchases tends to inten-
sify with entry into the system
of powerful new players such
as large multinational fast food
and supermarket chains.
The losers tend to be the small
local agents and traditional
food markets and, to some ex-
tent, merchants selling “street
foods” as well as other food
items. The supermarkets bring
with them significant improve-
ments in standards of food
quality and safety at competi-
tive prices and convenience,
factors which are highly attrac-
tive to an increasingly sophis-
A lecture on Leadership
Adnan Ahmed, cur-
rently working as a re-
search analyst with the
consultancy firm Mc
Kinsey is an alumni of
our college. He came
on 23rd Feb for a guest
lecture on “The impor-
tance of breeding lead-
ers in an organization
to ensure continuity”.
He began by sharing
his experience during
the college years and
how it evolved him.
from Rs 117.36 crore in the
corresponding period of last
year. This is mainly on account
of significant higher interest
cost.
GE launches HealthAhead
for its employees
GE has launched the 'HealthA-
head: Stand up for your Health'
for all its employees, globally,
and in India, which is an op-
portunity for GE employees to
engage in the company’s new
efforts of creating a culture of
health, through an increased
focus on nutrition, stress man-
agement, smoking cessation
and the promotion of physical
activity. Leading healthcare ex-
perts were invited to provide
insights on life threatening dis-
eases and tips to lead a healthy
life.
DoP may fail to meet target
of 276 Jan Aushadhi stores
by March 31
In spite of Union minister of
state for chemicals, Shrikant
Jena's directive, the ministry's
ambitious Jan Aushadhi
(generic drug) stores project, is
going on at a snail's pace and
the department of pharmaceu-
ticals cannot match up the tar-
get of 276 stores by March 31,
2010. Only 35-40 per cent of
the target will be achieved, it is
learnt.
- Compiled by
Anismita Ghosh
ticated consumer. Thus these
changes in food systems affect
availability and access to food
through changes to the food
production, procurement and
distribution systems and the
food trade environment. In turn
this is bringing about a gradual
shift in food culture (towards a
more universal one), with con-
sequent changes in dietary con-
sumption patterns and
nutritional status that vary with
the socio-economic strata.
Indeed, the lower socio-eco-
nomic population groups drift
towards poor-quality, energy
dense but cheap and affordable
foods. The main drivers to
change in food systems are di-
etary patterns, such as urban-
ization, increased income, and
capital flow and market liber-
alization. As a conclusion it
can be mentioned that the
health drivers are actually driv-
ing the success of the global-
ization.
- Mohd. Tanveer, MBA (PHI)
2nd Yr
The two hour intense need to invest in rela-
lecture on leadership tional chemistry and
that followed was en- why they need to see
everyone as a “10”,
were some of the top-
ics that he touched and
it left us thirsty for
more. He also sus-
tained his points with
live examples that we
all could relate to.
lightening in every
way. The position -Vivek Parashar
myth, the influence MBA (Gen) 1st Yr
challenge, how leaders
News Feed
AICTE Sponsored Na-
tional Seminar On
‘Emerging Trends In
Pharmaceutical Sciences’
Conducted By Faculty Of
Pharmacy, Jamia Hamdard
A two-day AICTE spon-2
sored National Seminar on
‘Emerging trends in Phar-
maceutical Sciences’ was
recently conducted by Fac-
ulty of Pharmacy, Jamia
Hamdard, New Delhi on
21-22nd March 2009 at
Convention Centre of Jamia
Hamdard. Around 350 del-
egated comprising of teach-
ers, research scholars and
postgraduate students from
various institutes across
India participated in the
two-day seminar.
Dr. Sudarshan Arora,
President, R&D, Ranbaxy
Laboratory Ltd. has been
inducted as Adjunct Profes-
sor in the Department of
Clinical Research, Faculty
of Allied Health Sciences,
Jamia Hamdard.
Prof. Ashok Rattan, Chief
Executive, Fortis Clinical
Research Ltd., Faridabad
has been inducted as Ad-
junct Professor in the De-
partment of Clinical
Research, Faculty of Allied
Health Sciences, Jamia
Hamdard.
Young Investigator Award,
presented by Oxygen Club
of California to Mr.
Sandeep C. Chaudhary,
Department of Toxicology,
Faculty of Science, in ap-
preciation of Scientific Ex-
cellence.
- Compiled by
Vivek Parashar
Growing wave of consumerism
Indians are among the happiest
consumers in the world. It is a
completely changed scenario.
The days of painful wait while
savings accumulated, to buy
that one mixer-grinder or a
stereo can best be remembered
as ancient history. Luxury was
the domain of a handful of for-
tunate beings and any purchase
luxury item was frowned upon
as a waste of money.
Driven by a 500 million strong
consumer segment India is on a
shopping spree. Facilitating
this trend in the post liberalisa-
With the advent of newer and
newer technology, time has
stopped being a commodity
and has become more of a lux-
ury! Saving time is money,
they say. Speaking in this con-
text, the same analogy can be
drawn when we talk of Con-
tract Research Organizations,
which service the pharmaceu-
tical industry by taking off
much of their load. Outsourc-
ing is the buzzword here as
these CROs assume the legal
right of carrying out the lion’s
share of their sponsor’s work,
independently.
Why CROs are what they are
today are because of the varied
services they provide from
micro analyzing a problem to
looking for real life feasible so-
lutions – you name it, they
have it. Product development,
formulation and manufactur-
ing; clinical trials manage-
ment; clinical, medical and
Ranbaxy To Supply Tamiflu In India
To supply 900,000 capsules initially
Oseltamivir is an antiviral drug
that slows the spread of in-
fluenza virus between cells in
the body by stopping the new
virus from chemically cutting
ties with its host cell.
Ranbaxy Labs, has received
orders from the national gov-
ernment to supply the generic
version of Roche's anti-viral
Tamiflu, used to treat the
H1N1 flu. Ranbaxy will supply
900,000 capsules initially.
tion era are the swanky malls,
the hard to resist deals, the
brand invasion, the increased
disposable income and the
awareness of all that can be
possessed. The new consumers
appear to believe in the neces-
sity of the ‘must have’ products
like a good car, residence in
posh locality, best brands in
their closet and holidays at ex-
otic locales at home and
abroad.
Academicians, who have not
been studying the phenomenon,
argue that consumerism has a
positive effect also because it
creates a reason for individuals
to craft new identities and
adopt values that are more rel-
evant to them.
How it was triggered, also
speaks much about the nature
of this spectacle. It was defi-
nitely the lot of the wealthy to
indulge in lavish consumption.
It was only during the crisis
sparked off by over production
in the nineteenth century that it
became imperative that a need
had to be created otherwise the
cookie would crumble. These
would have to be a base from
where consumption could grow
and spread to an enormous
number of people to help create
mass consumerism.
This stage was set and the
safety monitoring; biostatistics
and medical writing services,
and many other complemen-
tary services are provided by
CROs.
But the reasons for outsourcing
are attributed by non-availabil-
ity of services in-house, in-
creased complexity of clinical
trials, large requirement of pa-
tient populations, presence of
regionalized diseases, and
knowledge of regulatory af-
fairs in a particular country and
so on.
Reasons why CROs are so im-
portant are because, the spon-
sor can convert the fixed costs
of maintaining personnel and
other facilities into variable
costs, by outsourcing the same
work to CROs and thus save
costs.
Also, they are meant to lessen
the chasm between the cus-
Ranbaxy is India-based drug
manufacturer, and a global
generics producer of drugs.
Anti-infectives amoxycillin
and ciprofloxacin, and cardio
drug simvastatin are among
Ranbaxy's top sellers. The
company is foccused on gas-
trointestinal, musculoskeletal,
and central nervous system dis-
orders, as well as diabetes,
pain, allergies, and HIV/AIDS.
Ranbaxy is majority owned by
Japan's Daiichi Sankyo.
script was set in motion by
using a variety of means. Lux-
uries had to be made into ne-
cessities. A major
transformation was affected in
the meaning conveyed by
goods and how they were pre-
sented and displayed. A part of
this scheme was the evolution
of the department store into a
place to display goods as ob-
jects in themselves.
Advertising was another vehi-
cle set in motion to influence
the creation of the consumer.
The effect of this artificial cre-
ation of need is such that no
matter where one travels there
will be a similarity by way of
presence of the elements of
urban life automobiles, adver-
tising, supermarkets, shopping
centres, hotels, fast food
chains, credit cards etc.
The manifest function of this is
that any person can buy into a
higher class. All you need are
the correct consumable objects.
Enough hard work can help
you reach the goal of experi-
encing luxury. A latent function
of this consumerist attitude is
that it can create greater satis-
faction in the culture and sub-
sequently sow seeds of conflict.
People of lower classes come
to resent that they do not have
as much access toward luxury
and people of higher classes
tomer and supplier. They are
needed to conduct future scien-
tific pursuits in the long run
and can streamline the targets
and the workload of the phar-
maceutical companies. They
maintain a focused approach
regarding the services they
provide, be it data management
or clinical services, with a high
degree of efficiency.
Talking plastic, CROs are the
next big thing as they are about
to grow worth $1 trillion by
2013 as majority of pharma-
ceutical companies spend 20%
of their expenses on R&D and
are all set to increase the ratio.
Undoubtedly, CROs will be
growing by leaps and bounds
and make life easier for a lot
many people, directly and indi-
rectly, engaged in this busi-
ness.
- Anismita Ghosh, MBA
(Pharma) 2nd Yr
Jamia Hamdard En-
ters Into Research
Collaboration With
Ranbaxy Labs
Jamia Hamdard has renewed
its MoU with India’s leading
Pharmaceutical Company,
Ranbaxy Laboratories Limited
for study of safety of new
drugs and training of students
and other areas of new drug
discovery and clinical research.
This MoU will also cover on
drugs used traditional medicine
systems including Unani Med-
icine . This type of collabora-
tion for more than ten years has
resulted in some very success-
ful research outputs and human
resource development. It is
hoped that this collaboration
will be useful to both the or-
ganizations
- Compiled by
Vivek Parashar
come to look down upon the
second rate consumables and
lifestyles of others.
It is the negative effects of con-
sumerism in terms of identity
conflicts that need to be ad-
dressed. Manufacturers, adver-
tisers as well as individuals
need to make suitable adjust-
ments to ensure that while the
quest for improved living con-
ditions and fulfilment continues
the process of development
helps build a new identity
rather than erode individual
self-concept. Also, there has to
be a conscious cooperation to
make the society move towards
a more equitable structure.
It has been aptly remarked that
‘a consumer culture makes it
easy to accept the slow erosion
of social, political and moral
standards, because their pass-
ing is hardly noticed we are all
too busy shopping’. Even
though this is an inevitable of
the new global economic order,
the dictum of “have money-
will spend”, will have to cor-
rect itself if some resemblance
is to be maintained. Despite the
huge increase in per capita con-
sumption, the sad fact is that in
the last 50 years people have
not become happier.
- Parul Bhadoo
MBA (Gen) 1st Yr
hamdard business review_hamdard business review 03-03-2010 6:39 AM Page 4
Interview with
Nisha Mehrotra
of GENPACT
An HR Rep’s Perspective
1. What are the key responsi-
bilities of a person at your
designation?
A HR manager in the ERM
role would be responsible for
around 250 folks for their en-
tire life cycle in an organiza-
tion - that is right from
ensuring that the right candi-
date has been hired in the right
process, to ensuring all their
comp and benefit related issues
being resolved, their perform-
ance assessment is done timely
and most importantly they are
being exposed to various train-
ing and development programs
to ensure their career growth.
In a Corporate role - HR man-
ager would be more responsi-
ble for individual goals which
tie up to an organization over-
all goals for example overall
performance assessment tool,
recruitment at Band 5,4 level
and AVP and above level, de-
veloping retention tools, creat-
ing and maintaining
compensation policies etc. in
these role folks are more re-
sponsible for project based de-
liverables. The most important
thing for a HR manager to be
successful is to ensure that he
or she is well knit with the
business and understands its
ins and outs.
2. What are the various chal-
lenges faced by an HR man-
ager, on a day to day
perspective?
Some of the major challenges
faced by any HR manager is to
ensure that at any point of time
business has the right kind of
people to work – therefore re-
cruiting right folks is a biggest
challenge especially when the
supply funnel is thinner than
the demand in the market. Also
ensuring that employee’s de-
liver to the best of their capa-
bility especially in the time of
recession when everyone is
under a pressure is also a diffi-
cult task.
3. What are your views on
HR outsourcing in India, and
as a global perspective?
Do you think recruitment
should be outsourced? - Re-
cruitment can be outsourced
only at the levels where the or-
ganization is hiring generic
profiles across the levels. In
Genpact our focus on hiring is
very strong and therefore we
have a separate hiring depart-
ment completely dedicated to
hiring right people for apt jobs.
Outsourcing in HR is more
successful in processes like
payroll etc where the process
across organizations is more or
less same and standardized.
4. What according to you can
be various innovations in
HR?
The most important innovation
in HR is to ensure that each
and every process is measura-
ble and has a metric around it
as HR in itself is a very subjec-
tive area and the success of any
organization lies in making it
as objective as possible
5. How do you ensure to get
the right person for the right
job?
We ensure this by having crisp
job descriptions in place, en-
suring that the hiring folks un-
derstand the business
requirements clearly and are
well equipped to screen the
folks to be hired.
U.S. readers will almost never
tell you about their negative re-
action. They will not
want to hurt your feel-
ings. They will not want
to be drawn into any un-
comfortable conversa-
tion about your
weaknesses and possible
improvements. It’s eas-
ier to simply hire some-
one else, promote
someone else, or give
someone else the best as-
signments.
Of course, it’s unfair that
U.S. readers expect
everything to be written
in the U.S. style. It’s un-
fair that U.S.-style writ-
ing is not the same as
Indian-style writing. It’s
unfair that U.S. readers
will react negatively if
you fail to write in the
U.S. style. And on top of
everything else, it’s unfair that
U.S. readers will not tell you
about their negative reactions.
6. Do you think Brand name
(such as IIM) matters, at the
time of recruitment?
A brand name definitely sells
as it has an established value
attached to itself. One of the
criteria to hire from the insti-
tute is to see its overall rank-
ing. But this is not the only
criteria as the overall experi-
ence in terms of the perform-
ance and retention of the folks
hired plays a more important
role.
7. As we know there’s been
recession around for a long
time now, how do you think
this has impacted HR as a
vertical in your organiza-
tion?
Recession has not created too
strong ripples in the organiza-
tion but the impact has been
twofold: performance parame-
ters have become more strin-
gent and non performance all
the more intolerable. Also hir-
ing slowed down at certain lev-
els and businesses initially but
has gained back the momen-
tum now.
8. In this time of recession,
should we hunker down and
focus on “lean” n austerity,
not growth?
No, rather organizations should
consider this time as one of the
best to hire fresh and smart tal-
ent into the organization as
after every trough the economy
goes through a rise. Having
said that this would also be a
time to relook at the perform-
ance parameters and policies
but in case the company cleans
the organization too stringently
at this time, during the growth
period which follows reces-
sion, the organization would be
in a rat race to hire from any-
where and everywhere.
9. Do you think HR has re-
ally become a cost centre for
any organization?
Since HR does not contribute
in the form of direct revenues
therefore it is considered as a
cost centre by most of the or-
ganization but there are ways
in which HR department of any
organization can undo the no-
tion. This can be done by
avoiding any revenue leakage
that can be caused by failure to
deliver on HR activities like
ensuring availability of folks at
the right time, ensuring that the
customer is aware of all the
employee related policies in
advance, being up breast with
the latest tool in HR field in the
market, and most importantly
Bruce Weitzman visits Jamia Hamdard
After all, how can you know
there’s a problem if nobody
tells you about it?
by ensuring that the employees
are motivated enough to de-
liver on the targets to cus-
tomer’s delight.
10. What are the various
ways by which the employees
can be motivated?
One of the best ways to keep
the employees motivated is to
make them clear about the big-
ger picture in the organization
– as to how there deliverables
are tied up to the organization
goals. Genpact arranges for
monthly or quarterly meetings
with the leaders of the business
and the CEO of the organiza-
tions as well across locations
so that all employees are at par
and everyone is aware of the
direction in which the organi-
zation is heading. Continuous
feedback and coaching is an-
other way to keep the employ-
ees engaged and this can be
done by ensuring that the right
tools of training and develop-
ment are in place.
11. What are the various
ways to curtail attrition in an
organization?
One of the tools that are used
to curtail the organization is to
do a predictive analysis by
each HR and business manager
for their teams in terms of the
probability of that person leav-
ing the organization in the next
month or three months depend-
ing on various factors like shift
timings, salary issues, personal
reasons, career growth etc.
This gives the manager enough
levies to understand the issue
and address the same proac-
tively. Also keeping the em-
ployees engaged through
mentor mentee programs,
Family Connects, Town halls,
birthday and anniversary mail-
ers provides a personal touch
to the overall experience.
- Sana Ashraf,
MBA (Gen) 1st Yr
Editorial Board
Asgar Ali Shah
Faiziab Farooqui
Parul Bhadoo
Sana Ashraf
Vivek Parashar
Contributors
Anismita Ghosh
Faheem Ahmed
Saman Waseem
Special Thanks
Areeb Khan
There are many aspects of
U.S.-style writing and many
ways in which it differs from
SPORTS MOSAIC kick-off
AHOY! Showcases cultural talent
Oct 1:The weeklong event
spoke aloud the college vision
of promoting physical health,
education and wellness
amongst its students. Participa-
tion was strong in a variety of
competitive and recreational
sporting events which included
individual and team events
such as badminton, football,
cricket, volley ball as well as a
variety of indoor games like
carom, chess, checkers, etc.
Students from various depart-
ment actively took part in the
different events, and won lau-
rels in the respective cate-
gories. There was an
environment of overall cheer in
the campus as students in ac-
tion that week pursued all of
the activities and enjoyed the
spirit of team work and most of
all had fun.
- Saman Waseem,
MBA (Gen) 1st Yr
BUILDING BRANDS THE INDIAN
WAY (21-09-2009)
Jamia Hamdard univeristy
(Faculty of management)
organised a marketing sem-
inar, on Building Brands the
Indian Way on 21st Nov
'09. The seminar, a collabo-
rative effort of the of the
young students of MBA
mentored by the very en-
lightening Professor of mar-
keting Mr. Shahnawaz
Abidin, was a stupendous
success. The honorable
guests to grace the occas-
sion were marketing gurus
and professors of eminent
universities, namely Mr.
Mohit Beotra (Head Lowes
Advertisement), Mr. Arshad
Siddaqui (CMO Hamdard-
Wakf labs), Mr. Deepankar
Mukherjee (Prof. IILM),
Mr.Atif Rehman (Director
client servicing O&M), Mr.
Indian-style writing. Here are
just five of them:
Oct 8-9: Following the Sports
Week, Jamia Hamdard cele-
brated its cultural day MO-
SAIC on the 8th and 9th of
October. Various activities
were held ranging from naats,
ghazals, solo, duet and group
singing competitions. Students
actively participated in all the
events and displayed the im-
mense talent surging through
them. The purpose of the Cul-
tural Show was to get people to
actually participate and be in-
terested in it their overall aca-
demic as well as
extra-curricular development.
Furthermore, the show was in-
tended to give people a chance
to perform and show off their
talents.
Asad Ansari (Head Pana-
sonic, defense vertical), Mr.
Sanjeev Parashar (Chair-
man prof. IMT), Mr. Kartik
Raina (Management con-
sultant and trainer, Ex-COO
Dalmia Consumer Care),
Prof. Abad Ahmad(Ex-pres-
ident of AIIMS, Chairman
Agah Khan Foundation),
and Mr. Ravi Swami-
nathan(Prez.HP India).
The seminar was attended
by the MBA (first and sec-
ond year) students, teachers
and staff members. All the
honourable guests shared
their experiences of the
world of marketing, the
challenges, the ups and
downs and the latest trends
with the students. The sem-
inar focused on the most
4
1. In the U.S. style, a writer fo-
cuses on why the document is
being written and who
will be reading it.
2. The writing should be
clear, concise, and coher-
ent.
3. The way documents
are constructed
4. The importance of
rewriting
5. The importance of
proofreading
Mastering U.S.-style
writing takes a lot of time
and effort. It requires
that you have an open
mind, a willingness to
make major changes to
the way you construct
documents, and persist-
ence in practicing the
skills you will be acquir-
ing.
For more info visit and-
worthchambers.com.
- Parul Bhadoo
MBA (Gen) 2nd Yr
Besides that, the annual awards
were distributed on the closing
ceremony. The Chief Guest
presiding over the ceremony
was Mr. E. Ahmed who ap-
peared during the program.
The week long sport and cul-
tural activities were undertaken
to foster closer ties amongst
students and their departments
and the task was accomplished
with great pomp and splendor.
Vice-chancellor and our chief
guest Mr. Oscar Fernandez,
were on hand to present vari-
ous prizes.
- Saman Waseem,
MBA (Gen) 1st Yr
visibly growing economy-
India, and how all the major
players across the world,
want to tap its potential, and
taste success in this market.
Be it Mc Donald's Aloo
Tikki Burger or a Domino's
Paneer Makhani Pizza,
everything is starting to
have an Indian touch.
The seminar was a grand
success as it not only pro-
vided the insights of the
REAL marketing world,
which is quite different
from the bookish philoso-
phies, to what can be called
an absolute bequeath of a
wonderful dive in the world
of marketing, through the
Indian eyes.
-Sana Ashraf
MBA (Gen) 1st Yr