Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the

iconic Willys Jeep onto Indian roads. Over the years, we’ve diversified into many new businesses in order
to better meet the needs of our customers. We follow a unique business model of creating empowered
companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle
has led our growth into a US $7.1 billion multinational group with more than 112,000 employees in 79
countries across the globe.

Today, our operations span 16 key industries that form the foundation of every modern economy:
aerospace, aftermarket, agribusiness, automotive, components, consulting services, defense, energy, farm
equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality,
logistics, real estate, and retail.

Our federated structure enables each business to chart its own future and simultaneously leverage synergies
across the entire Group’s competencies. In this way, the diversity of our expertise allows us to bring our
customers the best in many fields.

When Ghulam Mohammed, one of the founders of the company emigrated to Pakistan in
1947, Mahindra & Mohammad became Mahindra & Mahindra.

Since 1945, we’ve built our company around the core idea that people will succeed if they are just
given the opportunity. Employees across the Group constantly challenge conventional thinking to create
solutions that make a significant difference in the lives of our customers. That’s why everything we build
—be it a tractor, financial service, solar-powered lamp, or software—is designed to empower you to reach
your potential.

Internally, we follow three basic tenets—accepting no limits, thinking alternatively, and driving positive
change in everything we do. These brand pillars guide all our actions and business decisions from deciding
whether or not to enter a new field or planning a portfolio of services.

We hope you’ll take what we do and make it your own.

he current Mahindra logo was unveiled at the start of the new millennium, signifying our
ambitions for the new century

Our motivation to give our best every day comes from our core purpose: to challenge conventional
thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and
communities across the world—to enable them to Rise.
Our products and services support our customers’ ambitions to improve their living standards; our
responsible business practices positively engage the communities we join through employment, education,
and outreach; and our commitment to sustainable business is bringing green technology and awareness into
the mainstream through our products, services, and light-footprint manufacturing processes.

This commitment to sustainability—social, economic, and environmental—rests upon a set of core values.
They are an amalgamation of what we have been, what we are, and what we want to be. These values are
the compass that guides our actions, both personal and corporate. They are:

Good corporate citizenship

We will continue to seek long term success in alignment with the needs of the communities we serve. We
will do this without compromising on ethical business standards.

Professionalism

We have always sought the best people for the job and given them the freedom and the opportunity to
grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will
demand performance.

Customer first

We exist and prosper only because of the customer. We will respond to the changing needs and
expectations of our customers speedily, courteously and effectively.

Quality focus

Quality is the key to delivering value for money to our customers. We will make quality a driving value in
our work, in our products and in our interactions with others. We will do it 'First Time Right.'

Dignity of the individual

We will value individual dignity, uphold the right to express disagreement and respect the time and efforts
of others. Through our actions, we will nurture fairness, trust, and transparency.

We have always believed that ethics and good governance coupled with vision and grit are fundamental
to being a successful business, and our leadership team embodies these beliefs.

You’ll find many interesting personalities here; people that have helped shape the evolution of our
businesses and continue to guide our destiny. You’ll come across achievements and awards that we believe
are merely a by-product of the work that we do.

We’re proud that our people drive change and lead from the front.

For over five decades, Keshub Mahindra has enabled Mahindra and its people to rise. He joined
Mahindra & Mahindra in 1947 and became Chairman in 1963. He continues to be involved with the day-
to-day activities of the company today and has literally been the backbone of the company.

Keshub is a philanthropist who redefined corporate governance by effectively channeling funds into the
social sector. From building ethical corporate organizations in India to serving on prestigious boards and
committees, Keshub’s immense contribution to Indian business has established him as an inspirational
business leader and an iconic corporate citizen.

Over the years, Keshub has been a member of organizations and committees like:

• Prime Minister’s Council on Trade & Industry

• Employers’ Federation of India (President Emeritus)
• Centre for Research in Rural & Industrial Development Society (Chairman)

He has also been:

• President of the Bombay Chamber of Commerce & Industry (1966–67)

• President of the Indo-American Society (1991–92)
• Chairman, India Nominating Committee “Single Nation Programme” – Eisenhower Exchange
Fellowships, USA (1998–2005)

Keshub’s philanthropic leadership includes:

 • Chairman – Mahindra Foundation
• Vice President – National Society for Clean Cities
• Director – Pratham (Indian education initiative, 2003–08)

And he has been the recipient of a plethora of awards over the years. Here are just a few of them:

• Business India – Businessman of the year, India (1989)

• Rotary award for Vocational Excellence (1992)
• Ernst & Young – Lifetime Achievement Award (2007)

Keshub is a graduate from the Wharton School, University of Pennsylvania, USA. He currently lives in
Mumbai with his wife. They have three daughters and seven grandchi

Anand Mahindra started off at Mahindra in 1981 when he joined Mahindra Ugine Steel Co
(MUSCO), a major producer of specialty steels, as Executive Assistant to the Finance Director. In 1989, he
was appointed President and Deputy Managing Director of the company.

While at MUSCO, Anand spearheaded Mahindra’s growth and diversification into new business areas like
real estate and hospitality management. In 1991, he was appointed Deputy Managing Director of Mahindra
& Mahindra, the country’s leading producer of tractors and off-road vehicles. He initiated a comprehensive
change program to make the company an efficient and aggressive competitor in the new liberalized
economic environment in India. In 1997, he was promoted to Managing Director, and in 2003 he also
became Vice Chairman.

A few of the boards and committees that Anand serves on are:

• Harvard Business School – Asia/Pacific Advisory Board

• National Sports Development Fund (NSDF), Government of India – Council and Executive
Committee
• India Council for Sustainable Development

Anand has received a great many awards over the years. Some of these are:

• Knight of the Order of Merit from the President of the French Republic
• Harvard Business School Alumni Achievement Award 2008
• Business Leader of the Year 2009 from the Economic Times
He takes a keen interest in education, and apart from being a Trustee of the K.C. Mahindra Education
Trust, which provides scholarships to students, he is also on the Board of Governors of the Mahindra
United World College of India.

Anand frequently shares his views and ideas on economics and business through his writings in various
business magazines. You can follow his personal views on Twitter at http://twitter.com/anandmahindra.

Anand graduated magna cum laude from Harvard College, USA and earned an MBA from the Harvard
Business School, USA in 1981.

Anand enjoys world cinema, reading, listening to the Blues, sailing, and tennis. He lives in Mumbai with
his wife. They have two daughters.

Prior to earning his MBA from Harvard Business School, Anand Mahindra was a film
major at Harvard University.

***
The Mahindra Group has a presence in 79 countries around the world.
Mahindra and an independent India began their rise together. In 1945, two enterprising brothers
named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra &
Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam
Mohammed left the company to become Pakistan’s first finance minister, and the Mahindra
brothers ignited the company's enduring growth with their decision to manufacture Willys jeeps in
Mumbai. The company’s new name? Mahindra & Mahindra, of course.

The Mahindra brothers believed that new modes of transportation could be a key to India’s prosperity, so
one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early
pioneers of globalization, the brothers collaborated with a wide range of international companies and before
long, Mahindra’s reach extended to steel, tractors, telecom, and more.

Now, after 65 years, Mahindra has grown from a humble local outfit to a US $7.1 billion corporation
employing more than 112,000 people around the world. It’s been quite an adventure so far, and we’re
proud of our global leadership in utility vehicles, tractors, and information technology, as well as our
significant presence in financial services, leisure and hospitality, engineering, trade, and logistics. As we
accelerate into the 21st century, we’ll continue to pursue innovative ideas that enable people to rise. We’ve
come a long way, but the journey has just begun.

agdish Chandra Mahindra was born circa 1892 in Ludhiana, Punjab. The eldest of nine children,
the loss of his father at an early age placed the responsibility for the family on his shoulders. He believed
strongly in the power of education and ensured that all his brothers and sisters studied hard.

J.C. received his degree from Veermata Jijabai Technological Institute (VJTI) Mumbai, one of India's
premier engineering and technical institutes. He sent his brother K.C. to Cambridge. The brothers were
very close and the love and trust between them was extraordinary.

J.C. started out his career with Tata Steel, serving as the senior Sales Manager from 1929 to 1940. When
the steel industry became critical during World War II, the Government of India appointed him as the first
Steel Controller of India.

As Independence approached, J.C. was prescient about the opportunities that Indian entrepreneurs would
have to contribute to the growth of the newborn nation. His vision and ambition led him to start Mahindra
& Mohammad in partnership with K.C. and Ghulam Mohammed.

His vision and insight into India’s post-independence economic development enabled Mahindra &
Mahindra to grow to the size, scope, and impact it has reached today.
 J.C. died tragically of a heart attack in 1951.

Kailash Chandra Mahindra was born in 1894 in Ludhiana, Punjab, the second of nine children.
When their father died at an early age, his older brother J.C. stepped into the role of head of the family.
K.C.’s deep lifelong friendship with J.C. was remarkable.

K.C. studied at Government College, Lahore where he showed early promise of a brilliant scholastic
career. Continuing his studies at Cambridge, UK, he earned Honors, played hockey, and took a keen
interest in rowing.

When K.C. graduated from Cambridge, Mr. Sachinanda Sinha, Vice Chancellor of Patna University,
introduced him to Mr. R.N. Mukherjee, Senior Partner of Messrs. Martin & Company. He quickly rose
through the company, editing the monthly magazine INDIA and, briefly, the Hindustan Review.

In 1942, K.C. was appointed Head of the Indian Purchasing Mission in the United States. Returning to
India in 1945, he was appointed the Chairman of the Indian Coal Fields Committee of the Government of
India and also of the Automobile and Tractor panel. His contribution to developing strategic coal policies
and applying the latest methods of coal mining in India helped shape the industry, and his Coal
Commission Report became a seminal document in the industry. During these years, he also wrote a
biography called “Sir Rajendranath Mookerjee: A Personal Study.”

In 1946, K.C. moved to Bombay with his brother J.C. to found Mahindra & Mohammed. Under his 13-
year leadership as Chairman, Mahindra & Mahindra established itself as a major Indian industrial house in
several sectors. He also served as Director of RBI, Air India, and Hindustan Steel and Chairman of Indian
Aluminium Company.

K.C. died in 1963.

The Mahindra Group comprises ten business sectors—Aftermarket, Automotive & Farm
Equipment, Defense Systems, Financial Services, Hospitality, Information Technology, Real
Estate & Infrastructure, Systech, Two Wheelers and Mahindra Partners—with a presence in 16
industries.

Aerospace

Aircraft
Mahindra Aerospace
Aerostaff Australia
Gipps Aero
Aftermarket

Automotive Services
Mahindra Spares
Pre-Owned Cars
Mahindra First Choice Services
Mahindra First Choice Wheels
Agribusiness

Crop Care
Fresh Produce Services
Seed Distribution
Seed Potato
Mahindra ShubhLabh Services
Automotive
Commercial Vehicles Personal Vehicles
Alfa Bolero
Gio Logan
Mahindra Navistar Trucks Mahindra REVA Electric Cars
Bolero Maxi Truck Scorpio
Loadking Thar
Maxximo Xylo
Tourister Buses
Customization Services
Design Services
Mahindra & Mahindra-Automotive Division
Mahindra Graphic Research Design
Mahindra Navistar Automotive
Mahindra Navistar Engines
Mahindra Reva Electric Vehicles
Mahindra Vehicle Manufacturers
Components

Alloy Steel
Blankings
Castings
Composites
Ferrites and Magnetic Products
Forgings
Gears
Ring Rolling
Stampings
Contract Sourcing
Engineering Services
Mahindra & Mahindra-Systech Division
Engines Engineering
Mahindra Castings
Mahindra Composites
Mahindra Engineering Services
Mahindra Forgings
Mahindra Forgings Europe
Mahindra Gears and Transmissions
Mahindra Intertrade
Mahindra Ugine Steel Co
Consulting Services

Engineering Consulting
Information Security Consulting
Project Management
Strategic Risk Management
Mahindra Consulting Engineers
Mahindra Special Services Group
Mahindra Water Utilities
Defense
Land Sea
Axe Sea Mines
Marksman Torpedo Decoy Launchers
Mine Protected Vehicle
Rakshak
Torpedo Decoy Launchers
Mahindra & Mahindra-Defense Division
Defence Land Systems
Energy

Powerol Diesel Generators

Inverters
Off-Grid Solar Energy Solutions
On-Grid Solutions
Power-Leasing
Telecom Infrastructure Management
Turnkey EPC Services
Mahindra & Mahindra-Energy Division
Mahindra Solar One
Farm Equipment
Farming Implements Products by Region Tractor Series Tractors
Crop Harvesting Solutions Australia Products FengShou Arjun
Rice Farming Solutions International Operations Huanghai Jinma Bhoomiputra
Sugarcane Farming Solutions US Products Swaraj Sarpanch
Shaan
Yuvraj
Samriddhi
Mahindra & Mahindra-Farm Equipment Division
Mahindra (China) Tractor Co
Mahindra USA Inc
Mahindra Yueda (Yancheng) Tractor Co

Finance & Insurance

Vehicle & Asset Finance

General Insurance Broking
Life Insurance Broking
Rural Housing Finance
Mahindra & Mahindra Financial Services
Mahindra Insurance Brokers
Mahindra Rural Housing Finance
Industrial Equipment

Bulk Handling Systems

Mahindra Conveyor Systems
Information Technology
For Others For Telecoms
Business Process Outsourcing Business Process Outsourcing (BPO)
IT Consulting Infrastructure Management
IT Services IT Consulting Services
R&D Engineering and Manufacturing Services Network Technology Solutions and Services
Supply Chain Consulting R&D Services
Value Added Services Security Services
Bristlecone
CanvasM
Mahindra Satyam
Tech Mahindra
Leisure & Hospitality

Mahindra Odyssea Boats

Club Mahindra Holidays
Club Mahindra Fundays
Mahindra Homestays
Terra
Zest
Club Mahindra Travel
Mahindra Holidays & Resorts India
Mahindra Ocean Blue Marine
Logistics

People Movement
Supply Chain Management
Mahindra Logistics
Real Estate

Integrated Business Cities & Special Economic Zones

Living Spaces
Mahindra Lifespace Developers
Mahindra World City Developers
Retail

For Children
For Expecting & New Mothers
Mahindra Retail
Two Wheelers

Duro
Flyte
Kine
Rodeo
Stallio
Mojo
Mahindra Two Wheelers